The global customer relationship management (CRM) software market is forecast to grow to 57 billion U.S. dollars in size in 2025. This is a projected increase of almost four billion U.S. dollars from 2021, at a compound annual growth rate (CAGR) of 2.1 percent.

Customer relationship management

Customer relationship management, or CRM, is the technology used to analyze and manage a company’s interaction with customers or potential customers. The goal of CRM is to improve companies’ relationships with customers, therefore increasing customer retention rates and ultimately driving sales growth. According to a 2018 survey, only 16 percent of U.S. organizations considered their company’s delivery of real-time customer interactions across touch points and devices as effective, showing that it is important for organizations to make use of the CRM technology. Scaling customer-centered decisions and actions across function in the business is the main driver behind organizations’ increased investment in real-time customer analytics in the United States.

CRM vendors

Salesforce is the leader in the CRM applications market, with a share of 16.8 percent in 2018. Other contenders in the market include Oracle and SAP, with 5.7 and 5.6 percent market shares respectively in 2018.

The statistic shows findings on the most significant challenges encountered in the process of utilizing existing customer relationship management (CRM) system worldwide. According to the survey, 23 percent of respondents reported that manual data entry was the major challenge in using existing CRM systems.

In 2023, an average of 28 enterprises out of a hundred used a cloud-hosted customer relationship management (CRM) software system. While this was the case among nearly 60 percent of the enterprises in the information and communication sector in France, only 10 percent of companies of the construction industry used such a system than same year.

Customer Relationship Management

Customer relationship management is one among many enterprise software used by professionals in order to optimize their processes. CRM is the tools and techniques designed to capture, process and analyze information relating to customers and prospects, with the aim of building loyalty by offering or proposing services to customers. These kinds of software are mostly used by bigger companies and the revenues of the CRM outsourcing sector has slowly been increasing over the past few years.

Business software market Business software are tools used for business purpose and aim to improve productivity and help companies reach specific goals. The revenues of the general software market and the business software market in France fluctuated from 2019 to 2023, and are expected to grow in the future as they are used more and more frequently.

This statistic presents the penetration of cloud-hosted customer relationship management (CRM) software among enterprises in France in 2023, by company size. While only 23 percent of companies employing 10 to 19 staff used cloud-hosted CRM software in 2023, nearly half of enterprises of 250 employees or more used a CRM software in France that year.

CRM Analytics Market size was valued at USD 8.94 Billion in 2024 and is projected to reach USD 20.95 Billion by 2031, growing at a CAGR of 11.23 % during the forecast period 2024-2031.

Global CRM Analytics Market Drivers

1. Decision Making Based on Data
Data is becoming a more important factor for businesses to consider when making strategic decisions. Organisations can use CRM analytics to examine enormous volumes of customer data and find trends, patterns, and insights that can guide corporate strategy. Businesses can improve business outcomes by using this data-driven strategy to help them make well-informed decisions regarding customer service, sales, and marketing. The market for CRM analytics is mostly driven by companies’ transition to a data-centric culture.

2. Machine learning and AI advancements
The way companies handle customer connections is being completely transformed by the incorporation of AI and ML technology into CRM systems. Deeper insights into consumer behaviour and preferences can be obtained by using AI and ML algorithms to process massive datasets more correctly and effectively than with conventional techniques. Predictive analytics, which helps companies foresee customer demands and trends, is made possible by these technologies. This enables proactive rather than reactive customer relationship management. Thus, the market for CRM analytics is being driven ahead by the ongoing developments in AI and ML.

3. Spread of Personal Information
An abundance of consumer data produced by social media, internet, mobile apps, and Internet of Things devices has resulted from the digital transformation of many businesses. Businesses face both opportunities and challenges as a result of this massive amount of data. In order to compile and analyse this data and derive actionable insights, CRM analytics tools are crucial. The need for advanced CRM analytics systems that can manage large, complex data sets and deliver useful insights is being driven by the growth in both the volume and variety of customer data.

