79 datasets found
  1. Website Traffic

    • kaggle.com
    zip
    Updated Aug 5, 2024
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    AnthonyTherrien (2024). Website Traffic [Dataset]. https://www.kaggle.com/datasets/anthonytherrien/website-traffic
    Explore at:
    zip(65228 bytes)Available download formats
    Dataset updated
    Aug 5, 2024
    Authors
    AnthonyTherrien
    License

    Attribution-ShareAlike 4.0 (CC BY-SA 4.0)https://creativecommons.org/licenses/by-sa/4.0/
    License information was derived automatically

    Description

    Dataset Overview

    This dataset provides detailed information on website traffic, including page views, session duration, bounce rate, traffic source, time spent on page, previous visits, and conversion rate.

    Dataset Description

    • Page Views: The number of pages viewed during a session.
    • Session Duration: The total duration of the session in minutes.
    • Bounce Rate: The percentage of visitors who navigate away from the site after viewing only one page.
    • Traffic Source: The origin of the traffic (e.g., Organic, Social, Paid).
    • Time on Page: The amount of time spent on the specific page.
    • Previous Visits: The number of previous visits by the same visitor.
    • Conversion Rate: The percentage of visitors who completed a desired action (e.g., making a purchase).

    Data Summary

    • Total Records: 2000
    • Total Features: 7

    Key Features

    1. Page Views: This feature indicates the engagement level of the visitors by showing how many pages they visit during their session.
    2. Session Duration: This feature measures the length of time a visitor stays on the website, which can indicate the quality of the content.
    3. Bounce Rate: A critical metric for understanding user behavior. A high bounce rate may indicate that visitors are not finding what they are looking for.
    4. Traffic Source: Understanding where your traffic comes from can help in optimizing marketing strategies.
    5. Time on Page: This helps in analyzing which pages are retaining visitors' attention the most.
    6. Previous Visits: This can be used to analyze the loyalty of visitors and the effectiveness of retention strategies.
    7. Conversion Rate: The ultimate metric for measuring the effectiveness of the website in achieving its goals.

    Usage

    This dataset can be used for various analyses such as:

    • Identifying key drivers of engagement and conversion.
    • Analyzing the effectiveness of different traffic sources.
    • Understanding user behavior patterns and optimizing the website accordingly.
    • Improving marketing strategies based on traffic source performance.
    • Enhancing user experience by analyzing time spent on different pages.

    Acknowledgments

    This dataset was generated for educational purposes and is not from a real website. It serves as a tool for learning data analysis and machine learning techniques.

  2. Website Traffic Data

    • kaggle.com
    zip
    Updated Nov 8, 2022
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    Sandeep Kumar (2022). Website Traffic Data [Dataset]. https://www.kaggle.com/datasets/sandeepkumar69/website-traffic-data
    Explore at:
    zip(1375 bytes)Available download formats
    Dataset updated
    Nov 8, 2022
    Authors
    Sandeep Kumar
    Description

    DISCLAIMER- I DO NOT OWN THIS DATASET. THIS IS BEING USED ONLY FOR THE SAKE OF THE NOTEBOOK. This dataset contains data about the daily traffic on a website, in a given time period. It has only 2 columns, the first being the 'date' column and the second being the 'number of visits' column. It is a pretty simple dataset, so it wouldn't require much cleaning and preprocessing. There might be few 'nan' values, so you ought to fill/drop them at your convenience. If you like the data, please do upvote as it helps me out. Thank you, and have a great time.

