Global Marketing Research And Analysis Services market size is expected to reach $99.44 billion by 2029 at 4.2%, segmented as by type, quantitative research, qualitative research

Market researchers investigate clients' target markets' behaviour, values and opinions, providing insights that allow them to tailor their products, services and marketing. Researchers rely on high European research and development expenditure to fuel demand for market research. Increased digitalisation has opened new doors for market research providers while intensifying competition. Artificial intelligence is increasingly important in analysing, identifying and generating research insights from social media posts using a flood of data. Meanwhile, digital surveys have allowed research companies to expand their outreach, save resources and costs and often attain more accurate and comprehensive insights for clients. Over the five years through 2024, industry revenue is expected to contract at a compound annual rate of 3.6% to €27.2 billion. The COVID-19 outbreak and ensuring low business sentiment took a toll on market research budgets. A sharp contraction in business sentiment squeezed corporate profit, discouraging companies from investing in research and development activities and negatively affecting professional research providers in 2022. A greater availability of data and alternative research methods means that researchers are competing more and more with in-house research departments. In 2024, industry revenue is expected to drop by 3.1% as consumers lower their private consumption expenditure, reducing consumer research activity. Over the five years through 2029, industry revenue is forecast to climb at a compound annual rate of 2.9% to reach €31.4 billion. Over the coming years, market research companies will face higher external competition from technology specialists leveraging insights internally, constraining revenue growth. Nonetheless, researchers will benefit from increasing online advertising activity. Those incorporating advanced data analytics systems and digital market research technology will remain competitive and benefit from greater digitalisation. Smart mobile surveys will also become an invaluable tool for consumer research companies.

U.S Corporate Wellness Services Market size was valued at USD 25.88 Billion in 2023 and is projected to reach USD 36.22 Billion by 2031, growing at a CAGR of 4.73% from 2024 to 2031.

U.S Corporate Wellness Services Market Dynamics

The key market dynamics that are shaping the U.S Corporate Wellness Services Market include:

Key Market Drivers

Increasing Awareness of Employee Health: Employers are increasingly aware that healthier employees are more productive, energetic, and focused, leading to better overall performance. Healthier employees take fewer sick days, which improves overall productivity and reduces the burden on other employees. Wellness programs can lead to improved morale and job satisfaction, fostering a positive workplace environment.

Envestnet®| Yodlee®'s Retail Transaction Data (Aggregate/Row) Panels consist of de-identified, near-real time (T+1) USA credit/debit/ACH transaction level data – offering a wide view of the consumer activity ecosystem. The underlying data is sourced from end users leveraging the aggregation portion of the Envestnet®| Yodlee®'s financial technology platform.

Envestnet | Yodlee Consumer Panels (Aggregate/Row) include data relating to millions of transactions, including ticket size and merchant location. The dataset includes de-identified credit/debit card and bank transactions (such as a payroll deposit, account transfer, or mortgage payment). Our coverage offers insights into areas such as consumer, TMT, energy, REITs, internet, utilities, ecommerce, MBS, CMBS, equities, credit, commodities, FX, and corporate activity. We apply rigorous data science practices to deliver key KPIs daily that are focused, relevant, and ready to put into production.

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Investors, corporate researchers, and corporates can use our data to answer some key business questions such as: - How much are consumers spending with specific merchants/brands and how is that changing over time? - Is the share of consumer spend at a specific merchant increasing or decreasing? - How are consumers reacting to new products or services launched by merchants? - For loyal customers, how is the share of spend changing over time? - What is the company’s market share in a region for similar customers? - Is the company’s loyal user base increasing or decreasing? - Is the lifetime customer value increasing or decreasing?

