Customer Relationship Management Market is Segmented by Component (Software and Services), Deployment Mode (Cloud, On-Premise, and Hybrid), Organization Size (Small and Medium Enterprises and Large Enterprises), Application (Sales Force Automation, Marketing Automation, and More), End-User Industry (BFSI, Retail and E-Commerce, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

The global customer relationship management (CRM) software market is forecast to grow to ** billion U.S. dollars in size in 2025. This is a projected increase of almost **** billion U.S. dollars from 2021, at a compound annual growth rate (CAGR) of *** percent. Customer relationship management Customer relationship management, or CRM, is the technology used to analyze and manage a company’s interaction with customers or potential customers. The goal of CRM is to improve companies’ relationships with customers, therefore increasing customer retention rates and ultimately driving sales growth. According to a 2018 survey, only 16 percent of U.S. organizations considered their company’s delivery of real-time customer interactions across touch points and devices as effective, showing that it is important for organizations to make use of the CRM technology. Scaling customer-centered decisions and actions across function in the business is the main driver behind organizations’ increased investment in real-time customer analytics in the United States. CRM vendors Salesforce is the leader in the CRM applications market, with a share of **** percent in 2018. Other contenders in the market include Oracle and SAP, with *** and *** percent market shares respectively in 2018.

Salesforce is the leading vendor in the customer relationship management (CRM) applications market worldwide, with a market share of ** percent in 2023. The company leads the market with a big margin: next in line to Salesforce are Microsoft, SAP, and Oracle with around **** to ***** percent shares of the market. CRM global revenues on the rise Worldwide revenues from the customer relationship management (CRM) software market is expected to grow consistently over the following years and reach over ** billion U.S. dollars by 2023. CRM is the technology used to manage a company’s interaction with current and potential customers. Companies use CRM to strengthen their relationships with customers, to increase their customer retention rates and ultimately drive sales growth. Ensuring good customer experience is essential to companies, now more than ever, as it is cited by most global organizations as the key driver behind their adoption of digital transformation technologies such as CRM. Enterprise software Enterprise software refers to the software primarily used to satisfy various business needs. It helps companies meet their goals by, for example, helping them to track and improve supply chains, interact with customers, or manage resources. A wide range of applications exist under the term “enterprise software” with office suites, customer relationship management (CRM) and business intelligence (BI) being a few of them.

Customer Relationship Management Services Market size is set to expand $64.86 Billion in 2023 to $122.8 Billion by 2032, a CAGR of 7.35% from 2024 to 2032.

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CRM Market Size 2025-2029

The crm market size is forecast to increase by USD 75.4 billion, at a CAGR of 11.5% between 2024 and 2029.

Major Market Trends & Insights

North America dominated the market and accounted for a 52% growth during the forecast period.
By the Application - Service and support CRM segment was valued at USD 20.60 billion in 2023
By the Deployment - SaaS segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 171.49 billion
Market Future Opportunities: USD 75.40 billion 
CAGR : 11.5%
North America: Largest market in 2023

Market Summary

The market growth is a dynamic and continuous process, with small and medium-sized enterprises (SMEs) increasingly adopting customer relationship management (CRM) solutions to streamline their operations. According to recent studies, The market is projected to reach a value of USD121.6 billion by 2027, growing at a steady pace. One significant trend shaping the market is the integration of artificial intelligence (AI) into CRM systems, enhancing their capabilities and providing more personalized customer experiences.
However, data security concerns remain a challenge, with businesses prioritizing robust security measures to protect sensitive customer information. The market's evolution reflects the growing importance of customer-centric strategies and the ongoing quest for operational efficiency and improved customer engagement.

What will be the Size of the CRM Market during the forecast period?

Explore market size, adoption trends, and growth potential for crm market Request Free Sample

The market growth is unrelenting, with current user adoption rates surpassing 65% in businesses worldwide. This figure represents a substantial increase from the 50% adoption rate recorded just a few years ago. Looking ahead, the market is poised for continued expansion, with future growth expectations projected to exceed 15% annually. The CRM landscape is characterized by a diverse range of offerings, encompassing customer data platforms, business intelligence tools, and lead scoring models, among others. A notable comparison reveals that CRM systems with advanced data visualization techniques and predictive modeling capabilities are experiencing faster adoption rates compared to their less sophisticated counterparts.
This trend is driven by businesses' growing need to gain actionable insights from their customer data and optimize marketing campaigns accordingly. Moreover, CRM solutions that offer self-service portals, personalization engines, and sales team collaboration features are increasingly popular. These tools enable businesses to streamline their customer support processes, improve customer retention strategies, and enhance sales forecasting models. Additionally, the integration of compliance certifications, training and development, and security audits further bolsters the value proposition of CRM systems. In summary, the market is witnessing significant growth, with user adoption rates exceeding 65% and future growth expectations surpassing 15% annually.
Advanced features, such as data visualization techniques, predictive modeling capabilities, self-service portals, personalization engines, and sales team collaboration, are driving adoption rates.

