Apple Card owners in the United States in 2023 were typically Millennials who tended to have a relatively high income. This is according to a survey held among Americans who either owned or did not own Apple's credit card. The source adds this demographic was in line with other surveys they held for other Apple products. Statista's Consumer Insights also noted that U.S. Apple iOS users are typically high income. The source of this particular survey, however, does not state how many of its 4,000 respondents owned Apple Card. All statistics on Apple Pay - and services that rely on it, such as Apple Card and Apple Cash - are estimates, typically based on survey information. Apple Inc. does not share figures on individual services, whereas financial providers who offer Apple Pay, Apple Card, etc. are contractually forbidden to share such information.

As of January 2025, users aged 25 to 34 years made up Facebook's largest audience in the United States, accounting for 24.2 percent of the social network's user base, with 12.3 percent of those users being women. Overall, 9.7 percent of users aged 35 to 44 years were women, and 9.3 percent were men. How many people use Facebook in the United States? Facebook is by far the most used social network in the world and finds a huge share of its audience in the United States. Facebook’s U.S. audience size comes second only to India. In 2023, there were over 246 million Facebook users in the U.S. By 2028, it is estimated that around 263 million people in the U.S. will be signed up for the platform. How do users in the United States view the platform? Although Facebook is widely used and very popular with U.S. consumers, there are issues of trust with its North American audience. As of November 2021, 72 percent of respondents reported that they did not trust Facebook with their personal data. Despite having privacy doubts, a May 2022 survey found that 20 percent of adults had a very favorable opinion of Facebook, and one-third held a somewhat positive view of the platform.

By using detailed geodemographic data on 700 million individuals, we help you create very specific groups of customers. This comprehensive data gives a complete picture of any segment of your audience and what they want.

Here are Xverum's priorities with global audience data: - High recency - Global coverage (240+ countries) - 120-day freshness guarantee - Profile change detection attributes (NEW feature) - Over 100 data points per profile - GDPR- and CCPA-compliant

By analyzing characteristics from Xverum's global identity data, such as company size, industry, and location, you can prioritize leads that are more likely to convert, improving sales efficiency and getting a detailed audience segmentation.

A powerful combination of geodemographic data with detailed attribute data allows you to uncover deeper insights into your audience, resulting in more effective marketing campaigns and higher ROI for your business.

Our 700M+ Individual profiles dataset does not include PII and/or phone numbers.

There were 280 007 300 Facebook users in United States of America in April 2024, which accounted for 81.4% of its entire population. The majority of them were women - 53.9%. People aged 25 to 34 were the largest user group (67 900 000). The highest difference between men and women occurs within people aged 65 and above, where women lead by 13 300 000.

During a 2023 survey among senior marketing executives worldwide, 86 percent of respondents listed demographics as the most important type of data used for customer profiling. Behavioral data came next, with 49 percent, while data about business details rounded up the top three with 44 percent.

Envestnet®| Yodlee®'s Consumer Transaction Data (Aggregate/Row) Panels consist of de-identified, near-real time (T+1) USA credit/debit/ACH transaction level data – offering a wide view of the consumer activity ecosystem. The underlying data is sourced from end users leveraging the aggregation portion of the Envestnet®| Yodlee®'s financial technology platform.

Envestnet | Yodlee Consumer Panels (Aggregate/Row) include data relating to millions of transactions, including ticket size and merchant location. The dataset includes de-identified credit/debit card and bank transactions (such as a payroll deposit, account transfer, or mortgage payment). Our coverage offers insights into areas such as consumer, TMT, energy, REITs, internet, utilities, ecommerce, MBS, CMBS, equities, credit, commodities, FX, and corporate activity. We apply rigorous data science practices to deliver key KPIs daily that are focused, relevant, and ready to put into production.

We offer free trials. Our team is available to provide support for loading, validation, sample scripts, or other services you may need to generate insights from our data.

