Market research and public opinion polling companies offer valuable insights into consumer behaviour, values and opinions for businesses, media and public-sector departments. Demand for market research is heavily reliant on business investment and technological advancements, with research companies examining target markets to help businesses tailor their products, services and marketing strategies. The advent of digital platforms and advanced analytics is reshaping the market landscape, providing more efficient data collection methods and insights essential for strategic decision-making. Revenue is expected to expand at a compound annual rate of 2.3% over the five years through 2025 to €2.1 billion, despite being forecast to dip by 2.2% in 2025. The COVID-19 pandemic brought adverse economic conditions, reducing business spending on non-essential services like market research. A decline in advertising spend further hit demand in 2020. However, as restrictions eased, revenue shot up in 2021, as businesses aimed to understand how consumer behaviour was changing in the post-pandemic landscape. Digital advertising's recovery also supported this rebound. Following this, though, inflationary pressures and geopolitical tensions in late 2022 and 2023 curbed spending, as businesses grappled with higher operational costs, leading to a downturn in revenue for market research companies. Prolonged uncertainty and political instability further subdued business investment through 2024 and into 2025, reflected in stagnant demand for market research services. Improving economic conditions are anticipated to bolster the industry’s prospects in the coming years. As inflation eases and interest rates fall, businesses will increase R&D activities, renewing demand for detailed market insights. Opportunities will arise from strengthened collaborations with advertising agencies, aligning strategies based on data-driven insights. Technological advancements will continue to drive innovation, with AI and mobile technologies reshaping data collection and interpretation processes. However, advancing technology will also create challenges as more businesses leverage advanced tech like Gen AI to set up in-house market research solutions, reducing spending on external research companies. At the same time, social media will continue to offer real-time public opinion insights, optimising audience segmentation and sentiment analysis. Data privacy regulations like the GDPR will necessitate balancing innovation with compliance, presenting operational burdens.

Over half of respondents had mostly positive experiences when it came to customer support in Hungary in 2021. Only seven percent of survey participants stated that they had collected mostly negative experiences over the past year.

Market researchers investigate clients' target markets' behaviour, values and opinions, providing insights that allow them to tailor their products, services and marketing. Researchers rely on high European research and development expenditure to fuel demand for market research. Increased digitalisation has opened new doors for market research providers while intensifying competition. Artificial intelligence is increasingly important in analysing, identifying and generating research insights from social media posts using a flood of data. Meanwhile, digital surveys have allowed research companies to expand their outreach, save resources and costs and often attain more accurate and comprehensive insights for clients. Over the five years through 2024, industry revenue is expected to contract at a compound annual rate of 3.6% to €27.2 billion. The COVID-19 outbreak and ensuring low business sentiment took a toll on market research budgets. A sharp contraction in business sentiment squeezed corporate profit, discouraging companies from investing in research and development activities and negatively affecting professional research providers in 2022. A greater availability of data and alternative research methods means that researchers are competing more and more with in-house research departments. In 2024, industry revenue is expected to drop by 3.1% as consumers lower their private consumption expenditure, reducing consumer research activity. Over the five years through 2029, industry revenue is forecast to climb at a compound annual rate of 2.9% to reach €31.4 billion. Over the coming years, market research companies will face higher external competition from technology specialists leveraging insights internally, constraining revenue growth. Nonetheless, researchers will benefit from increasing online advertising activity. Those incorporating advanced data analytics systems and digital market research technology will remain competitive and benefit from greater digitalisation. Smart mobile surveys will also become an invaluable tool for consumer research companies.

The online polling software market is experiencing robust growth, driven by the increasing need for efficient and cost-effective data collection across diverse sectors. The market's expansion is fueled by several key factors. Businesses are leveraging online polling tools for market research, customer feedback gathering, and employee surveys, enhancing decision-making processes. Educational institutions utilize these platforms for interactive learning, assessment, and gauging student understanding. Furthermore, the rise of virtual meetings and remote work has significantly increased the demand for seamless, real-time polling solutions integrated into online collaboration platforms. The adoption of various polling methodologies, including browser, app, and scan-based polling, caters to diverse user preferences and technological capabilities, further boosting market penetration. While the market is fragmented, with numerous players offering specialized solutions, the continuous innovation in features like advanced analytics, data visualization, and personalized reporting contributes to the market's dynamic nature. Despite the positive trends, the market faces certain restraints. Concerns regarding data privacy and security are paramount, requiring robust security measures and transparent data handling practices. The cost of implementation and training can pose a barrier for small businesses or organizations with limited budgets. However, the availability of various pricing models and free versions caters to a wider range of users. Competition is fierce, with established players and emerging startups continually vying for market share. The future growth will likely depend on the ability of vendors to deliver innovative features, improve user experience, and build trust through enhanced data security protocols. We project a substantial increase in market size over the forecast period, driven by technological advancements and expanding adoption across multiple sectors. The market is expected to maintain a healthy Compound Annual Growth Rate (CAGR), reflecting continuous innovation and the growing demand for efficient data collection and analysis solutions.

