Stay ahead in a fast-paced market with real-time insights into shopper behaviors and trends. Datasys offers unparalleled access to billions of records updated monthly, covering retail, home goods, apparel, and grocery, it includes predictive user attributes and billions of monthly records. With data spanning hundreds of packaged goods, this feed provides in-depth analysis and actionable insights across a wide range of categories.

Gain a complete view of your buyers, supported by predictive user attributes to anticipate trends and refine strategies. From product performance to category trends and consumer preferences, our CPG Data Feed delivers the actionable intelligence needed to optimize offerings, enhance marketing, and solve tomorrow’s challenges today.

Basketview Signal CPG Receipt & POS Consumer Data: A Fusion of Shopper Behavior Details

Consumer Edge is a leader in alternative consumer data for public and private investors and corporate clients. Basketview Signal CPG is aggregated CPG-tagged consumer purchase data that delivers the fastest daily data with 3-day lag, beating leading competitors by up to 20 days. Designed to meet the needs of financial services teams, enjoy a deeper level of market measurement of CPG product purchases and customer behavior with 5 years of data history combined with the ability to integrate with other CE datasets for more holistic analysis. Basketview Signal CPG offers CPG-tagged data on the world’s leading brands combined with CE’s proprietary attribution to product brand and parent company, unlocking insights into retail sales of both established and emerging brands by channel, geography, and more.

Consumer Edge’s Basketview Signal CPG with receipt and POS data offers insights into tracked retail channels including: • Mass • Grocery • Drug • Club • Dollar • Independent Convenience & Gas • Specialty Pet

Benefits • Visibility into CPG Sales: Understand online and offline wholesale sales for leading consumer packaged goods brands and companies, plus specialty channels • Understand Category Performance: Analyze performance by category and brand to inform investment theses. • Fine-Tune Competitive Analysis: Explore CPG retail performance compared to the category or top competitors with SKU-level data mapped to brand, company, and ticker. • See How Retail Pricing Drives Volume: Analyze how pricing affects product brand selection among CPG customers, calculate elasticity, and measure inflation of baskets. • Cut by Channel and Geography: See how trends differ across individual retail channels and subindustries as well as all 50 US states. • Daily Delivery and Granularity: Near real-time updates 365 days a year, with the ability to drill down into individual days to see the impact of promotions, holidays, and weather. Easy aggregation into company fiscal periods either from the day level or via CE aggregation. • Easier Comparisons: Data for different package sizes is equivalized into volumes (e.g., OUNCES) for better estimation of true demand.

Use Case: Pet Specialty Forecasting

Problem A public investor wants to refine their tools for company modeling on key investments in the pet specialty industry.

Solution The firm leveraged Consumer Edge Basketview Signal CPG data to: • Gain visibility into CPG sales for pet brands across mass, grocery, drug, club, dollar, convenience, and pet specialty channels – including both offline and e-commerce • Better understand overall performance of pet specialty categories and brands • Explore retail performance for key pet brands compared to the category with SKU-level data aggregated to brand, company, and ticker • See how retail pricing influences pet brand selection

Metrics Include: • Spend • Items • Volume • Transactions • Price Per Volume

Inquire about a Basketview subscription to perform more complex, near real-time analyses on public tickers and private brands as well as for industries beyond CPG like: • How changes in distribution and channels are affecting a brand’s overall sales • Understand consumer price elasticity • Analyze emerging trends in inflation

Consumer Edge offers a variety of datasets covering the US, Europe (UK, Austria, France, Germany, Italy, Spain), and across the globe, with subscription options serving a wide range of business needs.

Consumer Edge is the Leader in Data-Driven Insights Focused on the Global Consumer

Explore the booming Digital Transformation Solutions market for CPG, driven by personalization, omni-channel retail, and supply chain optimization. Get insights on growth drivers, restraints, and key players shaping the future of consumer packaged goods.

