The global customer relationship management (CRM) software market is forecast to grow to ** billion U.S. dollars in size in 2025. This is a projected increase of almost **** billion U.S. dollars from 2021, at a compound annual growth rate (CAGR) of *** percent. Customer relationship management Customer relationship management, or CRM, is the technology used to analyze and manage a company’s interaction with customers or potential customers. The goal of CRM is to improve companies’ relationships with customers, therefore increasing customer retention rates and ultimately driving sales growth. According to a 2018 survey, only 16 percent of U.S. organizations considered their company’s delivery of real-time customer interactions across touch points and devices as effective, showing that it is important for organizations to make use of the CRM technology. Scaling customer-centered decisions and actions across function in the business is the main driver behind organizations’ increased investment in real-time customer analytics in the United States. CRM vendors Salesforce is the leader in the CRM applications market, with a share of **** percent in 2018. Other contenders in the market include Oracle and SAP, with *** and *** percent market shares respectively in 2018.

Customer Relationship Management (CRM) Software Market size is expected to be worth around USD 248.2 Billion by 2033, CAGR of 12.7%.

Salesforce is the leading vendor in the customer relationship management (CRM) applications market worldwide, with a market share of ** percent in 2023. The company leads the market with a big margin: next in line to Salesforce are Microsoft, SAP, and Oracle with around **** to ***** percent shares of the market. CRM global revenues on the rise Worldwide revenues from the customer relationship management (CRM) software market is expected to grow consistently over the following years and reach over ** billion U.S. dollars by 2023. CRM is the technology used to manage a company’s interaction with current and potential customers. Companies use CRM to strengthen their relationships with customers, to increase their customer retention rates and ultimately drive sales growth. Ensuring good customer experience is essential to companies, now more than ever, as it is cited by most global organizations as the key driver behind their adoption of digital transformation technologies such as CRM. Enterprise software Enterprise software refers to the software primarily used to satisfy various business needs. It helps companies meet their goals by, for example, helping them to track and improve supply chains, interact with customers, or manage resources. A wide range of applications exist under the term “enterprise software” with office suites, customer relationship management (CRM) and business intelligence (BI) being a few of them.

Customer Relationship Management (CRM) Software Market is projected to grow at a CAGR of around 14.8% forecast 2027 says MarkNtel Advisors.

Customer Relationship Management Market is Segmented by Component (Software and Services), Deployment Mode (Cloud, On-Premise, and Hybrid), Organization Size (Small and Medium Enterprises and Large Enterprises), Application (Sales Force Automation, Marketing Automation, and More), End-User Industry (BFSI, Retail and E-Commerce, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

The revenue in the 'Customer Relationship Management Software' segment of the software market in North America was forecast to continuously increase between 2025 and 2030 by in total **** billion U.S. dollars (+***** percent). After the ninth consecutive increasing year, the revenue is estimated to reach ***** billion U.S. dollars and therefore a new peak in 2030. Notably, the revenue of the 'Customer Relationship Management Software' segment of the software market was continuously increasing over the past years.Find more information concerning Finland and Norway. The Statista Market Insights cover a broad range of additional markets.

Global CRM Software market size is expected to reach $561.17 billion by 2029 at 17.1%, segmented as by deployment, cloud crm, on-premise crm

Indonesia CRM Software Market is Segmented by Deployment Mode (On-Premise and Cloud), by Organization Size (Small and Medium Enterprises and Large Enterprises), by CRM Type(Operational CRM, Analytical CRM, and More), by Function (Sales-Force Automation, Marketing Automation, and More), by Industry (BFSI, IT and Telecom, Manufacturing, and More), and by Region. The Market Forecasts are Provided in Terms of Value (USD).

