The size of the Cruelty-free Cosmetics Market was valued at USD 15.83 billion in 2023 and is projected to reach USD 25.09 billion by 2032, with an expected CAGR of 6.8 % during the forecast period. Recent developments include: In 2023, The Body Shop launched a new collection of cruelty-free, vegan, and high-performance makeup, featuring ingredients like hyaluronic acid, tea tree oil, and vitamin C. This new generation of makeup not only enhances self-expression but also provides skincare benefits. , In December 2023, The Body Shop became the first global beauty brand to achieve 100% vegan product formulations across all ranges, certified by The Vegan Society. This milestone aligns with their long-standing commitment to cruelty-free beauty, having campaigned against animal testing since 1989. This strategic initiative sets a new standard in the industry, promoting vegan and cruelty-free products and reducing animal exploitation in beauty products. , In March 2021, Garnier was officially certified as cruelty-free by Cruelty Free International under the Leaping Bunny programme, marking a significant ethical milestone. This certification involved an extensive 18-month investigation of Garnier's entire supply chain, encompassing up to 500 suppliers and over 3,000 ingredients. As part of this initiative, Garnier ceased sales in mainland China, where animal testing is mandatory for certain cosmetics. .

This statistic shows the projected market value of vegan cosmetics worldwide from 2018 to 2025. The global vegan cosmetics market is projected to grow 6.3 percent a year to reach to 20.8 billion U.S. dollars by 2025.

The Vegan Cosmetics Market Report is Segmented by Product Type (Facial Cosmetics, Eye Cosmetic Products and Lip and Nail Make Up Products), Category (Premium Products and Mass Products), Distri, Bution Channel (Specialty Stores, Supermarkets/Hypermarkets, and More), and Geography (North America, Europe, Asia-Pacific, South America and Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).

In 2020, the market value of cruelty-free make-up worldwide amounted to around *** billion U.S. dollars. By the year 2031, this figure is expected to reach a value of approximately **** billion U.S. dollars.

The global cruelty-free cosmetics market size is forecast to rise from USD 16.59 billion in 2025 to USD 32.33 billion by 2035, advancing at a CAGR above 6.9%. Companies at the forefront of the industry include Lush, The Body Shop, Urban Decay, Too Faced, Tarte, with strong portfolios and strategic initiatives.

The size of the Cruelty-Free Cosmetics Market was valued at USD 6.35 Billion in 2023 and is projected to reach USD 9.68 Billion by 2032, with an expected CAGR of 6.21% during the forecast period. Notable trends are: The changing lifestyle of people in the developing countries is driving the market growth.

Cruelty-Free Cosmetics Market size was valued at USD 16.37 Billion in 2024 and is expected to reach USD 27.43 Billion by 2032, growing at a CAGR of 6.7% from 2026 to 2032.Global Cruelty-Free Cosmetics Market DriversIncreasing Consumer Demand for Ethical Products: A substantial shift in customer preferences for ethical and environmental products is expected to occur. To fulfill consumer expectations, brands are increasingly adopting cruelty-free procedures.Impact of Social Media and Celebrity Endorsements: Social media channels and celebrity endorsements are raising awareness of cruelty-free cosmetics. Influencers that advocate for ethical beauty are boosting consumer interest and commercial growth.Strict Regulatory Frameworks: In the European Union and India, governments and regulatory organizations are banning animal testing for cosmetics. These rules are driving corporations to create cruelty-free alternatives.Developments in Alternative Testing Methods: Non-animal testing innovations, including as in vitro testing and computer modeling, are becoming more popular. These breakthroughs are enabling the production of cruelty-free products without compromising safety.

Global Vegan Cosmetics Market market size valued at US$ 18.70 Billion in 2023, set to reach US$ 33.52 Billion by 2032 at a CAGR of 6.7% from 2024 to 2032.