The global Consumer Packaged Goods (CPG) IT Services market is experiencing robust expansion, projected to reach an estimated USD 25,500 million by 2025. This growth is fueled by a significant Compound Annual Growth Rate (CAGR) of approximately 12%, indicating a dynamic and evolving landscape. The CPG industry's increasing reliance on digital transformation to optimize operations, enhance customer engagement, and drive innovation is the primary catalyst. Key drivers include the growing demand for data analytics for better consumer insights, the imperative for agile supply chain management to meet evolving consumer preferences, and the widespread adoption of e-commerce platforms. Furthermore, the necessity for robust cybersecurity measures to protect sensitive consumer data and intellectual property is also contributing to the market's upward trajectory. The CPG sector's commitment to leveraging technology for competitive advantage is fundamentally reshaping its operational and strategic frameworks. Several key trends are defining the CPG IT Services market. The rise of omni-channel order management solutions is critical, enabling seamless integration of online and offline customer experiences. Advanced customer experience management solutions are paramount for building brand loyalty in a crowded marketplace. Additionally, the focus on Data Quality as a Service (DQaaS) is intensifying as CPG companies recognize the direct correlation between data accuracy and effective decision-making. While the market is on a strong growth path, certain restraints exist, such as the high cost of implementing advanced IT solutions and the challenge of finding skilled IT professionals within the CPG domain. However, the persistent need for efficiency, personalization, and supply chain resilience is expected to outweigh these challenges, driving sustained investment in IT services across all CPG segments, including apparel, food & beverage, and personal & household goods. This report provides a comprehensive analysis of the Consumer Packaged Goods (CPG) IT Services market, encompassing historical trends, current dynamics, and future projections. The study spans the Study Period: 2019-2033, with a Base Year: 2025, an Estimated Year: 2025, and a Forecast Period: 2025-2033. The Historical Period: 2019-2024 will be used to establish baseline trends. We project the market to reach $450 million in the base year of 2025 and foresee significant growth to $950 million by 2033, driven by digital transformation initiatives within the CPG sector.

The Web Analytics market in Retail & CPG is booming, projected to reach $1.22B in 2025 with an 18.19% CAGR. Discover key trends, drivers, and leading companies shaping this data-driven landscape. Learn how AI, e-commerce, and customer personalization are fueling growth. Recent developments include: April 2024 - IBM Consulting and Microsoft have unveiled the opening of the IBM-Microsoft Experience Zone in Bangalore, India. The Experience Zone is designed as an exclusive venue where clients can delve into the potential of generative AI, hybrid cloud solutions, and other advanced Microsoft offerings. The goal is to expedite their business transformations and secure a competitive edge., January 2024 - Microsoft Corp. announced a suite of generative AI and data solutions tailored for retailers. These solutions cover every touchpoint of the retail shopper journey, from crafting personalized shopping experiences and empowering store associates to harness and consolidating retail data, ultimately aiding brands in better connecting with their target audiences. Microsoft's initiatives include introducing copilot templates on Azure OpenAI Service, enhancing retailers' ability to craft personalized shopping experiences, and streamlining store operations. Microsoft Fabric hosts advanced retail data solutions, while Microsoft Dynamics 365 Customer Insights boasts new copilot features. Microsoft also rolled out the Retail Media Creative Studio within the Microsoft Retail Media Platform. These advancements collectively bolster Microsoft Cloud for Retail, providing retailers with diverse tools to integrate copilot experiences across the entire shopper journey seamlessly.. Key drivers for this market are: Growing Demand for Online Shopping Trends, Rising Adoption of Analytics Tools to Understand Customer Preferences; Increasing Customer Centric Approach and Use of Recommendation Engines. Potential restraints include: Growing Demand for Online Shopping Trends, Rising Adoption of Analytics Tools to Understand Customer Preferences; Increasing Customer Centric Approach and Use of Recommendation Engines. Notable trends are: Search Engine Optimization and Ranking Sector Significantly Driving the Market Growth.

This dataset focuses on Consumer Packaged Goods (CPG) transaction data, capturing detailed records of consumer purchases. It includes essential information such as product type, quantity, price, and purchase date, offering insights into buying behavior. Businesses can use this data to analyze sales trends, measure product performance, and optimize inventory. Additionally, it enables targeted marketing by identifying consumer preferences and spending patterns. Retailers and manufacturers can leverage the dataset to enhance customer engagement, develop personalized promotions, and improve supply chain decisions. With its comprehensive purchase details, this dataset is a valuable resource for driving data-driven decisions in the CPG industry.

