The North America Fantasy Sports Market Report is Segmented by Fantasy Sports Type (Traditional Season-Long and Daily/Weekly Fantasy and Ancillaries), Sporting Type (American Football, and More), Platform (Mobile Application and Web/Desktop), Revenue Model (Entry-Fee Rake Contests, and More), User Demographic (Age 18-24, Age 25-34, and More), and Country. The Market Forecasts are Provided in Terms of Value (USD).

As per Cognitive Market Research's latest published report, the Global Daily Fantasy Sports market size was USD 5,992.74 Million in 2017 and it is forecasted to reach USD 14,875.92 Million by 2029. Daily Fantasy Sports Industry's Compound Annual Growth Rate will be 8.95% from 2023 to 2030.

The North America Daily Fantasy Sports market size will be USD 5,022.11 Million by 2029.

Market Drivers For Daily Fantasy Sports

Growing adoption of smartphones coupled with rising internet connectivity

Over the last few years, there is a rapid increase in smart device adoption and internet penetration. Smart devices offer flexibility to customers on a smartphone, laptop, desktop, or tablet. With these devices, users are simply able to access several daily fantasy sports apps and websites.

According to a study, the number of unique mobile internet users in 2020 was 4.28 billion, and more than 90% of the worldwide internet population has access to the internet through a mobile device. Until March 2021, the internet penetration rate in Asia was at 62%, 88% in Europe, and 90% in North America.

Similarly, according to the study, the current global smartphone user population is 6.648 billion, which indicates that 83.72 percent of the world’s population possesses a smartphone. This statistic has increased significantly from 2016, when there were just 3.668 billion users, accounting for 49.40 percent of the world’s population at the time.

Furthermore, the usage of tablets, laptops, and desktops is also raising. According to the Australian Bureau of Statistics, desktop or laptop computers are used by 91% of connected households.

As technology advances, various organizations are releasing numerous daily fantasy games that can play online. This enables several people to entertain themselves as well as to earn money. In this app or website, users can play a wide range of fantasy games, including cricket, hockey, football, basketball, and kabaddi. This promotes market expansion.

According to data shared by Indian Super League (ISL) its fantasy football players hail from India, Nepal, Bangladesh, and the UK, with 86% of the traffic coming from mobile phones. As a result, the growing adoption of smart devices coupled with rising internet connectivity drives the growth of the daily fantasy sports market.

Rising number of daily fantasy sports players

As online gaming and associated activities gain traction, the online fantasy sports market is expected to see a considerable increase in income. The popularity of fantasy games has surged with the introduction of various applications and websites. Daily fantasy games, in particular, are gaining popularity, and many individuals are drawn to them. This increases the popularity of daily fantasy sports.

Daily fantasy games are a popular type of online fantasy gaming in which users pay an entrance fee to compete for cash rewards based on the performance of professional athletes whom users choose and then track in their respective professional sports events.

People are drawn to daily fantasy games for a variety of reasons. The primary reason for this is that players can win real money. According to data, one-third (34%) of urban Indians have played online fantasy sports for money in June 2021. There is real money on the line, and anybody has a chance to win. Some players even make a full-time career by joining competitions. It's difficult to say how much profit the top fantasy sports players make, but there's evidence that they might be earning at least $10,000 every week.

As a result, many players want to participate in daily fantasy games. According to the Fantasy Sports and Gaming Association, approximately 59 million individuals in the United States and Canada participate in fantasy sports. It also claims that 20 million individuals in India play fantasy games, with the amount expected to rise to 150 million by 2022. According to the Fantasy Sports Trade Association, the number of fantasy sports participants has increased from 500,000 in 1988 to 59.3 million in 2017, with the business being worth $7.22 billion (FSTA).

Similarly, key players are participating in a variety of measures to increase player numbers. For instance, to increase its appeal to women, Disney introduced a fantasy

league game for ABC's "Bachelorette" show in 2017. More than 700,000 individuals have playe...

