Graph and download economic data for Consumer Price Index for All Urban Consumers: Fruits and Vegetables in U.S. City Average (CUSR0000SAF113) from Jan 1947 to Aug 2025 about fruits, vegetables, urban, consumer, CPI, inflation, price index, indexes, price, and USA.

Between 2021 and 2022, the prices for fresh fruit in the United States increased by about *** percent. In comparison, however, the fresh vegetable prices have increased by over *** percent during that time.

How much do fruits and vegetables cost? ERS estimated average prices for 153 commonly consumed fresh and processed fruits and vegetables.

Between the years of 2016 and 2024, the consumer price index of fresh fruits and vegetables in Canada marginally increased. In 2016, the annual consumer price index of fresh vegetable was ***. The price index jumped to ***** in 2024.

As of December 2024 in the UK, the price of one kilogram of carrots had increased by ** percent compared to December 2022. Onions had decreased in price by two percent since December 2023, yet prices remained elevated by 24 percent when compared to 2022.

Graph and download economic data for Producer Price Index by Commodity: Farm Products: Fruits and Melons, Fresh/Dry Vegetables and Nuts (WPU011) from Jan 1926 to Aug 2025 about nuts, vegetables, agriculture, commodities, PPI, inflation, price index, indexes, price, and USA.

Fresh Fruits and Vegetables Market Outlook

The global fresh fruits and vegetables market size was valued at USD 2.03 trillion in 2023 and is expected to reach USD 3.21 trillion by 2032, growing at a compound annual growth rate (CAGR) of 5.3% during the forecast period. The market is witnessing significant growth due to increasing health awareness, rising disposable incomes, and a shift towards organic and healthier eating habits. The demand for fresh fruits and vegetables is further amplified by the growing trend of plant-based diets and the rising popularity of farm-to-table dining experiences.

One of the primary growth factors in the fresh fruits and vegetables market is the increasing consumer awareness about the health benefits associated with the consumption of fresh produce. People are becoming more conscious of their dietary choices, preferring foods that contribute to overall well-being. This shift in consumer preference is driving the demand for fresh fruits and vegetables, which are rich in essential nutrients, vitamins, and minerals. Moreover, there is a growing inclination towards organic produce as consumers seek pesticide-free and non-GMO options, further propelling market growth.

The rise in disposable incomes, especially in emerging economies, is another significant factor contributing to the growth of the fresh fruits and vegetables market. As the middle class expands and urbanization continues, consumers are willing to spend more on high-quality and premium food products. This trend is evident in the increasing sales of organic and exotic fruits and vegetables. Additionally, the expansion of modern retail formats, such as supermarkets and hypermarkets, has made fresh produce more accessible to a larger population, thereby boosting market growth.

Technological advancements in agriculture and supply chain management are also playing a crucial role in the market's growth. Improved farming techniques, better irrigation systems, and the use of advanced fertilizers and pesticides have resulted in higher yields and better-quality produce. Furthermore, innovations in cold chain logistics and storage technologies have extended the shelf life of fresh fruits and vegetables, reducing waste and ensuring that consumers have access to fresh produce year-round. These advancements are helping to meet the growing demand while maintaining the quality and nutritional value of the produce.

Fresh Apricots are gaining popularity in the fresh fruits market due to their rich nutritional profile and delightful taste. These stone fruits are not only delicious but also packed with vitamins A and C, fiber, and antioxidants, which contribute to various health benefits. As consumers become more health-conscious, the demand for fresh apricots is increasing, especially during their peak season. The versatility of apricots allows them to be used in a variety of culinary applications, from fresh consumption to being included in desserts, salads, and even savory dishes. Their vibrant color and sweet-tart flavor make them a favorite among consumers seeking healthy and tasty fruit options. Additionally, the rise in organic farming practices has led to an increase in the availability of organic apricots, appealing to consumers who prioritize pesticide-free produce.