4. Demanding Tailored Customer Experiences
Contemporary customers demand individualised services that are catered to their own tastes and habits. Businesses can segment their customer base and comprehend the particular requirements of various customer groups with the help of CRM analytics. Businesses can use these insights to provide individualised product recommendations, focused marketing efforts, and unique customer support encounters. As companies work to increase customer pleasure and loyalty, the increased expectation for personalisation is a major factor driving the adoption of CRM analytics.

5. Pay attention to client retention and loyalty
Getting new clients is frequently more expensive than keeping the ones you already have. Consequently, enterprises are directing their attention towards enhancing customer retention and cultivating enduring loyalty. CRM analytics offers insightful information about potential churn risks, customer engagement, and satisfaction. Businesses can lower customer churn and maintain customer engagement by implementing successful retention measures, such loyalty programmes and personalised messaging, by recognising these aspects. CRM analytics solutions are in high demand because of the emphasis placed on customer loyalty and retention.

Salesforce is the leading vendor in the customer relationship management (CRM) applications market worldwide, with a market share of 22 percent in 2023. The company leads the market with a big margin: next in line to Salesforce are Microsoft, SAP, and Oracle with around five to three percent shares of the market. CRM global revenues on the rise Worldwide revenues from the customer relationship management (CRM) software market is expected to grow consistently over the following years and reach over 40 billion U.S. dollars by 2023. CRM is the technology used to manage a company’s interaction with current and potential customers. Companies use CRM to strengthen their relationships with customers, to increase their customer retention rates and ultimately drive sales growth. Ensuring good customer experience is essential to companies, now more than ever, as it is cited by most global organizations as the key driver behind their adoption of digital transformation technologies such as CRM. Enterprise software Enterprise software refers to the software primarily used to satisfy various business needs. It helps companies meet their goals by, for example, helping them to track and improve supply chains, interact with customers, or manage resources. A wide range of applications exist under the term “enterprise software” with office suites, customer relationship management (CRM) and business intelligence (BI) being a few of them.

According to Cognitive Market Research, the global non-profit CRM software market size will be USD 4515.6 million in 2024. It will expand at a compound annual growth rate (CAGR) of 8.20% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 1806.24 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.4% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 1354.68 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 1038.59 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.2% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 225.78 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.6% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 90.31 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.9% from 2024 to 2031.
The peer-to-peer fundraising category is the fastest growing segment of the non-profit CRM software industry

Market Dynamics of Non-Profit CRM Software Market

Key Drivers for Non-Profit CRM Software Market

Increasing Mobile Adoption to Access CRM Systems Anytime, Anywhere Fuels Market Growth

The increasing adoption of mobile technology is significantly fueling the growth of the non-profit CRM software market. As organizations seek greater flexibility and efficiency, mobile access to CRM systems allows staff and volunteers to manage donor data, track fundraising efforts, and engage with supporters from anywhere at any time. This mobility enhances communication, boosts productivity, and ensures timely responses to donor inquiries. Mobile CRM applications also support real-time data updates, empowering non-profits to make informed decisions on the go. As mobile usage continues to rise, the demand for mobile-optimized CRM solutions in the non-profit sector is expected to grow, offering new opportunities for vendors to develop innovative solutions tailored to mobile-first organizations. For instance, in November 2024, Donorbox announced the launch of its new nonprofit CRM product, designed to simplify donor management and enhance fundraising efforts. The CRM provided a comprehensive solution with powerful features that helped organizations strengthen donor relationships, save time, reduce costs, and gain valuable insights, allowing nonprofits to maximize output with minimal effort.

Enhanced Security Features to Protect Donor Data Drives Market Growth

Enhanced security features to protect donor data are driving significant growth in the non-profit CRM software market. As non-profit organizations manage sensitive donor information, ensuring data privacy and compliance with regulations such as GDPR is a top priority. CRM vendors are responding to this need by incorporating advanced security measures such as encryption, multi-factor authentication, and robust data access controls. These features help non-profits mitigate the risk of data breaches and build trust with their supporters. With increasing concerns around cybersecurity, non-profits are more likely to adopt CRM systems that prioritize the security of donor data, contributing to the overall expansion of the CRM software market in the sector.

