87 datasets found
  1. C

    Customer Survey Software Report

    • archivemarketresearch.com
    doc, pdf, ppt
    Updated Sep 24, 2025
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    Archive Market Research (2025). Customer Survey Software Report [Dataset]. https://www.archivemarketresearch.com/reports/customer-survey-software-557281
    Explore at:
    doc, ppt, pdfAvailable download formats
    Dataset updated
    Sep 24, 2025
    Dataset authored and provided by
    Archive Market Research
    License

    https://www.archivemarketresearch.com/privacy-policyhttps://www.archivemarketresearch.com/privacy-policy

    Time period covered
    2025 - 2033
    Area covered
    Global
    Variables measured
    Market Size
    Description

    The global Customer Survey Software market is poised for significant expansion, projected to reach a substantial market size by the end of the forecast period. With a robust Compound Annual Growth Rate (CAGR) of approximately 12%, driven by the increasing need for businesses to gather customer feedback for product development, service improvement, and enhanced customer experience, this market is on a strong upward trajectory. The proliferation of cloud-based solutions is a primary driver, offering scalability, accessibility, and cost-effectiveness for businesses of all sizes. Furthermore, the growing emphasis on data-driven decision-making across industries, from SMEs seeking to understand their niche customer base to large enterprises aiming for comprehensive market insights, fuels the demand for sophisticated survey tools. Innovations in survey design, analytical capabilities, and integration with CRM and marketing automation platforms are also contributing to market growth, enabling businesses to capture richer, more actionable data. Key trends shaping the Customer Survey Software market include the rising adoption of AI-powered analytics for sentiment analysis and automated report generation, offering deeper insights from qualitative feedback. The demand for omnichannel feedback collection, integrating surveys across web, mobile, email, and in-app channels, is also gaining momentum. However, challenges such as data privacy concerns and the increasing saturation of the market with numerous vendors could moderate growth. Despite these restraints, the inherent value of understanding customer sentiment and behavior ensures a sustained demand for these solutions. The market is characterized by a competitive landscape with established players and emerging innovators focusing on niche functionalities and user experience, ultimately benefiting end-users with a wider array of advanced tools. Here's a report description for Customer Survey Software, incorporating your requirements:

  2. Restaurant Consumers

    • kaggle.com
    zip
    Updated Jul 17, 2024
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    SARA METAWEA (2024). Restaurant Consumers [Dataset]. https://www.kaggle.com/datasets/sarametawea/restaurant-consumers
    Explore at:
    zip(2674 bytes)Available download formats
    Dataset updated
    Jul 17, 2024
    Authors
    SARA METAWEA
    License

    Apache License, v2.0https://www.apache.org/licenses/LICENSE-2.0
    License information was derived automatically

    Description

    Description: This dataset includes detailed demographic and behavioral information about restaurant consumers. It is designed to provide insights into consumer profiles, preferences, and habits, which can be useful for improving customer experience and developing targeted marketing strategies.

    Features:

    Consumer_ID: A unique identifier assigned to each consumer in the dataset. City: The city where the consumer resides. State: The state or province where the consumer is located. Country: The country where the consumer lives. Latitude: The geographical latitude of the consumer’s location. Longitude: The geographical longitude of the consumer’s location. Smoker: Indicates whether the consumer is a smoker (e.g., Yes/No). Drink_Level: The consumer’s level of alcohol consumption (e.g., None, Light, Moderate, Heavy). Transportation_Method: The mode of transportation the consumer uses to travel to the restaurant (e.g., Car, Public Transit, Walking). Marital_Status: The consumer’s marital status (e.g., Single, Married, Divorced, Widowed). Usage:

    Consumer Profiling: Understand the demographics and habits of different consumer segments to tailor marketing strategies and restaurant offerings. Location Analysis: Analyze consumer location data to identify key markets and optimize restaurant placement or delivery areas. Behavioral Insights: Study smoking and drinking habits to adjust menu options and enhance customer experience. Transportation Trends: Assess how consumers travel to the restaurant to improve accessibility and convenience. Source: The data is collected from restaurant surveys, customer profiles, and demographic studies.

