The most common reason for U.S. and Canadian cord cutters to resubscribe to pay TV services was that they could not get all the entertainment content they wanted, with about one in three respondents stating this in a late-2023 survey. A further 29 percent said that pay TV is the best way to watch main live events.

The share of U.S. households without a telco, cable, or satellite TV provider is estimated to amount to ** percent in 2024. The forecast suggests a continued increase in cord cutters by 2027.

In 2029, the revenue of the traditional TV and home video market is forecast to significantly decrease in all segments compared to the previous time point. In line with the decreasing trend, the revenue experiences their lowest value in all segments towards the end of the observations. Specifically, the segment Physical Home Video should be mentioned, as it provides the lowest value with 2.25 billion U.S. dollars.

Over 40 percent of U.S. respondents to a 2024 survey stated that they would use subscription VOD services after they have canceled their pay TV subscriptions. Meanwhile, around one in four adults that were likely to cancel their pay TV service in the next year said that they would switch to another pay TV provider.

According to a survey conducted in 2023, it has been found that ad-free streaming services were the most favored type of streaming and TV subscriptions among all age groups in the United States, except for the oldest surveyed group. For example, over half of respondents aged 18 to 34 years paid for video streaming services with no ads, while this was the case for 21 percent of people aged 55 years and older. The older the respondents were the more likely they were subscribing to pay TV services.

Malone, J. B., Nevo, A., Nolan, Z., and Williams, J. W. (2023). “Is OTT Video a Substitute for TV? Policy Insights from Cord-Cutting.” Review of Economics and Statistics, 105:6, 1615–1623.

** percent of the U.S. population was extremely likely to cancel their subscription to pay television services in the next 12 months, according to a survey conducted in March 2024. The majority of respondents who wanted to cancel their subscriptions were between 35 and 55 years. In contrast, half of individuals over 55 years said they did not plan to cancel their pay TV services in the coming year.

By the end of 2020, the number of households not paying for traditional TV services in the United States is predicted to amount to **** million. As of 2019, **** million households had cut the cord; this figure is projected to further increase in the following years and hit **** million in 2024.

In 2020, the number of Canadian households that either cut the cord with respect to their TV subscriptions or never had one amounted to 520 thousand. Between 2012 and 2020, almost three million Canadian households did not have a TV subscription with a cable, satellite, or telco provider.

TV viewership trends in Canada The number of TV viewers in Canada has remained relatively stable over the past few years. In leading Canadian TV markets such as Toronto-Hamilton or Montreal, millions of viewers tuned in to watch their favorite shows, sports events, or other entertainment highlights during the 2019/20 broadcast period, signaling the ongoing appeal of television access among Canadian audiences. As of early 2020, some 82 per 100 households subscribed to a pay TV service in Canada. While this figure is still considerably high compared to other countries, it has experienced a visible decline in recent years following the expansion of digital streaming channels.

Did video streaming kill the television star? The streaming revolution has significantly impacted TV viewing behavior and overall media consumption in Canada. Just as in many other digitally developed markets, the ever-increasing selection of over-the-top (OTT) video services and Subscription Video-on-Demand (SVoD) platforms continues to shift consumer interest away from traditional media formats and subscriptions such as (linear) television. In 2020, Canada’s number of OTT video viewers stood at 20.1 million, and according to the latest estimates, the share of SVoD households in Canada will surpass 120 percent by 2023 due to many homes subscribing to more than one platform. With more Canadians subscribing to Netflix, Disney+, or Amazon Prime Video than ever before, the cord-cutting trend is unlikely to reverse.

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Pay TV Market Size 2024-2028

The pay TV market size is forecast to increase by USD 23.6 billion at a CAGR of 2.09% between 2023 and 2028. The market is experiencing significant shifts as online streaming platforms gain popularity and consumer preferences lean towards more flexible and convenient viewing options. The sustained demand for live programming and sports remains a driving force, attracting viewers seeking real-time entertainment experiences. Cord-cutting, the trend of canceling traditional cable or satellite TV subscriptions in favor of streaming services, continues to rise. Regulations and licensing requirements remain important considerations for market players, necessitating strategic alliances and product development to remain competitive. Ease of use benefits offered by streaming services, such as on-demand access to content and the ability to watch shows and movies at any time, further contribute to the market's growth. As the industry evolves, players must adapt to these trends and challenges to maintain market share and meet the evolving needs of consumers.

