According to a January 2022-released survey among B2B marketing professionals worldwide, ** percent of respondents cited registration forms on their own websites as the most effective tactic to gain prospect and customer data. Content download or offer forms on dedicated landing pages were cited by ** percent of respondents, while ** percent cited in-person events and trade shows.
Salutary Data is a boutique, B2B contact and company data provider that's committed to delivering high quality data for sales intelligence, lead generation, marketing, recruiting / HR, identity resolution, and ML / AI. Our database currently consists of 148MM+ highly curated B2B Contacts ( US only), along with over 4M+ companies, and is updated regularly to ensure we have the most up-to-date information.
We can enrich your in-house data ( CRM Enrichment, Lead Enrichment, etc.) and provide you with a custom dataset ( such as a lead list) tailored to your target audience specifications and data use-case. We also support large-scale data licensing to software providers and agencies that intend to redistribute our data to their customers and end-users.
What makes Salutary unique? - We offer our clients a truly unique, one-stop aggregation of the best-of-breed quality data sources. Our supplier network consists of numerous, established high quality suppliers that are rigorously vetted. - We leverage third party verification vendors to ensure phone numbers and emails are accurate and connect to the right person. Additionally, we deploy automated and manual verification techniques to ensure we have the latest job information for contacts. - We're reasonably priced and easy to work with.
Products: API Suite Web UI Full and Custom Data Feeds
Services: Data Enrichment - We assess the fill rate gaps and profile your customer file for the purpose of appending fields, updating information, and/or rendering net new “look alike” prospects for your campaigns. ABM Match & Append - Send us your domain or other company related files, and we’ll match your Account Based Marketing targets and provide you with B2B contacts to campaign. Optionally throw in your suppression file to avoid any redundant records. Verification (“Cleaning/Hygiene”) Services - Address the 2% per month aging issue on contact records! We will identify duplicate records, contacts no longer at the company, rid your email hard bounces, and update/replace titles or phones. This is right up our alley and levers our existing internal and external processes and systems.
Harness the power of 72 million Indian individual profiles and gain unparalleled insights into the Indian consumer market. This comprehensive dataset, enriched with receipt data, and consumer sentiment data, is your key to unlocking targeted marketing campaigns and innovative product development.
Our meticulously curated data empowers you to:
Target the Right Audience: Leverage interest data to segment your audience based on their preferences, ensuring your marketing campaigns reach the most receptive consumers.
Drive B2B Lead Retargeting: Identify high-potential leads with academic data and education marketing data, allowing you to target them effectively and convert them into valuable customers.
Gain Deeper Customer Insights: Uncover consumer sentiment data to understand customer perceptions, preferences, and buying behaviors, enabling you to tailor your offerings for maximum impact.
Optimize Audience Analytics: Analyze receipt data to understand purchasing habits, product preferences, and brand loyalty, providing actionable insights for optimizing your marketing strategies.
Unlock Identity Resolution: Use our complete Indian customer data to accurately identify individuals, ensuring your marketing efforts reach the right people, eliminating waste and maximizing ROI.
What do you get with our Indian profiles: Continuously updated profiles 72M Freshest Profiles from the Biggest B2B Social Network Enhanced Profile Data Tracking 100+ Data Attributes per Profile Great coverage for India
Note: Our Profiles do not include PII and/or phone numbers.
From our comprehensive US Data Lake, we proudly present 23M+ high-quality US decision-makers and influencers.
Take your ABM strategy to the next level, build a strong pipeline and close deals by laser targeting key decision-makers and influencers based on their department, job functions, job responsibilities, interest areas and expertise, then utilise essential prospect information, including verified work email addresses and business phone and social links.
Our data is sourced directly from executives, businesses, official sources and registries, standardised, de-duped, and verified, and then processed through vigorous compliance procedures for GDPR/PECR on a legitimate interest basis and RTBI etc. This results in a highly accurate single source of quality and compliant B2B data.
