In the 2023 season, the revenue of the Dallas Cowboys rose to 1.2 billion U.S. dollars, compared with 1.13 billion U.S. dollars from the previous season. This made the Cowboys the highest-grossing franchise in the National Football League (NFL). What is the history of the Dallas Cowboys? The Dallas Cowboys are a professional football franchise in the NFL. The franchise joined the league in 1960 as an expansion team and has become one of the most successful teams in the league both financially and in terms of on-field success. The team is owned by Jerry Jones, who bought the franchise for approximately 150 million U.S. dollars in 1989. The Dallas Cowboys have appeared in the playoffs 36 times in franchise history, reaching the league’s championship game — the Super Bowl — eight times. Five out of eight times, the team won the Super Bowl, most recently in 1995. Do the Dallas Cowboys attract a large home crowd? As well as being the league leaders in terms of revenue, the Dallas Cowboys also had the largest regular home attendance in the NFL in 2023, recording a total attendance of over 748 thousand spectators during their regular season home games that season. The team’s home games are played at AT&T Stadium, which opened in 2009 and has a seating capacity of 80,000. The size of the Cowboys brand can also be measured by its lofty rank as the largest franchise value in the NFL.

The Dallas Cowboys recorded an operating income of approximately 564 million U.S. dollars for the 2023 season. This was an increase of 60 million U.S. dollars from the previous season. The revenue of the Dallas Cowboys also increased that season, reaching an all-time-high of 1.2 billion U.S. dollars.

In 2023, the Dallas Cowboys were the only NFL franchise to report revenue of over one billion U.S. dollars. In that year, America's Team generated revenue of *** billion U.S. dollars. Meanwhile, the Detroit Lions generated less than **** that amount. The Dallas Cowboys As well as being the NFL franchise with the highest revenue, the Dallas Cowboys was also the most valuable NFL franchise. As of August 2024, the franchise was valued at **** billion U.S. dollars. This success off the pitch, however, has not translated to on-field success in recent years. Despite winning an impressive * Super Bowl titles, the last of these was back in 1995. While the Cowboys made it to the playoffs in the 2022 season, they lost out to the San Francisco 49ers in the divisional round. NFL revenue streams Sponsorships, media, partnerships, ticket and concession sales are some of the most important revenue streams for the NFL. In 2023, the revenue of all 32 NFL teams totaled ***** billion U.S. dollars, the highest figure to-date. Meanwhile, NFL league and team sponsorship generated **** billion U.S. dollars that same year. Some of the main sponsors for the league include Verizon, Pepsi, and Nike.

During the 2023 season, the Dallas Cowboys received approximately 125 million U.S. dollars in gate receipts, which beat the previous record of 109 million U.S. dollars made through ticket sales for the 2022 season.

In 2023, the GDP of the Dallas-Fort Worth metro area amounted to around ****** U.S. dollars, an increase on the previous year. The Dallas-Fort Worth metro area The Dallas–Fort Worth–Arlington Metropolitan Statistical Area is composed of ** counties within the U.S. state of Texas. Dallas–Plano–Irving and Fort Worth–Arlington are the two metropolitan divisions of the area. It is the economic and cultural hub of North Texas or North Central Texas, and is commonly referred to as the Dallas/Fort Worth metro area, DFW or The Metroplex by residents. Estimates of the 2022 population of the Metroplex were roughly **** million inhabitants. The Dallas Cowboys The Dallas Cowboys are a well-known sports team from the city of Dallas in the Dallas/Fort Worth metroplex. The Dallas Cowboy’s franchise value has risen greatly since 2002. The franchise was valued at *** million U.S. dollars in 2002. As of 2022, the Dallas Cowboys franchise was valued around **** billion U.S. dollars. The Dallas Cowboys also ranked first on a list in terms of 2022 revenue of national football league teams, being the only team to have generated more than a billion U.S. dollars in revenue that year, about *** million more U.S. dollars than the second ranked team, the Las Vegas Raiders. In 2022, the average ticket price for Dallas Cowboys games was *** U.S. dollars.

