Context

This file contains 5 years of daily time series data for several measures of traffic on a statistical forecasting teaching notes website whose alias is statforecasting.com. The variables have complex seasonality that is keyed to the day of the week and to the academic calendar. The patterns you you see here are similar in principle to what you would see in other daily data with day-of-week and time-of-year effects. Some good exercises are to develop a 1-day-ahead forecasting model, a 7-day ahead forecasting model, and an entire-next-week forecasting model (i.e., next 7 days) for unique visitors.

Content

The variables are daily counts of page loads, unique visitors, first-time visitors, and returning visitors to an academic teaching notes website. There are 2167 rows of data spanning the date range from September 14, 2014, to August 19, 2020. A visit is defined as a stream of hits on one or more pages on the site on a given day by the same user, as identified by IP address. Multiple individuals with a shared IP address (e.g., in a computer lab) are considered as a single user, so real users may be undercounted to some extent. A visit is classified as "unique" if a hit from the same IP address has not come within the last 6 hours. Returning visitors are identified by cookies if those are accepted. All others are classified as first-time visitors, so the count of unique visitors is the sum of the counts of returning and first-time visitors by definition. The data was collected through a traffic monitoring service known as StatCounter.

Inspiration

This file and a number of other sample datasets can also be found on the website of RegressIt, a free Excel add-in for linear and logistic regression which I originally developed for use in the course whose website generated the traffic data given here. If you use Excel to some extent as well as Python or R, you might want to try it out on this dataset.

Daily utilization metrics for data.lacity.org and geohub.lacity.org. Updated monthly

Unlock the Potential of Your Web Traffic with Advanced Data Resolution

In the digital age, understanding and leveraging web traffic data is crucial for businesses aiming to thrive online. Our pioneering solution transforms anonymous website visits into valuable B2B and B2C contact data, offering unprecedented insights into your digital audience. By integrating our unique tag into your website, you unlock the capability to convert 25-50% of your anonymous traffic into actionable contact rows, directly deposited into an S3 bucket for your convenience. This process, known as "Web Traffic Data Resolution," is at the forefront of digital marketing and sales strategies, providing a competitive edge in understanding and engaging with your online visitors.

Comprehensive Web Traffic Data Resolution Our product stands out by offering a robust solution for "Web Traffic Data Resolution," a process that demystifies the identities behind your website traffic. By deploying a simple tag on your site, our technology goes to work, analyzing visitor behavior and leveraging proprietary data matching techniques to reveal the individuals and businesses behind the clicks. This innovative approach not only enhances your data collection but does so with respect for privacy and compliance standards, ensuring that your business gains insights ethically and responsibly.

Deep Dive into Web Traffic Data At the core of our solution is the sophisticated analysis of "Web Traffic Data." Our system meticulously collects and processes every interaction on your site, from page views to time spent on each section. This data, once anonymous and perhaps seen as abstract numbers, is transformed into a detailed ledger of potential leads and customer insights. By understanding who visits your site, their interests, and their contact information, your business is equipped to tailor marketing efforts, personalize customer experiences, and streamline sales processes like never before.

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Security and Privacy: Our Commitment Understanding the sensitivity of web traffic data and contact information, our solution is built with security and privacy at its core. We adhere to strict data protection regulat...

This dataset was used in the Kaggle Wikipedia Web Traffic forecasting competition. It contains 145063 daily time series representing the number of hits or web traffic for a set of Wikipedia pages from 2015-07-01 to 2017-09-10.

The original dataset contains missing values. They have been simply replaced by zeros.

Comprehensive dataset analyzing Walmart.com's daily website traffic, including 16.7 million daily visits, device distribution, geographic patterns, and competitive benchmarking data.

This statistic displays the number of website visitors to dailymail.co.uk, the website of the Daily Mail as well as The Mail on Sunday newspaper titles in the United Kingdom (UK) in selected months from ************* to **************. The website had over **** million visitors in *************.

Top 25 Daily Page Views for the main website of Los Angeles

Comprehensive dataset analyzing Amazon's daily website visits, traffic patterns, seasonal trends, and comparative analysis with other ecommerce platforms based on May 2025 data.

