In 2022, global content marketing industry revenue was estimated at roughly ** billion U.S. dollars. The source projected that it would increase to 72 billion in 2023 and that it would continue growing over the further years to reach *** billion in 2026.

The global influencer marketing market size has more than tripled since 2020. In 2025, the market was estimated to reach a record of approximately 33 billion U.S. dollars. What is influencer marketing? Influencer marketing is a form of social media marketing that involves product placements and endorsements from online creators. In today’s competitive marketing landscape, brands are collaborating with influencers more firmly than ever, as partnerships with well-known creators can open the door to large potential audiences. In 2024, influencer marketing spending in the United States was forecast to reach an all-time high of 7.1 billion U.S. dollars. Seeing that internet stars can boost brand visibility, drive engagement, and impact purchasing decisions for millions of users, it comes as no surprise that spending on influencer cooperation is expected to pick up even more speed in the future. Top influencer marketing platforms Marketers can choose from an ever-expanding list of social media platforms to bridge the gap between brands and consumers. According to a recent survey, Instagram remains the most popular platform for influencer marketing in the United States, and in 2025, the global Instagram influencer market size was estimated to surpass 22 billion dollars for the first time. Apart from the photo-sharing app, video-based platforms such as TikTok have become popular among brands and marketers. In the first half of 2024, the most successful brands earned over half a billion U.S. dollars in earned media value (EMV) with their TikTok influencer marketing campaigns.

The statistic presents information on the revenue generated from premium branded digital content worldwide in 2017 and 2021. According to the calculations, digital premium branded content is set to generate six billion U.S. dollars in global revenues in 2017.

The elevator media market, encompassing elevator LCDs and posters in diverse settings like residential buildings, offices, hotels, and healthcare facilities, presents a dynamic and expanding opportunity. While the provided data lacks a precise CAGR and 2017 market size value, a reasonable estimation can be made based on industry growth trends. Considering a 2017 market size of $20,170 million and the significant technological advancements and increasing adoption of digital advertising in recent years, a conservative CAGR of 7% between 2017 and 2025 appears plausible. This would result in a market size of approximately $35,000 million in 2025. Growth is fueled by several key drivers. The increasing urbanization and construction of new buildings globally contribute significantly to the expanding market. Furthermore, the ability of elevator media to deliver targeted advertising to captive audiences, often higher-income individuals, makes it an increasingly attractive option for advertisers seeking effective and engaging campaigns. The shift toward digital formats (LCD screens) further enhances the potential for dynamic content and precise data analytics, bolstering growth prospects. However, challenges exist. Competition from other digital advertising channels and concerns regarding viewer fatigue or ad avoidance represent potential restraints on market expansion. Effective strategies for content development and placement will be crucial for success. Segmentation provides further insights into the market's composition. The digital elevator LCD segment is anticipated to grow at a faster rate than traditional elevator posters, driven by the aforementioned advantages of dynamic content and data-driven advertising. Application-wise, office and commercial buildings currently hold a considerable market share, with continued growth expected in healthcare and institutional settings. This is due to the rising number of patients and increasing awareness regarding health campaigns, making such locations conducive for focused advertising. The geographic distribution displays uneven growth, with North America, Europe, and Asia-Pacific regions demonstrating significant potential for market expansion due to higher advertising budgets and a concentration of commercial buildings in those regions.

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Sexual Enhancement Supplements Market Size 2025-2029

The sexual enhancement supplements market size is forecast to increase by USD 2.1 billion at a CAGR of 12.6% between 2024 and 2029.

The market is experiencing significant growth, driven by the availability of these supplements in various dosage forms and the rapid expansion of e-commerce platforms. The versatility of sexual enhancement supplements, offered in tablets, capsules, liquids, and powders, caters to diverse consumer preferences, leading to increased demand. Furthermore, the convenience of purchasing these supplements online has made them more accessible than ever before. However, this market faces challenges as well. The availability of substitutes, such as prescription drugs and natural alternatives, poses a threat to market growth. Companies must differentiate themselves by focusing on product innovation, quality, and customer service to maintain a competitive edge. Effective marketing strategies and partnerships with e-commerce platforms can also help expand reach and market share. In summary, the market is poised for continued growth due to its diverse product offerings and the convenience of e-commerce, but faces competition from substitutes, necessitating strategic differentiation and marketing efforts.

What will be the Size of the Sexual Enhancement Supplements Market during the forecast period?

