Track share of shelf, predict revenue surprises, and drill down into brand and category level performance by household demography across thousands of brands and hundreds of manufacturers. Scanner Consumer Packaged Goods (CPG) data is sourced from thousands of retail stores and millions of underlying US households across grocery and drugstore chains. Available exclusively to investors.

Stay ahead in a fast-paced market with real-time insights into shopper behaviors and trends. Datasys offers unparalleled access to billions of records updated monthly, covering retail, home goods, apparel, and grocery, it includes predictive user attributes and billions of monthly records. With data spanning hundreds of packaged goods, this feed provides in-depth analysis and actionable insights across a wide range of categories.

Gain a complete view of your buyers, supported by predictive user attributes to anticipate trends and refine strategies. From product performance to category trends and consumer preferences, our CPG Data Feed delivers the actionable intelligence needed to optimize offerings, enhance marketing, and solve tomorrow’s challenges today.

SafeGraph Places provides baseline location information for every record in the SafeGraph product suite via the Places schema and polygon information when applicable via the Geometry schema. The current scope of a place is defined as any location humans can visit with the exception of single-family homes. This definition encompasses a diverse set of places ranging from restaurants, grocery stores, and malls; to parks, hospitals, museums, offices, and industrial parks. Premium sets of Places include apartment buildings, Parking Lots, and Point POIs (such as ATMs or transit stations).

SafeGraph Places is a point of interest (POI) data offering with varying coverage depending on the country. Note that address conventions and formatting vary across countries. SafeGraph has coalesced these fields into the Places schema.

SafeGraph provides clean and accurate geospatial datasets on 51M+ physical places/points of interest (POI) globally. Hundreds of industry leaders like Mapbox, Verizon, Clear Channel, and Esri already rely on SafeGraph POI data to unlock business insights and drive innovation.

The Web Analytics market in Retail and CPG is experiencing robust growth, projected to reach $1.22 billion in 2025 and maintain a Compound Annual Growth Rate (CAGR) of 18.19% from 2025 to 2033. This expansion is fueled by several key drivers. The increasing need for data-driven decision-making within retail and consumer packaged goods (CPG) companies is paramount. Businesses are leveraging web analytics to gain deeper insights into consumer behavior, optimize marketing campaigns, personalize customer experiences, and improve operational efficiency. The rising adoption of e-commerce and omnichannel strategies further accelerates market growth, demanding sophisticated analytics to track customer journeys across multiple touchpoints. Furthermore, advancements in artificial intelligence (AI) and machine learning (ML) are enhancing the capabilities of web analytics platforms, enabling more accurate predictions and proactive adjustments to business strategies. The market is segmented by offering (solutions and services), organization size (SMEs and large enterprises), and application (SEO/ranking, online marketing, customer profiling, application performance management, social media management, and others). Large enterprises currently dominate the market due to their greater resources and sophisticated analytics requirements, but the SME segment is expected to witness significant growth driven by the accessibility of cloud-based analytics solutions. Geographic distribution shows strong growth potential across regions, particularly in the Asia-Pacific region fueled by rapid e-commerce adoption and digital transformation initiatives. North America and Europe maintain substantial market shares due to early adoption and mature digital infrastructure. Competition in the market is intense, with major players like Google, IBM, Meta, Adobe, Microsoft, and Salesforce offering a wide range of analytics solutions and services. However, the market also accommodates smaller, specialized providers catering to niche needs. The future growth of the Web Analytics market in Retail and CPG will depend on factors like continued innovation in analytics technologies, the increasing complexity of customer data, the need for enhanced data security and privacy, and the evolving regulatory landscape around data usage. Companies that can effectively address these factors and deliver comprehensive, user-friendly, and insightful analytics platforms are poised to capture significant market share in the coming years. The focus will continue to shift toward predictive analytics, real-time dashboards, and integrated solutions that provide a holistic view of the customer journey. Recent developments include: April 2024 - IBM Consulting and Microsoft have unveiled the opening of the IBM-Microsoft Experience Zone in Bangalore, India. The Experience Zone is designed as an exclusive venue where clients can delve into the potential of generative AI, hybrid cloud solutions, and other advanced Microsoft offerings. The goal is to expedite their business transformations and secure a competitive edge., January 2024 - Microsoft Corp. announced a suite of generative AI and data solutions tailored for retailers. These solutions cover every touchpoint of the retail shopper journey, from crafting personalized shopping experiences and empowering store associates to harness and consolidating retail data, ultimately aiding brands in better connecting with their target audiences. Microsoft's initiatives include introducing copilot templates on Azure OpenAI Service, enhancing retailers' ability to craft personalized shopping experiences, and streamlining store operations. Microsoft Fabric hosts advanced retail data solutions, while Microsoft Dynamics 365 Customer Insights boasts new copilot features. Microsoft also rolled out the Retail Media Creative Studio within the Microsoft Retail Media Platform. These advancements collectively bolster Microsoft Cloud for Retail, providing retailers with diverse tools to integrate copilot experiences across the entire shopper journey seamlessly.. Key drivers for this market are: Growing Demand for Online Shopping Trends, Rising Adoption of Analytics Tools to Understand Customer Preferences; Increasing Customer Centric Approach and Use of Recommendation Engines. Potential restraints include: Growing Demand for Online Shopping Trends, Rising Adoption of Analytics Tools to Understand Customer Preferences; Increasing Customer Centric Approach and Use of Recommendation Engines. Notable trends are: Search Engine Optimization and Ranking Sector Significantly Driving the Market Growth.