Investors, corporate researchers, and corporates can use our data to answer some key business questions such as: - How much are consumers spending with specific merchants/brands and how is that changing over time? - Is the share of consumer spend at a specific merchant increasing or decreasing? - How are consumers reacting to new products or services launched by merchants? - For loyal customers, how is the share of spend changing over time? - What is the company’s market share in a region for similar customers? - Is the company’s loyal user base increasing or decreasing? - Is the lifetime customer value increasing or decreasing?

Additional Use Cases: - Use spending data to analyze sales/revenue broadly (sector-wide) or granular (company-specific). Historically, our tracked consumer spend has correlated above 85% with company-reported data from thousands of firms. Users can sort and filter by many metrics and KPIs, such as sales and transaction growth rates and online or offline transactions, as well as view customer behavior within a geographic market at a state or city level. - Reveal cohort consumer behavior to decipher long-term behavioral consumer spending shifts. Measure market share, wallet share, loyalty, consumer lifetime value, retention, demographics, and more.) - Study the effects of inflation rates via such metrics as increased total spend, ticket size, and number of transactions. - Seek out alpha-generating signals or manage your business strategically with essential, aggregated transaction and spending data analytics.

Use Cases Categories (Our data provides an innumerable amount of use cases, and we look forward to working with new ones): 1. Market Research: Company Analysis, Company Valuation, Competitive Intelligence, Competitor Analysis, Competitor Analytics, Competitor Insights, Customer Data Enrichment, Customer Data Insights, Customer Data Intelligence, Demand Forecasting, Ecommerce Intelligence, Employee Pay Strategy, Employment Analytics, Job Income Analysis, Job Market Pricing, Marketing, Marketing Data Enrichment, Marketing Intelligence, Marketing Strategy, Payment History Analytics, Price Analysis, Pricing Analytics, Retail, Retail Analytics, Retail Intelligence, Retail POS Data Analysis, and Salary Benchmarking

1. Investment Research: Financial Services, Hedge Funds, Investing, Mergers & Acquisitions (M&A), Stock Picking, Venture Capital (VC)

2. Consumer Analysis: Consumer Data Enrichment, Consumer Intelligence

3. Market Data: AnalyticsB2C Data Enrichment, Bank Data Enrichment, Behavioral Analytics, Benchmarking, Customer Insights, Customer Intelligence, Data Enhancement, Data Enrichment, Data Intelligence, Data Modeling, Ecommerce Analysis, Ecommerce Data Enrichment, Economic Analysis, Financial Data Enrichment, Financial Intelligence, Local Economic Forecasting, Location-based Analytics, Market Analysis, Market Analytics, Market Intelligence, Market Potential Analysis, Market Research, Market Share Analysis, Sales, Sales Data Enrichment, Sales Enablement, Sales Insights, Sales Intelligence, Spending Analytics, Stock Market Predictions, and Trend Analysis

There were 23 280 000 Instagram users in Mexico in October 2019, which accounted for 16.5% of its entire population. The majority of them were women - 54.3%. People aged 18 to 24 were the largest user group (9 100 000). The highest difference between men and women occurs within people aged 18 to 24, where women lead by 4 100 000.

Vaseline Market size was valued at USD 2.6 Billion in 2023 and is projected to reach USD 4.9 Billion by 2031, growing at a CAGR of 7.6% during the forecast period 2024-2031.

Global Vaseline Market Drivers

The market drivers for the Vaseline Market can be influenced by various factors. These may include:

