Salesforce is the leading vendor in the customer relationship management (CRM) applications market worldwide, with a market share of ** percent in 2023. The company leads the market with a big margin: next in line to Salesforce are Microsoft, SAP, and Oracle with around **** to ***** percent shares of the market. CRM global revenues on the rise Worldwide revenues from the customer relationship management (CRM) software market is expected to grow consistently over the following years and reach over ** billion U.S. dollars by 2023. CRM is the technology used to manage a company’s interaction with current and potential customers. Companies use CRM to strengthen their relationships with customers, to increase their customer retention rates and ultimately drive sales growth. Ensuring good customer experience is essential to companies, now more than ever, as it is cited by most global organizations as the key driver behind their adoption of digital transformation technologies such as CRM. Enterprise software Enterprise software refers to the software primarily used to satisfy various business needs. It helps companies meet their goals by, for example, helping them to track and improve supply chains, interact with customers, or manage resources. A wide range of applications exist under the term “enterprise software” with office suites, customer relationship management (CRM) and business intelligence (BI) being a few of them.

Financial technology has made its way into most aspects of the market. Redtail is the CRM software with the highest market share, beating out the others by a wide margin, with a ** percent share in 2024.

The Customer Relationship Management Market size was valued at USD 65.59 billion in 2023 and is projected to reach USD 163.12 billion by 2032, exhibiting a CAGR of 13.9 % during the forecasts period. Recent developments include: In November 2023, Creatio collaborated with CRM consultancy firm zolution in Singapore to provide its no-code platform to automate the workflows of Zolution’s clients. This will assist its clients in optimizing their CRM strategies and boost customer engagement. , In September 2023, technology company Genesys announced a strategic partnership with Salesforce.com, Inc. to assist businesses in gathering bots, communication channels, and data together for enriched employees and customer experience. The companies will introduce AI-powered CRM solutions that integrate Salesforce Service Cloud called CX Cloud and Genesys Cloud CX from Salesforce.com, Inc. and Genesys. , In July 2023, Salesforce announced the general availability of the ‘Sales Planning’ solution for simplifying the creation of end-to-end plans powered by CRM data. This Sales Cloud solution will enable organizations to efficiently distribute territories, compensation, capacity, and quota, among other aspects, thus driving their growth. , In July 2023, Creatio and CVM People announced a partnership for maximizing profitability for customers in the United Kingdom through the implementation of no-code-powered CRM and workflow automation. CVM People is a practitioner-led organization specializing in enabling medium-sized to enterprise firms in transforming their customer management capability across the areas of marketing, sales, and service. , In July 2023, Creatio and xAfrica announced a partnership aimed at equipping xAfrica with the tools to drive organizational capacity and efficiency for its clients across several major industries and improve their business outcomes. xAfrica is a business consultancy and service provider that specializes in the areas of sales enablement, prospecting, brand awareness, revenue management, and compliance. , In July 2023, Copper CRM announced several improvements to its list views experience to make the data easy to comprehend and offer an intuitive and user-friendly appearance. The company has added various design elements to ease navigation and increased the record preview side panel size. In-line editing has also been introduced to smoothen workflow, as well as the choice to create an ‘active list’ or a ‘basic list’ to avoid the use of tags. , In June 2023, SugarCRM and sales-i announced a partnership for improving the B2B sales performance in the manufacturing, wholesale, and distribution sectors, through the use of AI and machine learning to offer enhanced customer insights, analytics, and intelligence. The collaboration would instantly centralize sales analytics access for each customer, sales team, branch, and product, benefiting sales in industries such as manufacturing and logistics. , In May 2023, Insightly announced the release of its ‘Insightly Modern CRM Checklist’ to aid fast-growing businesses in evaluating their software platforms. The company aims to help businesses understand the evolution of CRM software with changing customer requirements and enquire about features such as mobile access, customization, implementation, security, and cost, among others. , In May 2023, SugarCRM announced that its AI-driven CRM platform was selected by Barnardos Australia for modernizing its tech stack and improving its data management, operational visibility, compliance, collaboration, and efficiency. Barnardos is a leading charity in Australia, providing care for children at risk of neglect and abuse. The partnership would enable the charity to build relationships with stakeholders such as case workers, volunteers, caregivers, and funders. , In January 2023, Zoho Corporation introduced the latest version of its ‘Bigin’ CRM solution for small businesses. The most significant addition to this version is ‘Team Pipelines’, which enables customer-facing teams to use a single ‘Bigin’ account for managing their distinct operations using a unique set of pipelines and sub-pipelines. Other notable updates include the launch of ‘Connected Pipelines’ and ‘Toppings’, as well as improvements to Bigin’s mobile app. .