What will be the Size of the Market During the Forecast Period?

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The market is witnessing significant growth, driven by advancements in broadcasting technologies, globalization of content, and the increasing disposable incomes of consumers. This trend is observed across various television platforms, including cable, satellite, and Internet Protocol Television (IPTV). Broadcasting technologies have evolved, enabling high-definition content and on-demand viewing. These advancements have led to an increase in the availability of diverse viewing options, catering to different consumer preferences. The globalization of content has further expanded the entertainment landscape, allowing consumers access to a wide range of premium content from around the world.

Similarly, subscription fees for Pay TV services have become more competitive, with bundled service packages offering a combination of exclusive sports channels, digital platforms, and free-to-air television. This strategy appeals to consumers seeking value for their investment. Digital infrastructure plays a crucial role in the market, enabling customization options and advanced technology integrations. Artificial intelligence (AI) is increasingly being used to provide content recommendations based on viewer preferences and watching history. Hybrid set-top boxes, which combine traditional cable or satellite services with IP-based content, are also gaining popularity. Premium content remains a key driver for the market.

Also, content providers are investing heavily in producing high-quality programming to attract and retain subscribers. Exclusive sports channels, in particular, continue to be a significant draw for many consumers. In conclusion, the market is characterized by continuous advancements in technology, global content availability, and competitive pricing strategies. These trends are shaping the future of television entertainment, offering consumers diverse viewing options and personalized experiences.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Application

  Residential
  Commercial


Type

  Cable TV
  Satellite TV
  IPTV


Geography

  North America

    US


  Europe

    Germany
    UK


  APAC

    China
    India


  South America



  Middle East and Africa

By Application Insights

The residential segment is estimated to witness significant growth during the forecast period. The market experienced significant growth in 2023, with the residential segment holding a substantial share. Traditional cable pay TV continues to provide a reliable and consistent signal in regions with established digital infrastructure, making it an attractive option in areas with unreliable internet connectivity. To remain competitive, pay TV providers have adapted their services, offering digital features and on-demand content.

Furthermore, the integration of streaming services and smart TV functionalities has become commonplace to enhance user experience. The advancement of technology has led to the introduction of high-definition content, such as 4K and HDR broadcasting, which has significantly improved picture quality. Bundling services with internet and phone packages has also emerged as a popular strategy to retain customers. Hybrid set-top boxes enable seamless access to both traditional pay TV and on-demand content, providing flexibility and convenience to viewers. Artificial intelligence and content recommendations further personalize the viewing experience, catering to individual preferences.

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The U.S. cable and pay TV industry has experienced significant shifts recently, with revenues declining between 2021 and 2022 to ***** billion U.S. dollars. The long-standing trend of consistent growth of traditional television stopped in 2018, as viewers are increasingly opting for on-demand streaming alternatives. Advertising remains king Advertising and program revenue continue to be the major contributors to the industry's financial health. In 2022, U.S. cable and pay TV providers generated around ** billion U.S. dollars in revenue from advertising and programming, underscoring the ongoing importance of advertising in the traditional pay TV sector, despite the rise of streaming platforms and digital video advertising. Cord-cutting driven by cost and content availability Cost remains the primary factor for terminating pay TV, with nearly ************** of respondents in a 2024 survey citing cable's expense as their main reason for canceling their service. Additionally, many viewers no longer feel the need for cable to access desired content, turning instead to streaming platforms. This shift is particularly pronounced among younger demographics - ** percent of the U.S. population aged 18 to 34 years are extremely likely to cancel their pay TV subscriptions within the next year. Meanwhile, older viewers stay more loyal to traditional cable services.

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The primary reason for cutting the cord in the United States was the cost - cable was too expensive for nearly three in four respondents to a 2024 survey. The second most common reason was that people no longer needed cable to watch what they were interested in and instead watched content on video streaming services, such as Netflix, Tubi, or FuboTV.