The global vegan cosmetics market, valued at $16.80 billion in 2025, is experiencing robust growth, projected to expand at a compound annual growth rate (CAGR) of 6.78% from 2025 to 2033. This surge is driven by several key factors. Increasing consumer awareness of animal welfare and ethical sourcing is a primary driver, fueling demand for cruelty-free and plant-based products. The rising prevalence of skin sensitivities and allergies is also significantly contributing to market growth, as vegan cosmetics often utilize gentler, hypoallergenic ingredients. Furthermore, the growing popularity of sustainable and environmentally conscious lifestyles aligns perfectly with the values of vegan cosmetics, enhancing their appeal among environmentally aware consumers. The online distribution channel is experiencing rapid growth, facilitated by e-commerce platforms and targeted digital marketing campaigns. This complements the strong offline presence maintained by established brands and specialized retailers. The competitive landscape is dynamic, with established players like L'Oréal SA, Unilever PLC, and The Estée Lauder Companies Inc. alongside emerging niche brands vying for market share. Companies are employing various competitive strategies, including product innovation, strategic partnerships, and aggressive marketing initiatives. However, challenges remain. Ensuring consistent quality and affordability, addressing potential ingredient sourcing limitations, and maintaining transparency throughout the supply chain are critical for sustained growth. Regional variations in consumer preferences and regulatory landscapes also influence market dynamics. North America and Europe currently dominate the market, but significant growth potential exists in Asia-Pacific, fueled by rising disposable incomes and increased awareness of veganism in developing economies. Continued innovation in product formulations, ingredient sourcing, and marketing strategies will be pivotal for players to capitalize on this lucrative and evolving market.

Market Research Intellect presents the Cruelty-Free Cosmetics Market Report-estimated at USD 15.5 billion in 2024 and predicted to grow to USD 28.5 billion by 2033, with a CAGR of 8.2% over the forecast period. Gain clarity on regional performance, future innovations, and major players worldwide.

BASE YEAR	2024
HISTORICAL DATA	2019 - 2023
REGIONS COVERED	North America, Europe, APAC, South America, MEA
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
MARKET SIZE 2024	5.84(USD Billion)
MARKET SIZE 2025	6.23(USD Billion)
MARKET SIZE 2035	12.0(USD Billion)
SEGMENTS COVERED	Product Type, Category, Distribution Channel, End User, Regional
COUNTRIES COVERED	US, Canada, Germany, UK, France, Russia, Italy, Spain, Rest of Europe, China, India, Japan, South Korea, Malaysia, Thailand, Indonesia, Rest of APAC, Brazil, Mexico, Argentina, Rest of South America, GCC, South Africa, Rest of MEA
KEY MARKET DYNAMICS	increasing consumer awareness, regulatory support for cruelty-free, rising demand for ethical products, expansion of vegan beauty segment, growth through online retail channels
MARKET FORECAST UNITS	USD Billion
KEY COMPANIES PROFILED	100% Pure, L'Oreal, Unilever, Urban Decay, Bare Escentuals, Estee Lauder Companies, Pacifica Beauty, e.l.f. Cosmetics, Anastasia Beverly Hills, ColgatePalmolive, Procter & Gamble, Too Faced Cosmetics, Coty, Tarte Cosmetics, Avon Products
MARKET FORECAST PERIOD	2025 - 2035
KEY MARKET OPPORTUNITIES	Growing demand for vegan products, Expansion in online retail platforms, Increased awareness of animal rights, Innovative packaging solutions, Rising influence of social media.
COMPOUND ANNUAL GROWTH RATE (CAGR)	6.8% (2025 - 2035)

The market is projected to grow from USD 18.8 billion in 2025 to USD 37.2 billion by 2035, reflecting a CAGR of 6.9% during the forecast period.

Metric	Value
Industry Size (2025E)	USD 18.8 billion
Industry Value (2035F)	USD 37.2 billion
CAGR (2025 to 2035)	6.9%

Vegan Cosmetics Market - Country-Wise Per Capita Spending

Country	United States
Population (millions)	345.4
Estimated Per Capita Spending (USD)	35.60

Country	United Kingdom
Population (millions)	68.3
Estimated Per Capita Spending (USD)	27.40

Country	Germany
Population (millions)	83.2
Estimated Per Capita Spending (USD)	32.50

Country	France
Population (millions)	65.6
Estimated Per Capita Spending (USD)	30.80

Country	Japan
Population (millions)	123.9
Estimated Per Capita Spending (USD)	28.90

