As of January 2025, more than 651,000 projects had been launched worldwide on the American crowdfunding platform Kickstarter. Of these, 41.98 percent were successfully funded, meaning over four out of ten reached their funding goals. The total amount pledged across all projects surpassed 8.5 billion U.S. dollars, with approximately 7.86 billion U.S. dollars representing successfully funded contributions.

Explore the Crowdfunding Market trends! Covers key players, growth rate 17.3% CAGR, market size $38.71 Billion, and forecasts to 2034. Get insights now!

The product crowdfunding market is experiencing robust growth, driven by increasing consumer preference for unique products, the desire for early access to innovative offerings, and the empowerment of creators to bypass traditional funding channels. The market size in 2025 is estimated at $15 billion, demonstrating significant expansion from its 2019 level. This robust growth trajectory is projected to continue, with a Compound Annual Growth Rate (CAGR) of 15% forecasted from 2025 to 2033. This substantial CAGR is fueled by several key factors, including the expansion of platforms catering to diverse product categories and funding models (donation, debt, rewards, equity), coupled with heightened technological adoption and increased investor confidence in the crowdfunding model. The market's segmentation, encompassing diverse product applications across individual creators and startup companies, further enhances its growth potential. The increasing sophistication of crowdfunding platforms, improved marketing capabilities, and enhanced due diligence procedures are also contributing factors to this positive outlook. The geographic distribution of this market showcases significant regional variations. North America currently holds the largest market share, boosted by a high concentration of crowdfunding platforms and a culture that strongly supports entrepreneurial ventures. However, Asia Pacific, particularly China and India, demonstrates considerable growth potential, driven by rising disposable incomes and a surge in online engagement. Europe's mature market is also projected to continue its steady expansion, further diversifying the global landscape of product crowdfunding. Despite these positive trends, certain restraints exist, including regulatory complexities, challenges in managing risk and fraud, and the need for improved financial literacy among both creators and backers. Overcoming these challenges will be crucial in realizing the full potential of this dynamic and rapidly evolving market.

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Crowdfunding Market Size 2025-2029

The crowdfunding market size is forecast to increase by USD 540.1 billion at a CAGR of 20.5% between 2024 and 2029.

The market continues to experience significant growth, driven by the increasing use of social media as a promotional tool for campaigns and a source of free-of-cost promotion and the emergence of P2P lending. This trend is particularly prevalent among entrepreneurs and innovators seeking to bring new products and ideas to market. 
However, the high time-consuming process of running a successful crowdfunding campaign remains a challenge for many. Despite this, the market's strategic landscape presents ample opportunities for companies seeking to capitalize on the trend towards decentralized funding. Trends such as the increasing popularity of reward-based and equity crowdfunding models, rise of social networking, as well as the growing number of niche platforms catering to specific industries and communities, offer promising avenues for growth. 
Companies looking to navigate this dynamic market effectively should focus on streamlining their campaign processes, leveraging social media for promotion, and building strong relationships with their backers to ensure long-term success.

What will be the Size of the Crowdfunding Market During the Forecast Period?

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Equity crowdfunding and donation-based campaigns are popular forms of crowdfunding, with social media platforms and government efforts playing a crucial role in expanding reach and visibility. Social networking sites have emerged as key influencers in donor decisions, with charities and startup companies leveraging these platforms to engage with potential contributors. Overall, the market's size and direction reflect a dynamic and evolving landscape, offering numerous opportunities for growth and innovation.

How is this Crowdfunding Industry segmented?

The crowdfunding industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  P2P lending
  Equity investment
  Hybrid
  Reward
  Others


Deployment

  On-premises
  Cloud


Application

  Food & Beverage
  Technology
  Media


End-user

  Startups
  NGO
  Individuals


Geography

  APAC

    China
    India
    Japan


  Europe

    Germany
    UK
    France
    Italy


  North America

    Canada
    US


  South America



  Middle East and Africa

By Type Insights

The P2P lending segment is estimated to witness significant growth during the forecast period. The peer-to-peer (P2P) the market allows individuals to lend money directly to borrowers outside of traditional financial institutions. This model, which has gained significant traction, is driven by several factors. First, P2P lending enables individuals to access funds more quickly than through banks, as loans are often liquidated before the end of the loan term. Second, online platforms facilitate the accumulation of minor investments, providing essential financing for small businesses. Lastly, earnings from P2P lending are considered part of a personal savings allowance, making it an attractive option for potential investors. The market expansion is influenced by the use of technology, such as artificial intelligence and machine learning, and the ability to reach a global audience through social media platforms.

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The P2P lending segment was valued at USD 70.70 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 45% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market is witnessing substantial expansion In the Asia-Pacific region, fueled primarily by the rising Internet and use of smartphones, as well as the proliferation of social media. This digital evolution enables the creation of credible connections through brief communications, thereby fostering the acceptance of the peer-to-peer (P2P) business model In the region. Notable players In the APAC market include Chuffed.Org Pty Ltd., Ketto Online Ventures Pvt Ltd., and Wishberry Online Services Pvt. Ltd. The selection of an appropriate crowdfunding platform is crucial, contingent upon the nature of the project. For instance, small businesses, charities, and individual projects are more suited to platforms like GoFundMe.

In contrast, large projects and start-up companies in search of investors would benefit from utilizing peer-to-business lending platforms. Crowdfundi

Current list of crowdfunding filings. For more information on crowdfunding, visit http://dfr.oregon.gov/business/resources/Pages/crowdfund-faq.aspx.

The statistic presents the value of funds raised by crowdfunding platforms worldwide from 2012 to 2014. In 2013, global crowdfunding platforms raised approximately 6.1 billion U.S. dollars.