The Thailand CRM Market Report is Segmented by Organization Size (Small and Medium Enterprises, and Large Enterprises), Deployment Mode (Cloud, On-Premise, and Hybrid), End-User Vertical (BFSI, Retail and E-Logistics, Manufacturing, and More), CRM Function (Sales Force Automation, Marketing Automation, and More), and Region. The Market Forecasts are Provided in Terms of Value (USD).

The CRM market is booming! Discover the latest insights on the $72.95 billion industry, experiencing a 7.74% CAGR. Explore market trends, segmentation, leading players (Salesforce, SAP, Oracle), and future growth projections in this comprehensive analysis. Recent developments include: May 2022 - Nylas, a provider of communications APIs that drive workflow automation, partnered with Market Leader, a pioneer in lead generation, custom websites, CRM, and marketing software for the real estate industry, along with the University of Portland and Shiley School of Engineering. The partnership aims to develop a bring-your-own-inbox system based on NylasEmail API and the University of Portland's seniors developing an email integration prototype into CRM, allowing agents to use their existing corporate email inside the CRM platform., March 2022 - HubSpot announced a partnership with the alternative financing platform Pipe. This partnership provides the company access to USD 100 million for fee-free funding for HubSpot for startup customers. This partnership enabled startups to pursue business growth with HubSpot's CRM platform while accessing capital from Pipo.. Key drivers for this market are: Increased Adoption Among Developing Nations Due to Digital Transformation. Potential restraints include: Increased Adoption Among Developing Nations Due to Digital Transformation. Notable trends are: Increased Adoption of Customer Relationship Management Among Developing Nations Due to Digital Transformation Driving the Market.

The size of the CRM Software Market was valued at USD 46.3 Billion in 2023 and is projected to reach USD 99.20 Billion by 2032, with an expected CAGR of 11.50% during the forecast period.The CRM software market is experiencing significant growth, driven by the increasing need for businesses to enhance customer engagement and streamline operations. Organizations across various industries are leveraging CRM solutions to manage customer interactions, track leads, and improve sales and marketing strategies. The rising adoption of cloud-based CRM platforms is a key factor fueling market expansion, offering scalability, cost-efficiency, and ease of integration with existing systems. Additionally, advancements in artificial intelligence and machine learning are enhancing CRM functionalities, enabling predictive analytics and personalized customer experiences. Small and medium-sized enterprises (SMEs) are also contributing to market growth as they adopt CRM tools to compete effectively with larger organizations. The demand for mobile CRM applications is rising, allowing sales and service teams to access customer data and manage tasks remotely. However, challenges such as data security concerns and high implementation costs in certain regions may hinder market growth. Nevertheless, with the increasing focus on digital transformation and customer-centric business strategies, the CRM software market is poised for sustained expansion in the coming years. Recent developments include: March 2022: Oracle Cloud Infrastructure launched new capabilities and services aimed at providing customers with even greater flexibility. Further, with the launch the company would provide customers with flexible and core infrastructure services, automatically adjusting resources to fit application needs while greatly lowering expenses., December 2021: Freshworks Inc. introduced Freshdesk Contact Center to a 7-Eleven store, a retail chain. The system will respond quickly to problems and offer the same in-store benefits to both online and regular customer buyers.CRM Software Market Segmentation,

