Enterprise Software Market size was valued at USD 233.13 Billion in 2024 and is projected to reach USD 561.58 Billion by 2032, growing at a CAGR of 12% from 2026 to 2032.

Key Market Drivers Increased Adoption of Cloud-based Enterprise Software: The shift to cloud-based enterprise software has been a major driver of market growth in recent years. This growth is driven by benefits such as reduced IT infrastructure costs, improved scalability, and easier software updates. Growing Need for Digital Transformation and Automation: Enterprises across various industries are increasingly adopting enterprise software to enable digital transformation and process automation. Enterprise software helps streamline operations, improve efficiency, and enhance decision-making capabilities.

In the period from 2019 to 2024, a slight increase in industry turnover of 1.2% per year on average was recorded. The sector with the highest turnover is customer care, with companies such as mobile phone providers, banks and the healthcare sector recording slight declines in turnover in recent years. The development in 2020 was remarkable, as despite the serious negative impact of the coronavirus pandemic on the economy as a whole, the need for customer care, customer surveys and customer acquisition fell only slightly. Intensive communication with end customers was still necessary in many cases due to the high level of economic uncertainty. The healthcare sector in particular increased its demand for call centre services. In the current year, revenue growth is likely to improve again due to consumers' more positive expectations for the future, meaning that industry revenue is expected to increase by 2.8% to €10.7 billion in 2024.Increasing digitalisation and the development of new technologies represent both a threat and an opportunity for players in the industry. Due to the increasing number of consumers who can be easily reached via email or other communication options on the internet, it is no longer necessary to use a call centre for certain services. Many standardised services are automated or consumers have the option of changing their address or tariff with mobile phone providers themselves via a self-service option on the Internet. Thanks to the use of new technologies, call centre employees are also becoming more efficient and are better able to understand and resolve customer concerns. Due to the high staff turnover in call centres, companies are often looking for new staff. The rise in unemployment in recent years has had a correspondingly positive impact on the industry.A further boom in mail order and online retail is expected in the coming years, which means that demand for call centre services is expected to remain high. In addition, following positive experiences with call centres during the coronavirus pandemic, public sector clients are likely to be won. The industry's turnover is therefore expected to grow by an average of 3.2% per year between 2024 and 2029, totalling EUR 12.5 billion in 2029.