Stay ahead in a fast-paced market with real-time insights into shopper behaviors and trends. Datasys offers unparalleled access to billions of records updated monthly, covering retail, home goods, apparel, and grocery, it includes predictive user attributes and billions of monthly records. With data spanning hundreds of packaged goods, this feed provides in-depth analysis and actionable insights across a wide range of categories.

Gain a complete view of your buyers, supported by predictive user attributes to anticipate trends and refine strategies. From product performance to category trends and consumer preferences, our CPG Data Feed delivers the actionable intelligence needed to optimize offerings, enhance marketing, and solve tomorrow’s challenges today.

Basketview Signal CPG Receipt & POS Consumer Data: A Fusion of Shopper Behavior Details

Consumer Edge is a leader in alternative consumer data for public and private investors and corporate clients. Basketview Signal CPG is aggregated CPG-tagged consumer purchase data that delivers the fastest daily data with 3-day lag, beating leading competitors by up to 20 days. Designed to meet the needs of financial services teams, enjoy a deeper level of market measurement of CPG product purchases and customer behavior with 5 years of data history combined with the ability to integrate with other CE datasets for more holistic analysis. Basketview Signal CPG offers CPG-tagged data on the world’s leading brands combined with CE’s proprietary attribution to product brand and parent company, unlocking insights into retail sales of both established and emerging brands by channel, geography, and more.

Consumer Edge’s Basketview Signal CPG with receipt and POS data offers insights into tracked retail channels including: • Mass • Grocery • Drug • Club • Dollar • Independent Convenience & Gas • Specialty Pet

Benefits • Visibility into CPG Sales: Understand online and offline wholesale sales for leading consumer packaged goods brands and companies, plus specialty channels • Understand Category Performance: Analyze performance by category and brand to inform investment theses. • Fine-Tune Competitive Analysis: Explore CPG retail performance compared to the category or top competitors with SKU-level data mapped to brand, company, and ticker. • See How Retail Pricing Drives Volume: Analyze how pricing affects product brand selection among CPG customers, calculate elasticity, and measure inflation of baskets. • Cut by Channel and Geography: See how trends differ across individual retail channels and subindustries as well as all 50 US states. • Daily Delivery and Granularity: Near real-time updates 365 days a year, with the ability to drill down into individual days to see the impact of promotions, holidays, and weather. Easy aggregation into company fiscal periods either from the day level or via CE aggregation. • Easier Comparisons: Data for different package sizes is equivalized into volumes (e.g., OUNCES) for better estimation of true demand.

Use Case: Pet Specialty Forecasting

Problem A public investor wants to refine their tools for company modeling on key investments in the pet specialty industry.

Solution The firm leveraged Consumer Edge Basketview Signal CPG data to: • Gain visibility into CPG sales for pet brands across mass, grocery, drug, club, dollar, convenience, and pet specialty channels – including both offline and e-commerce • Better understand overall performance of pet specialty categories and brands • Explore retail performance for key pet brands compared to the category with SKU-level data aggregated to brand, company, and ticker • See how retail pricing influences pet brand selection

Metrics Include: • Spend • Items • Volume • Transactions • Price Per Volume

Inquire about a Basketview subscription to perform more complex, near real-time analyses on public tickers and private brands as well as for industries beyond CPG like: • How changes in distribution and channels are affecting a brand’s overall sales • Understand consumer price elasticity • Analyze emerging trends in inflation

Consumer Edge offers a variety of datasets covering the US, Europe (UK, Austria, France, Germany, Italy, Spain), and across the globe, with subscription options serving a wide range of business needs.

Consumer Edge is the Leader in Data-Driven Insights Focused on the Global Consumer

1. ### Context

CPG Brand Sales, Price and Inventory data set for a fictional Retailer

Content

Mocked up data based on general understanding of CPG, Retail space.

Acknowledgements

N/A

Inspiration

Your data will be in front of the world's largest data science community. What questions do you want to see answered?

SafeGraph Places provides baseline location information for every record in the SafeGraph product suite via the Places schema and polygon information when applicable via the Geometry schema. The current scope of a place is defined as any location humans can visit with the exception of single-family homes. This definition encompasses a diverse set of places ranging from restaurants, grocery stores, and malls; to parks, hospitals, museums, offices, and industrial parks. Premium sets of Places include apartment buildings, Parking Lots, and Point POIs (such as ATMs or transit stations).