The Consumer Packaged Goods (CPG) Sales Software market is experiencing robust growth, driven by the increasing need for efficient sales management and enhanced customer relationship management (CRM) within the dynamic CPG sector. The market's expansion is fueled by several key factors: the adoption of cloud-based solutions offering scalability and cost-effectiveness, the rising demand for data-driven insights to optimize sales strategies, and the growing importance of omnichannel sales strategies to reach consumers across various touchpoints. Companies are increasingly investing in software that integrates sales data with marketing and supply chain operations, creating a holistic view of the customer journey and improving overall business efficiency. This trend is further accelerated by the need for real-time sales data analysis to make informed, timely decisions in a rapidly evolving market. Competition is fierce, with established players like SAP, Microsoft, and Salesforce vying for market share alongside specialized CPG solutions providers. The market is segmented by deployment type (cloud, on-premise), software functionality (sales force automation, CRM, analytics), and enterprise size (small, medium, large). Future growth will likely be driven by the adoption of advanced analytics capabilities, including AI and machine learning, to personalize customer interactions and predict sales trends more accurately. The projected Compound Annual Growth Rate (CAGR) suggests a significant market expansion over the forecast period (2025-2033). While precise figures are unavailable, a reasonable estimation, considering industry trends and the factors mentioned above, places the 2025 market size at approximately $15 billion. This is based on a conservative assessment of existing market reports and the rapid adoption of digital transformation initiatives within the CPG sector. Continued growth will depend on factors such as economic stability, technological advancements, and the ongoing adaptation of CPG companies to evolving consumer preferences and purchasing behaviors. The competitive landscape is dynamic, with mergers and acquisitions, and the development of innovative solutions shaping the market's trajectory. Regional variations in market penetration and growth rates are expected, with North America and Europe likely maintaining strong positions due to their technological advancements and high adoption rates.

Basketview Signal CPG Receipt & POS Consumer Data: A Fusion of Shopper Behavior Details

Consumer Edge is a leader in alternative consumer data for public and private investors and corporate clients. Basketview Signal CPG is aggregated CPG-tagged consumer purchase data that delivers the fastest daily data with 3-day lag, beating leading competitors by up to 20 days. Designed to meet the needs of financial services teams, enjoy a deeper level of market measurement of CPG product purchases and customer behavior with 5 years of data history combined with the ability to integrate with other CE datasets for more holistic analysis. Basketview Signal CPG offers CPG-tagged data on the world’s leading brands combined with CE’s proprietary attribution to product brand and parent company, unlocking insights into retail sales of both established and emerging brands by channel, geography, and more.

Consumer Edge’s Basketview Signal CPG with receipt and POS data offers insights into tracked retail channels including: • Mass • Grocery • Drug • Club • Dollar • Independent Convenience & Gas • Specialty Pet

Benefits • Visibility into CPG Sales: Understand online and offline wholesale sales for leading consumer packaged goods brands and companies, plus specialty channels • Understand Category Performance: Analyze performance by category and brand to inform investment theses. • Fine-Tune Competitive Analysis: Explore CPG retail performance compared to the category or top competitors with SKU-level data mapped to brand, company, and ticker. • See How Retail Pricing Drives Volume: Analyze how pricing affects product brand selection among CPG customers, calculate elasticity, and measure inflation of baskets. • Cut by Channel and Geography: See how trends differ across individual retail channels and subindustries as well as all 50 US states. • Daily Delivery and Granularity: Near real-time updates 365 days a year, with the ability to drill down into individual days to see the impact of promotions, holidays, and weather. Easy aggregation into company fiscal periods either from the day level or via CE aggregation. • Easier Comparisons: Data for different package sizes is equivalized into volumes (e.g., OUNCES) for better estimation of true demand.

Use Case: Pet Specialty Forecasting

Problem A public investor wants to refine their tools for company modeling on key investments in the pet specialty industry.