Consumer Demand and Preferences Skin Care Trends: The growth in the Vaseline market is significantly driven by rising consumer demand and evolving preferences. Consumers are increasingly prioritizing skincare products that offer proven efficacy, simplicity, and multiple benefits. Vaseline’s reputation as a trustworthy and effective solution for skin protection and hydration appeals to a broad demographic, from young adults to older consumers. Additionally, the shift towards natural and gentle skincare ingredients makes Vaseline’s petroleum jelly formulation ideal for those seeking hypoallergenic and non-comedogenic options. As consumers become more educated about skincare, they lean toward products with a long-standing heritage of reliability. Vaseline meets these needs with its established history and endorsement by dermatologists, thereby solidifying its position within the skincare sector.
Product Versatility: Skin care trends are another crucial driver in the Vaseline market. Modern skincare routines are increasingly complex and comprehensive, incorporating products for hydration, repair, and protective barriers against environmental damage. Vaseline is often recommended as a multifunctional product that fits well into these evolving skincare regimens. Popular trends such as barrier repair and slugging—where a thick layer of an occlusive, like Vaseline, is applied as the final step in skincare routines to lock in moisture—have boosted its visibility and relevance. Additionally, as many consumers adopt more rigorous and inclusive skincare routines, Vaseline’s versatility in addressing various skin issues, from chapped lips to minor cuts and burns, makes it a staple product. These evolving trends ensure consistent interest and adoption of Vaseline.
Health and Wellness Trends Natural and Safe Ingredients: Product versatility stands out as a significant market driver for Vaseline. The product’s applications extend beyond traditional skincare to include various uses, such as treating minor wounds, protecting sensitive skin areas, and even serving as a base for home remedy concoctions. This versatility is highly appealing to consumers seeking multifunctional products that offer value for money. For instance, Vaseline can be used as a makeup remover, a base for DIY lip balms, and even to tame eyebrows and flyaway hairs. Its ability to serve multiple needs within a single product makes it a practical choice for consumers, encouraging repeat purchases and fostering brand loyalty. It’s this multifunctional characteristic that positions Vaseline as an indispensable item in households, boosting its market growth.
Economic Factors Price Sensitivity: Marketing and brand recognition play a pivotal role in driving the Vaseline market. As a brand with over a century of history, Vaseline has built strong brand equity and trust among consumers, often seen as synonymous with effective skincare and protection. Strategic marketing campaigns that emphasize its legacy, coupled with endorsements by health professionals, further reinforce its credibility. Additionally, innovative marketing strategies that leverage digital platforms and social media engage a new generation of consumers, ensuring the brand remains relevant. Brand recognition is also bolstered through consistent packaging and messaging that emphasizes its key benefits and versatile applications. This robust marketing framework helps maintain high visibility and consumer trust, thereby driving sustained market demand for Vaseline products.
Marketing and Brand Recognition Strong Brand Equity: Vaseline has strong brand recognition and trust, which can drive sales. Effective advertising and promotional activities also play a significant role.
Distribution Channels Accessibility: The availability of Vaseline through various channels, including online platforms, pharmacies, and supermarkets, enhances its market reach.
Innovation and Product Development New Product Variants: Introducing new product variants, such as different formulations or packaging sizes, can attract new customers and retain existing ones.

Curious about your clientele in Bulgaria? Wondering about which generation can be most often seen flocking to your store? Dive deep into customer insights using our population by age group data of Bulgaria. Whether your customers are down your street or across the globe, we empower you to pinpoint the ideal demographic for your marketing campaigns or projects. Our dataset offers intricate details on this country's age distribution.

What's included in this Age Groups & Gender data?

Each data variable is available as a sum, an average, or as a percentage of the total population within each selected area. Continue reading for the list of included data variables:

Population

• Total Number Of Inhabitants

Age Categories

Available for the total, female, and male population.

• Childhood: Age 0 - 5, Age 5 - 10
• Adolescence, Teenager: Age 10 - 15, Age 15 - 20
• Young Adult: Age 20 - 25, Age 25 - 30, Age 30 - 35, Age 35 - 40
• Middle-Aged: Age 40 - 45, Age 45 - 50, Age 50 - 55, Age 55 - 60, Age 60 - 65
• Elderly: Age 65 - 70, Age 70 - 75, Age 75 - 80, Age 80 - 85, Age 85 Years and Older

Gender Statistics

• Total Male Population
• Total Female Population

Households

• Total Number Of Households
• Average Household Size

This data is available at both the street and 4-digit postal code levels.

• Understanding Bulgarian age demographics is a critical tool for marketers to create advertising that deeply resonates with their target audience. Different age groups possess unique preferences, values, and consumption habits. By delving into these demographics, marketers can tailor their messaging, visuals, and channels to craft more relevant and engaging campaigns.

