The Report Covers Market Growth and Share of Cosmetic Industry in India and is Segmented by Product Type (Color Cosmetics and Hair Styling and Coloring Products) and by Distribution Channel (Hypermarkets/Supermarkets, Specialty Stores, Pharmacy and Drug Stores, Online Retail Stores, and Other Distribution Channels). The Report Offers Market Size and Values in (USD Million) During the Forecasted Years for the Above Segments.

The India cosmetic market size was worth around USD 8.12 billion in 2023 and is predicted to grow to around USD 10.98 billion by 2032

The India cosmetics market size was valued at USD 14.6 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 24.3 Billion by 2033, exhibiting a CAGR of 5.9% from 2025-2033. The India cosmetics market share is rising due to the increasing disposable incomes, urbanization, growing beauty awareness, and the demand for organic products. Influence from social media, celebrity endorsements, expansion in e-commerce, and changing grooming trends among both genders are also contributing factors to the rapid growth of the market.

IMARC Group provides an analysis of the key trends in each segment of the India cosmetics market, along with forecasts at the country and regional levels from 2025-2033. The market has been categorized based on product type, category, gender, and distribution channel.

In 2023, the market size of the beauty and personal care industry was valued at ** billion U.S. dollars in India. The market size for this industry is likely to increase to ** billion dollars by 2028. Online personal care market In India, beauty and personal care is a competitive market with international brands competing with local ones. The market size of the online beauty and personal care industry was worth *** billion U.S. dollars. Due to the pandemic, the manufacturers in the online personal care sector are continually redefining the sector by being better equipped to deal with growing consumer expectations. In order to succeed in the personal care sector, brands need to develop strategies that cater to consumer appeal. Market segmentation The beauty and personal care market has grown significantly as a result of changing lifestyles and increased awareness. The market segment consists of hair care products, skin care products, oral care, cosmetics and makeup, beauty tools, bath, and shower products. Due to increasing adoption of herbal cosmetics and homemade products, the segment is expected to see a growth trend in the coming years. are driving growth, and the segment is expected to grow in the coming years. Local Indian brands such as MamaEarth, Khadi Essentials Plum, Kama Ayurveda, and Forest Essentials are trending because of their better suitability for Indian skin and hair types.  

The India cosmetics market size by revenue USD 6.35 billion, according to industry data derived from a comprehensive five-year historical analysis. This growth is driven by an increasing disposable income, a rising young population, and the growing influence of social media and beauty trends. The increasing demand for premium products, along with a shift towards natural and organic products, is further fueling the growth of the cosmetics industry. Online sales have also contributed significantly to market expansion, particularly after the pandemic, which shifted consumer purchasing behavior towards digital platforms.

India Cosmetics Market was valued at USD 14.78 Billion in 2024 and is expected to reach USD 21.21 Billion by 2030 with a CAGR of 6.13%.

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Cosmetic Products Market Size 2025-2029

The cosmetic products market size is forecast to increase by USD 126.4 billion, at a CAGR of 5.8% between 2024 and 2029.

The market is driven by the rising aging population and the growing preference for organic cosmetics and cosmeceuticals. The aging population presents a significant opportunity as consumers in this demographic often prioritize skincare and personal grooming. Furthermore, the increasing awareness and concern for health and wellness have led to a surge in demand for organic and natural cosmetic products. However, this market landscape is not without challenges. The presence of counterfeit products poses a significant threat, as these products not only undermine brand reputation but also potentially harm consumers.
Companies must invest in robust counterfeit prevention measures and maintain transparency to build consumer trust. Organic and natural cosmetics and cosmeceuticals are expected to remain key growth areas, with innovation in product development and sustainable sourcing being crucial differentiators. Companies that can effectively navigate these trends and challenges will be well-positioned to capitalize on the market's potential.