Reuters Polls gather insights from experts, presenting the perspectives of leading financial market forecasters at specific moments. These forecasters consist of economists, strategists from both the sell-side and buy-side, independent analysts, and some scholars. The polling archives encompass detailed predictions and consensus estimates for over 900 economic indicators, currency exchange rates, central bank policies on interest rates, money market rates, and bond yields.

Survey Software Market Outlook

The global survey software market size was valued at approximately USD 3.2 billion in 2023 and is projected to reach around USD 6.5 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 8.2% during the forecast period. This growth can be attributed to the increasing emphasis on data-driven decision-making processes and the necessity for organizations to understand consumer behavior and preferences extensively. Survey software has become an indispensable tool in gathering qualitative and quantitative data, facilitating businesses in gaining insights, optimizing strategies, and enhancing customer satisfaction, which are key drivers fueling the market expansion.

One of the prominent growth factors in the survey software market is the burgeoning demand for real-time analytics and feedback, which empowers businesses to make timely and informed decisions. The ability to access instant insights using advanced survey platforms offers organizations the flexibility to adapt to ever-changing market dynamics swiftly. Additionally, the integration of artificial intelligence and machine learning algorithms in survey software has elevated its capabilities to analyze vast amounts of data efficiently and provide predictive analytics. This technological advancement is significantly augmenting the adoption of survey software across various industries, thereby propelling market growth.

Furthermore, the increasing penetration of internet services globally has expanded the reach of survey software, making it feasible for organizations to conduct surveys across diverse geographical regions. The rise in smartphone usage and digitalization has enabled consumers to participate in surveys conveniently, boosting response rates and accuracy. This ease of accessibility has made surveys a preferred method for market research, customer feedback, and employee satisfaction assessments, stimulating the demand for robust survey platforms. In addition, the growing focus on enhancing customer experience and employee engagement is catalyzing the marketÂ’s growth as organizations strive to derive actionable insights.

In terms of regional outlook, North America holds a significant share in the survey software market, driven by the early adoption of advanced technologies and the presence of key market players. The region's robust technological infrastructure and the increasing trend of utilizing data analytics for business intelligence are crucial in supporting market growth. Meanwhile, the Asia Pacific region is expected to witness the highest growth rate during the forecast period, attributed to the rapid digital transformation across countries like China and India, coupled with the increasing demand for customer insights in emerging markets. The growth in these regions highlights the expansive potential of the survey software market on a global scale.

Component Analysis

The survey software market is segmented into software and services components, with each playing a vital role in the overall market structure. Software components include platforms and tools that facilitate the creation, distribution, and analysis of surveys. The increasing demand for user-friendly and feature-rich survey platforms is driving growth in this segment. These platforms are continuously evolving, incorporating features such as drag-and-drop functionality, customizable templates, and integration capabilities with other software applications, thereby enhancing their usability and appeal among users across various industries.

The emergence of Poll App solutions is revolutionizing how organizations gather and analyze feedback. These applications provide a dynamic and interactive platform for conducting surveys, enabling real-time engagement with respondents. By leveraging Poll App technology, businesses can capture instantaneous feedback from their audience, which is crucial for making agile and informed decisions. This immediacy not only enhances the quality of data collected but also improves response rates by offering a more engaging experience for participants. The integration of Poll App features into traditional survey software is becoming increasingly popular, as it allows organizations to diversify their data collection methods and cater to a broader audience. As the demand for innovative survey solutions grows, Poll App technology is poised to play a significant role in shaping the future of the survey software market.