  Whether you're catering to tech-savvy Gen Z, career-focused Millennials, or financially established Baby Boomers, age demographics provide invaluable insights for crafting advertising that not only captures attention but also fosters genuine connections with consumers, ultimately driving brand loyalty and sales.

  Spotzi Profiling and Targeting enable you to swiftly analyze age demographics and convert your insights into highly targeted marketing campaigns.

• At the 4-digit postal code level, there are 4,619 areas in this dataset.

• Spotzi Profiling simplifies gaining deeper insights into the demographics of your (potential) customers in Bulgaria. At Spotzi, you have the following options:

  • Location Profile: Gain insights into the people living around your location (e.g., store, billboard).
  • Customer Profile: Import customer addresses and create profiles based on their location.
  • Visitor Profile: Use high-quality data to identify store visitors or passersby near your billboard.

• After analyzing your locations with Profiling, Spotzi Targeting helps you turn your analysis into action. Spotzi Targeting offers assistance in perfectly targeting your desired audience with various enticing options:

  • Postal Code Targeting: Export a list of Bulgarian postal codes containing your target audience for your next campaign.
  • Address Targeting: Reach your high-potential audience with a Direct Mail campaign using our address targeting, obtaining a list of matching addresses.
  • OOH Targeting: Dazzle your audience with an outdoor advertising campaign, utilizing over 300,000 billboard and screen locations to reach your best-fit audience.
  • Online Targeting: Target or retarget your audience online using our mobile device IDs.

About this dataset

Context

The dataset tabulates the Loyal population distribution across 18 age groups. It lists the population in each age group along with the percentage population relative of the total population for Loyal. The dataset can be utilized to understand the population distribution of Loyal by age. For example, using this dataset, we can identify the largest age group in Loyal.

Key observations

The largest age group in Loyal, WI was for the group of age 70-74 years with a population of 134 (10.48%), according to the 2021 American Community Survey. At the same time, the smallest age group in Loyal, WI was the 85+ years with a population of 32 (2.50%). Source: U.S. Census Bureau American Community Survey (ACS) 2017-2021 5-Year Estimates.

Content

When available, the data consists of estimates from the U.S. Census Bureau American Community Survey (ACS) 2017-2021 5-Year Estimates.

Age groups:

• Under 5 years
• 5 to 9 years
• 10 to 14 years
• 15 to 19 years
• 20 to 24 years
• 25 to 29 years
• 30 to 34 years
• 35 to 39 years
• 40 to 44 years
• 45 to 49 years
• 50 to 54 years
• 55 to 59 years
• 60 to 64 years
• 65 to 69 years
• 70 to 74 years
• 75 to 79 years
• 80 to 84 years
• 85 years and over

Variables / Data Columns

• Age Group: This column displays the age group in consideration
• Population: The population for the specific age group in the Loyal is shown in this column.
• % of Total Population: This column displays the population of each age group as a proportion of Loyal total population. Please note that the sum of all percentages may not equal one due to rounding of values.

Good to know

Margin of Error

Data in the dataset are based on the estimates and are subject to sampling variability and thus a margin of error. Neilsberg Research recommends using caution when presening these estimates in your research.

Custom data

If you do need custom data for any of your research project, report or presentation, you can contact our research staff at research@neilsberg.com for a feasibility of a custom tabulation on a fee-for-service basis.

Inspiration

Neilsberg Research Team curates, analyze and publishes demographics and economic data from a variety of public and proprietary sources, each of which often includes multiple surveys and programs. The large majority of Neilsberg Research aggregated datasets and insights is made available for free download at https://www.neilsberg.com/research/.