Additional Use Cases: - Use spending data to analyze sales/revenue broadly (sector-wide) or granular (company-specific). Historically, our tracked consumer spend has correlated above 85% with company-reported data from thousands of firms. Users can sort and filter by many metrics and KPIs, such as sales and transaction growth rates and online or offline transactions, as well as view customer behavior within a geographic market at a state or city level. - Reveal cohort consumer behavior to decipher long-term behavioral consumer spending shifts. Measure market share, wallet share, loyalty, consumer lifetime value, retention, demographics, and more.) - Study the effects of inflation rates via such metrics as increased total spend, ticket size, and number of transactions. - Seek out alpha-generating signals or manage your business strategically with essential, aggregated transaction and spending data analytics.

Use Cases Categories (Our data provides an innumerable amount of use cases, and we look forward to working with new ones): 1. Market Research: Company Analysis, Company Valuation, Competitive Intelligence, Competitor Analysis, Competitor Analytics, Competitor Insights, Customer Data Enrichment, Customer Data Insights, Customer Data Intelligence, Demand Forecasting, Ecommerce Intelligence, Employee Pay Strategy, Employment Analytics, Job Income Analysis, Job Market Pricing, Marketing, Marketing Data Enrichment, Marketing Intelligence, Marketing Strategy, Payment History Analytics, Price Analysis, Pricing Analytics, Retail, Retail Analytics, Retail Intelligence, Retail POS Data Analysis, and Salary Benchmarking

1. Investment Research: Financial Services, Hedge Funds, Investing, Mergers & Acquisitions (M&A), Stock Picking, Venture Capital (VC)

2. Consumer Analysis: Consumer Data Enrichment, Consumer Intelligence

3. Market Data: AnalyticsB2C Data Enrichment, Bank Data Enrichment, Behavioral Analytics, Benchmarking, Customer Insights, Customer Intelligence, Data Enhancement, Data Enrichment, Data Intelligence, Data Modeling, Ecommerce Analysis, Ecommerce Data Enrichment, Economic Analysis, Financial Data Enrichment, Financial Intelligence, Local Economic Forecasting, Location-based Analytics, Market Analysis, Market Analytics, Market Intelligence, Market Potential Analysis, Market Research, Market Share Analysis, Sales, Sales Data Enrichment, Sales Enablement, Sales Insights, Sales Intelligence, Spending Analytics, Stock Market Predictions, and Trend Analysis

The forecast for the global Enterprise Architecture Tools market predicts substantial growth, with market size projected to soar to USD 1.79 Billion by 2033, a significant increase from the USD 1.19 Billion recorded in 2024. This expansion reflects an impressive compound annual growth rate (CAGR) of 4.62% anticipated between 2025 and 2033.

ENTERPRISE ARCHITECTURE TOOLS MARKET SIZE AND FORECAST 2

The India Corporate Wellness Market is expected to grow at a CAGR of 12% from 2024 to 2029 due to corporate wellness grows amid increasing health awareness.

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The US Capital Market Exchange Ecosystem is Segmented by Type of Market (Primary Market and Secondary Market), by Financial Instruments (Debt and Equity), and by Investors (Retail Investors and Institutional Investors). The report offers market size and forecasts for the US Capital Market Exchange Ecosystem in value (USD Million) for all the above segments.

Corporate Wellness Programs market size was valued at USD 540.68 Million in 2024 and is projected to reach USD 907.06 Million by 2031, growing at a CAGR of 7.37% from 2024 to 2031.Global Corporate Wellness Programs Market DriversRising Healthcare Costs: Escalating healthcare costs are a significant concern for employers. Corporate wellness programs offer a proactive approach to managing healthcare expenses by promoting preventive care, reducing the incidence of chronic diseases, and mitigating the need for costly medical interventions.Increased Awareness of Lifestyle-related Health Risks: The rise in awareness of lifestyle factors like poor nutrition, lack of physical activity, stress, and tobacco use has sparked a growing interest in preventive health measures, particularly through corporate wellness programs.Shift Toward Remote Work and Flexible Arrangements: The COVID-19 pandemic has accelerated the adoption of remote work and flexible work arrangements. As employees navigate the challenges of remote work, employers are increasingly prioritizing employee well-being and offering wellness programs to support physical and mental health in a remote work environment.