    Notes:

    Ensure that personal data is handled securely and in compliance with privacy regulations. Regular updates may be necessary to reflect changes in consumer behavior and demographics.

  3. Other regular and ad hoc consumer and business surveys - Dataset -...

    • ckan.publishing.service.gov.uk
    Updated Aug 29, 2013
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    ckan.publishing.service.gov.uk (2013). Other regular and ad hoc consumer and business surveys - Dataset - data.gov.uk [Dataset]. https://ckan.publishing.service.gov.uk/dataset/other-regular-and-ad-hoc-consumer-and-business-surveys
    Explore at:
    Dataset updated
    Aug 29, 2013
    Dataset provided by
    CKANhttps://ckan.org/
    Description

    VisitEngland publish results from its ongoing programme of market research whenever these are felt to be relevant to the wider tourism industry. Most of these surveys are published at http://www.visitengland.org/insight-statistics/market-research/ on completion of the project.

  4. C

    Customer Satisfaction (CSAT) Survey Software Report

    • archivemarketresearch.com
    doc, pdf, ppt
    Updated May 11, 2025
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    Archive Market Research (2025). Customer Satisfaction (CSAT) Survey Software Report [Dataset]. https://www.archivemarketresearch.com/reports/customer-satisfaction-csat-survey-software-557289
    Explore at:
    ppt, doc, pdfAvailable download formats
    Dataset updated
    May 11, 2025
    Dataset authored and provided by
    Archive Market Research
    License

    https://www.archivemarketresearch.com/privacy-policyhttps://www.archivemarketresearch.com/privacy-policy

    Time period covered
    2025 - 2033
    Area covered
    Global
    Variables measured
    Market Size
    Description

    Discover the booming Customer Satisfaction (CSAT) Survey Software market! This in-depth analysis reveals a $2.5B market in 2025, projected to grow at 15% CAGR until 2033. Learn about key trends, top players (SurveyMonkey, Medallia, etc.), and regional insights to capitalize on this growing opportunity.

  5. Insights on British consumers who buy Father's Day gifts 2017-2018

    • statista.com
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    Statista, Insights on British consumers who buy Father's Day gifts 2017-2018 [Dataset]. https://www.statista.com/statistics/1003302/british-consumers-fathers-day-insights/
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    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    United Kingdom
    Description

    This statistic shows the results of surveys which asked consumers in the UK, who planned on celebrating Father's Day, whether they agreed or disagreed with statements in 2017 and 2018. In both of these years, the statement which these consumers most agreed with was that they would shop for Father's Day in-store.

  6. Trends In Eating Out And Home Cooking during COVID-19 Lockdown for weeks...

    • store.globaldata.com
    Updated Jun 30, 2020
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    GlobalData UK Ltd. (2020). Trends In Eating Out And Home Cooking during COVID-19 Lockdown for weeks 1-10 (Consumer Survey Insights) [Dataset]. https://store.globaldata.com/report/trends-in-eating-out-and-home-cooking-during-covid-19-lockdown-for-weeks-1-10-consumer-survey-insights/
    Explore at:
    Dataset updated
    Jun 30, 2020
    Dataset provided by
    GlobalDatahttps://www.globaldata.com/
    Authors
    GlobalData UK Ltd.
    License

    https://www.globaldata.com/privacy-policy/https://www.globaldata.com/privacy-policy/

    Time period covered
    2020 - 2024
    Area covered
    Global
    Description

    This report is part of the GlobalData COVID-19 Consumer Insight series, which tracks changes in consumer sentiment, lifestyles, attitudes, and behaviors stemming from the global coronavirus outbreak. The consumer insight offered throughout the report is drawn from GlobalData's Coronavirus (COVID-19) Tracker Consumer Survey, a weekly survey that was carried out in 11 countries starting from March 25 2020. Read More

  7. Sources of inspiration for new products in the UK 2025

    • statista.com
    Updated Jul 25, 2025
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    Statista (2025). Sources of inspiration for new products in the UK 2025 [Dataset]. https://www.statista.com/forecasts/997846/sources-of-inspiration-for-new-products-in-the-uk
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    Dataset updated
    Jul 25, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Jul 2024 - Jun 2025
    Area covered
    United Kingdom
    Description

    ************** and ******************************* are the top two answers among UK consumers in our survey on the subject of "Sources of inspiration for new products".The survey was conducted online among 5,457 respondents in the UK, in 2025.

