In 2022, global content marketing industry revenue was estimated at roughly ** billion U.S. dollars. The source projected that it would increase to 72 billion in 2023 and that it would continue growing over the further years to reach *** billion in 2026.

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Digital Retailing Market Size 2024-2028

The digital retailing market size is forecast to increase by USD 1879.8 billion, at a CAGR of 36.5% between 2023 and 2028.

The market is experiencing exponential growth, driven by the increasing preference for social media as a retail advertising channel. This trend is reshaping consumer behavior, as more individuals turn to digital platforms for e-shopping and brand engagement. Another key factor fueling market expansion is the shift from traditional to digital retailing, as businesses recognize the benefits of reaching customers through online channels. However, this dynamic market presents challenges for retailers. The requirement for a skilled workforce, capable of managing digital marketing campaigns and providing excellent customer service, poses a significant hurdle. Retailers must invest in training and recruitment to stay competitive and meet evolving consumer expectations.
In summary, the market is characterized by robust growth, driven by consumer preferences for social media and digital channels. However, the need for a skilled workforce presents a significant challenge that retailers must address to capitalize on market opportunities and navigate this competitive landscape.

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The market continues to evolve, with dynamic market activities shaping the industry's landscape. Online marketplaces are no longer just platforms for buying and selling; they have become integral components of omnichannel strategies, offering seamless user experiences (UX) and conversational commerce through live chat support and AI-driven recommendation engines. Last-mile delivery and inventory management are being optimized through advanced data analytics and real-time tracking, ensuring efficient order fulfillment and timely delivery. Mobile shopping apps and user interfaces (UI) are prioritized, enabling a mobile-first approach and catering to the growing preference for on-the-go shopping. Content marketing, data privacy, and e-commerce security are crucial aspects, with businesses employing various promotional strategies to engage customers and build brand loyalty through loyalty programs, influencer marketing, and customer reviews.

International shipping and cross-border e-commerce are expanding, fueled by global logistics and supply chain management solutions. E-commerce platforms are integrating advanced technologies like big data, machine learning (ML), and cloud computing to improve demand planning, sales forecasting, and pricing strategies. Mobile payments, voice commerce, and virtual and augmented reality (VR) are transforming the shopping experience, offering new opportunities for businesses to engage customers. Fraud prevention, payment gateways, and subscription models are essential components, ensuring secure and convenient transactions. Omnichannel retailing, pricing strategies, and blockchain technology are shaping the future of digital retailing, offering endless possibilities for businesses to adapt and thrive in this ever-evolving market.

How is this Digital Retailing Industry segmented?

The digital retailing industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Type

  Search ads
  Display ads
  Social media
  E-mail marketing
  Others


Platform

  Mobile devices
  Desktops


End-User

  Retail
  E-Commerce
  Consumer Goods


Geography

  North America

    US


  Europe

    Germany
    UK


  APAC

    China
    Japan


  Rest of World (ROW)

By Type Insights

The search ads segment is estimated to witness significant growth during the forecast period.

The digital retail market is experiencing significant growth, with search ads emerging as a popular marketing segment. This form of marketing targets consumers based on their search queries and browsing history, resulting in higher conversion rates. The e-commerce sector's expansion, reaching beyond metropolitan areas to include tier-two and tier-three cities, is a primary driver for search ads. E-commerce's increasing penetration into various sectors, such as groceries and electronics, has made it an indispensable part of consumers' online shopping experiences. User interfaces, digital storefronts, and omnichannel strategies are essential components of digital retailing. Conversational commerce, augmented reality, and virtual reality are transforming the shopping experience, while e-commerce security, price optimization, and data privacy are critical concerns.

Cloud computing, big data, and machine learning

The global influencer marketing market size has more than tripled since 2020. In 2025, the market was estimated to reach a record of approximately 33 billion U.S. dollars. What is influencer marketing? Influencer marketing is a form of social media marketing that involves product placements and endorsements from online creators. In today’s competitive marketing landscape, brands are collaborating with influencers more firmly than ever, as partnerships with well-known creators can open the door to large potential audiences. In 2024, influencer marketing spending in the United States was forecast to reach an all-time high of 7.1 billion U.S. dollars. Seeing that internet stars can boost brand visibility, drive engagement, and impact purchasing decisions for millions of users, it comes as no surprise that spending on influencer cooperation is expected to pick up even more speed in the future. Top influencer marketing platforms Marketers can choose from an ever-expanding list of social media platforms to bridge the gap between brands and consumers. According to a recent survey, Instagram remains the most popular platform for influencer marketing in the United States, and in 2025, the global Instagram influencer market size was estimated to surpass 22 billion dollars for the first time. Apart from the photo-sharing app, video-based platforms such as TikTok have become popular among brands and marketers. In the first half of 2024, the most successful brands earned over half a billion U.S. dollars in earned media value (EMV) with their TikTok influencer marketing campaigns.

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Artificial Intelligence In Marketing Size 2024-2028

The artificial intelligence in marketing size is forecast to increase by USD 41.02 billion, at a CAGR of 30.9% between 2023 and 2028.