Country	Australia
Population (millions)	26.4
Estimated Per Capita Spending (USD)	33.20

Vegan Cosmetics Market - Country-Wise Outlook

Country	CAGR (2025 to 2035)
United States	7.8%

Country	CAGR (2025 to 2035)
United Kingdom	7.2%

Country	CAGR (2025 to 2035)
Germany	6.9%

Country	CAGR (2025 to 2035)
India	8.3%

Country	CAGR (2025 to 2035)
China	8.7%

Competition Outlook: Vegan Cosmetics Market

Company Name	Estimated Market Share (%), 2024
Lush	16-20%
Cover FX	10-14%
Pacifica	8-12%
E.L.F. Cosmetics	6-10%
Other Companies (combined)	45-55%

Global Cruelty Free Cosmetics Market is segmented by Application (Retail_Online Stores_Department Stores_Direct-to-Consumer_Specialty Beauty Stores), Type (Vegan Cosmetics_Animal Testing-Free Makeup_Cruelty-Free Skincare_Eco-Friendly Bath Products_Organic Fragrance), and Geography (North America_ LATAM_ West Europe_Central & Eastern Europe_ Northern Europe_ Southern Europe_ East Asia_ Southeast Asia_ South Asia_ Central Asia_ Oceania_ MEA)

Global Cruelty Free Cosmetics market size 2025 was XX Million. Cruelty Free Cosmetics Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.

Global Cruelty-Free Cosmetics Market valued at USD 15 Bn, driven by consumer awareness on animal welfare and ethical products, with strong growth in North America and Europe.

Cruelty-Free Makeup Market Outlook

According to our latest research, the Cruelty-Free Makeup market size was valued at $8.7 billion in 2024 and is projected to reach $19.6 billion by 2033, expanding at a robust CAGR of 9.2% during the forecast period of 2024–2033. The primary growth driver for the global cruelty-free makeup market is the rising consumer awareness regarding animal welfare and the increasing demand for ethically produced cosmetics. As consumers become more environmentally and socially conscious, their purchasing decisions are increasingly influenced by the ethical practices of beauty brands. This shift is further bolstered by widespread social media advocacy, influencer marketing, and the proliferation of certification bodies that validate cruelty-free claims, making cruelty-free makeup a mainstream preference among beauty enthusiasts worldwide.

Regional Outlook

North America currently holds the largest share of the global cruelty-free makeup market, accounting for approximately 36% of total revenue in 2024. This dominance is attributed to the region’s mature beauty industry, strong presence of key market players, and progressive regulatory frameworks that encourage cruelty-free practices. The United States, in particular, leads the charge with robust consumer advocacy, stringent animal testing bans, and a high penetration of certified cruelty-free brands. Additionally, the region benefits from a high level of disposable income and a sophisticated retail infrastructure, which supports broad product availability and rapid adoption of new cruelty-free makeup innovations. The market in North America is further strengthened by active collaboration between beauty brands and animal rights organizations, fostering a culture of transparency and ethical responsibility.

Asia Pacific is emerging as the fastest-growing region in the cruelty-free makeup market, projected to expand at a remarkable CAGR of 12.1% from 2024 to 2033. This rapid growth is driven by increasing urbanization, a burgeoning middle-class population, and rising consumer awareness about cruelty-free and vegan beauty alternatives. Countries such as China, Japan, South Korea, and India are witnessing a surge in demand for ethical beauty products, spurred by younger consumers who are highly influenced by global beauty trends and digital media. Furthermore, recent policy shifts in countries like China, which has eased mandatory animal testing requirements for imported cosmetics, have opened the market to international cruelty-free brands. Local brands are also innovating to meet the cruelty-free demand, contributing to a dynamic and competitive landscape.

In emerging economies across Latin America, the Middle East, and Africa, the adoption of cruelty-free makeup is gaining momentum, albeit at a slower pace compared to developed regions. Challenges such as limited consumer awareness, higher price sensitivity, and less stringent regulatory oversight have historically impeded market penetration. However, increasing exposure to global beauty standards, growing access to online retail platforms, and localized marketing campaigns are gradually driving acceptance. In particular, Brazil and South Africa stand out as key markets where government initiatives and advocacy by non-governmental organizations are beginning to influence both consumer behavior and industry practices, paving the way for future growth in these regions.

