As of December 2022, X/Twitter's audience accounted for over *** million monthly active users worldwide. This figure was projected to ******** to approximately *** million by 2024, a ******* of around **** percent compared to 2022.

Social network X/Twitter is particularly popular in the United States, and as of February 2025, the microblogging service had an audience reach of 103.9 million users in the country. Japan and the India were ranked second and third with more than 70 million and 25 million users respectively. Global Twitter usage As of the second quarter of 2021, X/Twitter had 206 million monetizable daily active users worldwide. The most-followed Twitter accounts include figures such as Elon Musk, Justin Bieber and former U.S. president Barack Obama. X/Twitter and politics X/Twitter has become an increasingly relevant tool in domestic and international politics. The platform has become a way to promote policies and interact with citizens and other officials, and most world leaders and foreign ministries have an official Twitter account. Former U.S. president Donald Trump used to be a prolific Twitter user before the platform permanently suspended his account in January 2021. During an August 2018 survey, 61 percent of respondents stated that Trump's use of Twitter as President of the United States was inappropriate.

Twitter is ranked as the 12h most popular social media site in the world. The platform currently has 611 million active monthly users.

The US has historically been the target country for Twitter since its launch in 2006. This is the full breakdown of Twitter users by country.

This is the breakdown of Twitter users by age group.

X/Twitter has experienced a turbulent year since Elon Musk came close to purchasing the company, which has in turn raised concerns about the number of bots on the platform. Nevertheless, user numbers have continued to rise. In the last reported quarter, the number of global monetizable daily active users (mDAU) on X/Twitter amounted to 237.8 million users, up from 229 million mDAU in the previous quarter.

Overall, this is an increase in mDAU of over 15 percent when compared to the same quarter of the previous year. In addition, monetizable daily active users in the United States also increased, and throughout June and July 2022, X Premium rolled out an increase in the cost of its membership for new subscribers.

Who is using X/Twitter?

As of the beginning of 2022, men made up 56.4 percent of all X/Twitter users worldwide. Users between the ages of 25 and 34, who accounted for 38.5 percent of X/Twitter's global audience, made up the largest audience share. Moreover, one-fifth of users worldwide were between the ages of 35 and 49, indicating that the platform is not so popular amonst younger audiences. In 2021, Generation Z X/Twitter users in the United States spent more time on other major social networks, such as TikTok, YouTube, and Instagram than they did on Twitter.

X/Twitter and advertising

In 2021, X/Twitter’s annual revenue increased steeply, generating more than five billion U.S. dollars in total, with the vast majority of revenue coming from advertising. Overall, almost a quarter of global marketers said they planned to increase their spending on X/Twitter in 2022, whilst the majority said they did not plan to change their expenditure on the platform. In recent years, X/Twitter almost tripled its advertising expenditure, boosting ad spending from 56 million U.S. dollars in 2020 to over 167 million U.S. dollars in 2021.

The platform is male-dominated with 68.1% of all Twitter users being male. Just 31.9% of Twitter users are female.

How many people use X/Twitter?

As of the first quarter of 2019, X/Twitter averaged 330 million monthly active users, a decline from its all-time high of 336 MAU in the first quarter of 2018. As of the first quarter of 2019, the company switched its user reporting metric to monetizable daily active users (mDAU).

X/Twitter

X/Twitter is a social networking and microblogging service, enabling registered users to read and post short messages called tweets. X/Twitter messages are limited to 280 characters and users are also able to upload photos or short videos. Tweets are posted to a publicly available profile or can be sent as direct messages to other users.

Part of the social platform’s appeal is the ability of users to follow any other user with a public profile, enabling users to interact with celebrities who regularly post on the social media site. Currently, the most-followed person on Twitter is singer Katy Perry with more than 107 million followers. Twitter has also become an important communications channel for governments and heads of state – U.S. President Donald Trump was the most-followed world leader on Twitter, followed by Pope Francis and Indian Prime Minister Narendra Modi.

Despite the widespread usage among the rich and famous, the decline in active users has not been impressing investors as the platform is largely reliant on delivering advertising to users in order to generate revenues. Twitter’s company revenue in 2018 amounted to three billion U.S. dollars, up from 2.44 billion in the preceding fiscal year. Twitter was only recently able to report a positive annual result for the first time, when the company generated 1.2 billion U.S. dollars in net income in 2018.