From a regional perspective, the Asia Pacific region holds a dominant position in the fresh fruits and vegetables market. The region's large population, coupled with increasing disposable incomes and changing dietary habits, is driving the demand for fresh produce. North America and Europe are also significant markets, with high consumption rates driven by health-conscious consumers. Latin America, with its favorable climatic conditions for agriculture, is emerging as a key supplier of fresh fruits and vegetables to global markets. The Middle East & Africa region is witnessing steady growth due to improving economic conditions and increasing investments in the agricultural sector.

Product Type Analysis

The fresh fruits and vegetables market is broadly categorized into two segments: fruits and vegetables. The fruits segment includes a wide variety of produce such as apples, bananas, berries, citrus fruits, and tropical fruits like mangoes and pineapples. This segment is witnessing robust growth due to the high nutritional content and the increasing popularity of smoothies, fruit salads, and other healthy snacks. There is a growing consumer preference for exotic and organic fruits, which is f

The United Kingdom Fruits and Vegetables Market Report is Segmented by Commodity Type (Fruits and Vegetables). The Report Includes Production Analysis (Volume), Consumption Analysis (Value and Volume), Export Analysis (Value and Volume), Import Analysis (Value and Volume), and Price Trend Analysis. The Market Forecasts are Provided in Terms of Value (USD) and Volume (Metric Tons).

In June 2025, the retail sales value of the top selling fresh fruits and vegetables¹ in the United States amounted to *** billion U.S. dollars. This represents an increase of four percent compared to the previous year. Sales of fresh fruits accounted for about 55 percent of the total sales.

Fresh Fruit and Vegetable Processing Market Outlook

The global fresh fruit and vegetable processing market size was valued at USD 245 billion in 2023 and is projected to reach approximately USD 370 billion by 2032, growing at a CAGR of 4.5% during the forecast period. The market is driven by rising consumer demand for convenient and longer-lasting fresh produce, improvements in processing technology, and increased health consciousness among consumers. The growing emphasis on reducing food waste and enhancing food safety also contributes to market growth.

One of the major growth factors in the fresh fruit and vegetable processing market is the increasing consumer preference for ready-to-eat and ready-to-cook food products. Urbanization and the fast-paced lifestyle have led consumers to seek convenient food options that require minimal preparation time. Processed fruits and vegetables, which maintain their nutritional value while offering extended shelf life, are becoming increasingly popular. Additionally, the rise in dual-income households has further propelled the demand for processed produce, as consumers have less time to prepare meals from scratch.

Technological advancements in food processing and preservation methods have significantly contributed to market growth. Innovations such as high-pressure processing, vacuum cooling, and modified atmosphere packaging have improved the quality and shelf life of processed fruits and vegetables. These technologies ensure that processed produce retains its nutritional value, flavor, and texture, thereby meeting consumer expectations. Moreover, the adoption of automation and advanced machinery in processing plants enhances efficiency and reduces operational costs, making processed fruits and vegetables more affordable and accessible.

Government regulations and initiatives aimed at promoting food safety and reducing food waste also play a crucial role in driving the fresh fruit and vegetable processing market. Stringent food safety standards and quality control measures ensure that processed produce is safe for consumption, boosting consumer confidence. Additionally, programs and policies aimed at minimizing food waste encourage the processing of surplus produce, reducing losses and supporting sustainable food systems. These factors collectively contribute to the growth of the market.

Processed Vegetable products have become a staple in many households due to their convenience and extended shelf life. These products undergo various preservation techniques such as canning, freezing, and drying, which help retain their nutritional value while offering the ease of quick preparation. The demand for processed vegetables is particularly high among urban populations who seek time-saving meal solutions without compromising on nutrition. Furthermore, the innovation in processing technologies has allowed for a wider variety of processed vegetable options, catering to diverse consumer preferences and dietary needs. This trend is supported by the growing awareness of the benefits of vegetable consumption, which is driving the market for processed vegetable products.

Regionally, the Asia Pacific region is expected to witness significant growth in the fresh fruit and vegetable processing market. The increasing population, rising disposable incomes, and changing dietary habits in countries such as China, India, and Japan are driving the demand for processed fruits and vegetables. Additionally, the expansion of the retail sector and the growing presence of international food processing companies in the region further support market growth. North America and Europe also hold substantial market shares due to the high consumption of processed produce and the presence of well-established food processing industries.