What will be the Size of the Cosmetic Products Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, with dynamic market trends shaping various sectors. Nail care, for instance, sees the ongoing development of innovative entities like nail removers, enhancing user experience through improved efficacy and gentler formulations. In the realm of hair care, hair oils and shampoos cater to diverse hair types, while fragrance profiles, essential oils, and plant extracts infuse products with desirable scents and therapeutic benefits. Online sales channels gain traction, offering consumers convenience and accessibility. Quality control measures, such as allergy testing and dermatological testing, ensure product safety and efficacy. Price points span the mass market to luxury segments, catering to diverse consumer preferences.

Makeup sponges, brushes, and various skincare offerings, including night creams, eye creams, and day creams, address the ever-evolving consumer behavior and diverse skin types. UV protection and anti-aging properties are increasingly sought-after features in skincare products. Supply chain optimization and shelf life considerations are crucial factors in the cosmetics industry, ensuring timely delivery and maintaining product integrity. Product testing and innovation continue to drive market growth, with the introduction of new entities like body wash, body lotion, and body scrub, among others. Packaging design plays a significant role in consumer appeal, with color payoff and eau de parfum offerings catering to the sensory experience.

Consumers continue to demand effective and high-quality products across various categories, driving the ongoing unfolding of market activities and evolving patterns.

How is this Cosmetic Products Industry segmented?

The cosmetic products industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Skincare products
  Haircare products
  Color cosmetics
  Fragrances and deodorants


Distribution Channel

  Offline
  Online


End-user

  Men
  Women


Category

  Conventional
  Natural/Organic
  Vegan


Price Range

  Mass/Economy
  Mid-Range
  Premium/Luxury


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Product Insights

The skincare products segment is estimated to witness significant growth during the forecast period.

The cosmetics market in the US is witnessing significant growth in the skincare segment, driven by the increasing demand from both men and women for better skincare solutions. Products such as hair masks, UV protection lotions, and makeup removers are popular choices, catering to various age groups and skin types. Allergy testing and quality control measures ensure consumer safety and satisfaction. Retail sales dominate the distribution channels, but online sales are gaining traction. The mass market caters to a wide range of consumers, with price points varying from budget to premium. The supply chain is streamlined, ensuring timely delivery of products.

Fragrance oils and essential oils add to the sensory experience, while product testing and dermatological certification a

In financial year 2022, the size of the beauty and personal care market in Tier 2+ cities amounted to over 11 billion U.S. dollars. On the other hand, the market size in Metro+ Tier 1 accounted for over five billion U.S. dollars. The market size for the overall beauty and personal care industry was close to 17 billion U.S. dollars in India during the same period.

The size of the India Cosmetics Products Market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 10.91% during the forecast period. Cosmetic products are substances or mixtures intended for application on the human body to cleanse, beautify, promote attractiveness, or alter appearance without affecting the body's structure or functions. These products include a wide range of items such as skin cleansers, moisturizers, makeup (like lipstick, mascara, and foundation), perfumes, hair care products, and deodorants. They are designed for external use on various parts of the body, including the skin, hair, nails, lips, and external genital organs. The primary purpose of cosmetic products is to enhance the user's appearance and personal hygiene, contributing to their overall sense of well-being and confidence. Recent developments include: June 2023: Vellvette Lifestyle Private Limited (Sugar Cosmetics) expanded its offline stores by opening its first offline stores in Bengaluru. The company's physical store is located in Orion Mall, spread across 400 square feet., January 2023: The Maybelline New York brand launched the Fit Me Fresh Tint foundation. As per the company, the product is a 2-in-1 everyday wear makeup and a skincare fix, enriched with pigments, vitamin C, and SPF 50., March 2023: The Lakme brand of Unilever PLC launched its new CC cream product, Lakme 9 to5 CC light Mousse, in different shades in India. The shades include Beige, Frappe, bronze, and almond.. Key drivers for this market are: Inclination Toward Vegan and Cruelty-free Products, Influence of Social Media on Young Adults. Potential restraints include: Counterfeit Products. Notable trends are: Inclination Toward Vegan and Cruelty-Free Products.