SafeGraph Places is a point of interest (POI) data offering with varying coverage depending on the country. Note that address conventions and formatting vary across countries. SafeGraph has coalesced these fields into the Places schema.

Problem Statements for a CPG (Consumer Packaged Goods)Company

Sales Performance Analysis The company wants to understand which regions and sales channels generate the highest revenue and profit, and identify low-performing areas to improve distribution strategies.

Brand Comparison Management wants to compare brand performance (e.g., Nestlee vs. Pepsico vs. Unilvr) to determine which brand contributes most to total sales and which needs stronger marketing support.

Product Category Insights The company wants to analyze product category trends (snacks, beverages, household, etc.) to know which categories are driving sales growth and which are declining.

Pricing Effect on Revenue The company wants to assess how unit price variations affect revenue and profit — identifying whether pricing adjustments could increase overall sales margins.

Sales Channel Optimization The company wants to evaluate the performance of different sales channels (Retail, Online, Distributor, Wholesaler) to decide where to focus investments and promotions.

Regional Profitability The company wants to identify regions with high sales but low profit margins, to understand cost inefficiencies or pricing challenges in specific markets.

Seasonal Sales Pattern The company wants to uncover seasonal trends in sales throughout the year to better plan product supply, marketing campaigns, and promotional offers.

Product Demand Forecasting The company wants to use historical sales data to forecast future demand, ensuring better inventory planning and reducing out-of-stock or overstock situations.

Basketview Signal CPG is aggregated CPG-tagged consumer purchase data that delivers the fastest daily data with 3-day lag, beating leading competitors by up to 20 days. Designed for financial services teams, enjoy deeper market measurement of CPG product purchases and customer behavior.

Explore the booming Digital Transformation Solutions market for CPG, driven by personalization, omni-channel retail, and supply chain optimization. Get insights on growth drivers, restraints, and key players shaping the future of consumer packaged goods.

Global consumer packaged goods (CPG) market size was valued $ 2299.41 Billion in 2024 and is expected to rise to $ 3436.56 Billion by 2034 at a CAGR of 4.1%.

The global Consumer Packaged Goods (CPG) IT Services market is experiencing robust expansion, projected to reach an estimated USD 25,500 million by 2025. This growth is fueled by a significant Compound Annual Growth Rate (CAGR) of approximately 12%, indicating a dynamic and evolving landscape. The CPG industry's increasing reliance on digital transformation to optimize operations, enhance customer engagement, and drive innovation is the primary catalyst. Key drivers include the growing demand for data analytics for better consumer insights, the imperative for agile supply chain management to meet evolving consumer preferences, and the widespread adoption of e-commerce platforms. Furthermore, the necessity for robust cybersecurity measures to protect sensitive consumer data and intellectual property is also contributing to the market's upward trajectory. The CPG sector's commitment to leveraging technology for competitive advantage is fundamentally reshaping its operational and strategic frameworks. Several key trends are defining the CPG IT Services market. The rise of omni-channel order management solutions is critical, enabling seamless integration of online and offline customer experiences. Advanced customer experience management solutions are paramount for building brand loyalty in a crowded marketplace. Additionally, the focus on Data Quality as a Service (DQaaS) is intensifying as CPG companies recognize the direct correlation between data accuracy and effective decision-making. While the market is on a strong growth path, certain restraints exist, such as the high cost of implementing advanced IT solutions and the challenge of finding skilled IT professionals within the CPG domain. However, the persistent need for efficiency, personalization, and supply chain resilience is expected to outweigh these challenges, driving sustained investment in IT services across all CPG segments, including apparel, food & beverage, and personal & household goods. This report provides a comprehensive analysis of the Consumer Packaged Goods (CPG) IT Services market, encompassing historical trends, current dynamics, and future projections. The study spans the Study Period: 2019-2033, with a Base Year: 2025, an Estimated Year: 2025, and a Forecast Period: 2025-2033. The Historical Period: 2019-2024 will be used to establish baseline trends. We project the market to reach $450 million in the base year of 2025 and foresee significant growth to $950 million by 2033, driven by digital transformation initiatives within the CPG sector.

