During a 2021 survey carried out among professionals from various industries in the United States, 11 percent of respondents stated that over 90 percent of their organization's customers expected personalized content; 13 percent of the interviewees said that less than 10 percent of their customers expected such content.

During a 2021 survey carried out among professionals from various industries in the United States, ** percent of respondents stated that more than ** percent of the content their organizations produced for their customers was personalized. In ** percent of the responding organizations, less than ** percent of the customer content was personalized.

During a survey carried out in March 2019 among U.S. internet users, it was found that ** percent of respondents commonly encountered similar product recommendations as part of a personalized content experience. The second most common type of personalized content were products related to interest, cited by ** percent of survey participants.

During a 2025 survey, ** percent of responding marketers from the United States said they believed AI-powered recommendations were the future of personalized content. Roughly *** in **** named immersive experiences (augmented reality) in that context.

In a February 2020 survey of consumers in the United States and the United Kingdom, participants were asked how important it was for them to see personalized content. According to ** percent of responding consumers, seeing personalized content such as recommendations, offers or experiences was very important to them. Further ** percent of consumers said it was somewhat important for them to see personalized content online.

During a 2021 survey carried out among U.S. consumers, ** percent of respondents stated they thought it was important, very important, or extremely important for a brand to tailor messaging to their needs before they purchased from the brand for the first time. ************** said brands should make it easy for them to navigate in-store and online.

According to the results of a study conducted among e-commerce professionals in the UK and the U.S. in *********, ** percent of respondents were already implementing user-specific content personalization, such as user personal information showing up on the e-commerce websites.

Introduction

Digital Marketing Statistics: The digital marketing landscape continues to transform, driven by advancements in technology and shifts in consumer behaviors. As businesses increasingly turn to online platforms, digital marketing has become an essential tool for reaching target audiences.

The widespread adoption of mobile devices, social media, and emerging technologies, including artificial intelligence and big data analytics, drives the growth in digital advertising. As a result, marketers are focusing on personalized content, automation, and data-informed strategies to boost customer engagement and drive conversions.

This evolving environment underscores the growing significance of digital marketing, which is playing a pivotal role in shaping business strategies and transforming the dynamics of consumer-brand interactions across various sectors.

This statistic shows data on the share of consumers who are satisfied with personalized content recommendations from selected sources worldwide as of October 2017. During the survey, ** percent of respondents stated that they were satisfied with personalized content recommendations from their streaming video services.

This statistic depicts a survey conducted in 2019 in Japan about the perception of consumers regarding the use of their personal data for personalized brand content. During the surveyed period, the majority of Japanese respondents, over ** percent, stated that they will not purchase the same brand anymore if the company would send them unpleasant personalized content.

The Personalized Video Sales Platforms market is rapidly evolving, driven by a growing demand for customized consumer experiences and innovative marketing solutions. These platforms empower businesses to create tailored video content that resonates with individual customers, effectively enhancing engagement and driv

Inbound marketing has emerged as a pivotal strategy in the contemporary digital landscape, focusing on attracting customers through valuable content and personalized experiences rather than traditional promotional tactics. By leveraging tools such as SEO, social media, and content marketing, businesses can create me

Personalization is not only a trend in business-to-consumer (B2C) e-commerce, as it is gaining relevance in business-to-business (B2B) e-commerce, too. Globally in 2022, personalized site search results were the most effective personalization method for roughly 60 percent of B2B e-commerce companies. More than 55 percent also used personalized payment or shipping options effectively. Personalized marketing, personalized product recommendations, and targeted site content were all deemed effective by almost 50 percent of respondents.

Personalization matters

Some personalization features like product recommendations or website analytics proved to be effective conversion strategies according to B2B sellers. Thanks to a tailored offering of products of services, personalization improves the customer experience, an aspect many B2B organizations prioritize. According to a global survey, roughly half of B2B e-commerce companies invested resources to improve the customer experience, the second-most mentioned factor, after attracting new customers.

The most important data

There is no effective online personalization with accurate analysis of customer data. In the B2B realm, this includes a range of specific information about customers. European professionals stated that the professional role was the most important data, with 37 percent of respondents using it for personalization scopes. Belonging to a specific segment of key accounts and the engagement history with the customer were both at 36 percent in the ranking of most used data.