Solution The firm leveraged Consumer Edge Basketview Signal CPG data to: • Gain visibility into CPG sales for pet brands across mass, grocery, drug, club, dollar, convenience, and pet specialty channels – including both offline and e-commerce • Better understand overall performance of pet specialty categories and brands • Explore retail performance for key pet brands compared to the category with SKU-level data aggregated to brand, company, and ticker • See how retail pricing influences pet brand selection

Metrics Include: • Spend • Items • Volume • Transactions • Price Per Volume

Inquire about a Basketview subscription to perform more complex, near real-time analyses on public tickers and private brands as well as for industries beyond CPG like: • How changes in distribution and channels are affecting a brand’s overall sales • Understand consumer price elasticity • Analyze emerging trends in inflation

Consumer Edge offers a variety of datasets covering the US, Europe (UK, Austria, France, Germany, Italy, Spain), and across the globe, with subscription options serving a wide range of business needs.

Consumer Edge is the Leader in Data-Driven Insights Focused on the Global Consumer

The Consumer Packaged Goods (CPG) solutions market is experiencing robust growth, driven by the increasing need for efficient supply chain management, enhanced customer engagement, and data-driven decision-making within the industry. The market's expansion is fueled by several key factors, including the rising adoption of cloud-based solutions offering scalability and cost-effectiveness, the growing integration of mobile technologies for real-time data access and improved operational efficiency, and the increasing demand for advanced analytics to optimize pricing, promotions, and inventory management. Furthermore, the proliferation of e-commerce and omnichannel strategies is pushing CPG companies to invest heavily in solutions that enhance their digital capabilities and improve customer experience. This market is segmented by deployment type (cloud-based, on-premise, mobile) and application (distributors, manufacturers), with cloud-based solutions witnessing the fastest growth due to their flexibility and accessibility. Major players like SAP, Microsoft, Salesforce, and Oracle dominate the market landscape, offering comprehensive solutions catering to the diverse needs of CPG companies across various regions. The market is geographically diverse, with North America and Europe currently holding significant market shares. However, the Asia-Pacific region is projected to experience substantial growth in the coming years, driven by increasing adoption of digital technologies and expanding e-commerce markets in countries like China and India. While the market faces challenges like high implementation costs and the need for skilled workforce to manage complex solutions, the overall outlook remains positive. The ongoing trend toward digital transformation, coupled with the need for greater supply chain resilience and enhanced customer insights, will continue to fuel market expansion throughout the forecast period (2025-2033). Competitive pressures are stimulating innovation, with companies continuously developing new features and functionalities to enhance their offerings and gain a competitive edge. This is expected to lead to the consolidation of some players and emergence of new, specialized solutions in niche areas within the CPG sector.

The Web Analytics Market in Retail and CPG is experiencing robust growth, projected to reach $1.22 billion in 2025 and maintain a Compound Annual Growth Rate (CAGR) of 18.19% from 2025 to 2033. This expansion is fueled by several key drivers. The increasing need for data-driven decision-making within retail and CPG companies is paramount. Businesses are leveraging web analytics to gain deeper insights into customer behavior, optimize marketing campaigns, and personalize the shopping experience. The rise of e-commerce and omnichannel strategies further intensifies the demand for sophisticated web analytics solutions. Specifically, the ability to track customer journeys across multiple touchpoints, analyze real-time data, and measure the effectiveness of online marketing initiatives are crucial factors driving market growth. Furthermore, advancements in artificial intelligence (AI) and machine learning (ML) are enabling more predictive analytics, empowering businesses to anticipate customer needs and proactively address potential challenges. Competitive pressures are also pushing companies to adopt advanced web analytics technologies to gain a competitive edge and improve operational efficiency. Segmentation reveals a strong demand across both SMEs and large enterprises, with significant application in search engine optimization (SEO), online marketing automation, customer profiling, application performance management, and social media management. Major players like Google, IBM, Meta, and Salesforce are strategically positioned to capitalize on this expanding market. The market's growth trajectory is expected to be consistent throughout the forecast period, driven by continued digital transformation within the retail and CPG sectors. While challenges such as data privacy concerns and the complexity of integrating diverse data sources exist, the overall market outlook remains positive. The North American market is anticipated to hold a significant share, given the region's advanced digital infrastructure and high adoption of web analytics technologies. However, other regions, particularly Asia Pacific, are expected to show significant growth due to the rapid expansion of e-commerce and increasing internet penetration. The market's future success hinges on the continued development of innovative analytics solutions that address the specific needs of retail and CPG companies, providing actionable insights that drive revenue growth, customer loyalty, and operational efficiency. Recent developments include: April 2024 - IBM Consulting and Microsoft have unveiled the opening of the IBM-Microsoft Experience Zone in Bangalore, India. The Experience Zone is designed as an exclusive venue where clients can delve into the potential of generative AI, hybrid cloud solutions, and other advanced Microsoft offerings. The goal is to expedite their business transformations and secure a competitive edge., January 2024 - Microsoft Corp. announced a suite of generative AI and data solutions tailored for retailers. These solutions cover every touchpoint of the retail shopper journey, from crafting personalized shopping experiences and empowering store associates to harness and consolidating retail data, ultimately aiding brands in better connecting with their target audiences. Microsoft's initiatives include introducing copilot templates on Azure OpenAI Service, enhancing retailers' ability to craft personalized shopping experiences, and streamlining store operations. Microsoft Fabric hosts advanced retail data solutions, while Microsoft Dynamics 365 Customer Insights boasts new copilot features. Microsoft also rolled out the Retail Media Creative Studio within the Microsoft Retail Media Platform. These advancements collectively bolster Microsoft Cloud for Retail, providing retailers with diverse tools to integrate copilot experiences across the entire shopper journey seamlessly.. Key drivers for this market are: Growing Demand for Online Shopping Trends, Rising Adoption of Analytics Tools to Understand Customer Preferences; Increasing Customer Centric Approach and Use of Recommendation Engines. Potential restraints include: Growing Demand for Online Shopping Trends, Rising Adoption of Analytics Tools to Understand Customer Preferences; Increasing Customer Centric Approach and Use of Recommendation Engines. Notable trends are: Search Engine Optimization and Ranking Sector Significantly Driving the Market Growth.