Product Type Analysis

The fresh fruit and vegetable processing market is segmented into various product types, including fresh-cut, canned, frozen, dried & dehydrated, and others. The fresh-cut segment is anticipated to witness robust growth due to the increasing demand for convenient and ready-to-eat products. Fresh-cut fruits and vegetables require minimal preparation and offer the convenience of immediate consumption, making them popular among busy consumers. The segment benefits from advancements in packaging technologies that extend the shelf life of fresh-cut produce without compromising quality.

The canned fruits and vegetables segment continues to hold a signifi

According to Cognitive Market Research, the global Fruits and Vegetables market size is USD 152154.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 5.30% from 2024 to 2031.

North America held the major market of more than 40% of the global revenue with a market size of USD 60861.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.5% from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 45646.26 million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 34995.47 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.3% from 2024 to 2031.
Latin America market of more than 5% of the global revenue with a market size of USD 7607.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.7% from 2024 to 2031.
Middle East and Africa held the major market ofaround 2% of the global revenue with a market size of USD 3043.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.0% from 2024 to 2031.
The Retail/Household held the highest Fruits and Vegetables market revenue share in 2024.

Market Dynamics of Fruits and Vegetables Market

Key Drivers of Fruits and Vegetables Market

Increasing Consumer Awareness and Demand for Healthy Eating to Increase the Demand Globally

One key driver in the fruits and vegetables market is the rising consumer awareness and demand for healthy eating. As people become more health-conscious, there is a growing preference for natural, nutritious foods like fruits and vegetables. Consumers are seeking products that are free from artificial additives and pesticides, driving the demand for organic and locally sourced produce. This trend is further fueled by the increasing prevalence of lifestyle-related diseases like obesity and diabetes, prompting individuals to adopt healthier diets rich in fruits and vegetables.

Expansion of Retail Channels and Convenience Foods to Propel Market Growth

Another significant driver in the fruits and vegetables market is the expansion of retail channels and the availability of convenience foods. With changing lifestyles and busier schedules, consumers are increasingly looking for convenient food options. This has led to the rise of packaged and pre-cut fruits and vegetables, making it easier for consumers to incorporate these items into their diets. The expansion of retail channels, including supermarkets, hypermarkets, and online grocery platforms, has also made fruits and vegetables more accessible to a wider audience, further driving market growth.

Restraint Factors Of Fruits and Vegetables Market

Seasonal Variability and Supply Chain Challenges to Limit the Sales

One of the key restraints in the fruits and vegetables market is the seasonal variability and associated supply chain challenges. Fruits and vegetables are highly perishable commodities, and their availability fluctuates throughout the year due to factors such as weather conditions, growing seasons, and harvesting cycles. This seasonal variability poses challenges for both producers and retailers in terms of maintaining consistent supply levels and managing inventory effectively. Additionally, transportation and storage of fresh produce can be complex and costly, leading to potential wastage and supply chain inefficiencies.

Key Trends for Fruits and Vegetables Market

The Rising Popularity of Organic and Sustainably Sourced Produce

Consumers are increasingly seeking organic fruits and vegetables that are cultivated without the use of synthetic chemicals or pesticides. This trend signifies heightened environmental awareness and a transition towards sustainable agricultural practices. Retailers and producers are responding by broadening their organic product offerings and acquiring eco-certifications to appeal to environmentally conscious consumers.

Innovation in Packaging and Shelf-Life Extension Technologies

Cutting-edge packaging solutions, including modified atmosphere packaging (MAP) and biodegradable wraps, are enhancing product durability and minimizing food waste. These advancements enable retailers to provide fresher produce while fulfilling consumer demands for convenience and sustainability. Improved shelf-life is especially crucial in mitigating losses throughout global supply chains.

Impac...