Fantasy sports services have seen widespread cultural adoption and technological innovation in recent years, yet despite this momentum, the market has experienced slight contraction overall. Although aggressive advertising campaigns by platforms such as DraftKings, FanDuel, and Yahoo Fantasy have kept the industry visible across TV, social media, and streaming platforms, overall user spending has softened. Shifting economic conditions and regulatory pressures have prompted even the most prominent players to recalibrate their user acquisition strategies and promotional investments, leading to a more competitive and cautious marketplace. Over the past few years, the sector’s performance has been shaped both by impressive leaps in mobile engagement and by challenging headwinds. Mobile technology has made fantasy sports exceptionally accessible, encouraging growth in younger demographics and facilitating deeper community involvement through chat, social play and real-time notifications. However, inflation-driven declines in consumer discretionary income, coupled with expanding options in legal sports betting, have siphoned away spending and profit. Simultaneously, evolving state-level regulations—including higher taxes and outright bans in major markets like California—have trimmed potential user bases and forced fantasy sports services to adapt with shorter contest formats and localized offerings. Revenue ultimately contracted at a CAGR of 0.4% to $9.0 billion through the end of 2025, including an uptick of 1.6% that year. Looking ahead, media and technology partnerships will continue to advance, enabling real-time fantasy overlays within live broadcasts and creating stickier, more interactive fan experiences. Fantasy companies are expected to deepen their monetization strategies through data analytics, AI-driven personalization, and cross-platform integrations, while also expanding into new verticals like esports and diversified daily formats. Yet, regulatory uncertainty remains a persistent wildcard, with high-profile legal challenges poised to reshape access and profitability in key states. Despite these hurdles, the industry’s relentless drive toward social engagement, technical innovation and mainstream integration suggests fantasy sports will keep gaining ground as both a commercial force and a cultural mainstay in the broader digital entertainment ecosystem. Revenue for fantasy sports services is expected to expand at a CAGR of 1.8% to $9.8 billion through the end of 2030.

The Fantasy Sports Market Report is Segmented by Sport Type (American Football, Basketball, Baseball, and More), Platform (Website, Mobile Application, and Smart TV/Console), Contest Format (Season-Long Fantasy, Daily Fantasy, and More), Revenue Model (Entry-Fee Based, Advertising-Supported Free-To-Play, Subscription-Based, NFT/Token-gated), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Fantasy Sports Market Outlook

In 2023, the global fantasy sports market size was valued at approximately USD 22.4 billion, and it is projected to reach around USD 48.6 billion by 2032, growing at a compound annual growth rate (CAGR) of 8.9% during the forecast period. The growth of this market can be attributed to the increasing popularity of sports, advancements in digital platforms, and the rising engagement through social media channels.

One of the main drivers of the fantasy sports market is the increasing accessibility and penetration of the internet globally. The availability of high-speed internet and the proliferation of smartphones have made it easier for users to participate in fantasy sports from anywhere and at any time. This convenience is a significant factor encouraging the adoption of fantasy sports platforms. Furthermore, the increasing adoption of 5G technology is expected to enhance user experience through faster data speeds and lower latency, further driving market growth.

Moreover, the growing popularity of sports leagues and events acts as a significant catalyst for the fantasy sports market. Major sporting events like the NFL, NBA, and English Premier League have massive followings, and fantasy sports platforms capitalize on this by offering users the opportunity to engage more deeply with their favorite sports. Additionally, partnerships between fantasy sports platforms and professional sports leagues have increased credibility and attracted a larger user base, contributing to the market's expansion.

The integration of advanced technologies such as artificial intelligence (AI) and machine learning (ML) into fantasy sports platforms is also a significant growth factor. These technologies enable platforms to provide more personalized and engaging experiences for users. For instance, AI can analyze player statistics and trends to offer insights and recommendations, enhancing the strategic aspect of fantasy sports. This technological integration not only improves user experience but also attracts tech-savvy consumers to the platform.

Regionally, North America remains the largest market for fantasy sports, driven by the high popularity of sports and the presence of major fantasy sports platforms. The region's strong sports culture and high disposable income levels contribute to the market's robust growth. Additionally, regulatory changes, particularly in the U.S. with the legalization of sports betting in several states, have positively impacted the fantasy sports market. This regulatory landscape is fostering a favorable environment for market growth.

Type Analysis

The fantasy sports market is segmented by type into Daily Fantasy Sports and Season-Long Fantasy Sports. Daily Fantasy Sports (DFS) have gained immense popularity due to their shorter duration and the instant gratification they offer. Users participate in fantasy leagues that last for just a day or a single game, making it a highly engaging and addictive format. DFS platforms have benefited from partnerships with major sports leagues and increased media coverage, which has significantly boosted their user base. The ability to win daily prizes has also attracted a substantial number of participants to DFS platforms.

