During the fourth quarter of 2023, the number of daily active users on Facebook reached 2.1 billion, a minor increase on the previous quarter. When compared with the number of daily active users in the final quarter of 2022, the platform has gained around 100 million users. Facebook’s penetration rate for the United States in 2023 was 72.13 percent, up from 71.43 percent in 2022. The social network’s audience reach is projected to stand at 75.79 percent by 2027.

Most popular social media websites

As of May 2021, Facebook was the most used social media site in the United States, accounting for 71.8 percent of all social media visits. Ranking in second place was Pinterest with 12.4 percent, followed by Twitter and Instagram, with 9.15 percent and 3.82 percent, respectively. Although other sites remain popular, Facebook’s number of visits made it undoubtably the leading social media platform in terms of social media site visits.

For Generation Z and Millennials in the United States, Facebook was one of the least popular platforms used to connect with others. Gen Z and Millennials preferred video sharing platforms, specifically Snapchat, TikTok and YouTube.

Meta’s revenue

Facebook Inc was renamed as Meta in 2021, in a strategic step toward the metaverse. Meta Platforms is now the parent company of Facebook, Instagram, Facebook Messenger and WhatsApp amongst others, together being known as Meta’s Family of Apps.

Meta’s annual revenue for 2021 was 117.92 billion U.S. dollars, up from 85.97 billion in 2020. Within a decade, the company has increased its annual revenue by approximately 114 billion U.S. dollars. In the most recent fiscal year, Meta’s Family of Apps were responsible for over 115 billion U.S. dollars’ worth of Meta’s revenue.

With roughly three billion monthly active users as of the second quarter of 2023, Facebook is the most used online social network worldwide. The platform surpassed two billion active users in the second quarter of 2017, taking just over 13 years to reach this milestone. In comparison, Meta-owned Instagram took 11.2 years, and Google’s YouTube took just over 14 years to achieve this landmark. As of January 2022, Facebook’s leading audience base was in India, with almost 330 million users whilst the United States ranked second with an approximate total of 179 million users. The platform also finds remarkable popularity in Indonesia and Brazil. Social Media usage in the United States In January 2021, Facebook was the platform on which users in the United States spent the most time per day. The average time spent on Facebook was 33 minutes, followed by TikTok with 32 minutes and Twitter with 31 daily minutes. Due to the COVID-19 outbreak in 2020, all major social media platforms saw an increase in daily usage, which then either plateaued or decreased in 2021. At the end of 2021, over a quarter of all Facebook users in the United States belonged to the 25 to 34 year age group and 18.2 percent of users were in the 35 to 44 year age group. In general, Facebook users were more likely to be female. Meta Platforms Meta is Facebook’s recently renamed parent company and had a grand total of 3.59 billion core product users by the final quarter of 2021. Other Meta products include Instagram, Facebook Messenger, WhatsApp and Oculus – Meta’s virtual reality subsidiary which produces VR headsets. In 2021, Meta's revenue amounted to 117 billion US dollars, up from around 86 billion U.S. dollars in the previous financial year.

Which county has the most Facebook users? There are more than 378 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country then it would be ranked third in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 193.8 million, 119.05 million, and 112.55 million Facebook users respectively. Facebook – the most used social media Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3,5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising. Facebook usage by device As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.

The number of Facebook users in the United States was forecast to continuously increase between 2024 and 2028 by in total 12.6 million users (+5.04 percent). After the ninth consecutive increasing year, the Facebook user base is estimated to reach 262.8 million users and therefore a new peak in 2028. Notably, the number of Facebook users of was continuously increasing over the past years.User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

The average Facebook user spends about 19.6 per month on Facebook every month. This works out to be about 39 minutes per day.

56.5% of Facebook users worldwide are male. This is in direct contrast to only 43.5% of Facebook being female.

As of January 2021, the average time spent by day by American users on Facebook was 33 minutes, Facebook was the platform with the largest amount of time spent daily, followed by TikTok and Twitter. A factor that played a major role in the time spent on social media was the coronavirus outbreak.

Facebook is fast approaching 3 billion monthly active users. That’s about 36% of the world’s entire population that log in and use Facebook at least once a month.

The share of Facebook users in Norway who used the platform on a daily basis remained stable in recent years, peaking in the first quarter of 2018, at 86 percent. In the second quarter of 2021, 82 percent of respondents were daily Facebook users.