Companies operating within the fruit and vegetable markets industry are predominantly small-scale, local vendors catering mainly to households and individuals. These businesses typically offer a variety of products, including fresh fruits, vegetables, meat, dairy and a selection of frozen items, providing essential grocery staples for their communities. Over the five years to 2025, industry revenue has grown at a modest 0.6% CAGR, reaching an estimated $6.3 billion in 2025—a figure expected to increase by 1.8% that year. Although per capita consumption of fruit and vegetables has only grown slightly during this period, higher average prices for key goods have boosted overall sales, supporting continued industry expansion. Also, rising consumer interest in fresh, locally sourced products and shifts in dietary preferences have contributed to steady demand, helping these vendors remain relevant in a competitive market. Healthy eating trends and the widespread adoption of Electronic Benefit Transfer (EBT) payment equipment have impacted the industry's performance. By selling organic food to a growing number of health-conscious customers, fruit and vegetable markets have garnered a more extensive customer base. At the same time, the widespread adoption of EBT payment systems allows these markets to target lower-income consumers, leading to heightened sales. Nevertheless, swelling competition from big-box stores and supermarkets that serve as a one-stop shop for consumers has contributed to a slight drop in profit. Increases in the prices of vegetables and fruit are expected to continue. Also, per capita disposable income is projected to expand, boosting sales of higher-profit organic produce and driving industry revenue growth over the next five years. Intense competition from supermarkets and grocery stores is still expected to dampen revenue growth and shrink profit. Per capita fruit and vegetable consumption is anticipated to slump through the end of 2030 and is also expected to temper growth. Overall, industry revenue is anticipated to inch up at a CAGR of 1.0% over the next five years to reach $6.6 billion in 2030.

The global fresh fruits and vegetables market is experiencing robust growth, driven by increasing health consciousness among consumers, rising disposable incomes, and a growing preference for natural and organic products. The market, estimated at $800 billion in 2025, is projected to witness a Compound Annual Growth Rate (CAGR) of 5% from 2025 to 2033, reaching approximately $1.2 trillion by 2033. Key growth drivers include the expanding retail sector, particularly supermarkets and hypermarkets, along with the burgeoning online grocery delivery services. Furthermore, the increasing demand for convenient, pre-cut, and ready-to-eat fresh produce is fueling market expansion. While rising transportation costs and perishable nature of the produce pose challenges, innovative packaging technologies and improved cold chain infrastructure are mitigating these constraints. The market is segmented by application (supermarkets/hypermarkets, convenience stores, independent retailers, online sales, others) and type (fresh fruits - citrus, grapes, dates; fresh vegetables - onions, and others). Significant regional variations exist, with North America and Europe currently dominating the market due to high consumption rates and established distribution networks. However, Asia-Pacific is expected to witness the fastest growth in the forecast period, driven by rapid urbanization and rising middle-class populations in countries like China and India. Competition among major players like Dole Food, Mirak Group, and Driscoll's remains intense, emphasizing the need for continuous innovation in product offerings, supply chain management, and marketing strategies. The market segmentation reveals significant opportunities for growth within specific product categories and distribution channels. For instance, the increasing demand for organic and sustainably sourced produce presents a lucrative niche for companies focusing on ethical and environmentally friendly practices. Furthermore, the growing popularity of convenient ready-to-eat options suggests substantial potential for value-added products. The expansion of online sales channels, coupled with technological advancements in e-commerce and delivery infrastructure, is transforming the retail landscape and offering new opportunities for fresh produce businesses to reach wider consumer bases. Future market growth will likely be shaped by consumer preferences for specific varieties, growing emphasis on food safety regulations, and advancements in agricultural technologies that enhance yields and product quality. Effective branding and marketing strategies will play a crucial role in building consumer trust and loyalty.

Vegetable And Fruit Subscription Service Market size is growing at a moderate pace with substantial growth rates over the last few years and is estimated that the market will grow significantly in the forecasted period i.e. 2024 to 2031.

