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Craft Beer Market Size 2025-2029

The craft beer market size is forecast to increase by USD 123.2 billion at a CAGR of 13.7% between 2024 and 2029.

The market is experiencing significant growth, driven by several key trends. One of the primary factors fueling market expansion is the increasing popularity of craft beer in developing countries. This global phenomenon is being driven by the rising number of consumers seeking unique and authentic beer experiences. The growing demand for unique flavors in the market has led many small-scale breweries to invest in high-quality microbrewery equipment to enhance their production capabilities. Another significant trend is the growing population of millennials, who are increasingly embracing craft beer due to its artisanal appeal and diverse flavors. However, the high price point of craft beer may pose a challenge to market growth. Despite this, the market is expected to continue its upward trajectory, driven by these and other emerging trends.

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The market has experienced significant sales growth in recent years, driven by evolving consumer tastes and the proliferation of microbreweries producing artisanal brews. Consumers are increasingly seeking out locally sourced ingredients and premium quality beers, leading to a shift away from mass-produced, bottled beers. This trend is particularly strong among millennials, who view craft beer as a social drink and appreciate the health benefits associated with its consumption. Regulations play a crucial role in the craft beer industry, with brewers navigating complex rules surrounding production, labeling, and distribution. Promotion challenges also exist, as brewers strive to differentiate themselves in a crowded marketplace.
Moreover, party culture and collaborations have emerged as effective marketing strategies, with breweries partnering to create innovative flavors using indigenous ingredients and Western cultural influences. Microbreweries are at the forefront of this trend, with many investing in brewing solutions and brewpub equipment to meet growing demand. Brewer associations also play a vital role in advocating for tax breaks and other industry initiatives, helping to support the growth of the market. Beer festivals have become popular events, providing opportunities for consumers to sample new brews and connect with brewers. The beer industry as a whole continues to adapt to these trends, with a focus on delivering high-quality, unique offerings to meet the demands of discerning consumers. The market dynamics of the craft beer industry are constantly evolving, with new breweries and innovative flavors emerging regularly. Overall, the future looks bright for the market, as it continues to capture the imagination and loyalty of consumers around the world.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  India pale ale
  Seasonal craft beer
  Pale ale
  Amber ale
  Others


Distribution Channel

  Off-trade
  On-trade


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK
    France


  APAC

    China
    India
    Japan


  South America

    Brazil
    Argentina


  Middle East and Africa

By Product Insights

The India pale ale segment is estimated to witness significant growth during the forecast period.

India Pale Ale (IPA), a stronger variant of pale ale with higher alcohol content and distinctive bitter taste, gained popularity through American craft beer revival in the late twentieth century. Originally carried by British colonists to India, IPA had nearly disappeared until its reincreasence. Today, it is the leading craft beer style globally, favored for its diverse exotic flavors. IPA's bitterness results from regular hops addition, making it a preferred choice among consumers worldwide. This beer style's popularity is driven by its unique character and health benefits associated with moderate beer consumption. Local ingredients are increasingly used in brewing IPA, contributing to its authenticity and appeal.

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The India pale ale segment was valued at USD 30.50 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 35% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

For more insights on the market share of various regions, Re

As of 2024, ******************************* was the leading craft beer brand ranked by sales in the on-trade channel in the United Kingdom. During the 12 months ended October 5, 2024, its sales amounted to approximately *** million British pounds. BrewDog’s market position The Scottish company BrewDog was founded in 2007. Based in Ellon, the company not only brews beer but also operates a pub chain. On the UK market half of the top ten craft beers sold off-trade (in retail) are BrewDog branded products. The BrewDog Punk IPA (India Pale Ale) was the leading BrewDog craft beer off-trade. That an IPA is topping this list is hardly surprising, since IPAs are the country’s favorite beer type. On-trade sales volumes Between 2022 and 2023 on-trade sales (pubs, restaurants, etc.) of craft beers declined by over **** percent. In 2023, about **** million hectoliters were sold in the UK.

The European craft beer market, currently experiencing robust growth, is projected to maintain a significant upward trajectory throughout the forecast period (2025-2033). A Compound Annual Growth Rate (CAGR) of 8.62% indicates a substantial expansion, driven by several key factors. The increasing consumer preference for premium and unique beer experiences fuels demand for craft varieties beyond mass-produced lagers. This trend is further amplified by the rising disposable incomes in several European countries, allowing consumers to spend more on higher-priced specialty beverages. Moreover, the burgeoning craft beer culture, fueled by innovative brewing techniques, diverse flavor profiles, and a strong emphasis on local and artisanal production, contributes significantly to market growth. The on-trade segment, encompassing pubs, bars, and restaurants, remains a dominant distribution channel, but the off-trade segment (supermarkets, liquor stores) is experiencing accelerated growth, reflecting increased consumer convenience and accessibility. While challenges such as stringent regulations and increased competition exist, the overall market outlook remains positive. The market segmentation reveals a diverse landscape. Ales, Pilsners and Pale Lagers maintain a substantial share, but specialty beers, encompassing IPAs, stouts, and other unique styles, are demonstrating the fastest growth. This reflects the adventurous palates of European beer drinkers. Germany, the UK, France, and Italy are major market players, each exhibiting unique consumption patterns and preferences. However, smaller, emerging craft beer scenes in other European countries contribute to the overall market expansion, creating opportunities for both established breweries and new entrants. Competition is intensifying among established players like Heineken and Anheuser-Busch InBev, as well as smaller, independent craft breweries that are increasingly gaining recognition for their quality and unique offerings. The future of the European craft beer market hinges on the continued innovation in brewing, strategic distribution strategies, and effective branding and marketing to attract and retain a diverse consumer base. Recent developments include: In August 2022, Mikkeller, a Danish brewery, collaborated with Warner Bros. Consumer Products to create three distinct beers that use ingredients such as dragon fruit and Styrian Dragon hops. Syrax Rises, Syrax, and Caraxes are the three new beers. Syrax and Caraxes beers are available, with Syrax Rises in many European countries, including Italy, France, the United Kingdom, Germany, Sweden, Denmark, Norway, and the Netherlands, among others., In April 2021, Beavertown Brewery Ltd launched a 4.4 % ABV Luchanaut lager and lime. Luchanaut joined Beavertown's limited edition special range alongside the likes of Low-Cal Hazy Pale Ale, Space-born, and Double IPA, Double Chin., In March 2020, English brewery The Wild Beer Co has created a beer produced with no water. The innovation that can make brewing more sustainable, replaces water in the production process with whey from a local dairy.. Notable trends are: Rising Number of Microbreweries.