The global submarine cable cutter market is experiencing robust growth, driven by increasing investments in submarine cable infrastructure to support the burgeoning demand for high-speed internet and data communication globally. The market's expansion is fueled by the continuous deployment of undersea fiber optic cables, connecting continents and facilitating international data transfer. Technological advancements leading to more efficient and durable cutting tools, alongside rising government initiatives promoting robust digital infrastructure, are further contributing to market expansion. Key players such as Allspeeds, PETIG, Stanley, and others are strategically focusing on research and development to enhance cutter capabilities, incorporating features like improved precision, enhanced safety mechanisms, and remote operation capabilities. This competitive landscape encourages innovation and provides various choices for submarine cable maintenance and repair operations. The market is segmented based on cutter type, application, and geographic region, with a significant share held by regions with extensive submarine cable networks. While the market exhibits significant growth potential, certain challenges persist. High initial investment costs associated with specialized equipment and skilled labor can restrain market penetration, particularly in developing economies. Stringent regulations concerning underwater operations and environmental considerations also impose limitations on market expansion. Nonetheless, the long-term outlook for the submarine cable cutter market remains positive, driven by increasing digitalization, the growth of data centers, and a continuous rise in global internet usage. Over the forecast period (2025-2033), continued technological innovation, coupled with strategic partnerships and acquisitions within the industry, will likely further shape market dynamics. This will result in the evolution of more sophisticated, efficient, and environmentally conscious submarine cable cutters, meeting the ever-growing demands of the global telecommunications sector.

According to a survey conducted in the second quarter of 2024, around *** in **** adults in Canada and the U.S. planned to cut the cord in the next six months. This marked a decline from ** percent who stated the same the previous year.

According to a survey conducted in the United States, the majority of the cord cutters were between 35 to 49 years, with *** in **** viewers who haven't watched traditional linear TV for six months. In comparison, ***** percent of consumers aged 50 to 55 years cut the cord in the half year prior to the survey period.

The Cord Fabric Cutting Machine market has seen significant growth in recent years, driven by the rising demand for precision and efficiency in fabric processing across various sectors, including textiles, upholstery, and manufacturing. These specialized machines offer an innovative solution that enhances productivi

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The attached datasets contain cleaned and de-identified participant data from the Baby-Directed Umbilical Cord Cutting study.

The "BDRCT_ files" are data from infants in the randomised trial.

The .dta file (in Stata-supported format) contains data from the non-randomised participants used to derive the percentiles. The Stata do-files contain the modelling code for generating the heart rate and oxygen saturation percentiles.

The global large fiber optic cutting machine market is experiencing robust growth, driven by the expanding telecommunications infrastructure, increasing demand for high-speed internet, and the proliferation of 5G networks. This necessitates precise and efficient fiber optic cable cutting for optimal network performance. The market is characterized by continuous technological advancements, with manufacturers focusing on developing automated, high-precision cutting solutions that minimize fiber damage and improve overall productivity. The increasing adoption of fiber optics in various sectors, including data centers, healthcare, and industrial automation, further fuels market expansion. While the initial investment cost of these machines can be substantial, the long-term benefits of improved efficiency, reduced waste, and enhanced network reliability outweigh the initial expense, making them a crucial component in modern fiber optic infrastructure deployment. Market segmentation is primarily driven by cutting technology (e.g., fusion splicing, mechanical cleaving), machine type (automated vs. manual), and application (telecommunications, data centers, etc.). Competitive intensity is moderate, with several established players and emerging companies vying for market share. Key players are investing heavily in research and development to introduce innovative cutting technologies and improve machine precision. Growth is expected to be influenced by factors such as government initiatives promoting digital infrastructure development, fluctuations in raw material costs, and the overall economic climate. Geographic regions with substantial investments in telecommunications and data center infrastructure will likely witness significant market expansion. We anticipate a compound annual growth rate (CAGR) of approximately 15% over the forecast period (2025-2033), leading to significant market expansion.