Software

Services

,

On-Premise

Cloud

Hybrid

,

Customer Service

Customer Experience Management

CRM Analytics

Marketing Automation

Salesforce Automation

Others

,

BFSI

Healthcare

IT & Telecommunication

Retail & E-commerce

Manufacturing

Government & Defense

Media & Entertainment

Others

, North America ,

US Canada

, Europe ,

Germany France UK Italy Spain Rest of Europe

, Asia-Pacific ,

China Japan India Australia South Korea Australia Rest of Asia-Pacific

, Rest of the World ,

Middle East Africa Latin America

, . Key drivers for this market are: Rising customer engagement Growing digital transformation initiatives Increasing need for efficient customer relationship management Adoption of cloud-based CRM solutions Use of AI and ML in CRM Integration of CRM with other business applications. Potential restraints include: Data security and privacy concerns Cost of implementation and maintenance Lack of skilled CRM professionals Integration challenges with legacy systems. Notable trends are: Increased use of conversational AI: Conversational AI is being used to automate customer interactions, provide personalized experiences, and improve customer satisfaction. Integration of CRM with social media: CRM solutions are being increasingly integrated with social media platforms to enable businesses to track customer interactions and provide a more comprehensive view of customer behavior. Adoption of low-code/no-code CRM solutions: Low-code/no-code CRM solutions are becoming increasingly popular, as they enable businesses to quickly and easily implement CRM solutions without the need for significant technical expertise..

Customer Relationship Management Market is Segmented by Component (Software and Services), Deployment Mode (Cloud, On-Premise, and Hybrid), Organization Size (Small and Medium Enterprises and Large Enterprises), Application (Sales Force Automation, Marketing Automation, and More), End-User Industry (BFSI, Retail and E-Commerce, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Financial technology has made its way into most aspects of the market. Redtail is the CRM software with the highest market share in all groups, beating out the others by a wide margin, with a market share ranging from ** to ** percent of all firm sizes.

The global customer relationship management market size is projected to grow from USD 85.20 billion in 2025 to USD 238.97 billion by 2033, exhibiting a CAGR of 13.76%.
Report Scope:

Report Metric	Details
Market Size in 2024	USD 74.89 Billion
Market Size in 2025	USD 85.20 Billion
Market Size in 2033	USD 238.97 Billion
CAGR	13.76% (2025-2033)
Base Year for Estimation	2024
Historical Data	2021-2023
Forecast Period	2025-2033
Report Coverage	Revenue Forecast, Competitive Landscape, Growth Factors, Environment & Regulatory Landscape and Trends
Segments Covered	By Solutions,By Deployment,By Enterprise Size,By End-User,By Region.
Geographies Covered	North America, Europe, APAC, Middle East and Africa, LATAM,
Countries Covered	U.S., Canada, U.K., Germany, France, Spain, Italy, Russia, Nordic, Benelux, China, Korea, Japan, India, Australia, Taiwan, South East Asia, UAE, Turkey, Saudi Arabia, South Africa, Egypt, Nigeria, Brazil, Mexico, Argentina, Chile, Colombia,

Saas CRM Market Segmented by Enterprise Size (Large Enterprises, Small & Mid-Sized Enterprises), Deployment Type (Public-Cloud Multi-Tenant, Private-Cloud/Single Tenant, and More), Functional Module (Sales Automation, Marketing Automation, and More), End-User Industry (BFSI, IT & Telecom, Healthcare and More), Pricing Tier, and Geography. The Market Forecasts are Provided in Terms of Value (USD).

The market is projected to surpass USD 46,006.49 Million by 2035, growing at a CAGR of 12.1% during the forecast period.

Metric	Value
Market Size in 2025	USD 14,681.25 Million
Projected Market Size in 2035	USD 46,006.49 Million
CAGR (2025 to 2035)	12.1%