The report covers European Beer Market Size and is segmented by Product Type (Ales, Pilsners & Pale Lagers, Specialty Beers, and others); by Distribution Channel (On-trade and Off-trade); by Geography(Germany, France, Italy, Spain, the United Kingdom, and the Rest of Europe).

High End Craft Beer Market Outlook

The global high end craft beer market size was valued at approximately USD 32 billion in 2023 and is forecasted to reach USD 68 billion by 2032, growing at a compound annual growth rate (CAGR) of 8.7% over the forecast period. This growth is driven by factors such as increasing consumer preference for premium and artisanal beverages, rising disposable incomes, and the expanding variety of craft beer flavors and types.

One of the primary growth factors in the high end craft beer market is the shifting consumer preference towards quality and unique taste experiences. With the growing awareness about different beer styles and brewing techniques, consumers are increasingly willing to pay a premium for craft beers that offer distinctive flavors and brewing authenticity. This is a notable trend, especially among younger consumers who prioritize experience and quality over quantity. Additionally, the rise of brewpubs and microbreweries has made craft beer more accessible, further propelling market growth.

Another significant driver of market expansion is the increasing disposable income among middle and upper-middle-class consumers. As economic conditions improve and more individuals have higher disposable incomes, there is a greater propensity to spend on premium beverages. Craft beer, often priced higher than mass-produced alternatives, benefits directly from this trend. The premiumization trend is also encouraging established brewers to diversify their portfolios with high-end craft offerings, thus broadening the market reach.

The diversification of product offerings within the craft beer market also contributes substantially to its growth. Breweries are continually experimenting with new ingredients, brewing techniques, and fermentation processes to create innovative and unique beer varieties. This has led to a proliferation of styles—ranging from IPAs and stouts to sours and barrel-aged beers—that cater to different consumer tastes and preferences. Such diversification not only attracts a wider audience but also encourages repeat purchases and brand loyalty among existing consumers.

Regionally, North America remains the largest market for high end craft beer, driven by the United States, which has a well-established craft beer culture. Europe follows closely, with countries like Belgium, Germany, and the UK leading in both production and consumption. The Asia Pacific region is emerging as a significant growth area, driven by rising consumer awareness and increasing disposable incomes in countries like China, India, and Japan. Latin America and the Middle East & Africa are also witnessing growth, albeit at a slower pace, as the craft beer trend gradually permeates these regions.

Product Type Analysis

The product type segment in the high end craft beer market encompasses various categories such as IPA, stout, porter, lager, ale, and others. Each product type offers unique flavors and brewing characteristics, catering to diverse consumer preferences. India Pale Ales (IPAs) have become particularly popular due to their strong hop flavors and aromas, appealing to consumers who enjoy bold and bitter profiles. The rise of hazy and New England IPAs has further fueled this segment's growth, making IPAs one of the most sought-after craft beer types globally.

Stouts and porters, known for their rich, dark, and robust flavors, cater to a niche but loyal consumer base. These beers are often associated with colder climates and seasons, making them highly popular in regions with such conditions. The use of coffee, chocolate, and other adjuncts in stouts and porters has also contributed to their appeal, offering consumers a complex and indulgent drinking experience. Craft breweries continue to innovate within this segment, experimenting with barrel-aging and other techniques to create unique offerings.

Lagers, traditionally associated with mass-market beers, have also found a place in the craft beer market. Craft breweries have been producing lagers with more character and depth, appealing to consumers who prefer lighter, crisper beers but still seek quality and craftsmanship. The resurgence of interest in traditional lager styles, such as Pilsners and Helles, has helped this segment grow. Additionally, craft lagers often serve as a gateway for consumers transitioning from mainstream beers to craft offerings.

Ales, including pale ales, Belgian ales, and amber ales, remain a staple in the craft beer market. These beers are known for their balanced flavo

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Beer Market Size 2025-2029

The beer market size is forecast to increase by USD 152.3 billion at a CAGR of 3.7% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing consumption trend in emerging economies. The rising disposable income and changing lifestyle preferences in these regions are fueling the demand for alcoholic beverages, particularly beer and gluten-free beer. Additionally, the market is witnessing an increasing number of mergers and acquisitions, as global players seek to expand their footprint and strengthen their market position. However, the market growth is not without challenges. Stringent regulations and high taxes on alcoholic beverages pose significant hurdles for market players. These factors necessitate strategic planning and innovation to navigate the complex regulatory landscape and maintain competitiveness.
Companies seeking to capitalize on market opportunities must focus on product differentiation and cost optimization, while also adhering to regulatory requirements and managing tax implications effectively. In summary, the market presents significant growth opportunities, driven by increasing demand in emerging economies, but also poses challenges in the form of stringent regulations and high taxes. Companies must navigate these challenges through strategic planning, product innovation, and regulatory compliance to effectively capitalize on market opportunities.

