Online conversion rates of e-commerce sites were the highest in the beauty & skincare sector, at ***** percent in the first quarter of 2025. Food & beverage followed, with a *** percent conversion rate. For comparison, the average conversion rate of e-commerce sites across all selected sectors stood at *** percent. How does conversion vary by region and device? The conversion rate, which indicates the proportion of visits to e-commerce websites that result in purchases, varies by country and region. For instance, since at least 2023, e-commerce sites have consistently recorded higher conversion rates among shoppers in Great Britain compared to those in the United States and other global regions. Furthermore, despite the increasing prevalence of mobile shopping worldwide, conversions remain more pronounced on larger screens such as tablets and desktops. Online shopping cart abandonment on the rise Recently, the rate at which consumers abandon their online shopping carts has been gradually rising to more than ** percent in 2025, showing a higher difficulty for e-commerce sites to convert website traffic into purchases. In 2024, food and beverage was one of the product categories with the lowest online cart abandonment rate, confirming the sector’s relatively high conversion rate. In the United States, the primary reason why customers abandoned their shopping carts is that extra costs such as shipping, tax, and service fees were too high at checkout.

During the first quarter of 2025, *** percent of visits to e-commerce websites in the UK converted to purchases. In Switzerland, online shopper conversion rates stood at *** percent. Mobile takes over e-shopping Online shopping has long since established itself as an everyday activity of online life – this holds for both desktop and mobile. As of the fourth quarter of 2024, more than three-quarters of retail site visits worldwide came from smartphones and generated about two-thirds of online shopping orders. Based on mobile retail performance growth, it is only a matter of time before mobile overtakes desktop in revenue generation.

As of December 2024, the conversion rate on e-commerce sites was highest for tablet devices, with a rate of 2.9 percent. Desktops were ranked second. The e-commerce sector had an overall conversion rate of 2.4 percent.

Key App Conversion Rate StatisticsiOS App Conversion Rate by CategoryiOS Game Conversion Rate by CategoryGoogle Play App Conversion Rate by CategoryGoogle Play Game Conversion Rate by CategoryiOS App...

Introduction

Google Ads Statistics: Google Ads, launched in 2000, has become a key player in the global digital advertising market. It provides businesses with a platform to reach their target audiences through search and display advertising. As of 2023, Google Ads has firmly established itself, contributing a substantial portion of revenue to its parent company, Alphabet.

This article will explore the latest statistics, key trends, market shares, and revenue analyses for 2023 and 2024. It will examine the recent performance of Google Ads, discuss its importance for advertisers, and consider its potential for future growth.

Introduction

Landing Page Statistics: Landing pages are dedicated web pages designed to convert visitors into leads or customers by focusing on a single, clear call to action. In 2024, the median landing page conversion rate across industries is 6.6%, with top-performing pages exceeding 20%. Email-driven traffic achieves the highest average conversion rate at 19.3%, outperforming paid search (10.9%) and paid social (12%).

Mobile devices account for 82.9% of landing page traffic, yet desktop users exhibit a higher average conversion rate of 12.1% compared to 11.2% for mobile users. Speed is crucial; a one-second delay in page load time can reduce conversions by 7%. Incorporating videos can boost conversions by 86%, and personalized landing pages can convert 202% better than generic ones.

Design elements significantly impact performance. Landing pages with five or fewer form fields convert 120% better than those with more fields. Pages with a single, clear call to action achieve a 13.5% conversion rate, compared to 11.9% for pages with multiple CTAs. Additionally, 38.6% of marketers report that videos enhance landing page conversion rates more than any other element.

Let us check out some of the Landing page statistics concerning landing page performance and the secrets of landing page success.

According to global data gathered on an e-mail marketing automation platform in 2024, automated welcome emails sent by e-commerce players had a conversion rate of nearly three percent. In comparison, for automated cart abandonment emails, the rate stood at roughly two percent.

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Dataset Description:

This dataset contains website conversion data for Bluetooth speaker sales. The dataset tracks user sessions on different landing page variants, with the primary goal of analyzing conversion rates, user behavior, and other factors influencing sales. It includes detailed user engagement metrics such as time spent, pages visited, device type, sign-in methods, and geographical information.

Use Case:

This dataset can be used for various analytical tasks including:

A/B testing and multivariate analysis to compare landing page designs.
User segmentation by demographics (age, gender, location, etc.).
Conversion rate optimization (CRO) analysis.
Predictive modeling for conversion likelihood based on session characteristics.
Revenue and payment analysis.

Conversion Rate Optimization Software Market Outlook

The global conversion rate optimization software market size was valued at approximately USD 1.23 billion in 2023 and is projected to reach USD 4.15 billion by 2032, growing at a compound annual growth rate (CAGR) of 14.7% during the forecast period. The market is experiencing significant growth due to the increasing demand for digital marketing solutions that enhance user engagement and optimize conversion rates. Businesses are increasingly adopting conversion rate optimization (CRO) software to improve website performance and drive sales, fueling the demand for these solutions. This growing trend is complemented by a rising awareness of the importance of data-driven customer engagement strategies, pushing companies to refine their approaches to digital marketing.