Request Free SampleThe sexual enhancement supplement market continues to evolve, driven by consumer demand for products that enhance sexual desire, performance, and overall sexual health. The endocrine system plays a crucial role in this market, as many supplements aim to boost testosterone levels and improve energy levels. Digital marketing strategies, including content marketing and social media, dominate the landscape, with online retailers leveraging brand value and customer reviews to differentiate themselves. Efficacy studies and scientific evidence are essential for brand awareness, as consumers seek clinically tested, natural ingredient-based solutions. Plant extracts, amino acids, and other natural ingredients are popular choices, while prescription drugs and testosterone boosters offer more potent alternatives. Regulatory compliance and consumer safety are top priorities, with GMP certification and third-party testing ensuring ingredient purity and product quality. Subscription services provide a competitive advantage by offering convenience and recurring revenue streams. Relationship health and lifestyle factors also influence market dynamics, with relationship health supplements gaining popularity. New product development and dosage recommendations continue to shape the market, with clinical research and influencer marketing driving innovation. Pricing strategies vary, with some brands focusing on affordability, while others emphasize premium quality and exclusivity. Sexual performance and libido enhancement remain key applications, with erectile dysfunction supplements accounting for a significant market share. Overall, the sexual enhancement supplement market is a dynamic and evolving sector, with ongoing innovation and consumer demand driving growth.

How is this Sexual Enhancement Supplements Industry segmented?

The sexual enhancement supplements industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. Distribution ChannelOfflineOnlineEnd-userMaleFemaleProductNaturalBlendSyntheticGeographyNorth AmericaUSCanadaEuropeFranceGermanyItalyUKAPACChinaIndiaJapanSouth AmericaBrazilRest of World (ROW)

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.The market encompasses various distribution channels, with offline distribution playing a significant role. This traditional method of selling products through physical stores, including health stores, pharmacies, and supermarkets, offers advantages such as wider reach and consumer preference for in-person purchases. Offline channels are particularly important in the market due to product restrictions on online platforms and government regulations. Brand value and customer loyalty are crucial factors in the market, with companies investing in content marketing, social media, and influencer marketing to increase brand awareness. Efficacy studies and scientific evidence are key drivers, with consumers seeking natural ingredients and plant extracts to enhance sexual performance and libido. New product development, including testosterone boosters and amino acids, caters to diverse customer segments and lifestyle factors. Product differentiation, pricing strategies, and dosage recommendations are essential for competitive advantage. Regulatory compliance, consumer safety, and ingredi

Snapshot img { margin: 10px !important; } Overview of the global social commerce market

Market research analysts at Technavio predict that the global social commerce market will grow at a CAGR of around 34% by 2021. The rising use of social media advertising is identified as one of the primary growth factors for this market. The e-commerce industry uses social media platforms for advertising and increasing their customer base. With the rising popularity of social media, e-commerce advertisers use banner display ads and sponsored content to attract customers. These platforms help in effectively engaging the target audience. The posts on social media platforms such as Facebook and Twitter are increasingly viewed and shared by the users. Circulation of the posted content increases traffic to the company's website and expands the customer base. Such benefits have increased the popularity of social media platforms, in turn, propelling the growth of the social commerce market.

Technological innovations have revolutionized social media platforms. Presently, social media platforms are not just limited to interaction among people but are also used for shopping and information exchange. User-friendly social interaction platforms such as Snapchat are increasingly used for marketing products. The usage of chatbots with artificial intelligence (AI) to mimic conversations engages the audience without human intervention. It involves users in self-initiated tasks and quasi-conversations. Such technological advancements in social media will be one of the latest trends that will contribute to the growth of the social commerce market in the forthcoming years.

Competitive landscape and key vendors

The social commerce market is highly competitive due to the presence of several well-established players. The vendors in the market compete based on product portfolio, pricing, delivery options, payment options, policies, varieties, offers, and technological advances. The vendors are also focusing on investing in planning, designing, developing, acquiring new players, and are also expanding their existing facilities. The rising focus of vendors towards delivering advanced technologies will intensify the market’s competitive environment during the next few years.

Some of the leading vendors in the market are -

Facebook
Pinterest
Tencent
Weibo

The other prominent vendors in the market are Alibaba, Etsy, Fab, iQIYI, LinkedIn, PayPal, Qwiqq, Qzone, Reddit, Renren, Tumblr, and Yahoo!.