Product Type: Color Cosmetics: Makeup products are gaining popularity, especially among younger consumers. Skin Care: Products such as moisturizers, cleansers, and sunscreens are essential to Indian consumers. Hair Care: Shampoos, conditioners, and hair treatments are widely used. Distribution Channel: E-commerce: Online retailers continue to be the preferred distribution channel, offering convenience and a vast selection. Physical Stores: Traditional retail stores such as department stores and specialty beauty stores still hold a significant share of the market. Pharmacies: Drugstores offer a range of cosmetic products, including over-the-counter skincare and hair care products. Recent developments include: September 2021: Coty Inc. and Perfect Corp. announced their cooperation agreement to integrate a range of AI and AR practices into Coty Inc.'s cosmetics brands' digital marketing toolkits., November 2021: A new talent and development program involving The Estée Lauder Companies Inc. and Florida A&M University was revealed. The program's goal was to develop the next wave of African American beauty experts working in retail travel. Their dedication to racial fairness was congruent with this modification. This allowed the company to collaborate on an exclusive internship and scholarship program with Florida A&M University.. Notable trends are: Growing promotion of beauty standards, trends, and demographic shifts through social media is driving the market growth..

In 2017, bath and shower had the highest market size in the cosmetic industry amounting to *** billion U.S. dollars. Hair care expected to surpass bath and shower in 2022, with a market size of *** billion U.S. dollars.

India Retail Cosmetics Market was valued at USD 22.14 Billion in 2024 and is expected to reach USD 28.92 Billion by 2030 with a CAGR of 4.55%.

The India Cosmetics Market offers a wide range of products, including:Skincare products: Cleansers, moisturizers, serums, sunscreensHair care products: Shampoos, conditioners, hair masks, styling productsMakeup products: Foundations, concealers, powders, blush, eyeshadows, mascaras, lipsticksFragrances: Perfumes, deodorants, body sprays, shower gels Recent developments include: June 2023: Vellvette Lifestyle Private Limited (Sugar Cosmetics) expanded its brick-and-mortar presence by inaugurating its inaugural offline outlets in Bengaluru. The company's physical store is situated in Orion Mall, covering an area of 400 square feet., March 2023: Unilever PLC's Lakme brand launched its latest CC cream offering, the Lakme 9 to5 CC Light Mousse, featuring a range of shades tailored for the Indian market. The available shades encompass Beige, Frappe, Bronze, and Almond.. Notable trends are: The growing E-commerce presence is driving the market growth.

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Herbal Cosmetics Market Size 2025-2029

The herbal cosmetics market size is forecast to increase by USD 41.1 billion at a CAGR of 7.1% between 2024 and 2029.

The market is experiencing significant growth, driven by increasing consumer awareness regarding the harmful effects of synthetic chemicals in traditional cosmetic products. This shift in consumer preferences towards natural and organic alternatives has opened up new opportunities for herbal cosmetic brands. Additionally, the convenience of online shopping has further fueled market expansion, as consumers can easily access a wide range of herbal cosmetic products from anywhere. However, regulatory hurdles impact adoption, as stringent regulations governing the production and labeling of herbal cosmetics can pose challenges for market entrants. As a result, herbal moisturizers, cleansers, and serums have gained popularity in skincare routines, offering simplicity and cultural heritage appeal to a multicultural population
Furthermore, the high cost of herbal cosmetic products, often due to the use of premium, natural ingredients, can limit their affordability for some consumers. To capitalize on market opportunities and navigate these challenges effectively, companies must focus on developing cost-effective production methods, adhering to regulatory requirements, and effectively marketing the health benefits of their herbal cosmetic offerings to consumers.

What will be the Size of the Herbal Cosmetics Market during the forecast period?

