This statistic depicts the breakdown of the cosmetic market worldwide in 2024, by geographic zone. In 2024, North America made up 29 percent of the global cosmetic market. Global cosmetic market Societies throughout history have employed various forms of cosmetics and toiletries to improve appearance, scent and health. Ancient civilizations used cosmetics for various purposes such as religious rituals and class demarcation. Though used for different purposes, cosmetics have remained a historical constant from the Ancient Egyptians to modern-day society. Non-western beauty cultures are becoming more influential as new countries dominate rankings; consumers beyond North America and Europe are remaking the beauty market in their own image and likeness. As a result of this shift to new regions, beauty cultures which are quite different from the mature European and North American markets will play an even more influential role in the future. As a matter of fact, North Asia is currently one of the leading cosmetic market worldwide, with a market share of about 27 percent. The rising popularity of K-Beauty worldwide in recent years bears witness to this success and to the shift in consumers' beauty rituals and product priorities. Likewise, diversity and variety have become the norm within the global cosmetics market. Rising trends With the cosmetics industry earning record revenues, with niche sectors, such as men’s grooming and natural/organic cosmetics rapidly gaining market share, and with social media, eco-consciousness and cause-based consumerism greatly impacting product purchasing decisions, the cosmetics industry is an ever-changing behemoth that’s become integral to the global economy.
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The report covers Global Cosmetics Market Online Sales Statistics & Forecast and is segmented by Type (Facial Cosmetics, Eye Cosmetics, Lip Cosmetics, and Nail Cosmetics); Category (Mass and Premium); Distribution Channel (Company Website and Retail Website); and Geography (North America, Europe, Asia-Pacific, South America, and the Middle East and Africa).
This statistic shows the value of the cosmetics market worldwide from 2018 to 2025. In 2018, the value of the global cosmetics market was 507.8 billion U.S. dollars. The market was projected to value at about 758.4 billion U.S. dollars by 2025.
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The United States cosmetics market size was valued at USD 20.3 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 26.7 Billion by 2033, exhibiting a CAGR of 3.1% from 2025-2033. The shift towards sustainability, with consumers increasingly preferring eco-friendly and cruelty-free products. Technological advancements in personalized beauty, along with the growing influence of social media and digital platforms, are also augmenting the United States cosmetics market share and shaping consumer purchasing behaviors
Report Attribute
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Key Statistics
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---|---|
Base Year
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2024
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Forecast Years
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2025-2033
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Historical Years
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2019-2024
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Market Size in 2024
| USD 20.3 Billion |
Market Forecast in 2033
| USD 26.7 Billion |
Market Growth Rate 2025-2033 | 3.1% |
IMARC Group provides an analysis of the key trends in each segment of the United States cosmetics market, along with forecasts at the country and regional levels from 2025-2033. The market has been categorized based on product type, category, gender, and distribution channel.
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According to Cognitive Market Research, the global Cosmetics and Beauty market size is USD 268815.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 4.80% from 2024 to 2031.
North America held the major market of more than 40% of the global revenue with a market size of USD 107526.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.0% from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 80644.56 million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 61827.50 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.8% from 2024 to 2031.
Latin America market of more than 5% of the global revenue with a market size of USD 13440.76 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.2% from 2024 to 2031.
Middle East and Africa held the major market ofaround 2% of the global revenue with a market size of USD 5376.30 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.5% from 2024 to 2031.
The mass products held the highest Cosmetics and Beauty market revenue share in 2024.
Key Drivers of Cosmetics and Beauty Market
Growing Demand for Natural and Organic Products to Increase the Demand Globally
One key driver in the cosmetics and beauty market is the increasing demand for natural and organic products. Consumers are becoming more conscious about the ingredients used in their skincare and beauty products, preferring those derived from natural sources and free from harmful chemicals. This shift in consumer preferences is driven by growing awareness about the potential health risks associated with synthetic ingredients and a desire for sustainable and eco-friendly options. As a result, cosmetic companies are innovating and formulating products with plant-based ingredients, essential oils, and organic extracts to meet this demand. The rise of clean beauty trends and the focus on transparency in ingredient sourcing further accelerate the growth of natural and organic cosmetics in the market.
