Introduction

Content Marketing Statistics: Content marketing has evolved into a vital strategy for businesses seeking to engage their target audiences, enhance brand visibility, and generate leads. Recent years have witnessed notable changes in the way content is developed, shared, and consumed.

Current statistics underscore the effectiveness of content marketing, with companies allocating more resources to creating relevant and impactful content that resonates with their target audiences. Businesses prioritizing content marketing are experiencing increased web traffic, higher conversion rates, and improved customer loyalty.

Furthermore, advancements in AI-powered tools, data analytics, and content creation technologies have enabled businesses to refine their strategies and optimise their return on investment. These developments underscore the increasing importance of content marketing in the digital era, solidifying its position as a vital component of contemporary marketing strategies across diverse sectors.

When Maya launched her eco-friendly skincare brand in 2018, she had no advertising budget, just a blog, a few how-to guides, and a belief in her product. Five years later, her content reaches over a million monthly readers, driving 80% of her revenue. Her story isn’t unique. In 2025, content...

In 2022, global content marketing industry revenue was estimated at roughly ** billion U.S. dollars. The source projected that it would increase to 72 billion in 2023 and that it would continue growing over the further years to reach *** billion in 2026.

During a survey conducted in 2022, ** percent of responding marketing professionals stated that their most successfully performing type of content marketing was video. Short-form articles and success stories followed with ** percent and ** percent, respectively.

During a global survey carried out in 2022, ** percent of responding marketers said their company spent up to less than 1,000 U.S. dollars each month on content marketing efforts. According to ** percent of surveyed industry professionals, their monthly content marketing budgets for 2022 ranged between 10,000 and ****** U.S. dollars.

During a 2024 survey among business-to-business (B2B) marketers worldwide (but predominantly based in North America), approximately ** percent reported having a documented content strategy. A year earlier, the share stood at ** percent. According to the same study, LinkedIn and Facebook ranked among the most valuable social media platforms for B2B content marketers.

Find the latest video marketing statistics, covering statistics on video content marketing, user trends and habits, B2B video marketing and more.

1 INTRODUCTION 1.1 Study Assumptions and Market Definition 1.2 Scope of the Study

   2 RESEARCH METHODOLOGY

   3 EXECUTIVE SUMMARY

   4 MARKET INSIGHTS
   4.1 Market Overview
   4.2 Industry Value Chain Analysis
   4.3 Porters Five Forces Analysis
   4.3.1 Bargaining Power of Suppliers
   4.3.2 Bargaining Power of Buyers/Consumers
   4.3.3 Threat of New Entrants
   4.3.4 Threat of Substitute Products
   4.3.5 Intensity of Competitive Rivalry
   4.4 Assessment of Impact of COVID-19 on Market

   5 MARKET DYNAMICS
   5.1 Market Driver
   5.1.1 Rise of Digital Channels
   5.1.2 Growing Need for Demand Generation and Personalized Marketing Strategy
   5.2 Market Restraint
   5.2.1 Lack of Key Personnel with Skills to Manage Content Marketing Activities

   6 MARKET SEGMENTATION
   6.1 By Component
   6.1.1 Software
   6.1.2 Service
   6.2 By Platform
   6.2.1 Blogging
   6.2.2 Videos
   6.2.3 Infographics
   6.2.4 Case Studies
   6.2.5 Others
   6.3 By End-user Industry
   6.3.1 Retail
   6.3.2 BFSI
   6.3.3 Media and Entertainment
   6.3.4 Telecom
   6.3.5 Other End-user Industries
   6.4 By Geography***
   6.4.1 North America
   6.4.2 Europe
   6.4.3 Asia 
   6.4.4 Australia and New Zealand
   6.4.5 Latin America
   6.4.6 Middle East and Africa

   7 COMPETITIVE LANDSCAPE
   7.1 Company Profiles
   7.1.1 Adobe Inc.
   7.1.2 Contently Inc.
   7.1.3 HubSpot Inc.
   7.1.4 Brafton Inc.
   7.1.5 Contentoo B.V.
   7.1.6 Hootsuite Inc.
   7.1.7 Seismic Software Inc.
   7.1.8 Upland Software, Inc.
   7.1.9 Influence and Co.
   7.1.10 Curata, Inc.

   8 INVESTMENT ANALYSIS

   9 FUTURE OUTLOOK OF THE MARKET

   Statistics for the 2024 Content ing market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Content ing analysis includes a market forecast outlook to for 2024 to 2029 and historical overview. Get
   a sample of this industry analysis as a free report PDF download.

   Content Marketing Also Known As: Inbound Marketing, Brand Journalism, Custom Publishing, Content Advertising

   Content Marketing Report Covers the Following Regions: NA, North America, North American, Northern America, Northern American, EU, Europe, European, LA, Latin America, Latin American, South America, South American, Central America, Central American, MEA, Middle East and Africa, Middle Eastern and African, MENA, Middle East, Middle Eastern, Africa, African

   Content Marketing Report Covers the Following Countries: NA, North America, North American, Northern America, Northern American, EU, Europe, European, Asia, Asian, Australia, Australian, New Zealand, New Zealander, ANZ, LA, Latin America, Latin American, MEA, Middle East and Africa, Middle Eastern and African, MENA, Middle East, Middle Eastern, Africa, African

During a survey carried out in 2022 among marketers from across the globe, ** percent of respondents indicated that content marketing was part of their overall marketing strategies. The share increased by ** percentage points compared to the value reported in 2019.

