Apple’s grip on customer loyalty remains one of its most valuable competitive advantages. In 2025, signs point to sustained emotional connection, ecosystem lock-in, and high repurchase intent among users. Whether in smartphones, wearables, or services, Apple’s retention performance directly influences its revenue stability and market strength. In sectors such as...

In 2025, Apple’s brand value amounted to approximately *** trillion U.S. dollars. This represented a roughly ** percent increase from the **** billion dollars seen in 2024. The U.S. tech company retained its crown as the most valuable brand worldwide and is the first brand in the history of the ranking to record a brand value of over ************ dollars. Apple’s brand loyalty and global revenue Apple stands out for its high-design products and strong brand loyalty. When the company releases a new product, consumers often queue in front of the tech firm stores, despite the device’s price or if other companies offer a similar product. Apple’s annual financial results are a mirror of its growing success. The company's global revenue stood at *** billion dollars in the fiscal year 2023. Apple’s smartphone business The development process of Apple's smartphone started in 2004, and the first-generation iPhone was introduced in 2007. In the course of time, Apple became one of the biggest global smartphone manufacturers. In the first quarter of 2025, iPhone sales accounted for more than half of Apple's revenue. In the last quarter of 2024, Apple held **** percent of the global smartphone market, leading the ranking, followed by its biggest competitor, South Korean multinational manufacturing conglomerate Samsung.

How high is the brand awareness of Apple in the United States?When it comes to watches users, brand awareness of Apple is at *** in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Apple in the United States?In total, *** of U.S. watches users say they like Apple. However, in actuality, among the *** of U.S. respondents who know Apple, *** of people like the brand.What is the usage share of Apple in the United States?All in all, *** of watches users in the United States use Apple. That means, of the *** who know the brand, *** use them.How loyal are the owners of Apple?Around *** of watches users in the United States say they are likely to use Apple again. Set in relation to the *** usage share of the brand, this means that *** of their owners show loyalty to the brand.What's the buzz around Apple in the United States?In March 2024, about *** of U.S. watches users had heard about Apple in the media, on social media, or in advertising over the past three months. If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

According to a survey about the music streaming industry in the Middle East and North Africa (MENA) region in the first half of 2020, ** percent of respondents in the region who were Apple music users might switch to another music streaming platform. Anghami had the highest brand loyalty among music streaming brands in the region.

The Apple Product Review Dataset is a valuable resource for analyzing user opinions, satisfaction, and sentiments regarding various Apple products. This dataset typically contains user-generated reviews and ratings from popular platforms like Apple’s App Store or e-commerce websites. Each review provides insight into the users’ experiences, preferences, and challenges with devices such as iPhones, MacBooks, iPads, and Apple Watches. By analyzing these reviews, researchers and businesses can gain an understanding of product strengths and weaknesses, as well as emerging trends in customer expectations. One of the key aspects of this dataset is the sentiment analysis it allows. By categorizing reviews into positive, negative, or neutral sentiments, data analysts can measure overall customer satisfaction and identify common pain points. For example, users might praise the sleek design and advanced technology of an iPhone while expressing frustration with its battery life or high price. These insights can be incredibly useful for Apple and other tech companies as they work to improve their products based on real-world feedback. Moreover, the dataset helps in identifying patterns of user behavior. Through analysis of the reviews, it is possible to see how different demographics react to Apple products, such as identifying whether younger users are more inclined towards certain features or if professional users demand more productivity-oriented improvements. It can also highlight how user sentiment evolves over time, particularly with software updates or the release of new models. In conclusion, the Apple Product Review Dataset serves as a rich source of information for companies looking to enhance their product development, marketing strategies, and customer support systems. With proper data analysis, it is possible to drive better customer engagement, enhance product features, and maintain brand loyalty by addressing the core issues customers face.

In the first quarter of 2023, Lenovo shipped 22.4 percent of all personal computers worldwide, whilst HP Inc. occupied 21.1 percent of the PC market. Dell ranked third among vendors in terms of PC shipments, accounting for 16.7 percent of the market.

Introduction

iPhone Users Statistics: Apple’s iPhone has become a cornerstone of the global smartphone market, renowned for its premium design, strong brand loyalty, and deep integration within the Apple ecosystem. Since its 2007 debut, the iPhone has cultivated a vast and diverse user base worldwide. This report explores key iPhone user statistics, including demographics, geographic distribution, market share, usage patterns, and purchasing behaviour.

By analyzing current trends and historical data, the report offers valuable insights into consumer preferences and mobile technology adoption, serving as a strategic resource for businesses, developers, and industry stakeholders seeking to navigate the evolving digital landscape.

How high is the brand awareness of Apple in the United States?When it comes to wearables users, brand awareness of Apple is at **% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Apple in the United States?In total, **% of U.S. wearables users say they like Apple. However, in actuality, among the **% of U.S. respondents who know Apple, **% of people like the brand.What is the usage share of Apple in the United States?All in all, **% of wearables users in the United States use Apple. That means, of the **% who know the brand, **% use them.How loyal are the users of Apple?Around **% of wearables users in the United States say they are likely to use Apple again. Set in relation to the **% usage share of the brand, this means that **% of their users show loyalty to the brand.What's the buzz around Apple in the United States?In August 2022, about **% of U.S. wearables users had heard about Apple in the media, on social media, or in advertising over the past three months. Of the **% who know the brand, that's **%, meaning at the time of the survey there's considerable buzz around Apple in the United States.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

Context

"Predict behavior to Stock Analysis. You can analyze all relevant Apple and Microsoft stock data and develop focused customer retention programs."

Content

The Data Set Work on top 2 Company Stock Analysis for valuation of 10 year Historical Data.