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The alcoholic beverage market, with a significant focus on beer, continues to evolve, driven by consumer preferences for unique flavors and diverse options. The market, fueled by the rise of craft breweries and small-batch production, has seen growth. This trend is reflected in the increasing popularity of craft beers, which often offer distinctive tastes and limited-edition releases. Additionally, the market is witnessing the emergence of non-alcoholic beer, catering to health-conscious consumers and those abstaining from alcohol. The millennial and Gen Z demographics are leading this shift, with a growing preference for beverage options that align with their lifestyles and values.
Retail stores and direct-to-consumer (DTC) channels are adapting to meet this demand, providing consumers with greater access to a wide range of beer choices. Overall, the market remains dynamic, with a focus on innovation, quality, and consumer experience.

How is this Beer Industry segmented?

The beer industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.PackagingBottlesCansDistribution ChannelOn-tradeOff-tradeProduct TypeLagerAleOthersCategoryStandard BeerPremium BeerCraft BeerNon-Alcoholic BeerGeographyNorth AmericaUSCanadaEuropeGermanyRussiaUKMiddle East and AfricaAPACAustraliaChinaJapanSouth AmericaBrazilRest of World (ROW)

By Packaging Insights

The bottles segment is estimated to witness significant growth during the forecast period. Beer, a popular alcoholic beverage, is packaged predominantly in glass bottles, with the 600-ml brown-glass bottle being a preferred choice due to its traditional appeal and ability to serve multiple people. However, consumer preferences have shifted towards lightweight metal cans, which offer convenience and adaptability to various social settings. Alternative packaging materials, including PET bottles and wooden containers, are also utilized. Health concerns have led some consumers to opt for glass bottles, as they are free from bisphenol A (BPA), a substance linked to hypertension and decreased heart rate. Traditional breweries often prefer bottled products to maintain the authenticity of the brewing process.

The market caters to diverse consumer preferences, offering both alcoholic and non-alcoholic options. Craft product movement and independent breweries have gained significant traction, leading to an increase in specialty stores and online retail sales. Global audience engagement is fostered through personalized recommendations, targeted marketing, and artisanal experiences. Environmental concerns have influenced the use of eco-friendly packaging, such as PET bottles and metal cans. The market continues to expand, with innovations in flavor, brewing techniques, and beer styles, catering to health and wellness trends and local special circumstances. The regulatory environment, demographic factors, and macroeconomic factors, including disposable income levels and consumer confidence, influence market dynamics.

Super- and hypermarkets, out-of-home data, and hospitality service establishments are significant sales channels. The market is characterized by a diverse range of players, from macro breweries to microbreweries, utilizing various

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Stout And Porter Beer Market Size 2025-2029

The stout and porter beer market size is forecast to increase by USD 16.1 billion, at a CAGR of 4.2% between 2024 and 2029.

The market is witnessing significant growth due to the increasing preference for full-bodied, rich-tasting beers. Consumers are increasingly seeking out these beer styles for their complex flavors and unique characteristics. Secondly, the increasing demand from millennials, who are increasingly preferring beer over other alcoholic beverages due to its social and cultural significance is also fueling the expansion. Notably, craft breweries are capitalizing on this trend, introducing innovative variants of stout and porter beers, such as chocolate stout and oatmeal porter, to cater to diverse consumer palates. However, the market is not without challenges. Raw material cost fluctuation poses a significant hurdle for brewers, as key ingredients like malt and hops experience price volatility. This can impact brewers' profitability and force them to reconsider their pricing strategies.
Additionally, environmental sustainability is becoming a critical concern for consumers, leading breweries to explore eco-friendly production methods. Companies like Guinness, known for their iconic stout beer, are investing in renewable energy sources and waste reduction initiatives to meet evolving consumer expectations. Another trend shaping the market is the rise of non-alcoholic stout and porter options. As health-conscious consumers seek alternatives to traditional alcoholic beverages, breweries are responding by introducing low-alcohol and non-alcoholic variants. For instance, Heineken's '0.0' range includes a non-alcoholic stout, catering to those who want to enjoy the taste of stout beer without the alcohol content. However, brewers face challenges such as raw material cost fluctuation and the need for eco-friendly production methods. To capitalize on opportunities and navigate challenges, companies must stay agile and responsive to evolving consumer preferences and market trends. Innovation, sustainability, and flexibility will be key differentiators for success in this dynamic market. Furthermore, the on-trade market is expected to continue growing due to the increasing number of B2C enterprises, at-home market, and retail sales through super- and hypermarkets, eCommerce, convenience stores, hotels, restaurants, catering, cafes, and bars.

What will be the Size of the Stout And Porter Beer Market during the forecast period?

