The Daily Mail had an average monthly reach of over 36.2 million individuals from April 2019 to March 2020. The daily newspapers’ reach was higher among women than men, with nearly 20 million women reached by the newspaper on an average month during the time period. Daily Mail

The Daily Mail is a British daily tabloid formatted newspaper founded in 1896. Other editions of the daily paper include its sister paper The Mail on Sunday, as well as the Scottish and Irish Editions. The Daily Mail’s main target audience is lower-middle-class British women. It was the first newspaper in the UK to write articles targeted at women. As of April 2019, the Daily Mail had a circulation of almost 1.2 million newspapers, the second highest in the United Kingdom.

Newspaper consumption in the UK

There has been a decrease in newspaper consumption expenditure in the United Kingdom over recent years. UK households purchased roughly 3.3 million British pounds worth of newspapers in 2018, compared to 4.5 million pounds in 2013. Based on a survey in 2018, 29 percent of adults in Great Britain that regularly access news thought that the quality of the news nowadays is slightly worse than it was five years ago.

The Daily Mail newspaper had an average monthly reach of over 36 million individuals in the United Kingdom in the months from April 2019 to March 2020. Considering reach by print or online, the latest figure marks the highest monthly reach of the newspaper since 2012.

The newspaper the Daily Record had an average monthly reach of 8.2 million adults across the United Kingdom from April 2019 to March 2020. Reach was higher among women than men, with about 4.66 million women reached by the Daily Record or its website on average monthly.

Free newspaper Metro had the highest reported circulation among daily newspapers in the United Kingdom in December 2023 with *** thousand copies distributed to the public. Ranking second with a paid circulation of *** thousand was the Daily Mail, followed by free paper Evening Standard with a circulation of *** thousand. Due to the Sun, Times and Telegraph titles having kept their circulations private since the beginning of 2020, comparing circulations across major news brands has grown more difficult. The Guardian also chose to keep its circulation figures private and as such is not included in this analysis. Daily papers published on Sundays only can be found here. Newspapers in the UK   Expenditure on newspapers in the UK decreased consistently over the last few decades. In 2005, annual spending on newspapers exceeded *** billion British pounds, whereas by 2020 this figure had fallen considerably to *** billion GBP. Despite this, newspapers remain important to consumers. A survey held in the United Kingdom found that the Daily Express was considered the most important newspaper to readers, whilst titles from the Sun lagged behind in this respect. When it came to popularity and the public's opinion of selected major newspapers, commuter paper Metro was the favorite. Data found that Metro was the most popular newspaper in the UK, followed closely by The Guardian. Metro enjoys a wide readership thanks to its regular distribution in London, and remains free to readers.

In July 2021, Mail Online had an average daily audience of *** million people aged 15 years or above, making this newspaper brand the highest ranking in the United Kingdom in terms of daily audience. The Sun and The Guardian ranked second and third respectively.

Despite the growth and prominence of mobile messengers and chat apps, e-mail is an integral part of daily online life. In 2025, the number of global e-mail users amounted to **** billion and is set to grow to **** billion users in 2028. Global e-mail audiences In 2023, approximately *** billion e-mails were sent and received every day worldwide. This figure is projected to increase to over *** billion daily e-mails in 2027. As of July 2022, Apple Mail Privacy accounted for over half of the e-mail opens, while mobile use of e-mails saw a significant decrease in their market shares. Apple MPP e-mail app was the most popular e-mail client, accounting for ** percent of e-mail opens. Gmail, the free e-mail service owned by Google, was ranked second with a ** percent open share. Malicious mail Many online users use e-mails for website and newsletter signups and brace themselves for the inevitable flood of spam and marketing communications. Whereas most unwanted e-mails are annoying yet ultimately benign, consumers are right to be wary of malicious e-mail that can be used to compromise their digital accounts and devices. In 2023, ** percent of fraud reports in the United States related to cases in which victims were contacted via e-mail.

The national news brand with the highest reported drop circulation in the United Kingdom was Sunday People, with a circulation decrease of around ***percent. The leading national paper by circulation, the Daily Mail, saw a drop of nearly ******percent. Online newspaper readership The newspaper industry is having to make major readjustments to accommodate digital readership. Physical paper sales have been falling as consumers increasingly turn to online news outlets. Data on the monthly reach of national newspapers revealed that smartphones are the most popular platform for newspaper consumption across all major news brands, though free paper Metro had the highest print reach thanks to its regular distribution across London. Journalists Despite the fall in newspaper circulation, the number of journalists in the UK is climbing. In 2020, over *** thousand journalists and newspaper and periodical editors were employed in the United Kingdom, the highest number recorded since 2010.

According to data gathered in the second quarter of 2024, the most popular newspapers in the United Kingdom were The Sunday Times, The Guardian, and The Sun, with 37 percent of respondents reporting that they had a positive opinion of these publications. Ranked second was Metro, followed by Daily Mail.

The number of daily users of the e-mail service Mail.ru owned by the Russian internet company VK (formerly Mail.ru Group) has been declining in recent years. By December 2024, the audience reached nearly ** million people per day and over ** million per month.

Readers of The Guardian newspaper were the most likely to support remaining in the European Union, while readers of the Daily Express were the most in favor of leaving, according to a survey conducted among UK adults in 2019. The newspaper with the most divided readership was the Daily Mirror, which had a slight majority of it's readers support leaving the EU.