The content market has evolved dramatically over the past two decades, transitioning from a mere support function in marketing to a vital component of business strategy across industries. This evolution can be attributed to the growing importance of digital presence, where high-quality, engaging, and relevant conten

Introduction

Digital Marketing Statistics: The digital marketing landscape continues to transform, driven by advancements in technology and shifts in consumer behaviors. As businesses increasingly turn to online platforms, digital marketing has become an essential tool for reaching target audiences.

The widespread adoption of mobile devices, social media, and emerging technologies, including artificial intelligence and big data analytics, drives the growth in digital advertising. As a result, marketers are focusing on personalized content, automation, and data-informed strategies to boost customer engagement and drive conversions.

This evolving environment underscores the growing significance of digital marketing, which is playing a pivotal role in shaping business strategies and transforming the dynamics of consumer-brand interactions across various sectors.

Introduction

Social Media Marketing Statistics: Social media marketing has become a vital tool for businesses seeking to connect with their audience and accelerate brand growth. With platforms such as Instagram, TikTok, and LinkedIn taking the lead, companies are harnessing the potential of social media to build meaningful relationships with their customers.

By using a mix of organic content and paid advertising, brands can effectively target specific audiences, strengthen connections, and boost brand awareness. Beyond just promoting messages, social media marketing also enables businesses to track campaign performance and make real-time adjustments.

As digital advertising continues to evolve, understanding key trends and statistics is crucial for businesses looking to stay ahead of the competition. This introduction delves into the influence of social media marketing, focusing on the strategies that drive success in today’s digital landscape.

Introduction

Online Business Statistics: Today, shopping online is the most popular choice. eCommerce has made it much easier to buy everything from clothes and beauty products to home items and groceries. With just a few clicks, you can place an order and have it delivered right to your door, all without leaving your home. Many companies have gone digital, with some running entirely online.

This shift has led to a huge increase in online shopping. Nowadays, almost everyone buys something online at least once a day. To give you a better understanding of online shopping, we’ve gathered some interesting Online Business Statistics for 2025.

During a 2024 global survey among marketing and media leaders, approximately ** percent reported using artificial intelligence (AI) tools a few times per week or daily when writing or generating content. Around ** percent said they used those solutions for social media content generation. According to the same study, Facebook and Instagram were the social media platforms most used by global marketers for organic content and paid ads.

Market Size statistics on the Content Marketing industry in Australia

This dataset provides comprehensive statistics and trends in digital marketing, covering areas such as PPC, SEO, social media, and content marketing in 2022.

The Content Marketing Software market is experiencing robust growth, with a market size of 3888.4 million in 2025 and a projected CAGR of 11.1% from 2025 to 2033. Key market drivers include the rising demand for effective content creation, distribution, and measurement tools; the increasing adoption of digital marketing channels; and the need for businesses to enhance customer engagement and lead generation. North America holds the largest market share, followed by Europe and Asia Pacific. Key market segments include large enterprises and SMEs, with content creation software dominating the market. Prominent vendors include Outgrow, Uberflip, CoSchedule, and ContentStudio. Major trends shaping the market include the rise of artificial intelligence, personalization, and data-driven content marketing strategies. Despite the growth potential, restraints such as security concerns and data privacy regulations need to be addressed for sustained market expansion.

Introduction

Instagram Marketing Statistics: Instagram’s marketing dominance can no longer be dismissed. With a jaw dropping 2 billion monthly active users, and with 500 million people engaging with stories daily, while 61% look at Instagram to discover new products, business are spreading real ad dollars now, over 1 million businesses are running ads on Instagram and ad spend is expected to grow to $276.7 billion on social platforms in just 2 years.

The shift to short-form content is strong. Reels are now responsible for 45% of the time spent engaging with content on Instagram, and video posts platform's better than static images by 49%. With 90% of users following at least one business, and 70% of users engaging with Instagram stories daily, Instagram will continue to play a central role in consumer connection.

As video content and shopping functionality drive deeper and broader engagement, marketers who lean into Reels, shoppable posts, and authenticity can see real ROI and audience growth.

Introduction

LinkedIn Statistics: LinkedIn is important for B2B marketers, providing numerous opportunities for lead generation, networking, and content marketing. With more than 1 billion users in 200 countries, it serves as the primary platform for professionals and businesses. Its importance in career advancement and networking makes it an invaluable resource for engaging motivated audiences.

In this article, we will analyse important LinkedIn statistics for 2025, including user trends and marketing insights, allowing you to align your strategy and effectively reach your target audience. LinkedIn facilitates connections among business professionals across diverse industries. In addition to its professional networking features, LinkedIn is also a robust tool for companies aiming to generate new leads. Indeed, 82% of global B2B marketers have reported achieving their most significant marketing successes on LinkedIn.

As of August 2024, approximately ** percent of business-to-business (B2B) content marketers surveyed worldwide (but predominantly based in North America) said their organizations used social media platforms organically to distribute content during the 12 months preceding the survey. A blog on a corporate website and an email newsletter followed, respectively, mentioned by ** and ** percent of the participants. According to the same study, around ** percent of B2B marketers anticipated a rise in investments in AI-powered content optimization and creation.