In the year ended May 31, 2025, the global revenue of Converse (Nike's affiliate brand) amounted to about 1.7 billion U.S. dollars. The brand's annual revenue was noticeably lower when compared to the previous few fiscal years. Converse In 1908, Converse specialized as a rubber shoe company which manufactured galoshes. By 1920, the company had switched to manufacturing sneakers and renamed their canvas basketball sneaker, the "All Star". Since then the company has been a staple in the footwear sector, and as of 2025, Nike runs about 80 Converse stores in the United States. These shoes are not just made to sink jump shots anymore, as consumers from all different walks of life wear them today. Converse is owned by sports apparel manufacturer Nike Incorporated, who in the financial year of 2025, generated a global revenue of approximately 46 billion U.S. dollars. Despite Converse generating around 1.6 billion U.S. dollars in revenue that year, they continue to be one of the more popular brands of sneakers in the United States.

The global Vulcanized Shoe market is poised for robust expansion, projected to reach an estimated market size of approximately $21,500 million by 2025. This growth is underpinned by a significant Compound Annual Growth Rate (CAGR) of roughly 6.5%, indicating a dynamic and expanding consumer demand. The market's momentum is primarily propelled by a confluence of factors, including the enduring popularity of casual and lifestyle footwear, a growing emphasis on comfort and durability in shoe manufacturing, and the increasing adoption of athletic and athleisure wear across all demographics. The versatility of vulcanized shoes, suitable for a wide range of applications from daily wear to light athletic activities, further cements their market presence. Segmentation reveals a balanced demand across both male and female consumer groups, with canvas shoes representing a dominant type due to their aesthetic appeal and affordability, followed by PU leather shoes offering a more premium feel. The "Others" category likely encompasses innovative materials and designs catering to niche preferences. Geographically, the Asia Pacific region, driven by its large population and burgeoning middle class in countries like China and India, is expected to be a significant growth engine. North America and Europe, with their established fashion and athleisure markets, will continue to be major contributors. Key industry players such as NIKE, Clarks, and CONVERSE are at the forefront, investing in product innovation and strategic marketing to capture market share. Emerging trends include a focus on sustainable materials and manufacturing processes, alongside the integration of smart shoe technologies. This report provides an in-depth analysis of the global vulcanization shoe market, encompassing a study period from 2019 to 2033, with a base year of 2025 and a forecast period extending from 2025 to 2033. The historical period covers 2019-2024, offering a retrospective view of market dynamics. The market is estimated to reach a significant valuation in the millions of USD, driven by evolving consumer preferences and technological advancements in footwear manufacturing.

The global white sneaker market is experiencing robust growth, driven by enduring fashion trends, versatility, and increasing consumer spending on footwear. While precise market size data is unavailable, considering the presence of major players like Nike, Adidas, and Vans, alongside emerging brands like Veja and Greats, and the consistent popularity of white sneakers across various demographics, a reasonable estimate for the 2025 market size could be placed at $15 billion USD. This signifies a significant market presence, reflecting the enduring appeal of this classic footwear style. Assuming a conservative Compound Annual Growth Rate (CAGR) of 5% between 2025 and 2033, driven by factors like innovative designs, sustainable materials, and the expansion into new markets, the market size could reach approximately $23 billion USD by 2033. Several factors contribute to this growth trajectory. The timeless appeal of white sneakers ensures consistent demand across generations. Moreover, their versatility allows for seamless integration into diverse styles, from casual streetwear to elevated formal looks. Brand diversification, with both established and emerging brands offering innovative designs and materials (including sustainable options), fuels further market expansion. However, potential restraints include fluctuating raw material costs, the rise of competing footwear trends, and concerns regarding the environmental impact of sneaker production. Addressing these challenges through sustainable manufacturing practices and innovative design will be crucial for sustained market growth. The market segmentation encompasses various styles (high-tops, low-tops, platform sneakers), price points (budget-friendly to luxury), and distribution channels (online retailers, brick-and-mortar stores). Key players in the market are continuously innovating to cater to evolving consumer preferences, contributing to the dynamism of the white sneaker market.

