In 2024, craft beer accounted for nearly ********* of the total U.S. retail beer market. After a decline in 2020, craft beer had the largest share of the beer market in its time in 2021, at **** percent. Since then, the market share has hovered around **** percent. Beer country In the 2000s, new craft breweries were not introduced in the United States very often, compared to the late 2010s. In 2023, there were *** craft brewery openings, while only ten years earlier, that number was just over ***. Craft or microbreweries could be found all over the United States, especially in states such as Pennsylvania, California, and New York. Each of these states accounted for over *** establishments in 2023. With *** establishments, California had the largest collection of craft breweries by far. Leading craft beer brands With the large number of craft breweries located in the United States comes a large variety of U.S. craft beer brands, such as Sierra Nevada, and Blue Moon. The leading craft beer of 2023 was a Belgian-style wheat ale by the name of New Belgium, which generated over *** million U.S. dollars of sales.

The Craft Beer Market Report Segments the Industry Into Product Type (Ales, Lagers, and Other Types); by End User (Men and Women); by Packaging (Bottles, Cans, and Others); Distribution Channel (On-Trade, and Off-Trade), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). Market Sizing is Presented in USD Value Terms for all the Abovementioned Segments.

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Craft Beer Market Size 2025-2029

The craft beer market size is forecast to increase by USD 123.2 billion at a CAGR of 13.7% between 2024 and 2029.

The market is experiencing significant growth, driven by several key trends. One of the primary factors fueling market expansion is the increasing popularity of craft beer in developing countries. This global phenomenon is being driven by the rising number of consumers seeking unique and authentic beer experiences. The growing demand for unique flavors in the market has led many small-scale breweries to invest in high-quality microbrewery equipment to enhance their production capabilities. Another significant trend is the growing population of millennials, who are increasingly embracing craft beer due to its artisanal appeal and diverse flavors. However, the high price point of craft beer may pose a challenge to market growth. Despite this, the market is expected to continue its upward trajectory, driven by these and other emerging trends.

What will be the Size of the Market During the Forecast Period?

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The market has experienced significant sales growth in recent years, driven by evolving consumer tastes and the proliferation of microbreweries producing artisanal brews. Consumers are increasingly seeking out locally sourced ingredients and premium quality beers, leading to a shift away from mass-produced, bottled beers. This trend is particularly strong among millennials, who view craft beer as a social drink and appreciate the health benefits associated with its consumption. Regulations play a crucial role in the craft beer industry, with brewers navigating complex rules surrounding production, labeling, and distribution. Promotion challenges also exist, as brewers strive to differentiate themselves in a crowded marketplace.
Moreover, party culture and collaborations have emerged as effective marketing strategies, with breweries partnering to create innovative flavors using indigenous ingredients and Western cultural influences. Microbreweries are at the forefront of this trend, with many investing in brewing solutions and brewpub equipment to meet growing demand. Brewer associations also play a vital role in advocating for tax breaks and other industry initiatives, helping to support the growth of the market. Beer festivals have become popular events, providing opportunities for consumers to sample new brews and connect with brewers. The beer industry as a whole continues to adapt to these trends, with a focus on delivering high-quality, unique offerings to meet the demands of discerning consumers. The market dynamics of the craft beer industry are constantly evolving, with new breweries and innovative flavors emerging regularly. Overall, the future looks bright for the market, as it continues to capture the imagination and loyalty of consumers around the world.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  India pale ale
  Seasonal craft beer
  Pale ale
  Amber ale
  Others


Distribution Channel

  Off-trade
  On-trade


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK
    France


  APAC

    China
    India
    Japan


  South America

    Brazil
    Argentina


  Middle East and Africa

By Product Insights

The India pale ale segment is estimated to witness significant growth during the forecast period.

India Pale Ale (IPA), a stronger variant of pale ale with higher alcohol content and distinctive bitter taste, gained popularity through American craft beer revival in the late twentieth century. Originally carried by British colonists to India, IPA had nearly disappeared until its reincreasence. Today, it is the leading craft beer style globally, favored for its diverse exotic flavors. IPA's bitterness results from regular hops addition, making it a preferred choice among consumers worldwide. This beer style's popularity is driven by its unique character and health benefits associated with moderate beer consumption. Local ingredients are increasingly used in brewing IPA, contributing to its authenticity and appeal.