Recommended for further research

This dataset is a part of the main dataset for Loyal Population by Age. You can refer the same here

More than half of consumers belonging to Generation Z bought something on social media platforms, according to a survey in 2024. Almost a third of overall consumers bought on social media platforms. The consumer experience In a 2023 survey, Facebook and Instagram were the social media platforms offering the best shopping experience. To gain deeper insights into the elements constituting a satisfactory social commerce shopping journey from the user's viewpoint, key factors shaping consumers' heightened engagement with social commerce included, but were not limited to, deals and discounts, seamless purchasing processes, exclusive offers, and increased availability of customer reviews. Social shopping destinations Facebook is the leading social commerce platform globally, except among Gen Z, who favor Instagram and TikTok. However, the types of social media accounts that shoppers followed and purchased from varied by age group. Gen Z and Millennials predominantly bought from brand accounts, with Gen Z also showing a preference for social media influencers. Conversely, Gen X and Boomers preferred purchasing from trusted retailer accounts.

There were 3 198 700 Facebook users in Georgia in January 2023, which accounted for 82.1% of its entire population. The majority of them were women - 54.1%. People aged 25 to 34 were the largest user group (837 900). The highest difference between men and women occurs within people aged 55 to 64, where women lead by 118 800.

There were 153 500 Messenger users in Martinique in June 2021, which accounted for 39.9% of its entire population. The majority of them were women - 54.3%. People aged 25 to 34 were the largest user group (37 000). The highest difference between men and women occurs within people aged 35 to 44, where women lead by 14 000.

About this dataset

Context

The dataset tabulates the Solana Beach population distribution across 18 age groups. It lists the population in each age group along with the percentage population relative of the total population for Solana Beach. The dataset can be utilized to understand the population distribution of Solana Beach by age. For example, using this dataset, we can identify the largest age group in Solana Beach.

Key observations

The largest age group in Solana Beach, CA was for the group of age 55 to 59 years years with a population of 1,302 (10.14%), according to the ACS 2019-2023 5-Year Estimates. At the same time, the smallest age group in Solana Beach, CA was the 85 years and over years with a population of 244 (1.90%). Source: U.S. Census Bureau American Community Survey (ACS) 2019-2023 5-Year Estimates

Content

When available, the data consists of estimates from the U.S. Census Bureau American Community Survey (ACS) 2019-2023 5-Year Estimates

Age groups:

• Under 5 years
• 5 to 9 years
• 10 to 14 years
• 15 to 19 years
• 20 to 24 years
• 25 to 29 years
• 30 to 34 years
• 35 to 39 years
• 40 to 44 years
• 45 to 49 years
• 50 to 54 years
• 55 to 59 years
• 60 to 64 years
• 65 to 69 years
• 70 to 74 years
• 75 to 79 years
• 80 to 84 years
• 85 years and over

Variables / Data Columns

• Age Group: This column displays the age group in consideration
• Population: The population for the specific age group in the Solana Beach is shown in this column.
• % of Total Population: This column displays the population of each age group as a proportion of Solana Beach total population. Please note that the sum of all percentages may not equal one due to rounding of values.

Good to know

Margin of Error

Data in the dataset are based on the estimates and are subject to sampling variability and thus a margin of error. Neilsberg Research recommends using caution when presening these estimates in your research.

Custom data

If you do need custom data for any of your research project, report or presentation, you can contact our research staff at research@neilsberg.com for a feasibility of a custom tabulation on a fee-for-service basis.

Inspiration

Neilsberg Research Team curates, analyze and publishes demographics and economic data from a variety of public and proprietary sources, each of which often includes multiple surveys and programs. The large majority of Neilsberg Research aggregated datasets and insights is made available for free download at https://www.neilsberg.com/research/.

Recommended for further research

This dataset is a part of the main dataset for Solana Beach Population by Age. You can refer the same here

About this dataset

Context

The dataset tabulates the Campbell Station population distribution across 18 age groups. It lists the population in each age group along with the percentage population relative of the total population for Campbell Station. The dataset can be utilized to understand the population distribution of Campbell Station by age. For example, using this dataset, we can identify the largest age group in Campbell Station.