  3. c

    Pasadena Traffic Count Website

    • data.cityofpasadena.net
    • hub.arcgis.com
    Updated Jan 1, 2006
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    CityOfPasadenaCAGIS (2006). Pasadena Traffic Count Website [Dataset]. https://data.cityofpasadena.net/documents/eaaffc1269994f0e8966e2024647cc56
    Explore at:
    Dataset updated
    Jan 1, 2006
    Dataset authored and provided by
    CityOfPasadenaCAGIS
    Area covered
    Pasadena
    Description

    The City of Pasadena has a longstanding interest in protecting neighborhoods from cut-through traffic and speeding vehicles. As early as the 1980’s, the City authorized installation of speed humps to slow traffic in residential areas. Today, almost 400 of these traffic management devices have been installed along with many other traffic management measures.Traffic counts are conducted throughout the City of Pasadena either through resident requests, development projects, specific and general plans, or engineering studies. The Department of Transportation has collected these traffic counts and made them available to the public through the use of a Traffic Count Database.

  4. a

    TMS daily traffic counts CSV

    • hub.arcgis.com
    • catalogue.data.govt.nz
    • +1more
    Updated Aug 30, 2020
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    Waka Kotahi (2020). TMS daily traffic counts CSV [Dataset]. https://hub.arcgis.com/datasets/9cb86b342f2d4f228067a7437a7f7313
    Explore at:
    Dataset updated
    Aug 30, 2020
    Dataset authored and provided by
    Waka Kotahi
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    You can also access an API version of this dataset.

    TMS

    (traffic monitoring system) daily-updated traffic counts API

    Important note: due to the size of this dataset, you won't be able to open it fully in Excel. Use notepad / R / any software package which can open more than a million rows.

    Data reuse caveats: as per license.

    Data quality

    statement: please read the accompanying user manual, explaining:

    how

     this data is collected identification 
    
     of count stations traffic 
    
     monitoring technology monitoring 
    
     hierarchy and conventions typical 
    
     survey specification data 
    
     calculation TMS 
    
     operation. 
    

    Traffic

    monitoring for state highways: user manual

    [PDF 465 KB]

    The data is at daily granularity. However, the actual update

    frequency of the data depends on the contract the site falls within. For telemetry

    sites it's once a week on a Wednesday. Some regional sites are fortnightly, and

    some monthly or quarterly. Some are only 4 weeks a year, with timing depending

    on contractors’ programme of work.

    Data quality caveats: you must use this data in

    conjunction with the user manual and the following caveats.

    The

     road sensors used in data collection are subject to both technical errors and 
    
     environmental interference.Data 
    
     is compiled from a variety of sources. Accuracy may vary and the data 
    
     should only be used as a guide.As 
    
     not all road sections are monitored, a direct calculation of Vehicle 
    
     Kilometres Travelled (VKT) for a region is not possible.Data 
    
     is sourced from Waka Kotahi New Zealand Transport Agency TMS data.For 
    
     sites that use dual loops classification is by length. Vehicles with a length of less than 5.5m are 
    
     classed as light vehicles. Vehicles over 11m long are classed as heavy 
    
     vehicles. Vehicles between 5.5 and 11m are split 50:50 into light and 
    
     heavy.In September 2022, the National Telemetry contract was handed to a new contractor. During the handover process, due to some missing documents and aged technology, 40 of the 96 national telemetry traffic count sites went offline. Current contractor has continued to upload data from all active sites and have gradually worked to bring most offline sites back online. Please note and account for possible gaps in data from National Telemetry Sites. 
    

    The NZTA Vehicle

    Classification Relationships diagram below shows the length classification (typically dual loops) and axle classification (typically pneumatic tube counts),

    and how these map to the Monetised benefits and costs manual, table A37,

    page 254.

    Monetised benefits and costs manual [PDF 9 MB]

    For the full TMS

    classification schema see Appendix A of the traffic counting manual vehicle

    classification scheme (NZTA 2011), below.