On the other hand, the services segm

Market researchers investigate clients' target markets' behaviour, values and opinions, providing insights that allow them to tailor their products, services and marketing. Researchers rely on high European research and development expenditure to fuel demand for market research. Increased digitalisation has opened new doors for market research providers while intensifying competition. Artificial intelligence is increasingly important in analysing, identifying and generating research insights from social media posts using a flood of data. Meanwhile, digital surveys have allowed research companies to expand their outreach, save resources and costs and often attain more accurate and comprehensive insights for clients. Over the five years through 2024, industry revenue is expected to contract at a compound annual rate of 3.6% to €27.2 billion. The COVID-19 outbreak and ensuring low business sentiment took a toll on market research budgets. A sharp contraction in business sentiment squeezed corporate profit, discouraging companies from investing in research and development activities and negatively affecting professional research providers in 2022. A greater availability of data and alternative research methods means that researchers are competing more and more with in-house research departments. In 2024, industry revenue is expected to drop by 3.1% as consumers lower their private consumption expenditure, reducing consumer research activity. Over the five years through 2029, industry revenue is forecast to climb at a compound annual rate of 2.9% to reach €31.4 billion. Over the coming years, market research companies will face higher external competition from technology specialists leveraging insights internally, constraining revenue growth. Nonetheless, researchers will benefit from increasing online advertising activity. Those incorporating advanced data analytics systems and digital market research technology will remain competitive and benefit from greater digitalisation. Smart mobile surveys will also become an invaluable tool for consumer research companies.

Online Survey Tool Market Outlook

The global online survey tool market size was valued at approximately USD 4.2 billion in 2023 and is projected to reach USD 9.5 billion by 2032, registering a CAGR of 9.1% during the forecast period. The growth of this market is significantly driven by the rising need for data-driven decision-making in businesses and other organizations. Factors such as technological advancements, increased internet penetration, and the growing trend of remote and hybrid work setups are key contributors to the market's expansion.

The rising adoption of online survey tools in various industries, including healthcare, education, and market research, is a primary growth driver. Organizations across these sectors are increasingly recognizing the importance of gathering actionable insights from their stakeholders, such as customers, employees, and partners. This need for accurate and timely data collection has led to a surge in demand for sophisticated survey tools that offer advanced features like real-time analytics, customizable templates, and integration capabilities with other software platforms.

Moreover, the proliferation of internet connectivity and the advent of mobile technology have amplified the reach and accessibility of online survey tools. As more people rely on smartphones and other mobile devices for daily activities, survey tools optimized for mobile use have gained prominence. This trend is particularly notable in regions with rapidly growing internet user bases, such as Asia Pacific and Latin America. The convenience of mobile-friendly surveys not only enhances user engagement but also ensures higher response rates, thereby improving the quality of collected data.

Another significant growth factor is the increasing emphasis on employee and customer experience management. Organizations are investing in tools that enable them to gauge satisfaction levels, understand preferences, and identify areas for improvement. This focus on experience management is particularly evident in sectors like retail, healthcare, and education, where stakeholder feedback directly influences service quality and operational efficiency. As a result, the demand for robust online survey tools that facilitate seamless feedback collection and analysis is expected to continue rising.

The emergence of Online Polling Software has revolutionized the way organizations collect and analyze feedback. Unlike traditional survey methods, online polling software provides a dynamic and interactive platform that allows for real-time data collection and analysis. This software is particularly beneficial for businesses looking to engage with their audience in a more meaningful way, as it offers features such as instant result visualization and customizable polling options. As organizations strive to make data-driven decisions, the integration of online polling software into their operations can significantly enhance their ability to gather actionable insights quickly and efficiently. This tool is not only cost-effective but also scalable, making it an ideal solution for businesses of all sizes seeking to improve their feedback mechanisms.

From a regional perspective, North America is anticipated to dominate the online survey tool market throughout the forecast period, owing to the early adoption of advanced technologies and the presence of numerous leading market players. However, the Asia Pacific region is expected to witness the highest growth rate, driven by increasing digitalization efforts, a burgeoning internet user base, and the rising popularity of e-commerce and online education platforms. The diverse and dynamic nature of this region's markets presents ample opportunities for online survey tool providers to expand their footprint and cater to a wide range of industry needs.