This statistic displays the daily average number of unique visitors to the MNM website in Belgium from 2010 to 2018. Following a significant increase in the daily number of people who visited the MNM website in 2017, the MNM websites visitor numbers decreased in 2018. The website had an average of roughly ****** daily visitors in 2017, whereas in 2018 this figure decreased to roughly ****** visitors.

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• Full Contact Details for US Web Traffic Data Resolution

Our Data Center Traffic web traffic dataset adds a critical layer of protection to your marketing stack by identifying and filtering web traffic generated from the IP addresses of suspicious data center sources. These signals often come from bots, scrapers, or emulators that disguise themselves as real users but deliver no value to your campaigns. Left unchecked, they can distort performance metrics, inflate engagement numbers, and drain your ad budget.

Leverage our web traffic data solutions for the following use cases: - Invalid Web Traffic Prevention - Data Hygiene & Model Building - Audience Quality Assurance - Trial & Partnership Transparency

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By continuously monitoring and updating our web traffic intelligence, we empower marketers, agencies, and platforms to distinguish legitimate human activity from fraudulent traffic at scale. The result is cleaner datasets, more accurate audience models, and campaigns that perform against true user engagement. With our web traffic dataset, you can protect ad spend, maintain data integrity, and reinforce trust across your digital ecosystem.

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This dataset contains meticulously cleaned and structured web traffic data collected across multiple websites, including Amazon platforms and services like Amazon Prime, AWS, and AWS Support. It spans various traffic sources, user devices, key actions, and engagement metrics, making it a powerful resource for digital marketing analysis, customer behavior modeling, and time series forecasting.

Ideal for:

Web traffic analysis Conversion rate optimization Bounce rate analysis User segmentation Predictive modeling and machine learning 📌 Dataset Features: Rows: 2006 Columns: 18

Date Range: Starts from January 1st, 2019 (Exact end date can be inferred from the dataset)

🔍 Columns Overview: Country: Country of user origin

Timestamp: Full timestamp of the visit Device Category: Type of device (Desktop, Mobile, Tablet) Key Actions: User actions like Purchase, Sign Up, Subscribe Page Path: Visited page (e.g., /home, /contact) Source: Traffic source (e.g., organic search, social media) Avg Session Duration: Duration of session in seconds Bounce Rate: % of single-page sessions Conversions: Number of conversions New Users: Number of new users in session Page Views: Total page views Returning Users: Count of returning users Unique Page Views: Unique page views Average time on home page (min): Self-explanatory Website: Name of the specific Amazon service or domain Date, Time, Day: Parsed date and time information

📊 Potential Use Cases: Machine Learning: Predicting bounce rate, conversion likelihood, or segmenting user behavior. Business Intelligence: Dashboards for performance analysis by device, source, or day. Time Series Forecasting: Analyze traffic patterns over time. A/B Testing: Benchmarking traffic changes across page paths or traffic sources.

In March 2024, search platform Google.com generated approximately 85.5 billion visits, down from 87 billion platform visits in October 2023. Google is a global search platform and one of the biggest online companies worldwide.

📊 Dataset Description: Daily Website Traffic and Engagement Metrics

This dataset contains daily web traffic and user engagement information for a live website, recorded over an extended period. It provides a comprehensive view of how user activity on the platform varies in response to marketing initiatives and temporal factors such as weekends and holidays.

The dataset is particularly suited for time series forecasting, seasonality analysis, and marketing effectiveness studies. It is valuable for both academic and practical applications in fields such as digital analytics, marketing strategy, and predictive modeling.

🧾 Use Case Scenarios:

• Forecasting future page views using past behavior and external influencing factors
• Evaluating the impact of advertising spend on web traffic and ROI
• Detecting seasonality and weekly/cyclical patterns in user engagement
• Developing time-aware models for resource planning (e.g., server load, content drops)
• Training and benchmarking time series models such as ARIMA, SARIMA, RNN, LSTM, and GRU

We provide foot traffic data across the web with 30+ enriched attributes, including demographics, devices, web activity, intent and foot traffic insights. We help marketers, agencies, and platforms build precise foot traffic audience segments, optimize foot traffic targeting, attribute locations, and understand cross-device journeys. Our continuously updated foot traffic datasets deliver real-time foot traffic insights that power smarter location-based campaigns and future-ready strategies.