Key observations

The largest age group in Campbell Station, AR was for the group of age 50 to 54 years years with a population of 77 (24.76%), according to the ACS 2018-2022 5-Year Estimates. At the same time, the smallest age group in Campbell Station, AR was the 85 years and over years with a population of 0 (0%). Source: U.S. Census Bureau American Community Survey (ACS) 2018-2022 5-Year Estimates

Content

When available, the data consists of estimates from the U.S. Census Bureau American Community Survey (ACS) 2018-2022 5-Year Estimates

Age groups:

• Under 5 years
• 5 to 9 years
• 10 to 14 years
• 15 to 19 years
• 20 to 24 years
• 25 to 29 years
• 30 to 34 years
• 35 to 39 years
• 40 to 44 years
• 45 to 49 years
• 50 to 54 years
• 55 to 59 years
• 60 to 64 years
• 65 to 69 years
• 70 to 74 years
• 75 to 79 years
• 80 to 84 years
• 85 years and over

Variables / Data Columns

• Age Group: This column displays the age group in consideration
• Population: The population for the specific age group in the Campbell Station is shown in this column.
• % of Total Population: This column displays the population of each age group as a proportion of Campbell Station total population. Please note that the sum of all percentages may not equal one due to rounding of values.

Good to know

Margin of Error

Data in the dataset are based on the estimates and are subject to sampling variability and thus a margin of error. Neilsberg Research recommends using caution when presening these estimates in your research.

Custom data

If you do need custom data for any of your research project, report or presentation, you can contact our research staff at research@neilsberg.com for a feasibility of a custom tabulation on a fee-for-service basis.

Inspiration

Neilsberg Research Team curates, analyze and publishes demographics and economic data from a variety of public and proprietary sources, each of which often includes multiple surveys and programs. The large majority of Neilsberg Research aggregated datasets and insights is made available for free download at https://www.neilsberg.com/research/.

Recommended for further research

This dataset is a part of the main dataset for Campbell Station Population by Age. You can refer the same here

In 2020, TikTok brought in $33.4 billion in revenue.

There were 123 200 000 Messenger users in Indonesia in February 2024, which accounted for 43.4% of its entire population. The majority of them were men - 57.1%. People aged 25 to 34 were the largest user group (48 000 000). The highest difference between men and women occurs within people aged 25 to 34, where men lead by 26 800 000.

Nubank's meteoric rise in the digital banking sector has solidified its position as a major player in Latin America's fintech landscape. The Brazilian neobank's customer base skyrocketed from a modest 1.3 million in 2016 to an impressive 114.2 million by the end of 2024, showcasing the rapid adoption of digital financial services in the region. With this massive customer base, Nubank is among the largest digital banks in the world.

There were 37 202 700 Messenger users in Colombia in February 2025, which accounted for 70.6% of its entire population. The majority of them were women - 50.8%. People aged 25 to 34 were the largest user group (10 800 000). The highest difference between men and women occurs within people aged 65 and above, where women lead by 1 000 000.

As of June 2023, Gen Z, or those between the ages of 19 and 25 years old, made up the majority of the TikTok user base in Singapore, with 33.32 percent. This was followed by Millennials between the ages of 26 and 32 years, comprising around 28.65 percent of TikTok users.

TikTok usage in Singapore

Introduced in 2018 in Singapore, TikTok has rapidly grown to become one of the country's most widely used social media platforms. As of June 2023, it was the most downloaded app in the city-state, recording 782.33 thousand downloads. This rise was also reflected in user engagement, as Singaporean users spent a monthly average of 20.18 hours on TikTok in 2022. It enabled TikTok to reach a monthly revenue of 1.11 million U.S. dollars in December 2022. The platform's rapid development has made it a major hub for the younger generation and is shaping digital trends in the country.

The rise of TikTok Shop 

TikTok is no longer just a video-sharing platform; it has expanded its functionality to become a social commerce hub. TikTok Shop was launched in Singapore in August 2022. The marketplace is integrated into the TikTok platform, enabling consumers and creators to connect and engage directly with brands and sellers. In the city-state, where e-commerce holds a major position, this new feature is in line with the trend towards social commerce. Indeed, in February 2023, 27 percent of people surveyed in the country replied that they regularly made purchases on social media. Among them, 30 percent used TikTok for their purchases.