In 2022, global content marketing industry revenue was estimated at roughly ** billion U.S. dollars. The source projected that it would increase to 72 billion in 2023 and that it would continue growing over the further years to reach *** billion in 2026.

When Maya launched her eco-friendly skincare brand in 2018, she had no advertising budget, just a blog, a few how-to guides, and a belief in her product. Five years later, her content reaches over a million monthly readers, driving 80% of her revenue. Her story isn’t unique. In 2025, content...

The statistic shows the percentage distribution of content marketing metrics with greater importance in Spanish companies according to a survey of 2018. The metric with more importance for the Spanish companies was the qualified traffic with a support of ** percent of the opinions .

The Russian market of social media and content marketing reached its peak over the observed period at ** billion Russian rubles in 2023. In the previous year, the figure dropped to around ** billion Russian rubles.

This statistic shows the distribution of the content marketing budget in Denmark in 2018, by activity. It is seen that content production accounted for ** percent of the budget. In contrast, measurement and analytics only accounted for ** percent.

This statistic displays the content marketing methods used in Belgium in 2018. According to the source, the annual content marketing budget in Belgium amounted to 335 million euros. Roughly three-quarters of the communication executives taking part in this survey said to spend this budget on PR and media relations. On the other hand, only 40 percent stated to make use of influencer marketing.

This statistic shows the share of companies using selected social media platforms for content marketing purposes in Denmark in 2018. LinkedIn (** percent), Facebook (** percent) and YouTube (** percent) were used the most for content marketing purposes. In contrast, Danish companies used Snapchat, Slack, and SlideShare the least.

This statistic depicts the distribution of advertising companies based on their monthly investment in content marketing strategies in Spain in 2018. According to the results of a survey conducted that year, approximately **** percent of respondents asserted to invest between * and *** euros per month in content marketing strategies.

This statistic presents the main goals in content marketing strategies according to professionals within the marketing industry in Spain in 2018. According to the results of a survey conducted between that year, approximately **** percent of respondents stated that the main objective during their content marketing strategies was to generate leads.

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Artificial Intelligence In Marketing Size 2024-2028

The artificial intelligence in marketing size is forecast to increase by USD 41.02 billion, at a CAGR of 30.9% between 2023 and 2028.

The Artificial Intelligence (AI) market in marketing is experiencing significant growth, driven by the increasing adoption of cloud-based applications and services. This shift towards cloud solutions enables businesses to leverage AI technologies more efficiently and cost-effectively, enhancing their marketing capabilities. Furthermore, the ongoing digitalization and expanding internet penetration are fueling the demand for AI solutions in marketing, as companies seek to engage with customers more effectively in the digital space. However, the market's growth is not without challenges. The lack of skilled professionals poses a significant obstacle to wider AI adoption in marketing.
As AI applications become more complex, the need for specialized expertise in areas such as machine learning, data analytics, and programming grows. Companies must invest in upskilling their workforce or partner with external experts to overcome this challenge and fully capitalize on the opportunities presented by AI in marketing.

What will be the Size of the Artificial Intelligence In Marketing during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2018-2022 and forecasts 2024-2028 - in the full report.
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Artificial intelligence (AI) continues to reshape marketing landscapes, with dynamic market activities unfolding across various sectors. Machine learning models optimize digital marketing strategies, enabling predictive analytics for marketing ROI and customer engagement. Brands build stronger connections through AI-powered personalization and sentiment analysis. Data privacy regulations necessitate transparency and accountability, influencing marketing technology stacks and Data Security measures. A/B testing and conversion rate optimization are enhanced through AI-driven insights, while marketing automation workflows streamline customer relationship management. Marketing analytics software and dashboards provide data-driven insights, enabling marketing budget allocation and multi-channel marketing strategies. Behavioral targeting and customer journey mapping are refined through AI, enhancing marketing attribution models and email marketing automation.

Virtual assistants and chatbots facilitate seamless customer experiences, while marketing automation platforms optimize search engine optimization, pay-per-click advertising, and social media advertising. Natural language processing and AI marketing consultants aid content marketing strategies, ensuring algorithmic bias and ethical AI considerations remain at the forefront. Marketing dynamics remain in a constant state of evolution, with AI-driven innovations continuing to transform the industry. Data Governance, marketing attribution models, and programmatic advertising are among the many areas where AI is making an impact. The ongoing integration of AI into marketing technologies and strategies ensures a continuously adaptive and effective marketing landscape.

How is this Artificial Intelligence Ining Industry segmented?