The Artificial Intelligence (AI) market in marketing is experiencing significant growth, driven by the increasing adoption of cloud-based applications and services. This shift towards cloud solutions enables businesses to leverage AI technologies more efficiently and cost-effectively, enhancing their marketing capabilities. Furthermore, the ongoing digitalization and expanding internet penetration are fueling the demand for AI solutions in marketing, as companies seek to engage with customers more effectively in the digital space. However, the market's growth is not without challenges. The lack of skilled professionals poses a significant obstacle to wider AI adoption in marketing.
As AI applications become more complex, the need for specialized expertise in areas such as machine learning, data analytics, and programming grows. Companies must invest in upskilling their workforce or partner with external experts to overcome this challenge and fully capitalize on the opportunities presented by AI in marketing.

What will be the Size of the Artificial Intelligence In Marketing during the forecast period?

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Artificial intelligence (AI) continues to reshape marketing landscapes, with dynamic market activities unfolding across various sectors. Machine learning models optimize digital marketing strategies, enabling predictive analytics for marketing ROI and customer engagement. Brands build stronger connections through AI-powered personalization and sentiment analysis. Data privacy regulations necessitate transparency and accountability, influencing marketing technology stacks and Data Security measures. A/B testing and conversion rate optimization are enhanced through AI-driven insights, while marketing automation workflows streamline customer relationship management. Marketing analytics software and dashboards provide data-driven insights, enabling marketing budget allocation and multi-channel marketing strategies. Behavioral targeting and customer journey mapping are refined through AI, enhancing marketing attribution models and email marketing automation.

Virtual assistants and chatbots facilitate seamless customer experiences, while marketing automation platforms optimize search engine optimization, pay-per-click advertising, and social media advertising. Natural language processing and AI marketing consultants aid content marketing strategies, ensuring algorithmic bias and ethical AI considerations remain at the forefront. Marketing dynamics remain in a constant state of evolution, with AI-driven innovations continuing to transform the industry. Data Governance, marketing attribution models, and programmatic advertising are among the many areas where AI is making an impact. The ongoing integration of AI into marketing technologies and strategies ensures a continuously adaptive and effective marketing landscape.

How is this Artificial Intelligence Ining Industry segmented?

The artificial intelligence ining industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Deployment

  On-premises
  Cloud


Application

  Social Media Advertising
  Search Engine Marketing/ Search Advertising
  Virtual Assistant
  Content Curation
  Sales & Marketing Automation
  Analytics Platform
  Others


Technology

  Machine Learning
  Natural Language Processing
  Computer Vision
  Others


Geography

  North America

    US
    Canada


  Europe

    Germany
    UK


  APAC

    China
    Japan
    Australia
    India


  South America

    Brazil
    Argentina


  Middle East and Africa

    UAE


  Rest of World (ROW)

By Deployment Insights

The on-premises segment is estimated to witness significant growth during the forecast period.

Artificial Intelligence (AI) is revolutionizing marketing, with machine learning models at its core. Brands are building stronger connections with consumers through AI-driven personalization and predictive analytics. A/B testing and marketing analytics software enable data-driven insights, while conversion rate optimization and marketing automation workflows streamline campaigns. Data privacy regulations ensure transparency and accountability, shaping marketing strategies. Behavioral targeting and sentiment analysis provide deeper customer understanding, enhancing customer engagement. Predictive analytics and marketing ROI are key performance indicators, driving marketing budget allocation. C

In the fourth quarter of 2024, TikTok generated around 186 million downloads from users worldwide. Initially launched in China first by ByteDance as Douyin, the short-video format was popularized by TikTok and took over the global social media environment in 2020. In the first quarter of 2020, TikTok downloads peaked at over 313.5 million worldwide, up by 62.3 percent compared to the first quarter of 2019.

              TikTok interactions: is there a magic formula for content success?

              In 2024, TikTok registered an engagement rate of approximately 4.64 percent on video content hosted on its platform. During the same examined year, the social video app recorded over 1,100 interactions on average. These interactions were primarily composed of likes, while only recording less than 20 comments per piece of content on average in 2024.
              The platform has been actively monitoring the issue of fake interactions, as it removed around 236 million fake likes during the first quarter of 2024. Though there is no secret formula to get the maximum of these metrics, recommended video length can possibly contribute to the success of content on TikTok.
              It was recommended that tiny TikTok accounts with up to 500 followers post videos that are around 2.6 minutes long as of the first quarter of 2024. While, the ideal video duration for huge TikTok accounts with over 50,000 followers was 7.28 minutes. The average length of TikTok videos posted by the creators in 2024 was around 43 seconds.

              What’s trending on TikTok Shop?

              Since its launch in September 2023, TikTok Shop has become one of the most popular online shopping platforms, offering consumers a wide variety of products. In 2023, TikTok shops featuring beauty and personal care items sold over 370 million products worldwide.
              TikTok shops featuring womenswear and underwear, as well as food and beverages, followed with 285 and 138 million products sold, respectively. Similarly, in the United States market, health and beauty products were the most-selling items,
              accounting for 85 percent of sales made via the TikTok Shop feature during the first month of its launch. In 2023, Indonesia was the market with the largest number of TikTok Shops, hosting over 20 percent of all TikTok Shops. Thailand and Vietnam followed with 18.29 and 17.54 percent of the total shops listed on the famous short video platform, respectively.

