The global blueberry and cranberry market expanded slightly to $6.1B in 2024, with an increase of 4.8% against the previous year. Overall, consumption, however, continues to indicate a relatively flat trend pattern. Over the period under review, the global market reached the maximum level at $6.2B in 2012; however, from 2013 to 2024, consumption remained at a lower figure.

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Fresh Cranberries Market 2024-2028

The fresh cranberries market size is projected to increase by USD 11.6 million at a CAGR of 5.09% between 2023 and 2028. The market is experiencing significant growth, driven by increasing consumer awareness of the health benefits associated with consuming fresh cranberries. These benefits include their high nutritional value, antioxidant properties, and potential role in preventing urinary tract infections. Additionally, the advent of smart packaging technologies is enabling longer shelf life and preserving the freshness of cranberries, making them more accessible to consumers. There is an increase in demand for dried cranberries due to factors such as increasing awareness about the nutritional benefits of the consumption of dried fruits, such as dried cranberries. For example, in July 2020, Walmart Canada announced its investment to improve its in-store and online shopping experiences and upgrade its distribution. Furthermore, the rising demand for dried cranberries as a popular snack and ingredient in various food and beverage applications is also fueling market growth. Overall, the market is poised for continued expansion due to these key trends and the growing consumer preference for healthy and wellness food options.

Market Overview

The Market shows an accelerated CAGR during the forecast period.

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Market Dynamics

Fresh Cranberries belong to the Subgenus oxycoccus of the Genus Vaccinium, within the family Ericaceae. The Vaccinium species, including Fresh Cranberries, are evergreen dwarf shrubs or trailing vines that produce edible berries. Fresh Cranberries are rich in Antioxidant properties and Anti-inflammatory properties due to the presence of Phytochemicals such as Citric acid and Benzoic acid. The Processing industries focus on producing Processed counterparts like Juices, Jams, Jellies, Sauces, Dried cranberries, Powders, Extracts, Cranberry poultices, Medicinal teas, Dyes, and more. Fresh Cranberries are typically harvested through Wet harvesting in Water filled bogs, maintaining their firm texture. The market for Fresh Cranberries and their Processed counterparts continues to grow due to their numerous health benefits. Growing investments in advanced agricultural technologies and sustainable farming practices are boosting the production of cranberries, known for their high antioxidant content and anti-inflammatory properties that support urinary tract health and combat urinary tract infections (UTIs).

Key Market Driver

One of the key factors driving the market growth is the growth of organized retail. The main factor that is fuelling the growth of organized retail is the rapid expansion of supermarkets, hypermarkets, and specialty stores.

Furthermore, some of the prominent retail stores including Walmart Inc. (Walmart) and Tesco PLC (Tesco) are rapidly expanding their retail stores regionally and globally to increase their market share. Furthermore, there is a potential opportunity for organized retail in developing economies due to factors such as increasing disposable income of people, rapidly increasing consumer spending, and the growth of the population. Hence, such factors are positively impacting the market which, in turn, will drive the market growth during the forecast period.

Significant Market Trends

A key factor shaping the market growth is the rising popularity of private-label fresh cranberries. The private labeling of fresh cranberries is a primary trend in the global market. Several prominent retailers globally are launching their own brands of fresh fruit products, such as fresh cranberries, due to the growing demand for fresh fruits from consumers.

For example, Tesco sells its own private-label fresh cranberries under the Tesco Cranberries 300G name. The main advantage of private labeling of fresh cranberries is that it significantly decreases the purchasing cost of consumers which is positively impacting the market. Hence, such factors are expected to drive market growth during the forecast period.

Major Market Challenge

Rising demand for dried cranberries is one of the key challenges hindering the market growth. Some of the main types of dried cranberries which has a strong demand include dried fruits in the form of snacks and cereals.

Moreover, there is an increasing demand for processed and dried fruits, such as dried cranberries from food manufacturing companies, such as confectionery manufacturers, bakeries, and dairy companies in order to manufacture their products. Furthermore, dried cranberries are mostly consumed as snacks due to their better preservation properties than fresh cranberries. Hence, such factors are negatively impacting the market. Therefore, it is expected to hinder the market growth during the forecast period.

Market Segmentation

By Type

The incr

In 2024, the Canadian blueberry and cranberry market was finally on the rise to reach $783M for the first time since 2021, thus ending a two-year declining trend. Over the period under review, consumption showed a prominent expansion. Over the period under review, the market hit record highs in 2024 and is expected to retain growth in the near future.

United States - Producer Price Index by Commodity: Farm Products: Cranberries was 41.10000 Index Dec 1991=100 in December of 2020, according to the United States Federal Reserve. Historically, United States - Producer Price Index by Commodity: Farm Products: Cranberries reached a record high of 100.00000 in December of 1991 and a record low of 20.10000 in November of 2020. Trading Economics provides the current actual value, an historical data chart and related indicators for United States - Producer Price Index by Commodity: Farm Products: Cranberries - last updated from the United States Federal Reserve on June of 2025.

