Regarding the global cost-per-click (CPC) of search advertising, it was found that the CPC in the first quarter of 2024 was at 0.62 U.S. dollars, compared to 0.52 U.S. dollars in the first quarter of 2024.

In December 2024, the average monthly cost-per-click (CPC) in Google Ads search advertising for the marketing and advertising industry in the United States reached 7.66 U.S. dollars and was the highest among the presented countries. In France, the value stood at 68 U.S. cents.

Between April 2023 and March 2024, the average search advertising cost-per-click (CPC) for attorneys and legal services reached 8.94 U.S. dollars and was the highest among the presented industries. At the same time the lowest result was for arts and entertainment, with CPC valued at 1.72 dollars.

In December 2024, the average monthly cost-per-click (CPC) in Google Ads search advertising in the United Kingdom stood at 1.17 U.S. dollars and was the highest among the 38 countries presented in the data set. Among countries from Central and Eastern Europe, Montenegro recorded the highest CPC with 52 U.S. cents.

According to the source's analysis based on more than 26 thousand advertising accounts and more than 211 thousand ad campaigns worldwide in January and February 2024, the click per cost (CPC) rate was highest in the United Kingdom - at 0.38 U.S. dollars. Germany followed with a CPC rate of 0.35 USD, while the United States rounded the top three with 0.25 in CPC.

In January 2024, the mean cost-per-click (CPC) of an active ad in the Meta ecosystem (Facebook, Instagram, Messenger) stood at 0.16 euros. The median CPM amounted to 0.11 euros.

In December 2024, the average monthly cost-per-click (CPC) in Google Ads search advertising for the online education industry in the United States reached 9.57 U.S. dollars and was the highest among the presented countries. In France, the value stood at 86 U.S. cents.

In December 2024, the average monthly cost-per-click (CPC) in Google Ads search advertising for the insurance industry in the United States reached 16.54 U.S. dollars and was the highest among the presented industries. At the same time, the lowest result was for the electronics sector, with CPC valued at 75 U.S. cents.

In December 2024, the average monthly cost-per-click (CPC) in Google Ads search advertising for the fitness and health industry in the United States reached 1.24 U.S. dollars and was the highest among the presented countries. In France, the value stood at 46 U.S. cents.

In December 2024, the average monthly cost-per-click (CPC) in Google Ads search advertising for the marketing and advertising industry in Italy reached 1.61 U.S. dollars and was the highest among the presented industries. At the same time the lowest result was for the fashion retail sector, with CPC valued at 16 cents.

In December 2024, the average monthly cost-per-click (CPC) in Google Ads search advertising in Australia stood at 1.5 U.S. dollars, the highest across the Asia-Pacific region. In contrast, the CPC for Google Ads in Vietnam stood at 0.28 dollars that year.

According to the findings of a study, impressions was the most expensive campaign objective when it comes to Facebook advertising worldwide in the third quarter of 2021. At that time CPC for ads with this objective reached 1.85 U.S. dollars. Simultaneously link clicks was the cheapest objective, with CPC amounting to 21 cents in that quarter.

Among the presented Central and Eastern European (CEE) countries, Albania had the highest cost-per-click (CPC) in Google Ads, at 0.65 U.S. dollars in May 2023. It was followed by Montenegro and Estonia.

In December 2024, the average monthly cost-per-click (CPC) in Google Ads search advertising for the insurance industry in the United Kingdom (UK) reached 7.24 U.S. dollars and was the highest among the presented industries. At the same time, the lowest result was for the pharmaceuticals sector, with CPC valued at 26 U.S. cents.

In December 2024, the average monthly cost-per-click (CPC) in Google Ads search advertising in the Bahamas reached 1.01 U.S. dollars, the highest value among the presented Latin American and Caribbean markets. In Uruguay, Colombia, Chile, and Argentina, the averages stood below 40 cents of the U.S. dollar.

In the realm of digital advertising, retail media advertising are ads appearing in online stores and online marketplaces. In the fourth quarter of 2023, the cost-per-click (CPC) of such ads stood at 1.1 U.S. dollars, having increased from 95 U.S. cents in the last quarter of 2022.

The average monthly cost-per-click (CPC) in Google Ads search advertising in Israel in December 2024 was 1.12 US dollars, the highest among the 14 countries represented in the data set. UAE and Bahrain in second and third.  TV advertisement in MENA  The increase in TV advertisement spend in the Middle East and North Africa in 2020 was significantly lower than the previous year. In 2020, the average time spent watching television in Saudi Arabia was about five hours, compared to a lower figure in Kuwait. In 2020, total advertising spending in the Middle East and North Africa (MENA) region fell. In comparison, TV advertising spending in the MENA region is expected to exceed 2.2 billion U.S. dollars in 2022.  Advertising spending worldwide       Newspaper ad spending in the region fell significantly in 2020, while internet ad spending increased during the same period in the MENA region. The global advertising market, on the other hand, went through some rough patches between 2000 and 2010. However, the situation has stabilized since 2011, and advertising spending growth has also remained stable. The coronavirus outbreak in 2020 resulted in a significant drop in ad spend. According to projections, the industry's expenditure growth will return to around 7.6 percent by 2024, with the Internet serving as the primary advertising medium.

In December 2024, the average monthly cost-per-click (CPC) in Google Ads search advertising in Brazil for the internet and telecom industry amounted to 2.28 U.S. dollars, the highest among the presented sectors. The home and garden segment recorded the lowest average CPC, at approximately 12 cents of the U.S. dollar. Search advertising Brazil was Latin America's largest search advertising market in 2024, with an estimated 4.23-billion-dollar expenditure. A year earlier, search advertising accounted for around six percent of digital advertising in Brazil, making it the fourth most important digital ad format after display, social, and video. Digital advertising In 2023, digital advertising spending in Brazil grew by eight percent to 35 billion Brazilian reals. Retail accounted for almost one-quarter (23 percent) of Brazil's online ad spend that year. Services and media followed with a combined share of 20 percent.

In December 2024, the average monthly cost-per-click (CPC) in Google Ads search advertising for the insurance industry in Germany reached 2.47 U.S. dollars and was the highest among the presented industries. At the same time, the lowest result was for the cryptocurrency sector, with CPC valued at 28 U.S. cents.

In December 2024, the average monthly cost-per-click (CPC) in Google Ads search advertising for the insurance industry in Peru reached 59 cents of the U.S. dollar, the highest among the presented sectors. The automobile dealership and jewelry segments recorded the lowest average CPC, each at approximately six cents.