CPG Software Solutions Market Outlook

The global Consumer Packaged Goods (CPG) Software Solutions market size was estimated at USD 15.3 billion in 2023 and is projected to reach USD 28.5 billion by 2032, growing at a compound annual growth rate (CAGR) of 7.2% during the forecast period. The growth of the CPG Software Solutions market is primarily driven by the increasing need for efficient supply chain management, rising consumer demand for personalized products, and the integration of advanced technologies like Artificial Intelligence (AI) and Machine Learning (ML).

One of the key growth factors contributing to the expansion of the CPG Software Solutions market is the growing importance of data analytics in consumer goods. Companies are increasingly leveraging big data analytics to understand consumer behavior, preferences, and trends, which helps them make more informed decisions regarding product development, marketing strategies, and inventory management. This growing reliance on data-driven decision-making is prompting CPG companies to invest heavily in software solutions that can handle large volumes of data and provide actionable insights.

Another significant growth driver is the rising trend of digital transformation across industries. As CPG companies aim to enhance their operational efficiency, reduce costs, and improve customer satisfaction, they are increasingly adopting digital solutions. Technologies such as AI, ML, blockchain, and the Internet of Things (IoT) are being integrated into CPG software solutions to streamline processes, automate tasks, and enhance supply chain visibility. This digital shift is creating a lucrative market for CPG software solutions, as more companies recognize the benefits of modernizing their operations.

The adoption of omnichannel retail strategies is also playing a crucial role in the growth of the CPG Software Solutions market. With consumers expecting a seamless shopping experience across various channels, CPG companies are focusing on creating unified customer experiences. This requires robust software solutions that can integrate and manage data from multiple touchpoints, such as online stores, physical retail locations, and mobile apps. The demand for such solutions is further fueled by the increasing penetration of e-commerce and the growing preference for online shopping among consumers.

The regional outlook for the CPG Software Solutions market indicates significant growth opportunities in Asia Pacific, North America, Europe, Latin America, and the Middle East & Africa. North America is expected to dominate the market due to the presence of major CPG companies and the early adoption of advanced technologies. The Asia Pacific region is projected to witness the highest growth rate, driven by the rapid economic development, increasing consumer spending, and the rising adoption of digital solutions. Europe is also anticipated to experience steady growth, supported by the strong presence of established CPG brands and a favorable regulatory environment.

Component Analysis

The CPG Software Solutions market is segmented by component into software and services. The software segment includes various solutions such as supply chain management (SCM), customer relationship management (CRM), enterprise resource planning (ERP), marketing and sales solutions, and others. These software solutions are designed to help CPG companies manage their operations more efficiently, improve customer engagement, and drive sales growth. The increasing demand for integrated software solutions that offer end-to-end visibility and control over business processes is driving the growth of this segment.

Within the software segment, enterprise resource planning (ERP) solutions are particularly crucial for CPG companies. ERP systems integrate various business functions, such as finance, HR, manufacturing, and supply chain, into a single platform. This integration helps companies streamline their operations, reduce redundancies, and improve decision-making. The growing need for real-time data access and the ability to respond quickly to market changes are key factors contributing to the adoption of ERP solutions in the CPG industry.

Customer relationship management (CRM) solutions are also gaining traction in the CPG Software Solutions market. CRM systems help companies manage their interactions with customers, improve customer service, and increase customer loyalty. With the rise of e-commerce and the increasing importance of personalized customer experiences, CRM solutions are becoming essential for CPG

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Consumer Packaged Goods Market Size 2025-2029

The consumer packaged goods (CPG) market size is forecast to increase by USD 1476.3 billion, at a CAGR of 4.9% between 2024 and 2029.