Global Vegetable And Fruit Subscription Service Market Drivers The market drivers for the Vegetable And Fruit Subscription Service Market can be influenced by various factors. These may include:

Health Consciousness: In recent years, there has been a significant uptick in consumer awareness regarding health and wellness. As people become more conscious of their dietary choices, there is a growing demand for fresh produce. Subscription services cater to this trend by providing a convenient way to access a variety of fruits and vegetables, promoting healthier eating habits. This focus on nutrition is not just limited to individuals; families are also increasingly seeking ways to incorporate more fresh items into their diets. As a result, these services are positioned as viable alternatives to traditional grocery shopping, allowing consumers to make healthier choices effortlessly. Convenience and Accessibility: The fast-paced lifestyle of modern consumers has created a demand for convenience, particularly in food shopping. Vegetable and fruit subscription services offer an effortless way to receive fresh produce delivered directly to the home, eliminating the need for frequent trips to grocery stores or markets. This service is especially attractive to busy professionals, families, and health enthusiasts who value time and convenience. Furthermore, remote or underserved areas can benefit from subscription models that ensure access to quality fruits and vegetables. This accessibility expands the customer base, making fresh produce an attainable option for various demographics, thus driving market growth.

Global Vegetable And Fruit Subscription Service Market Restraints Several factors can act as restraints or challenges for the Vegetable And Fruit Subscription Service Market. These may include:

Price Sensitivity: Price sensitivity is a significant restraint in the vegetable and fruit subscription service market. Many consumers are cautious about their spending, especially during economic downturns. Subscription services often come with upfront costs, which can deter budget-conscious customers who may prefer to purchase produce from local markets where prices fluctuate and discounts are available. Additionally, if consumers perceive subscription services as more expensive than traditional grocery shopping, they may opt out. This sensitivity can lead to reduced customer acquisition and retention rates, ultimately impacting the overall growth and profitability of subscription services. Limited Consumer Awareness: Limited consumer awareness significantly restrains the vegetable and fruit subscription service market. Many potential customers may not be fully informed about the advantages of subscription services, such as convenience, access to organic produce, and fresh seasonal selections. Without effective marketing strategies and outreach, numerous individuals will remain unaware of these offerings and may stick to conventional buying habits. This lack of awareness can limit market penetration and growth, as consumers are less likely to adopt new services when they are not fully cognizant of their benefits and potential value.

In recent years, the wholesale fruit, vegetable and potato sector has had to contend with an increase in producer prices and the tendency for supermarkets to bypass wholesalers. As a result, industry turnover fell by an average of 5.6% per year between 2020 and 2025. The negative economic impact and containment measures in the wake of the coronavirus crisis contributed to a sharp decline in the volume of fruit and vegetables purchased by the catering industry in 2020. Wholesalers were able to compensate for this decline by increasing sales volumes in food retail. Since 2023, high inflation has meant that consumers are spending less money on fresh fruit and vegetables. Consumers' reluctance to spend due to the sharp rise in consumer prices has been reflected in a decline in wholesale sales of fruit and vegetables. IBISWorld is forecasting a 1.8% decline in industry turnover to 28.8 billion euros in 2025.Fruit and vegetable cultivation is very susceptible to weather-related crop failures and damage, which have a negative impact on product quality. In view of this, the prices at which wholesalers purchase their goods from farms are also relatively volatile. Harvest-damaging extreme weather events such as long periods of drought or storms lead to an increase in producer prices. These in turn are reflected in higher material costs for wholesalers and thus reduce the profits of industry participants if they are unable to pass on the higher costs to their customers. In recent years, direct trade between food retailers and fruit and vegetable producers has increased. As a result, food retailers are trying to cut costs. This has led to a dramatic reduction in wholesale sales figures. In turn, the increasing health awareness of consumers and rising household incomes have had a positive effect on the demand for fresh, high-quality fruit and vegetables in recent years.In the period from 2025 to 2030, industry turnover is expected to increase by an average of 1% per year to 30.2 billion euros. The expected slight recovery in industry turnover over the next few years is due to falling inflation and consumers' continued health and environmental awareness. By investing in their IT infrastructure and logistics, wholesalers are likely to increase the efficiency of their processes in the coming years.

