In 2024, the brand value of Facebook amounted to 75.7 billion U.S. dollars. A year earlier, the value stood at 59 billion dollars, which marked an annual increase of over 28 percent.
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In the fourth quarter of 2024, Meta's net income amounted to 20.8 billion U.S. dollars, up from 15.7 billion when compared to the previous quarter.Facebook company informationFacebook is the biggest social network worldwide. The platform generates the vast majority of its revenues through advertising – as of March 2020, 98 percent of Facebook’s revenues were derived from ad sales, making the company highly dependent on market regulations regarding digital ad sales. In 2019, Facebook was second only to Google in terms of digital advertising revenues. The company’s ad revenue during this period amounted to 69.7 billion U.S. dollars. Facebook is still among the fastest-growing tech companies in the world. In 2020, the company increased its revenue by 21.6 percent compared to the previous year. Facebook founder Mark Zuckerberg also ranks among the richest internet billionaires with a personal net worth of roughly 97 billion U.S. dollars.
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Meta reported $62.36B in Net Income for its fiscal quarter ending in December of 2024. Data for Meta | FB - Net Income including historical, tables and charts were last updated by Trading Economics this last March in 2025.
Meta Platforms, formerly known as Facebook Inc., continues to dominate the digital landscape with impressive financial growth. In 2024, the company's annual revenue reached a staggering 164.5 billion U.S. dollars, marking a significant increase from 134.9 billion U.S. dollars in the previous year. This upward trajectory reflects Meta's ability to monetize its vast user base across multiple platforms, solidifying its position as a tech giant. Advertising remains the primary revenue driver The bulk of Meta's revenue stems from its advertising operations, particularly within its Family of Apps segment. In 2024, this segment, which includes Facebook, Instagram, Messenger, and WhatsApp, generated 162 billion U.S. dollars. Despite a slight dip in 2022, Meta's advertising revenue has shown remarkable resilience and growth potential. User engagement and global reach The company's global influence is further illustrated by the fact that every minute, 138.9 million Reels are played on Facebook and Instagram, showcasing the ongoing evolution of user engagement within the Meta ecosystem.
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United States FB: saar: Current Account (CA): Gross Value Added data was reported at 1,604.730 USD bn in Mar 2018. This records an increase from the previous number of 1,554.764 USD bn for Dec 2017. United States FB: saar: Current Account (CA): Gross Value Added data is updated quarterly, averaging 317.895 USD bn from Mar 1959 (Median) to Mar 2018, with 237 observations. The data reached an all-time high of 1,604.730 USD bn in Mar 2018 and a record low of 17.186 USD bn in Mar 1959. United States FB: saar: Current Account (CA): Gross Value Added data remains active status in CEIC and is reported by Federal Reserve Board. The data is categorized under Global Database’s USA – Table US.AB078: Integrated Macroeconomic Accounts: Financial Business.
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United States Construction VIP: Private: Commercial: FB: Dining/Drinking data was reported at 0.267 USD bn in May 2018. This records a decrease from the previous number of 0.321 USD bn for Apr 2018. United States Construction VIP: Private: Commercial: FB: Dining/Drinking data is updated monthly, averaging 0.243 USD bn from Jan 1993 (Median) to May 2018, with 305 observations. The data reached an all-time high of 0.440 USD bn in Oct 2007 and a record low of 0.107 USD bn in Dec 2011. United States Construction VIP: Private: Commercial: FB: Dining/Drinking data remains active status in CEIC and is reported by US Census Bureau. The data is categorized under Global Database’s USA – Table US.EA001: Value of Construction Put in Place (VIP): Current Price.
