The global customer relationship management (CRM) software market is forecast to grow to ** billion U.S. dollars in size in 2025. This is a projected increase of almost **** billion U.S. dollars from 2021, at a compound annual growth rate (CAGR) of *** percent. Customer relationship management Customer relationship management, or CRM, is the technology used to analyze and manage a company’s interaction with customers or potential customers. The goal of CRM is to improve companies’ relationships with customers, therefore increasing customer retention rates and ultimately driving sales growth. According to a 2018 survey, only 16 percent of U.S. organizations considered their company’s delivery of real-time customer interactions across touch points and devices as effective, showing that it is important for organizations to make use of the CRM technology. Scaling customer-centered decisions and actions across function in the business is the main driver behind organizations’ increased investment in real-time customer analytics in the United States. CRM vendors Salesforce is the leader in the CRM applications market, with a share of **** percent in 2018. Other contenders in the market include Oracle and SAP, with *** and *** percent market shares respectively in 2018.

Customer Relationship Management (CRM) Software Market size is expected to be worth around USD 248.2 Billion by 2033, CAGR of 12.7%.

Indonesia CRM Software Market is Segmented by Deployment Mode (On-Premise and Cloud), by Organization Size (Small and Medium Enterprises and Large Enterprises), by CRM Type(Operational CRM, Analytical CRM, and More), by Function (Sales-Force Automation, Marketing Automation, and More), by Industry (BFSI, IT and Telecom, Manufacturing, and More), and by Region. The Market Forecasts are Provided in Terms of Value (USD).

The revenue in the 'Customer Relationship Management Software' segment of the software market in the United States was modeled to amount to ************* U.S. dollars in 2024. Following a continuous upward trend, the revenue has risen by ************* U.S. dollars since 2016. Between 2024 and 2030, the revenue will rise by ************* U.S. dollars, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Customer Relationship Management Software.

CRM Software Market Size, Share, Trends, Opportunity, and Forecast, 2018-2028F- Segmented By Deployment, By Application, By Industry Vertical, By Region and Competition

Check Market Research Intellect's All-in-One CRM Software Market Report, pegged at USD 15.7 billion in 2024 and projected to reach USD 30.4 billion by 2033, advancing with a CAGR of 8.7% (2026-2033).Explore factors such as rising applications, technological shifts, and industry leaders.

The CRM Software market is estimated to see healthy growth, projected at a CAGR of 15% during the forecast period 2021-2027.

Customer Relationship Management Market is Segmented by Component (Software and Services), Deployment Mode (Cloud, On-Premise, and Hybrid), Organization Size (Small and Medium Enterprises and Large Enterprises), Application (Sales Force Automation, Marketing Automation, and More), End-User Industry (BFSI, Retail and E-Commerce, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Customer Relationship Management Software Market size was valued at USD 63.75 Billion in 2023 and is projected to reach USD 151.53 Billion by 2031, growing at a CAGR of 11.43% from 2024 to 2031.

Global Customer Relationship Management Software Market Drivers

Increasing Focus on Customer Experience: Businesses prioritize enhancing customer experience to gain competitive advantage. CRM software helps in understanding customer preferences, improving engagement, and delivering personalized interactions.

Demand for Data-Driven Insights: Organizations seek actionable insights from customer data to make informed decisions. CRM systems provide analytics and reporting capabilities to analyze customer behavior, sales trends, and marketing campaign effectiveness.

Rise of Omnichannel Marketing: With customers engaging across multiple channels (online, mobile, social media), CRM software enables seamless integration and management of interactions across these channels, ensuring consistent messaging and customer engagement.

The revenue in the 'Customer Relationship Management Software' segment of the software market in Switzerland was modeled to stand at ************ U.S. dollars in 2024. Following a continuous upward trend, the revenue has risen by ************** U.S. dollars from 2016 to 2024. Looking forward, the revenue will rise by ************** U.S. dollars until 2030, showing an overall upward trend with periodic ups and downs.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Customer Relationship Management Software.

The open source CRM software market size was over USD 2.63 billion in 2024 and is likely to cross USD 11.61 billion by the end of 2037, witnessing more than 12.1% CAGR during the forecast period i.e., between 2025-2037. North America industry is estimated to dominate majority revenue share of 39% by 2037, driven by rising advancement of the technologies in this region.

Global Mobile CRM Software market size is expected to reach $55.94 billion by 2029 at 15.6%, segmented as by type, cloud based, on-premise

The size of the CRM Software Market was valued at USD 46.3 Billion in 2023 and is projected to reach USD 99.20 Billion by 2032, with an expected CAGR of 11.50% during the forecast period.The CRM software market is experiencing significant growth, driven by the increasing need for businesses to enhance customer engagement and streamline operations. Organizations across various industries are leveraging CRM solutions to manage customer interactions, track leads, and improve sales and marketing strategies. The rising adoption of cloud-based CRM platforms is a key factor fueling market expansion, offering scalability, cost-efficiency, and ease of integration with existing systems. Additionally, advancements in artificial intelligence and machine learning are enhancing CRM functionalities, enabling predictive analytics and personalized customer experiences. Small and medium-sized enterprises (SMEs) are also contributing to market growth as they adopt CRM tools to compete effectively with larger organizations. The demand for mobile CRM applications is rising, allowing sales and service teams to access customer data and manage tasks remotely. However, challenges such as data security concerns and high implementation costs in certain regions may hinder market growth. Nevertheless, with the increasing focus on digital transformation and customer-centric business strategies, the CRM software market is poised for sustained expansion in the coming years. Recent developments include: March 2022: Oracle Cloud Infrastructure launched new capabilities and services aimed at providing customers with even greater flexibility. Further, with the launch the company would provide customers with flexible and core infrastructure services, automatically adjusting resources to fit application needs while greatly lowering expenses., December 2021: Freshworks Inc. introduced Freshdesk Contact Center to a 7-Eleven store, a retail chain. The system will respond quickly to problems and offer the same in-store benefits to both online and regular customer buyers.CRM Software Market Segmentation,