The market is experiencing significant shifts driven by the increasing sales of CPG products through e-commerce channels and the emergence of direct-to-consumer (D2C) brands. This digital transformation poses both opportunities and challenges for market participants. On the one hand, e-commerce sales growth presents a lucrative avenue for CPG companies to expand their customer base and reach new demographics. On the other hand, D2C brands, with their agile business models and direct consumer connections, are disrupting traditional CPG market dynamics. However, the market landscape is not without challenges. Global inflation and supply chain disruptions are pressing issues that threaten profitability and operational efficiency.
Companies must navigate these challenges by implementing pricing strategies that balance consumer affordability with profitability, and by strengthening their supply chain resilience through strategic partnerships and technology investments. In conclusion, the CPG market is undergoing a period of transformation, driven by digital trends and disrupted by new business models. To capitalize on opportunities and navigate challenges effectively, companies must remain agile, innovative, and consumer-centric.

What will be the Size of the Consumer Packaged Goods (CPG) Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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In the dynamic and ever-evolving the market, various sectors continually adapt to emerging trends and market conditions. Nutritional supplements, for instance, experience fluctuations in consumer demand based on health consciousness levels. Price elasticity influences the pricing strategies of fast-moving consumer goods (FMCG), affecting both grocery products and non-durable items. Consumer trends shape the beverage industry, with preferences leaning towards healthier options and sustainable packaging. Supply chain management remains a critical focus, ensuring food safety regulations are met and product innovation is executed efficiently. Consumer perception drives packaging design and data analytics, while dairy products undergo product lifecycle management and snacks and confectionery face increasing competition from private label brands.

E-commerce platforms reshape retail distribution, requiring marketing strategies tailored to the digital landscape. Consumer insights inform advertising campaigns, while ethical sourcing and sustainability initiatives gain traction across various sectors, including cosmetics and toiletries, household cleaners, and paper products. The health and wellness trend influences the value proposition of household goods and packaged food, as well as baby care products. Sales forecasting relies on understanding product differentiation and brand loyalty, with customer experience and ingredient transparency becoming increasingly important factors. The CPG market's continuous dynamism underscores the importance of adaptability and responsiveness to shifting consumer preferences and market conditions.

How is this Consumer Packaged Goods (CPG) Industry segmented?

The consumer packaged goods (CPG) industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Food and beverages
  Personal care and cosmetics
  Household supplies
  Pharmaceuticals
  Others


Distribution Channel

  Offline
  Online


End-use

  Household Consumers
  Commercial Users
  Institutional Buyers
  Others


Packaging Type

  Plastic Packaging
  Paperboard Packaging
  Glass Packaging
  Metal Packaging
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Product Insights

The food and beverages segment is estimated to witness significant growth during the forecast period.

In today's fast-paced world, consumers prioritize convenience and affordability, driving the demand for consumer packaged goods (CPG). This market encompasses a wide range of products, including grocery items, beverages, personal care, and household essentials. The beverage industry, with its fast-moving consumer goods, caters to the growing trend of on-the-go consumption. Longer shelf lives of packaged foods and beverages cater to consumers' busy lifestyles and reduce food waste. Sustainabilit

The Consumer Packaged Goods (CPG) Marketing Software and Platforms market is experiencing robust growth, driven by the increasing need for brands to engage with consumers across diverse digital channels. The market's value, estimated at $15 billion in 2025, is projected to expand at a Compound Annual Growth Rate (CAGR) of 12% from 2025 to 2033, reaching approximately $40 billion by 2033. This expansion is fueled by several key drivers: the rise of e-commerce and digital marketing, the need for data-driven decision-making, increasing demand for personalized marketing experiences, and the growing adoption of cloud-based solutions offering scalability and cost-effectiveness. Key trends include the integration of artificial intelligence (AI) and machine learning (ML) for advanced analytics and predictive modeling, the increasing use of marketing automation tools to streamline campaigns, and the growing importance of omnichannel marketing strategies that seamlessly integrate online and offline touchpoints. While data privacy regulations and the complexity of integrating various marketing technologies present some restraints, the overall market outlook remains positive, driven by continuous technological advancements and the evolving consumer landscape. The market is segmented by software type (CRM, marketing automation, analytics, etc.), deployment mode (cloud, on-premise), and industry vertical (food & beverage, personal care, etc.), providing various opportunities for established players and new entrants. Major players like SAP, Microsoft, Adobe, Salesforce, and Oracle dominate the landscape, offering comprehensive suites of marketing software and platforms. However, smaller, specialized vendors are also gaining traction, particularly those focusing on niche functionalities or specific industry verticals. The competitive landscape is dynamic, with companies continuously innovating and expanding their offerings to meet evolving customer needs. The regional distribution shows a strong presence in North America and Europe, reflecting the high adoption rates in these mature markets. However, growth opportunities are also significant in emerging economies in Asia-Pacific and Latin America, where increasing digital penetration and rising consumer spending are driving demand. The long-term outlook for CPG marketing software and platforms remains highly promising, fueled by continuous technological innovation and the ever-changing demands of the consumer goods industry.