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United States Construction VIP: Private: Commercial: Food/Beverage (FB) data was reported at 0.620 USD bn in May 2018. This records a decrease from the previous number of 0.653 USD bn for Apr 2018. United States Construction VIP: Private: Commercial: Food/Beverage (FB) data is updated monthly, averaging 0.623 USD bn from Jan 1993 (Median) to May 2018, with 305 observations. The data reached an all-time high of 0.889 USD bn in Oct 2001 and a record low of 0.311 USD bn in Jan 2011. United States Construction VIP: Private: Commercial: Food/Beverage (FB) data remains active status in CEIC and is reported by US Census Bureau. The data is categorized under Global Database’s USA – Table US.EA001: Value of Construction Put in Place (VIP): Current Price.
The largest social media IPO seen in the last 15 years was Facebook, which went public in May 2012 with a valuation of 104 billion U.S. dollars. Snapchat ranked second, with a valuation of 24 billion U.S. dollars in March 2017. Twitter – later known as X after its 2023 acquisition and subsequent delisting – went public in with a valuation of 18 billion U.S. dollars. Former U.S president Trump's social media app Truth Social went public on March 26, 2024, after merging with Digital World Acquisition Corp.
Digital IPOs in the U.S. The year 2021 was characterized by the highest number of IPOs recorded in the U.S. since 2000, with over a thousand companies entering the public market. During the first years of the COVD-19 pandemic, the digital and tech sectors enjoyed stellar development thanks to the increase in usage and inflated adoption trends of digital solutions among global users. In comparison, 2022 was characterized by an unusually quiet public market. Snap Inc and Meta, as well as other social media platforms, reported a loss in expected revenue driven by a slowing advertising spending trend.
While social video and streaming platform Rumble filed to go public via SPAC merger in September 2022, market volatility dragged IPO plans for others. At the end of 2023, the market appeared to be in recovery for digital companies. Fast-fashion brand Shein entered the U.S. public market in September, followed by Instacart in November.
Reddit’s IPO Reddit's entrance into the public market is expected to be the largest social media IPO since 2019, when Pinterest became a public company with a valuation of 10 billion U.S. dollars. Reddit, which is expected to go public in March 2024, is reportedly seeking a valuation of 6.5 million U.S. dollars. The company had previously reached a valuation of 10 billion U.S. dollars, after securing 410 million U.S. dollars in its Series F funding in August 2021. In February 2024, Reddit gave potential investors a peek into its financials, by releasing the company’s S1 registration statement: the company was not yet profitable in 2023, with a negative EBITDA of 70 billion U.S. dollars. Despite not having released a planned price for its stocks, Reddit invited some of its users to pre-register and grab the possibility of buying into Reddit.
In 2024, Google ranked as the most valuable media and entertainment brand worldwide, with a brand value of 683 billion U.S. dollars. Facebook ranked second, valued at around 167 billion dollars. Part of the Tencent Group, WeChat and v.qq.com (Tencent Video) had a brand value of 56 billion and 17.5 billion dollars, respectively.
Beer brand Estrella Damm was the food and beverage brand with the highest consumer valuation among Facebook users in Spain between April 2022 and March 2023, with a positive feeling share of 59.47 percent. Cheese brand Babybel followed, with a positive feeling share of 50.63 percent.
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You might be surprised how much Truth Social is worth based on its small number of users.
Adyen’s net revenue kept increasing in H2 2023, growing by roughly 150 million euros when compared to the same period one year before. In the second half of 2023, the Amsterdam payment technology company continued its growth, as net revenue increased with around 25 percent when compared to the previous year. That same year, Adyen processed hundreds of billions in payment transactions worldwide. Adyen is one of Europe’s biggest unicorns (companies valued over one billion U.S. dollars) As of March 2018, only Spotify achieved more venture capital backing than Adyen. The payment platform was worth five billion U.S. dollars at that time, which was achieved in eight years after its founding. The company aims itself at global merchants as well as domestic, mid-market companies, and tries to connect merchants to multiple payment methods and currencies. Its portfolio includes companies such as booking.com, Vodafone, Etsy, Netflix, Facebook, Sephora and Uber, leading to an IPO valuation of 7.1 billion euros (8.3 billion U.S. dollars) in June 2018. High activity in Fintech investments in Europe Adyen got a banking license in Europe, which makes it a Fintech: a company that deals in financial technology. In 2018, investments into Fintech in Europe increased significantly. Part of this interest comes from PSD2, the European regulation which opens up banking to third-party providers. Fintech were deemed to have the technological know-how to facilitate for these rules.
