The Philippines Foodservice Market is segmented by Foodservice Type (Cafes & Bars, Cloud Kitchen, Full Service Restaurants, Quick Service Restaurants), by Outlet (Chained Outlets, Independent Outlets) and by Location (Leisure, Lodging, Retail, Standalone, Travel). Market Value in USD is presented. Key data points observed include the number of outlets for each foodservice channel; and, average order value in USD by foodservice channel.

The Philippines has a vibrant food service sector, with establishments ranging from street stalls and small roadside eateries or carinderia to fine dining restaurants. In 2023, the country’s food service industry generated revenues amounting to 12.47 billion U.S. dollars and was projected to increase by 36 percent to 17 billion U.S. dollars in 2027. Jollibee leads the food service sector Jollibee Foods Corporation (JFC) dominated the food service industry market, holding a share of nearly 30 percent. This translated to total sales amounting to approximately 2.53 billion U.S. dollars in 2021. JFC is a multinational company owning and franchising several fast-food restaurants such as Jollibee, Chowking, Greenwich, Red Ribbon, and Burger King, among others. Jollibee has been focusing on its international expansion since the easing of COVID-19 restrictions globally. The restaurant brand now has over 270 international branches in the United States, Canada, the Middle East, and Asia and has gradually expanded to cater to customers in Europe. Changing Filipino dining habits In-person dining habits were challenged in 2020 when the COVID-19 pandemic hit. Instead of dining in, most Filipinos turned to food delivery apps to satisfy their food cravings. Even after restrictions eased, a recent survey revealed that Filipinos planned to continue ordering food from these apps due to their convenience and to limit social contact. Between 2020 and 2021, the share of online food service orders grew rapidly, although it remains fewer than offline orders.

The Southeast Asia Foodservice Market is segmented by Foodservice Type (Cafes & Bars, Cloud Kitchen, Full Service Restaurants, Quick Service Restaurants), by Outlet (Chained Outlets, Independent Outlets), by Location (Leisure, Lodging, Retail, Standalone, Travel) and by Country (Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam). Market Value in USD is presented. Key data points observed include the number of outlets for each foodservice channel; and, average order value in USD by foodservice channel.

The gross value added generated from the food and beverage service activities' industry in the Philippines amounted to around 309 billion Philippine pesos in 2024. The GVA of this industry was lowest in 2020 at the onset of the COVID-19 pandemic.

The food delivery industry in the Philippines has been dominated by two companies — Grab and Food Panda. In 2024, these companies held 61 percent and 39 percent market share, respectively. Food delivery is a growing industry across the globe, especially since the coronavirus (COVID-19) pandemic.

In 2023, the combined sales of quick-service restaurants (QSR) or limited-service restaurants (LSR) in the Philippines reached 7.06 billion U.S. dollars, reflecting an increase from the previous year. Fast food restaurant sales in the Philippines dropped in 2020 during the COVID-19 pandemic but has since reflected growth in the following years.

In 2019, street stalls and kiosks accounted for 43 percent of the total food service establishments in the Philippines, or equivalent to over 41.2 thousand units. On the other hand, full-service and limited-service restaurants equally held 20 percent of the total market share.

In 2023, the combined sales of cafés and bars in the Philippines reached 1.59 billion U.S. dollars, reflecting an increase from the previous year. Sales in this type of food service outlet were forecast to continue increasing in the next two years, also it will remain lower than the pre-pandemic values.

Cost of food in Philippines increased 2.60 percent in February of 2025 over the same month in the previous year. This dataset provides the latest reported value for - Philippines Food Inflation - plus previous releases, historical high and low, short-term forecast and long-term prediction, economic calendar, survey consensus and news.

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Packaged Tamales Market Size 2025-2029

The packaged tamales market size is forecast to increase by USD 203.8 million at a CAGR of 5.9% between 2024 and 2029.

The market is experiencing significant growth due to several key trends. The increasing popularity of Latin American cuisines in the US and Canada is driving demand for traditional dishes like tamales. 
Moreover, the convenience of ordering food online through portals, smartphones and mobile apps has led to an increase in the sales of packaged tamales. Additionally, the trend of preparing meals at home has gained momentum, particularly during the COVID-19 pandemic, resulting in higher demand for convenient and ready-to-eat options like packaged tamales. These factors are expected to fuel market growth in the coming years.

What will be the Size of the Packaged Tamales Market During the Forecast Period?