As of April 2024, it was found that men between the ages of 25 and 34 years made up Facebook largest audience, accounting for 18.4 percent of global users. Additionally, Facebook's second largest audience base could be found with men aged 18 to 24 years. Facebook connects the world Founded in 2004 and going public in 2012, Facebook is one of the biggest internet companies in the world with influence that goes beyond social media. It is widely considered as one of the Big Four tech companies, along with Google, Apple, and Amazon (all together known under the acronym GAFA). Facebook is the most popular social network worldwide and the company also owns three other billion-user properties: mobile messaging apps WhatsApp and Facebook Messenger, as well as photo-sharing app Instagram. Facebook usersThe vast majority of Facebook users connect to the social network via mobile devices. This is unsurprising, as Facebook has many users in mobile-first online markets. Currently, India ranks first in terms of Facebook audience size with 378 million users. The United States, Brazil, and Indonesia also all have more than 100 million Facebook users each.

There were 944 600 Facebook users in Estonia in April 2024, which accounted for 75.1% of its entire population. The majority of them were women - 56.3%. People aged 25 to 34 were the largest user group (218 200). The highest difference between men and women occurs within people aged 65 and above, where women lead by 25 200.

The widespread dissemination of misinformation on social media is a serious threat to global health. To a large extent, it is still unclear who actually shares health-related misinformation deliberately and accidentally. We conducted a large-scale online survey among 5,307 Facebook users in six sub-Saharan African countries, in which we collected information on sharing of fake news and truth discernment. We estimate the magnitude and determinants of deliberate and accidental sharing of misinformation related to three vaccines (HPV, polio, and COVID-19). In an OLS framework we relate the actual sharing of fake news to several socioeconomic characteristics (age, gender, employment status, education), social media consumption, personality factors and vaccine-related characteristics while controlling for country and vaccine-specific effects. We first show that actual sharing rates of fake news articles are substantially higher than those reported from developed countries and that most of the sharing occurs accidentally. Second, we reveal that the determinants of deliberate vs. accidental sharing differ. While deliberate sharing is related to being older and risk-loving, accidental sharing is associated with being older, male, and high levels of trust in institutions. Lastly, we demonstrate that the determinants of sharing differ by the adopted measure (intentions vs. actual sharing) which underscores the limitations of commonly used intention-based measures to derive insights about actual fake news sharing behaviour.

The chart shows that Americans over 65 were more likely to share fake news to their Facebook friends, regardless of their education, ideology, and partisanship. The oldest age group was likely to share nearly seven times as many articles from fake news domains on Facebook as those in the youngest age group, or about 2.3 times as many as those in the next-oldest age group. The data regarding the age group 18-29 and 30-44 are not displayed in the source, therefore the value of data in this chart are approximate, determined with pixel count.

This dataset measures the ideological segregation index and favorability score of the potential, exposed and engaged audience of posts with links to domains and URLs classified as civic news. The dataset contains domain- and URL-level metrics from Facebook activity data for adult U.S. monthly active users, aggregated daily over the study period. Includes ideological segregation index, favorability score, content attributes, user attributes.

This statistical dataset contains estimates on the number of active online Facebook users living outside of their country of origin within the European Union. The dataset includes information on Facebook users' age, gender, country of residence, and country of previous residence. The data is divided in the number of Monthly Active Users and Daily Active Users. The data was collected through standard CSV format via an advertising API platform by using an R Studio code, and the data collection was conducted twice a month from January to November 2021. The dataset was originally published in DiVA and moved to SND in 2024. Detta statistiska dataset innehåller uppskattningar av antalet aktiva Facebook-användare online som bor utanför sitt ursprungsland inom Europeiska unionen. Se engelsk beskrivning för mer information. Datasetet har ursprungligen publicerats i DiVA och flyttades över till SND 2024.

The metrics in this dataset measure users who engaged with posts with links to civic news URLs and the volume of their engagement. The dataset contains URL-level metrics from Facebook activity data for adult U.S. monthly active users, aggregated over the study period. Includes content views, audience size, content attributes, user attributes.

In the fourth quarter of 2023, about 308 million people in Europe used Meta's Facebook on a daily basis, up slightly from the previous quarter, yet with a year-over-year increase of around four million users. Overall, the number of DAU in Europe has remained relatively stable since the beginning of 2020.

36.8% of the entire world’s population uses Facebook at least once per month.

There were 3 876 700 Facebook users in Ireland in January 2024, which accounted for 75.3% of its entire population. The majority of them were women - 55%. People aged 25 to 34 were the largest user group (946 900). The highest difference between men and women occurs within people aged 35 to 44, where women lead by 374 900.

You might be surprised how much Truth Social is worth based on its small number of users.