Influence of Social Media and Digital Marketing to Propel Market Growth
Another key driver shaping the cosmetics and beauty market is the influence of social media and digital marketing. Platforms like Instagram, YouTube, and TikTok have transformed the way consumers discover, research, and purchase beauty products. Beauty influencers and makeup artists leverage their online presence to showcase product reviews, tutorials, and makeup looks, effectively reaching a wide audience of beauty enthusiasts. This digital landscape has created a highly visual and interactive shopping experience, where consumers can explore trends, seek inspiration, and engage with brands directly. As a result, cosmetic companies invest heavily in digital marketing strategies, including influencer collaborations, sponsored content, and targeted advertising, to stay relevant and competitive in the ever-evolving beauty industry.
Restraint Factors of Cosmetics and Beauty Market
Regulatory Challenges and Compliance to Limit the Sales
One of the key restraints in the cosmetics and beauty market is the regulatory challenges and compliance requirements. Cosmetic products are subject to stringent regulations imposed by various regulatory bodies to ensure consumer safety and product efficacy. Compliance with these regulations often involves extensive testing, documentation, and approval processes, which can be time-consuming and costly for cosmetic companies. Additionally, regulatory requirements may vary across different regions and countries, adding complexity to the product development and distribution process. Non-compliance with regulatory standards can result in fines, product recalls, and damage to brand reputation. Therefore, navigating the regulatory landscape while ensuring compliance poses a significant challenge for cosmetic manufacturers and may restrain market growth, especially for smaller businesses with limited resource.
Impact of Covid-19 on the Cosmetics and Beauty Market
The Covid-19 pandemic has had a profound impact on the cosmetics and beauty market, causing disruptions across the entire industry. Lockdown measures, social distancing protocols, and temporary closures of non-essential businesses significantly impacted consumer behavior and purchasing patterns. With people spe...
Over the past years, the cosmetics market value in Great Britain has generally seen gentle fluctuations. The sector experienced a dip from 2017 to 2021, and thereafter saw a recovery trend, with a market value of approximately 9.56 billion British pounds in 2023. This is a slight decrease in market value compared to the highest market value 2017, which stood at 9.8 billion pounds. Export market for the UK’s cos metics industry According to the top ten export markets of the UK’s cosmetics industry, the 2021 leading market is the Irish Republic having an export value of 481 million British pounds. Surprisingly, the smaller EU country of Belgium is in second place, generating approximately 447 million British pounds in export value. The United States rounds out the top three and generates approximately 335 million British pounds in export for the UK. Overall, the UK’s cosmetics industry focuses most of its exports on European countries as 64.8 percent of the exports go to the EU-27 countries. Cosmetics consumption in Europe As the EU’s most populated country and economic powerhouse, Germany consumed the most personal care and cosmetics products in 2021. At 13.6 billion Euros, Germany’s cosmetics industry revenue was approximately 1.6 billion euros higher than France's, which came in second place for consumption. Italy followed in third place at 10.6 billion euros.
This statistic depicts the breakdown of the cosmetic market worldwide from 2011 to 2024, by product category. In 2024, skincare products made up around 40 percent of the global cosmetic market. Geographically, North Asia and North America dominated, accounting for over 50 percent of the cosmetics market combined. Global cosmetic market Companies operating in the global cosmetics market must compete for shelf space in retail outlets, not only with rival companies offering other well-known brands but also cheaper copycat brands offering similar unbranded products. Non-western beauty cultures are becoming more influential; consumers beyond North America and Europe are remaking the beauty market in their own image and likeness. As a result of this shift to new regions, beauty cultures which are quite different from the mature European and North American markets will play a much more influential role. Ethnic and cultural diversity shape consumers beauty rituals and product priorities. Likewise, diversity and variety have become the norm within the global cosmetics market. Leading companies As consumers become increasingly wary of potential toxicity in cosmetics, market segments offering fragrance-free products made using natural ingredients and essential oils are likely to record strong growth. Leading companies in the global cosmetics market include L'Oréal, Estée Lauder and Unilever.
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The Report Covers UK Beauty Industry Statistics and is Segmented by Product Type (Color Cosmetics and Hair Styling and Coloring Products), Category (Mass and Premium), and Distribution Channel (Hypermarkets/Supermarkets, Specialty Stores, Pharmacy and Drug Stores, Convenience Stores, Online Retail Stores, and Other Distribution Channels). The Report Offers Market Size and Forecast for the Cosmetics Products Market in Value (USD Million) for the Above Segments.