    Traffic monitoring for state highways: user manual [PDF 465 KB]

    State highway traffic monitoring (map)

    State highway traffic monitoring sites

  5. s

    Data from: Traffic Volumes

    • data.sandiego.gov
    Updated Jul 29, 2016
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    (2016). Traffic Volumes [Dataset]. https://data.sandiego.gov/datasets/traffic-volumes/
    Explore at:
    csv csv is tabular data. excel, google docs, libreoffice calc or any plain text editor will open files with this format. learn moreAvailable download formats
    Dataset updated
    Jul 29, 2016
    Description

    The census count of vehicles on city streets is normally reported in the form of Average Daily Traffic (ADT) counts. These counts provide a good estimate for the actual number of vehicles on an average weekday at select street segments. Specific block segments are selected for a count because they are deemed as representative of a larger segment on the same roadway. ADT counts are used by transportation engineers, economists, real estate agents, planners, and others professionals for planning and operational analysis. The frequency for each count varies depending on City staff’s needs for analysis in any given area. This report covers the counts taken in our City during the past 12 years approximately.

  6. d

    Traffic Count Segments

    • catalog.data.gov
    • data.tempe.gov
    • +8more
    Updated Sep 20, 2024
    + more versions
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    City of Tempe (2024). Traffic Count Segments [Dataset]. https://catalog.data.gov/dataset/traffic-count-segments-4a2ab
    Explore at:
    Dataset updated
    Sep 20, 2024
    Dataset provided by
    City of Tempe
    Description

    This dataset consists of 24-hour traffic volumes which are collected by the City of Tempe high (arterial) and low (collector) volume streets. Data located in the tabular section shares with its users total volume of vehicles passing through the intersection selected along with the direction of flow. Historical data from this feature layer extends from 2016 to present day. Contact: Sue Taaffe Contact E-Mail: sue_taaffe@tempe.gov Contact Phone: 480-350-8663 Link to embedded web map:http://www.tempe.gov/city-hall/public-works/transportation/traffic-counts Link to site containing historical traffic counts by node: https://gis.tempe.gov/trafficcounts/Folders/ Data Source: SQL Server/ArcGIS Server Data Source Type: Geospatial Preparation Method: N/A Publish Frequency: As information changes Publish Method: Automatic Data Dictionary

  7. Traffic Volume and Classification in Massachusetts

    • mass.gov
    Updated Dec 17, 2021
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    Massachusetts Department of Transportation (2021). Traffic Volume and Classification in Massachusetts [Dataset]. https://www.mass.gov/traffic-volume-and-classification-in-massachusetts
    Explore at:
    Dataset updated
    Dec 17, 2021
    Dataset authored and provided by
    Massachusetts Department of Transportationhttp://mass.gov/orgs/massachusetts-department-of-transportation
    Area covered
    Massachusetts
    Description

    A collection of historic traffic count data and guidelines for how to collect new data for Massachusetts Department of Transportation (MassDOT) projects.

  8. d

    Traffic Count Sites

    • findtransportdata.dft.gov.uk
    + more versions
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    City of Bradford Metropolitan District Council, Traffic Count Sites [Dataset]. https://findtransportdata.dft.gov.uk/dataset/traffic-count-sites-177f7550a32
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    Dataset authored and provided by
    City of Bradford Metropolitan District Council
    Description

    A dataset to show the 2018 traffic count from 62 recorders located around Bradford. Not all locations have 100% of the data for 2018. The % of the data is identified in the dataset.

  9. Average Annual Daily Traffic (AADT)

    • caliper.com
    cdf, dwg, dxf, gdb +9
    Updated Sep 23, 2025
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    Caliper Corporation (2025). Average Annual Daily Traffic (AADT) [Dataset]. https://www.caliper.com/mapping-software-data/aadt-traffic-count-data.htm
    Explore at:
    postgresql, postgis, sdo, geojson, shp, cdf, kml, kmz, dxf, dwg, ntf, sql server mssql, gdbAvailable download formats
    Dataset updated
    Sep 23, 2025
    Dataset authored and provided by
    Caliper Corporationhttp://www.caliper.com/
    License

    https://www.caliper.com/license/maptitude-license-agreement.htmhttps://www.caliper.com/license/maptitude-license-agreement.htm

    Time period covered
    2025
    Area covered
    United States
    Description

    Average Annual Daily Traffic data for use with GIS mapping software, databases, and web applications are from Caliper Corporation and contain data on the total volume of vehicle traffic on a highway or road for a year divided by 365 days.