On the other hand, Season-Long Fantasy Sports have a traditional appeal, attracting users who prefer a long-term engagement with their fantasy teams. These platforms require participants to draft and manage their teams over an entire sports season, which involves a higher level of strategy and commitment. Season-Long Fantasy Sports have a loyal user base that enjoys the in-depth analysis and planning required to succeed over an extended period. This segment continues to thrive due to the immersive experience it offers.

The growth of both segments is further fueled by the diversification of fantasy sports offerings. Platforms are continually introducing new features and game formats to keep users engaged. For instance, hybrid formats that combine elements of DFS and Season-Long leagues are gaining traction. These hybrid models offer the best of both worlds, providing the excitement of daily contests while maintaining the strategic depth of season-long leagues.

Furthermore, marketing strategies and promotional activities play a crucial role in the growth of both Daily Fantasy Sports and Season-Long Fantasy Sports. Aggressive advertising campaigns, endorsements by sports celebrities, and lucrative sign-up bonuses have significantly increased user acquisition. Social media platfo

Discover the explosive growth of the North American Daily Fantasy Sports (DFS) market! This comprehensive analysis reveals a $13.21B market in 2025, projected to surge with a 12.90% CAGR, driven by mobile gaming, increasing popularity, and key players like DraftKings and FanDuel. Explore market segments, trends, and forecasts to 2033. Recent developments include: November 2022- In Maryland, FanDuel Group launched a sportsbook. Maryland sports fans have access to the FanDuel Sportsbook app for iOS and Android as well as desktop gaming. The FanDuel Sportsbook delivers its top-tier online sports betting experience to Maryland's fervent sports fans, who can now bet on professional and collegiate football, basketball, baseball, hockey, golf, MMA, boxing, soccer, and tennis across the state with several betting and payment methods. With various essential features, the FanDuel Sportsbook app is straightforward, safe, and practical., October 2022- GridRival has launched its highly anticipated Daily Fantasy Sports offering for users in 23 states across the United States. GridRival, a fantasy motorsports app that currently offers games based on the Formula One and MotoGP series, has a user base of over 200,000 motorsports fans thanks to its combination of engaging fantasy league gameplay, detailed performance data, in-depth research tools, and native social functionality., January 2022- Draftskings Inc. launched its mobile and online sportsbook in New York. The company planned to be one of the first to throw in the empire state. The launch coincides with the NFL Playoffs, one of the busiest times of the year for betting activity.. Key drivers for this market are: Regulatory & legal changes legalizing Fantasy Sports in more than 80% states in the US, Targeted advertising by major Fantasy Sports vendors among millennials; Growth in Sporting events & aggressive reactivation programs initiated by incumbents. Potential restraints include: Regulatory & legal changes legalizing Fantasy Sports in more than 80% states in the US, Targeted advertising by major Fantasy Sports vendors among millennials; Growth in Sporting events & aggressive reactivation programs initiated by incumbents. Notable trends are: Daily Fantasy Sports to Dominate the Market.

As of May 2024, the market size of the fantasy sports services sector in the United States totaled **** billion U.S. dollars. Meanwhile, there were over ******* workers employed in the sector.

In 2024, Market Research Intellect valued the Daily Fantasy Sports And In Game Gambling Market Report at USD 24.32 billion, with expectations to reach USD 55.78 billion by 2033 at a CAGR of 10.27%.Understand drivers of market demand, strategic innovations, and the role of top competitors.

Global Daily Fantasy Sports Market is segmented by Application (Fantasy sports_ Betting_ Data analytics_ Social gaming_ Sports entertainment), Type (Player props_ Contest formats_ Mobile apps_ Live scoring_ Social interaction), and Geography (North America_ LATAM_ West Europe_Central & Eastern Europe_ Northern Europe_ Southern Europe_ East Asia_ Southeast Asia_ South Asia_ Central Asia_ Oceania_ MEA)

The online fantasy sports market is booming, projected to hit $22.3 Billion in 2025 with a 13.2% CAGR. Learn about key drivers, trends, and major players like FanDuel and DraftKings shaping this lucrative industry. Discover market analysis and future forecasts.

Daily Fantasy Sports And In-Game Gambling Market size is growing at a moderate pace with substantial growth rates over the last few years and is estimated that the market will grow significantly in the forecasted period i.e. 2024 to 2030.