  8. O

    Online Market Survy Tools Report

    • datainsightsmarket.com
    doc, pdf, ppt
    Updated Nov 7, 2025
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    Data Insights Market (2025). Online Market Survy Tools Report [Dataset]. https://www.datainsightsmarket.com/reports/online-market-survy-tools-1944854
    Explore at:
    ppt, doc, pdfAvailable download formats
    Dataset updated
    Nov 7, 2025
    Dataset authored and provided by
    Data Insights Market
    License

    https://www.datainsightsmarket.com/privacy-policyhttps://www.datainsightsmarket.com/privacy-policy

    Time period covered
    2025 - 2033
    Area covered
    Global
    Variables measured
    Market Size
    Description

    Explore the booming Online Survey Tools market, projected for substantial growth driven by data-driven insights and digital transformation. Discover key trends, drivers, and market share.

  9. D

    Digital Survey Tools Report

    • datainsightsmarket.com
    doc, pdf, ppt
    Updated Nov 9, 2025
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    Data Insights Market (2025). Digital Survey Tools Report [Dataset]. https://www.datainsightsmarket.com/reports/digital-survey-tools-1937691
    Explore at:
    doc, pdf, pptAvailable download formats
    Dataset updated
    Nov 9, 2025
    Dataset authored and provided by
    Data Insights Market
    License

    https://www.datainsightsmarket.com/privacy-policyhttps://www.datainsightsmarket.com/privacy-policy

    Time period covered
    2025 - 2033
    Area covered
    Global
    Variables measured
    Market Size
    Description

    The global Digital Survey Tools market is experiencing robust growth, projected to reach an estimated $1,500 million by 2025, with a Compound Annual Growth Rate (CAGR) of approximately 12% over the forecast period from 2025 to 2033. This expansion is primarily fueled by the increasing need for data-driven decision-making across diverse industries. Businesses are actively leveraging digital survey platforms to gather customer feedback, conduct market research, and gain actionable insights into consumer behavior and preferences. The shift towards remote work and digital transformation initiatives has further accelerated the adoption of these tools, enabling organizations to efficiently collect and analyze data regardless of geographical limitations. Key applications driving this growth include the Education and Public Sector, Retail, Medical and Media, and BFSI segments, all of which rely heavily on surveys for understanding their stakeholders and improving services. The market is characterized by a dynamic landscape with key trends such as the growing demand for advanced analytics features, mobile-first survey design, and integration capabilities with other business systems. Cloud-based solutions are dominating the market due to their scalability, cost-effectiveness, and accessibility, though on-premises solutions continue to cater to specific data security and compliance needs. However, certain restraints are present, including data privacy concerns and the increasing complexity of survey design to avoid bias and ensure accurate responses. Despite these challenges, the continuous innovation in survey methodologies and the rise of specialized platforms addressing niche market needs are expected to sustain the market's upward trajectory. Leading players like Qualtrics, Momentive (SurveyMonkey), and QuestionPro are at the forefront, continually enhancing their offerings to meet evolving market demands and maintain a competitive edge in this expanding digital survey ecosystem. This report provides an in-depth analysis of the global Digital Survey Tools market, examining its historical performance, current landscape, and future projections. The study period spans from 2019 to 2033, with a base year of 2025, and a forecast period from 2025 to 2033. The historical period covers 2019-2024. The market is estimated to reach USD 150 million by 2025.