Consumer-based survey responders of the brands to which they are most loyal. From acne products to baby wipes, coffee to pet food, this file has the most responsive data from consumers who respond to Direct to Consumer (DTC) offers. Compiled using a variety of surveying techniques including point of purchase surveying as part of the check out process. 30-day hotline available to ensure the freshest information possible.

Fields includes product category, such as: - Acne Products - Tooth Whiteners - Allergy/Cold Remedies - Baby Wipes - Dog Treats - Imported Beer - Energy Bars - Meat Alternatives -Product Brands, such as: - LOreal Paris - Crest - Pepcid - Tylenol - Pampers - Purina - Meow Mix - Budweiser - Keurig - Beyond Meat

Additional selects include - Average purchase price - Recency of purchase - Email

Competitive Pricing - Available for transactional orders. Yearly data licenses available for unlimited use cases, including marketing and analytics.

The Web Analytics Market in Retail and CPG is experiencing robust growth, projected to reach $1.22 billion in 2025 and maintain a Compound Annual Growth Rate (CAGR) of 18.19% from 2025 to 2033. This expansion is fueled by several key drivers. The increasing need for data-driven decision-making within retail and CPG companies is paramount. Businesses are leveraging web analytics to gain deeper insights into customer behavior, optimize marketing campaigns, and personalize the shopping experience. The rise of e-commerce and omnichannel strategies further intensifies the demand for sophisticated web analytics solutions. Specifically, the ability to track customer journeys across multiple touchpoints, analyze real-time data, and measure the effectiveness of online marketing initiatives are crucial factors driving market growth. Furthermore, advancements in artificial intelligence (AI) and machine learning (ML) are enabling more predictive analytics, empowering businesses to anticipate customer needs and proactively address potential challenges. Competitive pressures are also pushing companies to adopt advanced web analytics technologies to gain a competitive edge and improve operational efficiency. Segmentation reveals a strong demand across both SMEs and large enterprises, with significant application in search engine optimization (SEO), online marketing automation, customer profiling, application performance management, and social media management. Major players like Google, IBM, Meta, and Salesforce are strategically positioned to capitalize on this expanding market. The market's growth trajectory is expected to be consistent throughout the forecast period, driven by continued digital transformation within the retail and CPG sectors. While challenges such as data privacy concerns and the complexity of integrating diverse data sources exist, the overall market outlook remains positive. The North American market is anticipated to hold a significant share, given the region's advanced digital infrastructure and high adoption of web analytics technologies. However, other regions, particularly Asia Pacific, are expected to show significant growth due to the rapid expansion of e-commerce and increasing internet penetration. The market's future success hinges on the continued development of innovative analytics solutions that address the specific needs of retail and CPG companies, providing actionable insights that drive revenue growth, customer loyalty, and operational efficiency. Recent developments include: April 2024 - IBM Consulting and Microsoft have unveiled the opening of the IBM-Microsoft Experience Zone in Bangalore, India. The Experience Zone is designed as an exclusive venue where clients can delve into the potential of generative AI, hybrid cloud solutions, and other advanced Microsoft offerings. The goal is to expedite their business transformations and secure a competitive edge., January 2024 - Microsoft Corp. announced a suite of generative AI and data solutions tailored for retailers. These solutions cover every touchpoint of the retail shopper journey, from crafting personalized shopping experiences and empowering store associates to harness and consolidating retail data, ultimately aiding brands in better connecting with their target audiences. Microsoft's initiatives include introducing copilot templates on Azure OpenAI Service, enhancing retailers' ability to craft personalized shopping experiences, and streamlining store operations. Microsoft Fabric hosts advanced retail data solutions, while Microsoft Dynamics 365 Customer Insights boasts new copilot features. Microsoft also rolled out the Retail Media Creative Studio within the Microsoft Retail Media Platform. These advancements collectively bolster Microsoft Cloud for Retail, providing retailers with diverse tools to integrate copilot experiences across the entire shopper journey seamlessly.. Key drivers for this market are: Growing Demand for Online Shopping Trends, Rising Adoption of Analytics Tools to Understand Customer Preferences; Increasing Customer Centric Approach and Use of Recommendation Engines. Potential restraints include: Growing Demand for Online Shopping Trends, Rising Adoption of Analytics Tools to Understand Customer Preferences; Increasing Customer Centric Approach and Use of Recommendation Engines. Notable trends are: Search Engine Optimization and Ranking Sector Significantly Driving the Market Growth.

