According to a survey conducted in October 2024, around ** percent of consumers in the United States were aware of Cyber Monday. Meanwhile, France recorded the lowest share of awareness, at nearly ** percent.

Introduction

Cyber Monday Statistics: Cyber Monday isn't just a U.S. phenomenon. It's become a global shopping event, with countries around the world embracing online deals and discounts. Cyber Monday sales are booming in various countries, including the United Kingdom, Canada, Australia, China, and Mexico. These nations have witnessed significant year-on-year growth in online spending during Cyber Week.

The Cyber Monday landscape is constantly evolving, and this Cyber Monday Statistics includes detailed analyses of the topic, which will guide you in understanding some exciting trends of recent years.

Introduction

Black Friday Vs Cyber Monday Statistics: Black Friday and Cyber Monday, the year in which shopping activities broke all records on highly popular eCommerce platforms, such as the purchase of gas, groceries, house rent, and other daily expenditure costs, consumers still went completely wild during the annual shopping sprees of BFCM (Black Friday and Cyber Monday). With the increasing demand for eCommerce, most Americans had to shop online in 2023, which described an alteration in shopping habits.

Standing in crowds long before a store opens has certainly lost some appeal over the past few years. Above all, these Black Friday vs Cyber Monday statistics represent trends in shopping defined along the BFCM week 2024.

Among the surveyed buyers around the world, there is a greater intent to buy on Black Friday than the Cyber Monday in 2024. More than half of the shoppers in the United Arab Emirates revealed an intent to buy on Black Friday, and ** percent on the Cyber Weekend. In the United States, the intention to buy on Black Friday (** percent) and Cyber Monday (** percent) are similar. The largest gap between the intent to buy in both mega sale events was in Italy, where ** percent of buyers revealed their plan to buy on Black Friday, and only ** percent in Cyber Monday.

In 2024, online retail sales during Black Friday and Cyber Monday amounted to two billion euros in Italy. In 2024, online sales are expected to be worth 2.1 billion euros.

Online media plays a crucial role in the visibility of mega-sale events. Online shopping websites are the most popular channel for surveyed shoppers to notice Black Friday and Cyber ​​Monday in the United States in 2024. ** percent of survey participants are most likely to notice Black Friday and Cyber ​​Monday in online advertising and social media. Retailer websites and apps are most likely to be noticed by ** percent of Black Friday and Cyber Monday shoppers in the United States in 2024.

Among the surveyed shoppers in the United States between 18 and 34 years old, social media was the most likely channel to create awareness on Black Friday and Cyber Monday in 2024. For 48 percent of shoppers from 35 years old, online shopping websites were the main channel to notice mega event sales. Mega-sale events were equally likely to be noticed by consumers in both age groups.

The nominal change in sales revenue generated by online shopping on Cyber Monday in Brazil has dropped lately. The date always falls on the Monday right after Black Friday, that is the last Friday of November. In 2019, online retail sales increased by 11 percent compared to the previous Cyber Monday, down from a growth rate of over 20 percent recorded in 2018. Likewise, the average sales value per checkout in online shopping on Cyber Monday in Brazil has declined recently.

In 2023, Cyber Monday sales in Colombia generated revenues of online sales of about 12 billion U.S. dollars. This year's edition counted with over 200 thousand new subscribers and an average ticket value of 16.6 U.S. dollars.There was an increase of over 100 percent in total revenue from electronic payments when compared to the pior year.

Expected to reach 12 billion U.S. dollars, Cyber Monday is the shopping day with the highest e-commerce sales revenue in the United States in 2023. Black Friday ranks second, with over nine billion dollars in online revenue according to the latest forecasts.

The number of orders registered during the three-day online shopping event known as Cyber Monday, in Argentina amounted to 3.4 million in 2020. This represents an increase of nearly 62 percent in comparison to the previous year, when there were more than two million online orders registered.

More than a third of Mexicans anticipated to spend more during Black Friday and Cyber Monday 2024 than the previous year, according to a survey. Over 60 percent of Mexicans expected the best deals to be in the consumer electronics category during the mega sale events that year.

In 2024, CyberMonday —an initiative of the Argentine Chamber of Electronic Commerce (CACE, as abbreviated in Spanish)— generated more than 493 billion pesos in sales revenue. That represents an annual increase of more than 300 billion compared to the previous year's 157.7 billion Argentine pesos. For its part, the 2024 edition of the Hot Sale generated approximately 346 billion pesos in sales revenue, up from 86.3 billion the previous year. The number of visitors to CyberMonday's official website increased in 2024.

This statistic presents the share of mobile online consumer spending at Chinese online retailers on Singles Day 2016 compared with the share of U.S. mobile consumer spending on Black Friday and Cyber Monday of the same year. It was found that whereas the overall mobile sales share of Cyber Monday sales in the United States amounted to 35 percent, Chinese e-commerce giant Alibaba generated 82 percent of all Singles Day sales via mobile. Both Cyber Monday and Singles Day are the biggest online retailing days in their respective home markets.

Sales during Cyber Monday in Brazil increased 17.1 percent in 2024 compared to the previous year's edition, generating revenues of about 1.47 billion Brazilian reals. In 2024, the South American country was home to an estimated 134 million e-commerce users.

Sales on Cyber Monday in Poland in 2024 increased by 73 percent compared to November and the first days of December.

In 2024, it has been forecast that online shoppers in Germany will spend 5.9 billion euros around the Black Friday and Cyber Monday sales. This is unchanged compared to the previous year.

On average, Cyber Monday is the most popular shopping day in the Cyber Week in the United States. In 2023, Cyber Monday was the preferred shopping day for three of the five age groups surveyed, excluding those aged 30 to 39 as well as those 65 and up. Black Friday was the next most popular shopping day in the Cyber Week over the same time period, on average.

This statistic shows the most visited e-stores by Polish internet users on Cyber Monday on November 26, 2018. According to the data, over four million internet users visited the allegro.pl website.

During the 2024 holiday season, projected online sales during Cyber Five, the five-day period over the Thanksgiving Weekend, are set to reach over 39 billion U.S. dollars in 2024. This would be a two billion dollar increase from the previous year.