  10. Consumer Behavior Case Study: Ethical Consumption

    • store.globaldata.com
    Updated Sep 29, 2021
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    GlobalData UK Ltd. (2021). Consumer Behavior Case Study: Ethical Consumption [Dataset]. https://store.globaldata.com/report/ethical-consumption-consumer-trend-analysis/
    Explore at:
    Dataset updated
    Sep 29, 2021
    Dataset provided by
    GlobalDatahttps://www.globaldata.com/
    Authors
    GlobalData UK Ltd.
    License

    https://www.globaldata.com/privacy-policy/https://www.globaldata.com/privacy-policy/

    Time period covered
    2021 - 2025
    Area covered
    Global
    Description

    This report is part of the GlobalData Case Study report series, which analyzes trends explored on GlobalData's TrendSights map. The consumer insight offered throughout the report is drawn from GlobalData's global consumer survey, a quarterly survey designed to capture consumer sentiment as it evolves throughout the year. Read More

  11. T

    CTM Customer Satisfaction Survey - Issue Resolved (2015 - 2023)

    • datahub.austintexas.gov
    • data.austintexas.gov
    • +1more
    csv, xlsx, xml
    Updated Dec 9, 2021
    + more versions
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    City of Austin, Texas - data.austintexas.gov (2021). CTM Customer Satisfaction Survey - Issue Resolved (2015 - 2023) [Dataset]. https://datahub.austintexas.gov/City-Government/CTM-Customer-Satisfaction-Survey-Issue-Resolved-20/ndmp-e24d
    Explore at:
    xlsx, xml, csvAvailable download formats
    Dataset updated
    Dec 9, 2021
    Dataset authored and provided by
    City of Austin, Texas - data.austintexas.gov
    Description

    CTM Customer Satisfaction Survey - Issue Resolved

  12. Impact of AI on customer info experience at contact centers U.S. 2023

    • statista.com
    Updated Jun 19, 2025
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    Statista (2025). Impact of AI on customer info experience at contact centers U.S. 2023 [Dataset]. https://www.statista.com/statistics/1484479/contact-centers-ai-and-customer-info/
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    Dataset updated
    Jun 19, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Dec 2022 - Jan 2023
    Area covered
    United States
    Description

    In 2023, the ******** of contact center workers in the United States stated they agreed artificial intelligence (AI) had ******** customer service when it came to customer information tasks during their workday. ** percent agreed that AI had made their work easier.

  13. Share of U.S. consumers buying products because of celebrities/influencers...

    • statista.com
    Updated Aug 12, 2025
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    Statista (2025). Share of U.S. consumers buying products because of celebrities/influencers 2019-2024 [Dataset]. https://www.statista.com/forecasts/1466751/share-of-us-consumers-buying-products-because-of-celebrities-influencers
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    Dataset updated
    Aug 12, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    United States
    Description

    Advertising is everywhere. But have attitudes towards it shifted in the U.S.? There is only a slight increase from 2023 Q1 to the current value. There is a slight increase between the values for 2023 Q1 and 2024 Q1. Overall, however, there is fluctuation between these data points showing no clear trend. Digital advertising has found its way into most online spaces. While advertisements are unavoidable in some online spaces, there are more and more subscription models that will give customers an ad-free experience for paying extra. Alternatively, many consumers turn to adblockers and other extensions that limit websites’ ability to show and personalize advertisements based on user behavior. The share of U.S. consumers buying products because of celebrities/influencers is but one of many interesting indicators regarding online marketing. For more information on the topic , you may be interested to see the current data on attitudes towards online advertising in the U.S. including more opinions. The survey was conducted online among 4184 to 10054 respondents per quarter in the United States, between 2019 and 2024. Statista Consumer Insights offer you all results of our exclusive Statista surveys, based on more than 2,000,000 interviews.

  14. Ways B2B companies tailor the digital customer experience in the Nordics...

    • statista.com
    Updated Nov 28, 2025
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    Statista (2025). Ways B2B companies tailor the digital customer experience in the Nordics 2024 [Dataset]. https://www.statista.com/statistics/1182668/ways-b2b-companies-tailor-the-digital-customer-experience-in-scandinavia/
    Explore at:
    Dataset updated
    Nov 28, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Jan 2024
    Area covered
    Finland, Denmark, Norway, Sweden
    Description

    The NordicsB2B e-commerce companies tailored the digital experience of their customers, according to a survey from 2024. Half of the companies understand their customers journey through interviews, followed by ** percent who stated they use internal knwoledge.