The U.S. blueberry and cranberry market rose sharply to $1.7B in 2024, surging by 14% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, consumption showed prominent growth. Over the period under review, the market hit record highs in 2024 and is likely to see gradual growth in years to come.

The Vietnamese blueberry and cranberry market fell modestly to $2.2M in 2024, waning by -2.2% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, consumption, however, posted a significant increase. Blueberry and cranberry consumption peaked at $3.4M in 2020; however, from 2021 to 2024, consumption remained at a lower figure.

The Cranberries Market Report is Segmented by Geography (North America, Europe, South America, and More). The Report Includes Production Analysis (Volume), Consumption Analysis (Value and Volume), Export Analysis (Value and Volume), Import Analysis (Value and Volume), and Price Trend Analysis. The Market Forecasts are Provided in Terms of Value (USD) and Volume (Metric Tons).

The Cote d'Ivoire's blueberry and cranberry market surged to $260K in 2024, rising by 71% against the previous year. Overall, consumption, however, showed a slight slump. Blueberry and cranberry consumption peaked at $389K in 2020; however, from 2021 to 2024, consumption failed to regain momentum.

The Ecuadorian blueberry and cranberry market contracted rapidly to $221K in 2024, declining by -46.2% against the previous year. Over the period under review, consumption showed a abrupt setback. Over the period under review, the market attained the maximum level at $1M in 2019; however, from 2020 to 2024, consumption failed to regain momentum.

Blueberry and cranberry imports in the U.S. remain robust thanks to strong consumer demand, even against the limitations for cafes and restaurants. Exporters from Peru and Mexico both enjoy skyrocketing growth in terms of supplies to the American market over the last five years, including 2020. Canadian and Chilean producers, as well as domestic growers, have to put on steam to benefit from future market growth.

In 2024, the Hungarian market for raspberries, blackberries, blueberries, and cranberries decreased by -4.9% to $139M for the first time since 2020, thus ending a three-year rising trend. In general, consumption, however, recorded a perceptible setback. As a result, consumption attained the peak level of $223M. From 2020 to 2024, the growth of the market failed to regain momentum.

The Omani blueberry and cranberry market fell notably to $933K in 2024, declining by -34% against the previous year. In general, consumption, however, recorded a notable expansion. Blueberry and cranberry consumption peaked at $3.7M in 2020; however, from 2021 to 2024, consumption remained at a lower figure.

In 2024, the Angolan market for raspberries, blackberries, blueberries, and cranberries decreased by -35.3% to $132K for the first time since 2020, thus ending a three-year rising trend. In general, consumption showed strong growth. Raspberry, blackberry, blueberry, and cranberry consumption peaked at $205K in 2023, and then dropped sharply in the following year.

In 2024, the Panamanian market for raspberries, blackberries, blueberries, and cranberries decreased by -0.7% to $2M for the first time since 2020, thus ending a three-year rising trend. In general, consumption, however, posted a significant increase. Raspberry, blackberry, blueberry, and cranberry consumption peaked at $2M in 2023, and then shrank modestly in the following year.

The MERCOSUR market for raspberries, blackberries, blueberries, and cranberries declined remarkably to $462M in 2024, which is down by -33.2% against the previous year. Overall, consumption showed a mild reduction. Over the period under review, the market attained the peak level at $692M in 2019; however, from 2020 to 2024, consumption stood at a somewhat lower figure.

In 2024, the Nepalese market for raspberries, blackberries, blueberries, and cranberries decreased by -19.6% to $6.9K for the first time since 2021, thus ending a two-year rising trend. In general, consumption, however, enjoyed a significant expansion. Raspberry, blackberry, blueberry, and cranberry consumption peaked at $13K in 2020; however, from 2021 to 2024, consumption failed to regain momentum.

In 2024, the New Zealand blueberry and cranberry market decreased by -51.3% to $11M for the first time since 2020, thus ending a three-year rising trend. In general, consumption recorded a relatively flat trend pattern. Blueberry and cranberry consumption peaked at $23M in 2023, and then fell significantly in the following year.

The Philippine blueberry and cranberry market declined slightly to $866K in 2024, which is down by -3.4% against the previous year. Overall, consumption, however, showed a significant increase. Over the period under review, the market attained the peak level at $912K in 2019; however, from 2020 to 2024, consumption stood at a somewhat lower figure.

In 2023, overseas shipments of blueberries and cranberries increased by 51% to 6.2K tons for the first time since 2020, thus ending a two-year declining trend.

In 2023, supplies from abroad of raspberries, blackberries, blueberries, and cranberries decreased by -63.3% to 1.2 tons for the first time since 2020, thus ending a two-year rising trend.