Salesforce is the leading vendor in the customer relationship management (CRM) applications market worldwide, with a market share of ** percent in 2023. The company leads the market with a big margin: next in line to Salesforce are Microsoft, SAP, and Oracle with around **** to ***** percent shares of the market. CRM global revenues on the rise Worldwide revenues from the customer relationship management (CRM) software market is expected to grow consistently over the following years and reach over ** billion U.S. dollars by 2023. CRM is the technology used to manage a company’s interaction with current and potential customers. Companies use CRM to strengthen their relationships with customers, to increase their customer retention rates and ultimately drive sales growth. Ensuring good customer experience is essential to companies, now more than ever, as it is cited by most global organizations as the key driver behind their adoption of digital transformation technologies such as CRM. Enterprise software Enterprise software refers to the software primarily used to satisfy various business needs. It helps companies meet their goals by, for example, helping them to track and improve supply chains, interact with customers, or manage resources. A wide range of applications exist under the term “enterprise software” with office suites, customer relationship management (CRM) and business intelligence (BI) being a few of them.

Indonesia CRM Software Market is Segmented by Deployment Mode (On-Premise and Cloud), by Organization Size (Small and Medium Enterprises and Large Enterprises), by CRM Type(Operational CRM, Analytical CRM, and More), by Function (Sales-Force Automation, Marketing Automation, and More), by Industry (BFSI, IT and Telecom, Manufacturing, and More), and by Region. The Market Forecasts are Provided in Terms of Value (USD).

The global customer relationship management (CRM) software market is forecast to grow to ** billion U.S. dollars in size in 2025. This is a projected increase of almost **** billion U.S. dollars from 2021, at a compound annual growth rate (CAGR) of *** percent. Customer relationship management Customer relationship management, or CRM, is the technology used to analyze and manage a company’s interaction with customers or potential customers. The goal of CRM is to improve companies’ relationships with customers, therefore increasing customer retention rates and ultimately driving sales growth. According to a 2018 survey, only 16 percent of U.S. organizations considered their company’s delivery of real-time customer interactions across touch points and devices as effective, showing that it is important for organizations to make use of the CRM technology. Scaling customer-centered decisions and actions across function in the business is the main driver behind organizations’ increased investment in real-time customer analytics in the United States. CRM vendors Salesforce is the leader in the CRM applications market, with a share of **** percent in 2018. Other contenders in the market include Oracle and SAP, with *** and *** percent market shares respectively in 2018.

Customer Relationship Management Market is Segmented by Component (Software and Services), Deployment Mode (Cloud, On-Premise, and Hybrid), Organization Size (Small and Medium Enterprises and Large Enterprises), Application (Sales Force Automation, Marketing Automation, and More), End-User Industry (BFSI, Retail and E-Commerce, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

The statistic shows the market share of vendors in the global customer relationship management software market from 2012 to 2018. SAP had a market share of **** percent in 2018.

The open source CRM software market size was over USD 2.63 billion in 2024 and is likely to cross USD 11.61 billion by the end of 2037, witnessing more than 12.1% CAGR during the forecast period i.e., between 2025-2037. North America industry is estimated to dominate majority revenue share of 39% by 2037, driven by rising advancement of the technologies in this region.

Global CRM Software market size is expected to reach $561.17 billion by 2029 at 17.1%, segmented as by deployment, cloud crm, on-premise crm

Customer Relationship Management (CRM) Software Market size is expected to be worth around USD 248.2 Billion by 2033, CAGR of 12.7%.