Global Daily Fantasy Sports And In-Game Gambling Market Drivers

The market drivers for the Daily Fantasy Sports And In-Game Gambling Market can be influenced by various factors. These may include:

Sports are becoming more and more popular around the world. This, together with the availability of different sports leagues and tournaments, is driving demand for platforms that provide daily fantasy sports and in-game gambling. Technological Developments: The usability and accessibility of daily fantasy sports and in-game gambling platforms are improved by ongoing technological developments, such as mobile applications, real-time data analytics, and seamless payment methods. Legalization and Regulation: Daily fantasy sports and in-game gambling providers can expand their markets as a result of the continued legalization and regulation of online gambling and sports betting in a number of jurisdictions. Consumer Preference Shift: As consumers' tastes shift toward more interactive and captivating entertainment, there is a greater need for platforms that allow users to participate in real-time sports events through in-game gambling and daily fantasy sports. Partnerships and Sponsorships: By working together with sports leagues, teams, and media businesses, daily fantasy sports and in-game gambling operators can build their user base, boost brand awareness, and accelerate market expansion. Monetization Opportunities: By charging admission fees, charging subscription fees, running advertisements, and accepting sponsorships, daily fantasy sports and in-game gambling platforms can generate revenue that draws in investors and promotes market expansion. Social Integration: By including social features and integrating with social media platforms, businesses can increase user engagement, encourage the spread of daily fantasy sports and in-game gambling, and ultimately expand their market. Growing Disposable Income: As the world's population becomes more affluent, more people will be able to engage in leisure activities like daily fantasy sports and in-game gambling, which will fuel industry expansion. Cross-Selling and Cross-Promotion: By integrating in-game gambling and daily fantasy sports with already-existing online gaming or betting platforms, cross-selling and cross-promotion can be achieved, which increases user numbers and revenue streams. Innovative Product Offerings: By responding to changing customer tastes and expectations, daily fantasy sports and in-game gambling operators attract and keep customers by introducing new game formats, features, and incentives. This promotes market growth.

As of March 2025, participation in daily fantasy sports (DFS) in the United States was allowed, to varying degrees, in ** states. The **** states that had yet to allow DFS were **********************************************. Fantasy sports in the U.S. experienced a watershed moment in October 2006, when the Unlawful Internet Gambling Enforcement Act was passed into U.S. federal law. This statute recognized fantasy sports as a game of skill rather than luck. As a result, fantasy sports were no longer classified by the federal government as a form of gambling. Since then, the market size of the fantasy sports industry in the U.S. has surpassed ** billion U.S. dollars. Why are daily fantasy sports banned in some U.S. states? In contrast to traditional fantasy sports, such as season-long fantasy football, the DFS format allows its players to compete for money and pick new squads on a day-by-day basis. For some state legislative bodies, this has created legal ambiguity, as the skill of predicting long-term trends, often associated with traditional fantasy sports, has been seen as lacking in daily fantasy sports. The **** states that had not yet allowed DFS had done so because they believed it resembled sports betting more than traditional fantasy sports, which has created conflicts with each state’s strict gambling laws. Regardless of these legal issues, fantasy sports have taken root in the U.S., with around ************ adults having engaged in fantasy sports as of 2025. What are the leading U.S. fantasy sports platforms? *** of the leading platforms at the forefront of U.S. fantasy sports are DraftKings and FanDuel. Since its founding in 2012, DraftKings’ global assets have grown beyond the multi-billion U.S. dollar mark, and the monthly unique users worldwide of DraftKings exceed ***** million in 2024.

Global Daily Fantasy Sports and In Game Gambling market size 2025 was XX Million. Daily Fantasy Sports and In Game Gambling Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.

The Daily Fantasy Sports Market size is expected to reach USD 24.81 billion in 2023 growing at a CAGR of 13.2. The Daily Fantasy Sports Market report classifies market by segmentation, growth drivers, demand, trend, and forecast insights.

The Fantasy Sports Software and Platforms market is booming, projected to reach $205.1 million in 2025 with a 5% CAGR. Discover key trends, regional insights, and leading companies shaping this dynamic industry. Explore market size, growth projections, and segmentation data for daily fantasy sports (DFS) and more.

The report offers Daily Fantasy Sports Market Dynamics, Comprises Industry development drivers, challenges, opportunities, threats and limitations. A report also incorporates Cost Trend of products, Mergers & Acquisitions, Expansion, Crucial Suppliers of products, Concentration Rate of Steel Coupling Economy. Global Daily Fantasy Sports Market Research Report covers Market Effect Factors investigation chiefly included Technology Progress, Consumer Requires Trend, External Environmental Change.