It is with our B2B Live Data Lake that we can enrich your CRM data, supply new prospect data, verify leads, and provide you with a custom dataset tailored to your target audience specifications. We also cater for big data licensing to software providers and agencies that intend to supply our data to their customers and use it in their software solutions.
and much more
Why Choose 1 Stop Data?
Products and Services:
The oscar4.io web platform for self-service data on demand Bulk data feeds Data hygiene, standardisation, cleansing and enrichment Know Your Business (KYB)
Keywords:
B2B,Prospect Data,Validated Work Emails,Personal Emails,Email Enrichment,Company Data,Lead Enrichment,Data Enhancement,Account Based Marketing (ABM),Customer Data,Phone Enrichment,LinkedIn URL,Market Intelligence,Business Intelligence,Data Append,Contact Data,Lead Generation,360-Degree Customer View,Data Cleansing,Lead Data,Email and Phone Validation,Data Augmentation,Segmentation,Data Enrichment,Email Marketing,Data Intelligence,Direct Marketing,Customer Insights,Audience Targeting,Audience Generation,Mobile Phone,B2B Data Enrichment,Social Advertising,Due Diligence,B2B Advertising,Audience Insights,B2B Lead Retargeting,Contact Information,Demographic Data,Consumer Data Enrichment,People-Based Marketing,Contact Data Enrichment,Customer Data Insights,Prospecting,Sales Intelligence,Predictive Analytics,Email Address Validation,Company Data Enrichment,Audience Intelligence,Cold Outreach,Analytics,Marketing Data Enrichment,Customer Acquisition,Data Cleansing,B2C Data,People Data,Professional Information,Recruiting and HR,KYC,B2B List Validation,Lead Information,Sales Prospecting,B2B Sales,B2B Data,Lead Lists,Contact Validation,Competitive Intelligence,Customer Data Enrichment,Identity Resolution,Identity Validation,Data Science,B2C Data Enrichment,B2C,Lead Data Enrichment,Social Media Data.
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Noticeable shift to data-driven advertising and marketing is driving demand for customer data platform (CDP) services. The global customer data platform market is placed at US$ 2.6 billion in 2024 and has been projected to expand at a CAGR of 13% to reach a valuation of US$ 8.7 billion by 2034-end.
Report Attributes | Details |
---|---|
Customer Data Platform Market Size (2024E) | US$ 2.6 Billion |
Forecasted Market Value (2034F) | US$ 8.7 Billion |
Global Market Growth Rate (2024 to 2034) | 13% CAGR |
North America Market Share (2034E) | 24.3% CAGR |
Market Share of Retail Segment (2034F) | 21% |
Japan Market Growth Rate (2024 to 2034) | 13.5% |
Key Companies Profiled |
|
Country-wise Insights
Attribute | United States |
---|---|
Market Value (2024E) | US$ 300 Million |
Growth Rate (2024 to 2034) | 13.5% CAGR |
Projected Value (2034F) | US$ 1.06 Billion |
Attribute | China |
---|---|
Market Value (2024E) | US$ 300 Million |
Growth Rate (2024 to 2034) | 13% CAGR |
Projected Value (2034F) | US$ 1.02 Billion |
Category-wise Insights
Attribute | Analytics |
---|---|
Segment Value (2024E) | US$ 1.3 Billion |
Growth Rate (2024 to 2034) | 12.3% CAGR |
Projected Value (2034F) | US$ 4.2 Billion |
Attribute | Retail |
---|---|
Segment Value (2024E) | US$ 600 Million |
Growth Rate (2024 to 2034) | 12% CAGR |
Projected Value (2034F) | US$ 1.8 Billion |
Customer Engagement Solutions Market Size 2024-2028
The customer engagement solutions market size is forecast to increase by USD 16.31 billion, at a CAGR of 13.1% between 2023 and 2028.