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Web Content Management Market Size 2024-2028

The web content management market size is forecast to increase by USD 27.03 billion at a CAGR of 30.9% between 2023 and 2028.

The market is experiencing significant growth due to the increasing volume and variety of enterprise web content. As businesses prioritize personalization to enhance user experience, the demand for advanced web content management solutions is escalating. However, challenges persist, including company lock-in and the lack of standardization, which hinder market expansion. These trends and growth factors are shaping the future of the market. Organizations must carefully evaluate their requirements and choose solutions that offer flexibility, scalability, and ease of integration to stay competitive. By addressing these challenges, the market is poised for continued growth and innovation.

What will be the Size of the Web Content Management Market During the Forecast Period?

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The market encompasses a range of solutions enabling businesses to create, manage, and deliver digital experiences across online channels. This market is experiencing robust growth due to escalating consumer demand for video-based content, including Ott content, and emerging technologies such as augmented reality (AR) and virtual reality (VR). Cloud-based Software-as-a-Service (SaaS) solutions dominate the landscape, offering scalability, flexibility, and cost savings. Integration with digital media consumption platforms, traditional media, influencer marketing, and tracking tools is essential for effective content delivery. Interoperability and data integration are key challenges, as organizations seek to create cohesive digital experiences. Localization and cultural adaptation are also critical for reaching global audiences.Entertainment, healthcare, ecommerce, and cloud services are major industries driving market expansion. Cloud computing and cloud deployment are transforming the way businesses manage and deliver web content. The market's cumulative growth analysis reveals a trend towards increased investment in digital marketing and training services to enhance technical capabilities. Despite these opportunities, integration issues persist, necessitating ongoing attention and innovation.

How is this Web Content Management Industry segmented and which is the largest segment?

The web content management industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments. End-userRetailMedia and telecom BFSIManufacturingOthersGeographyNorth AmericaCanadaUSEuropeGermanyUKAPACChinaSouth AmericaMiddle East and Africa

By End-user Insights

The retail segment is estimated to witness significant growth during the forecast period.

The Web Content Management (WCM) market is experiencing significant growth as retailers adopt digital strategies to expand their reach and engage customers. Traditional brick-and-mortar stores are supplementing their physical presence with online channels, such as web applications and social media, to cater to consumer demand. WCM solutions enable retailers to manage and distribute various types of content, including text, video, and images, across multiple online channels. These platforms also facilitate localization services for international markets and integrate with other systems, such as CRM and ERP, for data optimization. Moreover, WCM solutions offer cloud-based SaaS, enabling cost reduction and revenue increase through digital consumer experiences and omnichannel communication.Artificial intelligence and machine learning technologies further enhance customer engagement and personalization. The healthcare, entertainment, and ecommerce industries are among the key sectors driving the market's cumulative growth.

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The Retail segment was valued at USD 1.65 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 44% to the growth of the global market during the forecast period.

Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The North American market represents a significant opportunity for Web Content Management (WCM) companies, given its status as an early adopter of advanced technologies and the presence of numerous technology companies In the region. Factors fueling the demand for WCM solutions in North America include the proliferation of various web platforms, the thriving e-commerce sector, and the increasing volume of web content. The Internet of Things

During a 2024 survey among marketers worldwide, approximately 83 percent selected increased exposure as a benefit of social media marketing. Increased traffic followed, mentioned by 73 percent of the respondents, while 65 percent cited generated leads.

              The multibillion-dollar social media ad industry

              Between 2019 – the last year before the pandemic – and 2024, global social media advertising spending skyrocketed by 140 percent, surpassing an estimated 230 billion U.S. dollars in the latter year. That figure was forecast to increase by nearly 50 percent by the end of the decade, exceeding 345 billion dollars in 2029. As of 2024, the social media networks with the most monthly active users were Facebook, with over three billion, and YouTube, with more than 2.5 billion.

              Pros and cons of GenAI for social media marketing

              According to another 2024 survey, generative artificial intelligence's (GenAI) leading benefits for social media marketing according to professionals worldwide included increased efficiency and easier idea generation. The third place was a tie between increased content production and enhanced creativity. All those advantages were cited by between 33 and 38 percent of the interviewees. As for GenAI's top challenges for global social media marketing,
              maintaining authenticity and the value of human creativity ranked first, mentioned by 43 and 40 percent of the respondents, respectively. Another 35 percent deemed ensuring the content resonates as an obstacle.

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Mobile Content Market Size 2024-2028

The mobile content market size is forecast to increase by USD 971.6 billion at a CAGR of 38.81% between 2023 and 2028.