This table contains 723 series, with data for years 1940 - 1996 (not all combinations necessarily have data for all years), and is no longer being released. This table contains data described by the following dimensions (Not all combinations are available): Geography (12 items: Newfoundland and Labrador;Maritime provinces;Prince Edward Island;Nova Scotia; ...); Type of production and value (7 items: Area planted;Average yield per acre;Total production;Farm value; ...); Type of produce (8 items: Beans;Corn;Tomatoes;Cucumbers; ...); Type of process (2 items: Fresh;Processed).

Growing consumer preference for healthier and more sustainable options has propelled sales of organic, locally sourced and minimally processed produce. At the same time, processors have navigated a challenging operating environment, marked by input cost volatility, persistent supply chain pressures and extreme weather events, particularly affecting crops like citrus fruit in Spain. Despite these hurdles, easing inflation and rising disposable incomes have reignited demand for premium, convenience-driven and organic processed fruit and vegetable products across the continent. Over the five years through 2025, revenue is projected to jump at a compound annual rate of 2.8%, including a hike of 0.4% in 2025, reaching €136.8 billion. Processors have leveraged significant investments in automation and artificial intelligence to boost efficiency and ensure product quality. The deployment of AI-powered sorting and grading systems has reduced labour intensity and improved defect detection and yield, providing a crucial competitive edge. Meanwhile, the surge in organic demand has prompted major processors like Greenyard Foods to expand their organic product lines, spurring double-digit growth in this emerging segment. Processors have also responded to tightening profit from weather-induced raw material shortages and higher energy costs by innovating in sourcing and production, with canning still proving to be a resilient preservation technique for key markets like Italy. The industry’s landscape is set to shift further towards sustainability, premiumisation and innovation. Regulatory changes, mainly the EU’s Packaging and Packaging Waste Regulation (PPWR) rolling out in 2030, will force processors to overhaul packaging formats and invest in eco-friendly, recyclable solutions, likely raising costs but providing market differentiation and reputational gains. The EU’s ambitious Green Deal target, like reaching 25% of EU farmland being organic by 2030, signals continued robust expansion in organic product lines. Coupled with a stable macroeconomic outlook marked by easing inflation and rising real incomes, these trends point to heightened sales volume and profitability in premium, fresh and organic product categories. Over the five years through 2030, revenue is projected to expand at a compound annual rate of 4.9%, reaching €173.7 billion. Processors able to innovate with sustainable practices, swiftly adapt to regulatory demands and market high-quality, value-added offerings will be best positioned to capture market share in the evolving European fruit and vegetable processing space.

Snapshot img

US Fruit And Vegetable Market Size 2025-2029

The US fruit and vegetable market size is forecast to increase by USD 38.9 billion at a CAGR of 8.5% between 2024 and 2029.

The Fruit and Vegetable market in the US is experiencing significant growth dynamics, driven by government initiatives to boost agriculture production and the increasing adoption of smart agricultural practices. The former is aimed at ensuring food security and self-sufficiency, while the latter is a response to the growing consumer demand for fresh, high-quality produce. Key fruits and vegetables, such as wasabi, berries, papaya, and apricots, are in high demand due to their nutritional value and association with health and wellness. However, this market is not without challenges. The increased chances of food contamination pose a significant threat, requiring stringent regulations and advanced technologies to mitigate risks.
Companies in this market must navigate these challenges while capitalizing on opportunities presented by the shifting consumer preferences and the government's focus on agriculture. To remain competitive, strategic business decisions and operational planning are essential, with a focus on sustainable farming practices, supply chain optimization, and technological innovation.