CRM Software Market Size, Share, Trends, Opportunity, and Forecast, 2018-2028F- Segmented By Deployment, By Application, By Industry Vertical, By Region and Competition

The size of the CRM Software Market was valued at USD 46.3 Billion in 2023 and is projected to reach USD 99.20 Billion by 2032, with an expected CAGR of 11.50% during the forecast period.The CRM software market is experiencing significant growth, driven by the increasing need for businesses to enhance customer engagement and streamline operations. Organizations across various industries are leveraging CRM solutions to manage customer interactions, track leads, and improve sales and marketing strategies. The rising adoption of cloud-based CRM platforms is a key factor fueling market expansion, offering scalability, cost-efficiency, and ease of integration with existing systems. Additionally, advancements in artificial intelligence and machine learning are enhancing CRM functionalities, enabling predictive analytics and personalized customer experiences. Small and medium-sized enterprises (SMEs) are also contributing to market growth as they adopt CRM tools to compete effectively with larger organizations. The demand for mobile CRM applications is rising, allowing sales and service teams to access customer data and manage tasks remotely. However, challenges such as data security concerns and high implementation costs in certain regions may hinder market growth. Nevertheless, with the increasing focus on digital transformation and customer-centric business strategies, the CRM software market is poised for sustained expansion in the coming years. Recent developments include: March 2022: Oracle Cloud Infrastructure launched new capabilities and services aimed at providing customers with even greater flexibility. Further, with the launch the company would provide customers with flexible and core infrastructure services, automatically adjusting resources to fit application needs while greatly lowering expenses., December 2021: Freshworks Inc. introduced Freshdesk Contact Center to a 7-Eleven store, a retail chain. The system will respond quickly to problems and offer the same in-store benefits to both online and regular customer buyers.CRM Software Market Segmentation,

Software

Services

,

On-Premise

Cloud

Hybrid

,

Customer Service

Customer Experience Management

CRM Analytics

Marketing Automation

Salesforce Automation

Others

,

BFSI

Healthcare

IT & Telecommunication

Retail & E-commerce

Manufacturing

Government & Defense

Media & Entertainment

Others

, North America ,

US Canada

, Europe ,

Germany France UK Italy Spain Rest of Europe

, Asia-Pacific ,

China Japan India Australia South Korea Australia Rest of Asia-Pacific

, Rest of the World ,

Middle East Africa Latin America

, . Key drivers for this market are: Rising customer engagement Growing digital transformation initiatives Increasing need for efficient customer relationship management Adoption of cloud-based CRM solutions Use of AI and ML in CRM Integration of CRM with other business applications. Potential restraints include: Data security and privacy concerns Cost of implementation and maintenance Lack of skilled CRM professionals Integration challenges with legacy systems. Notable trends are: Increased use of conversational AI: Conversational AI is being used to automate customer interactions, provide personalized experiences, and improve customer satisfaction. Integration of CRM with social media: CRM solutions are being increasingly integrated with social media platforms to enable businesses to track customer interactions and provide a more comprehensive view of customer behavior. Adoption of low-code/no-code CRM solutions: Low-code/no-code CRM solutions are becoming increasingly popular, as they enable businesses to quickly and easily implement CRM solutions without the need for significant technical expertise..

Gain in-depth insights into CRM Software Market Report from Market Research Intellect, valued at USD 80 billion in 2024, and projected to grow to USD 145 billion by 2033 with a CAGR of 7.5% from 2026 to 2033.

The revenue in the 'Customer Relationship Management Software' segment of the software market in the United Kingdom was forecast to increase between 2025 and 2030 by in total *** billion U.S. dollars (+***** percent). This overall increase does not happen continuously, notably not in 2030. The revenue is estimated to amount to * billion U.S. dollars in 2030. Notably, the revenue of the 'Customer Relationship Management Software' segment of the software market was continuously increasing over the past years.Find more information concerning Spain and Sweden. The Statista Market Insights cover a broad range of additional markets.

The CRM Software market is estimated to see healthy growth, projected at a CAGR of 15% during the forecast period 2021-2027.

CRM Application Software Market Outlook

The global CRM Application Software market size was valued at approximately USD 58.8 billion in 2023 and is projected to reach a staggering USD 132.5 billion by 2032, reflecting a robust compound annual growth rate (CAGR) of 9.3% during the forecast period. This impressive growth trajectory is powered by the increasing need for businesses across various sectors to streamline customer interactions and enhance their customer relationship management processes. With the rapid advancements in digital technology and the ubiquitous adoption of smartphones and internet services, the demand for sophisticated CRM solutions has surged, setting the stage for significant market expansion.