Component Analysis

The online survey tool market can be broadly segmented into software and services. The software segment encompasses various types of survey tools, ranging from basic solutions designed for small-scale surveys to advanced platforms offering extensive customization and integration capabilities. These tools are essential for creating, distributing, and analyzing surveys, making them the backbone of the online survey ecosystem. The increasing demand for user-friendly and feature-rich survey software is driving significant growth in this segment, as organizations seek to streamline their data collection processes and derive actionable insights from

Market researchers investigate clients' target markets' behaviour, values and opinions, providing insights that allow them to tailor their products, services and marketing. Researchers rely on high European research and development expenditure to fuel demand for market research. Increased digitalisation has opened new doors for market research providers while intensifying competition. Artificial intelligence is increasingly important in analysing, identifying and generating research insights from social media posts using a flood of data. Meanwhile, digital surveys have allowed research companies to expand their outreach, save resources and costs and often attain more accurate and comprehensive insights for clients. Over the five years through 2024, industry revenue is expected to contract at a compound annual rate of 3.6% to €27.2 billion. The COVID-19 outbreak and ensuring low business sentiment took a toll on market research budgets. A sharp contraction in business sentiment squeezed corporate profit, discouraging companies from investing in research and development activities and negatively affecting professional research providers in 2022. A greater availability of data and alternative research methods means that researchers are competing more and more with in-house research departments. In 2024, industry revenue is expected to drop by 3.1% as consumers lower their private consumption expenditure, reducing consumer research activity. Over the five years through 2029, industry revenue is forecast to climb at a compound annual rate of 2.9% to reach €31.4 billion. Over the coming years, market research companies will face higher external competition from technology specialists leveraging insights internally, constraining revenue growth. Nonetheless, researchers will benefit from increasing online advertising activity. Those incorporating advanced data analytics systems and digital market research technology will remain competitive and benefit from greater digitalisation. Smart mobile surveys will also become an invaluable tool for consumer research companies.

Online Polling Software Market Outlook

The global online polling software market size was valued at approximately USD 1.2 billion in 2023 and is projected to reach around USD 3.5 billion by 2032, growing at a compound annual growth rate (CAGR) of 12.5% during the forecast period. This growth can be attributed to the increasing demand for real-time data collection and analysis, along with the rising adoption of digital tools for better engagement and feedback management across various sectors. The expansion of digital literacy and internet penetration worldwide, coupled with the need for cost-effective and efficient data collection methods, are also driving the market growth.

One of the primary growth factors for the online polling software market is the escalation in the utilization of digital platforms for data collection and feedback. Organizations across various sectors, including education, government, and corporate, are increasingly relying on online polling software to gather valuable insights from their target audience. This shift towards digital solutions is driven by the need for real-time data, which helps organizations make informed decisions quickly. Additionally, the ease of use and accessibility of these online tools have made them highly popular among users of all technical skill levels, further propelling the market growth.

Another significant growth factor is the rising emphasis on remote work and virtual engagements. The COVID-19 pandemic has accelerated the adoption of remote working models, leading to a higher demand for online collaboration and communication tools. Online polling software has become an essential component of virtual meetings, webinars, and remote learning environments. These tools provide an interactive platform for participants to engage effectively, ensuring that their voices are heard and contributions are valued. As organizations continue to embrace remote work and virtual engagements, the demand for online polling software is expected to grow substantially.

The continuous advancements in technology and the integration of artificial intelligence (AI) and machine learning (ML) capabilities into online polling software are also driving the market growth. These technologies enable more sophisticated data analysis and predictive insights, allowing organizations to better understand their audience and tailor their strategies accordingly. The incorporation of AI and ML not only enhances the efficiency and accuracy of polling results but also provides deeper analytical capabilities, making online polling software an invaluable tool for businesses and institutions aiming to stay ahead in a competitive landscape.

In the realm of data collection, Questionnaire Software has emerged as an indispensable tool for organizations seeking to gather detailed and structured feedback from their audiences. This software allows for the creation of customized questionnaires that can be distributed across various digital platforms, enabling organizations to capture specific insights tailored to their unique needs. The versatility of Questionnaire Software makes it a valuable asset in sectors such as education, healthcare, and market research, where understanding nuanced opinions and preferences is crucial. By leveraging advanced features such as logic branching and real-time analytics, organizations can enhance their data collection processes, ensuring that the information gathered is both comprehensive and actionable. As the demand for more sophisticated data collection methods grows, Questionnaire Software is poised to play a pivotal role in shaping the future of feedback management.

