According to a survey conducted in October 2024, around ** percent of consumers in the United States were aware of Cyber Monday. Meanwhile, France recorded the lowest share of awareness, at nearly ** percent.

Introduction

Cyber Monday Statistics: Cyber Monday isn't just a U.S. phenomenon. It's become a global shopping event, with countries around the world embracing online deals and discounts. Cyber Monday sales are booming in various countries, including the United Kingdom, Canada, Australia, China, and Mexico. These nations have witnessed significant year-on-year growth in online spending during Cyber Week.

The Cyber Monday landscape is constantly evolving, and this Cyber Monday Statistics includes detailed analyses of the topic, which will guide you in understanding some exciting trends of recent years.

Introduction

Black Friday Vs Cyber Monday Statistics: Black Friday and Cyber Monday, the year in which shopping activities broke all records on highly popular eCommerce platforms, such as the purchase of gas, groceries, house rent, and other daily expenditure costs, consumers still went completely wild during the annual shopping sprees of BFCM (Black Friday and Cyber Monday). With the increasing demand for eCommerce, most Americans had to shop online in 2023, which described an alteration in shopping habits.

Standing in crowds long before a store opens has certainly lost some appeal over the past few years. Above all, these Black Friday vs Cyber Monday statistics represent trends in shopping defined along the BFCM week 2024.

Online media plays a crucial role in the visibility of mega-sale events. Online shopping websites are the most popular channel for surveyed shoppers to notice Black Friday and Cyber ​​Monday in the United States in 2024. ** percent of survey participants are most likely to notice Black Friday and Cyber ​​Monday in online advertising and social media. Retailer websites and apps are most likely to be noticed by ** percent of Black Friday and Cyber Monday shoppers in the United States in 2024.

Among the surveyed shoppers in the United States between 18 and 34 years old, social media was the most likely channel to create awareness on Black Friday and Cyber Monday in 2024. For ** percent of shoppers from 35 years old, online shopping websites were the main channel to notice mega event sales. Mega-sale events were equally likely to be noticed by consumers in both age groups.

Expected to reach ** billion U.S. dollars, Cyber Monday is the shopping day with the highest e-commerce sales revenue in the United States in 2023. Black Friday ranks second, with over **** billion dollars in online revenue according to the latest forecasts.

Among the surveyed buyers around the world, there is a greater intent to buy on Black Friday than the Cyber Monday in 2024. More than half of the shoppers in the United Arab Emirates revealed an intent to buy on Black Friday, and ** percent on the Cyber Weekend. In the United States, the intention to buy on Black Friday (** percent) and Cyber Monday (** percent) are similar. The largest gap between the intent to buy in both mega sale events was in Italy, where ** percent of buyers revealed their plan to buy on Black Friday, and only ** percent in Cyber Monday.

Sales on Cyber Monday in Poland in 2024 increased by ** percent compared to November and the first days of December.

In 2024, online retail sales during Black Friday and Cyber Monday amounted to two billion euros in Italy. In 2024, online sales are expected to be worth *** billion euros.

Before Cyber Monday in 2024, almost a quarter of Mexican survey respondents said they were very likely to make a purchase during the e-commerce sales event. During Black Friday of the same year, ** percent of Mexicans were very likely to purchase something.

In 2024, it has been forecast that online shoppers in Germany will spend *** billion euros around the Black Friday and Cyber Monday sales. This is unchanged compared to the previous year.

More than a third of Mexicans anticipated to spend more during Black Friday and Cyber Monday 2024 than the previous year, according to a survey. Over ** percent of Mexicans expected the best deals to be in the consumer electronics category during the mega sale events that year.

Sales during Cyber Monday in Brazil increased **** percent in 2024 compared to the previous year's edition, generating revenues of about **** billion Brazilian reals. In 2024, the South American country was home to an estimated *** million e-commerce users.

The highest average spending on Black Friday in Russia over the given period was recorded in 2019 at nearly *** thousand Russian rubles. In 2020, the customer spending on Cyber Monday, which takes place in January in Russia, dropped significantly compared to the previous year.

As Black Friday and Cyber Monday are becoming global shopping phenomena, sales transactions made on these days are seeing surges across European countries as well. In 2018, on Black Friday and Cyber Monday, Switzerland saw a significant rise in retail sales, with Black Friday retail sales experiencing a growth of *** percent and Cyber Monday catching up with *** percent.

For 2023's Black Friday and Cyber Monday, approximately half of consumers surveyed in Canada planned to buy clothing. At just under ** percent, consumer electronics were the second-most common item on the list among Canadian shoppers.

This statistic illustrates the likelihood of consumers in the United States doing online shopping on Cyber Monday, sorted by age group. During the October 2017 survey, 39 percent of respondents aged 65 years and older stated that it was very unlikely that they were going to shop online during that day.

For 2024's Black Friday and Cyber Monday sales event, also known as the 'Cyber Week', approximately ** percent of shoppers in the United States that planned to visit online retailers during Cyber Week specifically intended to buy clothing and accessories, making it the most popular product category. Just over ** percent of respondents also planned to buy electronics.

On average, nearly **** out of ten consumers in Brazil, Chile, and Mexico in November 2021 stated that they knew what Black Friday is. Awareness was lower for Cyber Monday, with nearly ********** of respondents in these three Latin American countries saying they had heard of the event. In Brazil, all participants said they had heard of Black Friday, while, in Colombia, more than ************** (** percent) reported being familiar with Cyber Monday.

This statistic presents the share of mobile online consumer spending at Chinese online retailers on Singles Day 2016 compared with the share of U.S. mobile consumer spending on Black Friday and Cyber Monday of the same year. It was found that whereas the overall mobile sales share of Cyber Monday sales in the United States amounted to 35 percent, Chinese e-commerce giant Alibaba generated 82 percent of all Singles Day sales via mobile. Both Cyber Monday and Singles Day are the biggest online retailing days in their respective home markets.