One of the primary growth drivers of the CRM Application Software market is the rising emphasis on customer engagement and retention. Businesses today are increasingly focused on delivering personalized experiences to their customers, leading to a growing reliance on CRM solutions that provide deep insights into customer behavior and preferences. The ability to analyze customer data and predict future trends has become paramount, and CRM software offers the tools necessary to achieve these insights. Furthermore, the integration of artificial intelligence and machine learning within CRM platforms is further enhancing their capabilities, allowing businesses to automate processes, improve customer interactions, and ultimately increase their bottom line.

Another significant factor contributing to the growth of the CRM Application Software market is the proliferation of cloud-based solutions. Cloud technology has revolutionized how businesses operate, offering flexibility, scalability, and cost-effectiveness that traditional on-premises solutions cannot match. The shift towards cloud-based CRM solutions enables companies to access real-time data from anywhere, facilitating better decision-making and improving customer service. Additionally, cloud-based solutions lower the barrier to entry for smaller businesses, allowing them to compete on a level playing field with larger enterprises by providing access to the same advanced CRM tools without the need for substantial upfront investments in IT infrastructure.

The increasing adoption of CRM software in emerging markets is also a crucial growth factor. Regions like Asia Pacific and Latin America are experiencing rapid economic growth, leading to an expanding middle class and a surge in consumer spending. As businesses in these regions seek to capitalize on these opportunities, they are turning to CRM solutions to manage their growing customer bases effectively. Moreover, government initiatives promoting digitalization and the development of IT infrastructure in these regions are further supporting the adoption of CRM software, contributing to the market's overall growth.

From a regional perspective, North America currently holds a significant share of the CRM Application Software market, driven by the presence of leading technology companies and a high adoption rate of digital solutions across industries. However, the Asia Pacific region is expected to witness the fastest growth during the forecast period, with a CAGR that outpaces other regions. This growth is attributed to the increasing digitization efforts by enterprises and the rapid expansion of the e-commerce sector. European markets also present considerable opportunities, supported by the strong presence of manufacturing and retail sectors that demand efficient customer relationship management solutions.

Deployment Type Analysis

The CRM Application Software market can be segmented by deployment type into on-premises and cloud-based solutions. On-premises CRM solutions have traditionally been the preferred choice for large enterprises that require extensive customization and have the necessary IT infrastructure to support such systems. These solutions provide companies with complete control over their data and systems, ensuring high levels of security and privacy. However, they also come with significant upfront costs and require ongoing maintenance, which can be a barrier for small and medium enterprises (SMEs).

In contrast, cloud-based CRM solutions have seen a meteoric rise in popularity, particularly among SMEs, due to their flexibility, scalability, and cost-effectiveness. These solutions eliminate the need for substantial IT investments and offer businesses the ability to access CRM functionalities from anywhere, at any time, using any device with internet connectivity. The subscription-based model of cloud CRM also makes it financially attra

Customer Relationship Management Services Market size is set to expand $64.86 Billion in 2023 to $122.8 Billion by 2032, a CAGR of 7.35% from 2024 to 2032.

The Report Covers Global Pharmaceutical Customer Relationship (CRM) Management Companies and the market is Segmented by Product Type (On-Premise and Cloud), Size (Large Enterprises and Medium and Small Enterprises), and Geography (North America, Europe, Asia Pacific, Middle-East and Africa, and South America). The report offers the value (USD million) for the above segments.

BCC Research Market Report says global CRM software market reached $56.2 billion in 2022 and should reach $103.5 billion by 2027, with a compound annual growth rate of 13%.

Check out Market Research Intellect's Retail CRM Software Market Report, valued at USD 6.5 billion in 2024, with a projected growth to USD 12.8 billion by 2033 at a CAGR of 8.5% (2026-2033).

Open source CRM software Market is estimated to be valued at USD 3.47 bn in 2025 and is expected to expand at CAGR of 12.8%, reaching USD 8.07 bn by 2032.