The Customer Relationship Management (CRM) industry, valued at $72.95 billion in 2025, is experiencing robust growth, projected to maintain a Compound Annual Growth Rate (CAGR) of 7.74% from 2025 to 2033. This expansion is driven by several key factors. The increasing adoption of cloud-based CRM solutions offers businesses scalability, cost-effectiveness, and enhanced accessibility. Simultaneously, the growing need for data-driven decision-making fuels the demand for advanced CRM functionalities, including predictive analytics and AI-powered customer insights. Furthermore, the rise of omnichannel customer experiences necessitates integrated CRM systems capable of managing interactions across various touchpoints, boosting CRM adoption across all sectors. Small and medium-sized enterprises (SMEs) are increasingly embracing CRM solutions to streamline operations and improve customer engagement, contributing significantly to the market's growth. The Healthcare, BFSI (Banking, Financial Services, and Insurance), and Retail sectors are leading adopters, leveraging CRM for enhanced customer service, targeted marketing, and improved sales processes. The competitive landscape is characterized by a mix of established players like SAP, Salesforce, Oracle, and Microsoft, alongside specialized providers catering to specific industry needs. Continued innovation in areas such as artificial intelligence (AI), machine learning (ML), and automation will further shape the CRM market. While data security concerns and the complexities of CRM implementation pose challenges, the overall market trajectory remains positive. Future growth will likely be fueled by the expanding adoption of CRM in emerging markets, the integration of CRM with other enterprise software solutions, and the ongoing development of more sophisticated analytical capabilities. The projected market size for 2033, considering the provided CAGR, signifies substantial growth opportunities within the CRM industry. Recent developments include: May 2022 - Nylas, a provider of communications APIs that drive workflow automation, partnered with Market Leader, a pioneer in lead generation, custom websites, CRM, and marketing software for the real estate industry, along with the University of Portland and Shiley School of Engineering. The partnership aims to develop a bring-your-own-inbox system based on NylasEmail API and the University of Portland's seniors developing an email integration prototype into CRM, allowing agents to use their existing corporate email inside the CRM platform., March 2022 - HubSpot announced a partnership with the alternative financing platform Pipe. This partnership provides the company access to USD 100 million for fee-free funding for HubSpot for startup customers. This partnership enabled startups to pursue business growth with HubSpot's CRM platform while accessing capital from Pipo.. Key drivers for this market are: Increased Adoption Among Developing Nations Due to Digital Transformation. Potential restraints include: Increased Adoption Among Developing Nations Due to Digital Transformation. Notable trends are: Increased Adoption of Customer Relationship Management Among Developing Nations Due to Digital Transformation Driving the Market.

The CRM System Providers industry in the United States has experienced a notable transformation, accelerated by the unforeseen global pandemic that compelled businesses across the spectrum to pivot towards digital and remote work models. This industry, foundational in managing customer relationships and optimizing business processes, saw an unprecedented alignment with cloud-based and Software as a Service (SaaS) models. Such adaptation not only democratized access to sophisticated CRM tools for businesses of all sizes but also entrenched these systems deeper into daily corporate operations, revolutionizing client and sales channel management. During this transformative period, CRM providers endeavored to exceed basic functionality, embedding advanced technologies like emotional analysis to dissect text and voice interactions. This innovative approach allowed enterprises to grasp customer sentiments at an unparalleled level, fine-tuning sales strategies to cater to individual customer moods and preferences. The industry's swift response to integrating such leading-edge, AI-backed features underscores a commitment to evolving in lockstep with emerging market needs and technological advances. However, the industry's horizon is not without its challenges. The aftermath of the pandemic, coupled with fluctuating corporate profit levels and rising interest rates, entailed a complex landscape that CRM providers navigated by refining their service models and focusing on niche markets. Salesforce's strategic foray into healthcare CRM solutions exemplifies how industry giants have tailored their offerings to meet the specialized requirements of diverse sectors, further consolidating their market presence. Looking ahead, the CRM System Providers industry is poised for continued growth, albeit at a moderated pace. The increasing significance of mobile-compatible CRM solutions highlights an industry-wide shift towards facilitating on-the-go access to vital customer information, catering to the growing demand for flexibility and real-time data-driven decision-making. As companies increasingly lean on CRM systems to streamline operations and drive customer engagement in a post-pandemic world, the future landscape for CRM System Providers remains vibrant with opportunities for innovation and expansion.

Real Estate CRM Software and Management Market Outlook

The global real estate CRM software and management market size is projected to reach USD 15.3 billion by 2032, up from USD 7.2 billion in 2023, with a compound annual growth rate (CAGR) of 8.5%. This robust growth is driven by the increasing digitization in the real estate sector, the rising need for efficient customer relationship management, and the growing adoption of cloud-based solutions. The market is witnessing a transformative shift as real estate businesses increasingly seek to enhance their operational efficiency, streamline processes, and improve client interactions through advanced CRM systems.

One of the primary growth factors in this market is the increasing demand for automation and digitization across the real estate industry. Companies are increasingly recognizing the need to streamline their operations and improve customer engagement, which is driving the adoption of sophisticated CRM solutions. The integration of artificial intelligence and machine learning in these systems is further enhancing their capabilities, allowing for more predictive analytics, personalized customer interactions, and efficient data management.