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The packaged tamale market presents a vibrant and dynamic sector in the global food industry. This market caters to consumers seeking convenient, authentic Mexican dishes for various occasions, including food at home, catering events, and online on-demand food delivery services. Tamales, a traditional savory dish wrapped in corn husks, offer a rich culinary experience with their flavorful filling and unique cornmeal dough. Tamales come in various meat-based and vegetarian options, reflecting the diversity of Mexican food culture. The market's growth is driven by the increasing popularity of quick meal options and the desire for healthy Mexican food. Homemade tamales, with their artisanal appeal, continue to be a favorite, while industrial production ensures consistent availability.
Moreover, tamale ingredients, including corn husks, cornmeal, and seasonings, are essential to maintaining authenticity. Innovations in tortilla making machines and tamale production techniques have led to new variations, such as spicy tamales and those wrapped in banana leaves. The market's growth is further fueled by the cultural significance of tamales during festivals, parties, and holidays. Despite the convenience of packaged tamales, homemade versions remain a cherished part of Mexican food culture. Nutrition related to tortilla continues to be of interest to consumers, with many seeking easy and authentic methods for making tamales at home. The market's future looks bright, with opportunities for innovation, cultural preservation, and growth in the food industry.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Meat and seafood-based packaged tamales
  Vegetable and other ingredients-based packaged tamales


Distribution Channel

  Offline
  Online


Geography

  North America

    Mexico
    US


  Europe

    UK
    France
    Spain


  APAC

    China
    Japan


  South America

    Brazil


  Middle East and Africa

By Product Insights

The meat and seafood-based packaged tamales segment is estimated to witness significant growth during the forecast period. The market encompasses meat and seafood-based options, which is a growing segment due to the increasing number of new companies and innovative flavors. Factors driving market growth include the rising demand for seafood-based products in the US, Mexico, the Philippines, and Spain, as well as the expanding presence of organized retailing outlets. Packaging materials, such as natural and advanced options, ensure product preservation and food safety. Gourmet and ready-to-eat tamales offer convenience and ease for consumers. Vegetables are also gaining popularity in the market, providing a healthier alternative. The market is poised for continued growth due to these trends and the increasing popularity of international cuisine.

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The meat and seafood-based packaged tamales segment was valued at USD 349.90 million in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 60% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The North American market is experiencing consistent growth due to the increasing number of middle-class families and their desire for convenient meal solutions. With hectic lifestyles, consumers are turning to foodservice outlets, including packaged tamale shops, for ease in meal preparation. In the US, a significant portion of the population prefers tamales,

Jollibee emerged as the leading food brand in the Philippines in 2024, with the best brand score of 72.25 out of 100. This was followed by McDonald's and Mang Inasal.

As of January 2024, the prices of essential goods in the Philippines increased compared to the same month in the previous year. With the exception of rice, most basic goods noted a significant increase in prices. For instance, the price of six kilograms of meat rose from nearly 1,600 Philippine pesos in 2022 to 1,843 Philippine pesos in 2024. In addition, the cost of eight kilograms of vegetables increased from 698 to 857 Philippine pesos.

In 2023, the combined sales of street stalls or kiosks in the Philippines reached approximately 1.77 billion U.S. dollars, reflecting an increase from the previous year. Despite the increase, the sales value of this type of food service outlet remains lower than the pre-pandemic years. The sales value of street stalls or kiosks was forecast to reach almost 2 billion USD in 2025.

Concerning the two selected segments, the segment Meal Delivery has the largest number of users with 19.06 million users. Contrastingly, Grocery Delivery is ranked last, with 17.29 million users. Their difference, compared to Meal Delivery, lies at 1.77 million users. Find other insights concerning similar markets and segments, such as a ranking of subsegments in Thailand regarding user penetration in the Online Food Delivery market as a whole and a ranking of subsegments in the Philippines regarding user penetration in the Online Food Delivery market as a whole. The Statista Market Insights cover a broad range of additional markets.

According to a 2024 survey conducted by Rakuten Insight, 69 percent of respondents in the Philippines stated that they have consumed plant-based food alternatives. The same survey revealed that the main reason for consuming such food products was due to its health benefits.

According to Cognitive Market Research, the global Crepe Makers market size will be USD XX million in 2024. It will expand at a compound annual growth rate (CAGR) of 8.50% from 2024 to 2031.