Software

Services

,

On-Premise

Cloud

Hybrid

,

Customer Service

Customer Experience Management

CRM Analytics

Marketing Automation

Salesforce Automation

Others

,

BFSI

Healthcare

IT & Telecommunication

Retail & E-commerce

Manufacturing

Government & Defense

Media & Entertainment

Others

, North America ,

US Canada

, Europe ,

Germany France UK Italy Spain Rest of Europe

, Asia-Pacific ,

China Japan India Australia South Korea Australia Rest of Asia-Pacific

, Rest of the World ,

Middle East Africa Latin America

, . Key drivers for this market are: Rising customer engagement Growing digital transformation initiatives Increasing need for efficient customer relationship management Adoption of cloud-based CRM solutions Use of AI and ML in CRM Integration of CRM with other business applications. Potential restraints include: Data security and privacy concerns Cost of implementation and maintenance Lack of skilled CRM professionals Integration challenges with legacy systems. Notable trends are: Increased use of conversational AI: Conversational AI is being used to automate customer interactions, provide personalized experiences, and improve customer satisfaction. Integration of CRM with social media: CRM solutions are being increasingly integrated with social media platforms to enable businesses to track customer interactions and provide a more comprehensive view of customer behavior. Adoption of low-code/no-code CRM solutions: Low-code/no-code CRM solutions are becoming increasingly popular, as they enable businesses to quickly and easily implement CRM solutions without the need for significant technical expertise..

Global Customer Relationship Management - CRM Software market size 2021 was recorded $48.993 Billion whereas by the end of 2025 it will reach $84.2 Billion. According to the author, by 2033 Customer Relationship Management - CRM Software market size will become $248.694. Customer Relationship Management - CRM Software market will be growing at a CAGR of 14.497% during 2025 to 2033.

North America CRM Software Market growth is driven by the increasing demand for CRM solutions worldwide.

Social Customer Relationship Management Software Market Outlook 2032

The global social customer relationship management software market size was USD 3.7 Billion in 2023 and is projected to reach USD 18.6 Billion by 2032, expanding at a CAGR of 19.80% during 2024–2032. The market growth is attributed to the increasing demand for streamlined customer interactions across the globe.



Growing demand for streamlined customer interactions is expected to boost the market in the coming years. Businesses are increasingly adopting social CRM software to manage their customer interactions across various social media platforms, thereby enhancing their customer service and improving customer satisfaction.

Impact of Artificial Intelligence (AI) in Social Customer Relationship Management Software Market

Artificial Intelligence (AI) has significantly transformed the landscape of the social customer relationship management (CRM) software market. The integration of AI into CRM software has enhanced the efficiency and effectiveness of customer relationship management by enabling businesses to automate routine tasks, analyze large volumes of data, and provide personalized customer experiences.



AI-powered CRM systems offer predictive analytics capabilities that help businesses anticipate customer needs and preferences, thereby improving customer satisfaction and loyalty. Furthermore, AI technologies such as chatbots and virtual assistants have revolutionized customer service by providing instant, round-the-clock customer support. This has improved customer engagement and reduced operational costs for businesses. Therefore, the incorporation of AI into CRM software has resulted in increased productivity, improved customer relationships, and enhanced business performance in the market.

Social Customer Relationship Management Software Market Dynamics

Social Customer Service Software is be

The CRM Software Market was valued at USD 78.28 Billion in 2024 and is projected to reach USD 207.84 Billion by 2032, growing at a CAGR of 14.32% from 2026 to 2032CRM (Customer Relationship Management) Software Market DriversThe CRM (Customer Relationship Management) Software Market refers to the segment of the enterprise software industry that provides technological solutions for managing and analyzing a company's interactions with its current and potential customers. The primary goal of CRM software is to improve business relationships, enhance customer satisfaction, and drive business growth through data-driven insights.These software systems centralize and organize customer data, including contact information, interaction history (from various channels like email, phone calls, social media, and live chat), purchase history, and service requests. By providing a unified, 360-degree view of each customer, CRM solutions enable businesses to:Streamline processes: Automate sales, marketing, and customer service workflows.Enhance customer engagement: Personalize interactions and build stronger, more loyal relationships.

Global Banking Customer Relationship Management (CRM) Software market size is expected to reach $34.3 billion by 2029 at 17.4%, segmented as by solution, cloud-based crm solutions, on-premise crm solutions, mobile crm solutions

Gain insights into the India CRM Software Market, size at USD 55 billion in 2023, showcasing top players and trends.