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The Report Covers China Cosmetics Products Market Share & Analysis and It is Segmented by Product Type (Color Cosmetics (Facial Make-Up, Eye Make-Up, and Lip and Nail Make-Up) and Hair Styling and Coloring Products), Category (Mass and Premium), and Distribution Channel (Supermarkets/Hypermarkets, Convenience/Grocery Stores, Specialty Stores, Pharmacies and Drug Stores, Online Retail Stores, and Other Distribution Channels). The Report Offers Market Size and Forecasts in Value (USD Million) for the Above Segments.
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The US Beauty Industry is Segmented by Product Type (Personal Care Products and Beauty and Make-Up/Cosmetics); by Category (Premium Products and Mass Products); and by Distribution Channel (Specialist Retail Stores, Supermarkets/Hypermarkets, Convenience Stores, Pharmacies/Drug Stores, Online Retail Stores, and Other Distribution Channels). The Report Offers Market Size and Values in (USD Million) During the Forecasted Years for the Above Segments.
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The global cosmetics market size reached USD 419.8 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 629.7 Billion by 2033, exhibiting a growth rate (CAGR) of 4.6% during 2025-2033. The growing emphasis on personal grooming, the introduction of advanced product variants, the escalating demand for vegan cosmetics, and the rising product availability on e-commerce platforms are some of the major factors propelling the market.
Report Attribute
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Key Statistics
|
---|---|
Base Year
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2024
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Forecast Years
| 2025-2033 |
Historical Years
|
2019-2024
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Market Size in 2024 | USD 419.8 Billion |
Market Forecast in 2033 | USD 629.7 Billion |
Market Growth Rate 2025-2033 | 4.6% |
IMARC Group provides an analysis of the key trends in each segment of the global cosmetics market report, along with forecasts at the global, regional and country levels from 2025-2033. Our report has categorized the market based on product type, category, gender and distribution channel.
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The organic cosmetics market is valued at US$ 21558.3 million in 2024. It is projected to reach US$ 35452.08 million by 2034, exhibiting a CAGR of 5.10% over the forecast period.
Attributes | Key Statistics |
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Expected Base Year Value (2024) | US$ 21558.3 million |
Anticipated Forecast Value (2034) | US$ 35452.08 billion |
Estimated Growth (2024 to 2034) | 5.10% CAGR |
Category-wise Insights
Attributes | Details |
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Product | Skin Care |
Market Share | 40.00% |
Attributes | Details |
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End-user | Women |
Market Share | 32.50 |
Country-wise Insights
Countries | CAGR |
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Japan | 10.30% |
India | 8.50% |
China | 7.50% |
Singapore | 6.40% |
Canada | 4.90% |
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Premium Cosmetics Market size was valued at USD 145.24 Billion in 2023 and is projected to reach USD 258.72 Billion by 2030, growing at a CAGR of 7.9% during the forecast period 2024-2030.
Global Premium Cosmetics Market Drivers
The market drivers for the Premium Cosmetics Market can be influenced by various factors. These may include:Boosting Your Relative Income: Growing disposable incomes encourage consumers to spend more on high-end and luxury products, such as high-end cosmetics, particularly in emerging economies. People are more likely to invest in high-end cosmetic items when their purchasing power increases.
Shifting Lifestyle and Preferences of Customers: Premium cosmetics are in high demand due to shifting consumer preferences and a move towards a more opulent lifestyle. Customers are becoming more and more prepared to spend money on premium goods with distinctive formulas, cutting-edge technologies, and premium branding.
Influencer and celebrity endorsements on social media: High-end cosmetics are promoted in large part by the influence of celebrities and the effects of social media on beauty trends. Influencer marketing, product reviews, and celebrity endorsements all help to raise consumer awareness and demand for high-end beauty goods.
The emergence of wellness and beauty consciousness: Demand for high-end cosmetics has surged as awareness of wellness, personal grooming, and beauty has grown. Customers are searching for products that offer extra benefits, such anti-aging capabilities, innovative skincare technologies, and natural or organic components.
