How much time do people spend on social media? As of 2025, the average daily social media usage of internet users worldwide amounted to 141 minutes per day, down from 143 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of 3 hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in the U.S. was just 2 hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

Estimates suggest that in 2026 U.S. adults will spend around ** percent of their time watching traditional TV each day. This figure has generally fallen in recent years and the downward trend is forecast to continue in the years to come. Screen time Although average daily time spent watching TV appears to be decreasing, this does not necessarily mean that people are spending less time in front of screens; this drop is likely due to an increasing amount of time spent with phones, tablets, and laptops. With on-demand streaming services such as Netflix gaining massive popularity, people can watch a huge range of programming whilst on the go, meaning that screen time is no longer limited to time spent at home in front of the TV. Young people around the world have been especially quick to adopt smartphone-based video streaming habits meaning that television screen time will likely fall even further in the future. Television in the U.S. As mentioned above, the way people are consuming their video entertainment content is rapidly changing in the United States. By 2028, estimates suggest that only **** million U.S. households will pay for traditional TV services, down from over ** million as of 2019. In order to compete for people’s business, cable and satellite providers must find a way to adapt in a way the meets the needs of today’s increasingly mobile consumers. Some are launching their own streaming services in a bid to tackle cord-cutting, most notably Comcast.

Feature Phone Market Outlook 2032

The global Feature Phone Market size was USD XX Billion in 2023 and is likely to reach USD XX Billion by 2032, expanding at a CAGR of XX% during 2024–2032. The market growth is attributed to the rising number of individuals desiring to minimalize their digital lifestyle.



Growing awareness about personal wellness and the side effects of increased screen time on smartphones is leading to the adoption of feature phones. These phones come with small screens and keypads, with basic applications installed for necessary digital tasks. Feature phones enable people to meet their basic needs for mobile communication and internet connectivity while reducing time spent on social media, mobile gaming, and chatting.

• According to a blog published by MDPI, a platform for reviewed scientific open-access journals, on December 27, 2023, the worldwide average time spent looking at the screen in 2023 was 6 hours 37 minutes per day, by people aged between 16 to 64. This is nearly equal to 44% time of the waking hours in a person’s daily life.

Feature phones offer several advantages, that enable ease of use and longer durability. They are cost-friendly and fulfill nearly every basic requirement a phone should meet, including calling, messaging, sending & receiving payments, and simple browsing. With growing awareness about the benefits of backup simple feature phones, their demand is likely to surge in the market.

Feature Phone Market Dynamics

Key Trends

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The average daily time spent with digital media in the United States is expected to increase from *** minutes (seven hours and 19 minutes) in 2022 to close to ***** hours in 2025. Higher online media consumption in 2020 was partially attributed to the coronavirus outbreak. Impact of COVID-19 on media consumption In-home media consumption grew sharply in March 2020 in the first stages of the COVID-19 pandemic. More than ** percent of U.S. respondents reported spending more time watching shows and films on streaming services, and ** percent were reading books or listening to audiobooks more than usual. Despite predictions that this spike in media usage would fall after the initial implementation of shelter-in-place orders, consumers also continued spending more time with media in the summer of 2020. The same survey, held in July that year, also asked participants about their plans to continue with their increased media consumption after the pandemic has run its course. This garnered different responses, with only a handful of U.S. adults planning to carry on investing more time in most media activities. Again though, watching movies and shows on streaming platforms and reading or listening to books were the most popular options.

During the third quarter of 2024, internet users in the United States spent over *** hours daily using the internet, with over *** hours spent viewing video content on TV (both broadcast and streamed) as well as more than * hours devoted to using social media platforms. This substantial amount of time spent with online media reflects a significant trend in consumption habits, which have been influenced by the need for inexpensive, faster, and more accessible entertainment. Media Consumption Trends and Future Plans The average daily time spent with digital media in the United States is expected to increase from *** minutes (seven hours and ** minutes) in 2022 to close to * hours by the end of 2025. This pivot is dictated by the ease of access of online entertainment and variety of content available on numerous platforms.According to a survey conducted in April 2023, the majority of consumers in the United States were not planning to make any major changes to most of their media habits in the following year. However, a notable ** percent planned to increase their time spent listening to podcasts. In general, there was an evident shift towards reducing or ending paid subscriptions to numerous media services. Free entertainment is on social A survey conducted in June 2023 highlighted that adults in the United States spent more time per day on TikTok than on any other leading social media platform, with an average of **** minutes per day. The video sharing network gained more popularity with users than YouTube and Twitter. This underlines the growing interest in short form video and fast entertainment options. Today consumers step away from traditional media and dive into online offers.

The entertainment landscape in the United States continues to evolve, with devices playing a crucial role in how Americans consume media. A March 2024 study reveals that television remains the primary device for media and entertainment across all age groups, with ** percent of adults favoring it. However, a generational divide emerges when examining device preferences more closely, particularly among younger audiences. Shifting preferences in the digital age While television maintains its dominance overall, smartphones have become the go-to device for entertainment among 18-to-34-year-olds. This shift aligns with the broader trend of increasing digital media consumption in the United States. By 2025, Americans are expected to spend nearly ***** hours per day engaging with digital media, reflecting a significant increase from the ***** hours and ** minutes recorded in 2022. The COVID-19 pandemic accelerated this trend, with many turning to streaming services and e-books during lockdowns. Generational divide in screen time allocation Age significantly influences how Americans allocate their entertainment screen time. While TV accounts for ** percent of screen time for those over **, it only represents ** percent for Gen Z consumers. Instead, younger audiences dedicate more time to gaming, which occupies ** percent of their entertainment screen time. This shift in preferences underscores the need for content providers to adapt to diverse audience behaviors across age groups.