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The market exhibits dynamic trends, with online sales gaining traction as consumers seek convenience and variety. Emerging beer styles, such as organic brewing and collaboration brews, cater to evolving consumer preferences for healthier and unique drinking experiences. Non-alcoholic and gluten-free beer options continue to expand, addressing the needs of specific consumer segments. Beer tourism contributes significantly to the industry, attracting enthusiasts to explore brewing processes and beer culture. Limited release beers, barrel-aged beer, and innovation in brewing, including Belgian strong ale, barley wine, and sour beer, fuel excitement and anticipation among beer connoisseurs. Retail sales and small batch brewing thrive, reflecting the craft beer movement's influence on the industry.
Sustainability in brewing practices and beer gardens further enhance the market's appeal, appealing to environmentally conscious consumers. The future of beer lies in continuous innovation, catering to diverse consumer preferences, and embracing technological advancements in distribution and brewing processes. Consumer trends, such as low-calorie beer and consumer preferences for local and seasonal offerings, will continue to shape the market landscape.

How is this Stout And Porter Beer Industry segmented?

The stout and porter beer industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Packaging

  Cans
  Bottles


Distribution Channel

  On-trade
  Off-trade


Type

  Stout
  Porter


Geography

  North America

    US
    Canada


  Europe

    Germany
    Ireland
    Poland
    UK


  APAC

    Australia
    China
    Japan
    South Korea


  Rest of World (ROW)

By Packaging Insights

The cans segment is estimated to witness significant growth during the forecast period. The beer market encompasses various styles and techniques, with beer containers like mash tuns playing a crucial role in the brewing process. One popular container, the beer can, offers convenience and portability for consumers, available in stan

The non-alcoholic beer industry has seen stable growth in recent years, with the pandemic giving non-alcoholic beer producers an extra push. As people were confined to their homes, many took the opportunity to focus on their health. The rise of health and wellness content across social media platforms has also highlighted the risks associated with alcohol consumption. As a result, there’s been a noticeable downward shift in alcohol consumption, particularly among younger generations. This trend has led to an increased interest in non-alcoholic beverages, a development many companies leveraged to their advantage. Over the five years through 2024-25, revenue is set to climb at a compound annual rate of 22.4% to £1.2 billion, including an estimated growth of 20.5% in 2024-25. Major corporations are investing heavily in refining the taste of non-alcoholic brews and implementing aggressive marketing strategies, which have increased product awareness and industry revenue. For instance, AB InBev’s Corona Cero was the official sponsor of the 2024 Paris Olympics, and in September 2024, Heineken announced its sponsorship of F1 with Heineken 0.0, their non-alcoholic beer. Partnering with major sporting events boosts visibility and awareness for non-alcoholic brands, driving sales. Significant investments by major corporations are projected to continually boost revenue in the industry, with revenue expected to soar at a compound annual rate of 13.7% over the five years through 2029-30, leading to a total of £2.3 billion. With inflation falling, anticipated future interest rate cuts will likely encourage increased investment due to cheaper borrowing, benefitting the industry. Growing health consciousness and enhanced marketing by major brands will continue to drive industry expansion and sustained growth.

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Dark Beer Market Size 2024-2028

The dark beer market size is forecast to increase by USD 32.04 billion, at a CAGR of 11.83% between 2023 and 2028.

The market is experiencing significant growth due to several key factors. One trend driving market expansion is the increasing preference for dark beers among millennials. These beverages, which include stouts, porters, and black beers, offer unique flavors derived from ingredients such as chocolate, coffee, and roasted malted barley. Additionally, dark beers contain essential vitamins, minerals, and antioxidants, making them a healthier choice compared to other alcoholic beverages. Another growth factor is the innovation in packaging, with an increasing number of breweries opting for metal cans to preserve the beer's freshness and maintain its flavor profile. The use of hops and enzymes in the brewing process also adds to the beer's nutritional value, providing consumers with protein, flavonoids, and other essential nutrients.
However, the market growth is not without challenges. Stringent regulations and heavy taxations pose significant hurdles for breweries, particularly for small and craft beer producers. These regulations and taxes can increase production costs, making it difficult for smaller players to compete with larger, more established brands. Despite these challenges, the market for dark beers is expected to continue growing due to its unique flavors, health benefits, and increasing popularity among consumers.

What will be the Size of the Dark Beer Market During the Forecast Period?

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The market encompasses a diverse range of fermented drinks, with stout ale being a prominent category. This sector has experienced significant growth in recent years, driven by the increasing popularity of craft ale among consumers, particularly millennials. The market's size is substantial, with numerous microbreweries and local breweries contributing to its expansion. Dark beers, known for their strong flavor profile and ingredients like malted barley and enzymes, offer health benefits such as flavonoids and antioxidant properties, making them an attractive choice for health-conscious consumers.
The American Heart Association and other health organizations have acknowledged the potential cardiovascular benefits of moderate alcoholic beverage consumption, further fueling demand. The market's direction is towards premiumization, with consumers seeking out unique, high-quality brews in various packaging formats, including kegs, bottles, and cans. The brewery sector continues to innovate, incorporating new ingredients and brewing techniques to meet evolving consumer preferences. Overall, the market shows no signs of slowing down, offering ample opportunities for growth In the global alcoholic beverages industry.

How is this Dark Beer Industry segmented and which is the largest segment?

The dark beer industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Distribution Channel

  Off-trade
  On-trade


Packaging

  Cans
  Bottles


Geography

  Europe

    Germany
    UK
    France


  APAC

    China


  North America

    US


  South America



  Middle East and Africa

By Distribution Channel Insights

The off-trade segment is estimated to witness significant growth during the forecast period.