The Fantasy Sports Software and Platforms market is booming, projected to reach $30 billion by 2033 with a CAGR of 5.2%. This in-depth analysis explores market drivers, trends, and key players like DraftKings and FanDuel, offering insights into this rapidly growing sector. Discover the latest market trends and future projections.

The fantasy sports market is booming, projected to reach $44.1 billion by 2033, driven by mobile adoption and global sports engagement. Learn about market trends, leading companies, and regional growth in this comprehensive analysis.

Discover the booming fantasy football market! This comprehensive analysis reveals key trends, growth drivers, and regional insights for 2025-2033, including the impact of mobile apps and DFS. Explore market size projections and leading players like FanDuel and DraftKings.

Snapshot img

Fantasy Sports Market Size 2025-2029

The fantasy sports market size is forecast to increase by USD 10.13 billion, at a CAGR of 7.1% between 2024 and 2029.

Major Market Trends & Insights

North America dominated the market and accounted for a 35% growth during the forecast period.
By the Product - Fantasy soccer segment was valued at USD 8.78 billion in 2023
By the Application - Individual Competition segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 56.96 billion
Market Future Opportunities: USD USD 10.13 billion 
CAGR : 7.1%
North America: Largest market in 2023

Market Summary

The market continues to expand its reach and influence across various industries, with an increasing number of businesses recognizing its potential for customer engagement and revenue generation. According to recent studies, the market is projected to experience significant growth, with a substantial increase in user adoption rates. For instance, The market size was valued at approximately USD15 billion in 2020, and it is anticipated to expand at a steady pace in the coming years. Fantasy sports platforms have gained popularity in sectors such as media, entertainment, and consumer goods, offering unique opportunities for brand promotion and fan engagement. In the media industry, fantasy sports have become a staple for sports broadcasters and networks, providing an additional revenue stream through advertising and subscription fees. Meanwhile, consumer goods companies have leveraged fantasy sports to boost sales and customer loyalty by offering exclusive promotions and discounts to participants. Moreover, the integration of artificial intelligence and machine learning algorithms in fantasy sports platforms has led to enhanced user experience and personalized recommendations, further fueling the market's growth. Despite the ongoing challenges and debates surrounding the potential negative effects of fantasy sports on health and well-being, the market's continuous evolution and expanding applications make it an exciting and dynamic space to watch.

What will be the Size of the Fantasy Sports Market during the forecast period?

Explore market size, adoption trends, and growth potential for fantasy sports market Request Free SampleThe market experiences consistent growth, with current participation estimated at approximately 60 million people worldwide. This figure represents a significant increase from previous years, underscoring the market's continuous evolution. Looking ahead, industry experts project a future growth rate of around 15%, driven by advancements in technology and user experience. Fantasy sports platforms have become essential tools for enthusiasts, offering features such as player performance metrics, injury reporting, and points-per-game scoring. These platforms employ game theory applications, tournament formats, and roster optimization to create engaging user experiences. Value-based drafting and optimal lineup generation are critical components, as is risk assessment modeling and prize structures. Transaction processing, matchup analysis, and chat functionality further enhance the user experience. Expert advice and user engagement metrics are also essential, with fraud detection systems ensuring fair play. The market caters to both season-long leagues and daily fantasy sports, providing league management tools and statistical modeling to optimize lineup construction and salary cap management. Machine learning algorithms and probability calculations are integral to player projections and draft strategy, while scoring system design and ownership percentage rankings facilitate informed decision-making. The industry's diverse offerings cater to a wide range of sports, from football and basketball to baseball and soccer.

How is this Fantasy Sports Industry segmented?

The fantasy sports industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. ProductFantasy soccerFantasy baseballFantasy basketballFantasy footballOthersApplicationIndividual CompetitionTeam CompetitionDemographicUnder 25 YearsBetween 25 and 40 YearsAbove 40 YearsDietary PreferenceVeganGluten-FreeKetoTarget AudienceBusy ProfessionalsHealth EnthusiastsGeographyNorth AmericaUSCanadaEuropeFranceGermanyItalyUKMiddle East and AfricaEgyptKSAOmanUAEAPACChinaIndiaJapanSouth AmericaArgentinaBrazilRest of World (ROW)

By Product Insights

The fantasy soccer segment is estimated to witness significant growth during the forecast period.

In the dynamic and continually evolving realm of fantasy sports, soccer holds a significant position. Participants construct imaginary teams consisting of real-life soccer pla