As of the second quarter of 2025, photo and video sharing app Snapchat had 469 million daily active users worldwide, up from 460 million global DAU in the first quarter of 2025. The app has seen steady increases in daily active users since the beginning of 2019. Snapchat is relevant for teenagers Originally launched in 2011, Snapchat has become one of the most popular social messaging and photo sharing apps worldwide; making its CEO and co-founder Evan Spiegel one of the world’s richest social media entrepreneurs. With almost 800 million active users as of April 2024, Snapchat easily ranks among the most popular social networks worldwide. According to U.S. teenagers in fall 2023, Snapchat is the second most important social network of their generation, ahead of photo sharing competitor Instagram and other networks such as Twitter or Facebook. Overall, 48 percent of U.S. internet users aged 15 to 25 years were reportedly using Snapchat, the highest usage reach among any age group. When it comes to user satisfaction with social media, Snapchat’s performance is fair to middling. According to recent survey data, the social app scored 72 out of 100 points on a consumer satisfaction scale, ranking ahead of Twitter and Facebook but behind Pinterest and eternal rival Instagram.

During the second quarter of 2025, Snapchat had 98 million daily active users (DAU) in North America and 100 million DAU in Europe. Snapchat's largest audience increase came from users outside of North America and Europe, amounting to 271 million daily active users.Snapchat usageSnapchat is one of the most popular social networks worldwide. In 2024, there were almost 513.2 million monthly Snapchat users worldwide. Snapchat’s user penetration in the United States started experiencing a slow decrease in 2022, passing from 40 percent in 2021 to 39.6 percent in 2024. Snapchat companyWhile Snapchat’s annual company revenue grew to 4.61 billion U.S. dollars in 2023, the company has yet to report a positive net income. In the most recently reported fiscal year, Snapchat’s net loss amounted to 1332 million U.S. dollars, highlighting the company’s struggle to monetize their predominantly young user base. As stated in their latest annual report, Snapchat’s user base may be less brand loyal and more likely to follow trends than other demographics, including switching to another product. The company is also fully dependent on advertising revenues and relies on third-party services for application infrastructure services. Subsequently, Snapchat’s research and development spending focuses on product development, advertising technology and large-scale infrastructure. In 2023, the company’s R&D expenditure amounted to 1.9 billion U.S. dollars.

Snapchat now boasts over 319 million daily active users. That means it’s one of the most engaging platforms. Snapchat currently has a total user base of 800 million.

This statistic shows the share of individuals who used Snapchat daily in Sweden in Q3 2020, by age group. The share of daily Snapchat users was third highest in 16 to 25 years age group (** percent).

The number of snapchat users in the United States was forecast to continuously increase between 2024 and 2028 by in total 5.7 million users (+5.3 percent). After the ninth consecutive increasing year, the snapchat user base is estimated to reach 113.3 million users and therefore a new peak in 2028. Notably, the number of snapchat users of was continuously increasing over the past years.The user numbers, depicted here regarding the platform Snapchat, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of snapchat users in countries like Canada and Mexico.

The global number of snapchat users in was forecast to continuously increase between 2024 and 2028 by in total 165.7 million users (+27 percent). After the ninth consecutive increasing year, the snapchat user base is estimated to reach 779.3 million users and therefore a new peak in 2028. Notably, the number of snapchat users of was continuously increasing over the past years.The user numbers, depicted here regarding the platform Snapchat, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of snapchat users in countries like Africa and the Americas.

Introduction

Snapchat Statistics: Snapchat was introduced in July 2011 as a messaging platform branded by its "ephemeral" nature. At first, it was named "Picaboo", and the application was first launched exclusively on iOS. However, the Picaboo app did not gain immediate popularity, attracting only 127 users during its early months. After rebranding to Snapchat and also after the release on Android, it gained significant growth.

Within approximately one year of its launch, the app achieved a remarkable milestone of 100,000 daily active users. Currently, Snapchat has over 453 million daily active users worldwide. In 2023, Snapchat reported revenues of $4.61 billion, an increase from $2.5 billion in 2020. With its highly engaging Snap Map feature, used by more than 350 million individuals each month, and the creation of 4.75 billion snaps daily, Snapchat continues to show remarkable drive.

As of 2024, Snapchat has maintained its status as a leading social media platform, with 900 million monthly active users (MAUs), 75% of whom interact with the platform's improved reality features on a daily basis.

In 2021, photo and social media app Snapchat had approximately *** million monthly active users worldwide, a year-on-year change of +**** percent on the previous year. Overall, **** percent of internet users use Snapchat. It is estimated that the platform will reach over *** million monthly active users by 2024.

Introduction

Snapchat Stories Statistics: Snapchat was created by Evan Spiegel, Bobby Murphy, and Reggie Brown, who were all enrolled at Stanford University. The application was initially launched under the name "Picaboo" in July 2011. The concept was simple yet revolutionary: users could send images that would disappear after a few seconds.

This ephemeral nature of the messages was designed to encourage more authentic and spontaneous interactions. Presently, Snapchat has 800 million monthly active users worldwide, with 414 million of them being daily active users. On average, over 4.75 billion Snaps are produced each day. Generation Z users account for 51.1% of Snapchat's monthly active user base in the United States, outpacing any other social media platform.