  10. d

    Jefferson County KY Traffic Web Cameras

    • catalog.data.gov
    • data.lojic.org
    • +5more
    Updated Jul 30, 2025
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    Louisville/Jefferson County Information Consortium (2025). Jefferson County KY Traffic Web Cameras [Dataset]. https://catalog.data.gov/dataset/jefferson-county-ky-traffic-web-cameras-2b335
    Explore at:
    Dataset updated
    Jul 30, 2025
    Dataset provided by
    Louisville/Jefferson County Information Consortium
    Area covered
    Jefferson County, Kentucky
    Description

    TRIMARC (Traffic Response and Incident Management Assisting the River City) camera locations in Louisville Metro Kentucky. This feature layer was created from a TRIMARC JSON files of camera locations. This item includes description, direction, and videos links and is used in the Louisville Metro Snow Map. The cameras are used to monitor the roadways and verify incidents to assist in freeway and incident management This feature is a static extract and will be reviewed before each snow season for updates. For more information on this feature layer and it's use please contact Louisville Metro GIS or LOJIC. To learn more about TRIMARC please visit the following website http://www.trimarc.org.

  11. Monthly global visitor traffic to YouTube.com 2025, by device

    • statista.com
    Updated Dec 12, 2025
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    Statista (2025). Monthly global visitor traffic to YouTube.com 2025, by device [Dataset]. https://www.statista.com/statistics/1256720/youtubecom-monthly-visits-by-device/
    Explore at:
    Dataset updated
    Dec 12, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Jul 2024 - Nov 2025
    Area covered
    YouTube, Worldwide
    Description

    In November 2025, social video platform YouTube recorded approximately ** billion visits on ******* devices and nearly ** billion visits from users on ******. The web visitor traffic count from mobiles and smartphones appeared consistently higher than the desktop visit count in the examined months.

  12. Total global visitor traffic to Google.com 2024

    • statista.com
    Updated Nov 25, 2025
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    Statista (2025). Total global visitor traffic to Google.com 2024 [Dataset]. https://www.statista.com/statistics/268252/web-visitor-traffic-to-googlecom/
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    Dataset updated
    Nov 25, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Oct 2023 - Mar 2024
    Area covered
    Worldwide
    Description

    In March 2024, search platform Google.com generated approximately 85.5 billion visits, down from 87 billion platform visits in October 2023. Google is a global search platform and one of the biggest online companies worldwide.

  13. a

    Traffic Counts Sites and Volume Data

    • l-a-mapping-services-lennoxaddington.hub.arcgis.com
    Updated Apr 2, 2019
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    County of Lennox & Addington (2019). Traffic Counts Sites and Volume Data [Dataset]. https://l-a-mapping-services-lennoxaddington.hub.arcgis.com/datasets/traffic-counts-sites-and-volume-data
    Explore at:
    Dataset updated
    Apr 2, 2019
    Dataset authored and provided by
    County of Lennox & Addington
    Description

    TERMS OF USE 1. Restriction on the use of Material on this websiteUsage and/or downloading this data indicates Your acceptance of the terms and conditions below.The data here controlled and operated by the Corporation of the County of Lennox and Addington (referred to the “County” herein) and is protected by copyright. No part of the information herein may be sold, copied, distributed, or transmitted in any form without the prior written consent of the County. All rights reserved. Copyright 2018 by the Corporation of the County of Lennox and Addington.2. DisclaimerThe County makes no representation, warranty or guarantee as to the content, accuracy, currency or completeness of any of the information provided on this website. The County explicitly disclaims any representations, warranties and guarantees, including, without limitation, the implied warranties of merchantability and fitness for a particular purpose.3. Limitation of LiabilityThe County is not responsible for any special, indirect, incidental or consequential damages that may arise from the use of or the inability to use, any web pages and/or the materials contained on the web page whether the materials are provided by the County or by a third party. Without limiting the generality of the foregoing, the County assumes no responsibility whatsoever for: any errors omissions, or inaccuracies in the information provided, regardless of how caused; or any decision made or action taken or not taken by the reader or other third party in reliance upon any information or data furnished on any web page.The Data is provided "as is" without warranty or any representation of accuracy, timeliness or completeness. The burden for determining accuracy, completeness, timeliness, merchantability and fitness for or the appropriateness for use rests solely on the requester. Lennox and Addington County makes no warranties, express or implied, as to the use of the Data. There are no implied warranties of merchantability or fitness for a particular purpose. The requester acknowledges and accepts the limitations of the Data, including the fact that the Data is dynamic and is in a constant state of maintenance, corrections and update.