Restraint Factor for the Non-Profit CRM Software Market

Concerns over Data Privacy and Security in Handling Donor Information Limits Market Growth

Concerns over data privacy and security in handling donor information are significant restraints in the non-profit CRM software market. Non-profit organizations manage sensitive personal and financial data, making them prime targets for cyberattacks and data breaches. Compliance with stringent data protection regulations, such as GDPR, adds complexity to CRM adoption. Many non-profits, especially smaller ones, lack the resources to implement robust cybersecurity measures, which creates a reluctance to adopt CRM software. The potential risk of mishandling donor data or exposing confidential information can damage an organization’s reputation and erode donor trust. As a result, addressing these privacy and security concerns is critical for fostering market growth and wider CRM adoption among non...

This statistic shows the response to a survey asking users of customer relationship management (CRM) software which CRM platform they use. 22 percent of respondents said that they used Microsoft Dynamics for the purpose of CRM.

Success.ai’s Technographic Data for the North American IT Industry provides unparalleled visibility into the technology stacks, operational frameworks, and key decision-makers powering 30 million-plus businesses across the region’s tech landscape. From established software giants to emerging SaaS startups, this dataset offers verified contacts, firmographic details, and in-depth insights into each company’s technology adoption, infrastructure choices, and vendor partnerships.

Whether you’re aiming to personalize sales pitches, guide product roadmaps, or streamline account-based marketing efforts, Success.ai’s continuously updated and AI-validated data ensures you make data-driven decisions and achieve strategic growth, all backed by our Best Price Guarantee.

Why Choose Success.ai’s North American IT Technographic Data?

1. Comprehensive Technology Insights

   • Access detailed information on software stacks, cloud platforms, hosting providers, cybersecurity tools, CRM solutions, and more.
   • AI-driven validation ensures 99% accuracy, minimizing guesswork and empowering confident engagement with the right tech-focused audiences.

2. Regionally Tailored Focus

   • Includes profiles of IT businesses from Silicon Valley startups to East Coast analytics firms, covering major tech hubs and underserved markets alike.
   • Understand technology adoption patterns influenced by regional trends, regulatory environments, and innovation ecosystems unique to North America.

3. Continuously Updated Datasets

   • Real-time updates reflect emerging vendors, newly adopted tools, infrastructure upgrades, and shifts in IT leadership.
   • Stay aligned with evolving market conditions, competitive landscapes, and customer requirements.

4. Ethical and Compliant

   • Adheres to GDPR, CCPA, and other privacy regulations, ensuring responsible data usage and ethical outreach practices.

Data Highlights:

• 30M+ Verified Business Profiles: Gain insights into software companies, IT consultancies, data analytics providers, cloud integrators, and cybersecurity startups.
• Comprehensive Firmographics: Identify company sizes, revenue ranges, workforce composition, and operational footprints.
• Vendor and Stack Details: Understand which CRMs, ERPs, marketing automation tools, or development frameworks companies rely on.
• Verified Decision-Maker Contacts: Engage with CEOs, CTOs, CIOs, IT directors, DevOps managers, and product leads shaping procurement and integration strategies.

Key Features of the Dataset:

1. Technographic Decision-Maker Profiles

   • Identify and connect with executives, architects, and engineers overseeing vendor selection, digital transformation, and IT investments.
   • Target professionals who influence software procurement, SaaS migrations, and long-term technology roadmaps.

2. Advanced Filters for Precision Targeting

   • Refine outreach by technology categories, usage intensity, company size, region, or industry verticals.
   • Tailor campaigns to align with specific pain points, growth opportunities, or emerging tech trends like AI, IoT, or edge computing.