How is this CRM Industry segmented?

The crm industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Application

  Service and support CRM
  Sales CRM
  Marketing CRM software
  E-commerce software CRM


Deployment

  SaaS
  On-premises


Sector

  Large enterprises
  Small and medium-sized enterprises


Geography

  North America

    US
    Canada
    Mexico


  Europe

    France
    Germany
    Italy
    Spain
    UK


  APAC

    China
    Japan


  Rest of World (ROW)

By Application Insights

The service and support crm segment is estimated to witness significant growth during the forecast period.

CRM systems have become indispensable tools for businesses, enabling effective opportunity management, sales performance tracking, and mobile applications. These solutions facilitate customer segmentation strategies, predicting customer churn, and real-time data updates. Customer service software, lead management tools, marketing automation platforms, and access control permissions are integral components. Predictive analytics models and customer engagement strategies are driving growth, with email marketing campaigns and workflow automation enhancing efficiency. Data analytics dashboards provide valuable insights into customer relationship management, customer lifetime value, and compliance regulations. Sales process optimization and contact management sys

The global customer relationship management market has been valued at US$ 70.2 billion in 2024, as asserted in the latest report published by Fact.MR. Revenue from customer relationship management (CRM) solutions is evaluated to accelerate at 9.8% CAGR and reach US$ 178.7 billion by 2034.

Report Attribute	Detail
CRM Market Size (2024E)	US$ 70.2 Billion
Forecasted Market Value (2034F)	US$ 178.7 Billion
Global Market Growth Rate (2024 to 2034)	9.8% CAGR
South Korea Market Growth Rate (2024 to 2034)	11.5% CAGR
Market Share of Retail Sector (2034F)	21%
East Asia Market Share (2034F)	25.8%
Key Companies Profiled	Oracle Corporation; SAP SE; Insightly Inc.; Creatio; Microsoft Corporation; Zoho Corporation Pvt. Ltd.; Copper CRM, Inc.; Salesforce.com, Inc.; ADOBE INC.; Zendesk; SugarCRM Inc.; Nimble; Freshworks Inc.; ClickUp.

Country-wise Insights

Attribute	United States
Market Value (2024E)	US$ 8 Billion
Growth Rate (2024 to 2034)	9.7% CAGR
Projected Value (2034F)	US$ 20 Billion

Attribute	China
Market Value (2024E)	US$ 7.9 Billion
Growth Rate (2024 to 2034)	10.7% CAGR
Projected Value (2034F)	US$ 21.9 Billion

Attribute	Japan
Market Value (2024E)	US$ 4.7 Billion
Growth Rate (2024 to 2034)	11.3% CAGR
Projected Value (2034F)	US$ 13.6 Billion

Category-wise Insights

Attribute	Cloud
Segment Value (2024E)	US$ 49.1 Billion
Growth Rate (2024 to 2034)	9% CAGR
Projected Value (2034F)	US$ 116.2 Billion

Attribute	Retail
Segment Value (2024E)	US$ 15.4 Billion
Growth Rate (2024 to 2034)	9.3% CAGR
Projected Value (2034F)	US$ 37.5 Billion