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The India pale ale segment was valued at USD 30.50 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 35% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

For more insights on the market share of various regions, Re

The craft beer market value reached around USD 118.94 Billion in 2024. Changing consumer preferences, particularly among younger demographics, are leading to a demand for unique and innovative flavours, such as those provided by craft breweries. Dogfish Head and Sierra Nevada are known for their experimental brews. The industry is expected to grow at a CAGR of 8.90% during the forecast period of 2025-2034 to attain a value of USD 279.00 Billion by 2034. The rise of e-commerce has made craft beers more accessible; platforms like Drizly allow consumers to explore and purchase a wide variety of craft options from the comfort of their homes.

The North America Craft Beer Market is Segmented by Product Type (Ale, Lager and Other Beer Types), End User (Men and Women), Packaging (Bottles, Cans and Others), Distribution Channels (On-Trade and Off-Trade), and Geography (United States, Canada, Mexico, and Rest of North America). The Market Forecasts are Provided in Terms of Value (USD).

China's craft beer industry has witnessed a steady growth in the past years. In 2021, the market size of craft beer in China surpassed 78.5 billion yuan. China's craft beer market is expected to soar to around 210 billion yuan by 2026.

Craft Beer Market Outlook

According to our latest research, the global craft beer market size reached USD 115.4 billion in 2024, reflecting a robust growth trajectory fueled by evolving consumer preferences and a surge in artisanal brewing culture. The market is projected to expand at a CAGR of 10.7% from 2025 to 2033, reaching an estimated value of USD 264.7 billion by 2033. This remarkable growth is primarily attributed to increasing demand for unique flavors, premiumization trends, and the rising influence of younger demographics seeking authentic, locally brewed beverages. The craft beer industry continues to benefit from a global shift toward experiential consumption, with consumers prioritizing quality, variety, and brand storytelling over mass-produced alternatives.

One of the primary growth drivers for the craft beer market is the significant shift in consumer preferences toward artisanal and small-batch products. As consumers become more discerning, there is a marked trend toward seeking out beverages that offer distinct flavors, innovative brewing techniques, and a sense of locality. This move away from mainstream, homogenized beer options has created fertile ground for craft breweries to thrive, as they can cater to niche tastes and offer seasonal or limited-edition brews that appeal to adventurous palates. Additionally, the rise of social media and digital marketing has enabled craft breweries to connect directly with their audience, fostering brand loyalty and allowing for rapid dissemination of new product launches and brewery events. The direct engagement with consumers not only boosts sales but also encourages a community-driven approach that further differentiates craft beer from its mass-market counterparts.

Another critical factor propelling the growth of the craft beer market is the premiumization trend that has swept across the beverage industry. Consumers, particularly in urban centers, are increasingly willing to pay a premium for products that promise superior quality, unique ingredients, and an authentic brewing heritage. This willingness to spend more for a better product has encouraged breweries to experiment with rare hops, exotic adjuncts, and barrel-aging techniques, resulting in a diverse array of craft beer styles that cater to a wide spectrum of tastes. Furthermore, the proliferation of brewpubs and taprooms has transformed beer drinking into an experiential activity, where consumers can enjoy curated tastings, food pairings, and brewery tours. This experiential aspect has become a key differentiator for the craft beer segment, setting it apart from traditional beer consumption and driving sustained market expansion.

The craft beer market is also benefiting from favorable regulatory changes and supportive government policies in several regions. Many countries have relaxed licensing restrictions, reduced excise duties for small-scale brewers, and provided incentives for local production, all of which have lowered barriers to entry and encouraged innovation in the sector. In addition, the growing emphasis on sustainability and eco-friendly practices has led craft breweries to adopt green brewing processes, such as sourcing local ingredients, minimizing water usage, and utilizing renewable energy. These sustainable initiatives resonate strongly with environmentally conscious consumers, further enhancing the appeal of craft beer. The market’s dynamism is also reflected in the increasing number of collaborations between craft breweries and other food and beverage producers, resulting in cross-industry innovations that continue to captivate consumers worldwide.

From a regional perspective, North America and Europe remain the dominant players in the global craft beer market, collectively accounting for a substantial share of global revenues. However, the Asia Pacific region is emerging as a key growth engine, driven by a burgeoning middle class, rapid urbanization, and increasing exposure to Western drinking culture. Latin America and the Middle East & Africa, while still nascent markets, are witnessing growing interest in craft beer, particularly among younger consumers and expatriate communities. As the market continues to evolve, regional dynamics are expected to play a pivotal role in shaping future growth trajectories, with local preferences and regulatory environments influencing the pace and direction of market expansion.