DCC revenue for the twelve months ending March 31, 2025 was $0M, a 0% increase year-over-year. DCC annual revenue for 2025 was $22.98B, a 7.94% decline from 2024. DCC annual revenue for 2024 was $24.962B, a 6.73% decline from 2023. DCC annual revenue for 2023 was $26.764B, a 10.51% increase from 2022.

The global spectator sports market is experiencing robust growth, fueled by a confluence of factors. A projected Compound Annual Growth Rate (CAGR) exceeding 5% from 2025 to 2033 indicates a significant expansion, driven primarily by rising disposable incomes globally, increased media coverage and accessibility (including streaming services), and the ever-growing popularity of both established and emerging sports. The increasing engagement of younger demographics with esports and alternative sports formats also contributes to this upward trajectory. Significant revenue streams from ticket sales, media rights, sponsorships, and merchandising further bolster market expansion. While regional variations exist, North America and Europe currently dominate the market, with Asia-Pacific exhibiting strong potential for future growth given its burgeoning middle class and passionate sports fanbase. The market's segmentation by sport (e.g., the enduring appeal of football/soccer, basketball, and cricket alongside the growth of esports) and revenue source allows for a granular understanding of market dynamics. Competition among established players like the Dallas Cowboys and Bayern Munich, alongside the emergence of new media platforms such as FanCode and JioCinema, signifies a dynamic and evolving landscape. However, challenges remain, including the impact of economic downturns, unpredictable sporting events, and the need for continuous innovation to retain audience engagement. The diverse range of spectator sports caters to a broad global audience. The ongoing evolution of broadcasting rights and digital platforms is reshaping the consumption of sports entertainment, impacting revenue streams and audience reach. Strategic partnerships, innovative merchandising strategies, and effective fan engagement through digital channels are crucial for success in this competitive market. While established leagues and teams maintain a strong presence, the rise of new media companies and technological advancements presents both opportunities and challenges. Future growth will depend on factors like the effective management of infrastructural development, the ability to adapt to changing consumption patterns, and the skillful harnessing of data analytics to personalize the fan experience. Furthermore, responsible governance and ethical considerations within the sports industry will also be crucial factors influencing the market’s long-term trajectory. Recent developments include: May 2023: FuboTV Inc., the foremost sports-oriented live TV streaming platform in the United States, announced its partnership with the Cleveland Guardians. This collaboration grants Guardians' enthusiasts the exciting opportunity to access Fubo's premier sports, news, and entertainment programming through an extended free trial. FuboTV boasts an impressive collection of over 175 live sports, news, and entertainment networks, making it the sole live TV streaming platform to feature every Nielsen-rated sports channel.February 2023: The sports streaming and e-commerce platform Fancode entered into a strategic partnership with Google Cloud. This collaboration aims to bolster its services with a data-driven approach, thereby enhancing fan engagement and optimizing the distribution of mainstream sports content. By doing so, Fancode is committed to strengthening its rapport with sports aficionados and fostering more immersive fan experiences.. Key drivers for this market are: Increase in Number of Sports Events Organized Globally, Increasing digital platforms raising sport spectators. Potential restraints include: Increase in Number of Sports Events Organized Globally, Increasing digital platforms raising sport spectators. Notable trends are: Rising In Global Sports Events.

