In 2022, global content marketing industry revenue was estimated at roughly ** billion U.S. dollars. The source projected that it would increase to 72 billion in 2023 and that it would continue growing over the further years to reach *** billion in 2026.

1 INTRODUCTION 1.1 Study Assumptions and Market Definition 1.2 Scope of the Study

   2 RESEARCH METHODOLOGY

   3 EXECUTIVE SUMMARY

   4 MARKET INSIGHTS
   4.1 Market Overview
   4.2 Industry Value Chain Analysis
   4.3 Porters Five Forces Analysis
   4.3.1 Bargaining Power of Suppliers
   4.3.2 Bargaining Power of Buyers/Consumers
   4.3.3 Threat of New Entrants
   4.3.4 Threat of Substitute Products
   4.3.5 Intensity of Competitive Rivalry
   4.4 Assessment of Impact of COVID-19 on Market

   5 MARKET DYNAMICS
   5.1 Market Driver
   5.1.1 Rise of Digital Channels
   5.1.2 Growing Need for Demand Generation and Personalized Marketing Strategy
   5.2 Market Restraint
   5.2.1 Lack of Key Personnel with Skills to Manage Content Marketing Activities

   6 MARKET SEGMENTATION
   6.1 By Component
   6.1.1 Software
   6.1.2 Service
   6.2 By Platform
   6.2.1 Blogging
   6.2.2 Videos
   6.2.3 Infographics
   6.2.4 Case Studies
   6.2.5 Others
   6.3 By End-user Industry
   6.3.1 Retail
   6.3.2 BFSI
   6.3.3 Media and Entertainment
   6.3.4 Telecom
   6.3.5 Other End-user Industries
   6.4 By Geography***
   6.4.1 North America
   6.4.2 Europe
   6.4.3 Asia 
   6.4.4 Australia and New Zealand
   6.4.5 Latin America
   6.4.6 Middle East and Africa

   7 COMPETITIVE LANDSCAPE
   7.1 Company Profiles
   7.1.1 Adobe Inc.
   7.1.2 Contently Inc.
   7.1.3 HubSpot Inc.
   7.1.4 Brafton Inc.
   7.1.5 Contentoo B.V.
   7.1.6 Hootsuite Inc.
   7.1.7 Seismic Software Inc.
   7.1.8 Upland Software, Inc.
   7.1.9 Influence and Co.
   7.1.10 Curata, Inc.

   8 INVESTMENT ANALYSIS

   9 FUTURE OUTLOOK OF THE MARKET

   Statistics for the 2024 Content ing market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Content ing analysis includes a market forecast outlook to for 2024 to 2029 and historical overview. Get
   a sample of this industry analysis as a free report PDF download.

   Content Marketing Also Known As: Inbound Marketing, Brand Journalism, Custom Publishing, Content Advertising

   Content Marketing Report Covers the Following Regions: NA, North America, North American, Northern America, Northern American, EU, Europe, European, LA, Latin America, Latin American, South America, South American, Central America, Central American, MEA, Middle East and Africa, Middle Eastern and African, MENA, Middle East, Middle Eastern, Africa, African

   Content Marketing Report Covers the Following Countries: NA, North America, North American, Northern America, Northern American, EU, Europe, European, Asia, Asian, Australia, Australian, New Zealand, New Zealander, ANZ, LA, Latin America, Latin American, MEA, Middle East and Africa, Middle Eastern and African, MENA, Middle East, Middle Eastern, Africa, African

During a 2024 global survey among marketing and media leaders, approximately ** percent included retaining and expanding existing customers among the most impactful content measures driving their organizations' revenues. Placing advertising ranked second, mentioned by ** percent. According to the same study, social media and website engagement were the leading content marketing metrics tracked by organizations worldwide.

When Maya launched her eco-friendly skincare brand in 2018, she had no advertising budget, just a blog, a few how-to guides, and a belief in her product. Five years later, her content reaches over a million monthly readers, driving 80% of her revenue. Her story isn’t unique. In 2025, content...

The Russian market of social media and content marketing reached its peak over the observed period at ** billion Russian rubles in 2023. In the previous year, the figure dropped to around ** billion Russian rubles.

Global Content Marketing market size 2021 was recorded $358.22 Billion whereas by the end of 2025 it will reach $598.676 Billion. According to the author, by 2033 Content Marketing market size will become $1672.15. Content Marketing market will be growing at a CAGR of 13.7% during 2025 to 2033.

During a November 2022 survey carried out among professionals involved in content marketing, ** percent stated that creating brand awareness was one of the goals they were pursuing with their content marketing activities. Building loyalty among existing customer was a target for ** percent of respondents. An additional ** percent of marketers were aiming to generate sales/revenue through that same marketing type.

The global content marketing market is projected to reach a valuation of USD 137.2 billion by 2033, growing at a compound annual growth rate (CAGR) of 14.3% from 2025 to 2033.

Snapshot img

Content Marketing Market Size 2025-2029

The content marketing market size is forecast to increase by USD 539.3 million, at a CAGR of 13.9% between 2024 and 2029. The market is experiencing significant growth, driven by the increasing number of users on social media platforms. This trend underscores the importance of content marketing as a strategy for businesses to engage with their audience and build brand awareness.