Consumer Goods (CPG) Market Outlook

The global Consumer Goods (CPG) market size was valued at approximately USD 8.3 trillion in 2023 and is expected to reach USD 12.5 trillion by 2032, growing at a compound annual growth rate (CAGR) of 4.7% during the forecast period. This substantial growth can be attributed to several factors, including the increasing urban population, rising disposable incomes, and the rapid adoption of e-commerce platforms across various regions.

One of the primary growth factors driving the CPG market is the ongoing urbanization trend. As more people move to urban areas, the demand for consumer goods naturally increases. Urban dwellers typically have higher disposable incomes, which translates into more spending on both essential and non-essential consumer goods. Additionally, urbanization leads to changes in lifestyle and consumption patterns, favoring products that offer convenience, quality, and brand value. These changes are propelling the market forward at a steady pace.

Another significant growth factor is the advent of digital transformation and the proliferation of e-commerce. The integration of advanced technologies such as artificial intelligence, machine learning, and big data analytics into the retail sector has revolutionized the way consumers shop for goods. E-commerce platforms provide consumers with the convenience of shopping from anywhere at any time, which has become especially crucial in the wake of the COVID-19 pandemic. This shift towards online shopping has not only increased the reach of CPG companies but has also enabled them to gather valuable consumer data for more targeted marketing and improved supply chain management.

Consumer preferences are also evolving, with a growing emphasis on health, wellness, and sustainability. This shift is driving the demand for organic, natural, and eco-friendly products. Companies are increasingly focusing on sustainability, from sourcing raw materials to packaging and distribution. This trend is particularly strong among younger consumers, who are more environmentally conscious and willing to pay a premium for sustainable products. Consequently, companies that align with these values are experiencing higher growth rates.

When considering the regional outlook, the Asia Pacific region stands out as a major growth contributor to the global CPG market. The region is experiencing rapid economic development, a burgeoning middle class, and significant population growth, particularly in countries like China and India. North America and Europe also continue to be substantial markets due to high consumer spending and advanced retail infrastructure. However, the growth rate in these regions is comparatively slower due to market saturation. Meanwhile, Latin America, the Middle East, and Africa are emerging as potential markets due to increasing urbanization and improving economic conditions.

Product Type Analysis

The CPG market is segmented by product type into Food and Beverages, Personal Care and Cosmetics, Household Products, and Others. The Food and Beverages segment dominates the market, accounting for the largest share. This can be attributed to the essential nature of food and beverages, making them a constant necessity. The increasing demand for healthier options, organic products, and premium beverages is driving growth in this segment. Moreover, innovative product offerings and convenient packaging solutions are attracting a significant consumer base.

Personal Care and Cosmetics is another crucial segment, experiencing robust growth due to rising beauty consciousness and the influence of social media. The demand for skincare, haircare, and makeup products is soaring, particularly among younger demographics. Innovations in product formulations, such as the inclusion of natural and organic ingredients, are further enhancing the appeal of personal care products. Additionally, the male grooming sector is gaining traction, contributing to the growth of this segment.

The Household Products segment includes items such as cleaning supplies, laundry detergents, and other home care products. This segment is growing steadily, driven by the increasing focus on hygiene and cleanliness, especially in the post-pandemic era. Manufacturers are continuously introducing new and improved products to meet consumer demands for efficacy and convenience. Eco-friendly and sustainable household products are also gaining popularity, aligning with the global shift towards environmental responsibility.

Other products in the CPG m

The Global Data Broker Market Size was valued at USD 275 Billion in 2024 and is projected to reach USD 568 Billion by 2032, growing at a CAGR of 9.05% during the forecast period 2026 to 2032.Global Data Broker Market DriversThe market drivers for the data broker market can be influenced by various factors. These may include:Growing Demand for Consumer and Enterprise Data: The need for actionable data across industries such as retail, finance, and healthcare is projected to drive demand for data broker services.Increasing Adoption of Programmatic Advertising: The shift towards automated ad buying using user behavior data is anticipated to boost reliance on data brokers for real-time audience segmentation.

