The coronavirus pandemic has had a profound impact on the daily lives of consumers in North America and will also change how people behave on the most romantic day of the year: Valentine's Day. Approximately half of consumers celebrating this day in 2021, plan to stay home or limit their time in public due to COVID-19. Additionally, nearly *** in **** people stated they would be spending less due to financial trouble brought on by the disease.

In 2021, many common celebratory traditions for Valentine's Day had been kept to a minimum due to COVID-19 concerns. That year less than ** percent of Valentine's Day celebrators planned to go out for food and/or drinks. In 2022, over a third of survey respondents planned to celebrate the occasion by going out.