3. AI-Driven Enrichment

   • Profiles enriched with actionable data enable personalized messaging, highlight unique value propositions, and boost engagement with IT stakeholders.

Strategic Use Cases:

1. Sales and Account-Based Marketing

   • Present IT solutions, infrastructure services, or software licenses directly to companies with compatible tech stacks.
   • Identify warm leads who already use complementary tools, accelerating deal closures and improving conversion rates.

2. Product Development and Roadmap Planning

   • Analyze common technology adoption patterns, security tools, or workflow integrations to inform product enhancements.
   • Align feature sets with industry standards and emerging stacks, ensuring long-term relevance and customer satisfaction.

3. Competitive Analysis and Market Entry

   • Benchmark against leading IT providers, analyze technology maturity curves, and understand customer preferences for particular platforms.
   • Identify new markets or niches where your offering can fill technology gaps or improve operational efficiency.

4. Partnership and Ecosystem Building

   • Connect with partners offering complementary solutions, integration capabilities, or co-marketing opportunities.
   • Foster alliances with MSPs, VARs, or channel partners who can amplify distribution and support end-to-end solutions.

Why Choose Success.ai?

1. Best Price Guarantee

   • Gain access to premium-quality technographic data at competitive rates, ensuring high ROI for your sales, marketing, and product strategies.

2. Seamless Integration

   • Incorporate verified data into CRM systems, marketing automation platforms, or analytics dashboards via APIs or downloadable formats, streamlining workflows and decision-making.

3....

The Report Covers Global Customer Relationship Management Market Analysis and is Segmented by Deployment Mode (Cloud-Based, On-Premise), Size of Organization (Small and Medium Enterprise, Large Enterprise), End-User Vertical (Healthcare, Retail, BFSI, IT & Telecom, Manufacturing, Media & Entertainment), Application (Sales, Marketing, Customer Service, Digital Commerce) and Geography. The Market Size and Forecasts are Provided in Terms of Value (USD Billion) for all the Above Segments.

Success.ai’s B2B Marketing Data and Contact Data for Global Marketing Leaders empowers businesses to connect with chief marketing officers (CMOs), marketing strategists, and industry decision-makers worldwide. With access to over 170M verified profiles, including work emails and direct phone numbers, this dataset ensures your outreach efforts reach the right audience effectively.

Our AI-powered platform continuously updates and validates contact data to maintain 99% accuracy, providing actionable insights for marketing campaigns, sales strategies, and recruitment initiatives. Whether you’re targeting CMOs in Fortune 500 companies or strategists in innovative startups, Success.ai delivers reliable data tailored to meet your business goals.

Key Features of Success.ai’s Marketing Leader Contact Data - Comprehensive Coverage Across the Marketing Industry Access profiles for marketing leaders across diverse industries and regions:

Chief Marketing Officers (CMOs): Decision-makers shaping global marketing strategies. Marketing Strategists: Experts driving innovative campaigns and business growth. Digital Marketing Heads: Leaders overseeing digital transformation initiatives. Brand Managers: Professionals managing brand identity and outreach efforts. Content and SEO Specialists: Key contributors to content strategy and visibility.

• Verified Accuracy with Continuous Updates

AI-Validated Accuracy: Industry-leading AI technology ensures every contact detail is verified. Real-Time Profile Updates: Data is continuously refreshed to reflect the most current information. Reliable Engagement: Minimized bounce rates for seamless communication with decision-makers.

• Tailored Data Delivery Options Choose the delivery method that aligns with your operational requirements:

API Integration: Seamlessly integrate contact data into your CRM or marketing platforms. Custom Flat Files: Receive datasets customized to your specifications, ready for immediate use.

Why Choose Success.ai for Marketing Data?

• Best Price Guarantee We provide the most competitive pricing in the industry, ensuring the best value for global, verified contact data.

• Global Compliance and Ethical Practices Our data collection and processing adhere to strict compliance standards, including GDPR, CCPA, and other regional data regulations, ensuring ethical and secure usage.