Vietnam craft beer market size reached USD 570.4 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,241.3 Million by 2033, exhibiting a growth rate (CAGR) of 9.02% during 2025-2033. The growing demand for unique and flavorful beer options, increasing focus on sustainable and eco-friendly brewing practices among craft breweries, and rising number of events and festivals represent some of the key factors driving the market.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on product type, age group, and distribution channel.

Once viewed as a hobby, craft beer has evolved into one of the fastest-growing and most popular segments in the US alcoholic beverage market. However, the industry has reached a critical juncture over the past decade, with oversaturation and the emergence of numerous substitutes stalling revenue growth. The pandemic coincided with the normalization phase of craft brewery growth, resulting in significant volatility. Craft breweries struggled to maintain consistent growth after the pandemic, unlike some external competitors. Revenue has been declining at a CAGR of 3.8% over the past five years and is expected to drop by 1.9% in 2024 alone, bringing revenue to $7.2 billion.Craft breweries are limited to producing fewer than 6.0 million barrels of beer annually. A result of, even successful craft breweries remain relatively small compared to multinational beverage producers. With this mandated smaller scope, craft brewers depend heavily on in-house sales and demand from on-premise markets such as local bars and restaurants. As more craft brewers enter the market, competition based on price has intensified. While internal price-based competition is expected, few small breweries can effectively match the prices of larger producers. This disadvantage has weakened profit since 2019.Conditions will likely improve over the next five years, but craft breweries may struggle to reach pre-pandemic highs as the craft beer trend settles into normalization. Profitability is expected to plateau as consumers look towards craft spirits and nonalcoholic beverages to satisfy their evolving tastes. This shift will force brewers to reduce prices or climb spending to retain their market share. Brewers will continue introducing ancillary activities at taprooms to encourage in-person sales and build loyalty. Also, rising disposable income levels and decreases in excise taxes on beer will likely entice new breweries to enter the market. Revenue is predicted to climb at a CAGR of 0.7% over the next five years, reaching $7.5 billion by 2029.

Explore Market Research Intellect's Alcoholic Beverages Craft Beer Market Report, valued at USD 85 billion in 2024, with a projected market growth to USD 120 billion by 2033, and a CAGR of 4.5% from 2026 to 2033.

This statistic presents the craft beer market as percentage of the beer industry in Brazil in 2016 and provides a forecast of the craft beer market share for 2022. In 2016, the craft beer market accounted for *** percent of the Brazilian beer industry and its participation is expected to grow up to * percent by 2022. The market size of the Brazilian beer industry amounted to approximately ** billion Brazilian reals in 2016.

The global craft beer market is projected to expand at a substantial CAGR during the forecast period, 2020–2027. The growth of the market is attributed to growing consumer preference for flavored and low alcohol by volume (ABV) beer.

A craft brewery or microbrewery is a brewery that makes small amount of beer, generally less than large breweries, and most of the time is independently owned. Such breweries are generally considered and marketed as having an emphasis on enthusiasm, new flavors, and distinct brewing techniques. Beer produced in such breweries is called craft beer.

Market Trends, Drivers, Restraints, and Opportunities:

• Increasing preference for low calorie beer is anticipated to drive the market growth during the forecast period.


• Growing penetration of the product in developing countries is expected to propel the overall growth in the coming years.


• Rising number of craft beer enthusiasts around the world is projected to bolster the market growth during the projected timeline.


• Strong consumer preference for mainstream beer over craft beer is estimated to restrain the market growth during the forecast period.


• The market growth between 2019 and 2020 has been affected due to the adverse impact of the COVID-19 pandemic and the trend is expected to continue till mid-2021.


• Growing R&D activities by key players are estimated to generate lucrative market opportunities for the overall market growth over the forecast period.

Scope of the Report:

The South America Craft Beer Market is segmented by Type (Ales, Pilsners and Pale Lagers, Specialty Beers, and Other Types), Distribution Channel (On-trade and Off-trade), and Geography (Argentina, Brazil, and the Rest of South America). The report offers market sizes and forecasts (in USD million) for the above segments.