Dark beer, a popular alcoholic beverage variant, is widely distributed through off-trade channels such as supermarkets and hypermarkets. These distribution channels provide consumers with a range of dark beer options, including stout ale and porter. Compared to on-trade channels, off-trade offers cost advantages as it eliminates the need to cover additional seating costs. Major retailers like Tesco Plc (Tesco) and Carrefour SA (Carrefour) are significant distributors of dark beer worldwide. Off-trade channels offer the convenience of extended hours and easy access to various beer brands. Dark beer, rich in flavonoids and antioxidant properties, is increasingly popular among millennials and health-conscious consumers.

Its ingredients, including medium-roast malts, coffee, almonds, chocolate, and caramel, provide vitamins, carbs, proteins, and antioxidants. However, excessive consumption may lead to side effects like cardiovascular ailments and liver cirrhosis. Dark beer's alcohol content ranges from 3.5% to 12%, making it a premium drink for many. Brewed using malted barley, enzymes, and fermented with brewing techniques, dark beer is a favorite among craft ale market enthusiasts. Off-trade channels, including LCBO stores, offer dark beer in various formats like kegs, bottles, and cans.

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Europe Craft Beer Market size was valued at USD 35 Billion in 2024 and is projected to reach USD 76.2 Billion by 2032, growing at a CAGR of 9% from 2026 to 2032.

Europe Craft Beer Market Drivers

Craft beer refers to beer produced by small, independent breweries that focus on quality, innovation, and unique brewing techniques. In Europe, craft beer has gained widespread popularity as consumers seek diverse flavors, artisanal quality, and locally produced beverages. The market encompasses a variety of beer styles, including IPAs, stouts, lagers, and seasonal brews.

Europe is one of the largest craft beer markets globally, with countries like the UK, Germany, Belgium, and Italy leading the trend. The market is projected to experience steady growth due to rising consumer interest in premium alcoholic beverages and the growing number of craft breweries across the continent.

Changing Consumer Preferences: Modern consumers, particularly millennials and Gen Z, are increasingly drawn to unique, high-quality beverages that offer distinct flavors and artisanal craftsmanship. This shift away from mass-produced beers has significantly contributed to the rise of craft beer in Europe.

Demand for Local and Authentic Products: Consumers are showing a strong preference for locally produced and authentic products. Many craft breweries highlight their local ingredients and traditional brewing methods, creating a strong appeal among consumers looking for sustainable and community-based products.

The biggest European craft beer market is the United Kingdom. In 2017, the number of breweries that operated in the country was 1,655. The more populous Germany had around 1300 operating breweries in comparison. The craft beer trend has established itself firmly in both markets. It has gripped both countries and Italy much more than in France. Italy is also one of the biggest export markets for Craft Beer from the UK.

Craft Beer

The craft beer website of the Brewers Association of the U.S. defines craft beer as a beer that has a small production volume of 6 million barrels or less and is made by a company which is at most 25 percent owned by an alcohol producer that is a non-craft brewer. That idea craft beer is brewed in small batches is a perception that is commonly found among adults in Britain.

Consumer adaption

Roughly 40 percent of British consumers had tried a craft beer by 2017. But the reception has been positive on the entire European market. In 2016, total consumption in Europe amounted to approximately 1.4 billion liters. Irish craft beer production has almost quadrupled from 2013 to 2016. The entire market in Europe was worth 6.4 billion in 2016 and more growth is expected.

The beer and malt production landscape in Europe is fuelled by the continent's storied cultural affinity for the brew and the evolving tastes of its consumers. Currently, Europe has the highest average alcohol consumption globally, with eight of the top 10 drinking nations within its borders, including the Czech Republic, Austria and France, according to data from the CIA. However, there is a drop occurring, with the average European now drinking 9.5 litres of pure alcohol annually — a significant fall of 21% since the turn of the millennium, according to the World Health Organisation. This decline echoes a growing societal awareness of the risks of alcohol excess and a discernible trend towards more responsible consumption practices. This is projected to cause a shrinking of industry revenue at a compound annual rate of 3.7% over the five years through 2024, including a 3.3% drop in 2024 alone, reaching €70.4 billion. Despite falling alcohol consumption, beer has exceeded traditional spirits and wine as the beverage of choice in many European countries. France, a nation renowned for its wine, has seen beer become the more favoured alcoholic drink of choice, according to a 2023 survey by French wine consultancy firm Sowine. These shifts have bolstered the presence of multinational breweries that capitalised on emerging markets and triggered a flourishing microbrewery segment, illustrating a robust appetite for locally crafted beers. The thirst for artisanal brews is strong in many parts of Europe, with countries like Italy, Germany and France experiencing a surge in microbrewery establishments. This is despite a deceleration in certain regions, like the UK and Spain. Health concerns regarding alcohol consumption are predicted to continue driving a downward trend; more governments are set to introduce regulations to curb excessive drinking, like Scotland's minimum pricing strategy, which has successfully curbed alcohol-related harms. There is a burgeoning opportunity for consolidation within the craft beer segment. Multinationals like InBev and Heineken are poised to leverage this inflexion point as the market matures and the growth of independent microbreweries steadies in some regions. They've already begun strategically acquiring artisan brands, a trend which is likely to hasten. Overall, industry revenue is projected to rise at a compound annual rate of 3% over the five years through 2029, reaching €81.7 billion .

Craft Beer Labels Market Outlook

The global craft beer labels market size was valued at approximately USD 1.5 billion in 2023 and is expected to reach around USD 2.8 billion by 2032, growing at a CAGR of 6.8% during the forecast period. The increasing popularity of craft beer, driven by the rising number of breweries and the growing consumer preference for premium and specialty beers, is a significant growth factor for the craft beer labels market.