Segmentation by device and analysis of the social commerce market

Laptops and PCs
Mobiles
Tablets
E-readers
Internet-enabled TVs

During 2016, the laptops and PCs segment accounted for the major shares of the social commerce market. Factors such as the availability of a widescreen and the assistance of viewing multiple screens at once to compare the prices offered by the competing social commerce websites will contribute to the growth of this industry segment in the coming years. This, in turn, will have a positive impact on the social commerce market growth.

Geographical segmentation and analysis of the social commerce market

Americas
APAC
EMEA

The social commerce market statistics estimate that in terms of geographic regions, APAC will be the major revenue contributor to the social commerce market throughout the forecast period. The increasing internet penetration and the rising purchasing power of the middle-class population have made APAC the fastest-growing market for social commerce. This will positively influence the social commerce market size.

Key questions answered in the report include

What will the market size and the growth rate be in 2021?
What are the key factors driving the global social commerce market?
What are the key market trends impacting the growth of the global social commerce market?
What are the challenges to market growth?
Who are the key vendors in the global social commerce market?
What are the market opportunities and threats faced by the vendors in the global social commerce market?
Trending factors influencing the market shares of the Americas, APAC, and EMEA.
What are the key outcomes of the five forces analysis of the global social commerce market?

Technavio also offers customization on reports based on specific client requirement.

As of April 2024, almost 32 percent of global Instagram audiences were aged between 18 and 24 years, and 30.6 percent of users were aged between 25 and 34 years. Overall, 16 percent of users belonged to the 35 to 44 year age group.

              Instagram users

              With roughly one billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo sharing app is especially popular in India and in the United States, which have respectively 362.9 million and 169.7 million Instagram users each.

              Instagram features

              One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo sharing app that initially became famous due to it’s “vanishing photos” feature.
              As of the second quarter of 2021, Snapchat had 293 million daily active users.

As of January 2024, Instagram was slightly more popular with men than women, with men accounting for 50.6 percent of the platform’s global users. Additionally, the social media app was most popular amongst younger audiences, with almost 32 percent of users aged between 18 and 24 years.

              Instagram’s Global Audience

              As of January 2024, Instagram was the fourth most popular social media platform globally, reaching two billion monthly active users (MAU). This number is projected to keep growing with no signs of slowing down, which is not a surprise as the global online social penetration rate across all regions is constantly increasing.
              As of January 2024, the country with the largest Instagram audience was India with 362.9 million users, followed by the United States with 169.7 million users.

              Who is winning over the generations?

              Even though Instagram’s audience is almost twice the size of TikTok’s on a global scale, TikTok has shown itself to be a fierce competitor, particularly amongst younger audiences. TikTok was the most downloaded mobile app globally in 2022, generating 672 million downloads. As of 2022, Generation Z in the United States spent more time on TikTok than on Instagram monthly.

As of April 2024, it was found that men between the ages of 25 and 34 years made up Facebook largest audience, accounting for 18.4 percent of global users. Additionally, Facebook's second largest audience base could be found with men aged 18 to 24 years.

              Facebook connects the world

              Founded in 2004 and going public in 2012, Facebook is one of the biggest internet companies in the world with influence that goes beyond social media. It is widely considered as one of the Big Four tech companies, along with Google, Apple, and Amazon (all together known under the acronym GAFA). Facebook is the most popular social network worldwide and the company also owns three other billion-user properties: mobile messaging apps WhatsApp and Facebook Messenger,
              as well as photo-sharing app Instagram. Facebook usersThe vast majority of Facebook users connect to the social network via mobile devices. This is unsurprising, as Facebook has many users in mobile-first online markets. Currently, India ranks first in terms of Facebook audience size with 378 million users. The United States, Brazil, and Indonesia also all have more than 100 million Facebook users each.

Cristiano Ronaldo has one of the most popular Instagram accounts as of April 2024.

              The Portuguese footballer is the most-followed person on the photo sharing app platform with 628 million followers. Instagram's own account was ranked first with roughly 672 million followers.

              How popular is Instagram?

              Instagram is a photo-sharing social networking service that enables users to take pictures and edit them with filters. The platform allows users to post and share their images online and directly with their friends and followers on the social network. The cross-platform app reached one billion monthly active users in mid-2018. In 2020, there were over 114 million Instagram users in the United States and experts project this figure to surpass 127 million users in 2023.

              Who uses Instagram?

              Instagram audiences are predominantly young – recent data states that almost 60 percent of U.S. Instagram users are aged 34 years or younger. Fall 2020 data reveals that Instagram is also one of the most popular social media for teens and one of the social networks with the biggest reach among teens in the United States.