The market is experiencing significant growth, driven by the increasing adoption of e-commerce business models and the growing demand for social interaction. E-commerce's rise has created a need for more effective ways to engage customers, leading to increased investment in customer engagement solutions. Additionally, consumers' preference for personalized and interactive experiences is fueling this trend. However, the market faces challenges, most notably data security concerns. As businesses collect and store more customer data, ensuring its protection becomes paramount. This requires robust security measures and adherence to data privacy regulations. Navigating these challenges while capitalizing on market opportunities will require strategic planning and innovative solutions. Companies seeking to succeed in this landscape must focus on delivering personalized, secure, and engaging customer experiences. By addressing these trends and challenges, businesses can differentiate themselves and build strong customer relationships.
What will be the Size of the Customer Engagement Solutions Market during the forecast period?
Explore in-depth regional segment analysis with market size data - historical 2018-2022 and forecasts 2024-2028 - in the full report.
Request Free SampleThe market continues to evolve, driven by the increasing importance of data-driven insights and personalized interactions. Companies across various sectors are leveraging tools such as marketing automation, feedback management, and data analytics to enhance customer experiences and drive business growth. Churn rate reduction is a key focus, with personalized marketing and customer advocacy strategies aiming to retain valuable customers. Brand awareness is another priority, with content marketing and social media marketing playing essential roles. Customer success teams utilize lead scoring, loyalty programs, and customer journey mapping to identify and engage high-value prospects and customers. Reputation management and survey tools help businesses gather and analyze customer feedback, leading to improved customer satisfaction (CSAT) and overall experience (CX).
Predictive analytics and machine learning (ML) enable more effective lead generation and customer support. API integrations, call centers, and omnichannel marketing ensure seamless interactions across multiple channels. Data privacy and security are paramount, with cloud computing platforms providing robust solutions. Customer segmentation and self-service portals empower customers to engage on their terms. Account-based marketing (ABM) and user experience (UX) strategies further personalize interactions, while Adobe Experience Cloud and email marketing platforms facilitate targeted, data-driven campaigns. Lead nurturing and live chat features help businesses engage prospects and convert them into customers. Help desks and customer service teams leverage data analytics to resolve issues efficiently and effectively.
Ultimately, the customer engagement solutions landscape is characterized by continuous innovation and adaptation to meet the evolving needs of businesses and consumers alike.
How is this Customer Engagement Solutions Industry segmented?
The customer engagement solutions industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments. ComponentSolutionsServicesDeploymentCloudOn-premisesSizeSMEsLarge enterprisesSMEsLarge enterprisesGeographyNorth AmericaUSEuropeFranceUKAPACChinaJapanRest of World (ROW)
By Component Insights
The solutions segment is estimated to witness significant growth during the forecast period.In today's business landscape, delivering personalized and seamless experiences is crucial for customer engagement. Customer engagement solutions are transforming the way companies interact with their clients, enabling real-time communication across multiple channels. These solutions encompass a range of tools and software, from live chat and email marketing to machine learning and predictive analytics. Data security is a top priority, ensuring that customer information remains protected. Big data plays a significant role in these solutions, providing valuable insights for retention strategies, lead scoring, and customer segmentation. Knowledge bases and self-service portals empower customers to find answers on their own, reducing the workload on customer service teams. Artificial intelligence and machine learning enhance customer experiences by offering personalized recommendations and automating repetitive tasks. Omnichannel marketing, incl