As of February 2025, 37.5 percent of X’s (formerly Twitter) global audience was aged between 25 and 34 years. The second-largest age group demographic on the platform was represented by users aged between 18 and 24 years, with a share of 32.1 percent. Users aged less than 18 years accounted for two percent of users, while those aged 50 or older accounted for roughly 7.3 percent. X is a male-dominated platform As of January 2024, more than 60 percent of X users were male. Although all mainstream social media platforms tend to have a slightly more male-skewing audience, X stands out above Instagram, Snapchat, TikTok, and Facebook when it comes to user gender demographics. Overall, Pinterest is the only mainstream platform to have a higher share of female users. X Blue for you It is not uncommon for social media users to now have the chance to become subscribers of their chosen online networks for a monthly fee. X Blue is a subscription service from X that gives users special benefits and features. A blue verification mark, edit post functionality, fewer ads, priority ranking in chats, and longer video upload times are some of the perks offered.

The US has the largest number of Twitter users with over a 100 million users. They account for about 16.7% of all Twitter users worldwide.

These Twitter user statistics will give you the complete story of where Twitter is at today and what the future looks like for the social media company.

This statistic shows a timeline with the amount of monthly active international Twitter users as of the first quarter of 2019. Excluding the United States, the number of monthly active international Twitter users amounted to 262 million as of the most recent quarter. In total, Twitter had 330 million global monthly active users.

These are the key Twitter user statistics that you need to know.

Introduction

X User Statistics: Commonly referred to as Twitter, it ranks among the largest social media platforms globally. With more than 619 million active users each month across the globe, it is unsurprising that it has considerable influence. In 2023, Elon Musk acquired Twitter and subsequently rebranded it as X.

Following this transition from Twitter to X, the platform has experienced a steady increase in its global user base, even in the face of market difficulties. In 2025, the number of X users worldwide is expected to reach 440.2 million, indicating a 2.6% annual growth from 2024.

Although this growth is slower than in previous years, it signifies a consistent upward trend. The platform achieved a notable milestone in 2023, exceeding 400 million users for the first time, with a recorded total of 415.3 million users, a 4.5% rise from the year before. While the acquisition of Twitter was regarded as an argumentative decision at the time, X continues to show growth and developing patterns within its user demographic.

Market leader Facebook was the first social network to surpass one billion registered accounts and currently sits at more than three billion monthly active users. Meta Platforms owns four of the biggest social media platforms, all with more than one billion monthly active users each: Facebook (core platform), WhatsApp, Facebook Messenger, and Instagram. In the third quarter of 2023, Facebook reported around four billion monthly core Family product users. The United States and China account for the most high-profile social platforms Most top ranked social networks with more than 100 million users originated in the United States, but services like Chinese social networks WeChat, QQ or video sharing app Douyin have also garnered mainstream appeal in their respective regions due to local context and content. Douyin’s popularity has led to the platform releasing an international version of its network: a little app called TikTok. How many people use social media? The leading social networks are usually available in multiple languages and enable users to connect with friends or people across geographical, political, or economic borders. In 2025, social networking sites are estimated to reach 5.42 billion users and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain traction in previously underserved markets.

Advertising makes up 89% of its total revenue and data licensing makes up about 11%.

The global number of Twitter users in was forecast to continuously increase between 2024 and 2028 by in total 74.3 million users (+17.32 percent). After the ninth consecutive increasing year, the Twitter user base is estimated to reach 503.42 million users and therefore a new peak in 2028. Notably, the number of Twitter users of was continuously increasing over the past years.User figures, shown here regarding the platform twitter, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Twitter users in countries like South America and the Americas.

How many people use social media? Social media usage is one of the most popular online activities. In 2024, over **** ******* people were using social media worldwide, a number projected to increase to over *** billion in 2029. Who uses social media? Social networking is one of the most popular digital activities worldwide and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2023, the global social media usage rate stood at ** percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe. How much time do people spend on social media? Social media is an integral part of daily internet usage. On average, internet users spend *** minutes per day on social media and messaging apps, an increase of ** minutes since 2015. On average, internet users in Latin America had the highest average time spent per day on social media. What are the most popular social media platforms? Market leader Facebook was the first social network to surpass *** billion registered accounts and currently boasts approximately *** billion monthly active users, making it the most popular social network worldwide. In June 2023, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.

With over 611 million monthly active users, building a huge Twitter following is not an easy task. These are the top 25 accounts with the most followers on Twitter right now.

One of the biggest advantages of Twitter is the speed at which information can be passed around. People use Twitter primarily to get news and for entertainment. This is the breakdown of why people use Twitter today.