Content marketing is a core part of a digital marketing strategy. 62% of marketers plan to increase content marketing budgets within the next fiscal year.

In 2022, global content marketing industry revenue was estimated at roughly ** billion U.S. dollars. The source projected that it would increase to 72 billion in 2023 and that it would continue growing over the further years to reach *** billion in 2026.

I have compiled a list of over 150+ digital marketing statistics to help you see how others are leveraging digital marketing for their own businesses today.

During a 2024 survey among business-to-business (B2B) marketers worldwide (but predominantly based in North America), approximately ** percent reported having a documented content strategy. A year earlier, the share stood at ** percent. According to the same study, LinkedIn and Facebook ranked among the most valuable social media platforms for B2B content marketers.

To help you get the biggest takeaways from all of these digital marketing stats, I want to share some trends in marketing that’s working for businesses right now.

During a survey conducted in 2022, 45 percent of responding marketing professionals stated that their most successfully performing type of content marketing was video. Short-form articles and success stories followed with 31 percent and 28 percent, respectively.

Introduction

Content Marketing Statistics: Content marketing has evolved into a powerful and results-oriented strategy for organizations in 2024, aiding in customer engagement, loyalty, and sales. As digital platforms proliferate and consumers begin to rely on Internet resources, businesses are putting more money into content creation to compete effectively.

For instance, the article will discuss content marketing statistics for the year 2025, with specific emphasis on market trends, spending patterns, and consumer behavior. It will incorporate figures, %ages, and explanations in an understanding manner.

During a survey carried out in 2022 among marketers from across the globe, ** percent stated they thought their content marketing strategy was very successful; another ** percent perceived their content marketing strategy was successful, and ** percent said it was unsuccessful.

People think of paid advertising as the holy grail of digital marketing. The truth is that paid ads can deliver excellent results for your business very quickly. Here are some digital marketing statistics about paid advertising to keep in mind.

When it comes to marketing your business, knowing which platforms to advertise on is a skill in and of itself. These are some important social media marketing statistics to keep in mind.

Introduction

Digital Marketing Statistics: The digital marketing landscape continues to transform, driven by advancements in technology and shifts in consumer behaviors. As businesses increasingly turn to online platforms, digital marketing has become an essential tool for reaching target audiences.

The widespread adoption of mobile devices, social media, and emerging technologies, including artificial intelligence and big data analytics, drives the growth in digital advertising. As a result, marketers are focusing on personalized content, automation, and data-informed strategies to boost customer engagement and drive conversions.

This evolving environment underscores the growing significance of digital marketing, which is playing a pivotal role in shaping business strategies and transforming the dynamics of consumer-brand interactions across various sectors.

Introduction

Social Media Marketing Statistics: Social media marketing is a key part of any digital marketing plan today. With over 50% of the world’s population using social media, brands need to be active on these platforms. But it’s not just about making profiles and posting content. Effective social media marketing involves keeping up with changing algorithms and trends and understanding the behaviors of your target audience. Social media’s interactive and engaging nature helps businesses connect with their audience in ways they couldn’t before.

This opens up new opportunities for engaging with people, building the brand, and doing direct marketing. We shall shed more light on Social Media Marketing Statistics through this article.

As of August 2024, approximately ** percent of business-to-business (B2B) content marketers surveyed worldwide (but predominantly based in North America) said their organizations used social media platforms organically to distribute content during the 12 months preceding the survey. A blog on a corporate website and an email newsletter followed, respectively, mentioned by ** and ** percent of the participants. According to the same study, around ** percent of B2B marketers anticipated a rise in investments in AI-powered content optimization and creation.

Introduction

Video Marketing Statistics: Video marketing focuses on online display advertisements that usually occur before video streams. As we go forward, we will learn about video marketing statistics and crucial information regarding advertising. In today’s digital era, video marketing has rapidly become a cornerstone for brand promotion, effectively captivating audiences and driving engagement like never before.

From streaming ads to social media snippets, video content is everywhere, offering a visually compelling way for businesses to connect with potential customers. By the end, the reader will learn key insights that showcase video marketing's influential role in modern advertising.

Mobile has become the main way to access online content. Mobile devices now account for 55% of the global market share of online access with desktops coming in second place at 43%.

Search Engine Optimization is the process of optimising your website so that it ranks higher in the Google search results. SEO produces one of the highest ROIs of any marketing activity you can do. But the SEO industry is dominated by one search engine – Google. Google has the highest market share with 78.83% of all searches coming through Google. Bing has 12.23% and Yahoo just 3.07%.

During a survey carried out in 2022 among marketers from across the globe, ** percent of respondents indicated that content marketing was part of their overall marketing strategies. The share increased by ** percentage points compared to the value reported in 2019.

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This dataset provides comprehensive statistics and trends in digital marketing, covering areas such as PPC, SEO, social media, and content marketing in 2022.

This dataset provides updated marketing statistics and trends from HubSpot, covering areas like digital marketing, consumer behavior, social media, and industry benchmarks.