Content marketing is a core part of a digital marketing strategy. 62% of marketers plan to increase content marketing budgets within the next fiscal year.

Introduction

Content Marketing Statistics: Content marketing has evolved into a vital strategy for businesses seeking to engage their target audiences, enhance brand visibility, and generate leads. Recent years have witnessed notable changes in the way content is developed, shared, and consumed. Current statistics underscore the effectiveness of content marketing, with companies allocating more resources to creating relevant and impactful content that resonates with their target audiences.

Businesses prioritizing content marketing are experiencing increased web traffic, higher conversion rates, and improved customer loyalty. Furthermore, advancements in AI-powered tools, data analytics, and content creation technologies have enabled businesses to refine their strategies and optimise their return on investment. These developments underscore the increasing importance of content marketing in the digital era, solidifying its position as a vital component of contemporary marketing strategies across diverse sectors.

I have compiled a list of over 150+ digital marketing statistics to help you see how others are leveraging digital marketing for their own businesses today.

In 2022, global content marketing industry revenue was estimated at roughly ** billion U.S. dollars. The source projected that it would increase to 72 billion in 2023 and that it would continue growing over the further years to reach *** billion in 2026.

During a survey conducted in 2022, ** percent of responding marketing professionals stated that their most successfully performing type of content marketing was video. Short-form articles and success stories followed with ** percent and ** percent, respectively.

To help you get the biggest takeaways from all of these digital marketing stats, I want to share some trends in marketing that’s working for businesses right now.

People think of paid advertising as the holy grail of digital marketing. The truth is that paid ads can deliver excellent results for your business very quickly. Here are some digital marketing statistics about paid advertising to keep in mind.

During a 2024 survey among business-to-business (B2B) marketers worldwide (but predominantly based in North America), approximately ** percent reported having a documented content strategy. A year earlier, the share stood at ** percent. According to the same study, LinkedIn and Facebook ranked among the most valuable social media platforms for B2B content marketers.

Omnisend weighs in on the latest email marketing statistics, including open rates, click-through rates and more. Learn how to elevate your email marketing strategy.

Find the latest video marketing statistics, covering statistics on video content marketing, user trends and habits, B2B video marketing and more.

When Maya launched her eco-friendly skincare brand in 2018, she had no advertising budget, just a blog, a few how-to guides, and a belief in her product. Five years later, her content reaches over a million monthly readers, driving 80% of her revenue. Her story isn’t unique. In 2025, content...

When it comes to marketing your business, knowing which platforms to advertise on is a skill in and of itself. These are some important social media marketing statistics to keep in mind.

Introduction

Digital Marketing Statistics: The digital marketing landscape continues to transform, driven by advancements in technology and shifts in consumer behaviors. As businesses increasingly turn to online platforms, digital marketing has become an essential tool for reaching target audiences.

The widespread adoption of mobile devices, social media, and emerging technologies, including artificial intelligence and big data analytics, drives the growth in digital advertising. As a result, marketers are focusing on personalized content, automation, and data-informed strategies to boost customer engagement and drive conversions.

This evolving environment underscores the growing significance of digital marketing, which is playing a pivotal role in shaping business strategies and transforming the dynamics of consumer-brand interactions across various sectors.

During a survey carried out in 2022 among marketers from across the globe, ** percent stated they thought their content marketing strategy was very successful; another ** percent perceived their content marketing strategy was successful, and ** percent said it was unsuccessful.

Introduction

Email Marketing Statistics: Email marketing remains one of the most effective and impactful tools for businesses to engage with their audience, drive conversions, and build lasting customer relationships. Known for its cost-effectiveness, personalization capabilities, and direct reach to a broad audience, email remains a dominant force in the digital marketing landscape.

As the industry evolves, staying informed about the latest trends, benchmarks, and statistics is essential for maintaining a competitive edge and optimizing your marketing efforts. Email marketing statistics provide valuable insights into current industry trends, consumer behaviors, and the performance of various campaigns.

From open rates and click-through rates to the rising significance of mobile optimization, these statistics highlight what’s working in email marketing today

It’s early morning, and a coffee shop owner in Austin, Texas, glances at her smartphone, reviewing campaign metrics from a social ad she posted the night before. By lunchtime, a lead has converted, and she’s sold out of the featured item. This is digital marketing in 2025, real-time, hyper-personalized, and...

Search Engine Optimization is the process of optimising your website so that it ranks higher in the Google search results. SEO produces one of the highest ROIs of any marketing activity you can do. But the SEO industry is dominated by one search engine – Google. Google has the highest market share with 78.83% of all searches coming through Google. Bing has 12.23% and Yahoo just 3.07%.

Mobile has become the main way to access online content. Mobile devices now account for 55% of the global market share of online access with desktops coming in second place at 43%.

This dataset provides comprehensive statistics and trends in digital marketing, covering areas such as PPC, SEO, social media, and content marketing in 2022.

The content market has evolved dramatically over the past two decades, transitioning from a mere support function in marketing to a vital component of business strategy across industries. This evolution can be attributed to the growing importance of digital presence, where high-quality, engaging, and relevant conten