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The Data Enrichment Tool market is experiencing robust growth, driven by the increasing need for businesses to improve data quality and gain actionable insights from their customer and prospect information. The market, estimated at $5 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching a value exceeding $15 billion by 2033. This expansion is fueled by several key factors. Firstly, the proliferation of digital channels and data sources generates incomplete and fragmented information, creating a significant demand for data enrichment solutions. Secondly, businesses across all sizes—from SMEs leveraging these tools for efficient marketing campaigns to large enterprises utilizing them for improved customer relationship management (CRM) —are increasingly recognizing the value proposition of accurate, comprehensive data. Thirdly, the ongoing evolution of cloud-based solutions provides greater scalability, accessibility, and cost-effectiveness compared to on-premises deployments, fostering market expansion. Key trends include the integration of artificial intelligence (AI) and machine learning (ML) for enhanced automation and accuracy, as well as the rise of specialized enrichment tools catering to niche industry needs. However, challenges remain, including data privacy regulations and concerns regarding data security, which act as restraints on market growth. The competitive landscape features both established players and emerging startups, offering a diverse range of solutions to meet varying business requirements. The segmentation of the market reveals strong growth across both application (SMEs and Large Enterprises) and type (Cloud-based and On-premises). While cloud-based solutions currently dominate, the on-premises segment retains a significant presence, particularly among large enterprises with stringent data security requirements. Geographically, North America and Europe currently hold the largest market shares, but regions like Asia-Pacific are exhibiting rapid growth, driven by increasing digital adoption and economic expansion. Companies like Clearbit, ZoomInfo, and Experian are key players, constantly innovating to maintain their market positions amidst growing competition. Future growth will depend on the continuous development of sophisticated algorithms, enhanced data privacy features, and strategic partnerships that expand access to high-quality data sources. The market's potential remains substantial, underpinned by the ever-increasing dependence on data-driven decision-making across numerous industries.
With Versium REACH's Contact Append or Contact Append Plus you can add consumer contact data, including multiple phone numbers or mobile-only to your list of customers or prospects. With Versium REACH you are connected to our proprietary database of over 300+ million consumers, 1 Billion emails, and over 150 million households in the United States. Through either our API or platform you can have contact data appended to your records with any of the following supplied values; Email Address Phone Postal Address, City, State, ZIP First Name, Last Name, City, State First Name, Last Name, ZIP
During a survey among business-to-business (B2B) marketers published in February 2025, approximately 51 percent of participants included creating an overall strategy among the most challenging aspects of using marketing automation to improve performance. Collecting quality data and allocating budget and resources followed, mentioned by 49 and 43 percent of respondents, respectively. According to the same study, B2B marketers' top goals when improving marketing automation included better data quality and ideal customer and prospect identification.
According to our latest research, the global sales intelligence market size reached USD 4.2 billion in 2024, reflecting robust adoption across industries. The market is expected to grow at a CAGR of 11.8% from 2025 to 2033, reaching a forecasted value of USD 11.8 billion by 2033. This impressive expansion is driven by the escalating demand for advanced data analytics and automation in sales processes, which enables organizations to optimize lead generation, improve customer engagement, and drive revenue growth.
A major growth factor for the sales intelligence market is the increasing emphasis on data-driven decision-making within sales organizations. Enterprises are leveraging sales intelligence platforms to gain actionable insights from vast volumes of customer and prospect data, including behavioral trends, purchase histories, and engagement patterns. This data-centric approach empowers sales teams to personalize outreach, prioritize high-value leads, and enhance conversion rates. As competition intensifies across industries, the ability to harness accurate, real-time intelligence has become a critical differentiator, prompting significant investments in sales intelligence solutions.
Another key driver is the integration of artificial intelligence (AI) and machine learning (ML) within sales intelligence platforms. AI-powered tools are transforming traditional sales processes by automating lead scoring, predictive analytics, and opportunity identification. These capabilities enable organizations to anticipate customer needs, forecast sales trends, and optimize resource allocation. The proliferation of cloud computing has further accelerated the adoption of AI-driven sales intelligence, making advanced analytics accessible to organizations of all sizes. As AI technologies continue to evolve, their role in enhancing the accuracy and efficiency of sales intelligence platforms is expected to expand, fueling further market growth.