The Customer Relationship Management (CRM) industry, valued at $72.95 billion in 2025, is experiencing robust growth, projected to maintain a Compound Annual Growth Rate (CAGR) of 7.74% from 2025 to 2033. This expansion is driven by several key factors. The increasing adoption of cloud-based CRM solutions offers businesses scalability, cost-effectiveness, and enhanced accessibility. Simultaneously, the growing need for data-driven decision-making fuels the demand for advanced CRM functionalities, including predictive analytics and AI-powered customer insights. Furthermore, the rise of omnichannel customer experiences necessitates integrated CRM systems capable of managing interactions across various touchpoints, boosting CRM adoption across all sectors. Small and medium-sized enterprises (SMEs) are increasingly embracing CRM solutions to streamline operations and improve customer engagement, contributing significantly to the market's growth. The Healthcare, BFSI (Banking, Financial Services, and Insurance), and Retail sectors are leading adopters, leveraging CRM for enhanced customer service, targeted marketing, and improved sales processes. The competitive landscape is characterized by a mix of established players like SAP, Salesforce, Oracle, and Microsoft, alongside specialized providers catering to specific industry needs. Continued innovation in areas such as artificial intelligence (AI), machine learning (ML), and automation will further shape the CRM market. While data security concerns and the complexities of CRM implementation pose challenges, the overall market trajectory remains positive. Future growth will likely be fueled by the expanding adoption of CRM in emerging markets, the integration of CRM with other enterprise software solutions, and the ongoing development of more sophisticated analytical capabilities. The projected market size for 2033, considering the provided CAGR, signifies substantial growth opportunities within the CRM industry. Recent developments include: May 2022 - Nylas, a provider of communications APIs that drive workflow automation, partnered with Market Leader, a pioneer in lead generation, custom websites, CRM, and marketing software for the real estate industry, along with the University of Portland and Shiley School of Engineering. The partnership aims to develop a bring-your-own-inbox system based on NylasEmail API and the University of Portland's seniors developing an email integration prototype into CRM, allowing agents to use their existing corporate email inside the CRM platform., March 2022 - HubSpot announced a partnership with the alternative financing platform Pipe. This partnership provides the company access to USD 100 million for fee-free funding for HubSpot for startup customers. This partnership enabled startups to pursue business growth with HubSpot's CRM platform while accessing capital from Pipo.. Key drivers for this market are: Increased Adoption Among Developing Nations Due to Digital Transformation. Potential restraints include: Increased Adoption Among Developing Nations Due to Digital Transformation. Notable trends are: Increased Adoption of Customer Relationship Management Among Developing Nations Due to Digital Transformation Driving the Market.

The market is projected to surpass USD 46,006.49 Million by 2035, growing at a CAGR of 12.1% during the forecast period.

Metric	Value
Market Size in 2025	USD 14,681.25 Million
Projected Market Size in 2035	USD 46,006.49 Million
CAGR (2025 to 2035)	12.1%

Country-wise Outlook

Country	CAGR (2025 to 2035)
United States	11.9%

Country	CAGR (2025 to 2035)
United Kingdom	12.0%

Region	CAGR (2025 to 2035)
European Union	12.2%

Country	CAGR (2025 to 2035)
South Korea	12.3%

U.S. customer relationship management market valued USD 22.1 Billion in 2024 and is projected to surpass USD 67.4 Billion through 2032

The global customer relationship management (CRM) market size reached USD 70.3 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 158.6 Billion by 2033, exhibiting a growth rate (CAGR) of 9.38% during 2025-2033. The growing demand for enhanced user experience, a shift towards cloud-based solutions, and the integration of advanced technologies, like artificial intelligence (AI), machine learning (ML), and big data analytics, to provide personalized, efficient, and scalable customer interactions are impelling the market growth.

Saas CRM Market Segmented by Enterprise Size (Large Enterprises, Small & Mid-Sized Enterprises), Deployment Type (Public-Cloud Multi-Tenant, Private-Cloud/Single Tenant, and More), Functional Module (Sales Automation, Marketing Automation, and More), End-User Industry (BFSI, IT & Telecom, Healthcare and More), Pricing Tier, and Geography. The Market Forecasts are Provided in Terms of Value (USD).

The global Customer Relationship Management size was valued at USD 66.85 billion in 2024 and is expected to grow at a CAGR of 11.5% from 2025 to 2034.

Customer Relationship Management (CRM) Software Market size is expected to be worth around USD 248.2 Billion by 2033, CAGR of 12.7%.

Global CRM Software market size is expected to reach $539.12 billion by 2029 at 17.0%, segmented as by deployment, cloud crm, on-premise crm

The revenue in the 'Customer Relationship Management Software' segment of the software market in the United Kingdom was modeled to amount to ************ U.S. dollars in 2024. Following a continuous upward trend, the revenue has risen by ************ U.S. dollars from 2016 to 2024. Looking forward, the revenue will rise by ************ U.S. dollars until 2030, showing an overall upward trend with periodic ups and downs.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Customer Relationship Management Software.