The growth of the conversion rate optimization software market is driven primarily by the increasing shift of businesses towards digital commerce and the need to optimize user experience to stay competitive in the digital landscape. Companies are recognizing the importance of personalized experiences and targeted marketing in capturing consumer interest and converting leads into customers. This is particularly critical as customer acquisition costs rise and businesses focus on maximizing the value of existing traffic. Furthermore, technological advancements in artificial intelligence and machine learning are enabling more sophisticated CRO tools that offer actionable insights and predictive capabilities, further enhancing their adoption across various industries.

Another significant growth factor is the surging popularity of e-commerce and the proliferation of online retail platforms. As more consumers shop online, businesses are under pressure to differentiate their offerings and streamline the user journey to increase conversion rates. CRO software provides these businesses with the tools necessary to conduct A/B testing, analyze user behavior through heatmaps, and personalize user experiences, all of which are essential for optimizing conversion rates. Additionally, the integration of CRO tools with other digital marketing platforms and customer relationship management (CRM) systems is enhancing the functionality and appeal of these solutions, contributing to wider adoption.

The growing focus on data privacy and compliance is also shaping the CRO software market. With regulations such as the General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA) in the U.S., businesses are seeking CRO solutions that offer secure data handling and privacy compliance. This trend is prompting software vendors to innovate and develop products that not only optimize conversion rates but also adhere to stringent data protection standards. As a result, companies are more likely to adopt CRO solutions that can provide comprehensive data insights while ensuring consumer data privacy, contributing to market growth.

Regionally, North America leads the conversion rate optimization software market, attributed to the early adoption of digital marketing technologies and a robust e-commerce infrastructure. The region's technological advancement and the presence of major industry players provide a conducive environment for the growth of CRO solutions. However, the Asia Pacific region is anticipated to witness the fastest growth during the forecast period, driven by the rapid digital transformation of businesses and the growing e-commerce sector in countries like China and India. The increasing internet penetration and smartphone usage in these regions are also fueling the demand for conversion optimization tools as businesses strive to capture and convert online traffic.

Component Analysis

The conversion rate optimization software market is segmented into two primary components: software and services. The software segment is further dissected into various subcategories, including tools for A/B testing, heatmaps, and personalization. The software component holds the largest market share due to the increasing demand for sophisticated tools that provide insights into user behavior and optimize conversion rates. These tools are essential for businesses seeking to enhance their digital marketing strategies and improve website performance. The software segment benefits from constant innovation, with new features and functionalities being introduced by vendors to meet evolving consumer needs and technological trends.

The services segment, on the other hand, encompasses consulting, implementation, and maintenance services that support the de

The Conversion Rate Optimization (CRO) services market exhibits strong growth potential, with a market size estimated at 1470 million and a CAGR of 6.6%. The increasing adoption of digital channels, coupled with the need to improve customer experience and drive revenue, is driving the demand for CRO services. Small and medium-sized enterprises (SMEs) and large enterprises seek to leverage CRO services to optimize their websites, landing pages, and marketing campaigns for better conversion rates. The key segments of the CRO market include application (large enterprises, SMEs) and types (UX design, data analysis, A/B testing). North America and Europe dominate the market due to the presence of a significant number of tech-savvy businesses and a mature e-commerce ecosystem. The Asia-Pacific region is poised for substantial growth in the coming years, driven by the rapid penetration of smartphones and internet connectivity. Key players in the market include SmartSites, Aimers, Black Propeller, Ignite Visibility, and Higher Visibility, among others.

Due to seasonality, e-commerce conversion rates may vary according to the time of the year. In Canada, online shopping registered a conversion rate of two percent in the third quarter of 2024. The fourth quarter of 2022 showed the highest conversion rate in the analyzed period, with 2.6 percent.

The Conversion Rate Optimization (CRO) Services market has witnessed significant growth over the past decade as businesses increasingly recognize the importance of maximizing their online presence. CRO services focus on enhancing user experience with the goal of turning visitors into customers, thereby increasing co

Key Mobile Game Conversion Rate StatisticsiOS Game Conversion Rate by CategoryGoogle Play Game Conversion Rate by CategoryiOS Game Install Rate by CategoryMobile Game Click-Through Rate by...

Introduction

Mobile Shopping Statistics:Â Mobile Shopping/commerce (m-commerce) has emerged as a dominant force in the global retail landscape, driven by the proliferation of smartphones and the increasing preference for online shopping. In 2025, global m-commerce sales are projected to reach USD 6.5 trillion, accounting for approximately 75% of all e-commerce transactions. This significant growth is supported by the widespread adoption of smartphones, with over 4.8 billion users worldwide, representing nearly 59% of the global population.

