The India cosmetic market size was worth around USD 8.12 billion in 2023 and is predicted to grow to around USD 10.98 billion by 2032

The India cosmetics market size was valued at USD 14.6 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 24.3 Billion by 2033, exhibiting a CAGR of 5.9% from 2025-2033. The India cosmetics market share is rising due to the increasing disposable incomes, urbanization, growing beauty awareness, and the demand for organic products. Influence from social media, celebrity endorsements, expansion in e-commerce, and changing grooming trends among both genders are also contributing factors to the rapid growth of the market.

IMARC Group provides an analysis of the key trends in each segment of the India cosmetics market, along with forecasts at the country and regional levels from 2025-2033. The market has been categorized based on product type, category, gender, and distribution channel.

The India cosmetics market size by revenue USD 6.35 billion, according to industry data derived from a comprehensive five-year historical analysis. This growth is driven by an increasing disposable income, a rising young population, and the growing influence of social media and beauty trends. The increasing demand for premium products, along with a shift towards natural and organic products, is further fueling the growth of the cosmetics industry. Online sales have also contributed significantly to market expansion, particularly after the pandemic, which shifted consumer purchasing behavior towards digital platforms.

In 2023, the market size of the beauty and personal care industry was valued at ** billion U.S. dollars in India. The market size for this industry is likely to increase to ** billion dollars by 2028. Online personal care market In India, beauty and personal care is a competitive market with international brands competing with local ones. The market size of the online beauty and personal care industry was worth *** billion U.S. dollars. Due to the pandemic, the manufacturers in the online personal care sector are continually redefining the sector by being better equipped to deal with growing consumer expectations. In order to succeed in the personal care sector, brands need to develop strategies that cater to consumer appeal. Market segmentation The beauty and personal care market has grown significantly as a result of changing lifestyles and increased awareness. The market segment consists of hair care products, skin care products, oral care, cosmetics and makeup, beauty tools, bath, and shower products. Due to increasing adoption of herbal cosmetics and homemade products, the segment is expected to see a growth trend in the coming years. are driving growth, and the segment is expected to grow in the coming years. Local Indian brands such as MamaEarth, Khadi Essentials Plum, Kama Ayurveda, and Forest Essentials are trending because of their better suitability for Indian skin and hair types.  

As of 2017, the market size of the cosmetic industry across India had a value of approximately ** billion U.S. dollars. The market size of the cosmetic industry recorded a year-on-year growth and was forecast to reach a value of ** billion U.S. dollars in 2025.

India Cosmetics Market was valued at USD 14.78 Billion in 2024 and is expected to reach USD 21.21 Billion by 2030 with a CAGR of 6.13%.

The India Cosmetics Products Market Report is Segmented by Product Type (Facial Make-Up Products, Eye Make-Up Products, Lip Make-Up Products, and More), Category (Mass, Luxury), Nature (Conventional, Natural/Organic), Distribution Channel (Supermarkets/Hypermarkets, Pharmacies/Drug Stores, Specialty Stores, and More), and Geography (East, West, North, South). The Market Forecasts are Provided in Terms of Value (USD).

India Cosmetic Market reached USD 16.2 billion in 2024 and is estimated to reach USD 27.0 billion in 2032 and expanding at a robust CAGR of 6.6% till 2032

India Retail Cosmetics Market was valued at USD 22.14 Billion in 2024 and is expected to reach USD 28.92 Billion by 2030 with a CAGR of 4.55%.

Unlock expert insights on India Cosmetics Market, size at USD 8 billion in 2023, featuring Market Trends and Revenue growth driven by innovation.

The India Natural Cosmetic Market size is USD 0.9 billion in 2023, driven by sustainable demand, innovation-led segmentation, and consumer preference shift through 2030.

In financial year 2022, the size of the beauty and personal care market in Tier 2+ cities amounted to over ** billion U.S. dollars. On the other hand, the market size in Metro+ Tier 1 accounted for over **** billion U.S. dollars. The market size for the overall beauty and personal care industry was close to ** billion U.S. dollars in India during the same period.