The artificial intelligence ining industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Deployment

  On-premises
  Cloud


Application

  Social Media Advertising
  Search Engine Marketing/ Search Advertising
  Virtual Assistant
  Content Curation
  Sales & Marketing Automation
  Analytics Platform
  Others


Technology

  Machine Learning
  Natural Language Processing
  Computer Vision
  Others


Geography

  North America

    US
    Canada


  Europe

    Germany
    UK


  APAC

    China
    Japan
    Australia
    India


  South America

    Brazil
    Argentina


  Middle East and Africa

    UAE


  Rest of World (ROW)

By Deployment Insights

The on-premises segment is estimated to witness significant growth during the forecast period.

Artificial Intelligence (AI) is revolutionizing marketing, with machine learning models at its core. Brands are building stronger connections with consumers through AI-driven personalization and predictive analytics. A/B testing and marketing analytics software enable data-driven insights, while conversion rate optimization and marketing automation workflows streamline campaigns. Data privacy regulations ensure transparency and accountability, shaping marketing strategies. Behavioral targeting and sentiment analysis provide deeper customer understanding, enhancing customer engagement. Predictive analytics and marketing ROI are key performance indicators, driving marketing budget allocation. C

In a December 2018 survey of global B2B marketing professionals, **** percent of respondents considered third party analysis as the most valuable content format for their decision-making process. Video content came a close second, being the preferred content format for ** percent of global marketers.

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Mobile Content Market Size 2024-2028

The mobile content market size is forecast to increase by USD 971.6 billion at a CAGR of 38.81% between 2023 and 2028.

The market is experiencing significant growth, driven by the increasing use of social media on mobile devices and the rising popularity of virtual reality videos. These trends are transforming the way consumers engage with content on their mobile devices. However, the market also faces challenges, including privacy and data security concerns. As consumers become more aware of the importance of protecting their personal information, mobile content providers must prioritize security measures to build trust and maintain user engagement. This market trends and analysis report delves into these factors and more, providing insights into the current state and future direction of the market.

What will be the Size of the Mobile Content Market During the Forecast Period?

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The market encompasses a diverse range of services and applications catering to the ever-growing base of mobile users worldwide. Mobile devices, including smartphones and tablets, have transformed the way we consume content, with social media platforms leading the charge. Advertising, both on the mobile web and through mobile applications, has become a significant revenue contributor, particularly for Small and Medium-sized Enterprises (SMEs) seeking to reach their audience through digital marketing channels. SMS marketing and location-based marketing are additional avenues for businesses to engage consumers. Telecom companies play a crucial role In the mobile content ecosystem, providing the underlying infrastructure for mobile communications.
Additionally, security and privacy concerns, driven by the increasing use of mobile devices for sensitive transactions, have become a major focus. Virtual reality, short-form video, mobile gaming, and AI solutions are among the emerging trends shaping the mobile content landscape. The fragmentation of mobile devices and the need for data security continue to pose challenges for content providers and consumers alike. Internet users increasingly demand personalized, on-demand content, driving innovation in the market. The market's digitalization is expected to continue, with cloud-based solutions and advanced technologies like AI and VR poised to transform the way we create, consume, and monetize mobile content.

How is this Mobile Content Industry segmented and which is the largest segment?

The mobile content industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Type

  Gaming
  Video
  Music and image
  Others


Ownership

  SMEs
  Large enterprises


Geography

  North America

    US


  APAC

    China
    India
    Japan


  Europe

    UK


  South America



  Middle East and Africa

By Type Insights

The gaming segment is estimated to witness significant growth during the forecast period.

The market encompasses various sectors, including mobile applications, mobile web, social media, advertising, and digital services. With the proliferation of smartphones and tablets among mobile users, the demand for mobile content has grown. Mobile applications, particularly in gaming, have witnessed significant growth due to the increasing number of internet users and easy access to high-speed networks. Virtual reality and augmented reality-based games have revolutionized the mobile gaming industry, driving innovation and user engagement. In-app purchases and subscriptions have emerged as popular revenue models, contributing significantly to the market's growth.

Additionally, SMEs and enterprises have adopted mobile content for productivity and enterprise mobility solutions. Security concerns, including data security and privacy, remain crucial factors influencing the market's growth. The market's digital ecosystem includes various players offering professional services, consulting services, and content distribution. The revenue model varies from pay-per-download to streaming services and in-app purchases. The market's growth is fueled by consumer preferences, digitalization, and the integration of AI solutions, cloud RAN, and machine learning technologies.

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The gaming segment was valued at USD 28.30 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 31% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

For more insights on the market share o

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Web Content Management Market Size 2024-2028

The web content management market size is forecast to increase by USD 27.03 billion at a CAGR of 30.9% between 2023 and 2028.