• Strategic Advantages for Your Business

  Precise Marketing Campaigns: Create highly targeted campaigns that resonate with marketing leaders. Effective Sales Outreach: Accelerate sales processes with direct access to CMOs and strategists. Recruitment Efficiency: Source top-tier marketing talent with verified contact data. Market Intelligence: Leverage enriched data insights to understand industry trends and optimize strategies. Partnership Development: Build and nurture relationships with influential marketing professionals.

• Data Highlights 170M+ Verified Professional Profiles 50M Work Emails 700M Global Professional Profiles 70M Verified Company Profiles

Key APIs for Enhanced Functionality

• Enrichment API Keep your contact database updated with real-time enrichment capabilities, ensuring relevance for dynamic outreach efforts.

• Lead Generation API Maximize your lead generation campaigns with accurate, verified data, including contact information for global marketing leaders. Our API supports up to 860,000 API calls per day, enabling robust scalability for your business.

• Use Cases

1. Targeted Marketing Campaigns Reach CMOs and marketing strategists with personalized campaigns designed to deliver measurable ROI.

2. Sales Pipeline Acceleration Engage directly with decision-makers to shorten sales cycles and boost deal closure rates.

3. Talent Recruitment Identify and recruit top-tier marketing talent to strengthen your team.

4. Partnership Building Establish meaningful connections with global marketing leaders to foster collaboration.

5. Strategic Planning Utilize detailed firmographic and demographic insights for data-driven decision-making.

What Makes Success.ai Stand Out?

• Unmatched Data Quality: AI-driven verification ensures 99% accuracy for all profiles. Comprehensive Reach: Covering marketing professionals across various industries and regions worldwide.
• Flexible Integration Options: Customizable delivery formats to suit your business needs.
• Ethical and Compliant Data: Fully aligned with global data protection regulations.

Success.ai’s B2B Contact Data for Global Marketing Leaders is your ultimate solution for connecting with top-tier marketing professionals. From CMOs driving global strategies to strategists shaping impactful campaigns, our database ensures you reach the right audience to grow your business.

No one beats us on price. Period.

The global healthcare CRM market size was valued at USD 17.5 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 48.5 Billion by 2033, exhibiting a CAGR of 10.7% during 2025-2033. North America currently dominates the market, holding a significant market share of over 57% in 2024. The market is experiencing steady growth driven by the rising prevalence of chronic diseases, such as diabetes, cardiovascular disorders, arthritis, and respiratory issues, increasing focus on improving patient care, and the integration of various advanced technologies.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2025-2033. Our report has categorized the market based on product, application, technology, and end use.

Customer Relationship Management Market was valued at USD 73.74 Billion in 2023 and is projected to reach USD 185.21 Billion by 2031, growing at a CAGR of 12.20% from 2024 to 2031.

Customer Relationship Management Software Market: Definition/ Overview

Customer Relationship Management Software (CRM) is a strategy and technology that manages a company’s connections with present and potential customers by analyzing data to strengthen business relationships and increase customer satisfaction. CRM systems are used in a variety of industries to expedite sales processes, improve customer service, and manage marketing campaigns, allowing businesses to track client interactions and analyze data to make better decisions. CRM is likely to focus on expanded automation, AI integration for predictive analytics, and improved personalization, allowing organizations to better anticipate customer needs and deliver bespoke experiences.

This statistic represents the penetration of customer relationship management (CRM) software among enterprises that used cloud computing in France in 2014 and 2016, by industry. It reveals that almost 30 percent of responding enterprises used cloud-based CRM software.

Enhance your business strategies with our Verified eCommerce Data Solutions, drawn from a vast pool of profiles and company records. Our data is meticulously curated for businesses focused on eCommerce leads data, eCommerce company data, eCommerce market data, and eCommerce merchant data, providing a robust foundation for lead generation, recruitment, and targeted B2B marketing.