  15. Importance level of personalized customer experience APAC 2023, by country

    • statista.com
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    Statista, Importance level of personalized customer experience APAC 2023, by country [Dataset]. https://www.statista.com/statistics/1415502/apac-importance-of-personalized-customer-experience-by-country/
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    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    2023
    Area covered
    Asia, APAC
    Description

    According to a March 2023 survey, ** percent of the respondents in Hong Kong stated that they would quit purchasing a brand due to a lack of personalized customer experience (CX). Across the Asia-Pacific region, CX was least important for Australian respondents, with just over half of them viewing it as crucial for their continued engagement with a brand.

  16. w

    Global Customer Effort Score CES Software Market Research Report: By...

    • wiseguyreports.com
    Updated Sep 15, 2025
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    (2025). Global Customer Effort Score CES Software Market Research Report: By Software Type (Cloud-based Software, On-premise Software), By Deployment Mode (Single Tenant, Multi Tenant), By Industry (Retail, Telecommunications, Banking, Healthcare, IT Services), By Functionality (Survey Management, Data Analysis, Reporting and Insights) and By Regional (North America, Europe, South America, Asia Pacific, Middle East and Africa) - Forecast to 2035 [Dataset]. https://www.wiseguyreports.com/reports/customer-effort-score-ces-software-market
    Explore at:
    Dataset updated
    Sep 15, 2025
    License

    https://www.wiseguyreports.com/pages/privacy-policyhttps://www.wiseguyreports.com/pages/privacy-policy

    Time period covered
    Sep 25, 2025
    Area covered
    Global
    Description
    BASE YEAR2024
    HISTORICAL DATA2019 - 2023
    REGIONS COVEREDNorth America, Europe, APAC, South America, MEA
    REPORT COVERAGERevenue Forecast, Competitive Landscape, Growth Factors, and Trends
    MARKET SIZE 20241158.4(USD Million)
    MARKET SIZE 20251281.2(USD Million)
    MARKET SIZE 20353500.0(USD Million)
    SEGMENTS COVEREDSoftware Type, Deployment Mode, Industry, Functionality, Regional
    COUNTRIES COVEREDUS, Canada, Germany, UK, France, Russia, Italy, Spain, Rest of Europe, China, India, Japan, South Korea, Malaysia, Thailand, Indonesia, Rest of APAC, Brazil, Mexico, Argentina, Rest of South America, GCC, South Africa, Rest of MEA
    KEY MARKET DYNAMICSIncreasing customer experience focus, Demand for real-time feedback, Rising competition among businesses, Growing importance of customer retention, Integration with AI technologies
    MARKET FORECAST UNITSUSD Million
    KEY COMPANIES PROFILEDZendesk, Delighted, Pendo, NICE, Medallia, Salesforce, Qualtrics, SurveyMonkey, Freshworks, CustomerGauge, Zoho, HubSpot
    MARKET FORECAST PERIOD2025 - 2035
    KEY MARKET OPPORTUNITIESIntegration with AI analytics, Increased demand for customer feedback, Expansion into emerging markets, Customization for diverse industries, Cloud-based deployment solutions
    COMPOUND ANNUAL GROWTH RATE (CAGR) 10.6% (2025 - 2035)
  17. E

    Light Efficiency Community Guidelines - Edmonton Insight Community

    • data.edmonton.ca
    csv, xlsx, xml
    Updated Nov 15, 2018
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    City of Edmonton (2018). Light Efficiency Community Guidelines - Edmonton Insight Community [Dataset]. https://data.edmonton.ca/w/re9b-h8hz/depj-dfck?cur=_h8ovzn3Jfd&from=UyYGtdauoiU
    Explore at:
    csv, xml, xlsxAvailable download formats
    Dataset updated
    Nov 15, 2018
    Dataset authored and provided by
    City of Edmonton
    Area covered
    Edmonton
    Description

    This was one single topic among several from the August 2018 Mixed Topic survey. To view the survey questions, click on the following link:

    https://www.edmontoninsightcommunity.ca/c/a/5dYrPKFE8iNAYVEdoSLqse?t=1

    Open from August 14 - 21, 2018.