Leverage our foot traffic data solutions for the following use cases: - Foot Traffic Data Validation & Model Building - Cultural & Seasonal Foot Traffic Insights - Targeted, Data-Driven Foot Traffic Advertising - Foot Traffic & Location-Based Targeting - Trial & Partnership Transparency

With AdPreference, expect the following key benefits through our partnership: - Augment Foot Traffic Data Attributes - Enrich CRM - Personalize Foot Traffic Audiences - Fraud Prevention - Foot Traffic Audience Curation

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Visitors Statistics Open Data MFSR - Website traffic statistics by country (daily)

This dataset originates from DataCamp. Many users have reposted copies of the CSV on Kaggle, but most of those uploads omit the original instructions, business context, and problem framing. In this upload, I’ve included that missing context in the About Dataset so the reader of my notebook or any other notebook can fully understand how the data was intended to be used and the intended problem framing.

Note: I have also uploaded a visualization of the workflow I personally took to tackle this problem, but it is not part of the dataset itself. Additionally, I created a PowerPoint presentation based on my work in the notebook, which you can download from here:
PPTX Presentation

Recipe Site Traffic

From: Head of Data Science
Received: Today
Subject: New project from the product team

Hey!

I have a new project for you from the product team. Should be an interesting challenge. You can see the background and request in the email below.

I would like you to perform the analysis and write a short report for me. I want to be able to review your code as well as read your thought process for each step. I also want you to prepare and deliver the presentation for the product team - you are ready for the challenge!

They want us to predict which recipes will be popular 80% of the time and minimize the chance of showing unpopular recipes. I don't think that is realistic in the time we have, but do your best and present whatever you find.

You can find more details about what I expect you to do here. And information on the data here.

I will be on vacation for the next couple of weeks, but I know you can do this without my support. If you need to make any decisions, include them in your work and I will review them when I am back.

Good Luck!

From: Product Manager - Recipe Discovery
To: Head of Data Science
Received: Yesterday
Subject: Can you help us predict popular recipes?

Hi,

We haven't met before but I am responsible for choosing which recipes to display on the homepage each day. I have heard about what the data science team is capable of and I was wondering if you can help me choose which recipes we should display on the home page?

At the moment, I choose my favorite recipe from a selection and display that on the home page. We have noticed that traffic to the rest of the website goes up by as much as 40% if I pick a popular recipe. But I don't know how to decide if a recipe will be popular. More traffic means more subscriptions so this is really important to the company.

Can your team: - Predict which recipes will lead to high traffic? - Correctly predict high traffic recipes 80% of the time?

We need to make a decision on this soon, so I need you to present your results to me by the end of the month. Whatever your results, what do you recommend we do next?

Look forward to seeing your presentation.

About Tasty Bytes

Tasty Bytes was founded in 2020 in the midst of the Covid Pandemic. The world wanted inspiration so we decided to provide it. We started life as a search engine for recipes, helping people to find ways to use up the limited supplies they had at home.

Now, over two years on, we are a fully fledged business. For a monthly subscription we will put together a full meal plan to ensure you and your family are getting a healthy, balanced diet whatever your budget. Subscribe to our premium plan and we will also deliver the ingredients to your door.

Example Recipe

This is an example of how a recipe may appear on the website, we haven't included all of the steps but you should get an idea of what visitors to the site see.

Tomato Soup

Servings: 4
Time to make: 2 hours
Category: Lunch/Snack
Cost per serving: $

Nutritional Information (per serving) - Calories 123 - Carbohydrate 13g - Sugar 1g - Protein 4g

Ingredients: - Tomatoes - Onion - Carrot - Vegetable Stock

Method: 1. Cut the tomatoes into quarters….

Data Information

The product manager has tried to make this easier for us and provided data for each recipe, as well as whether there was high traffic when the recipe was featured on the home page.

As you will see, they haven't given us all of the information they have about each recipe.

You can find the data here.

I will let you decide how to process it, just make sure you include all your decisions in your report.

Don't forget to double check the data really does match what they say - it might not.

We provide location data across the web with 30+ enriched attributes, including demographics, devices, web activity, intent and location insights. We help marketers, agencies, and platforms build precise location audience segments, optimize location targeting, attribute locations, and understand cross-device journeys. Our continuously updated location datasets deliver real-time location insights that power smarter location-based campaigns and future-ready strategies.