Another significant driver is the rising adoption of cloud-based CRM solutions. Cloud-based systems offer flexibility, scalability, and cost-effectiveness, making them particularly attractive to small and medium-sized enterprises (SMEs). These solutions can be accessed from anywhere, providing real-time data and insights that are crucial for making informed business decisions. Moreover, the reduced need for heavy initial investments and the lower maintenance costs associated with cloud-based systems are further fueling their adoption.

The growing emphasis on customer experience and retention in the real estate sector is also contributing to market growth. CRM software enables real estate professionals to better understand their clients' needs, preferences, and behaviors, thereby allowing for more targeted and effective marketing strategies. This focus on personalized customer service is not only enhancing client satisfaction but also driving long-term loyalty and repeat business, which are critical for sustained growth in the competitive real estate market.

In this evolving landscape, the role of Partner Relationship Management Applications Software is becoming increasingly significant. These applications are designed to enhance collaboration between real estate firms and their partners, facilitating seamless communication and information sharing. By leveraging such software, real estate businesses can streamline their interactions with various stakeholders, including agents, brokers, and service providers. The ability to manage and nurture these relationships effectively is crucial for maintaining a competitive edge in the market. As the industry continues to embrace digital transformation, the integration of partner relationship management solutions is expected to drive further innovation and efficiency in real estate operations.

From a regional perspective, North America is expected to hold a significant share of the market, driven by the high adoption rate of advanced technologies and the presence of prominent market players. The Asia Pacific region is anticipated to witness the highest growth rate, owing to the rapid urbanization, increasing internet penetration, and growing awareness about the benefits of CRM software among real estate companies. Europe is also expected to see substantial growth, fueled by the ongoing digital transformation initiatives and the increasing focus on customer-centric business approaches.

Component Analysis

In the real estate CRM software and management market, the component segment is divided into software and services. The software component encompasses various types of CRM applications, including sales automation, marketing automation, customer service and support, and contact center management. The services component includes implementation and integration services, training and consulting services, and support and maintenance services.

The software segment is expected to dominate the market during the forecast period. This dominance is attributed to the increasing demand for advanced CRM solutions that offer comprehensive functionalities to manage various aspects of customer relationships. The integration of AI and machine learning algorithm

Customer Relationship Management (CRM) Software Market is projected to grow at a CAGR of around 14.8% forecast 2027 says MarkNtel Advisors.

Check out Market Research Intellect's Retail CRM Software Market Report, valued at USD 6.5 billion in 2024, with a projected growth to USD 12.8 billion by 2033 at a CAGR of 8.5% (2026-2033).