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The market in the US is experiencing significant growth, driven by the increasing demand for personalized skincare solutions and luxury wellness offerings. Consumers are increasingly seeking out herbal remedies infused with bioactive compounds, such as those derived from biodynamic farming practices, for oily skin, acne treatment, and skin brightening. Conscious consumerism is also a key trend, with a focus on ethical sourcing, fair trade, and ingredient transparency. Recyclable materials and packaging sustainability are also important considerations, as consumers look for upcycled and biodegradable options. The natural cosmetics sector, which includes vegan and organic offerings, is experiencing in popularity.
Essential oils and herbal fragrances are also in demand, as are smart beauty devices and face masks. The natural beauty movement is gaining momentum, with clinical trials and traditional medicine inspiring innovation in the sector. Skin analysis and mapping technologies are being integrated into AI-powered skincare offerings, providing consumers with customized product recommendations. The market for premium cosmetics, including herbal extracts for dry skin, hair growth, and hair loss prevention, is expected to continue growing. Social media marketing and consumer awareness campaigns are playing a crucial role in driving sales, as consumers turn to digital channels for product discovery and information.

The e-commerce industry and online platforms are major retail channels for herbal beauty products, with social media and beauty blogs playing a crucial role in driving sales through influencer marketing and celebrity endorsements. Furthermore, the demand for herbal cosmetics is driven by consumers' concerns over animal cruelty and synthetic chemicals in beauty products. Ayurvedic practices and other traditional herbal remedies are also gaining traction in the market. The sustainable beauty sector, which encompasses clean beauty and wellness tourism, is also expected to see significant growth. Overall, the market is poised for continued expansion, driven by consumer preferences for natural, sustainable, and personalized offerings.

How is this Herbal Cosmetics Industry segmented?

The herbal cosmetics industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Skin care
  Hair care
  Body care


End-user

  Men
  Women


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The market encompasses various segments catering to diverse consumer preferences. Sensitive skin individuals seek products infused with herbal extracts for gentle care. Hair growth and prevention of hair loss are key concerns addressed through herbal cosmetics. Sustainability is a significant trend, with consumers favoring organic farming, bioactive compounds, and ethical sourcing. Premium cosmetics incorporating herbal ingredients offer superior performance.

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The India cosmetics products market is experiencing robust growth, projected to reach a substantial value by 2033. A Compound Annual Growth Rate (CAGR) of 10.91% from 2019 to 2024 indicates significant market expansion driven by several key factors. Rising disposable incomes, increasing urbanization, and a growing young population with a high propensity for personal care and beauty products are major contributors to this growth. The market is witnessing a shift towards premium and natural/organic cosmetics, driven by a heightened awareness of skincare and ingredient quality. E-commerce penetration is also accelerating market expansion, providing convenient access to a wider range of products and brands. Strong demand for color cosmetics (particularly facial make-up), hair styling and coloring products, fuels this expansion. While the exact market size for 2025 is not provided, considering the CAGR and assuming a market size of approximately 15 billion USD in 2024 (a reasonable estimation given the market’s growth trajectory and size of similar markets), we can estimate the 2025 market size to be around 16.6 billion USD (based on a 10.91% CAGR). The market is segmented by product type (color cosmetics, hair styling and coloring products) and distribution channels (supermarkets, specialty stores, pharmacies, online retail). Key players such as L'Oréal, Estée Lauder, and Unilever, alongside burgeoning domestic brands like Sugar Cosmetics, are actively competing for market share. This competition fuels innovation and product diversification, further driving market expansion. The competitive landscape is characterized by a mix of established multinational corporations and rapidly growing domestic brands. This creates a dynamic environment with both price competition and a focus on differentiated product offerings to cater to diverse consumer preferences. While challenges such as fluctuating raw material prices and economic uncertainties exist, the overall positive growth trajectory is expected to continue, driven by the underlying factors mentioned above. The ongoing expansion of retail infrastructure, both online and offline, will further facilitate market growth. Specific regulatory changes and evolving consumer preferences related to sustainability and ethical sourcing will influence the market’s future trajectory. Understanding these dynamics is crucial for businesses aiming to capitalize on the opportunities within this dynamic and expanding market. Recent developments include: June 2023: Vellvette Lifestyle Private Limited (Sugar Cosmetics) expanded its offline stores by opening its first offline stores in Bengaluru. The company's physical store is located in Orion Mall, spread across 400 square feet., January 2023: The Maybelline New York brand launched the Fit Me Fresh Tint foundation. As per the company, the product is a 2-in-1 everyday wear makeup and a skincare fix, enriched with pigments, vitamin C, and SPF 50., March 2023: The Lakme brand of Unilever PLC launched its new CC cream product, Lakme 9 to5 CC light Mousse, in different shades in India. The shades include Beige, Frappe, bronze, and almond.. Key drivers for this market are: Inclination Toward Vegan and Cruelty-free Products, Influence of Social Media on Young Adults. Potential restraints include: Inclination Toward Vegan and Cruelty-free Products, Influence of Social Media on Young Adults. Notable trends are: Inclination Toward Vegan and Cruelty-Free Products.