Technological Innovation and Progress: The market for high-end cosmetics is influenced by ongoing innovation in formulations, ingredients, and packaging technologies. Products with cutting-edge innovations, scientific breakthroughs, and exceptional performance appeal to consumers.
Trends in Global Urbanisation: Growing urbanisation has changed people’s tastes for beauty and way of life, particularly in emerging nations. Urban consumers are more likely to favour high-end beauty goods, which fuels industry expansion.
E-commerce and Internet-Based Retail: The emergence of e-commerce platforms has made a wide variety of high-end cosmetics easily accessible to consumers. Online retailing gives companies access to a worldwide market while facilitating easy exploration and purchase of high-end beauty products by customers.
Trends in Personalisation and Customisation: Customised and personalised beauty products are becoming more and more in demand. High-end cosmetics companies frequently provide specialised services, like skincare routines or makeup products created to fit specific needs.
Growth of High-End Beauty Brands: The market is growing as a result of luxury and premium beauty brands entering new areas and markets. In order to bolster their global reach, brands are spending in marketing tactics, flagship locations, and joint ventures.
Growing Market for Men’s Grooming: The market for high-end cosmetics has grown due to the growing interest and acceptability of male grooming products. Men’s specific skincare, grooming, and cosmetic products are becoming more and more well-liked.
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Cosmetics Market size was valued at USD 312.43 Billion in 2024 and is projected to reach USD 451.63 Billion by 2031, growing at a CAGR of 5.20% from 2024 to 2031.
Global Cosmetics Market Drivers
Increasing Consumer Awareness: As people become more aware of the benefits of cosmetics, market demand rises. Social media, beauty gurus, and celebrities all play an important part in informing consumers about new goods and trends, making cosmetics more appealing.
Rising Disposable Income: Higher disposable incomes, particularly in emerging nations, allow customers to spend more on high-end cosmetic items. This increase in purchasing capacity broadens the market for both premium and mass-market cosmetics.
Innovations and Product Development: Consumers are drawn to product compositions, packaging, and sustainability that are always evolving. The creation of new, effective, and environmentally friendly products appeals to a wide range of consumers, driving market expansion.
Expanding E-Commerce Platforms: The advent of e-commerce and online retail channels has increased global access to cosmetics. Online shopping provides convenience, a greater product selection, and competitive price, all of which help to drive market growth.
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According to Cognitive Market Research, The Global Luxury Cosmetics market size is USD 50.5 billion in 2023 and will expand at a compound annual growth rate (CAGR) of 5.80% from 2023 to 2030.
The demand for Luxury Cosmetics products is rising due to the increased desire for high-quality and premium-based beauty and personal care goods are the primary drivers of such product demand.
Demand for females remains higher in the Luxury Cosmetics product market.
The skincare category held the highest Luxury Cosmetics product market revenue share in 2023.
North American Luxury Cosmetics will continue to lead, whereas the European Luxury Cosmetics product market will experience the most substantial growth until 2030.
Consumer Demand for Premium Products to Provide Viable Market Output
Premium items evoke feelings of exclusivity and prestige. Luxury cosmetics are one example of a product that attracts customers by exuding grandeur and refinement. People who purchase and use high-end cosmetics may feel pampered and distinguished, boosting their self-esteem and social standing. Premium items usually tout their superior performance and quality. This translates into luxury cosmetics formulations strengthened with premium ingredients and cutting-edge technology. Customers want these things because they expect better results, such as smoother skin, longer-lasting cosmetics, or more radiant appearances. The premium market caters to specific consumer pleasure and self-care desires.
Rising Disposable Income to Propel Market Growth
Rising disposable income is a critical issue that has a significant impact on many businesses, including the luxury cosmetics market. This driver is based on the basic idea that as individuals' and households' disposable income, or money available for spending after taxes and essential expenses, increases, they are more likely to allocate a portion of it to discretionary and premium purchases, such as upscale cosmetics. With increased disposable income, customers usually desire to improve their overall quality of life and well-being, including spending on self-care and cosmetics. Luxury cosmetics, which are noted for their superior quality and unique appeal, are appealing to people with higher incomes.