Our eCommerce data offerings are designed to integrate seamlessly into your operations. Whether you're enriching your CRM systems with recent contact information, identifying email addresses for targeted outreach, or exploring market dynamics through comprehensive data, we empower you to make informed decisions. Each data point comes with valuable insights, enabling you to tailor your approach effectively.

Key Features:

Global Reach: Access data from a broad spectrum of industries worldwide, including significant market insights within key regions.

Real-Time Updates: Profiles are updated daily, ensuring your data remains current and actionable for rapid business decision-making.

AI-Verified Accuracy: Benefit from our commitment to rigorous validation processes, delivering a dataset with an impressive 99% accuracy guarantee.

Ethical Data Sourcing: Our adherence to GDPR and global privacy standards ensures responsible and compliant data usage.

Tailored Data Solutions: Our custom services allow for personalized data delivery that meets your specific business needs, eliminating complex processes.

Why Choose Us?

Best Price Guarantee: We proudly present the most competitive prices in the market, ensuring you get maximum value for your investment in eCommerce data.

Comprehensive Coverage: From detailed eCommerce leads to extensive company profiles, we address all your data requirements.

Flexible Data Integration: Enjoy effortless data integration compatible with your existing systems, enhancing efficiency and productivity.

Dedicated Support: Our Success Managers offer unparalleled assistance, managing the data curation and delivery process for you.

Key Use Cases:

Sales Prospecting: Utilize our eCommerce leads data to create precise lead lists and effectively engage with decision-makers.

Recruitment: Attract top talent by accessing up-to-date information on eCommerce-related employees.

Account-Based Marketing (ABM): Leverage detailed firmographic and market data to craft personalized marketing campaigns targeting key accounts.

Market Research: Harness eCommerce market data to gain insights into trends and competitor strategies within the industry.

CRM Enrichment: Keep your CRM continuously updated with real-time data, ensuring the relevance and accuracy of your sales and marketing tools.

Transform your business approach with our Verified eCommerce Data Solutions. Contact us to customize your dataset and take advantage of our Best Price Guarantee alongside our specialized personal service—designed to elevate your business to new heights.

Remember, we stand by our promise: No one beats us on price. Period.

Success.ai’s Firmographic Data API empowers organizations to make data-driven decisions with on-demand access to detailed insights on over 70 million companies worldwide. Covering key firmographic attributes like industry classifications, revenue size, and employee count, this API ensures your market analysis, strategic planning, and competitive benchmarking efforts are backed by continuously updated, AI-validated information.

Whether you’re exploring new markets, refining your product offerings, or optimizing partner relationships, Success.ai’s Firmographic Data API delivers the intelligence you need. Supported by our Best Price Guarantee, this solution helps you confidently navigate the global business landscape.

Why Choose Success.ai’s Firmographic Data API?

1. Detailed, Verified Firmographic Data

   • Access comprehensive company attributes including industries, revenue ranges, and headcount.
   • AI-driven validation ensures 99% accuracy, minimizing errors and fostering informed decision-making.

2. Extensive Global Coverage

   • Includes profiles of companies from North America, Europe, Asia-Pacific, and beyond.
   • Scale your strategies by tapping into emerging markets, niche sectors, and diverse geographies.

3. Continuous Data Updates

   • Receive real-time updates to keep pace with changing organizational structures, market expansions, and acquisitions.
   • Always rely on current data to guide product roadmaps, growth plans, and strategic partnerships.

4. Ethical and Compliant

   • Fully adheres to GDPR, CCPA, and other global privacy regulations, ensuring responsible, lawful data usage for every query.

Data Highlights:

• 70M+ Verified Company Profiles: Gain clarity on businesses spanning all major industries and regions.
• Industry Classifications: Filter companies by their sector focus, from manufacturing to technology.
• Revenue and Employee Counts: Understand company sizes, growth potential, and market reach.
• Global Market Insights: Use firmographic data to inform product launches, expansions, and strategic alliances.