The market is experiencing significant growth, driven by the increasing use of social media on mobile devices and the rising popularity of virtual reality videos. These trends are transforming the way consumers engage with content on their mobile devices. However, the market also faces challenges, including privacy and data security concerns. As consumers become more aware of the importance of protecting their personal information, mobile content providers must prioritize security measures to build trust and maintain user engagement. This market trends and analysis report delves into these factors and more, providing insights into the current state and future direction of the market.

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The market encompasses a diverse range of services and applications catering to the ever-growing base of mobile users worldwide. Mobile devices, including smartphones and tablets, have transformed the way we consume content, with social media platforms leading the charge. Advertising, both on the mobile web and through mobile applications, has become a significant revenue contributor, particularly for Small and Medium-sized Enterprises (SMEs) seeking to reach their audience through digital marketing channels. SMS marketing and location-based marketing are additional avenues for businesses to engage consumers. Telecom companies play a crucial role In the mobile content ecosystem, providing the underlying infrastructure for mobile communications.
Additionally, security and privacy concerns, driven by the increasing use of mobile devices for sensitive transactions, have become a major focus. Virtual reality, short-form video, mobile gaming, and AI solutions are among the emerging trends shaping the mobile content landscape. The fragmentation of mobile devices and the need for data security continue to pose challenges for content providers and consumers alike. Internet users increasingly demand personalized, on-demand content, driving innovation in the market. The market's digitalization is expected to continue, with cloud-based solutions and advanced technologies like AI and VR poised to transform the way we create, consume, and monetize mobile content.

How is this Mobile Content Industry segmented and which is the largest segment?

The mobile content industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Type

  Gaming
  Video
  Music and image
  Others


Ownership

  SMEs
  Large enterprises


Geography

  North America

    US


  APAC

    China
    India
    Japan


  Europe

    UK


  South America



  Middle East and Africa

By Type Insights

The gaming segment is estimated to witness significant growth during the forecast period.

The market encompasses various sectors, including mobile applications, mobile web, social media, advertising, and digital services. With the proliferation of smartphones and tablets among mobile users, the demand for mobile content has grown. Mobile applications, particularly in gaming, have witnessed significant growth due to the increasing number of internet users and easy access to high-speed networks. Virtual reality and augmented reality-based games have revolutionized the mobile gaming industry, driving innovation and user engagement. In-app purchases and subscriptions have emerged as popular revenue models, contributing significantly to the market's growth.

Additionally, SMEs and enterprises have adopted mobile content for productivity and enterprise mobility solutions. Security concerns, including data security and privacy, remain crucial factors influencing the market's growth. The market's digital ecosystem includes various players offering professional services, consulting services, and content distribution. The revenue model varies from pay-per-download to streaming services and in-app purchases. The market's growth is fueled by consumer preferences, digitalization, and the integration of AI solutions, cloud RAN, and machine learning technologies.

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The gaming segment was valued at USD 28.30 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 31% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

For more insights on the market share o

During a 2024 survey among marketers worldwide, around 86 percent reported using Facebook for marketing purposes. Instagram and LinkedIn followed, respectively mentioned by 79 and 65 percent of the respondents.

              The global social media marketing segment

              According to the same study, 59 percent of responding marketers intended to increase their organic use of YouTube for marketing purposes throughout that year. LinkedIn and Instagram followed with similar shares, rounding up the top three social media platforms attracting a planned growth in organic use among global marketers in 2024. Their main driver is increasing brand exposure and traffic, which led the ranking of benefits of social media marketing worldwide.

              Social media for B2B marketing

              Social media platform adoption rates among business-to-consumer (B2C) and business-to-business (B2B) marketers vary according to each subsegment's focus. While B2C professionals prioritize Facebook and Instagram – both run by Meta, Inc. – due to their popularity among online audiences, B2B marketers concentrate their endeavors on Microsoft-owned LinkedIn due to its goal to connect people and companies in a corporate context.

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Digital Storytelling Courses Market Size 2024-2028

The digital storytelling courses market size is forecast to increase by USD 267.84 million at a CAGR of 9.87% between 2023 and 2028.

The market is experiencing significant growth due to several key trends. Firstly, there is an increasing focus on enhancing soft skills, particularly communication and creativity, in both personal and professional contexts. This has led to a increase in demand for digital storytelling courses that can help individuals develop these skills. Online learning platforms are driving this trend by offering digital content, multimedia development, communication, character development, plot, and dialogue courses. Another trend driving market growth is the rising adoption of smart classrooms. With the integration of technology in education, these are becoming an essential component of modern curricula. Moreover, the rise in demand for Massive Open Online Courses (MOOCs) has further fueled market growth, as these courses offer flexibility, affordability, and accessibility to a large number of learners. In summary, the market is witnessing strong growth due to the increasing importance of soft skills, the adoption of technology in education, and the popularity of MOOCs. These trends are expected to continue shaping the market dynamics In the coming years.