CPG & Retail themed Insights based on the largest syndicated study in Canada, Vividata's SCC | Study of the Canadian Consumer. Spotzi analysed and processed the results of over 100.000+ questionnaires and with the use of complex machine learning algoritms created the go-to source for demographics, psychographics, lifestyle, life events, media, purchasing and brand preferences divided into 17 categories. By incorporating these extensive Vividata based datasets you will unleash the full potential of our Spotzi plans and lift your insights to the next level.

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Consumer Packaged Goods Market Size 2025-2029

The consumer packaged goods (CPG) market size is forecast to increase by USD 1476.3 billion, at a CAGR of 4.9% between 2024 and 2029.

The market is experiencing significant shifts driven by the increasing sales of CPG products through e-commerce channels and the emergence of direct-to-consumer (D2C) brands. This digital transformation poses both opportunities and challenges for market participants. On the one hand, e-commerce sales growth presents a lucrative avenue for CPG companies to expand their customer base and reach new demographics. On the other hand, D2C brands, with their agile business models and direct consumer connections, are disrupting traditional CPG market dynamics. However, the market landscape is not without challenges. Global inflation and supply chain disruptions are pressing issues that threaten profitability and operational efficiency.
Companies must navigate these challenges by implementing pricing strategies that balance consumer affordability with profitability, and by strengthening their supply chain resilience through strategic partnerships and technology investments. In conclusion, the CPG market is undergoing a period of transformation, driven by digital trends and disrupted by new business models. To capitalize on opportunities and navigate challenges effectively, companies must remain agile, innovative, and consumer-centric.

What will be the Size of the Consumer Packaged Goods (CPG) Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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In the dynamic and ever-evolving the market, various sectors continually adapt to emerging trends and market conditions. Nutritional supplements, for instance, experience fluctuations in consumer demand based on health consciousness levels. Price elasticity influences the pricing strategies of fast-moving consumer goods (FMCG), affecting both grocery products and non-durable items. Consumer trends shape the beverage industry, with preferences leaning towards healthier options and sustainable packaging. Supply chain management remains a critical focus, ensuring food safety regulations are met and product innovation is executed efficiently. Consumer perception drives packaging design and data analytics, while dairy products undergo product lifecycle management and snacks and confectionery face increasing competition from private label brands.

E-commerce platforms reshape retail distribution, requiring marketing strategies tailored to the digital landscape. Consumer insights inform advertising campaigns, while ethical sourcing and sustainability initiatives gain traction across various sectors, including cosmetics and toiletries, household cleaners, and paper products. The health and wellness trend influences the value proposition of household goods and packaged food, as well as baby care products. Sales forecasting relies on understanding product differentiation and brand loyalty, with customer experience and ingredient transparency becoming increasingly important factors. The CPG market's continuous dynamism underscores the importance of adaptability and responsiveness to shifting consumer preferences and market conditions.

How is this Consumer Packaged Goods (CPG) Industry segmented?

The consumer packaged goods (CPG) industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Food and beverages
  Personal care and cosmetics
  Household supplies
  Pharmaceuticals
  Others


Distribution Channel

  Offline
  Online


End-use

  Household Consumers
  Commercial Users
  Institutional Buyers
  Others


Packaging Type

  Plastic Packaging
  Paperboard Packaging
  Glass Packaging
  Metal Packaging
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Product Insights

The food and beverages segment is estimated to witness significant growth during the forecast period.

In today's fast-paced world, consumers prioritize convenience and affordability, driving the demand for consumer packaged goods (CPG). This market encompasses a wide range of products, including grocery items, beverages, personal care, and household essentials. The beverage industry, with its fast-moving consumer goods, caters to the growing trend of on-the-go consumption. Longer shelf lives of packaged foods and beverages cater to consumers' busy lifestyles and reduce food waste. Sustainability is a

Discover the booming Category Management Software market! This in-depth analysis reveals key trends, growth drivers, and leading players shaping this dynamic sector, projecting a robust CAGR and significant market expansion through 2033. Learn about cloud-based solutions, market segmentation, and the challenges faced.

Explore the booming CPG Marketing Solutions market, driven by digital transformation and AI. Discover market size, growth drivers, restraints, and key players shaping the future of consumer goods marketing.