What will be the size of the US Fruit And Vegetable Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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In the dynamic US fruit and vegetable market, precision irrigation and sustainable agriculture practices are gaining traction, prioritizing water conservation and energy efficiency. Pome fruits, such as apples and pears, and stone fruits, including peaches and plums, are popular categories, with consumer behavior influenced by dietary guidelines promoting plant-based diets and health and wellness trends. Tropical fruits, citrus, and leafy greens are also in demand, driven by ethical sourcing and food security concerns. Climate change and food policy shape the market, with an increasing focus on reducing food waste and carbon footprint through improved refrigerated transport and sustainable packaging.
Supply chain disruptions, agricultural subsidies, and food regulations are key factors influencing the market, with organic farming and fair trade initiatives gaining ground. Cruciferous vegetables, root vegetables, and bulb vegetables contribute to soil health and nutritional recommendations, while international trade agreements and food labeling regulations shape global trade dynamics. Automated harvesting and food sovereignty are emerging trends, as the industry adapts to consumer preferences and environmental challenges.

How is this market segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Non-organic fruits and vegetables
  Organic fruits and vegetables


Type

  Fruit
  Vegetable


Geography

  North America

    US

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The fruit and vegetable market in the US is characterized by a focus on nutritional value, retail distribution, and agricultural technology to meet the growing demand for healthy and convenient food options. Irrigation systems and quality control measures ensure the production of high-quality fruits and vegetables, while canned and frozen options extend their shelf life. Value-added products, such as Dried Fruits and vegetable juice, cater to various dietary trends. Precision agriculture and data analytics help optimize farming practices and improve food safety. Retail distribution channels, including supermarkets and hypermarkets, dominate the market due to their large shelf spaces and storage areas, enabling consumers to access a wide variety of fresh produce from various companies.

Consumers prefer these channels for their convenience and the ability to compare prices and brands. E-commerce platforms and local sourcing are also gaining popularity, offering consumers the option to purchase produce online or from local farmers. Food safety regulations and labeling requirements are essential considerations for companies, ensuring transparency and consumer trust. Organic produce and hydroponic produce are growing segments, catering to consumers' health and environmental concerns. Marketing strategies and pricing strategies play a crucial role in attracting and retaining customers. Food processing and supply chain management are essential to maintain the quality and freshness of produce throughout the distribution process.

Pest control and col

Growing consumer preference for healthier and more sustainable options has propelled sales of organic, locally sourced and minimally processed produce. At the same time, processors have navigated a challenging operating environment, marked by input cost volatility, persistent supply chain pressures and extreme weather events, particularly affecting crops like citrus fruit in Spain. Despite these hurdles, easing inflation and rising disposable incomes have reignited demand for premium, convenience-driven and organic processed fruit and vegetable products across the continent. Over the five years through 2025, revenue is projected to jump at a compound annual rate of 2.8%, including a hike of 0.4% in 2025, reaching €136.8 billion. Processors have leveraged significant investments in automation and artificial intelligence to boost efficiency and ensure product quality. The deployment of AI-powered sorting and grading systems has reduced labour intensity and improved defect detection and yield, providing a crucial competitive edge. Meanwhile, the surge in organic demand has prompted major processors like Greenyard Foods to expand their organic product lines, spurring double-digit growth in this emerging segment. Processors have also responded to tightening profit from weather-induced raw material shortages and higher energy costs by innovating in sourcing and production, with canning still proving to be a resilient preservation technique for key markets like Italy. The industry’s landscape is set to shift further towards sustainability, premiumisation and innovation. Regulatory changes, mainly the EU’s Packaging and Packaging Waste Regulation (PPWR) rolling out in 2030, will force processors to overhaul packaging formats and invest in eco-friendly, recyclable solutions, likely raising costs but providing market differentiation and reputational gains. The EU’s ambitious Green Deal target, like reaching 25% of EU farmland being organic by 2030, signals continued robust expansion in organic product lines. Coupled with a stable macroeconomic outlook marked by easing inflation and rising real incomes, these trends point to heightened sales volume and profitability in premium, fresh and organic product categories. Over the five years through 2030, revenue is projected to expand at a compound annual rate of 4.9%, reaching €173.7 billion. Processors able to innovate with sustainable practices, swiftly adapt to regulatory demands and market high-quality, value-added offerings will be best positioned to capture market share in the evolving European fruit and vegetable processing space.