North America held the major market share, more than 40% of the global revenue, with a market size of USD XX million in 2024. It will grow at a compound annual growth rate (CAGR) of 6.7% from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD XX million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.5% from 2024 to 2031.
Latin America's market will have more than 5% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.9% from 2024 to 2031.
The Middle East and Africa held the major market share, around 2% of the global revenue, with a market size of USD XX million in 2024. The market will grow at a compound annual growth rate (CAGR) of 8.2% from 2024 to 2031.
The restaurants held the highest Crepe Makers market revenue share in 2024.

Market Dynamics of Crepe Maker Market

Key Drivers of Crepe Maker Market

Rise in Trend of Home Cooking to Provide Viable Market Output

The Crepe Makers market is experiencing major growth due to the rise in the trend of home cooking. With more people opting to prepare meals at home, there's a growing demand for kitchen appliances that facilitate diverse cooking experiences. Crepe makers offer convenience and versatility, allowing individuals to create delicious crepes in their kitchens easily. Furthermore, the satisfaction derived from crafting homemade meals aligns with the desire for healthier and more customizable dining options. As consumers seek to recreate restaurant-quality dishes in their homes, crepe makers serve as an essential tool for experimenting with various recipes, flavors, and presentations, thus driving the popularity of these appliances in the market.

Increasing Consumer Preference for Convenience to Propel Market Growth

The Crepe Makers market is experiencing growth due to the increasing consumer preference for convenience. As contemporary lifestyles become increasingly fast-paced, consumers seek quick and effortless meal solutions. Crepe makers offer an ideal solution by enabling hassle-free preparation of delicious crepes at home, catering to the demand for convenient yet gourmet culinary experiences. Their user-friendly design and versatility appeal to busy individuals who desire homemade, restaurant-quality crepes without the time-consuming preparation. This trend towards convenience aligns with changing consumer habits, thereby fostering a surge in the adoption of crepe makers and driving market expansion.

Restraint Factors Of Crepe Maker Market

High Initial Cost Restricts the Market Growth

The Crepe Makers market faces a challenge due to the high initial cost. Crepe makers, particularly commercial-grade ones used in restaurants or food businesses, often require a substantial investment upfront. This cost encompasses not only the purchase of the machine itself but also additional expenses such as installation and possibly training for staff. For small businesses with limited capital, this initial expenditure can be prohibitive and may deter them from getting into the market or expanding their operations. Additionally, the perceived risk of such a significant financial commitment could encourage potential buyers to invest in crepe makers, thereby impacting market growth.

Impact of COVID-19 on the Crepe Makers Market

The Crepe Makers market faced challenges due to the COVID-19 pandemic. Lockdown measures and restrictions on gatherings led to a decrease in foot traffic for crepe vendors, particularly those reliant on events and festivals for sales. Many crepe makers shifted towards online delivery and takeout options to adapt to changing consumer behaviors and safety concerns. However, supply chain disruptions and fluctuating ingredient costs posed challenges for businesses. Additionally, heightened sanitation protocols and social distancing measures further impacted operational efficiency. Despite these challenges, some crepe makers innovated by introducing new flavors, packaging, and marketing strategies to stay resilient in the face of the pan...

The revenue in the 'Fish & Seafood' segment of the food market in the Philippines was forecast to continuously increase between 2024 and 2029 by in total 7.8 billion U.S. dollars (+36.93 percent). After the tenth consecutive increasing year, the revenue is estimated to reach 28.88 billion U.S. dollars and therefore a new peak in 2029. Notably, the revenue of the 'Fish & Seafood' segment of the food market was continuously increasing over the past years.Find further information concerning the volume in the 'Meat' segment of the food market in Nigeria and the average volume per capita in the 'Pasta' segment of the food market in the Seychelles. The Statista Market Insights cover a broad range of additional markets.

The love of meat products by local consumers in the Philippines saw a rise in meat consumption, most specifically for pork meat. By 2023, it was forecasted that pork would be the most consumed type of meat in the Philippines at approximately 15 kilograms per person.

Understanding the meat industry

The leading meat products consumed in the country are chicken and pork based. In 2022, the pork consumption per capita in the Philippines was about 1.53 million tons per person, while 1.74 million tons of poultry meat per capita were consumed per person.