The market is experiencing significant growth due to the increasing volume and variety of enterprise web content. As businesses prioritize personalization to enhance user experience, the demand for advanced web content management solutions is escalating. However, challenges persist, including company lock-in and the lack of standardization, which hinder market expansion. These trends and growth factors are shaping the future of the market. Organizations must carefully evaluate their requirements and choose solutions that offer flexibility, scalability, and ease of integration to stay competitive. By addressing these challenges, the market is poised for continued growth and innovation.

What will be the Size of the Web Content Management Market During the Forecast Period?

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The market encompasses a range of solutions enabling businesses to create, manage, and deliver digital experiences across online channels. This market is experiencing robust growth due to escalating consumer demand for video-based content, including Ott content, and emerging technologies such as augmented reality (AR) and virtual reality (VR). Cloud-based Software-as-a-Service (SaaS) solutions dominate the landscape, offering scalability, flexibility, and cost savings. Integration with digital media consumption platforms, traditional media, influencer marketing, and tracking tools is essential for effective content delivery. Interoperability and data integration are key challenges, as organizations seek to create cohesive digital experiences. Localization and cultural adaptation are also critical for reaching global audiences.Entertainment, healthcare, ecommerce, and cloud services are major industries driving market expansion. Cloud computing and cloud deployment are transforming the way businesses manage and deliver web content. The market's cumulative growth analysis reveals a trend towards increased investment in digital marketing and training services to enhance technical capabilities. Despite these opportunities, integration issues persist, necessitating ongoing attention and innovation.

How is this Web Content Management Industry segmented and which is the largest segment?

The web content management industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments. End-userRetailMedia and telecom BFSIManufacturingOthersGeographyNorth AmericaCanadaUSEuropeGermanyUKAPACChinaSouth AmericaMiddle East and Africa

By End-user Insights

The retail segment is estimated to witness significant growth during the forecast period.

The Web Content Management (WCM) market is experiencing significant growth as retailers adopt digital strategies to expand their reach and engage customers. Traditional brick-and-mortar stores are supplementing their physical presence with online channels, such as web applications and social media, to cater to consumer demand. WCM solutions enable retailers to manage and distribute various types of content, including text, video, and images, across multiple online channels. These platforms also facilitate localization services for international markets and integrate with other systems, such as CRM and ERP, for data optimization. Moreover, WCM solutions offer cloud-based SaaS, enabling cost reduction and revenue increase through digital consumer experiences and omnichannel communication.Artificial intelligence and machine learning technologies further enhance customer engagement and personalization. The healthcare, entertainment, and ecommerce industries are among the key sectors driving the market's cumulative growth.

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The Retail segment was valued at USD 1.65 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 44% to the growth of the global market during the forecast period.

Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The North American market represents a significant opportunity for Web Content Management (WCM) companies, given its status as an early adopter of advanced technologies and the presence of numerous technology companies In the region. Factors fueling the demand for WCM solutions in North America include the proliferation of various web platforms, the thriving e-commerce sector, and the increasing volume of web content. The Internet of Things

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Customer Engagement Solutions Market Size 2024-2028

The customer engagement solutions market size is forecast to increase by USD 16.31 billion, at a CAGR of 13.1% between 2023 and 2028.

The market is experiencing significant growth, driven by the increasing adoption of e-commerce business models and the growing demand for social interaction. E-commerce's rise has created a need for more effective ways to engage customers, leading to increased investment in customer engagement solutions. Additionally, consumers' preference for personalized and interactive experiences is fueling this trend. However, the market faces challenges, most notably data security concerns. As businesses collect and store more customer data, ensuring its protection becomes paramount. This requires robust security measures and adherence to data privacy regulations. Navigating these challenges while capitalizing on market opportunities will require strategic planning and innovative solutions. Companies seeking to succeed in this landscape must focus on delivering personalized, secure, and engaging customer experiences. By addressing these trends and challenges, businesses can differentiate themselves and build strong customer relationships.