Consumer behavior has notably shifted towards mobile platforms, with 73% of online shoppers preferring mobile apps over websites for their purchases . In the United States, mobile commerce sales are expected to reach USD 900 billion in 2025, comprising nearly 50% of the nation's total e-commerce sales . The average annual spending per mobile shopper has risen to USD 2,500, reflecting increased consumer trust and reliance on mobile shopping platforms.

The integration of digital wallets has further streamlined the mobile shopping experience, with mobile wallets like Apple Pay and Google Pay facilitating 60% of digital transactions globally . Additionally, mobile push notifications have been shown to increase conversion rates by 88%, highlighting the effectiveness of personalized marketing strategies in the mobile commerce sector.

These statistics underscore the critical importance for businesses to optimize their mobile commerce strategies to meet evolving consumer expectations and capitalize on the growing m-commerce market.

Market Analysis for Conversion Rate Optimization Software The global conversion rate optimization (CRO) software market is valued at $2276 million in 2025 and is projected to grow at a CAGR of 8.5% to reach $3645 million by 2033. The market's growth is attributed to factors such as the increasing demand for personalized experiences, the rise of e-commerce, and the growing importance of data analytics. Key drivers include the need to improve website performance, enhance user engagement, and maximize revenue potential. The market is segmented by type (A/B testing software, heat maps software, landing page builders, other) and application (large enterprises, SMEs). By type, A/B testing software is expected to hold the largest market share due to its ability to evaluate different versions of a web page to determine which produces a better conversion rate. By application, large enterprises are projected to dominate the market due to their significant investments in CRO solutions to optimize their online presence. The key players in the market include Unbounce, Instapage, AB Tasty, Optimizely, Algolia, VWO, and Freshmarketer.

Between April 2023 and March 2024, the conversion rate of search advertising for automotive - repair, service, and parts reached 12.96 percent and was the highest among the presented industries. At the same time the lowest result was for furniture with a conversion rate of 2.53 percent.

According to a November 2024 study of travelers in the United Kingdom, Instagram had the highest conversion rate for travel visits or travel purchases among the selected social media platforms. Overall, 44 percent of respondents visited a destination or made a travel purchase after seeing travel-related content on Instagram. TikTok and Facebook followed in the ranking, with conversion rates of 42 and 40 percent, respectively.

CM: DEC Alternative Conversion Factor: per USD data was reported at 606.570 USD/XAF in 2023. This records a decrease from the previous number of 623.760 USD/XAF for 2022. CM: DEC Alternative Conversion Factor: per USD data is updated yearly, averaging 409.011 USD/XAF from Dec 1960 (Median) to 2023, with 64 observations. The data reached an all-time high of 732.398 USD/XAF in 2001 and a record low of 211.280 USD/XAF in 1980. CM: DEC Alternative Conversion Factor: per USD data remains active status in CEIC and is reported by World Bank. The data is categorized under Global Database’s Cameroon – Table CM.World Bank.WDI: Exchange Rates and Real Effective Exchange Rates. The DEC alternative conversion factor is the underlying annual exchange rate used for the World Bank Atlas method. As a rule, it is the official exchange rate reported in the IMF's International Financial Statistics (line rf). Exceptions arise where further refinements are made by World Bank staff. It is expressed in local currency units per U.S. dollar.;International Monetary Fund, International Financial Statistics, supplemented by World Bank staff estimates.;;In the WDI database, the DEC alternative conversion factor is used to convert data in local currency units (LCU) into U.S. dollars.

In the second quarter of 2021, the conversion rate among U.S. online shoppers was the highest out of all surveyed periods at 2.6 percent. In the same quarter of the following year, approximately 2.3 percent of visits to e-commerce websites in the North American country converted to purchases. Looking at the conversion rate by device, computers were still ahead of tablets and mobiles.

BR: DEC Alternative Conversion Factor: per USD data was reported at 4.994 USD/BRL in 2023. This records a decrease from the previous number of 5.164 USD/BRL for 2022. BR: DEC Alternative Conversion Factor: per USD data is updated yearly, averaging 0.001 USD/BRL from Dec 1960 (Median) to 2023, with 64 observations. The data reached an all-time high of 5.394 USD/BRL in 2021 and a record low of 0.000 USD/BRL in 1988. BR: DEC Alternative Conversion Factor: per USD data remains active status in CEIC and is reported by World Bank. The data is categorized under Global Database’s Brazil – Table BR.World Bank.WDI: Exchange Rates and Real Effective Exchange Rates. The DEC alternative conversion factor is the underlying annual exchange rate used for the World Bank Atlas method. As a rule, it is the official exchange rate reported in the IMF's International Financial Statistics (line rf). Exceptions arise where further refinements are made by World Bank staff. It is expressed in local currency units per U.S. dollar.;International Monetary Fund, International Financial Statistics, supplemented by World Bank staff estimates.;;In the WDI database, the DEC alternative conversion factor is used to convert data in local currency units (LCU) into U.S. dollars.