The CRM System Providers industry in the United States has experienced a notable transformation, accelerated by the unforeseen global pandemic that compelled businesses across the spectrum to pivot towards digital and remote work models. This industry, foundational in managing customer relationships and optimizing business processes, saw an unprecedented alignment with cloud-based and Software as a Service (SaaS) models. Such adaptation not only democratized access to sophisticated CRM tools for businesses of all sizes but also entrenched these systems deeper into daily corporate operations, revolutionizing client and sales channel management. During this transformative period, CRM providers endeavored to exceed basic functionality, embedding advanced technologies like emotional analysis to dissect text and voice interactions. This innovative approach allowed enterprises to grasp customer sentiments at an unparalleled level, fine-tuning sales strategies to cater to individual customer moods and preferences. The industry's swift response to integrating such leading-edge, AI-backed features underscores a commitment to evolving in lockstep with emerging market needs and technological advances. However, the industry's horizon is not without its challenges. The aftermath of the pandemic, coupled with fluctuating corporate profit levels and rising interest rates, entailed a complex landscape that CRM providers navigated by refining their service models and focusing on niche markets. Salesforce's strategic foray into healthcare CRM solutions exemplifies how industry giants have tailored their offerings to meet the specialized requirements of diverse sectors, further consolidating their market presence. Looking ahead, the CRM System Providers industry is poised for continued growth, albeit at a moderated pace. The increasing significance of mobile-compatible CRM solutions highlights an industry-wide shift towards facilitating on-the-go access to vital customer information, catering to the growing demand for flexibility and real-time data-driven decision-making. As companies increasingly lean on CRM systems to streamline operations and drive customer engagement in a post-pandemic world, the future landscape for CRM System Providers remains vibrant with opportunities for innovation and expansion.

According to the Cognitive Market Research Report, the Customer Relationship Management Market size in 2023 was XX Million and is projected to have a compounded annual growth rate of XX% from 2024 to 2031. The rapidly growing popularity of customer relation management and the user-friendly and multi-channel capabilities are driving the market of customer relation management. Furthermore, the CRM market is segmented by component under which the software segment is dominant, the cloud segment is dominant by deployment type and the large enterprises dominate the organization size under the Customer Relation Management Market. Customers can choose from a variety of Customer Relationship Management software and services. CRM software provided the most revenue in 2023. This software streamlines client data management and automates sales and marketing processes. North America led the market in 2023, accounting for XX% of the total. The primary driving factors are the rising use of customer relationship management solutions by various organizations in the area that rely on modern technologies and are projected to dominate the market throughout the forecast period. The customer relationship management market is extremely fragmented since it includes both global firms and small and medium-sized businesses. Companies have made investments to include AI into CRM software. Rapid digitization creates chances for suppliers to develop. Market players are using methods including alliances, innovation, growth, and acquisitions to improve their services and create a lasting competitive edge.

Market Dynamics of Customer Relationship Management

Key Drivers

The rapidly growing popularity of Customer relation management among organizations.

As consumer dynamics change, social CRM is expected to rise to become the market's next most popular feature. Organizations of all sizes must understand consumer behaviour by considering how much time people spend on social networking sites such as Twitter, Facebook, Pinterest, LinkedIn, and Snapchat, among others. Hence, businesses have realized that these sites can be a great way to track how customers' behaviour changes and how they interpret information about goods and services. Businesses may track and analyze their market reputation by using various keywords, such as brand name and company name. Various CRM firms are increasing their global footprint through business strategies and industry trends. Many businesses say that the digital transformation has helped them improve their client experience. To deliver customer-centric services, numerous organizations are installing a CRM system that is integrated throughout the organization. CRM and other integrated technologies contribute to increased customer satisfaction, which is dependent on the fast digital transformation occurring around the world. By offering excellent consumer experiences across all communication touchpoints, customer relationship management software may give a smooth experience. CRM facilitates digitization and is projected to contribute to market growth throughout the forecast period. Moreover, customer relationship management simplifies the process of connecting with customers and offers satisfying services to them. It aids in the organization and tracking of all pertinent information concerning the principles for interacting with clients. For instance, sales managers utilize customer relationship management software to track their team's performance and automate sales tasks. Furthermore, firms pay close attention to their clients. Hence, customer involvement is becoming an increasingly important part of CRM activity. Vendors promote the availability of specialized solutions for social listening, social management, social measuring, and social monitoring, among other things. For instance, Zendesk, announced a collaboration with WhatsApp in November 2020 to allow businesses to communicate with clients in real-time, share information, and respond to messaging-related queries.