What is OTT? OTT, short for "Over-the-Top," represents a modern method of media distribution that challenges traditional television formats, such as cable or satellite. This technology enables users to stream video content directly over the internet to various devices, bypassing conventional broadcasting methods. There are three primary types of OTT services: Subscription-Based Services (SVOD): These are premium platforms where users pay for access to a wide range of content. Examples include Netflix, Disney+ Hotstar, and MAX, where viewers subscribe to enjoy movies, TV shows, and documentaries. Ad-Supported Streaming (AVOD): Services like Pluto TV and Amazon Free provide free access to content, supported by advertisements. These platforms do not have premium levels and are accessible to anyone with an internet connection. Virtual Multichannel Video Programming Distributors (vMVPDs): These are companies that offer live and on-demand video content over the internet, through multiple channels. YouTube, Hulu +Live TV, and Sling TV are examples of this type, offering a range of channels and content choices similar to traditional cable TV but delivered over the internet. OTT platforms have become immensely popular due to their convenience and flexibility. They provide viewers with the freedom to watch a diverse range of shows, movies, and documentaries anytime, anywhere, without the need for satellite or cable connections. This flexibility, combined with the option of free and subscription-based content, allows users to trial different OTT apps before deciding on a subscription. Furthermore, many OTT platforms enhance user experience by offering personalized recommendations and a vast library of content, including exclusive original productions, to maintain user engagement and satisfaction. Different Types of OTT Platforms The different types of OTT platforms cater to various entertainment needs: Video Streaming Platforms: These are perhaps the most recognized OTT services. They allow users to watch a wide variety of video content, including movies, TV shows, documentaries, and other on-demand videos. Mostly available through subscription-based models, popular examples include Disney+, Hulu, and Netflix. Music Streaming Platforms: Services like Spotify and YouTube Music fall under this category. They enable users to stream music, create and listen to playlists, enjoy podcasts, and more, all online. This has significantly reduced the reliance on traditional physical mediums like CDs or cassettes. These platforms often offer personalized music experiences with custom playlists and recommendations. Live TV Streaming: This type of OTT service focuses on live content. Users can watch events as they happen in real-time, such as live news broadcasts, sports events like football games, and various live entertainment shows. This brings the immediacy and excitement of live TV to the internet. Gaming OTT Platforms: A relatively new addition to the OTT space, these platforms combine traditional entertainment content with interactive gaming experiences. Users can both watch shows and play games within the same service. An example of this innovation is Netflix, which in 2021 introduced Netflix Games, specifically catering to mobile users. The growth and diversification of OTT platforms indicate a significant shift in entertainment consumption, offering users more flexibility, variety, and personalized content across different types of media.

Revenue from the global IP geo-location market is estimated to reach US$ 2.74 billion in 2024. The market has been analyzed to climb to a value of US$ 7.23 billion by the end of 2034, expanding at a double-digit CAGR of 10.2% between 2024 and 2034.

Report Attribute	Detail
IP Geo-Location Market Size (2024E)	US$ 2.74 Billion
Forecasted Market Value (2034F)	US$ 7.23 Billion
Global Market Growth Rate (2024 to 2034)	10.2% CAGR
East Asia Market Share (2024E)	22%
North America Market Share (2024E)	38%
Software Segment Value (2024E)	US$ 1.83 Billion
Basic API Package Segment Value (2024E)	US$ 1.23 Billion
Key Companies Profiled	Akamai Technologies, Inc.; Alcatel-Lucent; VitalQIP; Apilayer GmbH (Ipstack); Azure Maps; BigDataCloud Pty Ltd.; BlueCat IPAM; BT Diamond IP; Digital Element, Inc.; El Toro; Pitney Bowes Inc.; Solarwinds IP Address Tracker.

Country-wise Insights

Attribute	United States
Market Value (2024E)	US$ 749.4 Million
Growth Rate (2024 to 2034)	9% CAGR
Projected Value (2034F)	US$ 1.77 Billion

Attribute	Japan
Market Value (2024E)	US$ 174.2 Million
Growth Rate (2024 to 2034)	11.8% CAGR
Projected Value (2034F)	US$ 531.8 Million

Category-wise Insights

Attribute	Basic API Package
Segment Value (2024E)	US$ 1.23 Billion
Growth Rate (2024 to 2034)	9.7% CAGR
Projected Value (2034F)	US$ 3.11 Billion

Attribute	Software
Segment Value (2024E)	US$ 1.83 Billion
Growth Rate (2024 to 2034)	10.7% CAGR
Projected Value (2034F)	US$ 5.06 Billion

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Here, we’ve gathered email marketing benchmarks by industry. You can see how your average email open, click-through, click-to-open, unsubscribe, and spam complaint rates compare against other companies in your industry.

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In 2024, a global survey unveiled that *************** business leaders saw personalization as an invaluable factor in their business success. Additionally, more than **************** leaders see a close connection between personalization and Generation Z, as they adapt their strategies to the needs and preferences of this generation. Data: access vs. execution Although business owners have recognized the difficulty of retrieving accurate data for personalized shopper engagement, this may only constitute half of the hurdle. According to a 2023 survey of retailers worldwide, roughly ** percent of respondents reported having full capability to leverage customer data for personalization, underscoring the challenges in implementation despite data accessibility. Growing expectations As e-commerce companies strive to deliver an increasingly personalized shopping experience, consumer attitudes toward personalization are continually evolving. Between 2020 and 2022, the percentage of buyers anticipating companies to understand and address their individual shopping needs surged. By 2023, approximately ************** of customers expected better personalization as they provided retailers with more data and as technology advanced.

This statistic depicts a survey conducted in 2019 in Japan about the effects of receiving personalized content provided by brands to consumers. During the surveyed period, almost ** percent of respondents stated that they purchased the service or product after receiving personally relevant brand content, while ** percent would recommend the product to other people.