Growth of Social Media is driving the birth of Fashion Influencers which in turn is boosting market demand
Market Dynamics of the Luxury Cosmetics
Changing Product Preference to Restrict Market Growth
Consumer tastes are drastically limiting the market for premium cosmetics. Consumer desires and expectations shift in tandem with societal standards and notions of beauty. One essential component is the increased emphasis on sustainable and clean beauty. Consumers are paying more attention to the contents of their skincare and cosmetic products, preferring formulas that are cruelty-free and free of potentially harmful compounds. As a result of this shift in consumer desire, niche, clean beauty brands that offer alternatives to traditional luxury cosmetics have increased in popularity. Furthermore, the trend toward simplicity and minimalism in cosmetic regimes has gained traction. Many consumers today place a high value on things that serve several roles and have visible benefits, making them less likely to spend money on a wide range of luxury cosmetics.
Impact of COVID–19 on the Luxury Cosmetics Product Market
COVID-19 has a significant impact on the market for Luxury Cosmetics Products. Demand fell sharply in the early stages of the epidemic as people cut back on non-essential purchases and retail stores closed. Travel restrictions also impacted duty-free sales, an important avenue for luxury cosmetics. As the epidemic progressed, however, there was a noticeable shift toward e-commerce and online beauty buying, with customers seeking self-care and indulgence. Luxury brands responded by improving their web presence and providing virtual consultations. As people spent more time at home, the industry witnessed a growing emphasis on skincare and wellness items. Overall, the Luxury Cosmetics Product industry showed resiliency, with online sales emphasizing self-care, driving recovery and future growth. Introduction of The Luxury Cosmetics Market
People use cosmetics to adorn and make themselves appear appealing and confident. These goods are available in various forms, including creams, lotions, gels, oils, sp...
Success.ai’s Beauty & Cosmetics Data for Cosmetics, Beauty & Wellness Professionals Worldwide delivers a powerful dataset tailored to connect businesses with key stakeholders in the global beauty and wellness industries. Covering professionals such as product developers, brand managers, wellness coaches, and salon owners, this dataset provides verified work emails, phone numbers, and actionable professional insights.
With access to over 700 million verified global profiles and detailed insights from 170 million professional datasets, Success.ai ensures your outreach, marketing, and strategic initiatives are powered by accurate, continuously updated, and AI-validated data. Supported by our Best Price Guarantee, this solution is ideal for businesses aiming to lead in the competitive beauty and wellness market.
Why Choose Success.ai’s Beauty & Cosmetics Data?
Verified Contact Data for Effective Outreach
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Ethical and Compliant
Data Highlights:
Key Features of the Dataset:
Comprehensive Professional Profiles
Advanced Filters for Precision Targeting
Global Trend Insights and Market Data
AI-Driven Enrichment
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Marketing and Brand Outreach
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In recent years, beauty product manufacturers have faced significant losses due to unfavorable economic conditions, including high inflation and increasing economic uncertainty. Many cosmetics and beauty products are considered discretionary, causing sales to weaken when disposable income drops. Heightened inflationary pressures in recent years pushed consumers to postpone purchases to downgrade to more affordable products, contributing to revenue losses between 2020 and 2022. Although domestic manufacturers have begun to recover, recent gains are largely driven by higher selling prices despite the smaller basket sizes. Since 2020, revenue has weakened by an estimated CAGR of 1.2% to reach $45.3 billion in 2025, including a 2.4% gain that year alone. During such times, consumers tend to opt for more affordable options, leading to a surge in imports to meet domestic demand. Imported beauty products have gained a larger share of the domestic market, especially those from countries like France, Italy and South Korea, which are perceived to offer higher quality. The growing demand for innovative, inclusive, sustainable and technical products—especially anti-aging and luxury items—creates growth opportunities for domestic manufacturers. Also, companies like Glossier, which leverages social media marketing and the heightened demand for US-made products, have successfully reached international consumers, driving an increase in exports. The ongoing economic recovery is expected to benefit domestic beauty product manufacturers. As consumer confidence and disposable income climb, spending on discretionary items like beauty products will likely increase, supporting manufacturers' performance. The anticipated decline in the world price of zinc, a key material for manufacturers, due to resolved international conflicts, will boost producers' profit. Similarly, the expected depreciation of the US dollar will enhance the performance of domestic producers both domestically and internationally. These factors are set to cause revenue to accelerate at an annualized 2.5% to $51.3 billion through the end of 2025.