    At the time the survey was launched survey invitations were sent to 9,266 Insight Community Members. 2,639 members completed the survey which represents a completion rate of 29%. A total of 2,661 respondents completed the survey: 2,639 Insight Community Members and 12 from the call to action button on our webpage and 10 using the anonymous link(s) on edmonton.ca/surveys which will have no demographic information.

    Column definitions can be found as an attachment to this dataset (under the About option, in the Attachment section).

  18. a

    2019 Portland Insights Survey Result Polygons by Zip Code Group

    • hub.arcgis.com
    • gis-pdx.opendata.arcgis.com
    Updated Aug 30, 2023
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    City of Portland, Oregon (2023). 2019 Portland Insights Survey Result Polygons by Zip Code Group [Dataset]. https://hub.arcgis.com/maps/PDX::2019-portland-insights-survey-result-polygons-by-zip-code-group
    Explore at:
    Dataset updated
    Aug 30, 2023
    Dataset authored and provided by
    City of Portland, Oregon
    Area covered
    Description

    This dataset is from responses to the 2019 Portland Insights Survey, a 56-question comprehensive survey of the Portland community administered by the City Budget Office. It was open for all Portlanders to take online or via canvassers in May 2019. The survey covered topics including budget priorities and satisfaction with City services. This dataset includes 8,027 responses, which is the number of responses to the survey collected from Portland residents over 16 years of age after data cleaning. This data is reported at the ZIP GROUP level. ZIP codes that comprise the ZIP Groups and additional information on the datacleaning process can be found in the final survey report at the following link:https://www.portlandoregon.gov/cbo/article/740406-- Additional Information: Category: Miscellaneous Purpose: The intent of this dataset is for interested parties, including governments, nonprofit organizations, community groups and community members to explore the data from the 2019 Portland Insights Survey in order to gain a deeper understanding of the sentiments of the Portland communities. This data may be used in various projects and efforts. Update Frequency: Never-- Metadata Link: https://www.portlandmaps.com/metadata/index.cfm?&action=DisplayLayer&LayerID=54730

  19. Socio-Economic Insights Survey 2024 - Moldova

    • catalog.ihsn.org
    • datacatalog.ihsn.org
    • +1more
    Updated Mar 31, 2025
    + more versions
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    UN Refugee Agency (UNHCR) (2025). Socio-Economic Insights Survey 2024 - Moldova [Dataset]. https://catalog.ihsn.org/catalog/12832
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    Dataset updated
    Mar 31, 2025
    Dataset provided by
    United Nations High Commissioner for Refugeeshttp://www.unhcr.org/
    Impact - REACH
    Time period covered
    2024
    Area covered
    Moldova
    Description

    Abstract

    The 2024 Socio-Economic Insights Survey (SEIS) in Moldova, conducted by UNHCR in partnership with REACH, provides essential data on the needs of refugees and third-country nationals displaced from Ukraine. Building on the 2023 Multi-Sectoral Needs Assessment (MSNA), this household-level survey collected insights on protection, food security, education, livelihoods, health, and socio-economic inclusion to inform humanitarian planning and decision-making. A total of 622 in-person interviews were conducted across Moldova (excluding the Transnistrian region) between June 3 and July 12, 2024. The survey used purposive and respondent-assisted sampling to capture household and individual-level data on living conditions, access to services, and integration challenges. This anonymized dataset supports stakeholders in addressing the needs of displaced populations and promoting integration and access to essential services in Moldova.

    Geographic coverage

    Moldova

    Analysis unit

    Household

    Universe

    Households of Ukrainian refugees and third-country nationals displaced from Ukraine residing in Moldova

    Kind of data

    Sample survey data [ssd]

    Sampling procedure

    The sample was selected using non-probability sampling, combining purposive sampling (to target key refugee and third-country national populations) and respondent-assisted sampling (to reach households within these groups). The sampling frame included Ukrainian refugees and third-country nationals displaced from Ukraine across Moldova, excluding the Transnistrian region.