Global Craft Beer Market Report, Size, Share, Growth, Trends, Industry Analysis & segmentation By Product, By Distribution Channel, By Age Group & forecast 2027

The North American craft beer market, valued at approximately $25 billion in 2025, is experiencing robust growth, projected to maintain a Compound Annual Growth Rate (CAGR) of 13% from 2025 to 2033. This expansion is fueled by several key drivers. A rising consumer preference for premium and unique beer experiences, coupled with increasing disposable incomes, particularly among millennials and Gen Z, significantly boosts demand for craft beers. The burgeoning craft brewery scene itself, characterized by innovative brewing techniques, diverse flavor profiles, and strong local brand loyalty, further propels market growth. Furthermore, the expansion of distribution channels, including online sales and partnerships with specialty retailers, widens accessibility and reach for craft brewers. While increased competition from larger breweries and escalating raw material costs present challenges, the market’s resilience is evident in its capacity for innovation and adaptation. The segment breakdown shows a diverse landscape. While traditional styles like Ales and Pilsners/Pale Lagers remain popular, Specialty Beers are experiencing particularly rapid growth, indicating consumer interest in experimental flavors and unique brewing approaches. The Off-Trade channel (e.g., grocery stores, liquor stores) continues to be a significant sales driver, but the On-Trade channel (e.g., bars, restaurants) is also experiencing growth as consumer confidence returns. The market's regional dominance is concentrated in North America, particularly the United States, benefiting from established craft brewing traditions and a strong consumer base. Growth is expected to be driven by continued innovation within established breweries as well as the entry of new players into the market. Major players like Boston Beer Company, Heineken NV, and Anheuser-Busch InBev are actively participating, but smaller, independent breweries continue to hold significant market share, fostering a dynamic and competitive market landscape. The ongoing focus on sustainability and ethical sourcing practices by some craft breweries further enhances consumer appeal and contributes to long-term market health. Successful navigation of regulatory hurdles and economic shifts will be crucial in sustaining this positive trajectory. Looking ahead, the continued focus on product diversification, targeted marketing campaigns, and strategic partnerships will play a vital role in shaping the future of the North American craft beer market. Recent developments include: In December 2021, Harmon announced the launch of its first sustainable and organic non-alcoholic craft beer in Canada. Harmon's inaugural lineup of three full-flavored craft beers included the Jack Pine Pale Ale (0.5% abv), Lunchbox Lagered Ale (0.5% abv), and Half-Day Hazy IPA (0.5% abv)., In November 2020, Molson Coors Beverage Co launched a new craft beer brand, Fine Company which is only available in three Canadian provinces. Fine Company had rolled out in New Brunswick, Nova Scotia, and Prince Edward Island. Initially, two beers were launched under the brand a 4.8%-abv blonde lager and a 5.1%-abv IPA., In April 2020, Drinkscraft, the UK importer and distributor of award-winning Mexican Craft Beer, launched a home delivery website in Mexico. The company said that it has decided to expand its off-trade presence with the launch of a new home delivery website.. Notable trends are: Growing Number of Micro-Breweries in the Craft Beer Industry.

The Mexico craft beer market size reached USD 125.60 Million in 2024. The market is projected to grow at a CAGR of 7.10% between 2025 and 2034, reaching almost USD 249.39 Million by 2034.

The craft beer market, a dynamic segment within the broader alcoholic beverage industry, is experiencing robust growth. While precise figures for market size and CAGR are not provided, a reasonable estimation, considering the presence of major players like Budweiser, Yuengling, and Boston Beer, along with numerous regional breweries, suggests a substantial market size. Let's assume a 2025 market size of $50 billion USD, reflecting the significant consumer demand for diverse and high-quality craft brews. A conservative estimate for the Compound Annual Growth Rate (CAGR) over the forecast period (2025-2033) would be around 6%, driven by several factors. These include increasing consumer preference for premium and unique beer experiences, the rising popularity of craft beer festivals and events boosting brand awareness, and the ongoing expansion of craft breweries into new markets. Further growth is fueled by innovative brewing techniques, expanding distribution channels (e.g., online ordering and direct-to-consumer sales), and the rising disposable incomes in key markets globally. However, the craft beer sector also faces challenges. Increased competition from established breweries diversifying into craft styles, stringent regulations concerning alcohol production and distribution, and fluctuations in raw material costs pose potential restraints to growth. Furthermore, changing consumer preferences and emerging trends, such as low-alcohol and non-alcoholic craft beverages, require breweries to adapt and innovate to maintain market share. The segmentation within the market is largely driven by beer style (IPAs, stouts, lagers etc.), packaging, and distribution channels, with the listed companies representing a diverse range of styles and market positions. Successful navigation of these factors will be crucial for maintaining the current growth trajectory of the craft beer market in the coming years.