The Customer Relationship Management Market size was valued at USD 65.59 billion in 2023 and is projected to reach USD 163.12 billion by 2032, exhibiting a CAGR of 13.9 % during the forecasts period. This growth is attributed to factors such as increasing adoption of cloud-based CRM solutions, growing need for customer data management and analytics, and rising demand for personalized customer experiences. Customer Relationship Management (CRM) is a critical component of contemporary business as the concentration is on the improvement of customer relations. It incorporates technological tools for capturing and monitoring customer communications and information across the customer journey and striving for better customer loyalty and increased sales. CRM tools include sales, marketing, and customer service that makes it easier to offer customers value enhancing experiences. Customer database integration can help business organizations to personalize products and services, identify and forecast customer requirements, and provide timely assistance to ensure customers’ satisfaction and loyalty. Thus, the proper CRM strategies not only bring direct financial returns but also foster customer loyalty essential for today’s saturated markets where the customer experience matters most. Recent developments include: In November 2023, Creatio collaborated with CRM consultancy firm zolution in Singapore to provide its no-code platform to automate the workflows of Zolution’s clients. This will assist its clients in optimizing their CRM strategies and boost customer engagement. , In September 2023, technology company Genesys announced a strategic partnership with Salesforce.com, Inc. to assist businesses in gathering bots, communication channels, and data together for enriched employees and customer experience. The companies will introduce AI-powered CRM solutions that integrate Salesforce Service Cloud called CX Cloud and Genesys Cloud CX from Salesforce.com, Inc. and Genesys. , In July 2023, Salesforce announced the general availability of the ‘Sales Planning’ solution for simplifying the creation of end-to-end plans powered by CRM data. This Sales Cloud solution will enable organizations to efficiently distribute territories, compensation, capacity, and quota, among other aspects, thus driving their growth. , In July 2023, Creatio and CVM People announced a partnership for maximizing profitability for customers in the United Kingdom through the implementation of no-code-powered CRM and workflow automation. CVM People is a practitioner-led organization specializing in enabling medium-sized to enterprise firms in transforming their customer management capability across the areas of marketing, sales, and service. , In July 2023, Creatio and xAfrica announced a partnership aimed at equipping xAfrica with the tools to drive organizational capacity and efficiency for its clients across several major industries and improve their business outcomes. xAfrica is a business consultancy and service provider that specializes in the areas of sales enablement, prospecting, brand awareness, revenue management, and compliance. , In July 2023, Copper CRM announced several improvements to its list views experience to make the data easy to comprehend and offer an intuitive and user-friendly appearance. The company has added various design elements to ease navigation and increased the record preview side panel size. In-line editing has also been introduced to smoothen workflow, as well as the choice to create an ‘active list’ or a ‘basic list’ to avoid the use of tags. , In June 2023, SugarCRM and sales-i announced a partnership for improving the B2B sales performance in the manufacturing, wholesale, and distribution sectors, through the use of AI and machine learning to offer enhanced customer insights, analytics, and intelligence. The collaboration would instantly centralize sales analytics access for each customer, sales team, branch, and product, benefiting sales in industries such as manufacturing and logistics. , In May 2023, Insightly announced the release of its ‘Insightly Modern CRM Checklist’ to aid fast-growing businesses in evaluating their software platforms. The company aims to help businesses understand the evolution of CRM software with changing customer requirements and enquire about features such as mobile access, customization, implementation, security, and cost, among others. , In May 2023, SugarCRM announced that its AI-driven CRM platform was selected by Barnardos Australia for modernizing its tech stack and improving its data management, operational visibility, compliance, collaboration, and efficiency. Barnardos is a leading charity in Australia, providing care for children at risk of neglect and abuse. The partnership would enable the charity to build relationships with stakeholders such as case workers, volunteers, caregivers, and funders. , In January 2023, Zoho Corporation introduced the latest version of its ‘Bigin’ CRM solution for small businesses. The most significant addition to this version is ‘Team Pipelines’, which enables customer-facing teams to use a single ‘Bigin’ account for managing their distinct operations using a unique set of pipelines and sub-pipelines. Other notable updates include the launch of ‘Connected Pipelines’ and ‘Toppings’, as well as improvements to Bigin’s mobile app. .

Customer Relationship Management Services Market size is set to expand $64.86 Billion in 2023 to $122.8 Billion by 2032, a CAGR of 7.35% from 2024 to 2032.

Thailand CRM Software Market growth is driven by the increasing demand for CRM solutions worldwide.

Get key insights from Market Research Intellect's report_name, valued at current_value in 2024, and forecast to grow to forecast_value by 2033, with a CAGR of cagr_value (2026-2033).

This statistic shows the market share development of the most important developers of customer relations management (CRM) software in Germany in 2012 and 2013. In 2012, SAP was the market leader in this field with a market share of ** percent.

Mortgage CRM Software Market size was valued at USD 9.16 Billion in 2024 and is projected to reach USD 12.18 Billion by 2031, growing at a CAGR of 4.00% from 2024 to 2031.

Mortgage CRM Software Market Drivers

Increasing Complexity of Mortgage Processes: The mortgage industry involves complex processes that require effective management of customer interactions and data. Mortgage CRM software helps streamline these processes, ensuring efficient handling of applications, approvals, and customer communications.

Regulatory Compliance: Stringent regulations in the mortgage industry necessitate accurate record-keeping and compliance with legal requirements. Mortgage CRM software helps lenders maintain compliance by providing tools for tracking and documenting interactions, ensuring adherence to industry standards.

Enhanced Customer Experience: As customer expectations for personalized service grow, mortgage lenders are adopting CRM software to improve the customer experience. These tools enable lenders to provide tailored services, timely communication, and proactive support throughout the mortgage lifecycle.

Learn more about Market Research Intellect's Higher Education Crm Software Market Report, valued at USD 3.2 billion in 2024, and set to grow to USD 6.5 billion by 2033 with a CAGR of 8.5% (2026-2033).