In 2023, an estimated **** million people in Great Britain used Converse sports shoes and trainers, making it the companies best-selling product among Brits. Ranked second with nearly *** thousand purchases in the last 12 months was Converse sports clothing.

In the year ended May 31, 2025, Nike generated about 12.7 billion U.S. dollars' worth of footwear revenue in North America. This was a decrease compared to the previous fiscal year. All regions recorded a decrease in sales. Every year, Nike generates the bulk of its revenue through footwear sales. Nike U.S.-based Nike is the world leader in athletic footwear and apparel. The company was founded in January 1964 and is headquartered in Oregon, United States. The company, which is traded as NKE on the New York Stock Exchange (NYSE), has acquired several footwear and apparel companies over its history including Cole Haan and Converse. The Nike swoosh is seen on all of the company's attire products and is one of the most recognized logos worldwide. Global presence Overall demand trends have been favorable for Nike in most regions, for both athletic footwear and apparel. The drivers of the good results include basketball, lifestyle running, and men and women’s apparel. Nike, along with its subsidiaries, designs, develops, markets, and sells athletic footwear, apparel, equipment, accessories, and services. While Nike already has a presence in many markets, there is still significant growth potential. Rapidly growing economies like China, along with other emerging markets like India and Brazil, have the potential to drive future earnings growth. Given Nike’s focus on R&D, the company is typically at the forefront of product innovation. While products like FuelBand, a wearable technology that monitors physical activity, may not have been as successful as hoped, Nike always has its eye on the next “big thing".

This timeline depicts the number of Nike's retail stores in the United States from the fiscal years of 2009 to 2025. In 2025, Nike operated about 80 Converse stores throughout the United States. Nike Nike, which is headquartered in the United States, is the world leader in athletic footwear and apparel. The activewear and sporting equipment company employed close to 78,000 people and operated more than 1,000 retail stores worldwide as of 2024. Much of Nike's success can be attributed to the brand's worldwide marketing campaign, which uses sponsorship agreements with well-known athletes and professional sports teams to use their products for the promotion of their technology and design. The sports and fitness product market Over the years, the sporting goods industry has seen many mergers and acquisitions. Other key players in the industry include Under Armour, as well as adidas and Puma. Some of these companies are joining up with fashion designers to produce new clothing styles and widen their product lines. As a result, consumption will continue to be driven by a trend toward less formal dress in the workplace and demand from specific demographics, such as teenagers and Generation Z. Sports and fitness clothing is highly fragmented, with many brands competing, from basic discount brands to high-end fashion names. Even well-established brands have to work hard to maintain their share of the market. Consumer demands are also ever-changing: shoppers want more versatile wear with wider functionality, while also having the products be more sustainable, which means retailers continue developing new kinds and styles of sports apparel for men and women.

At a cost of ** U.S. dollars per pair, Nike had the highest median price of popular sneaker brands worldwide in 2017, *** U.S. dollars more than the next ranked brands. At the other end of the list, Vans and Converse have the lowest median price at around ** U.S. dollars. Why are Nike sneakers more expensive? Nike does offer moderately priced sneakers, but consumers are willing to pay high prices for signature models associated with high-profile athletes. Basketball icons LeBron James and Kyrie Irving are two players who have exclusive footwear collections with Nike, and these unique sneakers can command a greater price. Nike is able to agree lucrative endorsement deals with sports stars because it is the leading apparel brand worldwide, generating a global revenue of more than ** billion U.S. dollars in 2019. Nike races ahead in the U.S. An American multinational corporation with its headquarters in Oregon, Nike dominates the sports footwear market in the United States. Founded as Blue Ribbon Sports in 1964, the company changed its name to Nike at the start of the *****. Nike operates around *** retail stores in the United States, and the brand is regarded by many American consumers as their favorite sports shoe manufacturer.