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The market is experiencing significant growth as businesses increasingly leverage online learning platforms for multimedia development and communication. This trend is driven by the demand for user-friendly storytelling approaches that engage audiences through character development, plot, and dialogue. Artificial intelligence and augmented reality technologies are transforming digital storytelling, enabling more personalized learning experiences. Soft skills training, CRM, and brand positioning are among the key areas where businesses are investing in digital storytelling to enhance their customer connections. Institutional learners and individual learners alike are turning to digital platforms for degree, nondegree, and certification programs in digital storytelling. K-12 interactive learning and pre-K-12 education are also adopting digital storytelling techniques to enhance historical documentaries, personal narratives, and virtual reality experiences.
Moreover, corporate training programs are utilizing digital storytelling to improve employee engagement and productivity. The market is expected to continue growing as businesses recognize the value of effective digital storytelling in building strong customer relationships and enhancing brand image.

How is this Industry segmented and which is the largest segment?

The industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Type

  Degree
  Non-degree
  certification


End-user

  Institutional learners
  Individual learners


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK


  APAC

    China


  Middle East and Africa



  South America

By Type Insights

The degree segment is estimated to witness significant growth during the forecast period.

The digital storytelling market is experiencing significant growth due to the increasing demand for multimedia content in various sectors. These user-friendly storytelling approaches are being adopted by businesses for corporate training, advertising, brand building, content marketing, and higher education. Digital communications, artificial intelligence, augmented reality, and virtual reality are also transforming the way stories are told. Personalized learning experiences are becoming essential for institutional and individual learners, leading to an increase in degree, nondegree, certification, and K12 interactive learning programs. The corporate sector, personal narratives, educational videos, interactive games, website design, audio engineering, animation, soft skills, CRM, brand positioning, and various other industries are leveraging digital storytelling for growth.

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The degree segment was valued at USD 291.78 million in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 39% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The North American market holds a significant share In the digital st

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Customer Engagement Solutions Market Size 2024-2028

The customer engagement solutions market size is forecast to increase by USD 16.31 billion, at a CAGR of 13.1% between 2023 and 2028.

The market is experiencing significant growth, driven by the increasing adoption of e-commerce business models and the growing demand for social interaction. E-commerce's rise has created a need for more effective ways to engage customers, leading to increased investment in customer engagement solutions. Additionally, consumers' preference for personalized and interactive experiences is fueling this trend. However, the market faces challenges, most notably data security concerns. As businesses collect and store more customer data, ensuring its protection becomes paramount. This requires robust security measures and adherence to data privacy regulations. Navigating these challenges while capitalizing on market opportunities will require strategic planning and innovative solutions. Companies seeking to succeed in this landscape must focus on delivering personalized, secure, and engaging customer experiences. By addressing these trends and challenges, businesses can differentiate themselves and build strong customer relationships.

What will be the Size of the Customer Engagement Solutions Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2018-2022 and forecasts 2024-2028 - in the full report.
Request Free SampleThe market continues to evolve, driven by the increasing importance of data-driven insights and personalized interactions. Companies across various sectors are leveraging tools such as marketing automation, feedback management, and data analytics to enhance customer experiences and drive business growth. Churn rate reduction is a key focus, with personalized marketing and customer advocacy strategies aiming to retain valuable customers. Brand awareness is another priority, with content marketing and social media marketing playing essential roles. Customer success teams utilize lead scoring, loyalty programs, and customer journey mapping to identify and engage high-value prospects and customers. Reputation management and survey tools help businesses gather and analyze customer feedback, leading to improved customer satisfaction (CSAT) and overall experience (CX). Predictive analytics and machine learning (ML) enable more effective lead generation and customer support. API integrations, call centers, and omnichannel marketing ensure seamless interactions across multiple channels. Data privacy and security are paramount, with cloud computing platforms providing robust solutions. Customer segmentation and self-service portals empower customers to engage on their terms. Account-based marketing (ABM) and user experience (UX) strategies further personalize interactions, while Adobe Experience Cloud and email marketing platforms facilitate targeted, data-driven campaigns. Lead nurturing and live chat features help businesses engage prospects and convert them into customers. Help desks and customer service teams leverage data analytics to resolve issues efficiently and effectively. Ultimately, the customer engagement solutions landscape is characterized by continuous innovation and adaptation to meet the evolving needs of businesses and consumers alike.

How is this Customer Engagement Solutions Industry segmented?

The customer engagement solutions industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments. ComponentSolutionsServicesDeploymentCloudOn-premisesSizeSMEsLarge enterprisesSMEsLarge enterprisesGeographyNorth AmericaUSEuropeFranceUKAPACChinaJapanRest of World (ROW)

By Component Insights

The solutions segment is estimated to witness significant growth during the forecast period.In today's business landscape, delivering personalized and seamless experiences is crucial for customer engagement. Customer engagement solutions are transforming the way companies interact with their clients, enabling real-time communication across multiple channels. These solutions encompass a range of tools and software, from live chat and email marketing to machine learning and predictive analytics. Data security is a top priority, ensuring that customer information remains protected. Big data plays a significant role in these solutions, providing valuable insights for retention strategies, lead scoring, and customer segmentation. Knowledge bases and self-service portals empower customers to find answers on their own, reducing the workload on customer service teams. Artificial intelligence and machine learning enhance customer experiences by offering personalized recommendations and automating repetitive tasks. Omnichannel marketing, including social media and pay

During a January 2024 global survey among marketers, nearly 60 percent reported plans to increase their organic use of YouTube for marketing purposes in the following 12 months. LinkedIn and Instagram followed, respectively mentioned by 57 and 56 percent of the respondents intending to use them more. According to the same survey, Facebook was the most important social media platform for marketers worldwide.

