The Daily Mail had an average monthly reach of over 36.2 million individuals from April 2019 to March 2020. The daily newspapers’ reach was higher among women than men, with nearly 20 million women reached by the newspaper on an average month during the time period. Daily Mail

The Daily Mail is a British daily tabloid formatted newspaper founded in 1896. Other editions of the daily paper include its sister paper The Mail on Sunday, as well as the Scottish and Irish Editions. The Daily Mail’s main target audience is lower-middle-class British women. It was the first newspaper in the UK to write articles targeted at women. As of April 2019, the Daily Mail had a circulation of almost 1.2 million newspapers, the second highest in the United Kingdom.

Newspaper consumption in the UK

There has been a decrease in newspaper consumption expenditure in the United Kingdom over recent years. UK households purchased roughly 3.3 million British pounds worth of newspapers in 2018, compared to 4.5 million pounds in 2013. Based on a survey in 2018, 29 percent of adults in Great Britain that regularly access news thought that the quality of the news nowadays is slightly worse than it was five years ago.

This statistic displays the average issue readership trend of The Daily Mail newspaper in the United Kingdom from 2003 to 2016. In the period from July to December 2015, the Daily Mail's readership was roughly 3.5 million individuals over 15 years per issue.

The Daily Mail newspaper had an average monthly reach of over 36 million individuals in the United Kingdom in the months from April 2019 to March 2020. Considering reach by print or online, the latest figure marks the highest monthly reach of the newspaper since 2012.

The newspaper the Daily Record had an average monthly reach of 8.2 million adults across the United Kingdom from April 2019 to March 2020. Reach was higher among women than men, with about 4.66 million women reached by the Daily Record or its website on average monthly.

The statistic shows the number of newspaper readers in the United State in 2010 and 2014, by platform. The number of adults who read newspaper content online only increased from nine million in 2010 to 20.6 million in 2014.

Newspaper readers in the United States – additional information

Online newspapers started to gain popularity in the late 90s with the rise of the internet. In parallel to this development, print media has seen its market share deteriorate over the years. Figures show a sharp decline of the print media, especially for daily newspapers in the U.S. The number of daily newspapers in the U.S. shrank by nearly 400, going from 1,730 in 1981 to the 1,331 in 2014. Daily newspaper readership in the U.S. has also dropped considerably in the last few years.This decline is not limited to the consumer's age; in the U.S., daily newspaper consumption has decreased across all age groups.

In line with this trend, the number of newspaper readers in the U.S. who read print newspaper and only print newspaper has declined between 2010 and 2014. In 2010, nearly 95 million people read only print newspapers. This figure stood at about 74 million in 2014. On the other hand, the number of readers who read newspaper content online increased from around 38 million in 2010 to nearly 55 million in 2014. The share of readers who read newspaper content online only nearly doubled during the same time period.

Despite this shift in readership between online and printed newspapers, credible and well-established newspapers brand have been able to reinvent themselves in this market. The New York Times, for example, was the most popular website of a print publication in the U.S. as of July 2015, and has recently reached a milestone for its online products. The New York Times Company's digital-only subscriber number has passed the one million mark for the first time in 2015. Along with the New York Times, USA Today, Daily Mail, the Washington Post and the Guardian are leading newspapers in the U.S. in terms of unique website visitors.

In July 2021, Mail Online had an average daily audience of 4.1 million people aged 15 years or above, making this newspaper brand the highest ranking in the United Kingdom in terms of daily audience. The Sun and The Guardian ranked second and third respectively.

The Daly Mirror reached an average monthly audience of over 32.9 million adults in the United Kingdom during the time period April 2019 to March 2020. The Mirror newspapers in their different formats, Daily Mirror, Sunday Mirror, and Sunday People, reached more women than men in the period from April 2019 to March 2020. Reach was also higher among adults aged over 35 years than it was among 15 to 34-year-olds. The Sunday People is a Sunday newspaper that was founded in 1881 and bought by Reach plc in 1961, it now shares a website with other Mirror papers.

Daily Mirror reach

Between July 2018 and June 2019, the Daily Mirror had the third highest reach among men and women in Great Britain in both its print and digital forms. The tabloid newspaper was among the leading newspapers used for news nowadays in the UK .

Household expenditure on newspapers

In 2018, the average weekly household spend on newspapers in the United Kingdom was one pound and thirty pence. This amount varied based on the age group. Older adults, aged 75 years or over, spent three pounds and ten pence a week. Younger adults, under 30 years old, spent an average of 10 pence on newspapers weekly.

Free newspaper Metro had the highest reported circulation among daily newspapers in the United Kingdom in December 2023 with 951 thousand copies distributed to the public. Ranking second with a paid circulation of 733 thousand was the Daily Mail, followed by free paper Evening Standard with a circulation of 275 thousand. Due to the Sun, Times and Telegraph titles having kept their circulations private since the beginning of 2020, comparing circulations across major news brands has grown more difficult. The Guardian also chose to keep its circulation figures private and as such is not included in this analysis. Daily papers published on Sundays only can be found here.

Newspapers in the UK   Expenditure on newspapers in the UK decreased consistently over the last few decades. In 2005, annual spending on newspapers exceeded 4.4 billion British pounds, whereas by 2020 this figure had fallen considerably to 2.8 billion GBP. Despite this, newspapers remain important to consumers. A survey held in the United Kingdom found that the Daily Express was considered the most important newspaper to readers, whilst titles from the Sun lagged behind in this respect.