Discover the explosive growth of the CPG Solutions market! Our in-depth analysis reveals key trends, drivers, and restraints shaping this dynamic sector. Learn about leading companies, regional market shares, and future projections for cloud-based, on-premise, and mobile solutions impacting distributors and manufacturers. Explore the data and gain insights to navigate this evolving landscape.

The Consumer Goods (CPG) Sales Software market is a vital segment of the technology landscape, serving as a foundational element for businesses within the fast-moving consumer goods sector. This software suite provides essential tools for managing sales processes, customer relationships, inventory tracking, and data

Problem Statements for a CPG (Consumer Packaged Goods)Company

Sales Performance Analysis The company wants to understand which regions and sales channels generate the highest revenue and profit, and identify low-performing areas to improve distribution strategies.

Brand Comparison Management wants to compare brand performance (e.g., Nestlee vs. Pepsico vs. Unilvr) to determine which brand contributes most to total sales and which needs stronger marketing support.

Product Category Insights The company wants to analyze product category trends (snacks, beverages, household, etc.) to know which categories are driving sales growth and which are declining.

Pricing Effect on Revenue The company wants to assess how unit price variations affect revenue and profit — identifying whether pricing adjustments could increase overall sales margins.

Sales Channel Optimization The company wants to evaluate the performance of different sales channels (Retail, Online, Distributor, Wholesaler) to decide where to focus investments and promotions.

Regional Profitability The company wants to identify regions with high sales but low profit margins, to understand cost inefficiencies or pricing challenges in specific markets.

Seasonal Sales Pattern The company wants to uncover seasonal trends in sales throughout the year to better plan product supply, marketing campaigns, and promotional offers.

Product Demand Forecasting The company wants to use historical sales data to forecast future demand, ensuring better inventory planning and reducing out-of-stock or overstock situations.

Non-traditional data signals from social media and employment platforms for CPG stock analysis

The Consumer Packaged Goods (CPG) software market is experiencing robust growth, driven by the increasing need for efficient supply chain management, enhanced data analytics capabilities, and improved customer relationship management within the CPG sector. The market's expansion is fueled by the adoption of cloud-based solutions offering scalability, accessibility, and cost-effectiveness compared to on-premise systems. Key trends include the integration of AI and machine learning for predictive analytics, the rising demand for real-time inventory management systems, and a growing focus on sustainability and traceability throughout the supply chain. While the market faces restraints such as high initial investment costs for advanced software and the complexities of integrating legacy systems, the overall growth trajectory remains positive. The market segmentation reveals a strong preference for cloud-based solutions due to their flexibility and ease of deployment across various operating systems (Mac, Windows, Linux). Major players like SAP, Salesforce, and Microsoft dominate the market landscape, competing with specialized CPG software providers like Fishbowl and NetSuite, creating a dynamic and competitive environment. The North American market currently holds the largest share, followed by Europe and Asia-Pacific, reflecting the higher adoption rates and advanced technological infrastructure in these regions. We estimate the market size in 2025 to be $15 billion, growing at a Compound Annual Growth Rate (CAGR) of 12% through 2033. The competitive landscape is characterized by both established enterprise resource planning (ERP) vendors and specialized CPG software providers. The increasing adoption of digital transformation initiatives within CPG companies, coupled with the need to improve operational efficiency and respond to evolving consumer demands, is creating lucrative opportunities for software vendors. The market’s success hinges on continued innovation, particularly in areas such as advanced analytics, AI-driven forecasting, and seamless integration with existing supply chain ecosystems. The focus on sustainability and supply chain transparency will further drive demand for CPG software that incorporates these features. Regional growth will vary depending on factors such as digital maturity, economic conditions, and government regulations. However, consistent growth is expected across all regions, albeit at varying paces, driven by the global nature of the CPG industry.

CPG & Retail themed Insights based on the largest syndicated study in Canada, Vividata's SCC | Study of the Canadian Consumer. Spotzi analysed and processed the results of over 100.000+ questionnaires and with the use of complex machine learning algoritms created the go-to source for demographics, psychographics, lifestyle, life events, media, purchasing and brand preferences divided into 17 categories. By incorporating these extensive Vividata based datasets you will unleash the full potential of our Spotzi plans and lift your insights to the next level.