              Celebrity influencers on Instagram
              Many celebrities and athletes are brand spokespeople and generate additional income with social media advertising and sponsored content. Unsurprisingly, Ronaldo ranked first again, as the average media value of one of his Instagram posts was 985,441 U.S. dollars.

As of April 2024, around 16.5 percent of global active Instagram users were men between the ages of 18 and 24 years. More than half of the global Instagram population worldwide was aged 34 years or younger.

              Teens and social media

              As one of the biggest social networks worldwide, Instagram is especially popular with teenagers. As of fall 2020, the photo-sharing app ranked third in terms of preferred social network among teenagers in the United States, second to Snapchat and TikTok. Instagram was one of the most influential advertising channels among female Gen Z users when making purchasing decisions. Teens report feeling more confident, popular, and better about themselves when using social media, and less lonely, depressed and anxious.
              Social media can have negative effects on teens, which is also much more pronounced on those with low emotional well-being. It was found that 35 percent of teenagers with low social-emotional well-being reported to have experienced cyber bullying when using social media, while in comparison only five percent of teenagers with high social-emotional well-being stated the same. As such, social media can have a big impact on already fragile states of mind.

By the end of 2021, China’s online audio business had a market revenue of around 22 billion yuan, which was one of the fastest-growing online audio markets in the world. The rapid growth of audio users, diversification of audio content and development of audio-related technologies are reshaping the Chinese audio market.

The booming audio streaming market
The fast popularization of mobile phones and mobile app usage in China has led to strong growth in the Chinese online audio streaming market. Online audio content in China is becoming more diverse in terms of potential user scenarios due to its fragmented nature and sense of companionship. In addition to video streaming and music, Chinese users are increasingly consuming audio content, with consumers listening to audiobooks and podcast programs more frequently.

Smart speakers and voice platforms
China’s robust telecom infrastructure and favorable regulation have benefitted its smart home market, which is quickly increasing in size. The share of Chinese people using smart speakers has seen rapid growth for the past few years and was expected to continue. Alongside the leading smart speaker labels like Alibaba, Baidu and Xiaomi, Ximalaya - the largest voice platform in China - also launched its own smart speaker “Xiaoya” in June 2017. Market observers have predicted that the audio content consumption, as well as the audio advertising market, will likely continue to expand with the increasing use of smart speakers.

As of April 2024, Bahrain was the country with the highest Instagram audience reach with 95.6 percent. Kazakhstan also had a high Instagram audience penetration rate, with 90.8 percent of the population using the social network. In the United Arab Emirates, Turkey, and Brunei, the photo-sharing platform was used by more than 85 percent of each country's population.

Instagram’s most popular post

              As of April 2024, the most popular post on Instagram was Lionel Messi and his teammates after winning the 2022 FIFA World Cup with Argentina, posted by the account @leomessi. Messi's post, which racked up over 61 million likes within a day, knocked off the reigning post, which was 'Photo of an Egg'. Originally posted in January 2021, 'Photo of an Egg' surpassed the world’s most popular Instagram post at that time, which was a photo by Kylie Jenner’s daughter totaling 18 million likes.
              After several cryptic posts published by the account, World Record Egg revealed itself to be a part of a mental health campaign aimed at the pressures of social media use.

              Instagram’s most popular accounts

              As of April 2024, the official Instagram account @instagram had the most followers of any account on the platform, with 672 million followers. Portuguese footballer Cristiano Ronaldo (@cristiano) was the most followed individual with 628 million followers, while Selena Gomez (@selenagomez) was the most followed woman on the platform with 429 million. Additionally, Inter Miami CF striker Lionel Messi (@leomessi) had a total of 502 million. Celebrities such as The Rock, Kylie Jenner, and Ariana Grande all had over 380 million followers each.

              Instagram influencers

              In the United States, the leading content category of Instagram influencers was lifestyle, with 15.25 percent of influencers creating lifestyle content in 2021. Music ranked in second place with 10.96 percent, followed by family with 8.24 percent. Having a large audience can be very lucrative: Instagram influencers in the United States, Canada and the United Kingdom with over 90,000 followers made around 1,221 US dollars per post.

              Instagram around the globe

              Instagram’s worldwide popularity continues to grow, and India is the leading country in terms of number of users, with over 362.9 million users as of January 2024. The United States had 169.65 million Instagram users and Brazil had 134.6 million users. The social media platform was also very popular in Indonesia and Turkey, with 100.9 and 57.1, respectively. As of January 2024, Instagram was the fourth most popular social network in the world, behind Facebook, YouTube and WhatsApp.