China was home to ove 1.18 bilion social media users in 2025, making it the country with the largest audience. It is expected that by 2030, the number of social media users in the country will exceed 1.3 billion. Additionally, India currently has around 874 billion users, and is estimated to reach 1.12 billion by 2023.

Which countries spent the most and least time on social media?

During the first quarter of 2023, internet users in Brazil spent an average of three hours and 49 minutes per day on social media. Nigeria and the Philippines also reported high usage levels. By comparison, internet users in Japan spent less than 50 minutes per day on social media. Low levels of daily usage were also recorded in South Korea and the Belgium.

As of January 2023 social network Facebook was ranked first worldwide in terms of active users with almost three billion MAU. Other popular social media include mobile messaging platforms YouTube and WhatsApp, as well as social content sharing networks such as Instagram and social video platform TikTok.

Most social networks are accessible through multiple platforms, but many popular social media started out as mobile apps, demonstrating the growing trend of mobile first development. Examples include Instagram, which initially was launched as an iOS photo editing and discovery app as well as mobile social messenger, as well as TikTok, which recorded 23.7 million downloads worldwide via the Google Play Store alone in June 2023.

Social networking does not only enable users to connect with other people but also with brands and celebrities. Social media has also become a growing source of news for internet users in many countries.

I’ve compiled a list of the latest social media user statistics showing just how big social media has become and where it’s likely to go in the future.

These are the key social media statistics that you need to know.

Global ad spend were expected to reach over $134 billion in 2022. This means that it has increased by over 17% yearly.

The results might surprise you when looking at internet users that are active on social media in each country.

How much time do people spend on social media? As of 2019 and 2020, the average daily social media usage of internet users worldwide amounted to *** minutes per day, up from *** minutes in the previous year. Currently, the country with the most time spent on social media per day is the Philippines, with online users spending an average of ***** hours and ** minute on social media each day. In comparison, the daily time spent with social media in the U.S. was just *** hours and ***** minutes. Global social media usageCurrently, the global social network penetration rate is nearly ** percent. Western Europe had a ** percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with *** and ***** percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flipside, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

TikTok comes in 6th position in a list of the world’s most-used social media sites today.

During a 2025 survey, ** percent of respondents from Nigeria stated that they used social media as a source of news. In comparison, just ** percent of Japanese respondents said the same. Large portions of social media users around the world admit that they do not trust social platforms either as media sources or as a way to get news, and yet they continue to access such networks on a daily basis. Social media: trust and consumption Despite the majority of adults surveyed in each country reporting that they used social networks to keep up to date with news and current affairs, a 2018 study showed that social media is the least trusted news source in the world. Less than ** percent of adults in Europe considered social networks to be trustworthy in this respect, yet more than ** percent of adults in Portugal, Poland, Romania, Hungary, Bulgaria, Slovakia and Croatia said that they got their news on social media. What is clear is that we live in an era where social media is such an enormous part of daily life that consumers will still use it in spite of their doubts or reservations. Concerns about fake news and propaganda on social media have not stopped billions of users accessing their favorite networks on a daily basis. Most Millennials in the United States use social media for news every day, and younger consumers in European countries are much more likely to use social networks for national political news than their older peers. Like it or not, reading news on social is fast becoming the norm for younger generations, and this form of news consumption will likely increase further regardless of whether consumers fully trust their chosen network or not.

59% of adults in the united states are using Instagram daily.

Twitter user statistics show a varying degree of how often users login to the platform. Here’s what it looks like.

The average Facebook user spends about 19.6 per month on Facebook every month. This works out to be about 39 minutes per day.

Social media addiction statistics show that over 210 million people worldwide suffer from social media addiction.

The Facebook Users by Country Data (Cleaned) dataset is a collection of information on Facebook users from different countries. The dataset contains five columns of data, which are named as follows:

• Names: This column contains the names of the countries for which the data is collected.
• Users: This column provides the number of Facebook users in millions for each respective country.
• Facebook_Users: This column shows the percentage of the total population of each country that uses Facebook.
• Date_of_Data: This column indicates the date on which the data was collected and compiled.
• Population: This column represents the total population of each country.

How you can use this Dataset?

The Facebook Users by Country Data (Cleaned) dataset can be used in several ways. Here are some potential use cases:

• Market Research: Marketers can use this dataset to identify markets with the highest concentration of Facebook users. This information can be used to target Facebook ads to specific regions, optimize social media campaigns, and determine which markets to expand into.

• Business Strategy: Businesses can use this dataset to identify potential markets for their products or services. By analyzing Facebook usage rates in different countries, businesses can identify countries with high engagement rates and target those markets.

• Social Media Analysis: Researchers can use this dataset to analyze social media behavior in different countries. By comparing Facebook usage rates across different countries, researchers can identify cultural and social differences that affect social media behavior.

Facebook is fast approaching 3 billion monthly active users. That’s about 36% of the world’s entire population that log in and use Facebook at least once a month.

Discover the latest social media statistics and trends for 2025 and how they impact businesses.

YouTube boasts an average of 23.7 hours per month spent by users.

The average Twitter user spends 5.1 hours per month on the platform.

There are over 875 million registered users on LinkedIn in 2024.