In 2024, nearly 7.9 million Botulinum toxin, commonly known as Botox, injections were performed by plastic surgeons globally, making it the most popular non-invasive cosmetic treatment. Hyaluronic acid injections and hair removal rounded out the top three most sought-after minimally invasive procedures, highlighting the diverse range of options available to those seeking aesthetic enhancements. Global distribution of cosmetic procedures The United States remains at the forefront of the cosmetic procedure industry, accounting for 13 percent of all plastic surgeons worldwide in 2024. While Brazil leads in surgical procedures, the U.S. maintains its top position for total cosmetic procedures due to the high volume of nonsurgical treatments. Countries like Japan and Italy also show a preference for nonsurgical "touch-ups" over surgical treatments. Rising popularity of medical tourism Cosmetic surgery tourism has become increasingly common, with some countries becoming hotspots for foreign patients. Colombian surgeons, for instance, reported that an average of 36 percent of its cosmetic surgery patients were from abroad in 2023, primarily from the United States, Venezuela, and Ecuador. This trend extends to other regions as well, with Turkey seeing the largest share of foreign patients traveling from Germany for procedures. The willingness of individuals to travel internationally for cosmetic treatments demonstrates the varying accessibility, quality, safety, and costs of procedures across different countries.

In 2024, there were over one million reconstructive surgeries conducted by plastic surgeons in the United States. Of these, tumor removal was the most common, with 361,798 procedures, followed by hand surgery, which accounted for 208,480 procedures, for example for carpal tunnel syndrome or arthritis. The third most common procedure was breast reconstruction, with 162,579 surgeries performed, this could be done following a mastectomy (breast removal surgery) due to breast cancer. Compared to 2023, all types of reconstructive surgeries have increased

The most common surgical cosmetic procedures worldwide include liposuction, breast augmentation, and eyelid surgery. In 2024, nearly *** million breast augmentation procedures were performed. On the other hand, also among the top 10 most performed plastic surgery was breast reduction. Who has cosmetic procedures? The countries with the highest number of cosmetic procedures overall include the United States, Brazil, and Mexico. Non-surgical cosmetic procedures are most common in the U.S., while surgical procedures are most common in Brazil. In 2023, the U.S. registered nearly *** million surgical cosmetic procedures, while Brazil recorded nearly *** million. It is therefore no surprise that the U.S. and Brazil are also the countries with the highest number of plastic surgeons worldwide. Cosmetic procedures in the U.S. In the United States, among both women and men, the most common surgical procedure was liposuction, followed by breast augmentation for women and breast reduction for men.

In 2023, roughly a quarter of respondents said they have had at least one cosmetic procedure in the United States. This could be plastic surgery or minimally invasive cosmetic procedures, including cosmetic dentistry. One in ten respondents reported they have had two or more aesthetic procedures.

The United States leads the world in cosmetic procedures, with over *** million performed in 2024. This figure underscores the country's dominant position in the global aesthetic medicine market, surpassing Brazil's *** million procedures. The popularity of cosmetic enhancements in the U.S. is driven by a mix of surgical and non-surgical treatments, reflecting a growing acceptance of aesthetic interventions across demographics. Trends in procedure types and gender preferences While the U.S. tops the overall list, Brazil leads in surgical procedures, highlighting regional differences in cosmetic preferences. While liposuction was the most sought-after surgical procedure for both men and women in 2023, in 2024, eyelid surgery has emerged as the number one procedure. Women, though, still opt for more liposuction than blepharoplasty. The share of cosmetic surgery undergone by women is gradually decreasing. Men, on the other hand, are increasingly pursuing cosmetic enhancements, with their participation rising from **** percent in 2018 to **** percent in 2024. Non-invasive procedures gain traction Non-surgical treatments are a significant driver of the U.S. cosmetic market's growth. In 2024, an estimated **** million minimally invasive cosmetic procedures were performed in the U.S. Botox and other neuromodulator injections led the pack with *** million procedures, followed by HA fillers and skin resurfacing.

This statistic depicts the most common surgical cosmetic procedures in the United States from 2019 to 2023. In 2023, liposuction was the leading procedure in the U.S., followed by breast augmentation. Liposuction has been the most popular surgical cosmetic procedure for the last five years.

In a survey conducted across six Southeast Asian markets in October 2023, 47 percent of the respondents from Vietnam stated to have had cosmetic procedures done. Cosmetic procedures include treatments such as botox, dermal fillers, and laser treatment.

*********** continues to reign as the most popular surgical cosmetic procedure in the United States, with nearly *** thousand operations performed in 2023. This fat removal technique outpaced other common surgeries like ***********************************, which were the second and third, respectively, most performed plastic surgeries in the U.S. Gender Differences in Cosmetic Surgery Choices While liposuction topped the list for both genders, men and women showed distinct preferences in other procedures. For women, breast augmentation was the second most common surgery, with over ******* procedures performed. Men, on the other hand, opted for breast reduction as their second choice, with more than ****** operations. Global Trends in Cosmetic Procedures The popularity of liposuction extends beyond U.S. borders, ranking as the most performed surgical cosmetic procedure worldwide, with over *** million procedures in 2023. Breast augmentation follows closely behind on the global stage, with nearly *** million procedures. The United States and Brazil lead in the number of cosmetic procedures performed globally, with Brazil surpassing the U.S. in surgical procedures.