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The Report Covers Global Cosmetic Products Market Manufacturers & Industry Share and It is Segmented by Product Type (Facial Make-Up Products, Eye Make-Up Products, Lip Make-Up Products, and Nail Make-Up Products); by Category (Mass and Premium); by Distribution Channel (Hypermarkets/Supermarkets, Specialty Stores, Pharmacies and Drug Stores, Online Retail Stores, and Other Distribution Channels); and by Geography (North America, Europe, Asia-Pacific, South America, and the Middle East and Africa). The Report Offers Market Size and Values in (USD Million) During the Forecasted Years for the Above Segments.
This statistic shows the annual growth rate of the global cosmetics market from 2004 to 2024. In 2024, the global cosmetics market grew by an estimated 4.5 percent compared to the previous year. Global cosmetics market Since the early twentieth century, the production of cosmetics has been controlled by a handful of multi-national corporations. The global cosmetics industry is broken down into six main categories; skin care being the largest one out of them all, accounting for about 40 percent of the global market in 2024. In recent years, consumers have been spending higher levels of disposable income on cosmetics than they had in the past. Unfortunately, the global financial crisis has put a damper on the market and during those years, more affordably priced merchandise and do it yourself at home products were key in the beauty market. However, in recent years as Generation Y and Generation Z have really entered the job market, they have become a big driver of the cosmetics market; especially in the United States. The United States is one of the biggest cosmetic markets in the world, with an estimated total revenue of about 101 billion U.S. dollars as of 2024. Outlook: the future for beauty companies In the coming years, global cosmetic companies will continue to focus their efforts on product innovation, as well as brand values and responsibilities, in order to attract new consumers and keep existing consumers loyal to specific brands.
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The waterless cosmetics market size is estimated to be valued at US$ 9700 million in 2023 and is expected to surpass US$ 33000 million by 2033. The adoption of waterless cosmetics is likely to advance at a CAGR of 13% during the forecast period.
Attribute | Details |
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Estimated Market Size (2023) | US$ 9700 million |
Projected Market Size (2033) | US$ 33000 million |
CAGR through (2023 to 2033) | 13% |
Beyond the Numbers: A Look at Future Projections and Potential Growth for Waterless Cosmetics
Period | Market Size (in US$ million) |
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2018 | 6700 |
2022 | 9300 |
2023 | 9700 |
2033 | 33000 |
Report Scope
Report Attribute | Details |
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Market Value in 2023 | US$ 9700 Million |
Market Value in 2033 | US$ 33000 Million |
Growth Rate | CAGR of 13% from 2023 to 2033 |
Base Year for Estimation | 2022 |
Historical Data | 2018 to 2022 |
Forecast Period | 2023 to 2033 |
Quantitative Units | Revenue in US Billion and CAGR from 2023 to 2033 |
Report Coverage | Revenue Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis |
Segments Covered |
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Regions Covered |
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Key Countries Profiled |
|
Key Companies Profiled |
|
Customization | Available Upon Request |
This statistic depicts the breakdown of the cosmetic market worldwide in 2024, by geographic zone. In 2024, North America made up 29 percent of the global cosmetic market. Global cosmetic market Societies throughout history have employed various forms of cosmetics and toiletries to improve appearance, scent and health. Ancient civilizations used cosmetics for various purposes such as religious rituals and class demarcation. Though used for different purposes, cosmetics have remained a historical constant from the Ancient Egyptians to modern-day society. Non-western beauty cultures are becoming more influential as new countries dominate rankings; consumers beyond North America and Europe are remaking the beauty market in their own image and likeness. As a result of this shift to new regions, beauty cultures which are quite different from the mature European and North American markets will play an even more influential role in the future. As a matter of fact, North Asia is currently one of the leading cosmetic market worldwide, with a market share of about 27 percent. The rising popularity of K-Beauty worldwide in recent years bears witness to this success and to the shift in consumers' beauty rituals and product priorities. Likewise, diversity and variety have become the norm within the global cosmetics market. Rising trends With the cosmetics industry earning record revenues, with niche sectors, such as men’s grooming and natural/organic cosmetics rapidly gaining market share, and with social media, eco-consciousness and cause-based consumerism greatly impacting product purchasing decisions, the cosmetics industry is an ever-changing behemoth that’s become integral to the global economy.