When it came to popularity and the public's opinion of selected major newspapers, commuter paper Metro was the favorite. Data found that Metro was the most popular newspaper in the UK, followed closely by The Guardian. Metro enjoys a wide readership thanks to its regular distribution in London, and remains free to readers.

This statistic illustrates the share of readers of The Washington Post in the United States in the last two weeks. As of September 2024, 21 percent of 18 - 29 year old consumers do so in the U.S. This is according to exclusive results from the Consumer Insights Global survey which shows that 20 percent of 30 - 49 year old customers also fall into this category.Statista Consumer Insights offer you all results of our exclusive Statista surveys, based on more than 2,000,000 interviews.

This statistic displays the average issue readership trend of The Daily Mirror newspaper in the United Kingdom from 2003 to 2016. In the period from July to December 2015, the Daily Mirror's readership was 1.8 million individuals aged over 15 years, per issue.

According to data gathered in the second quarter of 2024, the most popular newspapers in the United Kingdom were The Sunday Times, The Guardian, and The Sun, with 37 percent of respondents reporting that they had a positive opinion of these publications. Ranked second was Metro, followed by Daily Mail.

The national news brand with the highest reported drop circulation in the United Kingdom was Sunday People, with a circulation decrease of 19 percent. The leading national paper by circulation, the Daily Mail, saw a drop of 10 percent.

Online newspaper readership

The newspaper industry is having to make major readjustments to accommodate digital readership. Physical paper sales have been falling as consumers increasingly turn to online news outlets. Data on the monthly reach of national newspapers revealed that smartphones are the most popular platform for newspaper consumption across all major news brands, though free paper Metro had the highest print reach thanks to its regular distribution across London.

Journalists

Despite the fall in newspaper circulation, the number of journalists in the UK is climbing. In 2020, over 100 thousand journalists and newspaper and periodical editors were employed in the United Kingdom, the highest number recorded since 2010.

According to a survey held in two waves between late 2022 and early 2023, which ranked daily and weekly newspapers by reach in the United Kingdom, The Daily Mail and Mail on Sunday had the highest reach at 36 percent of all readers. Meanwhile, The Guardian/The Observer ranked second with 26 percent of respondents aged 16 or above reading the publication.

The newspaper with the highest print circulation in the United States in the six months running to September 2023 was The Wall Street Journal, with an average weekday print circulation of 555.2 thousand. Ranking second was The New York Times, followed by The New York Post. The paper in the ranking with the highest year-over-year drop in circulation was The Denver Post with a decline of 25 percent (although Buffalo News recorded a higher drop, data does not refer to September 2022 to September 2023, see notes).

This statistic illustrates the New York Post (NY) circulation in the United States as of September 2016, by type. The New York Post reported a circulation of 202.42 thousand via its mobile app in September 2016.

In the year to March 2021 in Australia, the Saturday edition of the Courier Mail sold 375 thousand copies on average, and the Monday to Friday editions of the paper sold an average of 273 thousand copies. By comparison, the Cairns Post sold 44 thousand copies in average of its Saturday edition and 28 thousand during the week.

As of June 2024, the New York Post had an average weekday circulation of just over 518.84. This was the highest recorded in the timeline given. The paper, owned by News Corp., is the oldest continuously published daily paper in the United States, and is primarily distributed in New York.

In the first half of 2023, the leading regional daily newspaper in the United Kingdom was Irish News, with a total circulation of just over 25 thousand. Despite its leading position in the ranking, the newspaper suffered an eight percent drop in circulation compared to the first half of 2022. Liverpool Echo was hit particularly hard with a year-over-year decline of 27 percent. All the top ten daily regional newspapers saw a YOY decrease, and the first six months of 2023 marked the first period in which the majority of leading regionals had a circulation of under 10 thousand.

Spotlight on Manchester Evening News

Manchester Evening News dropped out of the top 10 in the first half of 2023 after Reach chose to end free copies of the publication due to increasing newsprint costs and the paper's significant online audience rendering free print copies unnecessary. Free copies in general saw a drop in terms of circulation type, but digital audience was also down. Whilst Manchester Evening News remains the leading regional news brand by audience, its audience was down by almost 30 percent year over year. Other papers are also affected, with advertising revenue down and an increasing reliance on social networks and apps for news.

The price of news

Getting the public to pay for news in a landscape where there is a proliferation of free content is no mean feat. Indeed, the paid circulation of national newspapers in the UK fell for several large publications between 2022 and 2023, the Daily Star, Daily Record, and Daily Mirror all seeing a decline of 14 percent year-over-year. Meanwhile, the cover price of national newspapers, at least in some cases, doubled over the course of a decade. Annual subscriptions to digital news sites are also not always affordable for the average consumer, with some costing around 300 GBP per year.

In the year to March 2021 in Australia, the Saturday edition of the Adelaide Advertiser sold 293 thousand copies on average, and the Monday to Friday editions of the paper sold an average of 229 thousand copies. The Sunday Mail sold 351 thousand copies on average per week.

The volume of daily active users of the e-mail service Mail.ru owned by the Russian internet company VK (formerly Mail.ru Group) has been over two times greater than the count of daily audience. By December 2023, the audience of the platform in question reached nearly 17.5 million people per day and 50.5 million per month. In aggregate terms, the active user volume steadily grew over the observed timeframe.