The revenue ranking in the beauty & personal care market is led by the United States with ****** billion U.S. dollars, while China is following with ***** billion U.S. dollars. In contrast, Egypt is at the bottom of the ranking with **** billion U.S. dollars, showing a difference of ***** billion U.S. dollars to the United States. Find other insights concerning similar markets and segments, such as a ranking by country regarding revenue in the hair care segment of the beauty & personal care market and a ranking of subsegments in Asia regarding revenue in the Beauty & Personal Care market as a whole. The Statista Market Insights cover a broad range of additional markets.

Ayurvedic Cosmetic Products Market Outlook

The global Ayurvedic Cosmetic Products market size was valued at approximately $5.5 billion in 2023 and is projected to reach around $14.7 billion by 2032, exhibiting a robust CAGR of 11.2% during the forecast period. The market's remarkable growth is fueled by increasing consumer preference for natural and organic beauty products, driven by rising awareness of the adverse effects of synthetic chemicals present in conventional cosmetics. Moreover, the burgeoning wellness trend, coupled with growing disposable incomes, particularly in emerging economies, further amplifies the demand for Ayurvedic cosmetic products.

One of the primary growth factors of the Ayurvedic cosmetic products market is the escalating consumer inclination toward holistic and natural wellness solutions. As individuals become more health-conscious, there's a discernible shift towards products that promise not just aesthetic enhancement but also health benefits. Ayurvedic cosmetics, formulated with traditional herbs and devoid of synthetic additives, are perceived as safer alternatives. This consumer behavior is significantly bolstered by increasing awareness campaigns about the benefits of Ayurvedic products, often spearheaded by both governmental and non-governmental organizations.

Additionally, the proliferation of e-commerce platforms has dramatically transformed the market dynamics of Ayurvedic cosmetic products. The convenience of online shopping, coupled with the availability of a diverse range of products, has made it easier for consumers to access and purchase Ayurvedic cosmetics. This trend is particularly evident in urban areas where tech-savvy consumers prefer the digital shopping experience. The penetration of smartphones and the internet has further facilitated the growth of online sales channels, thereby broadening the market reach and consumer base for Ayurvedic cosmetics.

The endorsement and promotion of Ayurvedic cosmetics by influencers and celebrities have also played a crucial role in propelling market growth. Social media platforms have become powerful marketing tools, with influencers often sharing personal experiences and benefits of using Ayurvedic products. This has not only enhanced brand visibility but also built trust among consumers. Furthermore, the ongoing research and development activities aimed at innovating and improving product formulations have led to the introduction of new and effective Ayurvedic cosmetic products, which in turn has fueled market growth.

Regionally, the Asia Pacific continues to dominate the Ayurvedic cosmetic products market, owing to the deep-rooted tradition and widespread acceptance of Ayurveda in this region. Countries like India and China are at the forefront, with a significant portion of the population relying on traditional medicinal practices. Additionally, the presence of a large number of Ayurvedic product manufacturers in this region further accentuates its dominance. The market is also witnessing substantial growth in North America and Europe, driven by increasing consumer awareness and the rising trend of natural and organic beauty products.