The rapid digital transformation across verticals such as BFSI, IT & telecom, retail & e-commerce, and healthcare is also propelling the adoption of sales intelligence solutions. As customer journeys become increasingly complex and multi-channel, enterprises are seeking comprehensive platforms that can consolidate data from diverse sources, including CRM systems, social media, and web analytics. Sales intelligence tools enable seamless integration of these data streams, providing a unified view of prospects and customers. This holistic approach not only streamlines sales operations but also supports strategic decision-making, helping organizations respond swiftly to market dynamics and evolving customer expectations.
From a regional perspective, North America currently dominates the sales intelligence market, accounting for the largest share in 2024. This leadership can be attributed to the region's advanced technological infrastructure, high digital adoption rates, and the presence of numerous leading sales intelligence vendors. Europe and Asia Pacific are also witnessing substantial growth, driven by increasing investments in digital transformation and the rising adoption of cloud-based sales solutions. In particular, Asia Pacific is emerging as a high-growth region, supported by expanding SME sectors and rapid economic development. Latin America and the Middle East & Africa, while still nascent, are expected to register notable growth over the forecast period as organizations in these regions increasingly recognize the value of sales intelligence in driving business outcomes.
The component segment of the sales intelligence market is primarily divided into software and services, each playing a pivotal role in the overall ecosystem. Software solutions dominate the market, accounting for the majority of the revenue share in 2024. These platforms offer a suite of functionalities, including data enrichment, lead scoring, predictive analytics, and CRM integration, which are e
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Total-Other-Income-Expense-Net Time Series for Liveramp Holdings Inc. LiveRamp Holdings, Inc., a technology company, operates a data collaboration platform in the United States, Europe, the Asia-Pacific, and internationally. It operates LiveRamp Data Collaboration platform that enables an organization to unify customer and prospect data to build a single view of the customer in a way that protects consumer privacy. The company's platform supports various people-based marketing solutions, including data collaboration, activation, measurement and analytics, identity, and data marketplace. It sells its solutions to enterprise marketers, agencies, marketing technology providers, publishers, and data providers in various industry verticals, such as financial, insurance and investment services, retail, automotive, telecommunications, technology, consumer packaged goods, media, healthcare, travel and hospitality, entertainment, and non-profit. The company was formerly known as Acxiom Holdings, Inc. and changed its name to LiveRamp Holdings, Inc. in October 2018. The company was incorporated in 2018 and is headquartered in San Francisco, California.
Success.ai provides a robust, enterprise-grade solution with access to over 700 million public profiles and 170 million verified employee profiles, encompassing comprehensive prospect data fir B2B and B2C. This extensive database is crafted to assist organizations in targeting key decision-makers, enhancing recruitment processes, and powering dynamic B2B marketing initiatives. Our offerings are designed to meet diverse industry needs, from small businesses to large enterprises, ensuring global coverage and up-to-date information.
Why Choose Success.ai?
APIs: Enrichment API: Our Enrichment APIs provide real-time data updates, allowing you to maintain accurate and current information in your systems. This is essential for businesses looking to enhance their lead information, making it ideal for dynamic lead generation and customer relationship management.
Lead Generation API: Maximize your lead generation efforts with our extensive database that includes key contact details like work emails and phone numbers, crucial for connecting with decision-makers. Our data is meticulously verified to ensure you’re reaching the right contacts, with up 860k API calls/day.
Key Use Cases:
Success.ai stands as your premier partner in harnessing the power of detailed contact data to drive business growth and operational efficiency. Our commitment to delivering tailored, accurate, and ethically sourced data ensures that you can engage with your target audience effectively and responsibly.
Get started with Success.ai today and experience how our B2B and B2C contact data solutions can transform your business strategies and lead you to achieve measurable success.
No one beats us on price. Period.
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Its a data calculation for a paper title: Prospects for Using Charity Lotteries in Social Marketing
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As per Cognitive Market Research's latest published report, the Global Force services market size was USD 9.25 billion in 2022 and it is forecasted to reach USD 15.18 billion by 2030. Force services Industry's Compound Annual Growth Rate will be 8.3% from 2023 to 2030. What is Driving Force Services Market?