Key Features of the Firmographic Data API:

1. Real-Time Company Enrichment

   • Enhance your CRM or analytics platforms with verified firmographic data, eliminating guesswork and manual data imports.
   • Update records automatically as companies grow, diversify, or shift their market focus.

2. Advanced Filtering and Query Capabilities

   • Query the API for specific parameters like industry vertical, company size, or geographic location.
   • Zero in on opportunities aligned with your business goals, improving efficiency and outcomes.

3. Scalability and Flexibility

   • Seamlessly integrate the API into existing workflows, CRM systems, or marketing automation tools.
   • Adjust parameters as markets evolve, ensuring that you always have the intelligence needed to adapt and thrive.

4. AI-Validated Accuracy and Reliability

   • Rely on an AI-powered validation process that continually verifies data integrity.
   • Increase confidence in strategic decisions backed by accurate, current, and relevant information.

Strategic Use Cases:

1. Market Analysis and Competitive Benchmarking

   • Identify industries poised for growth, evaluate emerging markets, and benchmark against competitor profiles.
   • Refine go-to-market strategies and product launches based on solid data rather than assumptions.

2. Strategic Partnering and M&A Efforts

   • Explore potential partners, suppliers, or acquisition targets that match your criteria, from revenue tiers to geographic presence.
   • Shorten due diligence cycles with reliable, on-demand firmographic insights.

3. Sales and Account-Based Marketing

   • Segregate target accounts by industry, size, and region to tailor outreach and messaging.
   • Personalize campaigns, improve lead quality, and increase win rates through better audience alignment.

4. Product Roadmapping and Portfolio Management

   • Inform product development by identifying high-growth verticals or underpenetrated regions.
   • Allocate resources effectively and prioritize product enhancements based on firmographic-driven insights.

Why Choose Success.ai?

1. Best Price Guarantee

   • Access premium-quality firmographic data at competitive prices, ensuring optimal ROI for your research and strategic planning.

2. Seamless Integration

   • Easily incorporate the API into existing workflows, eliminating data silos and manual data management tasks.

3. Data Accuracy with AI Validation

   • Depend on 99% accuracy to guide data-driven decisions, refine targeting, and boost strategic outcomes.

4. Customizable and Scalable Solutions

   • Tailor the dataset to specific industries, regions, or revenue segments as your business evolves and market conditions shift.

Additional APIs for Enhanced Functionality:

1. Data Enrichment API...

Data Management Platform Market Report is Segmented by Data Types (First Party, Second Party, and Third Party), Data Source (Web Analytics Tool, Mobile Web and Apps, CRM Data, POS Data, and Social Networks), End-User (Ad Agencies, Marketers and Publishers), and Geography (North America, Europe, Asia Pacific, Middle East and Africa, and Latin America). The Market Sizes and Forecasts Regarding Value (USD) for all the Above Segments are Provided.

The global customer relationship management (CRM) market size reached USD 70.3 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 158.6 Billion by 2033, exhibiting a growth rate (CAGR) of 9.38% during 2025-2033. The growing demand for enhanced user experience, a shift towards cloud-based solutions, and the integration of advanced technologies, like artificial intelligence (AI), machine learning (ML), and big data analytics, to provide personalized, efficient, and scalable customer interactions are impelling the market growth.

Consumer Ratings And Reviews Software Market size is growing at a moderate pace with substantial growth rates over the last few years and is estimated that the market will grow significantly in the forecasted period i.e. 2024 to 2031.