Corporate Upskilling Subscription Market Outlook

As per our latest research, the global corporate upskilling subscription market size was valued at USD 8.45 billion in 2024, and is expected to reach USD 26.10 billion by 2033, growing at a robust CAGR of 13.4% during the forecast period. This remarkable growth is primarily attributed to the increasing demand for continuous learning, digital transformation initiatives, and the critical need for workforce adaptability in the face of rapidly evolving business environments.

One of the primary growth drivers of the corporate upskilling subscription market is the accelerating pace of digital transformation across industries. As organizations worldwide embrace automation, artificial intelligence, and advanced analytics, the demand for employees proficient in technical and digital skills has surged. Enterprises are increasingly turning to subscription-based upskilling platforms as a cost-effective and scalable solution to bridge skill gaps and future-proof their workforce. The flexibility of these platforms allows companies to deliver personalized learning experiences, track progress, and align training initiatives with evolving business objectives, thereby maximizing return on investment in human capital.

Another significant factor fueling the expansion of the corporate upskilling subscription market is the growing emphasis on soft skills and leadership development. While technical expertise remains crucial, organizations have recognized the importance of competencies such as communication, critical thinking, emotional intelligence, and adaptive leadership. Subscription-based upskilling solutions now offer a comprehensive suite of courses that address both technical and soft skill requirements, making them indispensable for holistic employee development. Furthermore, the rise of remote and hybrid work models has heightened the need for digital collaboration skills, cross-functional communication, and self-management, further accelerating the adoption of upskilling subscriptions across all enterprise sizes.

Additionally, the corporate upskilling subscription market is benefitting from a favorable regulatory and compliance landscape. Increasingly stringent industry standards and government regulations mandate ongoing training in areas such as data privacy, workplace safety, and ethical conduct. Subscription-based upskilling platforms provide organizations with a streamlined approach to compliance training, delivering up-to-date content and automated tracking to ensure regulatory adherence. This not only mitigates legal and reputational risks but also fosters a culture of continuous learning and professional growth within the organization.

From a regional perspective, North America currently dominates the corporate upskilling subscription market, driven by a high concentration of multinational corporations, advanced digital infrastructure, and a strong culture of lifelong learning. However, Asia Pacific is anticipated to witness the fastest growth rate during the forecast period, propelled by rapid economic development, expanding digital ecosystems, and increasing investments in workforce development by both public and private sectors. Europe also represents a significant market share, underpinned by progressive labor policies and a focus on innovation-driven economies. Latin America and the Middle East & Africa, though comparatively nascent, are expected to present substantial opportunities as organizations in these regions prioritize digital readiness and talent development.

Subscription Type Analysis

The corporate upskilling subscription market by subscription type is segmented into individual, team, and enterprise subscriptions. Enterprise subscriptions currently account for the largest share of the market, as large organizations seek scalable and customizable learning solutions for their diverse and geographically dispersed workforces. These subscriptions offer organizations the flexibility to curate training content, monitor employee progress, and integrate learning management systems with existing HR platforms. The enterprise model also allows for seamless onboarding of new employees and ongoing skills development, which is essential in industries experiencing high turnover or rapid technological change. As organizations increasingly prioritize workforce agility, the demand for enterprise-level upskilling subscriptions is expected to maintain its upward trajectory.

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Comprehensive dataset of 504 Markets in Switzerland as of July, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.

Business Software Market is Segmented by Software Type (ERP, CRM, Business Intelligence and Analytics, and More), Deployment (Cloud, On-Premises), End-User Industry (BFSI, Healthcare and Life Sciences, Government and Public Sector, and More), Organization Size (Large Enterprises, Smes), and by Geography. The Market Forecasts are Provided in Terms of Value (USD).

The global cement market reached a value of USD 403.70 Billion in the year 2024. The market is expected to grow at a CAGR of 5.40% between 2025 and 2034 to reach USD 683.07 Billion by 2034.