One of the primary growth factors for the craft beer labels market is the rapid expansion of the craft beer industry itself. As more consumers shift towards unique and premium beer offerings, the number of microbreweries and craft breweries has surged globally. This boom has led to a heightened demand for distinctive and eye-catching labels that can effectively communicate the brand's story, quality, and uniqueness, driving the need for innovative labeling solutions. Additionally, the emphasis on packaging as a marketing tool has encouraged breweries to invest in high-quality, visually appealing labels.

Technological advancements in labeling and printing technologies are another crucial growth factor. Innovations such as digital printing, which offers flexibility and high-quality graphics, have made it easier and more cost-effective for breweries to produce small batches of customized labels. This has enabled craft brewers to experiment with different designs and limited edition labels, catering to seasonal offerings and special events. Moreover, the development of eco-friendly materials and sustainable practices in label production aligns with the growing consumer demand for environmentally responsible products, further propelling market growth.

Consumer trends towards premiumization and personalization are also driving the craft beer labels market. Today's consumers are not only looking for high-quality beer but also for unique and personalized experiences. Custom labels that reflect the individuality of the beer and the brewery can create a more engaging and personal connection with consumers. This trend is particularly strong among millennials and Generation Z, who value authenticity and uniqueness in their purchases. As a result, breweries are increasingly investing in distinctive label designs that stand out on shelves and resonate with their target audience.

Wine Labels play a crucial role in the wine industry, much like craft beer labels do for breweries. They serve not only as a means of identification but also as a powerful marketing tool that can influence consumer purchasing decisions. The design and information presented on wine labels can convey the quality, origin, and unique characteristics of the wine, helping it stand out in a competitive market. As with craft beer, the wine industry is seeing a trend towards premiumization and personalization, where consumers are drawn to labels that reflect authenticity and craftsmanship. This has led to an increased demand for innovative and visually appealing wine labels that can capture the essence of the wine and the story behind it.

Regionally, the craft beer labels market shows varying trends and growth prospects. North America, particularly the United States, is a leading region in the craft beer industry, with a significant number of microbreweries and craft brewers driving the demand for high-quality labels. Europe also exhibits substantial growth, with countries like Germany, Belgium, and the UK having a strong tradition of beer production and consumption. In contrast, the Asia Pacific region is emerging as a significant market, driven by the increasing popularity of craft beer in countries like China, Japan, and Australia. Latin America and the Middle East & Africa are also showing potential growth, albeit at a slower pace compared to other regions.

Product Type Analysis

In the craft beer labels market, various product types cater to the diverse needs of breweries. Among these, pressure-sensitive labels hold a significant share due to their ease of application and versatility. These labels are pre-glued and can be applied to various surfaces like bottles and cans, making them highly popular among craft brewers. Their adaptability to different shapes and sizes of containers, combined with the ability to incorporate high-quality graphics and finishes, makes them an attractive option for breweries looking to create standout packaging. Furthermore, the ability to produce small runs economically with digital printing boosts their a

As of 2023, the leading beer brand by sales in the United Kingdom (UK) was Stella Artois. In the 12 months that ended in March 2023, Stella Artois generated approximately *** million British pounds from the sale of beer. Budweiser was the brand with the second highest retail revenue in 2022 and sold *** million British pounds worth of beer. Beer consumption in the United Kingdom In 2021, the annual average Consumer Price Index (CPI) of beer in UK reached its peak at *****. The price of beer has continuously increased since 2016. The annual volume of beer consumed in the UK amounts to approximately **** million hectoliters. Although beer consumption in the UK has fluctuated, there has been a continuous rise in consumer spending on beer during the last decade. In 2020, the increase in consumer spending on beer was particularly high, exceeding the price increases by a noticeable margin. In the following year, the high spending levels remained. Effects of the pandemic on the production of beer in the United Kingdom The volume of annual beer sales in the UK was on a downward trend during the period from 2004 to 2016. Afterward, sales were slowly rising until 2020. During the first year of the COVID-19 pandemic, beer sales experienced a drop of nearly **** million barrels. That year, considerably less beer was produced in the UK. However, the annual production volume of beer in the UK has gone back to prior pandemic levels the following year, amounting to almost **** million hectoliters in 2021. The number of enterprises for the manufacture of beer has more than doubled since 2008 and amounts to *****.

The global beer market is projected to reach USD 1,615.8 billion by 2035, registering a steady CAGR of 7.3% during the forecast period 2025 to 2035. The market is valued at USD 793.2 billion in 2025.

Analysis of Beer Sales by Top Countries

Craft Beer Brewery Equipment Market Outlook

The global craft beer brewery equipment market size was valued at approximately USD 1.5 billion in 2023 and is projected to reach around USD 3.2 billion by 2032, growing at a CAGR of 8.5% during the forecast period. The growth of this market is primarily driven by the increasing popularity of craft beer, coupled with a rising number of microbreweries and brewpubs worldwide. Additionally, the market's evolution is supported by the growing consumer preference for premium and innovative beer flavors, which, in turn, fuels the demand for advanced brewery equipment.

One of the key growth factors for the craft beer brewery equipment market is the burgeoning craft beer industry. The significant rise in the number of craft breweries, especially in regions like North America and Europe, has greatly contributed to the market's expansion. Consumers' growing inclination towards unique and locally brewed beers has led to an increase in the production capacities of microbreweries and brewpubs, thereby driving the demand for efficient and high-quality brewery equipment. Furthermore, the trend of artisanal and small-batch beer production is fostering the need for more specialized and diversified brewing equipment.