Regionally, North America is expected to dominate the online polling software market over the forecast period, owing to the high adoption rate of advanced technologies and the presence of major market players in the region. The Asia Pacific region is also anticipated to witness significant growth, driven by the increasing digitalization efforts and growing internet user base in countries such as China and India. Europe, Latin America, and the Middle East & Africa are also likely to contribute to the market growth, supported by the rising adoption of online tools in various sectors and the need for efficient data collection and analysis methods.

Deployment Mode Analysis

The deployment mode segment of the on

Global Poll App Market market valued at US$ 129.5 Million in 2023, projected to grow 8.7% CAGR to US$ 299.23 Million by 2032.

Poll App Market Outlook

The global poll app market size was valued at approximately USD 1.2 billion in 2023 and is projected to reach around USD 2.8 billion by 2032, growing at a compound annual growth rate (CAGR) of 9.5% during the forecast period. This robust growth can be attributed to the increasing demand for real-time feedback in diverse segments ranging from education to corporate settings. The growing emphasis on data-driven decision-making, enhanced user engagement, and the rising penetration of smartphones globally are key factors propelling the market's expansion. As organizations and institutions seek innovative ways to interact and engage, poll apps have emerged as indispensable tools for gathering instant feedback and insights.

One of the primary growth drivers of the poll app market is the escalating need for enhanced communication and interaction in educational and corporate environments. Educational institutions, for example, are increasingly adopting poll apps to facilitate interactive learning experiences. These apps allow educators to gauge student understanding in real-time, thereby tailoring teaching methods to suit individual learning paces. Similarly, in corporate settings, poll apps are being utilized to foster employee engagement and gather feedback during meetings and training sessions. The ability of these apps to offer instantaneous feedback not only enhances communication but also aids in timely decision-making, making them critical tools in contemporary educational and corporate ecosystems.

The proliferation of smartphones and the advancements in internet connectivity worldwide have further accelerated the adoption of poll apps. With the increasing smartphone penetration, particularly in developing regions, users have seamless access to various applications, including poll apps. This accessibility, coupled with the growing internet user base, has significantly expanded the reach and utility of poll applications. Additionally, technological advancements, such as the integration of artificial intelligence and machine learning within these apps, are enhancing the precision and relevance of poll results, thereby attracting a wider user base. These technological innovations are expected to continue driving the market growth as they provide users with more sophisticated and personalized polling experiences.

Another critical factor contributing to the market's growth is the increasing popularity of virtual events and webinars, especially in the wake of the COVID-19 pandemic. As organizations have pivoted to virtual platforms for hosting conferences, workshops, and webinars, the demand for interactive tools like poll apps has surged. These apps play a pivotal role in engaging audiences, enabling organizers to collect feedback and adjust content dynamically to maintain audience interest. The shift towards virtual platforms is expected to be a lasting trend, ensuring sustained demand for poll applications in the foreseeable future. This trend is further supported by the necessity for remote engagement tools in an increasingly digitized world.

Regionally, North America and Europe are anticipated to dominate the poll app market owing to their advanced digital infrastructure and high adoption rates of new technologies. However, significant growth is expected in the Asia Pacific region, driven by the increasing number of smartphone users and the rapid digitalization of economies in countries like India and China. With a burgeoning middle class and increasing internet penetration, the Asia Pacific market presents lucrative opportunities for poll app developers. Additionally, government initiatives promoting digital literacy and infrastructure improvements are expected to further boost market growth in this region.

Platform Analysis

The poll app market is segmented by platform into iOS, Android, and Web-based platforms. The iOS and Android platforms account for the largest share of the market due to the widespread use of smartphones and the dominance of these operating systems in the mobile device market. iOS, with its robust security features and consistent user experience, is a preferred choice for many businesses and educational institutions, leading to a significant portion of the market share. Android, on the other hand, with its larger global user base and more affordable device options, provides an expansive reach, particularly in developing countries where cost-effective solutions are paramount.