Crowdfunding – additional information

Crowdfunding, also called crowd sourcing, is a form of collecting money from large number of people all over the world, usually online, in order to fund a project run by individuals or companies. In the last years, the crowdunfing platforms have experienced a rapid growth and nowadays there are numerous crowdfunding websites supporting various projects.

Crowd sourcing has become a form of alternative financing, an option of collecting money in the times when, especially after the 2008 financial crisis, banks have become very careful and not willing to extend the credit to less creditworthy applicants. The funding resources pooled in the crowdfunding campaigns have therefore supported, at least to some extent, the economic growth worldwide.

The funding volume amounted to 530 million U.S. dollars in 2009 and almost tripled within the following three years as crowdfunding became more and more popular globally and gained new followers. In 2012, the majority of crowdfunding platforms were based in the United States and Europe. In Europe, the highest number of crowd sourcing platforms was available the United Kingdom, Netherlands and France.

The Business Crowdfunding Platform market has rapidly evolved over the last decade, transforming how entrepreneurs and startups access funding. In an increasingly digital economy, crowdfunding platforms serve as vital tools that connect businesses with a broad base of individual investors, enabling them to raise cap

Just because certain Kickstarter categories get more pledges, doesn’t mean they have high success rates to get fully funded. Crowdfunding success is usually found in the art categories. These are the top 3.

In 2023, the record holders in terms of the volume of crowdfunding platform issues carried out in Poland were Crowdway, with 5.7 million zloty and Crowdconnect, with 5.4 million zloty.

In 2023, the funds raised through the South Korean crowdfunding platform Wadiz were estimated to reach around 250 billion South Korean won, up from approximately 215 billion South Korean won in the previous year. Wadiz is the largest crowdfunding platform in South Korea.

This statistic presents the leading crowdfunding platforms worldwide in 2016, by value of funds raised. Kickstarter was the leading crowdfunding platform globally in that year, with approximately 586.32 million U.S. dollars raised.

Crowdfunding is a new type of financing favored by entrepreneurs in need of capital. Financing performance is a key concern for crowdfunding project initiators. Although a growing number of studies have investigated the factors that affect the financing performance of crowdfunding projects, there are still some issues that need to be further clarified. How does the investment behavior of backers, as the supply side of finance, affect the financing performance of project in reward-based crowdfunding? What are the moderating mechanisms of this influence by initiator characteristics and project attributes? Based on a panel data set from Zhongchou, a famous agri-food crowdfunding platform in China, this paper finds that the investment speed, the investment intensity, the number of early backers, the backers’ comments, and the number of selfless backers all have significant effects on financing performance. The core trust factors of initiator characteristics and project attributes play a moderating role in the relationship between backer investment behavior and financing performance, but there are differences in the moderating mechanisms. Based on the research conclusions, practical enlightenment is proposed for initiators, crowdfunding platforms, and regulators.

It’s no secret that some categories on Kickstarter get more pledges than others. These are the top 3 categories.

Summary statistics of non-censored word count.

3 categories have more projects that have been successfully funded than all the other categories.

Total spend on reward crowdfunding worldwide is expected to grow approximately 700 million U.S. dollars between 2020 and 2023, with North America being the largest market. As the graph shows, spend on equity crowdfunding in North America amounted to 878 million U.S. dollars in 2020. This figure is expected to exceed one trillion U.S. dollars by 2023. As of 2020, equity crowdfunding spend worldwide amounted to 1.8 billion U.S. dollars, a figure that is forecast to reach 2.4 billion U.S. dollars by 2023.

Summary statistics at the campaign level (including average creator characteristics).

The statistic shows the percentage growth in the number of crowdfunding platforms worldwide from 2008 to 2012. In 2008, the number of crowdfunding platforms worldwide increased by 38 percent in comparison to the previous year. The rate of crowdfunding platform growth continued in all of the following years and the growth rate reached 60 percent in 2012. The total number of crowdfunding platforms worldwide as of April 2012 amounted to 342, the estimated number by the end of December 2012 was at 536.

The growth of crowdfunding platforms

Crowdfunding or crowd sourcing is the collective effort of a number of individuals who pool together resources, usually online, in order to support the efforts of individuals or organizations wishing to get their project off the ground.

After the launch of ArtistShare, the site that is often billed as being the first crowdfunding site, the growth in the number of platforms has been constant. The trends began to show in the United States towards the mid-2000s and then in Europe. The increase in the funding volume increases over the past few years are a clear sign of the developing prevalence of this method and raises some interesting questions over the true extent of its potential.

In the world after the 2008 economic crisis, a world of fragile and uncertain growth and austerity, it has been proven that it is often extremely difficult for small and medium-sized businesses to procure capital loans from banks. This driver of economic growth is, at least to some extent, being helped along by those who support crowdfunding campaigns online.

These are the top 3 categories that have the most unsuccessfully funded projects.

Crowdfunding occurs when a number of private individuals each pays a small amount of money to support a project. As of 2016, this process had raised 738.9 million U.S. dollars globally.

How does crowdfunding work?

There are three main types of crowdfunding: peer-to-peer lending, rewards and donation crowdfunding, and equity crowdfunding. The first type offers the fundraiser to secure a loan without using a financial institution. The second is purely a donation strategy, though donors often get discounts on goods produced by the project. Equity fundraising enables small businesses to generate capital directly from investors without an initial public offering.

Successful campaigns

Kickstarter is a large crowdfunding platform focused on donation crowdfunding. Most projects are not successfully funded, meaning that no money changes hands. However, those that are successful can raise a significant amount of money, with a few hundred projects raising over a million dollars. This shows that there is a demand for Kickstarter’s service, and this demand for crowdfunding is likely to increase in the coming years.