Implementing mobile-friendly and multichannel capabilities into CRM solutions to propel the market.

The growing popularity of mobile devices and smartphones has resulted in a spike in demand for mobile-friendly Customer Relationship Management modules. Clients want solutions that can be accessed and utilized on a variety of mobile devices, including smartphones ...

Customer Relationship Management Market Outlook

According to our latest research, the global Customer Relationship Management (CRM) market size reached USD 72.6 billion in 2024, with a robust growth trajectory driven by digital transformation initiatives across industries. The market is expected to expand at a CAGR of 13.4% from 2025 to 2033, reaching a projected value of USD 217.5 billion by 2033. This significant growth is primarily attributed to the increasing adoption of cloud-based CRM solutions, heightened focus on customer experience, and the integration of artificial intelligence and analytics into CRM platforms.

One of the key growth factors propelling the Customer Relationship Management market is the escalating demand for personalized customer engagement. Organizations are increasingly recognizing the value of leveraging CRM systems to gain a 360-degree view of their customers, enabling tailored marketing, sales, and service strategies. The proliferation of digital channels has led to an exponential rise in customer data, which CRM solutions help to organize, analyze, and utilize for targeted campaigns and improved customer satisfaction. Furthermore, the integration of advanced analytics and AI features within CRM platforms is empowering businesses to predict customer behavior, automate routine tasks, and deliver proactive support, thereby enhancing overall operational efficiency and customer loyalty.

Another major driver is the rapid adoption of cloud-based CRM solutions, which offer scalability, flexibility, and cost-effectiveness compared to traditional on-premises systems. Cloud deployment models enable organizations of all sizes to access CRM functionalities without significant upfront infrastructure investments, making them particularly appealing to small and medium enterprises (SMEs). Additionally, cloud CRM facilitates remote work, real-time collaboration, and seamless updates, which have become crucial in the post-pandemic business landscape. The shift towards Software-as-a-Service (SaaS) models is also enabling vendors to roll out new features and integrations more frequently, further accelerating market growth.

The growing emphasis on customer-centric business models across sectors such as BFSI, retail, healthcare, and IT & telecom is also fueling the expansion of the CRM market. Organizations are increasingly prioritizing customer retention, satisfaction, and lifetime value as key performance indicators, driving investments in CRM solutions that support omnichannel engagement, loyalty programs, and advanced analytics. Moreover, the rise of social media and digital marketing has created new avenues for customer interaction, compelling businesses to adopt CRM platforms that can monitor, analyze, and respond to social signals in real-time. This trend is particularly pronounced in consumer-facing industries, where customer experience is a critical differentiator.

Regionally, North America continues to lead the global CRM market, accounting for the largest share in 2024. The region's dominance is underpinned by a mature IT infrastructure, high digital adoption rates, and the presence of leading CRM vendors. However, Asia Pacific is emerging as the fastest-growing market, driven by rapid digitalization, expanding SME sector, and increasing investments in customer engagement technologies. Europe and Latin America are also witnessing steady growth, supported by regulatory initiatives around data protection and the growing importance of customer experience in competitive markets. The Middle East & Africa region, while still nascent, is showing potential as businesses in the region accelerate their digital transformation journeys.

Component Analysis

The Customer Relationship Management market is segmented by component into software and services, both of which play pivotal roles in the overall ecosystem. The software segment remains the dominant contributor to market revenue, accounting for a substantial portion of global sales in 2024. Th

The mobile CRM market is anticipated to reach US$ 18,866.34 million by the end of 2024 and scroll its way to US$ 58,074.91 million, registering a CAGR of 11.90% throughout the forecast period.

Attributes	Key Insights
Mobile CRM Industry Estimated Size in 2024	US$ 18,866.34 million
Projected Industry Value in 2034	US$ 58,074.91 million
Value-based CAGR from 2024 to 2034	11.90%

Growth Scenario of the Mobile CRM Industry from 2019 to 2023 and Road to Progress from 2024 to 2034

Attributes	Details
Historical Value in 2019	US$ 11,469.52 million
Market Value in 2023	US$ 16,860.00 million
Market Estimated Size in 2024	US$ 18,866.34 million
Projected Market Value in 2034	US$ 58,074.91 million

Country-wise Insights

Countries	Forecast CAGRs from 2024 to 2034
China	14.00%
The United States	11.90%
Japan	8.30%
Australia & New Zealand	8.00%
Germany	7.60%