In 2023, of the total **** million surgical cosmetic procedures conducted in the U.S., ** percent were performed on U.S. adults aged 35 to 50 years. Of this age group, the top surgical procedure was ***********.

In 2024, the large majority of surgical cosmetic procedures worldwide were undertaken by women, with nearly 83.9 percent of surgeries. The share of men undergoing plastic surgery has increased slightly from 14.3 percent in 2023 to 16.1 percent by 2024.

Among the most common surgical cosmetic procedures in the U.S., satisfaction levels of patients are relatively high. Up to ** percent of those who received breast augmentation surgery stated they would do it again, while 88 percent of those who received a liposuction said they would have the procedure again. Cosmetic surgery in the U.S. The most common cosmetic procedures in the United States by number of procedures include liposuction, breast augmentation, tummy tuck, and breast lifts. Women are more likely to choose cosmetic surgery than men, but men do also choose to receive cosmetic surgery. The most common such procedures among men are breast reduction, liposuction, and blepharoplasty or cosmetic eyelid surgery. Cosmetic surgery worldwide Brazil overtook the United States as the country with the highest number of surgical cosmetic procedures worldwide, third in place was Mexico. In the United States, there were nearly *** million surgical procedures in 2023. The most common cosmetic procedures worldwide are liposuction, breast augmentation, eyelid surgery, and tummy tuck.

In 2024, approximately **** thousand cosmetic surgeries were carried out in the United Kingdom. This was slightly higher than 2023 figures, but lower than 2022. From 2003 to 2015 there was a steady increase in the number of cosmetic surgical procedures conducted in the UK. In 2016, Brexit and other global uncertainties may have factored into the large drop in number of surgeries.Popular types of cosmetic surgery The most popular cosmetic surgery among women in the UK in 2024 was breast augmentation with nearly ***** procedures, followed by breast reduction with approximately ***** procedures. For men, rhinoplasty was the most common surgery that year, with *** surgeries carried out. Cosmetics market in the UK In 2023, the sales value of the cosmetics market in the UK amounted to almost *** billion British pounds. This is only a slight decrease in market value compared to the highest market value in 2017, which stood at *** billion pounds. Cosmetic facial care was the leading category in the UK in skincare cosmetics, with a sales value of over *** million British pounds in 2022.

In 2024, roughly ** percent of all cosmetic surgical procedures were performed by plastic surgeons in the mountain and pacific region covering the west of the U.S. Similarly, nearly a ***** of all minimally-invasive cosmetic procedures were also conducted in these regions. Cosmetic procedures, whether invasive or not, had similar regional distributions.

While Brazil leads in surgical cosmetic procedures, the United States dominates overall due to its high number of nonsurgical treatments. Countries like Japan and Italy also show a preference for non-invasive procedures*, while in Mexico, like Brazil, surgical procedures are more popular. Gender disparities in cosmetic surgery Women continue to be the primary consumers of surgical cosmetic procedures, accounting for nearly ** percent of all surgeries worldwide in 2023. However, men's participation in plastic surgery has seen a slight increase, rising from **** percent in 2018 to **** percent in 2024. Popular cosmetic procedures among men and women in the U.S. In the United States, liposuction has become the top choice for both men and women seeking surgical cosmetic enhancement. In 2023, it was the most performed surgical procedure among women, followed by breast augmentation. Among men, liposuction overtook gynecomastia (male breast reduction) as the most common cosmetic surgery in 2023.

This statistic shows the total revenue of cosmetic procedures in the United States in 2022, by surgical and nonsurgical procedure. In 2022, all aesthetic procedures generated **** billion U.S. dollars, of which *** billion U.S. dollars generated from surgical cosmetic procedures.

In 2023, plastic surgeons across the United States performed 369,799 liposuction procedures on women, making it the most commonly conducted surgical cosmetic procedure among women in the U.S. This was followed by breast augmentation, with 247,612 surgeries.

The number of surgical and nonsurgical cosmetic procedures carried out in the United States increased significantly from 1997 to 2022. In 1997, there were *** thousand surgical procedures in the United States, while in 2022, there were over **** million. Nonsurgical procedures have considerably outrun surgical procedures. In 2022, just over *** million procedures involved toxins and fillers in the United States.

In 2024 breast augmentation was the most popular cosmetic surgery among women in the UK with ***** procedures conducted in that year. This was followed by surgical breast reduction and abdominoplasty (tummy tuck). Interestingly, blepharoplasty (eyelid surgery) is instead at ***** place if the total number of cosmetic surgeries among men and women was considered.

In 2023, seven in ten respondents were considering a cosmetic procedure in the U.S. Laser hair removal was the procedure most often considered by U.S. consumers, followed by laser/ energy-based devices for skin tightening.

In 2023, plastic surgery practices across the U.S. performed 24,728 liposuction procedures on men. Liposuction was thus the most common cosmetic surgery for American men in 2023. That year, the second most performed plastic surgery procedure among men in the U.S. was breast reductions (gynecomastia), with 21,043 surgeries registered.