Country-wise Outlook

Country	CAGR (2025 to 2035)
United States	11.9%

Country	CAGR (2025 to 2035)
United Kingdom	12.0%

Region	CAGR (2025 to 2035)
European Union	12.2%

Country	CAGR (2025 to 2035)
South Korea	12.3%

The size of the Europe Cloud CRM Market market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 5.56% during the forecast period. Recent developments include: June 2023: Salesforce announced a strategic partnership with Google to help organizations utilize AI and data to deliver more personalized customer experiences, better understand customer behavior, and run more effective campaigns at a lower cost across sales, marketing, commerce, and service., February 2022: SugarCRM Inc. introduced integrated playbook functionality to support sales and CRM automation. The no-code toolset allowed business users to design easily, automate sales, service, and marketing, and visualize processes. Customers could create templates and playbooks for sales methodologies for sales plays, guided selling, service processes, and lead nurturing.. Key drivers for this market are: Increasing Focus of Businesses on Customer Engagement5., Hassle-free CRM Access Through Cloud-based Software; Market Challenges5.; Uncertainty Regarding Cloud CRM Data Protection Landscape due to Brexit. Potential restraints include: Significant Increase in Piracy Leading to Loss of Revenue. Notable trends are: Increasing Focus of Business on Customer Management to Drive the Market.

The mobile CRM market is anticipated to reach US$ 18,866.34 million by the end of 2024 and scroll its way to US$ 58,074.91 million, registering a CAGR of 11.90% throughout the forecast period.

Attributes	Key Insights
Mobile CRM Industry Estimated Size in 2024	US$ 18,866.34 million
Projected Industry Value in 2034	US$ 58,074.91 million
Value-based CAGR from 2024 to 2034	11.90%

Growth Scenario of the Mobile CRM Industry from 2019 to 2023 and Road to Progress from 2024 to 2034

Attributes	Details
Historical Value in 2019	US$ 11,469.52 million
Market Value in 2023	US$ 16,860.00 million
Market Estimated Size in 2024	US$ 18,866.34 million
Projected Market Value in 2034	US$ 58,074.91 million

Country-wise Insights

Countries	Forecast CAGRs from 2024 to 2034
China	14.00%
The United States	11.90%
Japan	8.30%
Australia & New Zealand	8.00%
Germany	7.60%

Category-wise Insights

Category	Market Share in 2024
Android based Mobile CRM App	56.80%
Customer Service Managementl	24.90%

The U.S. Customer Relationship Management Market size was valued at USD 16.68 billion in 2023 and is projected to reach USD 38.04 billion by 2032, exhibiting a CAGR of 12.5 % during the forecasts period. The U. S. Customer Relationship Management (CRM) Market relates to the products that are used in dealing with customers and potential customers by companies. CRM systems rationalise processes, facilitate interactions, and therefore improve the quality of service by categorising customer information. Some of the uses are in sales and marketing automation, customer relations and support, and in analysis of data. Today, as buyers are given much attention by businesses, the issue of CRM solutions is becoming more popular. Some emerging trends are, use of artificial intelligence for predictive analytical purpose, cloud based CRM solutions, Mobile CRM as it has become important and essential due to growing remote sales force. These are some of the changes that are changing the ways through which firms interact with customers and manage their associations.

Salesforce reported $222.57B in Market Capitalization this December of 2025, considering the latest stock price and the number of outstanding shares.Data for Salesforce | CRM - Market Capitalization including historical, tables and charts were last updated by Trading Economics this last December in 2025.

Financial technology has made its way into most aspects of the market. Redtail is the CRM software with the highest market share in all groups, beating out the others by a wide margin, taking up a share of about ** to ** percent in each sector.

The CRM tool market is booming, projected to reach $150 billion by 2033 with a 15% CAGR. Discover key drivers, trends, and top companies shaping this dynamic sector. Learn about cloud-based solutions, AI integration, and regional market shares.

Global Customer Relationship Management CRM market size 2021 was recorded $60.36 Billion whereas by the end of 2025 it will reach $100.582 Billion. According to the author, by 2033 Customer Relationship Management CRM market size will become $279.29. Customer Relationship Management CRM market will be growing at a CAGR of 13.617% during 2025 to 2033.

Global Mortgage CRM Software Market Report 2022 comes with the extensive industry analysis of development components, patterns, flows and sizes. The report also calculates present and past market values to forecast potential market management through the forecast period between 2022-2028. The report may be the best of what is a geographic area which expands the competitive landscape and industry perspective of the market.

Mobile CRM Market is estimated to reach USD 68.0 Billion By 2033, Riding on a Strong 11.5% CAGR throughout the forecast period.