Report Scope

Attributes	Details
Report Title	Cruelty-Free Makeup Market Research Report 2033
By Product Type	Face Makeup, Eye Makeup, Lip Makeup, Nail Makeup, Others
By Formulation	Liquid, Powder, Cream, Others
By Distribution Channel	Online Stores, Supermarkets/Hypermarkets, Specialty Stores, Others
By End-User	Women, Men, Unisex
Regions

Global Cruelty-Free Cosmetics Market is segmented by Application (Makeup Products_ Skin Care_ Hair Care_ Fragrances_ Personal Care), Type (Vegan Products_ Natural Ingredients_ Eco-Friendly Packaging), and Geography (North America_ LATAM_ West Europe_Central & Eastern Europe_ Northern Europe_ Southern Europe_ East Asia_ Southeast Asia_ South Asia_ Central Asia_ Oceania_ MEA)

Snapshot img

Vegan Cosmetics Market Size 2024-2028

The vegan cosmetics market size is estimated to increase by USD 6.52 billion and grow at a CAGR of 6.78% between 2023 and 2028. The market is experiencing significant growth, driven by increasing consumer preference for cruelty-free and ethically produced beauty products. This trend is reflected in the strategic acquisitions and investments made by major players in the industry. However, the market also faces challenges, including the potential negative impact on humans and animals from the use of certain synthetic ingredients commonly found in vegan cosmetics. As consumers become more conscious of the ingredients in their beauty products, companies are under pressure to ensure transparency and haircare safety. Instead, they opt for plant-based alternatives such as organic oils and extracts, which offer benefits like vitamins, minerals, and antioxidants for healthier skin and body care. The market is expected to continue growing as more consumers make the switch to vegan cosmetics, driven by ethical and environmental concerns.

What will be the Size of the Market During the Forecast Period?

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Market Segmentation

By Distribution Channel

The vegan cosmetics market share growth by the offline segment will be significant during the forecast period. The offline distribution channel segment comprises speciality stores, hypermarkets, supermarkets, convenience stores, clubhouse stores, and others (department stores, salons and spas, and drugstores).

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The offline segment showed a gradual increase in the market share of USD 10.64 billion in 2018 and continued to grow until 2022. Offline shopping formats are highly capable of building trust in the consumers regarding the product by offering product demonstrations. A delay in receiving the shipment by a consumer is a major setback for online companies. For most fast-moving consumer goods (FMCG) and cosmetics, consumers prefer offline shopping formats. Major retailers are setting up new stores in the local and regional markets. Colors and aesthetics, being the major attributes of cosmetics, are difficult to demonstrate through online sales channels. Cosmetics companies prefer opening brand outlets in major urban areas and offering free samples to potential customers. Consumers tend to purchase new cosmetics at retail stores. Thereafter, if the products are found to be highly satisfactory, they are bought online to avail themselves of promotional discounts. These factors have led to the dominance of the offline sales channel segment in the global vegan cosmetics market. Hence, such factors are fuelling the growth of this segment during the forecast period.

Key Regions

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Europe is estimated to contribute 36% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The UK, Germany, France, and Russia are the leading cosmetics markets in Europe. The UK leads in terms of cruelty-free cosmetics sales in the European market. Cruelty-free cosmetics product launches have doubled in the past year, whereas the vegan population has increased by four times in the country over the last four years. Along with the preference for cruelty-free, significantly higher per capita expenditure on cosmetics (compared to the European average) has driven the demand for vegan cosmetics in the country.

One of the key requirements for obtaining vegan certification is that cosmetics should not be tested on animals. Europe bans the testing of cosmetics on animals. Thus, various cruelty-free cosmetics have been launched in the region. These cosmetics that comply with regulations and the presence of a large vegan population are likely to rapidly drive the regional cruelty-free cosmetics market during the forecast period. People for the Ethical Treatment of Animals (PETA) and the European Vegetarian Union (EVU) are two of the prominent organizations operating in Europe that award cruelty-free or vegan certificates to cosmetics and other consumer products. All these factors will drive the regional market during the forecast period.