Technological advancements in brewery equipment are another critical driver of market growth. Manufacturers are continually innovating to develop equipment that enhances the brewing process's efficiency, output, and quality. Automatic and semi-automatic equipment, which reduces manual intervention and minimizes errors, are in high demand. Additionally, the integration of IoT and automation in brewing processes allows brewers to monitor and control the brewing parameters precisely, ensuring consistent product quality. These advancements make brewery operations more efficient and cost-effective, further propelling market growth.

The increasing awareness and preference for organic and sustainable brewing practices are also contributing to market growth. Consumers are becoming more conscious of the environmental impact of their consumption choices, and this is reflected in their preference for sustainably produced craft beer. To meet this demand, breweries are investing in eco-friendly and energy-efficient equipment. This trend is driving the development and adoption of green brewing technologies, which not only reduce environmental impact but also lower operational costs by enhancing energy efficiency and resource utilization.

Large Brewing Equipment plays a pivotal role in the expansion of craft beer production, particularly for breweries looking to scale their operations. These equipment systems are designed to handle increased brewing capacities, allowing breweries to meet the growing demand for craft beer without compromising on quality. The use of large brewing equipment enables breweries to produce larger batches, thereby improving efficiency and reducing production costs. As the craft beer market continues to grow, the adoption of large brewing equipment is becoming increasingly essential for breweries aiming to maintain a competitive edge and cater to a broader consumer base.

Regionally, North America holds a significant share of the craft beer brewery equipment market, driven by the high number of craft breweries in the U.S. and Canada. The U.S., in particular, is a major contributor due to its well-established craft beer culture and a large number of breweries. Europe is another key region, with countries like Germany, the UK, and Belgium leading the market due to their rich brewing heritage and growing craft beer sector. The Asia Pacific region is expected to witness substantial growth over the forecast period, with emerging markets like China and India showing increasing interest in craft beer. The rising disposable income and changing consumer preferences in these regions are creating new opportunities for market expansion.

Equipment Type Analysis

The craft beer brewery equipment market by equipment type includes brewhouse, fermentation equipment, cooling equipment, filtration equipment, packaging equipment, and others. The brewhouse segment is essential as it encompasses the core brewing process, including mash tuns, lauter tuns, brew kettles, and whirlpool systems. This segment is pivotal in determining the quality and consistency of the beer, making it a critical investment for breweries. Innovations in brewhouse equipment focus on improving efficiency and energy conservati

In 2023, Anheuser-Busch InBev had the largest beer market share in the world, controlling over a quarter of beer volume sales. Second and third placers, Heineken and China Resources Snow Breweries accounted for 12.9 and 5.9 percent of the beer market share, respectively. Brewery businessBrewing is one of the oldest human activities whose origins can be traced back to the Neolithic period. To this day, beer remains to be the world’s most popular alcoholic beverage. Anheuser-Busch InBev, the global leader in beer manufacturing, produces prominent beer brands such as Budweiser, Bud Light, Corona, Stella Artois and Beck’s.In 2022, AB InBev generated over 57 billion U.S. dollars in revenue worldwide. The Dutch brewing company, Heineken brought in approximately 30 billion U.S. dollars in beer sales. Austria, ranked behind Czechia in terms of beer consumption in 2022. During this period, Austrians consumed an average of 101.2 liters of beer per person. In contrast, beer drinkers in Czechia consumed 188.5 liters per capita.

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Gluten-Free Beer Market Size 2025-2029

The gluten-free beer market size is forecast to increase by USD 23.8 billion at a CAGR of 19.8% between 2024 and 2029.

The market is experiencing significant growth, driven primarily by the increasing awareness of the health benefits associated with gluten-free food products. This trend is particularly prominent among individuals with celiac disease or gluten intolerance, as well as those following a gluten-free diet and mead beverage for other health reasons. However, this market is not without challenges. One of the most pressing issues is the distribution complexities that come with catering to a niche consumer base. Due to the unique production requirements of gluten-free beer, traditional distribution channels may not be suitable.
As a result, online retailing has emerged as a viable solution, enabling brewers to reach consumers directly and overcome logistical challenges. Despite these obstacles, the market presents numerous opportunities for companies to capitalize on the growing demand for gluten-free beer. By addressing distribution challenges and focusing on innovation, brewers can differentiate themselves and capture a larger share of this expanding market.

What will be the Size of the Gluten-Free Beer Market during the forecast period?

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The market continues to evolve, driven by consumer demand for health-conscious options and the ongoing education of those with gluten intolerance or celiac disease. Brewers are innovating with various ingredients, such as gluten-free corn, rice, and sorghum, to create new beer styles that cater to this demographic. Wheat beer, a traditional style, is being reimagined with gluten-free alternatives, including rice and corn-based versions. Brand awareness is a key focus for breweries, with many investing in certification programs and sustainable brewing practices to meet industry regulations. Consumers seek out certified gluten-free beers, ensuring quality control and peace of mind.
Taste testing and sensory analysis play a crucial role in product development, as brewers strive to maintain the unique flavor profiles of traditional beer styles. Online Retail channels, including specialty beer stores and grocery stores, are expanding their offerings to meet consumer demand. Beer festivals and competitions provide opportunities for breweries to showcase their gluten-free offerings and connect with consumers. Low-carb beer is another growing segment, appealing to those with dietary restrictions. The supply chain is adapting to meet the demands of the market, with distribution networks expanding and organic ingredients becoming more prevalent. Breweries are experimenting with gluten-free barley and oats, as well as vegan and non-alcoholic beer options.
The brewing process itself is being refined to minimize cross-contamination and ensure a truly gluten-free product. As the market continues to unfold, breweries must remain agile and responsive to consumer needs and preferences. The ongoing evolution of the market offers opportunities for product innovation and growth across various sectors.