What will be the Size of the Customer Engagement Solutions Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2018-2022 and forecasts 2024-2028 - in the full report.
Request Free SampleThe market continues to evolve, driven by the increasing importance of data-driven insights and personalized interactions. Companies across various sectors are leveraging tools such as marketing automation, feedback management, and data analytics to enhance customer experiences and drive business growth. Churn rate reduction is a key focus, with personalized marketing and customer advocacy strategies aiming to retain valuable customers. Brand awareness is another priority, with content marketing and social media marketing playing essential roles. Customer success teams utilize lead scoring, loyalty programs, and customer journey mapping to identify and engage high-value prospects and customers. Reputation management and survey tools help businesses gather and analyze customer feedback, leading to improved customer satisfaction (CSAT) and overall experience (CX). Predictive analytics and machine learning (ML) enable more effective lead generation and customer support. API integrations, call centers, and omnichannel marketing ensure seamless interactions across multiple channels. Data privacy and security are paramount, with cloud computing platforms providing robust solutions. Customer segmentation and self-service portals empower customers to engage on their terms. Account-based marketing (ABM) and user experience (UX) strategies further personalize interactions, while Adobe Experience Cloud and email marketing platforms facilitate targeted, data-driven campaigns. Lead nurturing and live chat features help businesses engage prospects and convert them into customers. Help desks and customer service teams leverage data analytics to resolve issues efficiently and effectively. Ultimately, the customer engagement solutions landscape is characterized by continuous innovation and adaptation to meet the evolving needs of businesses and consumers alike.

How is this Customer Engagement Solutions Industry segmented?

The customer engagement solutions industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments. ComponentSolutionsServicesDeploymentCloudOn-premisesSizeSMEsLarge enterprisesSMEsLarge enterprisesGeographyNorth AmericaUSEuropeFranceUKAPACChinaJapanRest of World (ROW)

By Component Insights

The solutions segment is estimated to witness significant growth during the forecast period.In today's business landscape, delivering personalized and seamless experiences is crucial for customer engagement. Customer engagement solutions are transforming the way companies interact with their clients, enabling real-time communication across multiple channels. These solutions encompass a range of tools and software, from live chat and email marketing to machine learning and predictive analytics. Data security is a top priority, ensuring that customer information remains protected. Big data plays a significant role in these solutions, providing valuable insights for retention strategies, lead scoring, and customer segmentation. Knowledge bases and self-service portals empower customers to find answers on their own, reducing the workload on customer service teams. Artificial intelligence and machine learning enhance customer experiences by offering personalized recommendations and automating repetitive tasks. Omnichannel marketing, including social media and pay

YouTube was launched in 2005. It was founded by three PayPal employees: Chad Hurley, Steve Chen, and Jawed Karim, who ran the company from an office above a small restaurant in San Mateo. The first...

Cash-and-Equivalents Time Series for Applovin Corp. AppLovin Corporation engages in building a software-based platform for advertisers to enhance the marketing and monetization of their content in the United States and internationally. It operates through two segments, Advertising and Apps. The company offers AppDiscovery, an advertising solution, which matches advertiser demand with publisher supply through auctions; MAX, an in-app bidding technology that optimizes the value of a publisher's advertising inventory by running a real-time competitive auction; Adjust, a measurement and analytics marketing platform that provides marketers with the visibility, insights, and data needed to scale their apps marketing; and Wurl, a connected TV platform, which distributes streaming video for content companies and provides advertising and publishing solutions through its AdPool, TVBits, BrandDiscovery, ContentDiscovery, and Global FAST Pass products. It also provides SparkLabs, which uses app store optimization to enhance ad visibility; AppLovin Exchange, which connects buyers to mobile and CTV devices through a single RTB exchange; and Array, an end-to-end app management suite for mobile operators and end users. In addition, the company operates various free-to-play mobile games through its own or partner studios. It serves individuals, small and independent businesses, enterprises, advertisers and advertising networks, mobile app publishers, and indie studio developers. AppLovin Corporation was incorporated in 2011 and is headquartered in Palo Alto, California.

Other-Appropriated-Reserves Time Series for Applovin Corp. AppLovin Corporation engages in building a software-based platform for advertisers to enhance the marketing and monetization of their content in the United States and internationally. It operates through two segments, Advertising and Apps. The company offers AppDiscovery, an advertising solution, which matches advertiser demand with publisher supply through auctions; MAX, an in-app bidding technology that optimizes the value of a publisher's advertising inventory by running a real-time competitive auction; Adjust, a measurement and analytics marketing platform that provides marketers with the visibility, insights, and data needed to scale their apps marketing; and Wurl, a connected TV platform, which distributes streaming video for content companies and provides advertising and publishing solutions through its AdPool, TVBits, BrandDiscovery, ContentDiscovery, and Global FAST Pass products. It also provides SparkLabs, which uses app store optimization to enhance ad visibility; AppLovin Exchange, which connects buyers to mobile and CTV devices through a single RTB exchange; and Array, an end-to-end app management suite for mobile operators and end users. In addition, the company operates various free-to-play mobile games through its own or partner studios. It serves individuals, small and independent businesses, enterprises, advertisers and advertising networks, mobile app publishers, and indie studio developers. AppLovin Corporation was incorporated in 2011 and is headquartered in Palo Alto, California.