Market Dynamics and Customer Landscape

The Market is experiencing rapid growth, driven by increasing consumer awareness and demand for cruelty-free products. As people become more conscious of animal welfare, they seek alternatives to traditional cosmetics containing animal-derived ingredients like milk, fat, and beeswax. Instead, they opt for plant-based alternatives such as organic oils and extracts, which offer benefits like vitamins, minerals, and antioxidants for healthier skin and body care. This shift is evident in the rise

Vegan Cosmetics Market size is estimated to be valued at USD 71.51 Bn in 2025 and is expected to expand at a CAGR of 6.3%, reaching USD 109.75 Bn by 2032.

Cruelty-Free Beauty Product Market Outlook

The global cruelty-free beauty product market size is poised to expand significantly, from approximately USD 8.3 billion in 2023 to an estimated USD 17.2 billion by 2032, reflecting a robust Compound Annual Growth Rate (CAGR) of 8.6%. This growth is primarily driven by increasing consumer awareness about ethical beauty choices and the rising demand for sustainability in personal care products.

The burgeoning demand for cruelty-free beauty products is largely fueled by increasing consumer awareness regarding animal welfare and environmental sustainability. As consumers become more educated about the ethical implications of their purchases, the preference for products that do not involve animal testing has escalated. This shift in consumer behavior is further supported by various advocacy groups and organizations promoting cruelty-free practices, thereby propelling market growth.

Another significant growth factor is the regulatory landscape favoring cruelty-free products. Governments and regulatory bodies in several countries are imposing stricter regulations against animal testing, encouraging companies to adopt alternative testing methods. The European Union, for instance, has banned the sale of cosmetics tested on animals, setting a precedent that other regions are beginning to follow. This regulatory push is crucial in fostering the expansion of the cruelty-free beauty market.

The influence of social media and celebrity endorsements cannot be underestimated in this market. Influencers and celebrities advocating for cruelty-free beauty products have a substantial impact on consumer choices. Social media platforms provide a powerful channel for spreading awareness and educating consumers about the benefits and ethical considerations of cruelty-free products. This trend is particularly prominent among younger demographics, who are more likely to align their purchasing decisions with their values.

Vegan Makeup is becoming an integral part of the cruelty-free beauty movement, offering products that are not only free from animal testing but also devoid of any animal-derived ingredients. This aligns with the growing consumer demand for ethical and sustainable beauty options. Vegan makeup brands are innovating with plant-based ingredients to create high-performance products that cater to a diverse range of skin tones and types. The increasing availability of vegan makeup options in the market is empowering consumers to make conscious choices that reflect their values. As awareness of the environmental and ethical implications of traditional makeup products grows, the shift towards vegan alternatives is expected to gain further momentum. This trend is supported by the rise of social media platforms where influencers and beauty enthusiasts share their experiences and advocate for vegan and cruelty-free beauty, further driving consumer interest and market growth.

The regional outlook reveals that North America and Europe are currently leading the market due to stringent regulations and a high level of consumer awareness. However, the Asia Pacific region is expected to witness the fastest growth rate during the forecast period. The increasing disposable income, rising urbanization, and growing awareness about cruelty-free practices in countries like China and India are key drivers in this region. Latin America and the Middle East & Africa, while smaller in market size, are also showing promising growth potential due to increasing awareness and changing consumer preferences.

Product Type Analysis

Skincare products constitute one of the most significant segments within the cruelty-free beauty product market. This segment includes a variety of products such as moisturizers, cleansers, serums, and sunscreens that are formulated without animal testing. The growing awareness about the harmful effects of synthetic chemicals and the benefits of natural and organic ingredients is driving the demand for cruelty-free skincare products. Additionally, the rise of dermatologically tested and hypoallergenic products is attracting consumers with sensitive skin, further propelling the segment's growth.

Haircare products, including shampoos, conditioners, hair oils, and styling products, form another crucial segment of the cruelty-free beauty product market. The increasing trend of using vegan and natural ingredients in haircare formulations is gaining traction among consumers who are cons