As of April 2025, India had the biggest Snapchat user base in the world, with an audience of 210 million users. The United States ranked in second place with a Snapchat audience base of over 105 million users. Snapchat’s popularity Being one of the most popular social networks worldwide and especially liked by younger online audiences, Snapchat is an increasingly attractive platform for advertisers. According to industry estimates, Snapchat’s 2019 advertising revenue is forecast to amount to over 2.6 billion U.S. dollars in 2021, up from 1.53 billion U.S. dollars in 2019. Snapchat is a mobile-first social network, with the majority of visits generated via mobile phones. According to U.S. Snapchat users, the main reason for using the platform was to keep in contact with friends and family. Snapchat’s vanishing photo sharing function has popularized the sharing of everyday photos in a story stream, a setup that has since also been adopted by other photo and messaging apps such as Instagram, WhatsApp, and Facebook Messenger. Despite the competition, Snapchat users are among the most engaged – a total of 48 percent of U.S. Snapchat users post content to the app on a weekly basis. Only WhatsApp and Facebook can boast a more active audience.

As of the first quarter of 2025, Snapchat+ had amassed around 15 million subscribers, up from 14 million in the fourth quarter of 2024. Snapchat+, the paid version of Snap Inc.'s social app, was released in June 2022 and lets paying users of the platform access pre-release and experimental features for 3.99 U.S. dollars per month.

Users spend an average of 19.6 hours per month on TikTok alone. This works out to be approximately 39 minutes per day.

Introduction

Snapchat Advertising Statistics: Snapchat's shifting brand strategy is taking place alongside a new advertising campaign that highlights the platform's distinctiveness compared to other social media applications. This initiative is also accompanied by a range of new advertising features aimed at attracting advertisers following several difficult quarters.

Additionally, the company has introduced improved Dynamic Ads, generative AR and AI tools, along with other advertising features tailored for advertisers and brands. The platform has revamped its Dynamic Ads offerings, which will include a new four-tile layout set to launch this year. "As we continue to evaluate...the Dynamic Ad format, we will begin offering it to retailers and e-commerce advertisers," Harris informed us.

Snap is focused on expanding its advertiser base in tandem with the growth of its user base. According to the company's latest earnings report, the platform experienced an 85% each year in its small and medium advertiser base in the first quarter, and it recently announced 422 million daily active users.

Snapchat filters shape how users engage with each other, brands, and augmented reality. Today’s statistics reveal not just usage numbers but how filters accelerate creativity, e‑commerce, and digital identity. From daily AR engagement to sponsored campaigns, the data shows Snapchat filters are more than playful overlays, they’re a dynamic force...

In 2021, messaging and video sharing platform Snapchat was more popular than TikTok among Gen Z users in the United States. TikTok counted around 37 million users who were born between 1997 and 2012, while Instagram reported around 33 million users in the same period. Snapchat, which counted 42 million Gen Z users, is projected to reach 49.5 million users in the examined demographic by 2025. Overall, platforms such as Pinterest, Twitter and Reddit had significantly less users amongst this age group.

As of March 2021, male users in their *** accounted for **** percent of Snapchat's active user accounts in the United States. According to App Ape, women aged 20 to 29 years were the largest user group, accounting for 15.5 percent of the photo sharing app's user base on the Android platform. Snapchat stories and other features Released in 2011, Snapchat is now regarded as one of the earliest examples of mobile-first social media applications. The core feature of the platform is that messages and pictures are only available for a limited time before vanishing and becoming inaccessible. The app started out as a one-on-one messaging and photo sharing app, and now also a “Stories” function where users compile snaps into chronological storylines which are accessible to friends. Competitors Other social media platforms have also been quick to launch stories functions, the most successful among them being Instagram. The company reported 500 million daily active Instagram Stories users in January 2019. In comparison, Snapchat reported only *** million daily active users worldwide in the second quarter of 2019. The corresponding figure for the latest quarter reported was *** million. Messaging apps WhatsApp and Facebook Messenger have also successfully integrated stories into their product, chipping away at any unique features that Snapchat had claimed for itself. Other popular features of the Snapchat app include virtual stickers and various augmented reality (AR) objects and photo filters. In 2020, there were an estimated **** million social network augmented reality (AR) users in the United States, a figure expected to surpass ** million users by 2022.

Among internet users in the United States, Facebook Messenger is the most well-known messenger service, with 91 percent recognizing them. Places two and three in this ranking go to Snapchat and FaceTime.

For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.

During the first half of 2024, North America was the region with the highest number of Snapchat account enforcements, with over 2.26 million Snapchat profiles being either removed, preserved, or suppressed. In Europe, 1.6 million accounts were enforced, whilst 1.56 million were actioned from other regions.

This statistic shows the number of daily active users (DAU) of the Snapchat app on android devices in Ireland. In October 2019, there were approximately *** thousand Snapchat daily active users on android devices in Ireland.

As of February 2025, one in five global Snapchat users were men between the ages of 18 and 24 years, whilst women of the same age made up 17.2 percent of all users, making this age group the photo app's main target market. Additionally, almost 20 percent of users were between the ages of 13 and 17 years. Overall, people over 35 years are substantially less likely to use Snapchat. Snapchat’s global users Snapchat has experienced significant increases in global audience size in recent years. In 2022, Snapchat had over *** million users, an increase of over *** percent when compared with the number of users in 2018. By 2027, it is estimated that *** million people will be using the app. As of January 2024, India was home to almost *** million Snapchat users, whilst the United States and Pakistan had *** million and ** million users, respectively. Snapchat+ subscription Snapchat released a paid version of the service in June 2022, offering pre-release and experimental features to those willing to pay **** U.S. dollars per month. As of the fourth quarter of 2023, around ***** million users were subscribing to Snapchat+. Snapchat is not the only social platform to have introduced a subscription option. Meta Verified, X/Twitter Blue, and Reddit also present advantages to users in exchange for a monthly charge.