The Global DVD Recorder Sales Market size is expected to grow from $2.4 billion in 2018 to $ XX billion by 2028, at a CAGR of 4.6%. The market is largely driven by the growth of home and commercial applications such as digital video recorders (DVRs) and set-top boxes (STBs).

DVD Recorder Sales:

DVD recorder sales are devices used to record video onto DVDs. They come in both amateur and professional types, with the latter often being used for commercial purposes. The market for DVD recorder sales is expected to grow steadily over the next decade as more and more people become interested in capturing their memories on physical media. The market for DVD recorder sales is expected to grow steadily over the next decade as more and more people become interested in capturing their memories on physical media. This growth will be driven by increases in both home and commercial applications of DVD Recorders. DVD recorder sales can be used for a variety of purposes, from recording family events to creating marketing content. They are an easy way to store large amounts of data without having to worry about degradation or loss of information. With proper storage and care, DVDs can last for many years without any issues.

On the basis of Types, the market is segmented into Amateur Type, Professional Type.

Amateur Type :

An amateur-type DVD recorder is a device used to record digital video onto DVDs. This type of recorder is typically less expensive and simpler to operate than professional-grade models. Amateur-type DVD recorders are popular among home users for a variety of reasons. First, they are relatively inexpensive compared to professional-grade models. Second, many amateur-type DVD recorders come with simple one-touch recording features that make it easy for anyone to use them. Finally, most models can be connected directly to a TV or other video display device, making it easy to watch recordings and playback footage from DVDs.

Professional Type :

Professional type DVD recorder sales is a more advanced and higher quality form of the standard Home Video recorders. Professional-type devices provide additional features such as screen capture, editing capabilities, and high-definition image recording capabilities. These devices are typically used by businesses, schools, and other organizations for video recording purposes.

On the basis of Applications, the market is segmented into Home, Commercial.

Home:

The use of DVD recorder sales in the home is very popular for a variety of reasons. Some people like to use them to create copies of their old movies and TV shows so that they can watch them again and keep them safe. Others like to use them to create new content, such as family videos or documentaries. Many people also like to use DVD recorders for things like karaoke parties or creating presentations. Whatever your reason, using a DVD recorder in the home can be a lot of fun.

Commercial:

In Commercial, DVD Recorder Sales is used to provide backup copies of important data or video files, To duplicate and distribute training materials among employees, For marketing or promotional videos, As a presentation tool in business meetings, To create archival copies of valuable digital content.

On the basis of Region, the market is segmented into North America, Latin America, Europe, Asia Pacific, and Middle East & Africa. North America is expected to dominate the market during the forecast period owing to the presence of major manufacturers in the region. Latin America is expected to show significant growth during the forecast period. Europe is expected to hold the second-largest market share in 2028. The Asia Pacific is projected to be the fastest-growing region during the forecast period. Middle East & Africa is expected to be the least-growing region during the forecast period.

Report Scope

The global social media penetration rate in was forecast to continuously increase between 2024 and 2028 by in total 11.6 (+18.19 percent). After the ninth consecutive increasing year, the penetration rate is estimated to reach 75.31 and therefore a new peak in 2028. Notably, the social media penetration rate of was continuously increasing over the past years.

In 2021, the market for artificial intelligence (AI) in marketing was estimated at ***** billion U.S. dollars. The source projected that the value would increase to more than ***** billion by 2028. What is AI and who uses it? Artificial intelligence (AI) has become one of the most impactful digital innovations of the past few decades. The term refers to the ability of a computer or machine to mimic the competencies of the human mind, with the current ecosystem consisting of machine learning, robotics, artificial neural networks, and natural language processing. All of these features and algorithms are highly versatile and adaptable to the specific requirements of the user, explaining why they have become embedded into many different industries, ranging from telecommunications and financial services to healthcare and pharma. Overall, the global artificial intelligence market was valued at around *** billion U.S. dollars in 2021. AI at the marketing wheel AI is deeply embedded into the digital marketing landscape, and based on the latest reports, more than ** percent of industry experts integrate some form of AI technology into their online marketing activities. This vast adaptation of artificial intelligence for marketing purposes is no surprise considering that its benefits include task automation, campaign personalization, and data analysis, to name but a few. When asked about marketers' main application areas of AI in a recent survey, roughly ** percent of respondents from the U.S., Canada, the UK, and India mentioned ad targeting. Other popular activities they trusted AI with included personalizing content, optimizing e-mail send times, and calculating conversion probability.