  14. Page traffic of most popular local websites in Kazakhstan 2023

    • statista.com
    Updated Nov 25, 2025
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    Statista (2025). Page traffic of most popular local websites in Kazakhstan 2023 [Dataset]. https://www.statista.com/statistics/1417824/top-local-websites-by-monthly-traffic-kazakhstan/
    Explore at:
    Dataset updated
    Nov 25, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    2023
    Area covered
    Kazakhstan
    Description

    The news website Tengrinews.kz had the highest average monthly traffic among the most popular local websites in Kazakhstan, having been frequented over ** million times per month in 2023. It was followed by Gismeteo.kz, a weather forecast website, with around ** million visits on average each month.

  15. d

    City of Pittsburgh Traffic Count

    • datasets.ai
    • data.wprdc.org
    15, 8
    Updated Jan 24, 2023
    + more versions
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    Allegheny County / City of Pittsburgh / Western PA Regional Data Center (2023). City of Pittsburgh Traffic Count [Dataset]. https://datasets.ai/datasets/city-of-pittsburgh-traffic-count
    Explore at:
    15, 8Available download formats
    Dataset updated
    Jan 24, 2023
    Dataset authored and provided by
    Allegheny County / City of Pittsburgh / Western PA Regional Data Center
    Area covered
    Pittsburgh
    Description

    This traffic-count data is provided by the City of Pittsburgh's Department of Mobility & Infrastructure (DOMI). Counters were deployed as part of traffic studies, including intersection studies, and studies covering where or whether to install speed humps. In some cases, data may have been collected by the Southwestern Pennsylvania Commission (SPC) or BikePGH.

    Data is currently available for only the most-recent count at each location.

    Traffic count data is important to the process for deciding where to install speed humps. According to DOMI, they may only be legally installed on streets where traffic counts fall below a minimum threshhold. Residents can request an evaluation of their street as part of DOMI's Neighborhood Traffic Calming Program. The City has also shared data on the impact of the Neighborhood Traffic Calming Program in reducing speeds.

    Different studies may collect different data. Speed hump studies capture counts and speeds. SPC and BikePGH conduct counts of cyclists. Intersection studies included in this dataset may not include traffic counts, but reports of individual studies may be requested from the City. Despite the lack of count data, intersection studies are included to facilitate data requests.

    Data captured by different types of counting devices are included in this data. StatTrak counters are in use by the City, and capture data on counts and speeds. More information about these devices may be found on the company's website. Data includes traffic counts and average speeds, and may also include separate counts of bicycles.

    Tubes are deployed by both SPC and BikePGH and used to count cyclists. SPC may also deploy video counters to collect data.

    NOTE: The data in this dataset has not updated since 2021 because of a broken data feed. We're working to fix it.