The global sports team and clubs market is experiencing robust growth, projected to reach a substantial size driven by increasing fan engagement, lucrative media rights deals, and the expanding global reach of popular sports. The 6.85% CAGR from 2019-2033 indicates a consistently expanding market, with key drivers including the rise of digital platforms for content delivery (streaming services, social media engagement), the increasing popularity of fantasy sports and esports, and strategic investments in infrastructure improvements and talent acquisition by clubs. Geographic segmentation reveals significant regional variations, with North America and Asia-Pacific likely dominating the market due to established leagues, large fan bases, and significant media revenues. Revenue streams are diverse, with media rights holding a significant share, followed by merchandising, ticket sales, and sponsorships. The market is segmented by sport, with popular global sports like football (soccer) and basketball leading, followed by cricket, badminton, and other sports. Competitive landscape analysis showcases a mix of established clubs with global recognition (e.g., Manchester United, Real Madrid, Dallas Cowboys) and emerging teams capitalizing on regional popularity and growth. While specific market sizes for each segment and region are not provided, a reasonable estimation based on the CAGR and the dominance of established leagues suggests North America and Asia-Pacific might account for a combined 60-70% of the total market value in 2025. The market's future trajectory will be shaped by factors such as the ongoing evolution of media consumption habits, the impact of global economic conditions on spending power, and the effective management of athlete welfare and club finances. Strategic partnerships, data-driven fan engagement strategies, and innovative revenue diversification (e.g., NFT sales, metaverse experiences) are crucial for clubs to maintain competitiveness and capture market share. Regulatory changes impacting athlete contracts, and the ongoing fight against match-fixing, pose potential restraints, impacting market stability. Furthermore, the increasing cost of acquiring top talent and maintaining operational excellence places pressure on smaller teams to secure sponsorships and generate alternative revenue streams to remain competitive. Successful navigation of these challenges will be pivotal for sustained growth within this dynamic and fiercely competitive market. Recent developments include: September 2023: Liberty Media Corporation entered into a definitive agreement to acquire greater than 90% of QuintEvents, LLC, in a transaction valuing the Company at USD 313 million. Quint will likely be attributed to Liberty Media's Formula One Group tracking stock, and the transaction, which is expected to be accretive, will be funded with cash on hand. Quint is a global provider of official ticket, hospitality, and travel experiences to many of the world's most prominent sports and entertainment events., July 2023: Life Time, the nation's premier healthy lifestyle brand, announced the opening of Life Time Sienna in Missouri City, Texas. The opening marks the Company's 30th athletic country club in Texas and 12th in the Houston market., July 2023: Liberty Media Corporation completed the split-off of Atlanta Braves Holdings, Inc. As a result, Liberty Media and Atlanta Braves Holdings are now separate publicly traded companies.. Key drivers for this market are: Rising Global Sports Events Driving The Market. Potential restraints include: Rising Global Sports Events Driving The Market. Notable trends are: Technological Innovation is Driving the Growth of the Market.

The Big Four sports leagues in the U.S. dominated the rankings of the world's most valuable teams in 2024, with NFL franchise the Dallas Cowboys having an estimated value of over 10 billion U.S. dollars. Meanwhile, the most valuable soccer club was Real Madrid, which was worth around 6.6 billion U.S. dollars. National Football League The National Football League (NFL) is a professional American football league that was established in 1920 and now consists of 32 franchises divided into two conferences, the National Football Conference (NFC) and the American Football Conference (AFC). The league culminates in the Super Bowl, the NFL's annual championship game. As the league’s championship game, the Super Bowl has grown into one of the world's largest single-day sporting events, attracting high television ratings and generating billions of dollars in consumer spending. NFL franchises Alongside exhibiting the highest total attendance for its eight regular-season home games, the Dallas Cowboys are the highest-grossing franchise in the NFL, with 1.2 billion U.S. dollars in revenue in 2023. The total revenue of all 32 NFL teams increased from around 4.3 billion U.S. dollars in 2001 to over 20 billion U.S. dollars in 2023, the highest figure to date.