In 2024, Meta (formerly Facebook Inc) generated over 160 billion U.S. dollars in ad revenues. Advertising accounts for the vast majority of the social network's revenue. Facebook advertising revenue – additional information Facebook’s business model heavily relies on ads, as the majority of social network’s revenue comes from advertising. In 2020, about 97.9 percent of Facebook's global revenue was generated from advertising, whereas only around two percent was generated by payments and other fees revenue. Facebook ad revenue stood at close to 86 billion U.S. dollars in 2020, a new record for the company and a significant increase in comparison to the previous years. For instance, the social network generated almost seven billion U.S. dollars in ad revenue in 2013, about 10 billion less than the 2015 figure. Facebook's average revenue per user also significantly increased in the same time span, going from 6.81 U.S. dollars in 2013 to 32.03 U.S. dollars in 2020. The U.S. and Canada are important markets for Facebook, considering the average revenue per user (ARPU) in these two countries is far above the global average. Facebook’s ARPU in the U.S. and Canada was 41.41 U.S. dollars in the last quarter of 2019, while the global average was 8.52 U.S. dollars. In Europe, Facebook’s average revenue per user was 13.21 U.S. dollars during the same time period. In terms of segments, mobile is the most promising advertising form for the company. In 2018, Facebook’s mobile advertising revenue already accounted for 92 percent of the social network’s total advertising revenue. Facebook’s mobile advertising revenue grew from an estimate of 13 billion U.S. dollars in 2015 to 50.6 billion U.S. dollars in 2018.
In 2024, Meta Platforms generated a revenue of over 164 billion U.S. dollars, up from 134 billion USD in 2023. The majority of Meta’s profits come from its advertising revenue.Meta’s total Family of Apps revenue for 2022 amounted to 114 billion U.S. dollars. Additionally, Meta’s Reality Labs, the company’s VR division, generated around 2.1 billion dollars. Meta’s marketing expenditure for 2022 amounted to just over 15 billion U.S. dollars, up from 14 billion U.S. dollars in the previous year. Increasing audience base despite privacy misgivings Meta’s user numbers have continued to grow steadily throughout past years. In the fourth quarter of 2022, there was a total of 3.74 billion worldwide users across all of Meta’s platforms. For this same time frame, the company recorded 407 million monthly active users across Europe. Downloads of Meta’s app Oculus, for which virtual reality headsets are required, increased greatly from 2020 to 2021, reaching a total of 10.62 million downloads by the end of last year. Up until 2021, downloads had grown in a steady manner but from 2020 to 2021, they more than doubled.User numbers have increased despite data security issues and past controversy such as the Cambridge Analytica scandal in 2018. There remains skepticism surrounding the idea of the metaverse in which Meta aims to immerse itself. Of surveyed adults in the United States, the majority said that they were concerned about their privacy if Meta were to succeed in creating the metaverse.
In 2020, the value of Facebook advertising expenditure in Thailand amounted to approximately 6.56 billion Thai baht, compared to five billion Thai baht in 2018. This was forecasted to increase in 2021. Many industries in Thailand had spent the most in Facebook advertisements in recent years.