Web-based platforms also play a crucial role in the poll app market, particularly in corporate and educational settings where desktop usag

Market researchers investigate clients' target markets' behaviour, values and opinions, providing insights that allow them to tailor their products, services and marketing. Researchers rely on high European research and development expenditure to fuel demand for market research. Increased digitalisation has opened new doors for market research providers while intensifying competition. Artificial intelligence is increasingly important in analysing, identifying and generating research insights from social media posts using a flood of data. Meanwhile, digital surveys have allowed research companies to expand their outreach, save resources and costs and often attain more accurate and comprehensive insights for clients. Over the five years through 2024, industry revenue is expected to contract at a compound annual rate of 3.6% to €27.2 billion. The COVID-19 outbreak and ensuring low business sentiment took a toll on market research budgets. A sharp contraction in business sentiment squeezed corporate profit, discouraging companies from investing in research and development activities and negatively affecting professional research providers in 2022. A greater availability of data and alternative research methods means that researchers are competing more and more with in-house research departments. In 2024, industry revenue is expected to drop by 3.1% as consumers lower their private consumption expenditure, reducing consumer research activity. Over the five years through 2029, industry revenue is forecast to climb at a compound annual rate of 2.9% to reach €31.4 billion. Over the coming years, market research companies will face higher external competition from technology specialists leveraging insights internally, constraining revenue growth. Nonetheless, researchers will benefit from increasing online advertising activity. Those incorporating advanced data analytics systems and digital market research technology will remain competitive and benefit from greater digitalisation. Smart mobile surveys will also become an invaluable tool for consumer research companies.

Full edition for scientific use. PUMA Surveys consist of separate modules designed and prepared by different principle investigators. This PUMA Survey consists of two modules: MODULE 1 "Trick of the Traits. An experimental study on trait ownership and mediated leader effects", MODULE 2 "An Experimental Assessment of Approval and Evaluative Voting". Fieldwork was conducted by MARKETAGENT.

MODULE 1: Trick of the Traits. An experimental study on trait ownership and mediated leader effects (Loes Aalerding, Sophie Lecheler)
This study tests, by means of a survey experiment, how leader perceptions are affected by media portrayals of party leaders in terms of their leadership traits, and to what extent partisan stereotypes and trait ownership moderates this relationship. Research has shown that citizens’ subjective party leader perceptions, especially in terms of leadership traits, affect voting behavior (e.g., Bittner, 2011; Aarts, Blais, & Schmitt, 2013). What remains a largely unresolved question, however, is which trait evaluations matter most. The main goal of this study is to test how media messages of party leaders in terms of their leadership traits affects voters’ perception of those party leaders and to what extent trait ownership moderates this relation. The contribution of the study is threefold. First, it takes into account that current political life is highly mediatized by focusing on mediated leader effects. Second, it strengthens the causal claim of (the conditionality) of leader effects by using an experimental research design as opposed to correlational data. Third, it is the first to test the theory of trait ownership in Austria and therefore (completely) outside the two-party context of the US.

MODULE 2: An Experimental Assessment of Approval and Evaluative Voting (Philipp Harfst, Jean-Francois Laslier, Damien Bol)
In our PUMA module, we ran an online survey experiment in which we asked a representative sample of the Austrian population to cast a vote. We created a ballot to similar to the one of the 2017 election of the National Council. The respondents saw on their screen the main parties and the main candidates of these parties. Then, they had to indicate their preference for one of the parties and for 15 individual candidates within this party. The experimental treatment is the type of preference vote the respondents could cast to express their preference for individual candidates. A third of the respondents (randomly selected) could choose to approve each of the candidates or not [0,1]. This binary system is often called Approval Voting (AV). Another third of the respondents (randomly selected) could give 0, 1, or 2 points to each of the candidates. The last third of the respondents could give a positive, a negative, or no points to each of the candidates [-1,0,1]. These last two systems are two different versions to what is usually referred to as Evaluative Voting (EV). The goal of our research is to study the effect of the type of preference voting on voters’ decisions. The survey was fielded in June 2018 and targeted the population of eligible Austrian voters. The sample size is 700 respondents, and is representative of the Austrian population in terms of gender, age and education. The survey was conducted online, which is the best survey model for this type of study. Unlike telephone interviews, online surveys allow for a visualisation of the ballot, which helps improve the quality of responses. Also, this way of asking for respondents’ vote choice has already been successfully implemented in other contexts (Laslier et al. 2015).