The USA sports team and club market is a dynamic and lucrative sector, projected to experience robust growth over the forecast period (2025-2033). Driven by factors such as increasing media consumption, rising disposable incomes fueling merchandise purchases and ticket sales, and the enduring popularity of major sporting leagues like the NFL, NBA, MLB, and NHL, this market is poised for significant expansion. The segment breakdown reveals the dominance of media rights as a revenue source, reflecting the substantial value of broadcasting agreements and digital streaming platforms. While merchandise sales and ticket revenue remain key contributors, sponsorship deals also play a significant role, highlighting the attractiveness of sports teams and clubs to major brands. Competition is fierce, with established players like Fox Sports, ESPN, and Nike alongside individual teams like the Dallas Cowboys and Los Angeles Football Club vying for market share. Geographic concentration is notable, with North America, particularly the United States, representing a significant portion of the overall market due to the intense fan base and established league structures. The market's expansion, however, is not without challenges. Competition for talent and escalating player salaries, alongside potential economic downturns impacting consumer spending, represent key restraints to growth. The forecast indicates a Compound Annual Growth Rate (CAGR) exceeding 6% for the market, implying substantial growth in overall market value. This growth trajectory will likely be influenced by several factors including technological advancements enhancing fan engagement (e.g., virtual reality experiences, enhanced streaming options), the evolution of social media marketing, and the expansion of e-sports and associated merchandising opportunities. Further market segmentation by sport type reveals the significant contribution of football (NFL and college football), basketball (NBA), and baseball (MLB), while other sports like hockey and cycling contribute to overall market size. The study period of 2019-2033 provides a comprehensive overview of market trends, allowing for informed strategic decision-making by investors and stakeholders in the sector. Understanding these dynamics is crucial for success in this competitive and rapidly evolving landscape. Recent developments include: July 2023: U.S. Soccer and Coca-Cola North America entered into a long-term partnership, supporting the U.S. soccer ecosystem and providing Coca-Cola with a global reach to connect with fans around the world. Coca-Cola exists as a total beverage company with products sold in more than 200 countries, and the U.S. Soccer Federation has existed as the official governing body of the sport in the United States for more than 100 years., September 2023: Liberty Media (Owner of Formula One group) acquired more than 90 percent of the business of ticketing, hospitality, and travel experiences company QuintEvents for USD 313 Million. Liberty Media is a US-based corporation operating in a high-quality portfolio of assets across the media, communications, and entertainment industries, with Quint Event having its business operation in providing cutting-edge event solutions.. Key drivers for this market are: E-sports and Digital Innovation Driving the market, Rising Sports Event In United States Driving The Market. Potential restraints include: E-sports and Digital Innovation Driving the market, Rising Sports Event In United States Driving The Market. Notable trends are: Increasing Sports Sponsorship Driving Sports Team And Club.

The global Sports Team and Clubs market stood at USD XX million in 2025 and is projected to reach USD XX million by 2033, exhibiting a CAGR of 6.85% during the forecast period. The market growth can be attributed to the increasing popularity of sports, rising disposable income, and growing investments in the sports industry. Moreover, technological advancements, such as virtual reality and augmented reality, are enhancing the fan experience, further driving market growth. The market is segmented based on sports, revenue sources, and geography. Among sports, football dominates the market, followed by basketball, cricket, and badminton. Media rights contribute the largest share to revenue, followed by merchandising, tickets, and sponsorship. Geographically, North America and Europe hold significant market shares due to well-established sports leagues and passionate fan bases. Asia-Pacific is expected to witness the fastest growth rate due to the growing popularity of sports in the region. Key players in the market include Maruhan, Life Time Fitness Inc., Liberty Media Corporation, Futbol Club Barcelona, Dallas Cowboys, Heiwa Corporation, Manchester City F C, New York Yankees, Manchester United Football Club, and Juventus. Recent developments include: September 2023: Liberty Media Corporation entered into a definitive agreement to acquire greater than 90% of QuintEvents, LLC, in a transaction valuing the Company at USD 313 million. Quint will likely be attributed to Liberty Media's Formula One Group tracking stock, and the transaction, which is expected to be accretive, will be funded with cash on hand. Quint is a global provider of official ticket, hospitality, and travel experiences to many of the world's most prominent sports and entertainment events., July 2023: Life Time, the nation's premier healthy lifestyle brand, announced the opening of Life Time Sienna in Missouri City, Texas. The opening marks the Company's 30th athletic country club in Texas and 12th in the Houston market., July 2023: Liberty Media Corporation completed the split-off of Atlanta Braves Holdings, Inc. As a result, Liberty Media and Atlanta Braves Holdings are now separate publicly traded companies.. Key drivers for this market are: Rising Global Sports Events Driving The Market. Potential restraints include: Rising Global Sports Events Driving The Market. Notable trends are: Technological Innovation is Driving the Growth of the Market.