How is this Gluten-Free Beer Industry segmented?

The gluten-free beer industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Off-trade store
  On-trade store


Type

  Sorghum corn and rice
  Buckwheat and others


Packaging

  Bottles
  Cans
  Kegs


Product

  Craft Gluten-Free Beer
  Mass-Produced Gluten-Free Beer


Geography

  North America

    US
    Canada
    Mexico


  Europe

    France
    Germany
    Spain
    UK


  Middle East and Africa

    UAE


  APAC

    China
    India
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

By Distribution Channel Insights

The off-trade store segment is estimated to witness significant growth during the forecast period.

In the expanding the market, off-trade distribution channels have gained significant traction. These channels include the sale of gluten-free beer through retail outlets like supermarkets, hypermarkets, convenience stores, liquor stores, and online marketplaces. Consumers prefer buying gluten-free beer from these channels for home consumption or non-brewery locations. The convenience of finding a diverse range of gluten-free beer options at nearby retailers or online platforms has contributed to the segment's growth. Health-conscious consumers, including those with gluten intolerance or celiac disease, are driving the demand for gluten-free beer. To cater to this growing market, breweries focus on product innovation, using alternative grains such as sorghum, rice, and corn, or organic ingredients.

Sustainable brewing

Europe Beer Market size was valued at USD 119.36 Billion in 2024 and is projected to reach USD 191.39 Billion by 2032, growing at a CAGR of 6.08% from 2026 to 2032Craft Beer Popularity: Growing consumer interest in unique, locally produced and craft beers has fueled market growth, with microbreweries and specialty beer variants gaining popularity across European markets like Germany, Belgium and the UK.Premiumization Trends: Increasing demand for high-quality, artisanal and premium beer options among urban and middle-income consumers has reshaped the market, with breweries focusing on small-batch and limited-edition product lines.

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Root Beer Market Size 2024-2028

The root beer market size is forecast to increase by USD 143.6 million at a CAGR of 4.28% between 2023 and 2028. The market is experiencing significant growth, driven by the expanding global non-alcoholic beverage industry and the increasing popularity of root beer floats in restaurants and hotels. However, the market faces challenges such as low consumer awareness and the lack of a standardized definition of quality. Key ingredients, including sassafras root bark, wintergreen leaf, honey, vanilla extract, water, black cherry bark, sweet birch, cinnamon, acacia, and nutmeg, contribute to the unique flavor profile of root beer. Producers must ensure the authenticity and consistency of these ingredients to meet consumer expectations and differentiate their products. The root beer remains a beloved classic beverage, with its distinct taste and nostalgic appeal continuing to attract consumers.

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Root beer, a unique and beloved American beverage, has been a staple in the country's non-alcoholic beverage industry for decades. This classic carbonated soft drink, traditionally flavored with the sassafras tree, wintergreen leaf, honey, and sugar, continues to capture the taste buds of consumers. The market in the US is characterized by its diversity, with both carbonated and non-carbonated options available. Modern root beers often incorporate synthetic sassafras tastes to mimic the traditional flavor while adhering to regulations that limit the use of natural sassafras due to health concerns.

Furthermore, the demand for root beer is widespread, with its popularity extending beyond the home market. The foodservice sector, including bars, restaurants, and hotels, is a significant consumer of root beer. This trend is particularly noticeable among millennials, who are increasingly seeking out unique and nostalgic beverage options. The distribution network for root beer is extensive, with sales taking place in various retail channels. Supermarkets, hypermarkets, specialty stores, liquor shops, and online sales platforms are all key outlets for root beer. The beverage is also available in departmental stores, further expanding its reach. The production of root beer involves the use of various ingredients, such as sassafras root bark and wintergreen leaf.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Product

  Decaffeinated
  Caffeinated


Distribution Channel

  Off-trade
  On-trade


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK
    France


  APAC



  South America



  Middle East and Africa

By Product Insights

The decaffeinated segment is estimated to witness significant growth during the forecast period. Root beer, a popular non-alcoholic beverage in the United States, has seen significant growth in the decaffeinated segment due to increasing health consciousness among consumers. The demand for caffeine-free root beer is on the rise, with many manufacturers introducing new decaffeinated products to cater to this trend. Traditional root beer recipes once included caffeine derived from kola nuts, but modern variations use filtered water, sugar, and extracts from licorice root and sassafras, which are gluten-free and caffeine-free.

Furthermore, this shift towards decaffeinated and natural ingredients is expected to continue during the forecast period. As a result, the market is likely to witness steady growth, with consumers, particularly teenagers, continuing to enjoy this classic American beverage without the added stimulation of caffeine.

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The decaffeinated segment was valued at USD 452.80 million in 2018 and showed a gradual increase during the forecast period.

Regional Insights

North America is estimated to contribute 39% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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In North America, the market is experiencing significant expansion due to several key factors. The increasing popularity of this unique beverage, driven by its natural ingredients such as roots, herbs, berries, and barks, is a primary growth driver. Key companies are based in the US and Canada and contribute significantly to the market's growth. Furthermore, the increasing number of local and craft breweries in the region is fueling market expansion. Consumers' rising disposable income also plays a role in the growing demand for root beer, as they seek out more f