The India cosmetics products market is experiencing robust growth, projected to reach a substantial value by 2033. A Compound Annual Growth Rate (CAGR) of 10.91% from 2019 to 2024 indicates significant market expansion driven by several key factors. Rising disposable incomes, increasing urbanization, and a growing young population with a high propensity for personal care and beauty products are major contributors to this growth. The market is witnessing a shift towards premium and natural/organic cosmetics, driven by a heightened awareness of skincare and ingredient quality. E-commerce penetration is also accelerating market expansion, providing convenient access to a wider range of products and brands. Strong demand for color cosmetics (particularly facial make-up), hair styling and coloring products, fuels this expansion. While the exact market size for 2025 is not provided, considering the CAGR and assuming a market size of approximately 15 billion USD in 2024 (a reasonable estimation given the market’s growth trajectory and size of similar markets), we can estimate the 2025 market size to be around 16.6 billion USD (based on a 10.91% CAGR). The market is segmented by product type (color cosmetics, hair styling and coloring products) and distribution channels (supermarkets, specialty stores, pharmacies, online retail). Key players such as L'Oréal, Estée Lauder, and Unilever, alongside burgeoning domestic brands like Sugar Cosmetics, are actively competing for market share. This competition fuels innovation and product diversification, further driving market expansion. The competitive landscape is characterized by a mix of established multinational corporations and rapidly growing domestic brands. This creates a dynamic environment with both price competition and a focus on differentiated product offerings to cater to diverse consumer preferences. While challenges such as fluctuating raw material prices and economic uncertainties exist, the overall positive growth trajectory is expected to continue, driven by the underlying factors mentioned above. The ongoing expansion of retail infrastructure, both online and offline, will further facilitate market growth. Specific regulatory changes and evolving consumer preferences related to sustainability and ethical sourcing will influence the market’s future trajectory. Understanding these dynamics is crucial for businesses aiming to capitalize on the opportunities within this dynamic and expanding market. Recent developments include: June 2023: Vellvette Lifestyle Private Limited (Sugar Cosmetics) expanded its offline stores by opening its first offline stores in Bengaluru. The company's physical store is located in Orion Mall, spread across 400 square feet., January 2023: The Maybelline New York brand launched the Fit Me Fresh Tint foundation. As per the company, the product is a 2-in-1 everyday wear makeup and a skincare fix, enriched with pigments, vitamin C, and SPF 50., March 2023: The Lakme brand of Unilever PLC launched its new CC cream product, Lakme 9 to5 CC light Mousse, in different shades in India. The shades include Beige, Frappe, bronze, and almond.. Key drivers for this market are: Inclination Toward Vegan and Cruelty-free Products, Influence of Social Media on Young Adults. Potential restraints include: Inclination Toward Vegan and Cruelty-free Products, Influence of Social Media on Young Adults. Notable trends are: Inclination Toward Vegan and Cruelty-Free Products.

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Cosmetic Products Market Size 2025-2029

The cosmetic products market size is forecast to increase by USD 126.4 billion, at a CAGR of 5.8% between 2024 and 2029. The market is driven by the rising aging population and the growing preference for organic cosmetics and cosmeceuticals. The aging population presents a significant opportunity as consumers in this demographic often prioritize skincare and personal grooming.

Major Market Trends & Insights

APAC dominated the market and contributed 35% to the growth during the forecast period.
The market is expected to grow significantly in Europe region as well over the forecast period.
Based on the Product, the Skincare products segment led the market and was valued at USD 141.80 billion of the global revenue in 2023.
Based on the Distribution Channel, the Offline segment accounted for the largest market revenue share in 2023.

Market Size & Forecast

Market Opportunities: USD 47.95 Billion
Future Opportunities: USD 126.4 Billion
CAGR (2024-2029): 5.8%
APAC: Largest market in 2023

The increasing awareness and concern for health and wellness have led to a surge in demand for organic and natural cosmetic products. However, this market landscape is not without challenges. The presence of counterfeit products poses a significant threat, as these products not only undermine brand reputation but also potentially harm consumers. Companies must invest in robust counterfeit prevention measures and maintain transparency to build consumer trust. Organic and natural cosmetics and cosmeceuticals are expected to remain key growth areas, with innovation in product development and sustainable sourcing being crucial differentiators. Companies that can effectively navigate these trends and challenges will be well-positioned to capitalize on the market's potential.