Despite the growing market for the meat industry, a critical virus strain outbreak should be considered by businesses venturing into the meat industry. For hog raisers, swine flu can be a threat to pork production, and salmonella bacteria for chicken meat producers. Compliance with the provisions on food safety is vital. As such, those in the meat shop business must stick to the regulations of the meat inspection code of the Philippines.

Pricing

In situations where animal feeds are in a shortage due to adverse weather conditions, or rising fuel prices halt the deliveries of meat, ripple effects are manifested mainly in pricing. This has been reflected in the gradual increase in the domestic retail price of lean pork meat from hog livestock, which amounted to approximately 312 Philippine pesos per kilogram in 2022.

The global Fish Balls market was valued at USD 487.60 Million in 2022 and is projected to reach USD 734.25 Million by 2030, registering a CAGR of 5.25% for the forecast period 2024 to 2031. Factors Affecting Fish Balls Market Growth

Increasing Demand for Convenient and Ready-to-Eat Foods

The substantial rise in demand for quick-to-eat foods on a global scale, which reflects the rapid pace of modern lifestyles, claims volumes about the transformation in consumer preferences and habits. The propensity for food solutions that effortlessly combine nutritional effectiveness and culinary satisfaction has grown into a defining characteristic of recent times because of this constantly changing environment. For instance, in 2020, around 30%-35% of Americans consumed ready to eat food. These quick and easy fish balls are designed to meet the changing nutritional needs and eating patterns of customers seeking handy meal options. Fish balls are adaptable and simple to incorporate into a variety of cuisines, whether as a quick snack, a dinner. They are the perfect option for people with little cooking knowledge or for those looking for alternatives that cook quickly because of their pre-cooked nature, which negates the need for specialized culinary abilities or prolonged cooking times. Additionally, there are groups of people that are interested in ready-to-eat foods. There is a greater reliance on packaged foods across a variety of foodservice places, including cafes, restaurants, and street food vendors, as a result of the rise of busy work schedules and on-the-go lifestyles. With their convenience, fish balls have also established a niche in these environments, aiding in the expansion of the worldwide fish ball market. In conclusion, a major factor propelling the growth of the global fish ball market is the rise in demand for quick, ready-to-eat foods. Fish balls have become a popular option as customers value convenience of preparation and consumption without sacrificing taste or quality. By fulfilling these requirements and taking advantage of changing dietary tastes in a fast-paced environment, fish balls have become more popular.

Competition from Alternative Protein Sources

A significant restraint to the conventional fish ball industry is the rise and popularity of alternative protein sources, which have the potential to alter consumer dietary choices and purchasing patterns. A rising number of customers are choosing plant-based, lab-grown, or other non-traditional protein choices as social concerns about sustainability, environmental impact, and health gain traction. Concerns about animal welfare, the need to cut greenhouse gas emissions, and a desire for foods that are healthier and more ethically sourced are some of the factors that are causing this change. Alternative protein products have made tremendous progress in replicating the flavor, texture, and nutritional value of conventional animal-based goods. These products range from plant-based meat alternatives to cultured proteins manufactured from cells. With the familiarity of traditional protein sources while addressing some of the disadvantages, such as environmental impact and potential health risks, these technologies give customers a compelling value proposition. Alternative proteins are appealing because they have a lower impact on the environment. These alternatives, which provide consumers a workable and appealing replacement for fish balls, are posing a serious threat to the market for traditional fish balls as they become more widely available and advanced.

The COVID-19 Impact on Global Fish Balls Market

The COVID-19 pandemic had a substantial impact on the global fish ball market, with multiple effects on supply chains, consumer behavior, and market dynamics. Observable changes in consumer behavior also occurred. People reviewed their dietary choices as a result of increased health and safety concerns, placing a greater emphasis on hygienic practices, nutritional value, and immunity-boosting qualities. This change resulted in increased awareness of manufactured foods, especially fish balls, and a preference for items that were fresher and more locally sourced. Fish ball consumption decreased as a result of the assumption that frozen or packaged fish balls were less safe. The economic uncertainty brought on by the pandemic affected disposable incomes as well, changing consumer buying habits and leading some buyers to ch...

According to a survey carried out in 2018, Mexican cuisine registered high levels of popularity among U.S. residents. Around 86 percent of respondents in the United States reported liking the typical food from that Latin American country. Mexican cuisine also ranked high in the Philippines, Norway, and Finland, with the preference of at least eight every ten survey respondents. Out of the 23 listed countries, only three had a share of respondents who liked Mexican food lower than 50 percent.