Global Craft Beer Market is anticipated to experience remarkable expansion, with a projected Compound Annual Growth Rate (CAGR) of 10.97% from 2025 to 2033. According to the market analysis, the market size is forecasted to reach USD 382.69 Billion by the end of 2033, up from USD 149.97 Billion in 2024.

The Global Craft Beer market size to cross USD 382.69 Billion in 2033. [https://edison.valuema

Global Craft Beer Market Analysis By Size, Trends, Growth, Price, Report, By Type, By Age Group, By Distribution Channel, By Company, By Region, Forecast 2028

The Global Brewing market size was USD 35.2 billion in 2022. Brewing Industry's Compound Annual Growth Rate will be 7.20% from 2023 to 2030. How are the Key Driver Affecting the Brewing Market?

Growing Consumer Interest in Craft and Specialty Beers helps in the Growth of the Market

Over the past few decades, there has been a shift in consumer preferences from mass-produced, generic beers to more diverse and flavorful options. This shift has fueled the rise of the craft beer movement and contributed to the growth of the brewing market. Consumers are increasingly seeking unique and innovative flavor profiles in their beverages. Craft breweries often experiment with various ingredients, such as hops, malts, fruits, spices, and even unconventional additives, to create distinctive and exciting beer offerings. Consumers are drawn to the artisanal and locally crafted nature of craft beers. These beers often have a strong sense of place, as they may incorporate locally sourced ingredients and reflect the regional brewing traditions.

Over the past several years, there has been an upsurge in the demand for traditional beer, especially craft beer. On average, small breweries produce 6 million barrels or fewer of beer yearly. The necessity for pricey items for consumption and the rising income of its users are two of the most significant elements in the rising demand. Craft beer is more expensive than conventional beer, increasing demand for greater variety and quality goods among high incomes.

(Source:hospitality.economictimes.indiatimes.com/news/speaking-heads/craft-beer-market-potential-growth-and-challenges/84560601#:~:text=As%20per%20the%20volume%2C%20the,be%20the%20fastest%20growing%20segment.)

The Factors are Restricting Growth of Brewing Market

Regulatory Obstacles and Standards for Compliance Hinder Market Growth

Regulatory challenges and compliance requirements can hinder the growth and expansion of breweries, especially smaller and newer ones. The need to allocate resources for understanding, interpreting, and adhering to various regulations can divert time and funds from other business activities. Moreover, these challenges can impact innovation, product development, and market entry for breweries seeking to enter new regions or markets. Addressing regulatory challenges often requires legal expertise, resources, and ongoing diligence to ensure that breweries remain compliant with evolving laws and policies, which can sometimes hinder market growth and expansion.

Impact Of COVID-19 on the Brewing Market

Restrictions on movement, lockdowns, and border closures disrupted supply chains for brewing ingredients, packaging materials, and equipment. This led to challenges in sourcing raw materials and maintaining production levels. Many countries implemented lockdowns and restrictions on public gatherings, closing bars, restaurants, and taprooms. This led to a sharp decline in on-premises consumption and revenue loss for breweries heavily reliant on these channels. With the closure of on-premises venues, there was a shift in consumer behavior towards off-premises consumption, including purchasing beer from liquor stores and online platforms. Breweries adapted by focusing on packaged products for retail distribution. Introduction of Brewing

Brewing is the process of producing alcoholic beverages, primarily beer, through the fermentation of various ingredients, typically including water, malted barley or other grains, hops, and yeast. The brewing process involves combining these ingredients in specific proportions, followed by controlled fermentation, which converts the sugars in the malted grains into alcohol and carbon dioxide, resulting in the final beer product. The rise of the brewing market is driven by a combination of consumer preferences for variety and quality, a focus on local and artisanal products, and the spirit of innovation and collaboration. The brewing industry's ability to adapt to changing trends and cater to evolving consumer demands has positioned it as a dynamic and growing sector within the broader beverage landscape.

For instance, in August 2023, the Brewers Association (BA), the trade group for small and independent American craft brewers, announced the findings of its midyear poll, providing insight into the sector's status and signaling confidence for the remainder of the year. The industry is leveling out after years of exp...