A data-driven sale is a sales approach that leverages data and analytics to make informed decisions and improve sales effectiveness. Data-driven sales involves collecting and analyzing data on customers, prospects, and the sales process to identify trends, insights, and opportunities to optimize sales performance.
Data Quality and Availability is a restraints of the force services market
The effectiveness of data-driven sales is highly dependent on the quality and availability of data. If the data is incomplete, inaccurate, or outdated, it can lead to flawed insights and decisions.
The rising adoption of Digital Transformation will drive the force services market growth
The increasing adoption of digital technologies and platforms is changing the way companies sell and engage with customers. This is creating a demand for salespeople who are tech-savvy and can leverage digital tools to drive sales. What are Force services?
Force services is a cloud-based customer relationship management (CRM) platform that offers a range of services to help businesses manage their sales, marketing, customer service, and analytics functions
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Taiwan CCI: next 6 mth: Investment Prospect of Stock Market data was reported at 77.600 Point in Nov 2018. This records a decrease from the previous number of 85.300 Point for Oct 2018. Taiwan CCI: next 6 mth: Investment Prospect of Stock Market data is updated monthly, averaging 73.200 Point from Jan 2001 (Median) to Nov 2018, with 215 observations. The data reached an all-time high of 109.700 Point in Apr 2015 and a record low of 38.800 Point in Oct 2001. Taiwan CCI: next 6 mth: Investment Prospect of Stock Market data remains active status in CEIC and is reported by The Research Center for Taiwan Economic Development, National Central University. The data is categorized under Global Database’s Taiwan – Table TW.H018: Consumer Confidence Index (CCI).
The GeoPinpoint Suite software attaches geographic coordinates to records in a client database by means of matching certain database fields against a DMTI proprietary geo-reference database. The geo- reference database is comprised of digital street geometry, street address ranges, postal coordinates, point of interest and other reference databases to ensure that data is “geocoded” as accurately as possible. When data is “geocoded”, co-ordinates can be transferred into a Geographic Information Systems (GIS) such as MapInfo, ArcInfo, ArcView and other software systems that support the importation of geographic co-ordinate locations. GeoPinpointTM Suite positions your data using a powerful and innovative geo-location process called geocoding. GeoPinpoint Suite attaches X and Y coordinates to your facility, customer or prospect address data for map visualization, analysis or location based applications. The GeoPinpoint Suite takes advantage of a new modular design that allows the software to encompass future module enhancements without jeopardizing its performance or usability. Based on the nationwide precision and the robust street address content of CanMap® Streetfiles, GeoPinpoint Suite has been engineered to geocode your data with a high degree of accuracy.
From our comprehensive UK Data Lake, we proudly present 5M+ high-quality UK decision-makers and influencers.
Take your ABM strategy to the next level, build a strong pipeline and close deals by laser targeting key decision-makers and influencers based on their department, job functions, job responsibilities, interest areas and expertise, then utilise essential prospect information, including verified work email addresses and business phone and social links.
Our data is sourced directly from executives, businesses, official sources and registries, standardised, de-duped, and verified, and then processed through vigorous compliance procedures for GDPR/PECR on a legitimate interest basis and RTBI etc. This results in a highly accurate single source of quality and compliant B2B data.
It is with our B2B Live Data Lake that we can enrich your CRM data, supply new prospect data, verify leads, and provide you with a custom dataset tailored to your target audience specifications. We also cater for big data licensing to software providers and agencies that intend to supply our data to their customers and use it in their software solutions.
and much more
Why Choose 1 Stop Data?