  16. o

    Cordon data - directional traffic counts

    • data.ontario.ca
    • catalogue.arctic-sdi.org
    • +1more
    txt, zip
    Updated Apr 14, 2021
    + more versions
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    Transportation (2021). Cordon data - directional traffic counts [Dataset]. https://data.ontario.ca/dataset/cordon-data-directional-traffic-counts
    Explore at:
    txt(None), zip(None)Available download formats
    Dataset updated
    Apr 14, 2021
    Dataset authored and provided by
    Transportation
    License

    https://www.ontario.ca/page/open-government-licence-ontariohttps://www.ontario.ca/page/open-government-licence-ontario

    Time period covered
    Mar 15, 2019
    Area covered
    Ontario
    Description

    The Cordon Count Data (CCD) includes directional traffic counts at selected sites to understand how vehicles and people move across the region. Traffic data includes the number of vehicles as well as the number of passengers transported by different vehicle types and the transit system. The interval of CCD collection varies 2-3 years across agencies. CCD provides data for three time periods: 13 hours, AM peak periods, and PM peak periods. Summary data are provided for these three time periods for different screen lines, and directions.

    *[CCD]: Cordon Count Data

  17. M

    Annual Average Daily Traffic Locations in Minnesota

    • gisdata.mn.gov
    fgdb, gpkg, html +3
    Updated Feb 20, 2026
    + more versions
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    Transportation Department (2026). Annual Average Daily Traffic Locations in Minnesota [Dataset]. https://gisdata.mn.gov/dataset/trans-aadt-traffic-count-locs
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    shp, html, webapp, gpkg, jpeg, fgdbAvailable download formats
    Dataset updated
    Feb 20, 2026
    Dataset provided by
    Transportation Department
    Area covered
    Minnesota
    Description

    AADT represents current (most recent) Annual Average Daily Traffic on sampled road systems. This information is displayed using the Traffic Count Locations Active feature class as of the annual HPMS freeze in January. Historical AADT is found in another table. Please note that updates to this dataset are on an annual basis, therefore the data may not match ground conditions or may not be available for new roadways. Resource Contact: Christy Prentice, Traffic Forecasting & Analysis (TFA), http://www.dot.state.mn.us/tda/contacts.html#TFA

    Check other metadata records in this package for more information on Annual Average Daily Traffic Locations Information.


    Link to ESRI Feature Service:

    Annual Average Daily Traffic Locations in Minnesota: Annual Average Daily Traffic Locations


  18. c

    Data from: Annual Average Daily Traffic

    • gis.data.ca.gov
    • data.ca.gov
    • +3more
    Updated Feb 27, 2026
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    California_Department_of_Transportation (2026). Annual Average Daily Traffic [Dataset]. https://gis.data.ca.gov/datasets/d8833219913c44358f2a9a71bda57f76
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    Dataset updated
    Feb 27, 2026
    Dataset authored and provided by
    California_Department_of_Transportation
    Area covered
    Description

    Annual average daily traffic is the total volume for the year divided by 365 days. The traffic count year is from October 1st through September 30th. Very few locations in California are actually counted continuously. Traffic Counting is generally performed by electronic counting instruments moved from location throughout the State in a program of continuous traffic count sampling. The resulting counts are adjusted to an estimate of annual average daily traffic by compensating for seasonal influence, weekly variation and other variables which may be present. Annual ADT is necessary for presenting a statewide picture of traffic flow, evaluating traffic trends, computing accident rates. planning and designing highways and other purposes.Traffic Census Program Page

  19. THA21 - Average weekly volume of cars for selected traffic count sites -...

    • data.gov.ie
    Updated Oct 24, 2023
    + more versions
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    data.gov.ie (2023). THA21 - Average weekly volume of cars for selected traffic count sites - Dataset - data.gov.ie [Dataset]. https://data.gov.ie/dataset/tha21-average-weekly-volume-of-cars-for-selected-traffic-count-sites
    Explore at:
    Dataset updated
    Oct 24, 2023
    Dataset provided by
    data.gov.ie
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    Average weekly volume of cars for selected traffic count sites