What will be the Size of the Cosmetic Products Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, with dynamic market trends shaping various sectors. Nail care, for instance, sees the ongoing development of innovative entities like nail removers, enhancing user experience through improved efficacy and gentler formulations. In the realm of hair care, hair oils and shampoos cater to diverse hair types, while fragrance profiles, essential oils, and plant extracts infuse products with desirable scents and therapeutic benefits. Online sales channels gain traction, offering consumers convenience and accessibility. Quality control measures, such as allergy testing and dermatological testing, ensure product safety and efficacy. Price points span the mass market to luxury segments, catering to diverse consumer preferences.

Makeup sponges, brushes, and various skincare offerings, including night creams, eye creams, and day creams, address the ever-evolving consumer behavior and diverse skin types. UV protection and anti-aging properties are increasingly sought-after features in skincare products. Supply chain optimization and shelf life considerations are crucial factors in the cosmetics industry, ensuring timely delivery and maintaining product integrity. Product testing and innovation continue to drive market growth, with the introduction of new entities like body wash, body lotion, and body scrub, among others. Packaging design plays a significant role in consumer appeal, with color payoff and eau de parfum offerings catering to the sensory experience.

Consumers continue to demand effective and high-quality products across various categories, driving the ongoing unfolding of market activities and evolving patterns.

How is this Cosmetic Products Industry segmented?

The cosmetic products industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Skincare products
  Haircare products
  Color cosmetics
  Fragrances and deodorants


Distribution Channel

  Offline
  Online


End-user

  Men
  Women


Category

  Conventional
  Natural/Organic
  Vegan


Price Range

  Mass/Economy
  Mid-Range
  Premium/Luxury


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Product Insights

The skincare products segment is estimated to witness significant growth during the forecast period. The segment was valued at USD 141.80 billion in 2023. It continued to the largest segment at a CAGR of 4.58%.

The cosmetics market in the US is witnessing significant growth in

In 2017, bath and shower had the highest market size in the cosmetic industry amounting to *** billion U.S. dollars. Hair care expected to surpass bath and shower in 2022, with a market size of *** billion U.S. dollars.

The India coconut oil-based cosmetics market stood at a value of 9381.63 Crore in 2024. The market is expected to grow at a CAGR of 6.80% during the forecast period of 2025-2034 to attain a value of 18113.02 Crore by 2034. Rising consumer preference for natural, chemical-free beauty solutions is boosting product demand.

Key Insights and Trends

• The South India coconut oil-based cosmetics market registered 36.6% of the revenue share in 2024 and is expected to grow at a CAGR of 6.6% over the forecast period.
• The West Indian market is expected to grow at a CAGR of 6.7% over the forecast period.
• By type, the extra virgin category is projected to grow at a CAGR of 7.0% over the forecast period.
• By application, the skin care category is expected to grow at a CAGR of 6.8% over the forecast period.

Market Size & Forecast

• Market Size in 2024: 9381.63 Crore
• Projected Market Size in 2034: 18113.02 Crore
• CAGR from 2025 to 2034: 6.80%
• Dominant Regional Market: South India

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Herbal Cosmetics Market Size 2025-2029

The herbal cosmetics market size is forecast to increase by USD 41.1 billion at a CAGR of 7.1% between 2024 and 2029.

The market is experiencing significant growth, driven by increasing consumer awareness regarding the harmful effects of synthetic chemicals in traditional cosmetic products. This shift in consumer preferences towards natural and organic alternatives has opened up new opportunities for herbal cosmetic brands. Additionally, the convenience of online shopping has further fueled market expansion, as consumers can easily access a wide range of herbal cosmetic products from anywhere. However, regulatory hurdles impact adoption, as stringent regulations governing the production and labeling of herbal cosmetics can pose challenges for market entrants. As a result, herbal moisturizers, cleansers, and serums have gained popularity in skincare routines, offering simplicity and cultural heritage appeal to a multicultural population
Furthermore, the high cost of herbal cosmetic products, often due to the use of premium, natural ingredients, can limit their affordability for some consumers. To capitalize on market opportunities and navigate these challenges effectively, companies must focus on developing cost-effective production methods, adhering to regulatory requirements, and effectively marketing the health benefits of their herbal cosmetic offerings to consumers.

What will be the Size of the Herbal Cosmetics Market during the forecast period?