     Since this is a non-probability sample, findings are indicative of trends among surveyed populations but are not statistically representative of all refugees and displaced persons in Moldova.
    

    Mode of data collection

    Face-to-face interview

    Research instrument

    Key topics covered include protection, gender-based violence, mental health, socio-economic status, health, accommodation, food security, education, social cohesion, and access to humanitarian aid.

  20. Model measurement list.

    • plos.figshare.com
    xls
    Updated May 13, 2024
    + more versions
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    Lili Liu; Hongxia Zhao (2024). Model measurement list. [Dataset]. http://doi.org/10.1371/journal.pone.0301678.t001
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    xlsAvailable download formats
    Dataset updated
    May 13, 2024
    Dataset provided by
    PLOShttp://plos.org/
    Authors
    Lili Liu; Hongxia Zhao
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    Chinese traditional cultural symbols possess great aesthetic and cultural value, and are widely utilized in product design. In this study, we explore the relationship between metaphor design based on traditional cultural symbols, customer experience and cultural identity, and further estimate how these three variables stimulate consumers’ perceived value to generate consumers’ purchase intention. Based on existing traditional cultural literature and Stimulus-organism-response theory (SOR), we proposed a theoretical research model to characterize the relationship among metaphor design based on traditional cultural symbols, customer experience, cultural identity, perceived value and consumers’ purchase intention. A research survey was conducted and 262 questionnaires were collected in total with 241 valid. We used Smart PLS graph version 3.0 for data analysis. Results indicate that the cognition of metaphor design based on traditional cultural symbols and customer experience has a direct and significant impact on the emotional value thereby, eliciting consumers’ purchase intention, metaphor design based on traditional cultural symbols is directly and indirectly (i.e., through customer experience or perceived value) positively associated with consumers’ purchase intention, also customer experience is directly and indirectly (i.e., through perceived value) associated with consumer purchase intention, cultural identity mediates the indirect effect of customer experience and perceived value on purchase intention, the moderating role of cultural identity between customer experience and perceived value is not significant. Our findings help to expand the existing literature on consumer purchase intentions by rationally using traditional cultural symbols in the product metaphor design.

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Archive Market Research (2025). Customer Survey Software Report [Dataset]. https://www.archivemarketresearch.com/reports/customer-survey-software-557281

Customer Survey Software Report

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Dataset updated
Sep 24, 2025
Dataset authored and provided by
Archive Market Research
License

https://www.archivemarketresearch.com/privacy-policyhttps://www.archivemarketresearch.com/privacy-policy

Time period covered
2025 - 2033
Area covered
Global
Variables measured
Market Size
Description

The global Customer Survey Software market is poised for significant expansion, projected to reach a substantial market size by the end of the forecast period. With a robust Compound Annual Growth Rate (CAGR) of approximately 12%, driven by the increasing need for businesses to gather customer feedback for product development, service improvement, and enhanced customer experience, this market is on a strong upward trajectory. The proliferation of cloud-based solutions is a primary driver, offering scalability, accessibility, and cost-effectiveness for businesses of all sizes. Furthermore, the growing emphasis on data-driven decision-making across industries, from SMEs seeking to understand their niche customer base to large enterprises aiming for comprehensive market insights, fuels the demand for sophisticated survey tools. Innovations in survey design, analytical capabilities, and integration with CRM and marketing automation platforms are also contributing to market growth, enabling businesses to capture richer, more actionable data. Key trends shaping the Customer Survey Software market include the rising adoption of AI-powered analytics for sentiment analysis and automated report generation, offering deeper insights from qualitative feedback. The demand for omnichannel feedback collection, integrating surveys across web, mobile, email, and in-app channels, is also gaining momentum. However, challenges such as data privacy concerns and the increasing saturation of the market with numerous vendors could moderate growth. Despite these restraints, the inherent value of understanding customer sentiment and behavior ensures a sustained demand for these solutions. The market is characterized by a competitive landscape with established players and emerging innovators focusing on niche functionalities and user experience, ultimately benefiting end-users with a wider array of advanced tools. Here's a report description for Customer Survey Software, incorporating your requirements:

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