The CPG Sales Software market is booming, driven by cloud adoption, data analytics, and omnichannel strategies. Discover key trends, market size projections, leading companies, and regional insights in this comprehensive analysis of the $15 billion+ market. Learn how AI and machine learning are transforming CPG sales.

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Consumer Packaged Goods Market Size 2025-2029

The consumer packaged goods (CPG) market size is forecast to increase by USD 1476.3 billion, at a CAGR of 4.9% between 2024 and 2029.

The market is experiencing significant shifts driven by the increasing sales of CPG products through e-commerce channels and the emergence of direct-to-consumer (D2C) brands. This digital transformation poses both opportunities and challenges for market participants. On the one hand, e-commerce sales growth presents a lucrative avenue for CPG companies to expand their customer base and reach new demographics. On the other hand, D2C brands, with their agile business models and direct consumer connections, are disrupting traditional CPG market dynamics. However, the market landscape is not without challenges. Global inflation and supply chain disruptions are pressing issues that threaten profitability and operational efficiency.
Companies must navigate these challenges by implementing pricing strategies that balance consumer affordability with profitability, and by strengthening their supply chain resilience through strategic partnerships and technology investments. In conclusion, the CPG market is undergoing a period of transformation, driven by digital trends and disrupted by new business models. To capitalize on opportunities and navigate challenges effectively, companies must remain agile, innovative, and consumer-centric.

What will be the Size of the Consumer Packaged Goods (CPG) Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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In the dynamic and ever-evolving the market, various sectors continually adapt to emerging trends and market conditions. Nutritional supplements, for instance, experience fluctuations in consumer demand based on health consciousness levels. Price elasticity influences the pricing strategies of fast-moving consumer goods (FMCG), affecting both grocery products and non-durable items. Consumer trends shape the beverage industry, with preferences leaning towards healthier options and sustainable packaging. Supply chain management remains a critical focus, ensuring food safety regulations are met and product innovation is executed efficiently. Consumer perception drives packaging design and data analytics, while dairy products undergo product lifecycle management and snacks and confectionery face increasing competition from private label brands.

E-commerce platforms reshape retail distribution, requiring marketing strategies tailored to the digital landscape. Consumer insights inform advertising campaigns, while ethical sourcing and sustainability initiatives gain traction across various sectors, including cosmetics and toiletries, household cleaners, and paper products. The health and wellness trend influences the value proposition of household goods and packaged food, as well as baby care products. Sales forecasting relies on understanding product differentiation and brand loyalty, with customer experience and ingredient transparency becoming increasingly important factors. The CPG market's continuous dynamism underscores the importance of adaptability and responsiveness to shifting consumer preferences and market conditions.

How is this Consumer Packaged Goods (CPG) Industry segmented?

The consumer packaged goods (CPG) industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Food and beverages
  Personal care and cosmetics
  Household supplies
  Pharmaceuticals
  Others


Distribution Channel

  Offline
  Online


End-use

  Household Consumers
  Commercial Users
  Institutional Buyers
  Others


Packaging Type

  Plastic Packaging
  Paperboard Packaging
  Glass Packaging
  Metal Packaging
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Product Insights

The food and beverages segment is estimated to witness significant growth during the forecast period.

In today's fast-paced world, consumers prioritize convenience and affordability, driving the demand for consumer packaged goods (CPG). This market encompasses a wide range of products, including grocery items, beverages, personal care, and household essentials. The beverage industry, with its fast-moving consumer goods, caters to the growing trend of on-the-go consumption. Longer shelf lives of packaged foods and beverages cater to consumers' busy lifestyles and reduce food waste. Sustainability is a

Explore the booming CPG Marketing Solutions market, driven by digital transformation and AI. Discover market size, growth drivers, restraints, and key players shaping the future of consumer goods marketing.

The Retail and Consumer Packaged Goods (CPG) Pricing Management market is a vital segment of the broader retail landscape, playing a critical role in how companies strategize and implement price points for their products. This market refers to the tools and methodologies employed by retailers and CPG manufacturers t

1. ### Context

CPG Brand Sales, Price and Inventory data set for a fictional Retailer

Content

Mocked up data based on general understanding of CPG, Retail space.

Acknowledgements

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Inspiration

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