As of October 2024, Alphabet was the biggest internet company worldwide with a market cap of over two trillion U.S. dollars Second-ranked Amazon had a market capitalization of 1.97 trillion U.S. dollars. The end of the 1990s in the United States saw the rise of a great number of internet companies, also called online companies or a variety of the name “dot com,” where the “.com” domain is derived from the word commercial. At the time, such startups were merely riding the wave of early internet business, but had little capital and perhaps one good idea. Few companies have survived the burst of the dot com bubble and even fewer have managed to become internationally successful. A few notable exceptions are American companies such as Google (founded in 1998), Amazon (founded in 1994) or eBay Inc. (founded in 1995), and the Chinese online giant Alibaba (founded in 1998), which have come to be some of the largest internet companies in the world. Topping the ranking of largest internet companies worldwide is currently Alphabet, the parent company of Google, with a market capitalization of 2 trillion U.S. dollars as of October 2024. Having started as a PhD project at Stanford University, the Google project slowly gained traction and is now the number one search engine in the world, with a market share of 86 percent on the search engine market. Due to a number of high profile acquisitions, Google has expanded its portfolio beyond search, to include the video content sharing site YouTube, the digital app platform Google Play Store, the webmail service Gmail and the web browser Google Chrome, to only name a few. As of May 2024, it is also the most visited multi-platform website in the United States, with almost 274 million U.S. unique visitors during that month alone. In October 2015, Google reorganized itself into a newly created parent company, the multinational conglomerate Alphabet Inc. The biggest internet companies in terms of their workforce are currently Amazon, Alphabet and Meta.
In 2025, according to the source's ranking, Apple was the most valuable brand in the world. The technology giant had an estimated brand value of about 574.5 billion U.S. dollars, followed by Microsoft that was worth 461.1 billion dollars. The global dominance of technology companies A closer look at the 2024 brand ranking reveals that U.S. tech brands once again dominated the top-10 list. As a case in point, the business technology and services platforms industry was the highest-valued sector worldwide among the 100 most valuable brands in 2023. Meanwhile, consumer technology and services platforms ranked second on the list. The importance of brand value Brand value, not to be mistaken with brand equity, is a term used in the marketing industry to describe the value of brands. The term is based on the implication that products with a well-known brand name can generate more money than those with a less well-known name. Strong brands enhance business performance primarily through their influence on three key stakeholder groups: customers, employees, and investors. They influence customer choice and create loyalty; attract, retain, and motivate talent; and lower the cost of financing for the companies.
Android maintained its position as the leading mobile operating system worldwide in the fourth quarter of 2024 with a market share of about 72.04 percent. Android's closest rival, Apple's iOS, had a market share of approximately 27.49 percent during the same period. The leading mobile operating systems Both unveiled in 2007, Google’s Android and Apple’s iOS have evolved through incremental updates introducing new features and capabilities. The latest version of iOS, iOS 18, was released in September 2024, while the most recent Android iteration, Android 15, was made available in September 2023. A key difference between the two systems concerns hardware - iOS is only available on Apple devices, whereas Android ships with devices from a range of manufacturers such as Samsung, Google and OnePlus. In addition, Apple has had far greater success in bringing its users up to date. As of February 2024, 66 percent of iOS users had iOS 17 installed, while in the same month only 13 percent of Android users ran the latest version. The rise of the smartphone From around 2010, the touchscreen smartphone revolution had a major impact on sales of basic feature phones, as the sales of smartphones increased from 139 million units in 2008 to 1.39 billion units in 2023. In 2020, smartphone sales decreased to 1.38 billion units due to the coronavirus (COVID-19) pandemic. Apple, Samsung, and lately also Xiaomi, were the big winners in this shift towards smartphones, with BlackBerry and Nokia among those unable to capitalize.
The largest unicorn exit in the United States as of July 2021 involved the IPO of Facebook in 2012, with a valuation at the point of IPO of 104 billion U.S. dollars. Facebook was the second largest exit of a unicorn globally. In the world of venture capital, unicorns are private companies that are valued at one billion U.S. dollars or over. If that company subsequently goes public (IPO) or is acquired, it is no longer referred to as a unicorn. When a unicorn company does one of these two things, it is called an exit.
In 2024, the brand value of Facebook amounted to 75.7 billion U.S. dollars. A year earlier, the value stood at 59 billion dollars, which marked an annual increase of over 28 percent.