CPG Software Market Outlook

The CPG (Consumer Packaged Goods) Software market is demonstrating robust growth and expansion, with the market size projected to rise from an estimated USD 12 billion in 2023 to a staggering USD 25 billion by 2032, registering a compound annual growth rate (CAGR) of 8.5%. This upward trajectory is propelled by several key growth factors, including the increasing digital transformation across industries, the need for enhanced operational efficiency, and the growing emphasis on customer satisfaction and experience. Additionally, the proliferation of e-commerce, coupled with advancements in data analytics, is ushering in a new era of innovation in the consumer packaged goods sector.

A significant growth driver for the CPG Software market is the escalating demand for integrated solutions that streamline operations and enhance productivity. Businesses in the CPG sector are increasingly leveraging software solutions to improve supply chain management, optimize retail operations, and enhance marketing strategies. This is particularly critical in todayÂ’s fast-paced environment where consumer preferences and behaviors are rapidly changing. The ability to adapt to these changes swiftly through efficient software solutions is thus becoming a strategic imperative for companies seeking to maintain a competitive edge. The shift towards digital platforms also enables real-time data access and analytics, which in turn supports informed decision-making and strategic planning.

Another pivotal growth factor is the increasing need for personalized marketing and customer engagement strategies. The CPG industry is recognizing the value of data-driven insights to understand and anticipate consumer needs, preferences, and purchasing behaviors. Software solutions that offer advanced analytics and AI capabilities are empowering businesses to design targeted marketing campaigns and personalized product offerings. This not only enhances customer satisfaction but also fosters brand loyalty and drives sales growth. Furthermore, the rise of omnichannel retailing requires seamless integration across various platforms, further fueling the demand for sophisticated software solutions in the CPG market.

The ongoing technological advancements, particularly in cloud computing and IoT, are also a major growth catalyst for the CPG Software market. Cloud-based solutions offer scalability, flexibility, and cost-effectiveness, encouraging their adoption across small and medium enterprises as well as large corporations. The integration of IoT devices in CPG operations facilitates real-time monitoring and management of products and services, enhancing operational efficiency and reducing costs. These technological innovations are enabling businesses to optimize their processes, reduce waste, and contribute to sustainable practices, which are becoming increasingly important in the modern marketplace.

Regionally, North America is expected to hold a dominant position in the CPG Software market, driven by the presence of key industry players and a strong focus on technological innovation. The Asia Pacific region, however, is anticipated to witness the highest growth rate due to the rapid digitalization in emerging economies and increasing consumer demand for packaged goods. Europe continues to be a significant market, with a strong emphasis on sustainability and efficiency driving the adoption of CPG software solutions. Meanwhile, Latin America and the Middle East & Africa are also showing promising potential, with growing investments in technology and infrastructure development.

Component Analysis

The component segment of the CPG Software market is primarily divided into Software and Services. The software component encompasses a wide range of applications designed to streamline operations, enhance productivity, and facilitate decision-making within the CPG sector. These applications include retail management systems, supply chain management software, marketing automation tools, and product lifecycle management solutions, among others. The demand for these software solutions is driven by their ability to integrate various business functions, providing a holistic view of operations and enabling businesses to respond swiftly to market changes and consumer demands.

On the other hand, the services component plays a crucial role in supporting the implementation, maintenance, and optimization of software solutions. This includes consulting services, system integration, training, and support services. As businesses increasingly adopt advanced software solutions, the need for experti

Consumer Packaged Goods (CPG) Market Outlook

According to our latest research, the global Consumer Packaged Goods (CPG) market size reached USD 2.43 trillion in 2024. The market is expected to expand at a robust CAGR of 5.8% during the forecast period from 2025 to 2033. By the end of 2033, the CPG market is forecasted to attain a value of approximately USD 4.06 trillion. This growth is primarily driven by evolving consumer preferences, rapid urbanization, and the increasing penetration of digital retail channels worldwide.

One of the most significant growth factors for the Consumer Packaged Goods market is the ongoing transformation in consumer lifestyles and purchasing behaviors. Urbanization and rising disposable incomes, especially in emerging economies, are driving increased demand for convenient, ready-to-use, and value-added products across food & beverages, personal care, and household segments. The proliferation of nuclear families and fast-paced urban lifestyles have led to a surge in demand for packaged foods, personal care items, and household cleaning products. Additionally, the growing awareness about health, hygiene, and wellness has further accelerated the consumption of premium and organic CPG products, prompting manufacturers to innovate and diversify their offerings.

Another key driver contributing to the expansion of the CPG market is the rapid digitalization of retail channels. The advent of e-commerce platforms and direct-to-consumer (D2C) models has revolutionized the way CPG products are marketed, sold, and delivered. Online retail, supported by enhanced logistics and digital payment infrastructure, has enabled brands to reach a wider customer base, including those in remote and underserved areas. Furthermore, the integration of artificial intelligence, big data analytics, and personalized marketing strategies has enabled CPG companies to better understand consumer preferences, optimize supply chains, and create targeted promotional campaigns, thus boosting sales and customer loyalty.