Products and Services:
The oscar4.io web platform for self-service data on demand Bulk data feeds Data hygiene, standardisation, cleansing and enrichment Know Your Business (KYB)
Keywords:
B2B,Prospect Data,Validated Work Emails,Personal Emails,Email Enrichment,Company Data,Lead Enrichment,Data Enhancement,Account Based Marketing (ABM),Customer Data,Phone Enrichment,LinkedIn URL,Market Intelligence,Business Intelligence,Data Append,Contact Data,Lead Generation,360-Degree Customer View,Data Cleansing,Lead Data,Email and Phone Validation,Data Augmentation,Segmentation,Data Enrichment,Email Marketing,Data Intelligence,Direct Marketing,Customer Insights,Audience Targeting,Audience Generation,Mobile Phone,B2B Data Enrichment,Social Advertising,Due Diligence,B2B Advertising,Audience Insights,B2B Lead Retargeting,Contact Information,Demographic Data,Consumer Data Enrichment,People-Based Marketing,Contact Data Enrichment,Customer Data Insights,Prospecting,Sales Intelligence,Predictive Analytics,Email Address Validation,Company Data Enrichment,Audience Intelligence,Cold Outreach,Analytics,Marketing Data Enrichment,Customer Acquisition,Data Cleansing,B2C Data,People Data,Professional Information,Recruiting and HR,KYC,B2B List Validation,Lead Information,Sales Prospecting,B2B Sales,B2B Data,Lead Lists,Contact Validation,Competitive Intelligence,Customer Data Enrichment,Identity Resolution,Identity Validation,Data Science,B2C Data Enrichment,B2C,Lead Data Enrichment,Social Media Data.
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The email list building tools market, currently valued at $906 million in 2025, is experiencing robust growth, projected to expand at a compound annual growth rate (CAGR) of 8.5% from 2025 to 2033. This expansion is driven by several key factors. Firstly, the increasing importance of email marketing as a direct and cost-effective channel for customer acquisition and retention fuels demand for sophisticated list-building tools. Businesses across diverse sectors are recognizing the value of building targeted email lists to nurture leads, enhance customer engagement, and ultimately boost sales conversions. Secondly, the evolution of marketing technology, particularly the integration of email list builders with CRM systems and marketing automation platforms, simplifies data management and improves campaign efficiency. Finally, the rise of mobile marketing and the growing popularity of subscription-based services contribute to the market's expansion, as businesses seek to capture mobile user data and cultivate loyal subscribers. The competitive landscape is dynamic, featuring both established players like OptinMonster, Optimizely, and Unbounce, and emerging tools tailored to specific niches. Factors hindering market growth include the increasing complexity of data privacy regulations (like GDPR and CCPA), which necessitate robust compliance measures. Furthermore, the rising prevalence of ad blockers and email filters pose challenges for achieving high deliverability rates and maximizing campaign effectiveness. Despite these challenges, the market is expected to continue its upward trajectory, driven by ongoing technological advancements, increasing user demand for personalized marketing experiences, and a persistent need for businesses to build and leverage robust email lists for growth. Segmentation within the market includes tools categorized by functionality (e.g., pop-ups, forms, contests), pricing models, and target user (e.g., small businesses, large enterprises).
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This article discusses new innovative technologies, the role and ways of their implementation and application in the tourism activities of the Republic of Kazakhstan. Opportunities raised of artificial intelligence (AI) the mentioned, both in hotel and in tourism enterprises. Artificial intelligence and Chatbots help predict process and analyze data on personalized requests, recommendations and customer service. The implementation of smart technologies in hotels, automation of registration processes, the use of chatbots, voice assistants and mobile applications for ordering services helps tourists plan trips, book hotels, search for routes in real time for a comfortable trip. Virtual reality (VR), taking into account the preferences of tourists, allows you to create virtual tours and enrich real trips with digital elements that are more educational and exciting. A brief overview of the existing innovations in the tourism industry of our country and foreign countries. The statistics of the goals of tourists visiting Kazakhstan are given. Proposed to create an application that displays all existing tourist routes in one place.
According to a January 2022-released survey among B2B marketing professionals worldwide, ** percent of respondents cited registration forms on their own websites as the most effective tactic to gain prospect and customer data. Content download or offer forms on dedicated landing pages were cited by ** percent of respondents, while ** percent cited in-person events and trade shows.