Leverage our location data solutions for the following use cases: - Location Data Validation & Model Building - Cultural & Seasonal Campaign Insights - Targeted, Data-Driven Location Advertising - Travel & Location-Based Targeting - Trial & Partnership Transparency

With AdPreference, expect the following key benefits through our partnership: - Augment Location Data Attributes - Enrich CRM - Personalize Location Audiences - Fraud Prevention - Location Audience Curation

Access the largest and most customizable location data segments with AdPreference today. Supercharge your needs with unique and enriched location data not found anywhere else.

For more information, please visit https://www.adpreference.co/

The census count of vehicles on city streets is normally reported in the form of Average Daily Traffic (ADT) counts. These counts provide a good estimate for the actual number of vehicles on an average weekday at select street segments. Specific block segments are selected for a count because they are deemed as representative of a larger segment on the same roadway. ADT counts are used by transportation engineers, economists, real estate agents, planners, and others professionals for planning and operational analysis. The frequency for each count varies depending on City staff’s needs for analysis in any given area. This report covers the counts taken in our City during the past 12 years approximately.

Snapshot img

Global network traffic analytics Industry Overview

Technavio’s analysts have identified the increasing use of network traffic analytics solutions to be one of major factors driving market growth. With the rapidly changing IT infrastructure, security hackers can steal valuable information through various modes. With the increasing dependence on web applications and websites for day-to-day activities and financial transactions, the instances of theft have increased globally. Also, the emergence of social networking websites has aided the malicious attackers to extract valuable information from vulnerable users. The increasing consumer dependence on web applications and websites for day-to-day activities and financial transactions are further increasing the risks of theft. This encourages the organizations to adopt network traffic analytics solutions.

Want a bigger picture? Try a FREE sample of this report now!

See the complete table of contents and list of exhibits, as well as selected illustrations and example pages from this report.

Companies covered

The network traffic analytics market is fairly concentrated due to the presence of few established companies offering innovative and differentiated software and services. By offering a complete analysis of the competitiveness of the players in the network monitoring tools market offering varied software and services, this network traffic analytics industry analysis report will aid clients identify new growth opportunities and design new growth strategies.

The report offers a complete analysis of a number of companies including:

Allot
Cisco Systems
IBM
Juniper Networks
Microsoft
Symantec

Network traffic analytics market growth based on geographic regions

Americas
APAC
EMEA

With a complete study of the growth opportunities for the companies across regions such as the Americas, APAC, and EMEA, our industry research analysts have estimated that countries in the Americas will contribute significantly to the growth of the network monitoring tools market throughout the predicted period.

Network traffic analytics market growth based on end-user

Telecom
BFSI
Healthcare
Media and entertainment

According to our market research experts, the telecom end-user industry will be the major end-user of the network monitoring tools market throughout the forecast period. Factors such as increasing use of network traffic analytics solutions and increasing use of mobile devices at workplaces will contribute to the growth of the market shares of the telecom industry in the network traffic analytics market.

Key highlights of the global network traffic analytics market for the forecast years 2018-2022:

CAGR of the market during the forecast period 2018-2022
Detailed information on factors that will accelerate the growth of the network traffic analytics market during the next five years
Precise estimation of the global network traffic analytics market size and its contribution to the parent market
Accurate predictions on upcoming trends and changes in consumer behavior
Growth of the network traffic analytics industry across various geographies such as the Americas, APAC, and EMEA
A thorough analysis of the market’s competitive landscape and detailed information on several vendors
Comprehensive information about factors that will challenge the growth of network traffic analytics companies

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This market research report analyzes the market outlook and provides a list of key trends, drivers, and challenges that are anticipated to impact the global network traffic analytics market and its stakeholders over the forecast years.

The global network traffic analytics market analysts at Technavio have also considered how the performance of other related markets in the vertical will impact the size of this market till 2022. Some of the markets most likely to influence the growth of the network traffic analytics market over the coming years are the Global Network as a Service Market and the Global Data Analytics Outsourcing Market.

Technavio’s collection of market research reports offer insights into the growth of markets across various industries. Additionally, we also provide customized reports based on the specific requirement of our clients.