Major Market Trends & Insights

North America dominated the market and contributed 36% to the growth during the forecast period.
The market is expected to grow significantly in APAC region as well over the forecast period.
Based on the End-user, the retail segment led the market and was valued at USD 130.70 million of the global revenue in 2023.
Based on the Platform, the blogging segment accounted for the largest market revenue share in 2023.

Market Size & Forecast

Market Opportunities: USD 160.04 Million
Future Opportunities: USD 539.3 Million
CAGR (2024-2029): 13.9%
North America: Largest market in 2023

Furthermore, the integration of Artificial Intelligence (AI) with social media management software is revolutionizing content creation, distribution, and measurement. However, this market is not without challenges. The rise of digital advertisement fraud poses a significant threat to the effectiveness and return on investment for content marketing efforts. Advertisers must navigate this obstacle by implementing robust fraud detection and prevention measures to protect their marketing budgets and maintain trust with their audience. In summary, the market is characterized by a growing user base on social media, the adoption of AI for content marketing, and the challenge of digital advertisement fraud. Companies seeking to capitalize on market opportunities and navigate challenges effectively must stay informed about these trends and adapt their strategies accordingly.

What will be the Size of the Content Marketing Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The content marketing landscape continues to evolve, with dynamic market activities shaping the industry's trajectory. Entities engage in various strategies to optimize their content, ensuring its distribution, relevance, and value resonate with their audiences. Content lifecycle management, a critical aspect of this endeavor, involves automation for link building and content analytics. Content format and authority are essential elements, with user experience (UX) and search intent guiding content creation. Content quality and trust are paramount, as entities strive to provide accurate and engaging information. Content metrics, such as engagement and ROI, provide valuable insights for continuous improvement.

Social media marketing and email marketing play significant roles in content distribution, while content strategy, globalization, and localization expand reach. Content creation, freshness, and optimization are essential for SEO, with backlink analysis and on-page optimization crucial for search engine rankings. Content personalization and monetization strategies evolve, with content amplification and syndication offering new opportunities for entities to engage their audiences. Content marketing platforms, calendars, and style guides streamline processes, ensuring seamless execution of content strategies. Content governance, a vital aspect of content management, ensures adherence to brand guidelines and legal requirements. Continuous monitoring and analysis of content metrics provide valuable insights for adjusting strategies and staying competitive in this ever-evolving market.

How is this Contenting Industry segmented?

The contenting industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

End-user

  Retail
  Automotive
  Financial services
  Telecom
  Others


Platform

  Blogging
  Videos
  Infographics
  Case studies
  Others


Objective

  Lead generation
  Brand awareness
  Thought leadership
  Others


Enterprise Size

  Large Enterprises
  Small and Medium Enterprises (SMEs)


Content Type

  Social Media Content
  Email Marketing
  Whitepapers
  Podcasts


Deployment Type

  On-premise
  Cloud-based solutions


Technology Integration

  AI-driven
  Non-AI-driven


Geography

  North America

    US
    Canada


  Europe

    Germany


  Middle East and Africa

    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By End-user Insights

The retail segment is estimated to witness significant growth during the forecast pe

As of January 2020, Gelato was the leading content marketing software as a service (SaaS) company, with ** million U.S. dollars in annual recurring revenue. Automatic ranked second, with a revenue of ** million dollars.

The global content marketing tools market is projected to reach a valuation of USD 20 billion by 2033, growing at a compound annual growth rate (CAGR) of 14% from 2025 to 2033.

Content Marketing Software Market size was USD 9.15 Billion in 2022 and is expected to reach USD 44.35 Billion in 2034, and register a rapid revenue CAGR of 18% during the forecast period.

Global Content Marketing Tools market size 2025 was XX Million. Content Marketing Tools Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.

During a July 2021 survey among B2B marketers worldwide, ** percent of respondents said changes to search engine optimization (SEO) and search algorithms were areas that would be most important between 2021 and 2022. Data management and analytics were cited as most important area by ** percent of respondents, while ** percent cited content marketing as a revenue center.

Global Web market size 2021 was recorded $322.322 Billion whereas by the end of 2025 it will reach $435.6 Billion. According to the author, by 2033 Web market size will become $795.577. Web market will be growing at a CAGR of 7.82% during 2025 to 2033.

The graph shows what benefits content marketing benefits in the United States in 2012, broken down by company revenue. During the survey, **** percent of respondents from companies generating more than ******* revenue reported increased traffic thanks to content marketing.

The global Enterprise Content Marketing Platform Market is projected to reach a valuation of approximately USD 25 billion by 2033, growing at a compound annual growth rate (CAGR) of 12% from 2025 to 2033.

Global Content Marketing Software market size 2025 was XX Million. Content Marketing Software Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.

Introduction

Lead Generation Statistics: In recent years, lead generation has become a fundamental component of effective marketing strategies across multiple sectors. As businesses increasingly rely on digital channels, the need for efficient and impactful lead generation methods has surged. These statistics highlight a significant increase in the adoption of advanced technologies, such as AI, automation, and data analytics, to enhance lead generation processes.

As companies continue to adapt to shifting consumer behaviours and preferences, it is essential to stay informed about the latest trends and metrics in lead generation to remain competitive. These statistics provide valuable insights that can help businesses refine their strategies to attract, convert, and nurture high-quality leads, ultimately driving revenue growth and ensuring long-term success.

Find the latest video marketing statistics, covering statistics on video content marketing, user trends and habits, B2B video marketing and more.