The success of the Global Movie Production and Distribution industry hinges on the discretionary spending of moviegoers and it has grappled with production disruptions and the transition to digital content. The COVID-19 pandemic rattled movie production, grinding production to a halt worldwide as global revenue was reduced by one-third in 2020. With domestic theaters shutting down and major studio blockbusters postponing releases, the industry's traditional revenue streams took a massive hit. However, the pandemic also accelerated the industry's pivot towards digital distribution and licensing, providing a much-needed lifeline. Studios adapted quickly, expanding their digital platforms to mitigate financial losses as consumers shifted their preferences towards at-home entertainment. Through the end of 2024, industry revenue is forecast to decline at a CAGR of 2.3% to $129.9 billion, despite a recovery of 0.9% during 2024 as profit still inches downward. The industry has seen a surge in mergers and acquisitions, exemplified by Disney's acquisition of 21st Century Fox and Amazon's purchase of MGM Studios. These moves were driven by the need to expand content libraries for streaming services and gain a competitive edge in a crowded market. Meanwhile, film studios have doubled down on producing sequels and franchises, capitalizing on known intellectual properties to secure stable income amid unpredictable box office returns. The rise of international markets, particularly in China and India, has also reshaped distribution strategies, leading to films being tailored to local tastes to maximize global revenue. With films being distributed and viewed seamlessly and digitally, the cost to view a film at home is often far less than purchasing a movie ticket at a theater. Moviemakers have focused on marketing campaigns to generate demand. There will be a continued focus on digital and international markets in the coming years. Though theatrical releases will remain crucial, especially as proving grounds for subsequent distribution channels, the prominence of domestic box office sales as the primary metric of success is waning. Subscription-based models will grow, driven by consumers’ evolving preferences for convenient, at-home viewing. The industry will see increased risk aversion, with studios leaning heavily on sequels and franchises to subsidize riskier projects. Grappling with these changes, industry revenue is forecast to expand at a modest CAGR of 1.3% to $138.5 billion through the end of 2029.

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Geomarketing Software Market Size 2024-2028

The geomarketing software market size is forecast to increase by USD 29.25 billion at a CAGR of 25.77% between 2023 and 2028.

The market is experiencing significant growth due to several key trends. The increasing adoption of technologically advanced mobile devices has led to a growth in location-based services, enabling businesses to reach customers more effectively. Big data and location-based analytics are also driving market growth, providing valuable insights for targeted marketing campaigns. However, privacy and security concerns surrounding the use of sensitive customer data pose a challenge for market players. As the market continues to evolve, companies must prioritize data protection and transparency to build trust with consumers. Overall, the market is poised for continued expansion as businesses seek to leverage location data to enhance customer engagement and drive growth.

What will be the Size of the Geomarketing Software Market During the Forecast Period?

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The market is experiencing significant growth due to the increasing use of mobile devices and social networks. This trend is driving the adoption of location-based technology for regional, local, and micro-local geomarketing and nano marketing efforts. Digital marketing strategies are increasingly focusing on investment optimization for business success among local and internet customers, particularly among smartphone users. Additionally, the software enables campaign scheduling and personalization, enhancing the overall effectiveness of marketing efforts. Location-based technology plays a crucial role in this market condition, enabling sales increases through targeted marketing to mobile and social media users.

How is this Geomarketing Software Industry segmented and which is the largest segment?

The geomarketing software industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Location

  Outdoor
  Indoor


Deployment

  Cloud-based
  On-premises


Geography

  North America

    US


  APAC

    China
    Japan


  Europe

    Germany
    UK


  Middle East and Africa



  South America

By Location Insights

The outdoor segment is estimated to witness significant growth during the forecast period.

Geomarketing software is a valuable tool for businesses seeking to understand and engage with their customers more effectively. This technology leverages mobile devices, social networks, and location-based technology to deliver targeted marketing campaigns to local, mobile, and internet customers. In the retail sector, software enables businesses to analyze customer behavior and shopping patterns through regional, local, and micro-local geomarketing. Nano marketing and investment optimization are additional benefits, allowing businesses to reach their target audience with personalized offers and relevant content. Geomarketing software also facilitates local search positioning, campaign scheduling, and data visualization, providing businesses with a competitive advantage In the digital marketing landscape.

By utilizing demographic and economic data, businesses can optimize their strategies for success, reaching smartphone users and social media users with targeted campaigns. Key features include personalized maps, heat maps, and satellite maps, enabling businesses to better understand foot traffic and catchment areas. Geomarketing software is an essential component of a comprehensive business strategy, helping to increase sales and improve customer engagement.

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The Outdoor segment was valued at USD 3.63 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 39% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The North American market is poised for steady expansion, driven by the widespread adoption of advanced technologies in sectors such as telecommunications, retail, healthcare, and media and entertainment In the US and Canada. The region's significant presence of location software providers is fueling the demand for customer management and engagement solutions, leading to increased adoption of software. In the US, marketers leverage mobile ads, display ads, and search ads to target local, internet, and mobile customers effectively. Features such as data visualization, map features, and campaign scheduling offer comp

Introduction

According to Market.us, The Global POS Terminals Market is poised for significant growth, projected to expand from USD 92.2 Billion in 2023 to approximately USD 234.8 Billion by 2033, with a Compound Annual Growth Rate (CAGR) of 9.8% over the forecast period from 2024 to 2033.