Explore the growth potential of Market Research Intellect's report_name, valued at current_value in 2024, with a forecasted market size of forecast_value by 2033, growing at a CAGR of cagr_value from 2026 to 2033.

Market researchers investigate clients' target markets' behaviour, values and opinions, providing insights that allow them to tailor their products, services and marketing. Researchers rely on high European research and development expenditure to fuel demand for market research. Increased digitalisation has opened new doors for market research providers while intensifying competition. Artificial intelligence is increasingly important in analysing, identifying and generating research insights from social media posts using a flood of data. Meanwhile, digital surveys have allowed research companies to expand their outreach, save resources and costs and often attain more accurate and comprehensive insights for clients. Over the five years through 2024, industry revenue is expected to contract at a compound annual rate of 3.6% to €27.2 billion. The COVID-19 outbreak and ensuring low business sentiment took a toll on market research budgets. A sharp contraction in business sentiment squeezed corporate profit, discouraging companies from investing in research and development activities and negatively affecting professional research providers in 2022. A greater availability of data and alternative research methods means that researchers are competing more and more with in-house research departments. In 2024, industry revenue is expected to drop by 3.1% as consumers lower their private consumption expenditure, reducing consumer research activity. Over the five years through 2029, industry revenue is forecast to climb at a compound annual rate of 2.9% to reach €31.4 billion. Over the coming years, market research companies will face higher external competition from technology specialists leveraging insights internally, constraining revenue growth. Nonetheless, researchers will benefit from increasing online advertising activity. Those incorporating advanced data analytics systems and digital market research technology will remain competitive and benefit from greater digitalisation. Smart mobile surveys will also become an invaluable tool for consumer research companies.

Voting Advice Applications (VAAs) have become an important campaign element in election times. In these survey-tools, users answer attitude questions about political issues and receive a voting advice based on their answers. While the effects of VAAs on political knowledge and political interest are promising, research shows at the same time that VAA users frequently experience comprehension problems when answering the VAA statements and also that they spend only very little effort to resolve these problems. We describe two studies in which we test a new type of VAA, called Conversational Agent VAA (in short: CAVAA) that responds to this processing mode of low elaboration. In a CAVAA, users can access relevant information by asking specific questions about the political statements. The CAVAA, in turn, automatically provides a personalized response that addresses the information need of the user. Study 1 reports about an online experiment (N = 229) with a 2 (Type: traditional VAA or CAVAA) x 2 (Political sophistication: low or high) between-subjects design. Results show that CAVAAs lead to more perceived and factual political knowledge than traditional VAAs. Also, participants’ CAVAA experience was evaluated better. In Study 2 (N = 180) we tested 3 CAVAA designs against one another (a structured design with buttons, an open design were respondents could type in their questions, and a semi-structured design with both buttons and an open text field), again for higher and lower politically sophisticated users. Results of the 3 (CAVAA design) x 2 (Political sophistication) between-subjects experiment show that while the three designs score equally high on factual and perceived knowledge indicators, the experience of the structured CAVAA was evaluated more positively than the open version on usefulness, ease of use and playfulness. In both studies we observed no interaction with the user’s level of political sophistication. The studies’ implications for theory and practice are discussed.

This election study survey is based upon questions asked in the Canadian Election Study, but tailored for the British Columbia context. It was conducted by the Consortium on Electoral Democracy (C-Dem).

Replication Data for: "Voting Experience in a New Era: The Impact of Past Eligibility on the Breakdown of Mainstream parties"

