During a 2024 survey, 64 percent of responding consumers from the United States stated that quality made them loyal to a brand. Good customer service ranked second, named by half of respondents.

According to Statista's Consumer Insights Survey conducted between April 2024 and March 2025, 35 percent of consumers in the United States used a points-based reward program. Roughly one-third of respondents signed up for cashback programs. Some 16 percent did not use any type of loyalty programs.

Marketers in the United States dedicated roughly 30 percent of their budget to loyalty programs, according to in 2024. In China, the share allocated to loyalty was as high as 51 percent.

During a survey conducted among loyalty program decision-makers from across the globe, nearly seven out of 10 respondents in the United States reported being satisfied with their current loyalty programs in 2024. In Germany, roughly 65 percent of marketers were content.

Apple’s grip on customer loyalty remains one of its most valuable competitive advantages. In 2025, signs point to sustained emotional connection, ecosystem lock-in, and high repurchase intent among users. Whether in smartphones, wearables, or services, Apple’s retention performance directly influences its revenue stability and market strength. In sectors such as...

During an early 2024 survey carried out among consumers from the United States, 38 percent of respondents stated that the ability to earn larger discounts/free products through other purchases would make them most likely to join a customer loyalty program. Free shipping for online purchases ranked second, named by 37 percent of respondents.

Introduction

Loyalty Management Statistics: Loyalty management has become an essential strategy for businesses aiming to boost customer retention, encourage repeat purchases, and cultivate lasting relationships. In the face of heightened competition and shifting consumer expectations, well-designed loyalty programs have proven to be key in fostering brand loyalty and enhancing customer lifetime value.

The adoption of advanced technologies, such as AI and data analytics, has revolutionized loyalty management by allowing for more personalized and adaptive reward systems. As companies continue to prioritize customer-centric approaches, optimizing loyalty management solutions has gained even more importance. This shift is reflected in the increasing implementation of loyalty programs across various industries, with businesses dedicating more resources to tailored solutions that drive customer engagement and strengthen connections.

The rise of digital transformation and AI-driven solutions has been pivotal in this transition, allowing organizations to offer more personalized rewards and experiences. Loyalty management platforms have become essential tools for enhancing customer engagement, helping businesses analyze consumer behavior, improve customer experiences, and cultivate lasting loyalty.

The Customer Loyalty Management Platform market has emerged as a pivotal component for businesses looking to foster enduring relationships with their customers. As companies increasingly understand the significant impact of customer retention on profitability, these platforms are being adopted across various industr

As of November 2023, approximately **** in five adults surveyed in the United States considered customer support, range of options, availability, and data privacy policies as important factors in keeping them loyal to a brand. Brand purpose ranked last among the presented factors, chosen by ** percent of the respondents.

The Customer Loyalty System market has emerged as a pivotal component for businesses seeking to enhance customer retention and drive sales. These systems, which include a variety of programs and technologies designed to incentivize repeat purchases, facilitate deeper customer engagement, and nurture brand loyalty, a

The Customer Loyalty Management System Software market has witnessed significant growth in recent years, driven by the increasing recognition of customer retention as a vital component of business success. Comprising tools and platforms that enable organizations to create, manage, and analyze loyalty programs, this

The loyalty management market size is projected to grow from USD 13.63 billion in 2025 to USD 59.71 billion by 2035, representing a CAGR of 15.91% during the forecast period till 2035

The Customer Loyalty Program Software market has emerged as a pivotal component in driving brand loyalty and enhancing customer engagement across various industries, from retail to hospitality. As businesses increasingly recognize the value of retaining existing customers rather than solely attracting new ones, loya

According to a 2023 survey conducted in the United States, 81 percent of responding consumers said they purchased from the brand more frequently because they participated in a free loyalty program. Additionally, 76 percent of U.S. consumers in a free loyalty program noted that they spent more time with the brand due to their participation in the program. A similar share (78 percent) was recorded among consumers in a paid loyalty program.

If they had a choice of companies to buy from, around 55 percent of consumers in a 2023 survey in france would choose a company that offered good products or services. Good customer service support was important to 52 percent of respondents.

If they had a choice of companies to buy from, around ** percent of consumers interviewed in a 2023 Italy survey would choose a company that offered good products or services. Good customer service support was important to ** percent of respondents.

The Customer Loyalty Management Software market is an increasingly essential segment within the broader realm of customer relationship management (CRM), designed to enhance customer retention and foster brand loyalty. Businesses across various industries, from retail and hospitality to e-commerce, leverage these sop

The Customer Loyalty Software market has emerged as a pivotal segment within the broader realm of customer relationship management, driven by the growing need for businesses to foster deeper connections with their customers. These software solutions are designed to enhance customer engagement, streamline loyalty pro

Live chat has become a core tool for businesses aiming to deliver faster support, increase conversions, and build customer loyalty today. From retailers to SaaS brands, firms report measurable gains, higher order values, and happier customers once live chat becomes part of the customer journey. Industries such as e-commerce and...

The American brand Ram reported a high loyalty score among U.S. Gen Zers and Millennials, with *** percent of Gen Zers who had owned the brand reporting they would purchase it again. Tesla recorded a similar loyalty score among Gen Zers who had bought the brand in the past. Importantly, while these popularity scores are high, they represent a lower share of the Gen Z population than Ford, Chevrolet, or Toyota Gen Z buyers.