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Upon thorough corporate blended learning market analysis and research, the following factors has been identified as the critical market trends during the forecast period 2020-2024:

application of eye tracking in corporate training

The corporate blended learning market report also provides several other key information including:

CAGR of the market during the forecast period 2020-2024
Detailed information on factors that will drive corporate blended learning market growth during the next five years
Precise estimation of the corporate blended learning market size and its contribution to the parent market
Accurate predictions on upcoming trends and changes in consumer behavior
The growth of the corporate blended learning market industry across North America, Europe, APAC, and South America and MEA
A thorough analysis of the market’s competitive landscape and detailed information on vendors
Comprehensive details of factors that will challenge the growth of corporate blended learning market vendors

Enterprise Video Market Outlook

According to our latest research, the global enterprise video market size in 2024 reached USD 22.1 billion, with a robust compound annual growth rate (CAGR) of 11.7% projected from 2025 to 2033. By the end of 2033, the market is forecasted to attain a value of USD 59.1 billion. The primary growth driver is the accelerated adoption of digital communication tools, particularly video-based platforms, to support remote work, enhance collaboration, and streamline corporate communications across diverse industries.

The surging demand for efficient communication and collaboration tools within organizations is a significant growth factor for the enterprise video market. With the proliferation of remote and hybrid work environments, enterprises are increasingly relying on video solutions for conducting meetings, training sessions, and knowledge sharing. Video platforms facilitate real-time communication, foster team engagement, and improve productivity by bridging geographical gaps. Furthermore, the integration of advanced technologies such as artificial intelligence, machine learning, and cloud computing has expanded the capabilities of enterprise video solutions, enabling features like automated transcription, real-time analytics, and personalized content delivery. These technological advancements are making video platforms more accessible, scalable, and cost-effective, which is further fueling market growth.

Another key driver propelling the enterprise video market is the growing emphasis on employee training and development. Organizations across sectors are investing in video-based learning modules to provide continuous education, compliance training, and skill enhancement for their workforce. Video content is proven to be more engaging and effective compared to traditional text-based materials, leading to higher retention rates and improved learning outcomes. Additionally, the ability to create, store, and distribute on-demand video content allows enterprises to standardize training procedures and ensure consistent messaging across global teams. This shift towards video-based training is particularly prominent in industries with high regulatory requirements, such as healthcare, BFSI, and manufacturing, where timely and accurate dissemination of information is critical.

The enterprise video market is also benefiting from the increasing adoption of video marketing and client engagement strategies. Companies are leveraging video content to enhance brand visibility, explain complex products or services, and connect with customers on a more personal level. Social media platforms, live streaming, and webinars have become integral components of digital marketing campaigns, enabling organizations to reach wider audiences and generate actionable insights through viewer analytics. The combination of video with interactive features, such as polls and Q&A sessions, is further enhancing customer engagement and driving conversion rates. As businesses continue to prioritize digital transformation, the role of enterprise video in marketing and client engagement is expected to expand significantly.

Regionally, North America leads the enterprise video market, accounting for the largest share due to the high adoption rate of advanced technologies, strong presence of leading vendors, and widespread implementation of remote work policies. Europe follows closely, driven by stringent data privacy regulations and the growing demand for secure video communication solutions. The Asia Pacific region is anticipated to witness the fastest growth over the forecast period, supported by rapid digitalization, increasing internet penetration, and the emergence of new business models. Meanwhile, Latin America and the Middle East & Africa are gradually embracing enterprise video solutions, with investments in digital infrastructure and rising awareness about the benefits of video communication contributing to market expansion in these regions.

Component Analysis

Comprehensive dataset of 3,288 Running stores in United States as of June, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.

Question Paper Solutions of chapter Business Marketing Research of B2B Marketing, 3rd Semester , Master of Business Administration

The Corporate Events Catering Services market is a dynamic and essential sector within the broader hospitality industry, focused on delivering customized culinary experiences for corporate gatherings, conferences, and various business events. With businesses increasingly recognizing the importance of high-quality ca