Point of Sale (POS) terminals are electronic devices used in retail and hospitality industries to process card payments. These devices can manage multiple operations such as sales management, inventory management, and customer management. Modern POS terminals are highly integrated and often feature capabilities for additional functionalities such as employee management, CRM, and marketing. With technological advancements, POS terminals have evolved from traditional checkout terminals to comprehensive management systems that can be operated from mobile devices and cloud-based platforms.

The demand for POS terminals has been driven by the increasing need for more efficient transactional operations across various business sectors. Key factors contributing to the growth of the POS terminals market include the rise in cashless transactions globally, advancements in wireless communication technology, and a growing emphasis on customer experience and management. Enhanced security features and the integration of value-added services have also played a crucial role in the adoption of modern POS terminals.

The market for POS terminals presents significant opportunities, especially in the development and deployment of mobile and wireless POS solutions in emerging markets. As businesses seek to enhance operational efficiency and customer interaction, the demand for POS systems capable of supporting digital payments and loyalty programs is expected to rise.

Additionally, the integration of AI and machine learning for better inventory and sales analytics offers further growth prospects. The trend towards omni-channel retailing and the adoption of eco-friendly, paperless transactions are also expected to open new avenues for market expansion.

During a survey carried out in 2024, 62 percent of responding marketers who were looking to decrease spend on cookie-based activations said they were planning to shirt spending towards social media. Nearly half were planning to invest in first-party data.

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Advertising Services Market Size 2024-2028

The advertising services market size is forecast to increase by USD 156 billion at a CAGR of 4.34% between 2023 and 2028.

The market is experiencing significant growth, driven by the increasing popularity of in-app advertising and the integration of Augmented Reality (AR) technology into marketing campaigns. In-app advertising has become a preferred choice for businesses looking to reach their audience in a more targeted and engaging way. According to recent studies, mobile app usage has d, with users spending an average of 3 hours and 15 minutes per day on mobile apps. This trend presents a substantial opportunity for advertising services providers, as more businesses look to capitalize on this captive audience. However, the market is not without challenges. The growing adoption of ad-blocker solutions by consumers is a major concern for advertising services providers. Ad-blockers are estimated to reach 700 million users worldwide by 2023, posing a significant threat to the effectiveness of traditional digital advertising. To navigate this challenge, advertising services providers must invest in innovative ad formats and targeting strategies that can bypass ad-blockers and deliver personalized and relevant ads to consumers. Additionally, staying abreast of emerging technologies, such as AR and Artificial Intelligence (AI), and integrating them into advertising campaigns will be crucial for companies seeking to differentiate themselves in a crowded market. By focusing on these key trends and challenges, advertising services providers can capitalize on the growing demand for digital advertising and effectively navigate the evolving market landscape.

What will be the Size of the Advertising Services Market during the forecast period?

Request Free SampleThe market in the US continues to experience growth, fueled by the increasing number of mobile phone users and the expansion of digital media. E-commerce platforms have emerged as significant advertisers, driving demand for search engine advertising and display ads. Internet penetration has reached an all-time high, providing advertisers with a vast audience to target. Video advertising, including video ads, has gained popularity due to the increasing consumption of digital content. Microsoft advertising and other ad platforms have adopted data-driven strategies, leveraging artificial intelligence and data analytics to deliver personalized advertisements. However, challenges such as ad fraud and privacy concerns persist, necessitating the development of advanced technologies and regulations. Emerging economies offer significant growth opportunities, particularly in healthcare and other industries. Demographics continue to influence advertising trends, with social media advertising remaining a key channel for reaching younger audiences. Advertisement channels continue to evolve, with email advertising and other forms of digital marketing maintaining their relevance.

How is this Advertising Services Industry segmented?

The advertising services industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments. TypeDigital advertisingTV advertisingPrint advertisingOOH advertisingOthersGeographyNorth AmericaUSAPACChinaJapanEuropeGermanyUKSouth AmericaMiddle East and Africa

By Type Insights

The digital advertising segment is estimated to witness significant growth during the forecast period.Digital advertising encompasses the utilization of the Internet and advanced digital technologies, including search engine optimization (), pay-per-click, email advertisements, and various digital media and platforms, to promote products or services. The global advertising market is experiencing significant growth during the forecast period, driven by several factors. The increasing global Internet penetration, expanding mobile phone user base, and growing number of user searches are primary contributors to the digital advertisement spending segment. Additionally, the ongoing digital transformation across industries necessitates businesses to enhance their online presence. Programmatic advertising, a data-driven strategy, is gaining popularity due to its efficiency and ability to target specific audience demographics. Microsoft Advertising and other ad platforms employ programmatic advertising, enabling businesses to reach their desired audience more effectively. Digital media, including social media, television, and e-commerce platforms, are increasingly becoming essential advertising channels. Artificial Intelligence (AI) is revolutionizing the advertising industry by enabling personalized and sustainable advertising. AI-driven ad formats, such as smart ads and video ads, cater to individual consumer preferences and enhan