Global Consumer Ratings And Reviews Software Market Drivers

The market drivers for the Consumer Ratings And Reviews Software Market can be influenced by various factors. These may include:

A Growing Priority for Customer Experience: Companies are considering customer experience as a means of gaining a competitive edge. With the use of ratings and reviews software, businesses may better understand their customers’ needs, pinpoint areas for development, and raise customer satisfaction levels.
User-generated information is becoming more and more influential: Online reviews and ratings, for example, have a big influence on consumers’ decisions to buy. Companies monitor and utilise user-generated material for marketing and brand management through the use of rating and review software.
Demand for Social Proof and Trust-Building: In order to make well-informed purchasing decisions, consumers rely on peer reviews and ratings. Software with ratings and reviews enables companies to increase sales, establish credibility with potential clients, and provide social proof.
Importance of Reputation Management: It is imperative that organisations manage their internet reputations. By monitoring and swiftly responding to client input, ratings and reviews software helps organisations mitigate unfavourable reviews and improve their brand’s reputation.
Concentrate on Improving the Quality of Products and Services: Customer feedback gathered by rating and review software offers insightful data on the performance of products and services, allowing companies to pinpoint problems with quality and make the required adjustments.
Effect on SEO and Search Engine Rankings: Enhanced search engine exposure and rankings might result from positive reviews. Software for ratings and reviews assists companies in producing real user content that improves internet presence and SEO.
Rise of Digital and E-Commerce: As e-commerce and digital-commerce platforms expand, so does the need for ratings and reviews software to optimise online shopping experiences, handle consumer feedback, and boost conversions.
Integration with Customer Relationship Management (CRM) Systems: Companies can centralise customer data and use feedback into more comprehensive customer engagement plans by utilising integration capabilities with CRM systems.
Emphasise Making Decisions Based on Data: Software for ratings and reviews offers useful information and analytics that support data-driven decision-making in the areas of product development, customer support, and marketing.
Consumer Protection and Regulatory Compliance: Businesses must implement ratings and reviews software that guarantees compliance and protects consumer information in order to comply with regulations pertaining to consumer rights and data privacy.

The CRM Analytics market is experiencing robust growth, driven by the increasing adoption of cloud-based CRM systems and the rising demand for data-driven decision-making across various industries. The period between 2019 and 2024 saw significant expansion, laying a strong foundation for continued growth through 2033. While precise market size figures for prior years are unavailable, the available data points to a substantial and rapidly expanding market. The focus on extracting actionable insights from customer data, improving customer retention, and personalizing marketing efforts is fueling this growth. Businesses are increasingly recognizing the value of leveraging CRM analytics to optimize sales processes, enhance customer service, and gain a competitive edge. This demand is further amplified by advancements in artificial intelligence (AI) and machine learning (ML), which are enabling more sophisticated analytical capabilities within CRM platforms. Looking ahead to the forecast period (2025-2033), continued strong growth is anticipated. The increasing availability of affordable and user-friendly CRM analytics tools, coupled with a growing awareness of the strategic benefits, will contribute to market expansion across diverse sectors, including retail, healthcare, finance, and technology. Factors such as the rising volume of customer data, the need for better customer experience management, and the growing adoption of big data analytics techniques will play a crucial role in shaping the future trajectory of the CRM Analytics market. We can expect to see continued innovation in areas like predictive analytics, prescriptive analytics, and real-time dashboards, further enriching the capabilities of CRM analytics platforms. Recent developments include: September 2022: Dr. Reddy's Laboratories (Dr. Reddy's), a major international pharmaceutical firm with headquarters in India, has chosen the IQVIA Orchestrated Customer Engagement (OCE) platform as its primary CRM solution for its entire field team in India, according to a recent announcement from IQVIA., September 2022: The marketplace for peer-to-peer automobile sharing, Turo, has chosen SpringML, Inc., as a partner for developing data-driven solutions with Salesforce, including CRM Analytics and Tableau. Also, to support Turo hosts and guests globally, the relationship has allowed Turo to expand its approach to using data to drive decision-making throughout its operations.. Key drivers for this market are: Rising use of CRM analytics in Retail industry, Rise in Demand for Global Consumer Goods; Need for Comprehensive Understanding of Consumer Behavior. Potential restraints include: Lack of Skilled Professionals. Notable trends are: Retail Industry is Expected to Drive the Market's Growth.