Product Type Analysis

In the Ayurvedic cosmetic products market, the product type segment is broadly categorized into Skincare, Haircare, Oral Care, Makeup, and Others. Skincare products hold the largest market share, driven by the growing demand for natural skincare solutions that cater to various skin issues. Ayurvedic skincare products, formulated with ingredients like turmeric, sandalwood, and aloe vera, are gaining popularity due to their effectiveness and minimal side effects. Increasing consumer awareness about the harmful effects of chemical-based skincare products and the benefits of natural alternatives has been a significant driving factor for this segment.

Haircare products are another prominent segment, witnessing substantial growth due to the rising prevalence of hair-related issues such as dandruff, hair loss, and scalp infections. Ayurvedic haircare products, enriched with ingredients like amla, bhringraj, and neem, are highly sought after for their therapeutic properties. The growing inclination towards maintaining healthy and lustrous hair naturally has spurred the demand for Ayurvedic haircare solutions. Furthermore, the continuous innovation and introduction of new haircare products tailored to meet specific consumer needs have further propelled the growth of this segment.

The oral care segment, though smaller compared to skincare and haircare, is gradually gaining traction.

The global cosmetic products market, exhibiting a Compound Annual Growth Rate (CAGR) of 4.94% from 2019-2024, is projected to maintain robust growth throughout the forecast period (2025-2033). This growth is driven by several factors, including rising disposable incomes, particularly in emerging economies, a growing awareness of personal care and beauty, and the increasing influence of social media and celebrity endorsements on consumer purchasing decisions. Innovation within the industry, such as the development of natural and organic cosmetics, personalized skincare solutions, and technologically advanced beauty devices, further fuels market expansion. The market is highly competitive, with established players like L'Oréal, Estée Lauder, and Shiseido alongside emerging brands like Huda Beauty vying for market share. Premiumization trends, where consumers are willing to pay more for high-quality, specialized products, contribute to the market's value growth. However, economic downturns and fluctuating raw material prices pose potential restraints to growth. Segmentation within the market includes various product categories (e.g., skincare, makeup, haircare, fragrances), distribution channels (e.g., online retail, brick-and-mortar stores), and demographic groups (e.g., age, gender). The market's regional distribution is likely to reflect existing patterns, with North America and Europe maintaining significant shares due to high per capita consumption and established brand presence. However, Asia-Pacific is expected to witness significant growth, driven by expanding middle classes and increasing adoption of Western beauty standards. The competitive landscape is characterized by both mergers and acquisitions and the emergence of new, digitally native brands. Companies are investing heavily in research and development to create innovative products and enhance their supply chains to cater to the evolving demands of a discerning consumer base. Maintaining sustainable practices and ethical sourcing are also becoming increasingly important considerations for both consumers and brands. The long-term outlook for the cosmetic products market remains positive, with consistent growth expected over the next decade, driven by sustained consumer demand and ongoing innovation within the industry. Recent developments include: May 2022: Estée Lauder with Shoppers Stop opened an exclusive SS Beauty store in Mumbai. With this establishment, the two companies have strengthened their partnership in India. The SS beauty store will offer only Estée Lauder brands like MAC Cosmetics, Clinique, Bobbi Brown, Jo Malone, Estee Lauder, Smashbox, and Tom Ford., May 2022: Estée Lauder's M.A.C Cosmetics and Netflix collaborated to launch an exclusive Stranger Things makeup collection. The new products have unique shade names and limited-edition packaging inspired by the iconic Real World Hawkins High and The Upside Down., May 2022: L'Oréal's Maybelline New York unveiled its newest product, Super Stay Vinyl Ink Liquid Lip Color. The no-budge vinyl color lasts up to 16 hours. Lippy, peachy, coy, red-hot, unrivaled, cheeky, witty, capricious, wicked, and royal, are among the ten colors of Super Stay Vinyl Ink Liquid Lipcolor.. Notable trends are: Inclination Toward Organic, Vegan and Cruelty-Free Cosmetic Products​.

India beauty and wellness market key players include Affinity Beauty Salon Private Limited, Colorbar Cosmetics Private Limited, Fitness First India Private Limited, Fitness One Group India Limited, Gold Fitness Private Limited and others.