The Dallas Cowboys was the most profitable sports team worldwide as of 2024, generating an operating income of 564 million U.S. dollars. The highest placed soccer team on the list was Manchester United of the Premier League. United reported an operating income of 187 million U.S. dollars in the most recent Premier League season. Tottenham Hotspur’s financials Based on the operating income generated in the 2022-2023 season, London-based soccer outfit Tottenham Hotspur was one of the most profitable teams in the world. Breaking down the revenue of the Spurs by income stream, commercial revenue constituted the largest share of the club’s overall annual income in the 2022/23 season. Meanwhile, there has been a steady increase in the brand value of the soccer club in the last decade. Overall, Spurs generated 631 million euros in revenue in the 2022/23 season alone, constituting a 20 percent increase over the previous year.

This graph depicts the total worldwide gate revenue earned in sports from 2006 to 2010 and forecasts for the years 2011 to 2015 by region. In 2010, a revenue of 15.71 billion U.S. dollars was generated through gate revenue in North America.

Game day revenue in sports

Revenue from ticket sales (gate receipts) and other game-day related revenue is an important stream of revenue in sports. Next to revenue from broadcasting and media rights deals and the commercial segment (merchandising, sponsorships etc.) gate revenues bring in a large part of revenue in sports. PricewaterhouseCoopers estimates that sports gate revenues were at around 40 billion U.S. dollars in 2012, of which around 39 percent (15.86 billion U.S. dollars) is attributable to the North American sports market.

The Dallas Cowboys, for example, generated 89 million U.S. dollars in revenue from gate receipts (including club seats) in 2012 according to research by Forbes. This constitutes about 16.5 percent of the Dallas Cowboys’ total revenue in 2012. The games of the Dallas Cowboys were attended by a total of 708,249 spectators in 2012, as reported by ESPN. With an average ticket price of 110.20 U.S. dollars, according to Team Marketing Report, this would constitute about 78 million U.S. dollars in revenue from ticket sales. The difference between the two figures can be attributed to differences in the basis of calculation of the average ticket price and whether luxury suites and the likes are included.

In European soccer, the share of the matchday segment of total revenues varies from league to league and club to club. For Manchester United, for example, the matchday segment made up 30.8 percent of total revenue, 145 million U.S. dollars. Over the past four years the share of the matchday segment has decreased every year, down from 41.1 percent in 2009 to the aforementioned 30.8 percent in 2012.

The NFL is one of the most widely televised sporting leagues in the world. The average television viewership of a regular season NFL game in 2024 was calculated to be **** million. Attendance In addition to this record-breaking TV viewership, the NFL attracts thousands of fans to the stadiums each week to see their favorite teams in action. The NFL has consistently been the major American sports league with the highest average attendance, with an average of almost ** thousand people attending each game in the 2023 season. Moreover, during the 2024 regular season, the average total home attendance per team across the entire NFL was calculated to be *******. The franchise with the highest total attendance for its eight regular-season home games was the Dallas Cowboys, perhaps in part to their comparatively reasonably priced tickets, costing nearly *** U.S. dollars on average, just less than the average ticket price across the NFL at *** U.S. dollars per ticket. Best players Since 1957, the Associated Press NFL Most Valuable Player Award has been given to the NFL player considered to have been the most outstanding during the season. Since the award's introduction, Peyton Manning has received the award the greatest number of times during his career, closely followed by Aaron Rodgers, who has received the award on **** occasions. One other potential indicator of the success of an NFL player is their annual salary. The highest-paid NFL player in 2024 was Dak Prescott, quarterback for the Dallas Cowboys, who earned **** million U.S. dollars from salary and bonuses and ** million U.S. dollars from endorsement deals during the 2024 season.