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Artificial Intelligence in Social Media Market Size 2024-2028

The artificial intelligence (AI) in social media market size is forecast to increase by USD 5.57 billion at a CAGR of 27.82% between 2023 and 2028.

Artificial Intelligence is revolutionizing the social media market by enabling advanced data analysis and personalized user experiences. The growing demand for data integration and visual analytics is a significant market growth factor, as businesses seek to gain insights from vast amounts of social media data.
Additionally, the increasing use of social media for advertising has created a need for AI-powered solutions to effectively target and engage consumers. However, the lack of a skilled workforce for the development of AI algorithms poses a challenge for market growth. Despite this, the potential benefits of AI in social media, including improved customer engagement and enhanced marketing capabilities, are driving innovation and investment in this area.

Artificial Intelligence in Social Media Market Analysis

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How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD Billion' for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.

Application

  Predictive risk management
  Consumer experience management
  Sales and marketing


End-user

  Large Enterprise
  SMEs


Geography

  North America

    US


  Europe

    Germany
    UK


  APAC

    China
    India


  Middle East and Africa



  South America

By Application Insights

The predictive risk management segment is estimated to witness significant growth during the forecast period. Artificial Intelligence (AI) is revolutionizing the social media market, particularly in areas of advertising, data security, and user experience. Machine learning programs are used for content recommendation, fraud detection, and predictive risk assessment, enabling large enterprises to optimize their sales and marketing efforts and enhance customer experience management. AI technology is also employed for content creation, curation, and personalization, catering to user behavior, preferences, and sentiments. Sentiment analysis, chatbots, and automated moderation are essential tools for governments and businesses to ensure the ethical use of consumer data for targeted advertising campaigns. AI-enabled smartphones and Real-Time Operating Systems provide real-time information, daily news, and live updates, enhancing user satisfaction and engagement.

Furthermore, AI experts anticipate the growing role of virtual assistants, deep learning, and predictive modeling in the advertising industry, further transforming the social media sector.

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The predictive risk management segment was valued at USD 290.00 million in 2018 and showed a gradual increase during the forecast period.

Will Social Media landscape make North America the largest contributor to the Artificial Intelligence (AI) in Social Media Market?-

North America is estimated to contribute 41% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

For more insights on the market share of various regions Request Free Sample

The social media landscape in North America is witnessing significant growth due to the increasing adoption of advanced technologies such as cognitive computing, image recognition, and artificial intelligence (AI) by various industries, including retail, manufacturing, and healthcare. The region's high internet penetration and the millennial generation's preference for social media networking make it an attractive market for brands that are conscious about their image and customer demographics. Advanced analytics derived from unstructured data, metadata, comments, vlogs, podcasts, video sharing sites, and photo sharing sites are crucial for marketing campaigns and public reviews. Telecom organizations are leveraging LongTerm Evolution (LTE) and AdvancedLTE to enhance their social media presence and engage with customers effectively. System failure and security concerns have led to the increased use of AI technologies for social listening and customer engagement. The growth of the market is further fueled by global conferences, product launches, and product exhibitions, where organizations use AI to host and promote events.

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Market Dynamics

Artificial Intellig

In a 2018 survey of B2B marketing professionals worldwide, **** percent of respondents saw analyst reports as the preferable content source for their decision-making process. Research reports ranked second, being the preferred content source for ** percent of global marketers.

Deferred-Long-Term-Liabilities Time Series for Stagwell Inc. Stagwell Inc. provides digital transformation, performance media and data, consumer insights and strategy, and creativity and communications services in the United States, the United Kingdom, and internationally. The company develops in-house software and related technology products, including AI-enabled communications, research, and media technology, cookie-less data platforms, software tools for e-commerce applications, specialty media solutions in the augmented reality space, and applications of text-messaging for consumer engagement; designs and builds digital platforms and experiences that support the delivery of content, commerce, service, and sales; creates websites, mobile applications, back-end systems, content and data management systems, and other digital environments; and designs and implements technology and data strategies. It also develops omnichannel media strategies and provide coordinated execution for the placement of advertisements; and provides audience analysis, and media buying and planning services, as well as strategic insights and guidance services that offers business content, product, communications, and media strategies. Further, it offers Stagwell Marketing Cloud, a suite of software-as-a-service (SaaS) and data-as-a-service (DaaS) technology solutions, including research and insights, communications technology, media studios, and advance media platform; and a suite of marketing services, as well as self-service technology-driven solutions for in-house marketers. Stagwell Inc. was founded in 2015 and is headquartered in New York, New York.