  20. State highway traffic monitoring sites

    • opendata-nzta.opendata.arcgis.com
    • catalogue.data.govt.nz
    • +1more
    Updated Jun 10, 2021
    + more versions
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    Waka Kotahi (2021). State highway traffic monitoring sites [Dataset]. https://opendata-nzta.opendata.arcgis.com/datasets/state-highway-traffic-monitoring-sites
    Explore at:
    Dataset updated
    Jun 10, 2021
    Dataset provided by
    NZ Transport Agency Waka Kotahihttp://www.nzta.govt.nz/
    Authors
    Waka Kotahi
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Area covered
    Description

    Information included:counts, provided as average daily flowsan estimate of heavy vehiclesthe number of days sampledtype of sensor equipment.Traffic monitoring for state highways: user manual [PDF 465 KB]

    Data reuse caveats: as per license.Data quality statement: please read the accompanying user manual, explaining:how this data is collectedidentification of count stationstraffic monitoring technologymonitoring hierarchy and conventionstypical survey specificationdata calculationTMS operation.Traffic monitoring for state highways: user manual [PDF 465 KB]

    Data quality caveats: it isn’t possible to accurately capture all vehicles using dual loops. An error margin of 2% - 5% is normal. Sites with congestion or lane changing can have higher error margins.AADT (average annual daily traffic) accuracy depends on sampling frequency.Classification isn’t possible at single loop sites, and not all counts at dual loop sites are classified counts. The daily counts at non-continuous sites are adjusted using values from continuous sites. For API explorer users, there is a known issue with number-based attribute filters where the “AND” operator is used instead of the “BETWEEN” operator. Substituting “BETWEEN” for “AND” manually in the query URL will resolve this.

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AnthonyTherrien (2024). Website Traffic [Dataset]. https://www.kaggle.com/datasets/anthonytherrien/website-traffic
Organization logo

Website Traffic

Website Traffic and User Engagement Metrics

Explore at:
zip(65228 bytes)Available download formats
Dataset updated
Aug 5, 2024
Authors
AnthonyTherrien
License

Attribution-ShareAlike 4.0 (CC BY-SA 4.0)https://creativecommons.org/licenses/by-sa/4.0/
License information was derived automatically

Description

Dataset Overview

This dataset provides detailed information on website traffic, including page views, session duration, bounce rate, traffic source, time spent on page, previous visits, and conversion rate.

Dataset Description

  • Page Views: The number of pages viewed during a session.
  • Session Duration: The total duration of the session in minutes.
  • Bounce Rate: The percentage of visitors who navigate away from the site after viewing only one page.
  • Traffic Source: The origin of the traffic (e.g., Organic, Social, Paid).
  • Time on Page: The amount of time spent on the specific page.
  • Previous Visits: The number of previous visits by the same visitor.
  • Conversion Rate: The percentage of visitors who completed a desired action (e.g., making a purchase).

Data Summary

  • Total Records: 2000
  • Total Features: 7

Key Features

  1. Page Views: This feature indicates the engagement level of the visitors by showing how many pages they visit during their session.
  2. Session Duration: This feature measures the length of time a visitor stays on the website, which can indicate the quality of the content.
  3. Bounce Rate: A critical metric for understanding user behavior. A high bounce rate may indicate that visitors are not finding what they are looking for.
  4. Traffic Source: Understanding where your traffic comes from can help in optimizing marketing strategies.
  5. Time on Page: This helps in analyzing which pages are retaining visitors' attention the most.
  6. Previous Visits: This can be used to analyze the loyalty of visitors and the effectiveness of retention strategies.
  7. Conversion Rate: The ultimate metric for measuring the effectiveness of the website in achieving its goals.

Usage

This dataset can be used for various analyses such as:

  • Identifying key drivers of engagement and conversion.
  • Analyzing the effectiveness of different traffic sources.
  • Understanding user behavior patterns and optimizing the website accordingly.
  • Improving marketing strategies based on traffic source performance.
  • Enhancing user experience by analyzing time spent on different pages.

Acknowledgments

This dataset was generated for educational purposes and is not from a real website. It serves as a tool for learning data analysis and machine learning techniques.

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