Inspiration To explore this type of models and learn more about the subject.

In a world where digital audio fills commutes, workouts, and late-night scrolls, podcasts have carved out a loyal audience, and Apple Podcasts remains a pivotal player in that space. Back in the day, it was just another app on your iPhone. But now? It’s the home base for millions of...

How high is the brand awareness of Apple in the UK?When it comes to consumer electronics online shop users, brand awareness of Apple is at **% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Apple in the UK?In total, **% of UK consumer electronics online shop users say they like Apple. What is the usage share of Apple in the UK?All in all, **% of consumer electronics online shop users in the UK use Apple. How loyal are the customers of Apple?Around **% of consumer electronics online shop users in the UK say they are likely to use Apple again. What's the buzz around Apple in the UK?In **********, about **% of UK consumer electronics online shop users had heard about Apple in the media, on social media, or in advertising over the past three months. If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

In 2023, Alphabet emerged as the Fortune 100 tech company with highest consumer loyalty score, which stood at ** points out of a 100. Intel and Apple ranked second, both earning ** points.

Apple generated over ***billion U.S. dollars in revenue from iPhone sales in the fourth quarter of the 2025 financial year. Apple revenue streams Apple registered its highest revenue to date in FY 2022, when the company’s revenue stood at over *** billion U.S. dollars. Apple’s success over the years can be explained by strong brand loyalty and the constant release of innovative products, updates, and features. The iPod, for example, was one of the first successful releases of the company to the consumer market. However, according to industry experts, the increased capacity of smartphones to play and store music led to the decline of digital music device sales, such as the iPod. Rise of Apple iPhone Since its introduction in 2007, Apple’s iPhone has gained space in the market. In the first quarter of Apple's 2025 financial year, iPhone sales revenue stood at over ** billion U.S. dollars. The increase in device sales had a direct impact on the iPhone’s share of the company’s total revenue. In the beginning of 2009, sales of the iPhone accounted for about ** percent of Apple’s total revenue. By the first quarter of 2025, this share was at around ** percent. Other products and services Apple’s iPad tablet, the Mac computer, and customer services are important revenue streams as well for Apple. Together, these three revenue streams generated over ** billion U.S. dollars for the company in the first quarter of the 2025 fiscal year. Other products such as wearables, home, and accessories generated over ** billion U.S. dollars in the same quarter.

Introduction

iPhone Users Statistics: With the active installed base of iPhone users soaring past the 1.5 billion mark, Apple’s influence on the global consumer technology landscape is undeniable. It’s more than just a phone; it’s a cultural signifier, a secure ecosystem, a powerful engine for a nearly 400 billion dollar company. Apart from all, Apple remains a premium brand.

While Android controls he volume of the global smartphone market, the dedication, purchasing power, and platform loyalty of the average iPhone user create a level of unparalleled market value.

These data for 2025 give us a clear idea of a tech company solidifying its premium position, deepening its penetration in the world’s most lucrative markets, especially in India, and leveraging its software and services to turn device owners into lifetime customers.

In this comprehensive report, I’d like to discuss the figures behind the millions of daily activations, billions in revenue, and the demographic changes that are changing the global population of iPhone users. Let’s get into it.

In 2024, iOS comics and cartoon apps had the highest retention rate after one day from install, approximately ** percent among the Apple App Store users worldwide. iOS stickers apps had a ***** percent retention rate on day one, which dropped to ** percent after ** days from install. Medical apps presented a retention rate of approximately ** percent after ** days from install among global iOS users.

The number of iPhone users in the United States increased to ***** million as of February 2022, partially credited to its price reductions on older smartphone models and the retreat of a major competitor, Huawei, from the market, according to the source. Is loyalty the core to Apple’s success? The iPhone is manufactured by Apple and has a considerable share of the smartphone market in the United States. Apple’s ability to build a trustworthy relationship with its customers is one reason for the success of the iPhone. Satisfaction and brand loyalty for Apple smartphones has been consistently high among U.S. customers.

During the third quarter of 2024, retention in iOS apps after one day was at **** percent, while retention after 30 days was at *** percent. iOS apps enjoyed an overall ****** retention rate than apps on Android.

This statistic shows the results of a survey conducted from February to April 2018 among adult Americans on their preferred smartphone brands. The results were sorted by recent purchases based on the customers' loyalty. During the survey, **** percent of respondents prefer an Apple iPhone based on their loyalty to the brand; **** percent of respondents prefer this brand without any feeling of loyalty.

According to the results of a survey conducted in 2021 on smartphones, approximately 75 percent users of Apple smartphones were willing to upgrade their smartphone with the same manufacturer. The least satisfied were Motorola users, at approximately 27 percent. During the surveyed time period, Samsung was the most popular smartphone brands across the south Asian nation.

As of 2025, Apple was ranked as the most valuable U.S. brand, with a brand value of nearly 574.5 billion U.S. dollars. Tech giants Microsoft and Google followed with 461.1 and 413 billion dollars, respectively. What is brand value? Brand value, not to be mistaken for brand equity, is a commonly used phrase in the marketing industry. It describes the value of brands based on the assumption that the owner of a well-known brand name can generate more money compared to products with a less famous name. Strong brands influence customer choice and create loyalty. In 2025, U.S. brands dominated the ranking of the most valuable brands worldwide. Brand loyalty of Apple Apple is renowned for its well-designed products and strong brand loyalty: when a new product is launched, demand for the company's products results in long queues outside the stores, despite product prices or competition from other brands. As a result, Apple’s annual global revenue has experienced remarkable growth over the years, amounting to over 391 billion dollars in 2024.