Sustainability and environmental consciousness are also playing an increasingly pivotal role in shaping the Consumer Packaged Goods market. Consumers are becoming more discerning about the ecological impact of their purchases, prompting brands to adopt eco-friendly packaging, source sustainable raw materials, and invest in green manufacturing processes. Regulatory pressures and voluntary sustainability initiatives have led to a shift towards biodegradable, recyclable, and reusable packaging solutions. This trend not only enhances brand reputation but also aligns with the global movement towards circular economies. Companies that prioritize sustainability are witnessing stronger brand affinity and improved market share, especially among environmentally conscious millennials and Gen Z consumers.

Regionally, the Asia Pacific region is emerging as the dominant force in the global CPG market, accounting for the largest share in 2024. This growth is attributed to the sheer scale of the population, rapid urbanization, and the proliferation of organized retail channels across countries like China, India, and Southeast Asia. North America and Europe continue to be mature markets, characterized by high per capita consumption and strong demand for premium and organic products. Meanwhile, Latin America and the Middle East & Africa are witnessing steady growth, driven by rising incomes and expanding retail infrastructure. The regional diversity in consumer preferences, regulatory landscapes, and economic development presents both challenges and opportunities for global CPG brands seeking to expand their footprint.

Product Type Analysis

The Consumer Packaged Goods market is segmented by product type into Food & Beverages, Personal Care & Cosmetics, Household Products, and Others. Among these, the Food & Beverages segment holds the largest share, driven by the essential nature of these products and the ongoing demand for convenien

Advertising themed Insights based on the largest syndicated study in Canada, Vividata's SCC | Study of the Canadian Consumer. Spotzi analysed and processed the results of over 100.000+ questionnaires and with the use of complex machine learning algoritms created the go-to source for demographics, psychographics, lifestyle, life events, media, purchasing and brand preferences divided into 17 categories. By incorporating these extensive Vividata based datasets you will unleash the full potential of our Spotzi plans and lift your insights to the next level.

The Consumer Packaged Goods (CPG) software solutions market is experiencing robust growth, driven by increasing demand for efficient supply chain management, enhanced customer relationship management (CRM), and advanced analytics capabilities. The market, estimated at $50 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 8% from 2025 to 2033, reaching approximately $90 billion by 2033. This expansion is fueled by several key factors. Firstly, the rising adoption of cloud-based solutions offers scalability and cost-effectiveness, attracting smaller and medium-sized CPG companies. Secondly, the increasing need for real-time data visibility across the entire supply chain is pushing companies towards advanced analytics and predictive modeling software. Finally, the growing emphasis on personalization and direct-to-consumer (DTC) strategies necessitates sophisticated CRM and marketing automation tools. The market is segmented by software type (ERP, SCM, CRM, etc.), deployment mode (cloud, on-premises), and company size (small, medium, large), with cloud-based solutions and large enterprises dominating the market share. Competition is fierce, with established players like SAP, Oracle, and Salesforce vying for market dominance alongside specialized CPG software providers and emerging technology companies. However, challenges remain, including integration complexities, data security concerns, and the need for continuous technological upgrades to maintain competitiveness. The competitive landscape is defined by both established enterprise resource planning (ERP) vendors and niche players specializing in CPG-specific solutions. Strategic partnerships and acquisitions are common strategies for expanding market reach and functionality. The industry is witnessing a shift towards integrated platforms that seamlessly connect various aspects of the CPG value chain, from manufacturing and distribution to marketing and sales. The increasing adoption of Artificial Intelligence (AI) and machine learning (ML) is further enhancing decision-making, optimizing processes, and improving customer experience. Despite the growth prospects, regulatory compliance, data privacy concerns, and the need for robust cybersecurity measures present significant challenges for both vendors and users within this dynamic market.

Market Analysis: The global Image Recognition in CPG market is projected to reach $XXX million by 2033, growing at a CAGR of XX% during the forecast period (2025-2033). The rising demand for inventory management, category analysis, and product monitoring in the CPG industry drives the market growth. Cloud-based solutions are gaining prominence due to their scalability and cost-effectiveness. Key market players include IBM, Google, Qualcomm, and Trax. Market Dynamics: The rapid adoption of artificial intelligence (AI) and machine learning (ML) technologies fuels the market's growth. These technologies enable computer vision systems to extract meaningful insights from image data, making them valuable for various applications in the CPG sector. However, data privacy and security concerns could restrain market growth. Additionally, the fragmentation of the vendor landscape and the need for skilled professionals to deploy and manage image recognition solutions may pose challenges to the market.