The Electoral Integrity Project at Harvard University and the University of Sydney (www.electoralintegrityproject.com) developed the AVE data, release 1.0. The dataset contains information from a three-wave panel survey designed to gather the views of a representative sample of ordinary Australians just before and after the 2nd July 2016 Australian federal elections. The survey monitored Australian voters’ experience at the polls, perceptions of the integrity and convenience of the registration and voting process, patterns of civic engagement, public confidence in electoral administration, and attitudes towards reforms, such as civic education campaigns and convenience voting facilities. Respondents were initially contacted in the week before the election between 28 June and 1 July and completed an online questionnaire lasting approximately 15 minutes. This forms the pre-election base line survey (wave 1). The same individuals were contacted again after the election to complete a longer survey, an average of 25 minutes in length. Respondents in wave 2 were contacted between 4 July and 19 July, with two thirds completing the survey after the first week. About six weeks later, the same respondents were interviewed again (wave 3) beginning on 23 August and ending on 13 September. The initial sample contains 2,139 valid responses for the first wave of questionnaires, 1,838 for the second wave (an 86 percent retention rate), and 1,543 for the third wave (84 percent retention rate). Overall, 72 percent of the respondents were carried over from the pre-election wave to the final wave. The following files can be accessed: a) dataset in Stata and SPSS formats; b) codebook; c) questionnaire. The EIP acknowledges support from the Kathleen Fitzpatrick Australian Laureate from the Australian Research Council (ARC ref: FL110100093). **** EIP further publications: BOOKS • LeDuc, Lawrence, Richard Niemi and Pippa Norris. Eds. 2014. Comparing Democracies 4: Elections and Voting in a Changing World. London: Sage Publications. • Nai, Alessandro and Walter, Annemarie. Eds. 2015 New Perspectives on Negative Campaigning: Why Attack Politics Matters. Colchester: ECPR Press. • Norris, Pippa, Richard W. Frank and Ferran Martínez i Coma. Eds. 2014. Advancing Electoral Integrity. New York: Oxford University Press. • Norris, Pippa, Richard W. Frank and Ferran Martínez i Coma. Eds. 2015. Contentious Elections: From Ballots to the Barricades. New York: Routledge. • Norris, Pippa. 2014. Why Electoral Integrity Matters. New York: Cambridge University Press. • Norris, Pippa. 2015. Why Elections Fail. New York: Cambridge University Press. • Norris, Pippa and Andrea Abel van Es. Eds. 2016. Checkbook Elections? Political Finance in Comparative Perspective. Oxford University Press. ARTICLES AND CHAPTERS • W. Frank. 2013. ‘Assessing the quality of elections.’ Journal of Democracy. 24(4): 124-135.• Lago, Ignacio and Martínez i Coma, Ferran. 2016. ‘Challenge or Consent? Understanding Losers’ Reactions in Mass Elections’. Government and Opposition doi:10.1071/gov.3015.31 • Martínez i Coma, Ferran and Lago, Ignacio. 2016. 'Gerrymandering in Comparative Perspective’ Party Politics DOI: 10.1177/1354068816642806 • Norris, Pippa. 2013. ‘Does the world agree about standards of electoral integrity? Evidence for the diffusion of global norms.’ Special issue of Electoral Studies. 32(4):576-588. • Norris, Pippa. 2013. ‘The new research agenda studying electoral integrity’. Special issue of Electoral Studies. 32(4): 563-575.57 • Norris, Pippa. 2014. ‘Electoral integrity and political legitimacy.’ In Comparing Democracies 4. Lawrence LeDuc, Richard Niemi and Pippa Norris. Eds. London: Sage. • Norris, Pippa, Richard W. Frank and Ferran Martínez i Coma. 2014. ‘Measuring electoral integrity: A new dataset.’ PS: Political Science & Politics. 47(4): 789-798. • Norris, Pippa. 2016 (forthcoming). ‘Electoral integrity in East Asia.’ Routledge Handbook on Democratization in East Asia. Tun-jen Cheng and Yun-han Chu. Eds. Routledge: New York. • Norris, Pippa. 2016 (forthcoming). ‘Electoral transitions: Stumbling out of the gate.’ In Rebooting Transitology – Democratization in the 21st Century. Mohammad-Mahmoud Ould Mohamedou and Timothy D. Sisk. Eds. • Pietsch, Juliet; Michael Miller and Jeffrey Karp. 2015. ‘Public support for democracy in transitional regimes.’ Journal of Elections, Public Opinion and Parties. 25(1): 1–9. DOI: 10.1080/17457289.2014. • Smith, Rodney. 2016 (forthcoming). ‘Confidence in paper-based and electronic voting channels: Evidence from Australia.’ Australian Journal of Political Science. ID: 1093091 DOI: 10.1080/10361146.2015.1093091 dx.doi.org/10.1080/07907184.2015.1099097 • Van Ham, Carolien and Staffan Lindberg. 2015. ‘From sticks to carrots: Electoral manipulation in Africa, 1986-2012’, Government and Opposition 50(3): 521 - 548, http://dx.doi.org/10.1017/gov.2015.6 • Van Ham, Carolien and Staffan Lindberg. 2015. ‘When Guardians Matter...