In 2023, the greatest share of players by ethnic group in the National Football League (NFL) were black or African American athletes, constituting just over ** percent of players within the NFL. Despite the large population of Hispanic or Latino people within the United States, there is a substantial underrepresentation within the NFL, with only *** percent of players identifying as such. National Football League The National Football League (NFL) is a professional American football league that was established in 1920 and now consists of 32 clubs divided into two conferences, the National Football Conference (NFC) and the American Football Conference (AFC). The league culminates in the Super Bowl, the NFL's annual championship game. As the league’s championship game, the Super Bowl has grown into one of the world's largest single-day sporting events, attracting high television ratings and generating billions of dollars in consumer spending. NFL revenues The NFL is one of the most profitable sports leagues in the world, generating a staggering **** billion U.S. dollars in 2022. This total revenue of all ** NFL teams has constantly increased over the past 15 years and, although this figure dropped significantly in 2020, this was largely as a result of the impact of coronavirus (COVID-19) containment measures. This significant drop in revenue demonstrates one of the primary impacts of COVID-19 on professional sports leagues. NFL franchises As a result of this profitability in non-pandemic times, the franchises of the NFL are attributed extremely high market values. The Dallas Cowboys were by far the most valuable franchise in the NFL, with a market value of **** billion US dollars in 2023. The high value of NFL franchises can be seen clearly when compared to those of the NBA, MLB, and NHL. Franchises within the NFL had an average market value of approximately *** billion U.S. dollars in 2023.

Sponsorship revenue for the major sports leagues in the United States reaches into the millions of U.S. dollars every year. In the 2022 season, sponsorship revenue in the National Football League (NFL) stood at 1.88 billion U.S. dollars. The largest sponsorship category within the league was technology, followed by betting, lottery and gaming.

Attendance at National Football League games

The National Football League is the highest division of professional American Football in the United States. With 32 teams competing annually with the hopes of advancing to and winning the Super Bowl championship game, the league attracts millions of fans from across the country each year. Comparing the average per game attendance of the four major sports league in North America, the NFL attracted close to 70 thousand fans per game on average, ranking it higher than Major League Baseball, the National Basketball Association, and the National Hockey League in the 2022/23 season. Overall, the Dallas Cowboys welcomed the most attendees in the NFL on average in 2022.

Fantasy sports in the U.S.

One way for fans to engage with their favorite professional athletes is through fantasy sports, which involves the creation of a virtual team that tracks the performance of players and enables users to accumulate points after each game week. In 2022, the fantasy sports industry in the United States was worth an estimated 9.48 billion U.S. dollars. According to an August 2022 survey, ESPN’s platform ESPN Fantasy Sports was the most popular to use amongst fantasy football players in the United States. The survey also revealed some of the most important features of fantasy football platforms for users from the United States, with platform simplicity being very important for almost two thirds of respondents.

With 21.67 million likes, the Los Angeles Lakers had the most likes on Facebook among National Basketball Association (NBA) teams as of June 2025. Bringing up the rear was the official account of the Atlanta Hawks with 1.55 million likes. Meanwhile, the NBA’s own official Facebook page had accrued 40.06 million likes. How does this compare to Instagram followers? Despite the Lakers’ impressive reach on Facebook being exceeded in volume by their Instagram following, the NBA team with the highest number of Instagram followers as of May 2025 was the Golden State Warriors. In total, the Lakers had 25.3 million Instagram followers, while the Warriors had a following of 32.6 million. The NBA's official Instagram page on the other hand had over 90 million followers. Do NFL teams have larger social media followings? When comparing the annual revenue of the National Football League (NFL) to the annual revenue of the NBA, it’s clear that the NFL is the more lucrative sports league in the United States. However, NBA teams appear to have a larger global presence on social media channels. This is evident in the NFL franchise with the most Facebook fans, the Dallas Cowboys, having fewer than 10 million Facebook likes, which was less than half of the Lakers’ Facebook fan base.