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The market in the US is experiencing significant growth, driven by the increasing demand for personalized skincare solutions and luxury wellness offerings. Consumers are increasingly seeking out herbal remedies infused with bioactive compounds, such as those derived from biodynamic farming practices, for oily skin, acne treatment, and skin brightening. Conscious consumerism is also a key trend, with a focus on ethical sourcing, fair trade, and ingredient transparency. Recyclable materials and packaging sustainability are also important considerations, as consumers look for upcycled and biodegradable options. The natural cosmetics sector, which includes vegan and organic offerings, is experiencing in popularity.
Essential oils and herbal fragrances are also in demand, as are smart beauty devices and face masks. The natural beauty movement is gaining momentum, with clinical trials and traditional medicine inspiring innovation in the sector. Skin analysis and mapping technologies are being integrated into AI-powered skincare offerings, providing consumers with customized product recommendations. The market for premium cosmetics, including herbal extracts for dry skin, hair growth, and hair loss prevention, is expected to continue growing. Social media marketing and consumer awareness campaigns are playing a crucial role in driving sales, as consumers turn to digital channels for product discovery and information.

The e-commerce industry and online platforms are major retail channels for herbal beauty products, with social media and beauty blogs playing a crucial role in driving sales through influencer marketing and celebrity endorsements. Furthermore, the demand for herbal cosmetics is driven by consumers' concerns over animal cruelty and synthetic chemicals in beauty products. Ayurvedic practices and other traditional herbal remedies are also gaining traction in the market. The sustainable beauty sector, which encompasses clean beauty and wellness tourism, is also expected to see significant growth. Overall, the market is poised for continued expansion, driven by consumer preferences for natural, sustainable, and personalized offerings.

How is this Herbal Cosmetics Industry segmented?

The herbal cosmetics industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Skin care
  Hair care
  Body care


End-user

  Men
  Women


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The market encompasses various segments catering to diverse consumer preferences. Sensitive skin individuals seek products infused with herbal extracts for gentle care. Hair growth and prevention of hair loss are key concerns addressed through herbal cosmetics. Sustainability is a significant trend, with consumers favoring organic farming, bioactive compounds, and ethical sourcing. Premium cosmetics incorporating herbal ingredients offer superior performance. Trans

The revenue ranking in the beauty & personal care market is led by the United States with ****** billion U.S. dollars, while China is following with ***** billion U.S. dollars. In contrast, Egypt is at the bottom of the ranking with **** billion U.S. dollars, showing a difference of ***** billion U.S. dollars to the United States. Find other insights concerning similar markets and segments, such as a ranking by country regarding revenue in the hair care segment of the beauty & personal care market and a ranking of subsegments in Asia regarding revenue in the Beauty & Personal Care market as a whole. The Statista Market Insights cover a broad range of additional markets.

The size of the India Cosmetics Products Market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 10.91% during the forecast period. Cosmetic products are substances or mixtures intended for application on the human body to cleanse, beautify, promote attractiveness, or alter appearance without affecting the body's structure or functions. These products include a wide range of items such as skin cleansers, moisturizers, makeup (like lipstick, mascara, and foundation), perfumes, hair care products, and deodorants. They are designed for external use on various parts of the body, including the skin, hair, nails, lips, and external genital organs. The primary purpose of cosmetic products is to enhance the user's appearance and personal hygiene, contributing to their overall sense of well-being and confidence. Recent developments include: June 2023: Vellvette Lifestyle Private Limited (Sugar Cosmetics) expanded its offline stores by opening its first offline stores in Bengaluru. The company's physical store is located in Orion Mall, spread across 400 square feet., January 2023: The Maybelline New York brand launched the Fit Me Fresh Tint foundation. As per the company, the product is a 2-in-1 everyday wear makeup and a skincare fix, enriched with pigments, vitamin C, and SPF 50., March 2023: The Lakme brand of Unilever PLC launched its new CC cream product, Lakme 9 to5 CC light Mousse, in different shades in India. The shades include Beige, Frappe, bronze, and almond.. Key drivers for this market are: Inclination Toward Vegan and Cruelty-free Products, Influence of Social Media on Young Adults. Potential restraints include: Counterfeit Products. Notable trends are: Inclination Toward Vegan and Cruelty-Free Products.

The report covers Global Cosmetics Market Online Sales Statistics & Forecast and is segmented by Type (Facial Cosmetics, Eye Cosmetics, Lip Cosmetics, and Nail Cosmetics); Category (Mass and Premium); Distribution Channel (Company Website and Retail Website); and Geography (North America, Europe, Asia-Pacific, South America, and the Middle East and Africa).