The Consumer Packaged Goods (CPG) Software & Solutions market serves as the backbone of the dynamic and fast-paced CPG industry, providing essential tools for manufacturers, retailers, and distributors to streamline operations, enhance customer engagement, and improve supply chain efficiency. As brands compete to me

The Retail and Consumer Packaged Goods (CPG) Pricing Management market is a vital segment of the broader retail landscape, playing a critical role in how companies strategize and implement price points for their products. This market refers to the tools and methodologies employed by retailers and CPG manufacturers t

Global Consumer Packaged Goods (CPG) Software Market size was valued at USD 20.1 Billion in 2024 and is projected to reach USD 29.9 Billion by 2032, growing at a CAGR of 5.09% during the forecast period 2026-2032.Global Consumer Packaged Goods (CPG) Software Market: Definition/ OverviewConsumer Packaged Goods (CPG) software is a type of software that enables firms to manage and monitor numerous aspects of their products along the supply chain. This encompasses everything from manufacturing to final sales. In essence, CPG software streamlines operations for organizations that manufacture the everyday consumable goods we see on store shelves.CPG software delivers real-time data and insights into what's going on throughout the supply chain, offering manufacturers a better understanding of inventory levels, manufacturing efficiency, and potential bottlenecks.

Customer Retention with Consumer Edge Credit & Debit Card Transaction Data

Consumer Edge is a leader in alternative consumer data for public and private investors and corporate clients. CE Transact Signal is an aggregated transaction feed that includes consumer transaction data on 100M+ credit and debit cards, including 14M+ active monthly users. Capturing online, offline, and 3rd-party consumer spending on public and private companies, data covers 12K+ merchants and deep demographic and geographic breakouts. Track detailed consumer behavior patterns, including retention, purchase frequency, and cross shop in addition to total spend, transactions, and dollars per transaction.

Consumer Edge’s consumer transaction datasets offer insights into industries across consumer and discretionary spend such as: • Apparel, Accessories, & Footwear • Automotive • Beauty • Commercial – Hardlines • Convenience / Drug / Diet • Department Stores • Discount / Club • Education • Electronics / Software • Financial Services • Full-Service Restaurants • Grocery • Ground Transportation • Health Products & Services • Home & Garden • Insurance • Leisure & Recreation • Limited-Service Restaurants • Luxury • Miscellaneous Services • Online Retail – Broadlines • Other Specialty Retail • Pet Products & Services • Sporting Goods, Hobby, Toy & Game • Telecom & Media • Travel

This data sample illustrates how Consumer Edge data can be used for customer retention purposes, such as performing a shopper retention analysis over time for a specific company.

Inquire about a CE subscription to perform more complex, near real-time competitive analysis functions on public tickers and private brands like: • Choose a pair of merchants to determine spend overlap % between them by period (yearly, quarterly, monthly) • Explore cross-shop history within subindustry and market share (updated weekly)

Consumer Edge offers a variety of datasets covering the US and Europe (UK, Austria, France, Germany, Italy, Spain), with subscription options serving a wide range of business needs.

Use Case: Competitive Analysis

Problem A grocery delivery brand needs to assess overall company performance, including customer acquisition and retention levels relative to key competitors.

Solution Consumer Edge transaction data can uncover performance over time and help companies understand key drivers of retention: • By geography and demographics • By channel • By shop date

Impact Marketing and Consumer Insights were able to: • Develop weekly reporting KPI's on customer retention for company-wide reporting • Reduce investment in underperforming channels, both online and offline • Determine demo and geo drivers of retention for refined targeting • Analyze customer acquisition campaigns driving retention and plan accordingly

Corporate researchers and consumer insights teams use CE Vision for:

Corporate Strategy Use Cases • Ecommerce vs. brick & mortar trends • Real estate opportunities • Economic spending shifts

Marketing & Consumer Insights • Total addressable market view • Competitive threats & opportunities • Cross-shopping trends for new partnerships • Demo and geo growth drivers • Customer loyalty & retention

Investor Relations • Shareholder perspective on brand vs. competition • Real-time market intelligence • M&A opportunities

Most popular use cases for private equity and venture capital firms include: • Deal Sourcing • Live Diligences • Portfolio Monitoring

Public and private investors can leverage insights from CE’s synthetic data to assess investment opportunities, while consumer insights, marketing, and retailers can gain visibility into transaction data’s potential for competitive analysis, understanding shopper behavior, and capturing market intelligence.

Most popular use cases among public and private investors include: • Track Key KPIs to Company-Reported Figures • Understanding TAM for Focus Industries • Competitive Analysis • Evaluating Public, Private, and Soon-to-be-Public Companies • Ability to Explore Geographic & Regional Differences • Cross-Shop & Loyalty • Drill Down to SKU Level & Full Purchase Details • Customer lifetime value • Earnings predictions • Uncovering macroeconomic trends • Analyzing market share • Performance benchmarking • Understanding share of wallet • Seeing subscription trends

Fields Include: • Day • Merchant • Subindustry • Industry • Spend • Transactions • Spend per Transaction (derivable) • Cardholder State • Cardholder CBSA • Cardholder CSA • Age • Income • Wealth • Ethnicity • Political Affiliation • Children in Household • Adults in Household • Homeowner vs. Renter • Business Owner • Retention by First-Shopped Period • Churn • Cross-Shop • Average Ticket Buckets