Category-wise Insights

Category	Market Share in 2024
Android based Mobile CRM App	56.80%
Customer Service Managementl	24.90%

The Customer Relationship Management Market size was valued at USD 65.59 billion in 2023 and is projected to reach USD 163.12 billion by 2032, exhibiting a CAGR of 13.9 % during the forecasts period. This growth is attributed to factors such as increasing adoption of cloud-based CRM solutions, growing need for customer data management and analytics, and rising demand for personalized customer experiences. Customer Relationship Management (CRM) is a critical component of contemporary business as the concentration is on the improvement of customer relations. It incorporates technological tools for capturing and monitoring customer communications and information across the customer journey and striving for better customer loyalty and increased sales. CRM tools include sales, marketing, and customer service that makes it easier to offer customers value enhancing experiences. Customer database integration can help business organizations to personalize products and services, identify and forecast customer requirements, and provide timely assistance to ensure customers’ satisfaction and loyalty. Thus, the proper CRM strategies not only bring direct financial returns but also foster customer loyalty essential for today’s saturated markets where the customer experience matters most. Recent developments include: In November 2023, Creatio collaborated with CRM consultancy firm zolution in Singapore to provide its no-code platform to automate the workflows of Zolution’s clients. This will assist its clients in optimizing their CRM strategies and boost customer engagement. , In September 2023, technology company Genesys announced a strategic partnership with Salesforce.com, Inc. to assist businesses in gathering bots, communication channels, and data together for enriched employees and customer experience. The companies will introduce AI-powered CRM solutions that integrate Salesforce Service Cloud called CX Cloud and Genesys Cloud CX from Salesforce.com, Inc. and Genesys. , In July 2023, Salesforce announced the general availability of the ‘Sales Planning’ solution for simplifying the creation of end-to-end plans powered by CRM data. This Sales Cloud solution will enable organizations to efficiently distribute territories, compensation, capacity, and quota, among other aspects, thus driving their growth. , In July 2023, Creatio and CVM People announced a partnership for maximizing profitability for customers in the United Kingdom through the implementation of no-code-powered CRM and workflow automation. CVM People is a practitioner-led organization specializing in enabling medium-sized to enterprise firms in transforming their customer management capability across the areas of marketing, sales, and service. , In July 2023, Creatio and xAfrica announced a partnership aimed at equipping xAfrica with the tools to drive organizational capacity and efficiency for its clients across several major industries and improve their business outcomes. xAfrica is a business consultancy and service provider that specializes in the areas of sales enablement, prospecting, brand awareness, revenue management, and compliance. , In July 2023, Copper CRM announced several improvements to its list views experience to make the data easy to comprehend and offer an intuitive and user-friendly appearance. The company has added various design elements to ease navigation and increased the record preview side panel size. In-line editing has also been introduced to smoothen workflow, as well as the choice to create an ‘active list’ or a ‘basic list’ to avoid the use of tags. , In June 2023, SugarCRM and sales-i announced a partnership for improving the B2B sales performance in the manufacturing, wholesale, and distribution sectors, through the use of AI and machine learning to offer enhanced customer insights, analytics, and intelligence. The collaboration would instantly centralize sales analytics access for each customer, sales team, branch, and product, benefiting sales in industries such as manufacturing and logistics. , In May 2023, Insightly announced the release of its ‘Insightly Modern CRM Checklist’ to aid fast-growing businesses in evaluating their software platforms. The company aims to help businesses understand the evolution of CRM software with changing customer requirements and enquire about features such as mobile access, customization, implementation, security, and cost, among others. , In May 2023, SugarCRM announced that its AI-driven CRM platform was selected by Barnardos Australia for modernizing its tech stack and improving its data management, operational visibility, compliance, collaboration, and efficiency. Barnardos is a leading charity in Australia, providing care for children at risk of neglect and abuse. The partnership would enable the charity to build relationships with stakeholders such as case workers, volunteers, caregivers, and funders. , In January 2023, Zoho Corporation introduced the latest version of its ‘Bigin’ CRM solution for small businesses. The most significant addition to this version is ‘Team Pipelines’, which enables customer-facing teams to use a single ‘Bigin’ account for managing their distinct operations using a unique set of pipelines and sub-pipelines. Other notable updates include the launch of ‘Connected Pipelines’ and ‘Toppings’, as well as improvements to Bigin’s mobile app. .